Revenue is 34.1 billion, and accumulated research and development is 12 billion! Can M9 break the circle？

Recently, Cyrus released its 2022 annual report, and the financial report shows that in 2022, Cyrus’ revenue increased by 104% year-on-year to 34.105 billion yuan. Among them, the annual revenue of new energy automobile business was 24.934 billion yuan, up 482.8% year-on-year, accounting for 73.1% of the company’s operating income.

The financial report shows that in terms of R&D, the R&D investment in 2020, 2021 and 2022 is 1.821 billion yuan, 1.949 billion yuan and 3.106 billion yuan respectively. AITO has invested more than 12 billion yuan in core research and development.

The source of revenue is mainly because Sailis achieved good sales results in 2022. According to the financial report, Sailis’ AITO series sold nearly 80,000 vehicles in the first year of listing, surpassing the sum of the first-year deliveries of the three first-tier car-making new forces.

The development of new energy vehicle market is changing very fast. For automobile brands, new cars must be listed every year, otherwise they will be easily eliminated by the market. At present, the M5 and M7 products are not very new cars for the market. At the Shanghai International Auto Show in April this year, the M5 intelligent driving version of AITO was unveiled, which is a new car launched by the car this year. It has improved the intelligent driving assistance on the basis of M5.

The car is equipped with an overhead lidar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars, and uses the GOD network. After the antenna technology is superimposed, the M5 intelligent driving version of AITO Jiejie can realize high-order intelligent driving without relying on high-precision maps, even in high-speed and urban areas. It is a self-driving model close to L3 level.

However, according to the data released by the current media, the retail sales volume of the M5 in April was 1,609 units, and the sales volume of the M7 was 304 units. This is not a particularly good result. I think it depends on M9 in the fourth quarter of this year whether the sales of cars in the world can soar.

"AITO" M9 will be officially released in the fourth quarter of 2023, with an estimated price range of 500,000-600,000 yuan. It will be a flagship model. In the manufacturing process, an integrated erbium-doped aluminum body is adopted, which improves the strength and lightweight of the body. The body size is also very atmospheric, with the length, width and height of 5230/1990/1760mm and the wheelbase of 3110mm respectively.

In terms of intelligence, it adopts a panoramic intelligent cockpit, equipped with HarmonyOS 3 system, and equipped with black technologies such as HUAWEI AR-HUD, AI big model and sensing federation, bringing the ultimate intelligent experience of the whole scene.

The spatial layout is also very flexible, and the 3/4/5/6 seat mode can be switched, and each seat is comfortable and spacious, which exceeds the MPV experience. It also supports intelligent identification of parking spaces and automatic connection after interruption, which is very worry-free.

Judging from the information that has been published so far, the M9 is a model that surpasses the ideal L9 in product strength. At present, the ideal L9 is already a very successful model. Compared with the ideal L9, in addition to the extended-range hybrid, the M9 will have pure electric power. And the world M9 is bigger, more luxurious and smarter. The price is also more expensive than the ideal L9. Then, after this car is listed at the end of the year, whether it can help the car in the world to turn the tide is worthy of attention.