Perspective ｜ frequent failures of core components／long-term treatment is not enough time for Jaguar Land Rover.

　　With the rapid development of the automobile industry, the market and consumers are becoming more and more mature. For the matter of buying a car, everyone has not only paid attention to the brand, price and appearance, but also factors such as quality are becoming the focus of consumers’ attention. After all, no one wants to always run to a 4S shop after buying a car, or even stop on the road to wait for help.

　　Word-of-mouth communication is very important on quality issues, and reports issued by professional organizations are also a great reference for consumers. A few days ago, J.D. with high credibility. Power America’s 2020 new car quality survey report was released. It is not surprising that Tesla’s new car quality ranks at the bottom due to the lack of maturity in building cars. However, it is also not surprising that Land Rover, which was ridiculed by everyone as "not repaired well", really appeared in the penultimate position of new car quality, and its brother brand Jaguar ranked sixth from the bottom.

　　In China, Jaguar Land Rover is also facing the same situation, with endless quality problems and repeated complaints from users. Judging from the public information of Chezhi. com, Jaguar Land Rover was complained 108 times in the first half of this year, most of which were quality problems. Of course, there were also complaints about sales fraud and poor service attitude. As of press time, Jaguar Land Rover has not made a public statement on all faults.

　　Judging from the specific models, Land Rover found that Shenxing became the most complained model of Jaguar Land Rover in the first half of this year, reaching 43 times, accounting for nearly 40% of the total complaints. Complaints about the discovery of Shenxing mainly focus on the engine, including water pump failure, abnormal sound, antifreeze leakage, flameout and so on.

　　Just in late March of this year, it was found that Shenxing had been "delisted" by Land Rover, and the sports version was found instead. In fact, it was found that Shenxing’s redesigned model could be "transshipped" by changing its name, but the most important thing is to improve the quality control level.

　　Long-standing quality problems have killed Jaguar Land Rover’s brand strength and product strength to a certain extent. Now, it can only compete with other brands with preferential margins ranging from 40,000 to 50,000 to more than 100,000. Although the price reduction of luxury cars is a common phenomenon, brands such as Lexus still exist, and excellent product quality is the foundation of Lexus. Jaguar Land Rover should really reflect on it.

　　In the complaints about Jaguar Land Rover’s quality problems in the first half of this year, a series of engine failures became the biggest problem, such as engine water pump failure, abnormal sound, flameout, jitter, antifreeze leakage and crankshaft failure, which can be described as frequent problems.

　　As we all know, the engine is one of the core parts of the car, and it is the heart of the car, which determines the performance of the car. However, there are many quality problems in such an important part, which is naturally unacceptable to users.

　　According to users’ complaints, the trouble of Jaguar Land Rover engine is mainly concentrated on the 2.0T turbocharged engine with model PT204, which is currently installed on Land Rover Discovery, Land Rover Discovery Sport Edition, Land Rover evoque, Jaguar XEL, Jaguar F-PACE and other models.

　　As far as fault classification is concerned, the number of complaints about engine water pump fault is the highest, and the water pump fault has also caused a series of chain reactions. The water pump fault leads to insufficient cooling of the engine, and the cooling fan will always run at a high speed, which will produce a lot of noise. Some users complain that the abnormal noise of the engine is caused in this way. In addition, the high-speed operation of the cooling fan will also cause engine jitter, which will even be transmitted to the steering wheel according to users’ feedback.

　　Some users said that although they knew it was a water pump problem, they were told to wait for accessories after arriving at the 4S shop. At the same time, the staff also said that it would not affect the normal use. In the eyes of users, this is obviously irresponsible. "So many vehicles have the same problem, which is obviously a common problem. Jaguar Land Rover should be recalled, but now it is unacceptable to just let us wait." One user said this.

　　In addition to the water pump problem, there are not a few complaints about engine flameout. Some car owners said that the 2017 Land Rover they bought found that Shenxing engine flameout frequently when braking or starting in April this year, and reported that "special procedures were closed", and the fault still existed after one week of repair.

　　Another user pointed out that on April 28, he was driving a 2017 Jaguar XFL car at a high speed, and suddenly the engine fault light came on, followed by abnormal noise, jitter, smoke and flameout of the engine. After dragging the car to a 4S shop, the engine needed to be replaced.

　　The engine flameout has risen from a quality problem to a safety problem. After the engine flameout, the braking power and steering power will disappear, and the driver’s improper operation will cause accidents, especially on the expressway, which is very easy to cause rear-end accidents. Safety is the bottom line. Jaguar Land Rover must pay enough attention to it, and the safety of drivers and passengers must be put in the first place. Faults such as engine flameout must be solved promptly and effectively.

　　According to the summary of complaints from Jaguar Land Rover, besides the engine, the quality problems of its products can’t be overemphasized, such as oil leakage from transmission, frustration, abnormal sound of car body, resonance, foaming and cracking of paint, water leakage, abnormal sound of brake system, cracked glass, mailbox defect (jumping gun) and so on. After buying Jaguar Land Rover’s car, it is really difficult for users to feel at ease and worry.

　　Judging from the number and content of complaints, transmission oil leakage is also one of the common quality problems of Jaguar Land Rover’s products. Some users said that the transmission oil leakage occurred when the new car they bought was driven less than 5,000 kilometers, which made some car owners unacceptable. Transmission oil leakage is still a chronic disease. One car owner has repaired the transmission oil leakage five times since he bought the car in March 2017, but the problem has never been completely solved.

　　Of course, there are also some 4S shops that don’t take the oil leakage of the transmission seriously. Clean up the surface and let the owners go home to observe it. However, the oil leakage of transmission is not small, which will lead to insufficient lubrication and accelerate the friction between gears. However, when the size is in a dry friction state for a long time, it will lead to gear damage and the transmission will be scrapped. Therefore, the oil leakage of transmission should be highly valued by car owners, 4S shops and manufacturers.

　　Among many complaints from users, low-frequency resonance has attracted our attention. Most of this complaint is directed at Land Rover Range Rover Star Pulse, but generally speaking, automobile products receive less such complaints. Some car owners said that when the vehicle is driving on a bumpy road, or the engine speed is between 1100 and 1500, whether driving or parking, the low-frequency resonance in the car is serious, and there is a strong ear-pressing feeling, which affects driving safety.

　　In fact, it is simply understood that low-frequency resonance is like flying, with high internal pressure and buzzing in the ear. The feeling of low-frequency resonance varies from person to person, and sensitive people will have adverse reactions such as headache and palpitation, which will affect normal driving. Jaguar Land Rover should pay full attention to this potential safety risk. However, judging from the complaints of car owners, Jaguar Land Rover has not effectively solved the problem of low frequency resonance.

　　For Jaguar, which is located in luxury, and Land Rover, which focuses on luxury all-terrain SUVs, there are many quality problems mentioned above, especially the core components, and some failures can’t be cured for a long time, which is really difficult to support the word "luxury". And consumers’ eyes are discerning. If this continues, I believe that its few clusters will be further reduced. Of course, this can’t blame the fierce competition, but Jaguar Land Rover’s own inaction.

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