Written by Gong Zhaohua

　

The original "Ice Age" was released in April 2018 by 11 bits stadio. After its launch, it was rated as a 16 + game by PEGI due to the large number of disaster plots and social choices that had to sacrifice individuals.

　

The background of this game is very simple: in the future, a cold wave sweeps the world, and humans have to leave London and other cities to live around heating energy towers in the ice and snow. In the beginning, all resources are limited. As the leader of the people, players must find a way to obtain as many survival resources as possible such as coal, wood, steel and ingredients, and build more developed buildings to ensure that people can continue to survive in extreme environments.

　

City management questions: What kind of ruler do you want to be?

　

In the process of survival, players face many choices. Because the time of the game is set to be limited, there is no energy to invest in coal heating and no energy to develop medical technology. In terms of social policy, "Ice Age" offers players some options, some of which are harsh and will cause public dissatisfaction. But if you want to survive, you have to sign these bills.

　

For example, in the policy there is a child labor bill, which can be signed to hire child labor and put children into work, digging coal mines in the ice and snow or working in kitchens. In the case of labor shortage, if you want to maintain the normal operation of society, you have to make this choice. Otherwise, more people will die from severe cold or lack of food.

　

Moreover, in "Ice Age", once the bill is signed, it cannot be withdrawn. That is to say, when the game is developed to the middle and late stages and the labor force is sufficient, it is impossible to repeal the original bill and abolish the child labor system. A manager must pay a long-term price for every step he takes.

　

　

In the main story "New Home", players will encounter an event. The nearby city is confirmed to be destroyed, the expectations of the people for survival have dropped to freezing point, people no longer trust the ruler, and the "London Gang" has emerged. This gang calls on the people to give up the new city around the energy tower and return to London. The ruler’s task is to restore the confidence of the people.

　

At this moment, two completely different ideologies emerged:

　

One is a moderate faith plan. Rulers can build churches where people can hold evening gatherings, pray, and distribute food from their reserves to the masses. The other is to establish a surveillance system. After starting this route, players can build prisons, watchtowers, police and whistleblowing systems, and severely punish those who have a negative impact on society. They can also build radio stations and propaganda to keep the people full of hope.

　

In the game, compared to the first route, the second route is more effective in dealing with difficult modes, so it has become a recommended strategy for many players.

　

The game was designed to make the player experience the hardship of social choices, so that the player can focus on the individual sacrificed by the whole. In the game content, it has been guiding the player to become a less than ideal ruler. For example, in the new DLC "Last Autumn", the player’s task is to build an energy tower. You need workers and engineers to complete this task together.

　

However, do you want to build a society dominated by guilds or an elite society that follows the advice of engineers? The former can reduce the risk of strikes, but the workers’ demand is increasing, and sometimes unreasonable plans will be proposed; engineers can ensure the rationality of the plan, but it will cause dissatisfaction among the workers, so you need to establish monitoring towers and foremen to supervise the work of the workers…

　

Games and society:

Why not choose not to let anyone die?

　

As a player, you know that at the end of the game’s plot, a blizzard will come and the construction of the energy tower will save everyone; however, the people in the game do not believe this. Do you choose to tell them the truth (which will reduce the hope value of society), or do you choose to deceive them with propaganda and lies to maintain the hope value of society and work efficiency at a high value?

　

In the game, most players will choose the latter. This is also a flaw in the setting of "Ice Age": managers don’t pay much for their lies. The people in the game don’t have the ability to see through lies on their own initiative. They don’t freeze to death in the ice because they listen to propaganda and brave the cold to go to work (as long as you build a few heated steam hubs nearby). Even if there is a poet in the city who writes depressing articles, you can expel him or arrange a decent funeral for him, and thus continue to maintain the society’s hope value at a high level. People get sick and have their limbs amputated because of the cold work. You can arrange for factories to produce prosthetic limbs and put them back to work – and this option can actually increase the society’s hope value. This is obviously not in line with individual emotions.

　

　

Also, when other refugees come to your city seeking refuge, you can choose three options: option A is to reject all refugees, which will lead to a lower social hope value; option B is to accept everyone, including healthy refugees and sick refugees, which will increase social hope value, but will also increase people’s dissatisfaction value accordingly; option C is to accept only healthy refugees, and let sick refugees freeze to death outside. The last option will only bring positive results, increasing the labor force, reducing the medical burden, and raising the social hope value.

Essentially, "Ice Age" is for players to reflect a society where the people are not ideal citizens, but selfish people who are all about self-survival. If you pay the sick people double rations and take good care of them, the healthy people will be dissatisfied. You isolate the sick people, and the people will be relieved. Therefore, rulers who cater to this popular psychology are more likely to be the winners of the game, whether you use lies, police systems, checkpoints or prisons.

　

Of course, some people also chose the humanitarian spirit during the game, and made "no one dies" as the hidden victory goal. But the failure rate of this plan is extremely high, especially when the labor force is limited, too much public service investment will make the industrial building understaffed, and finally unable to build energy towers or reserve enough resources, resulting in most of the people freezing to death when the snowstorm arrives. The game also failed.

After having to win at the expense of some people, the story of "Ice Age" ends with a question for players – we won and society survived, but is it really worth it?

This is a question worth pondering, and it is also a plot that has played out continuously in our human history. But in the form of video games, it is quite difficult to really understand this, because the format of video games has caused everything here to be processed in digital form, including people’s dissatisfaction, happiness, resources and productivity, etc., and every living person.

　

Written by Luo Dong

EditorShu Li Yongbo

Proofreading | Wu Xingfa

Welcome to [car home Liaocheng Preferential Promotion Channel] to bring you the latest and most affordable car information. At present, the high-profile models are undergoing in-depth preferential activities in Liaocheng area, providing real car purchase benefits for car buyers. The highest discount rate has reached an astonishing 7,000 yuan, which means that the original starting price has dropped to 152,700 yuan. For the friends who are interested in buying Xingyue L Zhiqing, this is undoubtedly a good opportunity not to be missed. Friends who want to seize this discount and grasp the lower cost of car purchase, please click "Check the car price" in the quotation form immediately, and let us strive for this real discount together!

With its slender body size, the specific parameters are 4795mm*1895mm*1689mm, and the wheelbase is 2845mm, showing an elegant and spacious body proportion. The front and rear wheel tracks are both 1610mm, which ensures good stability and driving performance. Tyre size is 235/50 R19. Both front wheels and rear wheels are equipped with the same specifications. With exquisite rim design, it not only enhances the sense of movement of the vehicle, but also makes the overall appearance more dynamic and powerful.

The interior design of Xingyue L Zhiqing is dominated by luxury and technology, and adopts an exquisite leather steering wheel, which not only provides a good grip, but also supports manual up and down+front and rear adjustment to ensure the driver’s comfort. The 12.3-inch central control screen not only has excellent display effect, but also is equipped with voice recognition control system, which is convenient for users to control multimedia, navigation, telephone and vehicle settings. The seats in the car are made of imitation leather, and the main and passenger seats support multi-directional adjustment, such as front and rear, backrest, height and lumbar support. The front seats are also equipped with heating and ventilation functions (driver’s seat), so that drivers can enjoy a higher level of comfort. The co-pilot seat also supports backrest adjustment, while the second row seat can adjust the backrest angle as needed. In addition, Xingyue L Zhiqing is also equipped with USB and Type-C interfaces, including two in the front row and one in the back row, as well as the wireless charging function of the mobile phone, which is convenient for passengers to charge the equipment.

Xingyue L Zhiqing is equipped with a 1.5T turbocharged engine with a maximum power of 120kW and a maximum torque of 255nm, which can provide abundant power output. This engine is equipped with 163 horsepower and 3-speed DHT transmission, which ensures the ride comfort and fuel economy of the vehicle in daily driving.

