Online celebrity, a senior citizen, emerged on the social platform of Love Play and Love Show.

　　In the eyes of many people, the elderly are labeled as conservative, rigorous and simple, and their leisure time is nothing more than watching TV, playing Tai Chi, fishing and playing mahjong … … However, with the development of economy and the improvement of people’s living standards, the life of the elderly is no longer boring. More grandparents know how to enjoy their old age with a young mind. When the old people meet the social network platform, they suddenly find a broad stage to "show themselves".

　　Online celebrity’s old man plays with Tik Tok and lives up to his spirit.

　　Old people in China used to be considered as a group with low consumption power, slow to accept new things and brands, and unwilling to spend money. However, this perception seems to have changed. The new generation of elderly people are not the people of the previous generation who scrimped and saved their lives by sunbathing. They are called "new old people", with spare money and an open mind, trying to live younger than their actual age for the rest of their lives. They are not only at the forefront of fashion, but also keen on social entertainment and are willing to accept technological innovation. In 2018, China’s silver-haired economy, the social entertainment market alone reached 480 billion yuan, an increase of 21.8% compared with 2017. It is speculated that in 2021, the proportion of social entertainment and physical therapy (including beauty) will exceed 40%, and social entertainment (including leisure and entertainment, tourism interests, etc.) will take the largest piece of cake for the elderly.

　　In Tik Tok, there are not only younger brothers who dance handsomely, but also younger sisters who sing sweetly. Naturally, there are also talented elderly people. Gesture dance is a major feature of Tik Tok, and the most popular "gesture dance of love" is challenged by young people’s creation. Because it is easy to learn and convey love, it attracts many users to imitate it. The most surprising thing is not the performance of young people, but an old couple over 70 years old. They danced to the camera and followed the music instead of gestures. Grandma wore a red sweater and an orange scarf around her neck, which was fashionable and warm, and the lady knot surrounded the beautiful customs. Grandpa wears a white shirt and interacts with her. The scene is both lovely and warm. In fact, it was his granddaughter "Nymph" who took this video. It became a hit after filming, and now the number of likes has reached more than 3 million. Seeing this old couple who have been married for many years and still love each other as before, netizens lamented: "The most fashionable grandparents in Tik Tok!" Now that two years have passed, there are still many people commenting on "come back and have a look."

　　In fact, Tik Tok is not only a place for young people, but also for the elderly who pursue individuality to play with fashion and release their nature. The old couple who show a beautiful love declaration, the Beijing uncle who plays with a hoop, the old man who writes with a brush, the old man who plays ball with young people, the old artist who plays tricks and blows sugar, the old man who plays English and explains Chinese characters, the old woman who still insists on exercising in the gym in her 70 s, the old man who takes off flat on roller skates, and even the old martial arts man who shows his warrior demeanor with one stroke and one style, the old father who plays classic and popular piano music, and Thailand who likes to play and sing classic songs. Not only that, in the webcast platform, the fashion of the old runway show all over the country shows the beauty of a prosperous life and colorful sunset. Cheongsam and dress, standard runway, standard catwalk, the gas field of old models does not lose youthful and beautiful girls. They confidently and charmingly show their skillful performance skills and mature and elegant demeanor to the audience and people in front of the screen, reflecting the unique mental outlook of the elderly.

　　Online celebrity, a senior social platform, is constantly emerging.

　　In recent years, the number of elderly people related to social platforms in online celebrity has gradually expanded, and their attitude of entertaining themselves on the Internet is no less than that of young people. Tik Tok, webcasting and bilibili are the platforms where many elderly online celebrity emerge. They pay attention to their posture and clothes, and live their spirit on social networking platforms, and their physical and mental indexes are improved, making them healthier and happier. For example, "my aunt has a style" who likes to maintain and love life. In the dance video of Guofeng Hanfu, her temperament is elegant and her manners are extraordinary, which surprised many netizens. The video "Smile is a woman’s best skin care product" made netizens call her live exquisitely. "I hope everyone can live as they like now and in the future." She asked her family to record VLOG’s life posture from morning till night and at every time, because she enjoyed every day’s happiness and wore sunglasses like a little girl in her twenties. Grandpa, the little urchin, has no intention of planting willows in the shade. Grandpa and grandma dance in various costumes. They live like children just like Grandma Chen, the naughty one. Netizens have left messages: "I envy them for living like children, and I envy my grandfather for spoiling my grandmother into a child"; "Cai Yunen" currently has more than 4 million fans, sharing the daily life of grandma who loves hot pot sweet roast duck. It turns out that grandma can also be rejuvenated by wearing a dress like cherry pellets; “The "Flower Grandfather’s Most Beautiful Grandma" group of Le Tui Family, four grandmothers form a "Silver-haired Girlfriend Group" wearing cheongsam and princess clothes every day, and recently won the first place in Tik Tok Hot Search, inviting constant media interviews to make them become out-and-out "Grandma online celebrity"; Every day, the four grandfathers also wear the fashionable clothes of young people, living the elegant demeanour of the little magic fairy of Balala, showing the warmth and emotion different from young people’s performances; "Figo" claims to "live well for yourself, and God will give it to you". The five old partners love singing, dancing and wearing Tang costumes, and at present they also circle more than 80,000 powder.

　　Not only ordinary old people, but also those once glamorous stars have found another spring in their lives on social networking platforms after they get old. Young people’s spiritual mentor "Grandpa Benchang You of Jigong" is an actor in Jigong’s Travels. He recited the poem "Qingsong" in a pink suspender suit, which made many netizens instantly recall Jigong; The profile of "Zhang Shuangli" wrote: "Age is just a number", and his top three videos all received more than 2 million likes. He is the grandfather who plays Guan Xiaotong in the TV series "Sweet Critical Strike" and the prototype of Huang Zhong in "the glory of the king". He dresses himself up in a cool three-dimensional way every day; The old version of Gao Fushuai’s "Grandpa Beihai" not only published a new book, but also released videos of various suits and fashions in Tik Tok, just like Hirofumi Kurino, a famous Japanese clothing god, wearing a suit, a chest-opening shirt and a scarf, with white hair, belonging to the temperament of an old man of playboy. This traditional formal suit shows the charm of an old man in China, and a gentleman’s aesthetics is mixed casually. Although he has only eight works at present, each praise has reached more than 10,000. He wrote in his introduction: "I can wear what you can wear. You must have a sense of ceremony when you are alive, regardless of age and mentality." In fact, the old people have never grown old, but have changed their appearance, showing their true selves on social networking platforms and becoming "never too old,A model of tide to old age.

　　With the advent of an aging society, the market size of the elderly is expanding rapidly. According to the consulting data of Ai Media, in 2017, the number of elderly people with a monthly family income of more than 4,000 yuan reached 110 million, including more than 20 million elderly people with a monthly income of more than 10,000 yuan, and the scale of silver-haired economy-related industries reached 3.7 trillion yuan. By 2021, the size of the elderly market is expected to reach 5.7 trillion yuan. As a result, the old-age label of austerity will be rewritten. Socialization, youthfulness, fashion and intelligence are becoming the new characteristics of the consumption upgrade of the new generation of the elderly. Nowadays, the elderly have got rid of the entertainment mode of just watching TV to kill time. They will play iPad, watch dramas and play games, and they also like to dress up and show off themselves. The "new generation" of elderly people are at the forefront of entertainment fashion, and their clothing design may no longer have boundaries with young people. Text/Wang Wei