Lei Jun pays tribute to Huawei! Spoiler Xiaomi SU7： It’s a little expensive, and it’s ＂expensive for a reason＂

Tomorrow is the first press conference of Xiaomi Automobile.

In the past week, Xiaomi continued to build momentum. This belated press conference attracted the attention of the whole industry. Everyone is expecting that Lei Jun can give a brand-new product that spans the industry.

However, this week’s intensive traffic is slightly crowded for the automobile industry. Huawei, the flagship SUV, went public on M9, and got on the high ground of public opinion first. As an old rival in the mobile phone industry, Huawei and Xiaomi met again in the automobile circle.

Extreme Krypton 007 and Extreme Fox Alpha T5 will also be listed tonight, and Tucki X9 will choose New Year’s Day Peak to announce the price.

It can be seen that the competition faced by Xiaomi Auto SU7 is almost the same as that of the mobile phone industry many years ago. At that time, Luo Yonghao, Zhou Hongyi, Jia Yueting and other big names were equally influential in the smart phone industry.

Of course, Lei Jun also realized that this morning, he specially sent a Weibo, saying that he knew the complexity of the automobile industry and knew that it was hard to develop. Then he paid tribute to some "car pioneers" and explicitly mentioned five.BYD, Weilai, Tucki, Ideality and Huawei..

A poster is enough to make people think. Only five posters were mentioned, BYD ranked first, and Huawei finally, where will more players not mentioned be?

I have to admire Xiaomi’s marketing ability.The half-covered and half-masked appearance has already satisfied the audience’s appetite.Before that, all the trouble can attract a large number of people to interpret.

Yesterday, Huawei just released M9, and Lei Jun made a thorough analysis of Xiaomi’s information in advance. Also responded to many questions, such as why it is called SU7? What is the positioning of the first car? This also satisfies people’s curiosity to some extent.

High-end commercial warfare is so unpretentious, trying every means to seize the high point of the topic. What is certain is that tomorrow’s release conference of Xiaomi Automobile in Beijing will be a milestone appearance.

01. Lei Jun’s Spoiler

Lei Jun has made it clear that the press conference on the 28th will only talk about technology, not products, and the duration will be a bit long, starting from 2 pm, estimated to be about 3 hours, and it will also talk about the R&D strength accumulated since Xiaomi built the car.

At present, the R&D team has more than 3,400 people, including thousands of technical experts, and has made many innovations and breakthroughs in many technical fields. Intelligent electric vehicles are the integration of automobile industry and consumer electronics, and Xiaomi’s own technical accumulation and experience in consumer electronics also help Xiaomi Automobile.

Regarding the naming, Lei Jun explained the reason, saying that the name SU of this car is actually the abbreviation of Speed Ultra, which is concise.high-performanceMeaning of.

Musk once said that Tesla would not build a slow train. In fact, Xiaomi has the same idea, and the first product must be the ultimate. As for how to pronounce it, Xiaomi has also discussed it seriously. If you think this name is awkward, it doesn’t matter. You can just call it "Su Qi", just like calling a friend’s name.

Since it is a high-performance car, the pricing will definitely not be too cheap. Lei Jun also gave a vaccination to many netizens in advance this time.

Lei Jun said that Xiaomi SU7 is in the trial production and climbing stage, and it will take several months for it to be officially listed. There is no final decision on pricing, but it is a bit expensive, but it is "reasonable" and will exceed everyone’s expectations in experience.

As for why the car will be the first model, Lei Jun also left a little suspense, saying that it will be explained in detail at the press conference on the 28th.

The first car represents Xiaomi’s car-making concept: technology+ecology, and advanced mobile smart space. Therefore, the positioning of Xiaomi SU7 is "C-class high-performance eco-technology car".

In addition, Lei Jun also talked about the problem of benchmarking vehicles. Lei Jun said that Xiaomi SU7 didn’t have an accurate benchmarking vehicle, and hoped to be a dream cars that could carry all people’s aspirations.

In terms of mechanical qualities such as drivability, I hope to be comparable to Porsche Taycan Turbo；; Intelligently, I hope to be comparable to Tesla Model S；; At the same time, it also has the most advanced technology and the richest ecology.

"Today’s automobile industry, saving a car is really not difficult. Just find a benchmark car, do reverse engineering, change the appearance, and it will be completed soon. But today, 200 new cars are released every year on the market. Do you still need Xiaomi to pick up another one? "

This is also on the 1000th day when Xiaomi announced that he would build a car. What Lei Jun said is enough to explain the confidence of this Xiaomi car. He said that this technology conference will be a comprehensive display of technology accumulation since Xiaomi was founded 13 years ago.

In addition, Lei Jun also revealed to Weibo today that Xiaomi 澎湃 OS launched a new logo and will meet you with a brand-new image, like this:

With the upcoming release of Xiaomi Automobile, Xiaomi’s "all-ecology of people and cars" is officially closed, and it will also usher in a "leap" moment.

02. There must be a battle with Huawei.

As the bell approaches in 2024, two giants, from mobile phones to cars, finally meet on the stage of cars.