Generally speaking, car home car owners are full of praise for the exterior design of the Star Yue L Zhiqing, which is not only in line with personal aesthetics, but also eye-catching. His praise for the design of headlights is particularly prominent. The headlights are lit at night, which seems to give the vehicle a unique charm. As he said, Xingyue L Zhiqing is not only a partner in daily travel, but also a "business card" to show the taste of car owners.

　　Entering April, although the scorching sun has not yet scorched the earth, the battle for freezers, which is the lifeblood of the beverage industry, has entered a white-hot stage.

　　New distribution public data show that 79% of consumers will choose to buy frozen drinks in summer, of which 81% of consumers will choose other companies’ frozen products because the target drink is not frozen; end point store freezer can increase sales point sales by 29%, taking the market common single door freezer as an example, you can immediately increase about 50 rows and 20 pieces of sales orders.

　　In addition to providing instant cooling, freezers are often located in the prime location of the store, providing a natural advantage of close contact with consumers. Companies can bring their products to consumers’ attention, which not only broadens the distribution surface, but also increases the exposure of the product.

　　It can be said that the freezer, the "invisible battlefield" of the cold drink market, has undoubtedly become a golden fulcrum for brands to promote sales, increase exposure, and then increase performance, and its importance is self-evident.

　　In this context, major brands continue to put up the ante offline freezer in 2024, trying to occupy a favorable position in the limited end point retail space, in order to achieve better results in the upcoming sales season.

　　So, from the offline visits, what is the intensity of the freezer battle in 2024? Which beverage companies have seen a significant increase in their investment in 2024? Can they achieve the desired results?

　　01 Drink giants are fighting hand-to-hand, and offline freezers are fighting fiercely

　　"In the summer, there is no sales without frozen display, which is the accepted market law in the sales industry of fast-moving consumer goods." A beverage marketer who has been in the industry for many years revealed to the media that frozen display is the last part of the offline sales channel, which often requires salespeople to visit one by one and give enough generous discounts or subsidies, so that the physical bosses at each end point will be willing to display brand products.

　　Every morning at 8:30, Li Hao, the salesperson, immediately took his colleagues to the offline store after the company’s morning meeting. The sales area he is responsible for has 100 to 200 customers, and he runs an average of 20 to 40 end point stores every day.

　　Every store, Li Hao will be in the Nongfu Spring internal business App clock in record, each store stay time to be controlled in 5-30 minutes, during the period in accordance with the company’s very detailed product display regulations, sorting freezer goods and record data, find abnormal timely report.

　　"Just after the Chinese New Year this year, the salespeople of cold drink brands have started to come to the door one after another." According to Su Kexin, the owner of a convenience store in Jiangsu, the three freezers in the store are all given away by different brands, and the monthly subsidy ranges from 120 to 200 yuan. The subsidy has increased a little this year. But the condition is that the corresponding freezer can only sell products of the brand, and the owner cannot mix other products. Once discovered, the subsidy will be cancelled.

　　Ding Xiao, a cold drink salesperson from Mengniu, also admitted frankly: "This year, the pressure is particularly high. In order to win a small supermarket, we went to the boss every now and then to get close to each other. In addition to giving corresponding subsidies, we also did a lot to help move goods, but unfortunately we lost to another cold drink brand because the other party’s subsidies were higher."

　　Ding Xiao also revealed that the competition between supermarkets and convenience stores has always been fierce, but this year it has become even more "involved". The entrance fee alone has increased by more than 10%. Even if you win this area, you will have to pay the "rent" of the freezer every month.

　　Behind the increasingly "rolled" freezer battle, naturally there are beverage companies that continue to sell up the ante end point, and in 2024, the most powerful one is Wahaha.

　　The owner of a store in Hangzhou, Zhejiang, revealed to the odd-even faction that on the seventh day after Zong Fuli took office, Wahaha’s regional manager came to his store and took the initiative to send three freezers.

　　Jiangxi agent Wu Qizhen also confirmed the news to the odd-even faction, saying that Wahaha is currently actively putting freezers to offline end points, and dozens of freezers have been placed in each nearby county.

　　This freezer not only has a positioning function, but also has a camera inside. According to the real-time sales situation, a staff member will contact to replenish the goods, "If the freezer is empty and put some other brands of water, wow haha, the other side will turn a blind eye, but when replenishing the goods, the other party also hinted that the water is selling well now, and advised us to prepare more goods in the warehouse."

　　But they also said that although Wahaha attaches great importance to end point sales this year and puts all its efforts into offline freezers, in the past five years, Nongfu Spring’s freezers have been all over major convenience stores, firmly occupying the prime area of convenience stores in prime locations. Even if Wahaha starts to make efforts from now on, it is impossible to form a match in the short term, let alone in this kind of offline sales, which requires relatively heavy assets such as self-purchased freezers.

　　In addition to the freezer sales of giants such as Nongfu Spring, Wahaha, and Mengniu up the ante end point, some beverage companies that are not so "big business" have also shown an aggressive attitude, and have made a lot of efforts in the display contract and frozen delivery.

　　Boss Lin of Jingzhou, Hubei, described the odd-even faction that in the past three years, the most active regional agency brand he has come into contact with is (), whether it is the placement of its own freezers or the subsidy for renting freezers. Naturally, Dongpeng Beverage’s products have also been placed in the most prominent position in the beverage area.

　　"Dongpeng’s hydrating products are also being promoted vigorously this year. According to the current promotion efforts, we will naturally put them in a place where consumers can see them at a glance. Customers can pay for a bottle before checking out, and there will be very good sales in summer."

　　While brands continue to increase their investment in offline channels, and products are seen by consumers, there will naturally be some brands that have been squeezed into less prominent positions due to insufficient investment.

　　As a child growing up in central China, () has been one of the must-have drinks for the post-90s generation since childhood, but after this round of offline visits, the star products that have been placed in the middle of the shelves in memory seem to be "hidden". If you don’t pay special attention, it is difficult to see the plum garden placed in the corner.

　　"It’s normal, other brands have freezers and subsidies, so they must put their products in the most conspicuous position. Although the purchase volume of Plum Garden is OK, they are all old faces, especially in summer, almost no one will choose Plum Garden." When asked about the offline channel situation of Plum Garden, Boss Lin also said that it is just a normal sales relationship, and there is no subsidy from other brands to make him excited. "If there are not many people coming to buy, Plum Garden will not continue to buy."

　　02 Wahaha and Dongpeng Beverages, storming the hinterland of Nongfu Spring?

　　The battle for freezers among beverage companies is actually nothing new, but Wahaha’s strategic adjustment to offline channels in 2024 is even more eye-catching. Looking into the reasons, it is not difficult to find that this is not only a realistic choice to deal with fierce competition, but also a long-term layout to adapt to consumer trends and reshape market position.

　　After the death of Wahaha founder Zong Qinghou, Wahaha was pushed to the forefront of the traffic trend, its products were sold out, and the brand also ushered in an unprecedented "super traffic".

　　But just after the online products were bought out by consumers who were "wild consumption", everyone also found the shortcomings of Wahaha, that is, the end point of the offline is not complete or even impossible to see Wahaha’s related products. Instead, Nongfu Spring, the "target" set up by public opinion, has deeply controlled all convenience stores.

　　And Zong Fuli, who took over Wahaha, naturally wouldn’t miss this opportunity.

　　According to media reports, a letter to all sales staff "circulated on the Internet in mid-March, which mentioned:" Now is the moment when Wahaha receives unprecedented attention; to fight the end point distribution surprise battle, the goal is to "let everyone see and buy Wahaha products".

　　When it comes to specific operations, Wahaha will make every effort to increase the delivery of freezers, with the intention of reconstructing offline sales channels. However, Wahaha, which has always adopted the joint sales model and has not been closely related to extensive end points, may still be difficult to match compared with Nongfu Spring, which has been deeply cultivating offline channels for many years.

　　According to Nongfu Spring’s financial report, as early as 2019, Nongfu Spring has shown a strong channel control. Its products cover more than 2.37 million end point retail outlets across the country, and more than 360,000 freezers are displayed at various sales end points. And in the next two years, Yuan Qi Sen Lin played a vigorous "freezer" defense battle.

