Gamma data： A number of mobile games grew in January, with the highest growth rate reaching 1 billion yuan.

　　Recently, Gamma Data released the Monthly Report of China Game Industry in January 2024 (hereinafter referred to as the report). The report shows that in January 2024, the actual sales revenue of China mobile game market was 17.687 billion yuan, down 4.17% from the previous month and up 0.39% year-on-year. Wang Xu, chief analyst of China game industry, said that there are two main reasons for the year-on-year growth this month. First, some old products that have been online for several years have achieved revenue growth. Second, some new tours launched this month have brought increments.

　　In January, 2024, the number of mobile game products increased, with some products increasing by over 1 billion yuan, and the share of self-propelled chess in TOP50 increased by 217% year-on-year. Wang Xu said that competitive products are an important source of market revenue growth this month, and such products are more likely to grow during long holidays, such as the cold and summer holidays, the Spring Festival holidays and the time periods before and after.

　　In January, the share of self-propelled chess games in TOP50 mobile games increased by 5.8%, up by 217% year-on-year. The growth was mainly driven by some products. At the same time, some self-propelled chess products entered the gamma data flow calculation list TOP2 this month, which is also the highest ranking of this product so far. Its growth is mainly due to the fact that this kind of products update their seasonal activities in January and update the collection and shopping mall simultaneously. In addition, Wang Xu emphasized that the share of interactive drama has also increased this month. This type has sprung up in recent years, and the sales volume on steam has also continued to grow. In the future, more similar products will be put into the market. The deeper reason is the change of user demand.

　　In the new tour, the report analyzed the advertising of some new tour products, and the advertising of such products was mainly concentrated on the day of launch, and remained at the TOP15 of the best-selling list of iOS games within the statistical date. Some products have also obtained a high ranking in terms of overseas downloads.