How can the night economic nightlife be ＂more exciting＂？
"2020 Wenlv Market Hangzhou Wonderful Night". Photo courtesy of Hangzhou Culture, Radio, Film and Television Tourism Bureau
Zhongxin. com, Hangzhou, June 11 th Question: How can the night economy nightlife be "more exciting"?
Author Wang’s topic
A few days ago, the Wulin Night Market in Hangzhou, Zhejiang Province reopened after more than two months’ absence, and the 24-hour museum also opened in Hangzhou, Zhejiang Province. "2022 Wenlv Market Song Yun Hangzhou Wonderful Night" will also be held in the near future. Hangzhou is promoting the development of night economy through night markets, night tours and other night modes.
As an important part of urban economy, the prosperity of night economy is regarded as a barometer of the openness, convenience and activity of urban economy.
In the "14th Five-Year Plan" published in various parts of China, night economy is regarded as an important indicator to measure the quality of life, consumption level and soft investment environment of the city, and it has become an important content to stimulate economic development.
"2020 Wenlv Market Hangzhou Wonderful Night" event site. Photo courtesy of Hangzhou Culture, Radio, Film and Television Tourism Bureau
How is the development of night economy in various places? This can be seen from the list of the top ten cities with night economic influence in China in 2021.
According to the list, Chongqing, Changsha, Qingdao, Chengdu, Shanghai, Beijing, Wuhan, Shenzhen, Guangzhou and Tianjin are on the list.
Take Chongqing as an example, which ranks first in the city with night economic influence for three consecutive years. In recent years, Chongqing has been building a "city that never sleeps with Chongqing flavor and international norms", supporting and upgrading the development of night economy in terms of functional support, policy support and optimization of business environment. Up to now, the city’s night culture and tourism consumption take the gathering area as the position, and has formed a rich product system of "seven nights" such as "night tour, night scene, night show, night reading, night market, night entertainment and night maintenance".
As a famous tourist city, Hangzhou did not appear in the list of the top ten cities with night economic influence in China. Jia Yunfeng, an expert of the United Nations World Tourism Organization, analyzed that Hangzhou lacks the "online celebrity temperament" of the night economy of Chongqing and Changsha, and the differences are not enough.
However, Hangzhou has also made frequent efforts in recent years.
In August 2020, Hangzhou held the first "2020 Cultural Travel Market Hangzhou Wonderful Night" activity, which attracted 118,000 tourists and boosted consumption by 30.08 million RMB, and became one of the innovative measures to promote the economic development in Hangzhou during the cultural travel war.
The home event of "2022 Wenlv Market Song Yun Hangzhou Wonderful Night" will be held along the West Lake in the near future, with the deep expression and innovative interpretation of Song Yun culture as the core.
Lee Hung, an expert in Zhejiang culture and tourism think tank and former director of Hangzhou Tourism Committee, believes that the development of night economy should first do a good job of "fireworks" return. For example, when a city builds a complex and a commercial block, it should leave enough public space and moderately tolerate people’s spontaneous creation of an atmosphere of leisure and entertainment, such as setting up stalls.
Citizen tourists participate in the "2020 Cultural Travel Market Hangzhou Wonderful Night" activity. Photo courtesy of Hangzhou Culture, Radio, Film and Television Tourism Bureau
"The people have created an atmosphere of self-entertainment, and businesses will naturally follow. After a certain heat is formed, foreign tourists will follow. " Lee Hung said.
Jia Yunfeng believes that at night, people’s physiological state and psychological state will change greatly, which is completely different from the expectations and expectations during the day.
Therefore, he suggested that we should create a feeling of walking in a dream for citizens and tourists in building the consumption of cultural tourism at night. For example, the super block plan of Barcelona, a famous tourist city in Spain, is that every street in the old city is designed with completely different contents, and tourists’ behavior is added. Many tourists participate in the interaction and design, which drives the rapid development of the place and forms a tourist behavior that tourists participate in, like dreaming, and truly realizes "the more wonderful the night is." (End)
Reporting/feedback