　　At that time, Yuan Qi Sen Lin offered a high subsidy policy, encouraged cooperative stores to dedicate their custom freezers, and even took tough measures such as deducting display fees for stores that violated the display agreement, aiming to exclusively occupy the refrigerated display space of the core retail point, aiming at Nongfu Spring.

　　And Nongfu Spring also launched the "God of Wealth" campaign, under the banner of "Seize the competing freezers and buy back our freezers". For stores that dare to put Nongfu Spring sparkling water in the freezers of competitors, it has launched a radical promotion method of "placing a bottle and giving away a bottle of Changbai mineral water".

　　Under the continuous up the ante, Nongfu Spring with strong funds finally won, and in this round of sparkling water dispute, continued to increase the investment in freezers. As of now, it is roughly estimated that Nongfu Spring has more than 800,000 freezers, and they are all "golden" positions in the round of competition.

　　For Wahaha, which officially opened full offline sales in 2024, it is still too difficult to cross the mountain built by 800,000 freezers.

　　In addition to Wahaha, Dongpeng Beverage has also shown a high degree of enthusiasm and decisive determination in the delivery of freezers, making it the most radical force among non-giant beverage companies.

　　Dongpeng Beverage, which started with low-cost, rebate marketing, has focused on channels after gaining initial recognition from consumers, the most important of which is the placement of offline freezers.

　　At an investor exchange meeting at the end of last year, when asked "what is the goal of the future freezer launch?" Dongpeng Beverage said: "The company has accumulated more than 100,000 freezers in the city and will continue to increase investment next year. We have always believed that frozen is the best display, display is the best advertising. With the increase in the number of outlets and the development of multiple categories, the company will continue to increase the number of freezers."

　　The odd-even faction has also contacted Dongpeng Beverage. When asked about the pace of freezer placement in 2024, Dongpeng Beverage responded that the company’s offline network expansion has always maintained a high growth rate, of which freezer placement is the core strategic move. This strategic direction will not change in the next few years.

　　The other party also said that in view of the limited channel resources, the company that takes the lead in large-scale installation of freezers will control the sales initiative. Based on this insight, Dongpeng Beverage made it clear that the deployment of freezers in the next few years will be promoted at a more rapid pace, and all freezers will be purchased by themselves, rather than leased, to ensure full control of the freezer network and long-term return on investment.

　　In addition, Dongpeng Beverage revealed that in addition to the existing functional beverage business, the second and third growth curve products that the company is actively cultivating will also rely on this growing network of self-owned freezers to achieve market penetration and rise. Through the refined operation of the self-owned freezer channel, these new products can not only reach consumers efficiently, but also quickly gain market share.

　　It can be said that in the face of the intense battle for freezers, various beverage companies are making efforts to gain an advantage in this key battle related to the restructuring of the market, but offline channels have formed a preliminary pattern in the past few years. The competition in 2024 will also become more intense under the joint promotion of new entrants and players.

　　03 is written at the end

　　In 2024, whether it is the old giant Wahaha’s turn to a strong attack, or the continued aggressive advance of Dongpeng Beverage in the non-giant camp, both reveal the increasingly irreplaceable strategic value of the freezer in the cold drink market.

　　However, in the face of the already formed channel landscape and increasingly fierce competition, whether new entrants and players can break down inherent barriers and achieve a counterattack in market share remains full of unknowns and challenges.

　　This battle for freezers is not only a test of the brand’s financial strength and channel control, but also a deep baptism of the company’s strategic vision and market resilience.

　　At present, the freezer is no longer just a container for refrigerated drinks, but an important carrier for brands to reach consumers and shape brand perception. And in this battle for the future direction of the cold drink arena, whoever can win the freezer battlefield will be able to lay a solid foundation for brand victory.

The consumption concept of new energy vehicles is quietly changing. According to the newly released report "2023 China New Energy Vehicle Consumption Insights", people expect more freshness and technology from networking. It can be said that the level of intelligence is gradually becoming the core competitiveness.

Starting from this trend, QJE M9 is obviously leading the new trend of technology in the field of new energy vehicles. With layers of mystery being unveiled, many technological attributes and characteristics of QJE M9 continue to be well known by the industry and consumers.

In recent days, the two major black technology patent images of the Q & J M9 have been released, including the sound-painting AI complex (conjecture name) and the retractable triple screen (conjecture name). At the same time, more new information has been exposed about the black technology of Huawei’s megapixel smart headlights. Under Huawei’s deep empowerment, Q & J M9 takes these three black technologies as the pioneer, which not only realizes the revolutionary advancement of the car owner’s experience, but also makes it difficult for other car companies to catch up with it by far.

Huawei is deeply empowered! Three black technologies show advantageous characteristics

As the official launch date approaches, the revelations about the Q & J M9 continue to increase and quickly become a hot topic. For example, some time ago, the measured video of Huawei’s smart headlights on the Q & J M9 was swiped on major platforms. Recently, Q & J’s three major black technologies have once again become a hot topic.

Huawei’s megapixel smart headlights, which have been well-known by people, have once again shown their multiple characteristics. The unique advantage of Huawei’s megapixel smart headlights is the blessing of high-pixel modules + precise control algorithms, which not only takes into account lighting safety, but also brings multiple interests. In short, whether it is safety auxiliary features, pedestrian interaction, entertainment atmosphere scenes, etc., Huawei’s megapixel smart headlights can easily bring practical value to each scene.

The sound painting AI complex is also a "must" in the black technology matrix of the world. From the patent diagram, the sound painting AI complex integrates light and shadow aesthetics, acoustic technology and AI wisdom, and is expected to achieve the symbiosis of "sound, painting and wisdom". For example, in terms of "sound", passengers at all locations can experience the shocking auditory enjoyment brought by HUAWEI SOUND 2.0.

In terms of "painting", the reflection is gorgeous under the catalysis of crystal and electric light sources, creating a smart, bright and beautiful visual feast; in terms of "wisdom", Xiaoyi’s smart assistant jumps out of the screen for the first time, turning into a digital virtual "housekeeper" who knows you understand you. The trinity of "sound, painting, and wisdom" makes the sound-painting AI complex the core of the cockpit.

The retractable triple screen is the focus of this exposure. It is reported that this new patent can make the central control screen appear vertically retractable. You know, the triple screen is the mainstream of the moment. It is foreseeable that the display effect of the retractable triple screen will far exceed the same level. More importantly, the retractable triple screen should be able to realize multiple functions such as multi-screen interaction and multi-screen simultaneous display, so that the intelligent, convenient and smooth cockpit interaction experience can be truly realized.

It is not difficult to find that the three major black technologies exposed this time all show their own advantages. The cornerstone and source of these advantages come from Huawei’s deep empowerment. Huawei’s technical accumulation and deep accumulation have truly transformed into valuable black technologies and applied them to the M9.

For example, Huawei’s megapixel smart headlights have benefited from Huawei’s more than 30 years of deep cultivation and continuous progress in the field of optical communications. Today, Huawei has deployed a large number of optical patents and standards in this field. Based on the accumulation of technologies in space optics, laser light sources, optical algorithms, optical perception, etc., Huawei has integrated optical technology with the automotive industry with innovative thinking, resulting in Huawei’s megapixel smart headlights.

Huawei’s bottomless accumulation is far more than that. If we sum it up briefly, it is that Huawei has both the autonomous controllable capabilities of the three operating systems of HarmonyOS, AOS, and VOS, and has also created the "smart ceiling" capabilities in the four fields of intelligent cockpit, intelligent driving, intelligent vehicle control, and intelligent networking! It can be seen that Huawei is already in a leading position in the technical field of new energy vehicles.

Far ahead! Experience revolutionary advancements,same levelHard to catch up

"2023 China New Energy Vehicle Consumption Insights" also mentioned that new energy automobile manufacturers must target the demand side and improve the intelligent level of models to meet consumers’ consumption preferences. In addition, the competition landscape of the new energy automobile market is also undergoing major changes, and the pattern is increasingly differentiated.