In March 2021, Xiaomi announced that he would build a car. Lei Jun’s phrase "Fight for Xiaomi Car" began to distribute heroic posts to the whole world, which made the whole automobile circle boil. On April 19th of the same year, Celeste Huawei chose SF5 to go public, and Huawei’s mobile phone showroom began to put cars on it.

In the past decade, this pair of old rivals in the domestic mobile phone industry has also expanded their "battlefield" to the automobile industry.

It’s just that the strategies of the two companies are slightly different. Huawei has repeatedly reiterated that it does not build cars, but only cooperates with car companies to provide supporting solutions for car companies and build eco-brands. Xiaomi is bold, paving the way with cash, from research and development to production.

Different routes lead to the same goal, but they are all handed over to consumers to verify products. From technology to ecology, both sides will fight back and forth.

Although the entanglement in the automobile circle has just begun, the love-hate relationship between the two sides in the old line has existed as early as ten years ago.

In 2013, in the third year of its establishment, Xiaomi Mobile became a dark horse in the mobile phone market with the high cost performance of Xiaomi and Redmi. In that year, Huawei launched the Huawei Glory brand.

The positioning and pricing of the products of the two companies are highly coincident, which has kicked off the entanglement between the two sides for so many years.

The confrontation between the two sides is also quite explosive.Earlier, some netizens spoke about the workmanship of Xiaomi 4 and Glory 6, which was personally forwarded to Weibo by Lei Jun, saying, "Which friend’s masterpiece is this black draft?" .

At that time, Liu Jiangfeng, president of Huawei’s Glory Business Department, directly forwarded it to Lei Jun Weibo, calling it "having a guilty conscience".

Subsequently, Lei Jun issued three Weibo in succession, saying that Xiaomi has been tolerating various practices of Huawei terminals, and that he is sorting out the list of public relations drafts of Huawei terminals touching porcelain Xiaomi. Yu Chengdong countered that no one in the team had hacked his opponent, suggesting that Xiaomi had no magnanimity.

By this year, the two sides have not been satisfied with the secret war of words, and directly moved the technical contest to the light.

In February this year, Huawei sued Xiaomi, claiming that Xiaomi infringed four patents of Huawei, involving 4G, taking photos, unlocking, etc. Xiaomi was not idle. In July, Xiaomi filed a counterclaim against Huawei against China National Intellectual Property Administration for six patents.

Just recently, Yu Chengdong questioned the "keel shaft" technology of Xiaomi folding screen, which also made Xiaomi officially issue an announcement to clarify the patent issues related to the technology, and said, "Please ask Mr. Yu Chengdong to follow ‘ Science and rigor ’ The basic rules, please don’t discredit peers and mislead the public. "

But the real drama is yet to come, these two outstanding people who have been killed by smartphones,The fight in the car circle will be even more exciting.

03. Everyone is concerned about the price.

Finally, let’s sort out the information that Xiaomi Automobile has made public at present. Although the technology does not talk about products at this conference, combined with the information that has been made public or exposed on the Internet, Xiaomi Automobile is poor in price.

On November 15th this year, Xiaomi SU7 declaration map appeared in the latest issue of the declaration catalogue of the Ministry of Industry and Information Technology.

The Logo on the front face is xiaomi LOGO, the letter "Xiaomi" is on the rear, and the logo of "Beijing Xiaomi" is on the lower left of the rear. It is positioned as a C-class car with a length, width and height of 4997mm, 1963mm and 1455mm respectively and a wheelbase of 3000 mm.

The semi-hidden door handle is used, and the rearview mirror is frameless. The whole vehicle has multiple air guide slots and is equipped with an electric tail, but it should be an optional configuration. In addition, ETC, rearview mirror style, skylight glass, wheels and calipers are all optional.

There will be two versions of rear drive and four-wheel drive, three different models of standard version, Pro version and Max version, and there may be a track version that will not be sold in batches. The power is 220kW and 275kW respectively, and the maximum speed is 210km/h and 265km/h respectively.

According to the information released by the Ministry of Industry and Information Technology, the batteries on Xiaomi SU7 have two models with capacity of 101kWh and 73.6kWh. The total mass of the battery pack is 645.8kg and 579kg respectively, and the corresponding cruising range is 800/750km and 668/628km respectively.

The 800km endurance car is equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery, dual-motor four-wheel drive power, 800V high-voltage platform, and should be equipped with active tail as standard.

Judging from the configuration of laser radar on the roof and the investment of Xiaomi in developing intelligent driving, the intelligent driving ability will not be too low.

The spy photos of the new car interior, including some details, have been exposed before. From the spy photos, the interior uses the combination of embedded slender dial and floating screen, and uses the common design of electric vehicles. The whole interior is still based on simple technology.

The steering wheel has a three-piece shape, and a circular knob is set on the left and right sides, which looks more combative as a whole. It is speculated that these two knobs are used to adjust the driving mode and auxiliary driving functions of the vehicle.

As for the car, it is proper to get on the car in the surging OS system. Today, Lei Jun officially released the new logo of Xiaomi’s surging OS in Weibo, and specifically mentioned that the release of Xiaomi’s car is the last link to complete the ecological closed loop of people, cars and homes.

As for what other technologies Xiaomi has, I’ll see you at 2 pm tomorrow.