This also means that new energy automakers need to find the key to breaking the game – both resonating with consumer preferences and leaving competitors behind. Obviously, the Qinjie M9 is based on the three major black technologies, and has a far-ahead advantage in both car owner experience and peer comparison.

In terms of car owner experience, Wenjie M9 realizes a revolutionary advancement in experience with three major black technologies. Taking the sound and painting AI complex as an example, it not only realizes "listening and painting", but also "great wisdom". For car owners, the sound and painting AI complex is like a "peerless fairy" who is always by their side and opens up a gorgeous world, making daily use always comfortable, comfortable, and pleasing to the eye. At the same time, compared with other models of the same level, it is possible to truly achieve a more uniform distribution of sound and ensure the consistency of hearing throughout the car. And with the help of HUAWEI SOUND 2.0, Wenjie M9 will also support spatial audio functions. Unlike other models of the same class that can provide panoramic sound and immersion sound solutions, Huawei Spatial Audio provides a complete range of services based on the ecological advantages of content sources, vehicle operating systems, and audio equipment. The software and hardware are deeply tuned to achieve immersion listening effects that can better leverage the advantages of the cockpit.

Huawei’s megapixel smart headlights are able to bring an advanced novel experience – when static, you can project holiday blessings, music, weather, etc., while when dynamic, you can achieve curve light blanket lighting, distance prompt, narrow road width indication, lane change prompt, lane safety guidance, courtesy of pedestrians and many other functions. It can be said that Huawei’s megapixel smart headlights are not only safe enough, but also interesting enough, and full of humanized feelings. Its strength is beyond doubt, and it is difficult for other models to catch up. This is because Huawei’s megapixel smart headlights’ high-pixel module blessing + precise control algorithm are a generation ahead of the industry. At the same time, Huawei’s megapixel smart headlights use the industry’s leading self-developed dual-lamp fusion algorithm, breaking through the industry’s imagination of the use of smart headlights.

The expected experience of the retractable triple screen is in the highly ceremonial joint screen welcome motion graphics, multi-screen and multi-viewing angle of the joint screen cinema, etc. With the characteristics of perfect image quality, extreme silkiness, and intelligent interconnection, it is expected to make the experience truly take a new stage. In addition to the appropriate arrangement of the LCD dashboard, central control large screen and co-pilot entertainment screen, it is also possible to lead the same level in screen size. It is conceivable that the retractable triple screen can realize the coordination between the various screens and solve the problem of fragmentation between the triple screen solutions of other models

Far ahead! With the three major black technologies as the vanguard, the Q Jie M9 has not been listed, but it has already given people surprises, and this is far from over. You know, for the important model of the Q Jie M9, Huawei must have more black technologies mounted on it. For example, HUAWEI AR-HUD, which can present a large frame size display area, and a smart chassis that makes driving more comfortable. This also makes consumers look forward to how wonderful and grand the Q Jie M9 will bring after it is officially launched!

　　　Since its listing in mid-September, the sales performance of AITO’s new M7 has been rising steadily. According to the latest news, the new M7 in AITO has accumulated over 50,000 vehicles in 25 days. Behind the explosion of AITO’s new M7 in the market, it is not only the user’s recognition and trust in AITO’s cross-border business, but also another stage victory in the cross-border business cooperation between Celestial Automobile and Huawei, and the continuous deepening and efficient cooperation between the two sides has reached a higher level.

　　In February this year, Yu Chengdong, managing director of Huawei, CEO of terminal business and CEO of BU, a smart car solution, said in an exclusive interview with the media that under the mode of intelligent selection, Cyrus, which has the earliest cooperation with Huawei, the deepest accumulation and the richest product models, must benefit the most. Now it seems that the fiery sales data undoubtedly confirms the success of the smart car selection model, and also provides the industry with the best model for cross-border cooperation to achieve commercial landing. As the benchmark of intelligent car selection mode, the strong strength and toughness shown by Sailis Automobile in cooperation will also promote the two sides to continue to make new breakthroughs in future cooperation.

　　Relying on the 20 years’ experience in building cars and the strength of the whole vehicle, and Huawei’s core technology empowerment in the ICT field, the 100,000 th AITO rolled off the assembly line at the end of May this year, becoming the first new energy automobile brand to reach this milestone; In June, AITO’s M5 Smart Driving Edition was delivered nationwide, taking the lead in realizing high-speed and high-order intelligent driving function in urban areas without relying on high-precision maps, bringing an infinitely high-order intelligent driving experience close to L3. In September, the heavily upgraded AITO new M7 series was highly sought after as soon as it went on the market. As a luxury intelligent driving medium and large SUV with great wisdom, large space and super safety, the new M7 series brought consumers a brand-new travel experience. In addition, AITO Jiejie M9 will also be released in December, further consolidating the first-Mover advantage of AITO Jiejie series of intelligent products.

　　From being "looked down upon" to "unable to understand" and then "unable to catch up", the AITO series of new energy automobile products jointly designed by Celeste Automobile and Huawei have done the right thing in the right direction from the initial "lone brave" to the current frequent refreshing of industry records and being well received by the market and users.

　　Yu Chengdong once said that the car companies that Huawei cooperates closely with will take the lead in making profits in one or two years, and will become one of the most profitable car companies in China. With the excellent product matrix of AITO and the accelerated landing of new cars, it will continue to promote the sustainable growth of Cyrus’ performance and establish a solid moat in the highly competitive new energy vehicle market.

Text | Bento finance　Brother Yu

Editor | Wang Jing

Wei Jianjun is about to regain the richest man in the car circle with an IPO of 60 billion yuan, but with Geely’s fifth IPO, Li Shufu will overtake in the corner again.

As of the close of November 24th, Geely Automobile ranked 31st in the market value ranking of global car companies with a market value of HK$ 100.067 billion. In contrast, BYD ranked fourth and Great Wall Motor ranked 14th. Even Wei Lai and LI, the new forces making cars, ranked 21st and 24th respectively.

Although the market value is "tepid", the enthusiasm of Geely brand to embrace the capital market has never subsided. Last year, Volvo Cars was listed on the Stockholm Stock Exchange in Sweden. In June this year, Polar Star Motor was listed on NASDAQ. And Li Shufu’s Yikatong Technology will soon go public in the United States.

Soon, Geely’s fifth IPO will come again-on October 31st, Geely Automobile announced on the Hong Kong Stock Exchange that the company had submitted a proposal to the Stock Exchange in accordance with the 15th application guideline, which suggested splitting Krypton and listing it independently.

Different from the previous low-key financing, as Geely’s "pro-son", he is desperately drawing a "pie" to the capital market.

On November 17, the customized Robotaxi car built by Krypton for Waymo (Google’s autonomous driving company) was officially unveiled in Los Angeles, USA. It is based on the Krypton M-Vision concept car and will be mass-produced in 2024-which means that the Krypton products will land in the United States in 2024.

At this point, Krypton has obtained the cooperation of three American companies, Google, NVIDIA and Mobileye, in the field of autonomous driving. Such a partner lineup, even European and American multinational car companies, is far behind.

R&D bundled American technology companies and products exported to the American market, and the "one-year-old" pole rushed to the IPO.

The first step of krypton is to take a detour. In September, 2020, the joint venture brand of Geely and Volvo, Lingke Auto, officially released the first pure electric luxury coupe concept car-Lingke ZERO concept, which is also the predecessor of the first model of the brand, Jike 001.

Originally, Geely intended to incubate pure electric vehicles within the system of joint venture brand Linke. But in the end, Geely decided to take out the polar list and make a brand-new independent brand. In March, 2021, Geely Automobile and Geely Holding Group jointly invested and established the brand Krypton, with a total investment of RMB 2 billion.

The birth of krypton, the more important task is to make up for Geely’s shortcomings in the new energy vehicle market.

In 2015, Geely announced its aggressive entry into the new energy field and released the "Blue Geely Action Plan". The goal is that by 2020, the sales of new energy vehicles will account for more than 90% of Geely’s overall sales–but the result is that Geely’s new energy vehicles will only account for 5% of the total sales in 2020, and the Blue Geely Action Plan will fail.

Due to the sloppy first time and the late admission time, Krypton is in an obvious backward state in terms of product richness and channel coverage.

At present, only two models, Extreme Krypton 001 and Extreme Krypton 009, are on sale. Not long ago, the cumulative delivery of Krypton 001 just exceeded 55,000 vehicles. In terms of channels, as of the third quarter of 2022, there were only 169 stores. Judging from the volume, the current extreme krypton can only wrestle with the new forces that build cars.

However, the "direct competitor" faced by Krypton is no longer this volume.

Aside from BYD, which can sell 200,000 vehicles a month, GAC Ai ‘an, which competes for the "first share" with Krypton, has long been far ahead in terms of market size. In October, Ai ‘an once again exceeded the monthly sales of 30,000 vehicles. From January to October, the cumulative delivery volume of Ai ‘an was 210,000 vehicles, fulfilling the annual sales target of 200,000 vehicles ahead of schedule.

It is no wonder that the popularity of Ai ‘an in the capital market far exceeds that of Krypton.

On October 20th, GAC Ai ‘an completed the Series A financing of up to 18.294 billion yuan-the largest financing in the field of vehicle in 2022, and the largest single private financing in the domestic new energy vehicle industry in recent years, and 53 investors in a single round of financing also created the largest number of new energy vehicle enterprises.

In terms of valuation, Ai ‘an has created the highest post-investment valuation of domestic unlisted new energy vehicle companies of 103.239 billion yuan. You know, the market value of Guangzhou Automobile Group is only over 100 billion. According to the current sales growth and the launch of new products, it is very likely that Ai ‘an will build another Guangzhou Automobile Group.

Since we can’t compete with sales, we simply gave up the middle and high-end Red Sea market. Directly entered the high-end car market, and tried to convince the capital market with brand power and product power.

The first task of Krypton is indeed to help Geely get rid of the cheap label.

The former "top three independent brands" were Geely, Great Wall Motor and BYD. In the era of fuel vehicles, BYD has the worst market size and revenue capacity.

But now the pattern is completely reversed. In the first half of this year, BYD increased the average bicycle price by 170,000 yuan by relying on the hot sale of high-end new energy vehicles. In the same period, the average selling price of the Great Wall was 121,200 yuan, while the average bicycle price of Geely was only 102,000 yuan-the last of the three independent brands. Even the Guangzhou Automobile Ai ‘an, which started from the network car, broke through the average product price of 180,000 yuan in September.

Krypton 001, the first car of Krypton brand, is positioned as a "luxury hunting coupe". However, the starting price of this car is 299,000 yuan, which is far from the luxury car. Even the high-end car is slightly reluctant-the high-end model defined by the Association must start at more than 300,000 yuan.

Extreme Krypton 001 Source: Extreme Krypton official website

This pricing strategy is mainly for the convenience of Krypton 001 to meet the price threshold requirements of state subsidies, so the minimum model is set below 300,000 yuan. Even with this explanation, the average large order amount of Extreme Krypton 001 is only 336,000 yuan, which is lower than the average bicycle price of 430,000 yuan from Weilai.

When the second car was launched, Krypton did not choose to lower the price in exchange for a larger market scale. Instead, we will continue to launch a higher-priced MPV model, Extreme Krypton 009, with a price range of 499,000-588,000 yuan. The price of nearly 600,000 yuan is an unprecedented height of Geely in its own brand.

However, it is worth noting that the so-called high-end of Krypton 009 is more like a high-end that is forced to help.

Because in the high-end version of Krypton 009, Contemporary Amperex Technology Co., Limited CTP3.0 Kirin battery was first equipped, and the capacity of this battery pack reached an astonishing 140kWh. Even with the low version, the battery pack capacity has reached 116kWh. According to the current cost price of power battery, the cost of battery pack for low version alone is as high as 150,000 yuan, and that for high version is as high as 182,000 yuan, accounting for 30% of the total car price.

Of course, this does not consider the hidden cost behind the initial mass production of Kirin battery.

In fact, putting heavy and expensive batteries on pure electric MPV models is a rather aggressive attempt. Because pure electric MPV, compared with hybrid and fuel vehicles, has the advantage of better space utilization and certain improvement in driving comfort. However, the original MPV has a large space, and the relative space optimization will not be too obvious. The improvement of driving comfort is difficult to quantify and make users feel.

On the contrary, the shortcomings of pure electric MPV models are very obvious, one is the cruising range, and the other is the convenience of recharging. Judging from the existing scheme, Krypton adopts the "old method" of stacking batteries to improve battery life. But a larger capacity battery means a longer charging time.

In the propaganda copy, Krypton only mentioned the charging time of 140kWh battery pack-10% to 80% takes 28 minutes. The 140kWh Kirin battery takes longer. According to the feedback from the previous owners of 100kWh Krypton 001, it takes 2 hours to fill it normally from 0%. The charging time of krypton 009 with larger capacity battery will be a very big problem.

Extreme Krypton 009 Source: Extreme Krypton official website

You know, the MPV is either a leader or a family member. It is obviously an unpleasant thing to wait with them in the charging station for an hour or two. Especially when you are on a high-speed road, you have to grab charging piles with hundreds of thousands of other electric vehicles, which is extremely inconsistent with the luxury positioning.

Of course, the Krypton brand has no intention of taking measures at this stage.

"I still insist on not doing things on the premise of pursuing sales." Jason Lin, vice president of Krypton Intelligent Technology, said in an interview that Krypton is not pursuing pure high-priced cars, but building the best cars in market segments with creative value to satisfy that market. He also said: "to meet the high-end, it is not the amount of money to measure the high-end, but whether you can represent the most important products in that market."

Perhaps Krypton 009 can convince some consumers, but it is difficult to convince the capital market.

The reason why Krypton can go today is entirely due to Geely’s "selfless dedication".

In September, 2020, Geely Automobile delivered the watch in science and technology innovation board, and successfully held the meeting that month. At that time, Geely’s new story to the capital market was the high-end pure electric product line.

However, with the adjustment of policies and the reorganization of Krypton brand, Geely made a major decision-Geely Automobile withdrew its IPO application in science and technology innovation board in June 2021, and announced that the board of directors of Krypton Intelligent Technology had decided to explore different external financing schemes for the sustainable development of Krypton Intelligent Technology.

Last August, an undelivered Krypton received $500 million investment from ecological partners such as Contemporary Amperex Technology Co., Limited, Billie Billie and Intel Capital in the Pre-A round of financing, corresponding to 5.6% of the shares. According to this calculation, the post-investment valuation of Krypton is close to 60 billion yuan.

It is also possible to double the valuation of krypton if we add the delivery results in the past year or so. However, can this brand really be valued at nearly 100 billion?

Theoretically, the valuation reflects each investor’s expectation of the company’s growth. For car companies, raising the valuation is nothing more than doing three things well: sales volume, core technology and brand value.

As far as the core technology is concerned, krypton is far from any imagination at present. In the two intelligent fields, intelligent driving and intelligent cockpit, there is no full-stack self-research capability, but it relies on mature suppliers to complete the push-intelligent driving, which is handed over to Mobileye；, an autonomous driving technology company owned by Intel; The smart cockpit is taken over by Geely’s Yikatong Technology.

For example, Krypton 001′ s intelligent driving system uses two Mobileye EyeQ5H chips, which is said to be equipped with Mobileye’s SuperVision system, which can support point-to-point assisted driving under various road conditions, such as highways, urban trunk roads, rural roads and urban roads.

However, after more than a year of delivery, even the high-speed navigation assisted driving function has not been realized, let alone the urban assisted driving function that will be launched later. In terms of intelligent driving function, Krypton is not only a generation behind Tesla, but also inferior to Geely’s "old rival" Great Wall Motor (Great Wall’s Mimo Zhixing has achieved high-level assisted driving in the city).

Extremely krypton’s partner in intelligent driving, Intel’s Mobileye, is a famous "black factory" in the automobile industry. In the early days, Tesla and Mobileye broke up because the car companies provided by Mobileye were closed black box solutions. Car companies not only could not modify the algorithms, but also could not share vehicle data with Mobileye.

Li Xiang, CEO of LI, who has always been in honest and frank, has publicly announced the reason for stopping cooperation with Mobileye-because it can’t meet the full-stack self-research needs of our intelligent driving (the most important sensing algorithm is the black box). In addition, the ET7 model has been selected and turned to the NVIDIA Orin chip platform with relatively higher "openness", and the development mode of full-stack self-developed software has been adopted.

In order to create a marketing momentum, Krypton announced that it would become the first automobile brand to use NVIDIA Thor chip, and at the same time, self-developed software based on this chip was carried out. (Thor is the latest chip released by NVIDIA this year. As the successor of Orin, the computing power of a single chip has increased by 8 times to an amazing 2000TOPS).

Originally, everyone thought that Extreme Krypton 009 would make a breakthrough in intelligent driving ability, but in fact, it is a ready-made solution from the bottom chip to the software definition. Previously, all kinds of marketing methods were just "painting cakes" again and again.

In terms of smart cockpit, Krypton also chose to "lie flat" in front of suppliers.

The cockpit of Krypton 001 is based on the whole case plan of Yanfeng Visteon. The so-called "full-case scheme" means that Visteon will provide a complete set of hardware and underlying software development completely according to the product definition and requirements of OEM, and complete the final overall integration work. Basically, it is equivalent to what we often call "outsourcing".

However, due to the limitation of research and development cycle and vehicle cost, the early Krypton 001 was inevitably limited in software and hardware architecture and performance. At that time, the most common problem of the first batch of users was that the car was stuck. In desperation, Krypton had to announce that it would replace the 8155 cockpit chip for the owner free of charge.

On the second model, Krypton 009, the whole project of Yanfeng Visteon was abandoned, but the underlying R&D capability of the entire cockpit was also supported by suppliers. Only this time it was replaced by Geely’s cockpit supplier-Yikatong Technology.

Since its inception in 2017, Yikatong’s main business scope is to integrate multimedia information digital entertainment systems for Geely Automobile. The company’s actual controller and ultimate beneficiary are Li Shufu, chairman of Geely Group. At present, almost all of the 12 OEM customers of Yikatong are brands owned by Li Shufu or Geely. For example, Mercedes-Benz, smart, Lotus, and the protagonist of this article-Krypton.

Source: Extreme Krypton official website

In order to cover up the fact that the intelligent cockpit is "not self-developed", Extreme Krypton brand didn’t mention anything about the "brother enterprise" Yikatong Technology when promoting its products.

Of course, there is nothing wrong with the new brand relying on the advantages of shareholders to grow and develop. Cooperation with suppliers can not only greatly reduce R&D investment, but also quickly adjust in the initial trial and error stage. It’s no wonder that Krypton achieved a positive gross profit margin just after it was delivered for more than a year.

An Conghui, CEO of Krypton Intelligent Technology, revealed in an interview that the gross profit margin of Krypton vehicles reached about 5% in the first half of this year. On the basis of delivering 50,000 vehicles in the second half of this year, the gross profit level will be further improved, and the second model, Krypton 009, will have a better gross profit level.

We should know that Wei Xiaoli, a new car-making force, has been "selling one car at a loss" for a long time, and in the end, all of them were listed on the market with blood and ventured ashore. With the continuous improvement of profitability in the past two years, the gross profit margin of "Wei Xiaoli" has gradually changed from negative to positive.

Of course, krypton’s loss was only transferred to Geely. According to the financial report, in the first half of 2022, Geely’s net profit returned to its mother fell by 35% year-on-year to 1.552 billion yuan, the lowest level in five years. Regarding the decline in profits, Geely made it clear that share-based payment and extreme investment have a great impact on profits. In the first half of the year, share-based expenses led to a decrease of 853 million yuan in profits, and extremely bad losses led to a decrease of 406 million yuan in Geely’s profits.

In this way, due to the "outsourcing" of R&D, Krypton’s financial statements will be quite beautiful-this is undoubtedly the biggest bargaining chip for science and technology innovation board. Therefore, among these newly established independent brands, Krypton is not necessarily the one with the strongest technical strength, but it is likely to be the "most profitable" one.

Easy car original:On the evening of April 7th, BYD launched four new energy vehicles, BYD, Tang EV and e2, at the new car launch conference. Among them, Qin PLUS EV made its first public appearance as a pure electric model of Qin PLUS DM-i, and its manufacturer’s guide price range was 129,800-166,800 yuan. In addition, the appearance of the new car adopts BYD family-style design and will be equipped withBlade battery,NEDC cruising range can reach 600km.,The acceleration time of 0-50km/h is only 4 seconds.There are many highlights.

Overview of highlights of Qin PLUSEV’s new car;

1. The price range of Qin PLUS EV is12.98-16.68 million yuan, a total of ultra-long battery life flagship, long battery life distinguished, long battery life luxury, standard battery life luxury.4 configurationsOptional.

2, Qin PLUS EV appearanceAdopt closed grille design., overall modelingSimilar to.

3. Qin PLUS EV is equipped with BYD’s latestBlade battery,NEDC has a cruising range of up to 600km.. electrical machineryThe maximum power is 135kW.0-50km/h acceleration time is 4S.

In terms of power, the maximum power and torque of the permanent magnet synchronous motor equipped on the top model of Qin PLUS EV are 135kW, 280N·m, and its 0-50km/h acceleration time is 4 seconds. The maximum power and torque of the permanent magnet synchronous motors equipped on the other three middle and low models are 100kW, 180N·m, and the 0-50km/h acceleration time is 5.5 seconds.

Qin PLUS EV is equipped with the latest blade battery with a battery capacity of 71.7kWh and an energy density of 140Wh/kg. In addition to Qin PLUS EV, all BYD electric vehicles will be equipped with blade batteries. Blade battery has the advantages of high safety, high strength, long life and strong temperature control, which can bring a safer travel experience.

In terms of battery life, the official said that its comprehensive power consumption per 100 kilometers is as low as 12.9kWh/100km, and the comprehensive mileage of the flagship NEDC with long battery life can reach 600km, leading the same class.

You know, BYD’s flagship pure electric vehicle Han EV has a longest cruising range of only 605km, which is almost flush with Qin PLUS EV. Compared with the current Qin Pro EV with a maximum battery life of 520km, the progress is also obvious.

In terms of appearance, Qin PLUS EV adopts BYD’s latest EV Dragon Face family design language, which continues the design style of Han EV.

The overall appearance design is similar to that of Qin PLUS DM-i, and the design of connecting matte silver chrome trim with LED headlight group is consistent with Qin Plus DM-I..

The front face adopts the unique closed grille design of EV model, which distinguishes it from Qin PLUS DM-I.. The lower enclosing area is outlined by black decorative strips that run horizontally, which enhances the visual width of the front face.

Arrow-feather LED headlights are blackened. In addition, the middle and high models also have intelligent far and near light function, which is relatively rare in this price model.

Coming to the body side of Qin PLUS EV, the modeling design is consistent with Qin PLUS DM-i model. The smart waistline running through the front and back and the slip-back design create a forward dive posture, which is more versatile.

In terms of body size, the length, width and height of Qin PLUS EV are 4765/1837/1515mm respectively, and the wheelbase is 2715mm. Compared with Qin PLUS DM-i, the height is only increased by 20 mm.

The real shot model is equipped with 17-inch silver-black two-color aluminum alloy wheels, which is full of sports. To match this,AtlasTire, size 215/55 R17. The top model will be equipped with 18-inch wheels.

The charging interface of Qin PLUS EV is located on the right side of the rear of the car, and the fast charging and slow charging interfaces are designed together like Qin PLUS DM-i, in which the fast charging takes only 30 minutes from 30% to 80%.

The sleek and full tail design is also not much different from Qin PLUS DM-i, and the multi-line outline makes the tail layered.After blackening, the penetrating LED taillights still maintain a good visual effect after lighting. The duckling tail design is matched with the latest font suffix of "Build Your Dreams", which has high recognition.

The interior design of Qin PLUS EV also adopts the same design elements as Qin PLUS DM-i, and the embracing cockpit design is matched with the suspended central control large screen, which highlights the scientific and technological atmosphere of the cockpit.

The interior is gray and white, and the central control area is outlined by irregular silver trim strips. With the piano paint panel, it maintains a certain sense of texture and high quality.

12.8-inch adaptive rotating suspended central control large screen, equipped with DiLink 3.0 Zhilian system. Can play WeChat, Tik Tok and various small games, and support intelligent voice interaction, with high playability.

Compared with Qin PLUS DM-i, the instrument panel has an embedded design. Although it can also be called full LCD instrument panel, its size is a little too small. However, it is reported that the "racing-class dashboard" can be installed in all departments, and it is estimated that the size will be improved. As for the specific appearance, it is still unclear for the time being.

Some physical buttons, including keyless start, electronic parking, air conditioning switch and other physical buttons, are reserved in the position of the gear handle, which is convenient for blind operation while driving.

In terms of configuration, Qin PLUS EV is equipped with keyless entry/start system, rearview mirror electric folding, automatic constant temperature air conditioning, car WIFI, remote control, wireless charging of mobile phone, NFC car key and other functional configurations, and the overall configuration is quite rich.

The safety configuration of Qin PLUS EV is also very rich. The middle and high-end models are equipped with full-speed ACC adaptive cruise, active braking, emergency braking auxiliary function, lane keeping, lane departure warning, traffic sign recognition system, parallel assistance and blind area monitoring, which further improves the convenience and safety of car use.

Qin PLUS EV adopts an integrated seat design, which has a good wrapping.The whole system is equipped with a 6-way adjustable main driver’s seat, and the electric adjustment of the co-pilot’s seat is only available on the top model, and the top model is also equipped with the heating function of the front and rear seats. The spatial performance is basically consistent with Qin PLUS DM-i, which is enough to meet the daily use needs.

Summary:From the static experience alone, the strength of Qin PLUS EV is still worthy of recognition. The price starts from 129,800 yuan, equipped with a safer blade battery, a comprehensive cruising range of 600km, and an acceleration of 4s from 0 to 50 km, plus its high-value design.Qin PLUS EV is undoubtedly attractive enough.

However, how does it perform when driving, and how much discount will the real cruising range be? I believe these are also of great concern to everyone. If there is an opportunity to test drive Qin PLUS EV later, we will bring you a detailed test drive experience and measure its cruising range data. Interested friends can pay attention to Easy Car and me, and will bring you more information about Qin PLUS EV later.

SUV, the full name of Sports Utility Vehicle in English, means "sports utility vehicle". Split it up, "sports", I think at least the motivation should be sufficient, and the steering should be smart to prove the characteristics of sports; "Multifunctional", I think there are two meanings here, which are outside the car and inside the car. The first meaning means that the car must be widely used, that is, it can carry people and goods, which means "outside the car"; Another layer of meaning is that the configuration of the vehicle should be rich enough, with many functions, and it should make people feel comfortable and convenient to use, which means "inside the car" here.

If a car meets the above points, then I think it can be called a real SUV, and the Tiggo 8 with a price of just over 80 thousand can meet the above requirements.

NO.1 big heart that can do whatever it wants

Tiggo 8 is equipped with a 1.6TGDI in-cylinder direct injection turbocharged engine, which has super power and won the title of "Top Ten Engines of China Heart". This engine also adopts a series of advanced technologies, such as aluminum alloy cylinder head, "fish belly" inlet design and Masking combustion chamber. The maximum power is 145KW and the maximum torque is 290 N m. It is matched with a 7-speed wet dual-clutch gearbox, and the fuel consumption is 7.4L per 100 kilometers in 8.9S, which is comparable to that of the joint venture brand 2.0T engine.

In addition, manufacturers provide lifetime warranty service for all engines, which is the first in the automobile industry. I think only companies with excellent strength and absolute confidence in their products dare to make such a commitment. After all, everyone’s car environment is different. China has a vast territory, and cars can’t live without it except on ordinary urban roads, such as plateaus, cold and high temperatures. Therefore, from this perspective, I really admire the brand Chery, which makes the engine, the "heart" of the three major cars, be "reckless" in the hands of users.

NO.2 standard chassis layout tires are very kind.

The chassis structure of the Tiggo 8 is a multi-link structure before McPherson, which belongs to the standard chassis structure style. It not only improves the stability of the vehicle, but also optimizes the space layout inside the vehicle reasonably, and the ground clearance of the chassis is also very high, not to mention passing some unpaved roads or even light off-road.

In terms of tires, the flagship model is equipped with UC6 SUV tires from German brands, and tyre size has 235/50/R19 tires. This tire is a set of tires specially developed for Asian countries, especially for users in China. You can interpret it as "specially supplied by China" or "specially customized for users in China".

This tire not only has the ability to grip the wet road in rainy days, but also provides additional mute and comfort performance, and takes care of the passengers’ hearing and tactile feelings as much as possible under the premise of ensuring the safety of users. The author found that these four tires are worth nearly 5,000 yuan, which is a rare good tire, and it is enough to show that Chery really lost money this time!

NO.3, many people ride hard currency, and the trunk volume is amazing.

In terms of loading capacity, the Tiggo 8 is even better. The whole department provides three seat versions of 5/6/7 seats, totaling 20 models, which can meet the diverse needs of users. You know, at this price, many cars don’t have so many versions to choose from, let alone six or seven seats. For example, Great Wall H6 and Geely Bo Yue have only five versions, and the starting price is higher than that of Tiggo 8. The starting price of Geely Bo Yue is 89,800, while the starting price of Great Wall H6 is as high as 98,000. What is the starting price of Tiggo 8? Tiggo 8 is only 88,800, and 6-seat and 7-seat models are available.

In many places, especially in remote places, a family travels by such a car. Sometimes an extra seat means that the family can take fewer miles of mountain roads or go out with the big guys without staying at home. In this case, 6 seats and 7 seats are just needed, that is, "hard currency", and there are no conditions to talk about. This is more practical than installing an ambient light and a well-known brand stereo in the car. This is not to say that these functions are not good, but that for users at this price, we need to consider the problem from reality when designing products.

If you don’t have a rigid demand for multi-person ride (more than 5 people), then you can choose the 5-seat version. At this time, the luggage volume is 889 liters. After the second row of seats is folded down, you can even get a loading volume of nearly 2000 liters. What is the concept? Two household single-door refrigerators can be put in, which is bigger than the trunk of Geely Bo Yue. If you have a rigid demand for multi-person riding, you can choose a 6-seat or 7-seat version. The second row of seats supports forward and backward movement and seat electric heating function, and the third row is also equipped with independent air conditioning, independent air outlet and independent headrest.

NO.4 simple headrest shows the concern and awe of enterprises for users’ lives.

Here, I want to talk about the configuration of the independent headrest in the third row. Many seats in the third row of 7-seat SUVs are not equipped with headrest at all. I don’t know why. Is it to imitate the big sofas of those old American cars? The importance of headrest is self-evident. Imagine that when a car has a big collision before and after or the driver takes emergency braking, the occupants in the car will move back and forth with inertia under the condition of external force. At this moment, if there is no safety headrest above our seat, it is very likely that there will be no soft support at the back of the head when rebounding, which will lead to stress injury to the cervical spine. In severe cases, fractures may occur to compress the cervical nerves and lead to paralysis of the lower body.

Therefore, I think that all vehicles, no matter how many seats, must be equipped with safety headrests. The function of safety headrests is to protect the heads of the members in the seats in an emergency, but only if the seat belts are fastened. Then it can be seen from this small detail that Chery has always put the life safety of the occupants in the car in the first place.

NO.5 C-NCAP five-star safety certification rating

By the way, Tiggo 8 won the C-NCAP five-star safety certification rating with high scores, and was strictly designed with reference to the 2018 version of C-NCAP five-star safety standards at the beginning of development. Tiggo 8 also uses six luxury car-grade high-strength hot-formed steel bars from Bentele, and selects a high-strength one-piece cage body, which ensures everyone’s travel safety to the maximum extent. In this respect, it needs to be praised by Chery manufacturers.

The leapfrog configuration of NO.6 reflects science and technology and Zhilian everywhere.

Next, let’s take a look at what highlights the Tiggo 8 has. The first is the luxury of technology. Tiggo 8 is equipped with a 12.3-inch Zhilian multifunctional full-screen LCD instrument, two central control LCD digital displays, and supports three-screen interactive functions; The stepless color-changing temperament atmosphere lamp can realize color and light and shade changes with the fluctuation of temperament and the level of audio; The floating central control area is equipped with an electronic shift lever, which is comfortable and convenient, and also increases the storage space under the center console; Induction intelligent anti-pinch memory electric tailgate can realize remote control, induction control and voice control to open and close.

Super intelligent anti-pinch panoramic skylight, lying in the car and looking at the starry sky is a very pleasant thing; A 360 bird’s-eye panoramic ultra-clear reversing image is not impossible; CN95-level vehicle air conditioning purification technology prevents bacteria and dust from entering the car and wireless charging of mobile phones.

In terms of driving assistance, the Tiggo 8 is equipped with the mainstream L2-level automatic driving assistance system, including the full-speed ACC adaptive cruise system, the AEB automatic emergency braking system, the RCTA traffic blind spot warning after reversing and the IHC intelligent far and near light control system.

In my opinion, these configurations are leapfrog. Compared with my Japanese B-class car, it feels like the product of two eras, so the Tiggo 8 has done a really good job in configuration.

Positioning of NO.7 medium-sized SUV pricing of compact SUV

Finally, let’s take a look at the relationship between it and H6 and Bo Yue. In fact, we can see from the positioning that Tiggo 8 is one level higher than H6 and Bo Yue. Tiggo 8 is positioned as a medium-sized SUV, with a length x width x height of 4700x1860x1746, while H6 and Bo Yue are positioned as compact SUVs, which are much smaller than Tiggo 8 in appearance and size, so theoretically they cannot form a competitive relationship, but why should I put them? The simple reason is that their prices are very close. As I said before, the starting price of Tiggo 8 is 88,800 yuan, while the starting prices of H6 and Bo Yue are 98,800 yuan and 89,800 yuan respectively, so it is reasonable to compare them.

Then in the case of close price, Tiggo 8 still has the advantage of 5/6/7-seat versions for users to choose from, while H6 and Bo Yue do not have this aspect; In addition, many advanced technologies are used in the core component engine, which makes the power and fuel consumption get a good balance, and Chery manufacturers also provide lifetime warranty; The standard SUV suspension structure is matched with the special tires of continental UC6 SUV with a value of nearly 5,000 yuan, which provides a more comfortable driving experience on the premise of ensuring maneuverability; In terms of space and flexibility, Tiggo 8 is also doing very well; We have done meticulous work in safety concept and safety equipment, and always take ensuring passenger safety as the greatest appeal; In terms of technology, intelligence and luxury configuration, it is even more leapfrog.

To sum up, I think Tiggo 8 is the conscience work of Chery Group. It combines our national conditions and national needs, and everything is based on reality to build a rare good car. Don’t forget, Academician Yuan Longping, the father of hybrid rice, is the owner of the new generation of Tiggo 8.

In addition, the overseas sales of Tiggo 8 should not be underestimated. In January alone, the export volume reached nearly 3,000 units, including Saudi Arabia, Russia, Uruguay, Ukraine, Chile and other countries around the world. To this end, Chery Group also specially designed a Brazilian version of the Tiggo 8, which is enough to see how strong a series of comprehensive products such as the shape of this car are. And the final conclusion of Tiggo 8 comparing H6 and Bo Yue, I think everyone who sees this place should have their own answers in their hearts.

Every edited Du Yu

According to China Trademark Network, BYD recently registered the "Yunqi" trademark.

Image source: China Trademark Network

According to sources,This trademark may be a brand-new technology to be launched by BYD. The vertical intelligent integration of new energy vehicles is a heavy technology developed by BYD.

A reporter from national business daily called BYD as an investor, and a related person from BYD said that he also saw the news online. Is the "Yunqi" trademark related to new technologies of new energy vehicles? BYD related people further said that if there is the latest news, it will be officially released as soon as possible.

Image source: vision china--VCG111387048360

In fact, BYD’s heavy technology announced every year has caused quite a stir, such as "blade battery" and "DM-i super hybrid".

According to BYD official Weibo, not long ago,Looking up to the brand, it officially released the easy Sifang technology platform.And the first production car based on this platform — — Looking up at U8, it is the first time to show the ultimate safety performance of the Yisifang technology platform in extreme off-road scenes.

Easy Sifang technology platform is a set of power system with four independent motors as the core, which has been completely reconstructed around the characteristics of new energy vehicles from three dimensions: perception, control and execution, completely subverting the previous power system capability system of fuel vehicles.

Image source: BYD official Weibo

In terms of perception, Yi Sifang took the lead in giving full play to the powerful perception ability of the wheel motor, realizing uninterrupted all-round perception of the vehicle motion state, and combining with the intelligent driving sensing data such as camera, laser radar and millimeter wave radar, thus providing a sensing data basis for subsequent decision-making and implementation.

In the control link, the E-Sifang technology platform is equipped with an electronic and electrical architecture that is highly coordinated with the central computing platform and the domain control architecture. The central controller and each domain controller communicate with each other in real time through high bandwidth, low delay and high security vehicle Ethernet, and realize accurate and diversified control of four motors through high cooperation between controllers and sensors.

It is reported that the maximum horsepower of the electric drive assembly system equipped on the E-Sifang technology platform can exceed 1,100 horsepower, and the maximum rotation speed can reach 20500rpm, leading the industry. At the same time, all models of the easy Sifang technology platform will be equipped with 800V high-voltage SiC electronic control as standard, and the highest efficiency can reach 99.5%.

As of midday on March 17th, BYD reported 239.89 yuan/share, an increase of 2.17%, with a market value of 698.4 billion yuan.

National business daily Comprehensive China Trademark Network and Public Information

Disclaimer: The contents and data in this article are for reference only and do not constitute investment advice. Please verify before use. Operate accordingly at your own risk.

Cover image source:: vision china –VCG111387048360

　　[car home New Car Launch] At the Chengdu Auto Show, which opened on August 26th, the Great Wall (|) was officially launched. The new car will be equipped with a 3.0T V6+9AT high-performance power system, which is very hard-core.

　　The shape of the new car is very burly, with a huge hexagonal air intake grille at the front of the car, and a large-size Great Wall cannon brand LOGO embedded in the thick chrome decoration, which is full of domineering. The headlights on both sides are equipped with LED strip, which is more profound and imposing compared with the current Great Wall Gun models. The bumper is painted in black, and the red trailer hook is very eye-catching. It is reported that the car can also be equipped with a front winch. In addition, combined with the previous news, the new car will provide three different tailgate styles to choose from. In terms of body size, according to the latest information from the Ministry of Industry and Information Technology, the length, width and height of the new car are 5440/1991/1924mm and the wheelbase is 3350mm respectively.

　　In terms of interior, the car will have an ultra-luxury advanced business cockpit with ever-changing expansion space inside. In terms of power, the new car will be equipped with a 3.0T V6 engine, matching the 9AT gearbox. (Text/car home Xing Yueyang)