SUV, the full name of Sports Utility Vehicle in English, means "sports utility vehicle". Split it up, "sports", I think at least the motivation should be sufficient, and the steering should be smart to prove the characteristics of sports; "Multifunctional", I think there are two meanings here, which are outside the car and inside the car. The first meaning means that the car must be widely used, that is, it can carry people and goods, which means "outside the car"; Another layer of meaning is that the configuration of the vehicle should be rich enough, with many functions, and it should make people feel comfortable and convenient to use, which means "inside the car" here.

If a car meets the above points, then I think it can be called a real SUV, and the Tiggo 8 with a price of just over 80 thousand can meet the above requirements.

NO.1 big heart that can do whatever it wants

Tiggo 8 is equipped with a 1.6TGDI in-cylinder direct injection turbocharged engine, which has super power and won the title of "Top Ten Engines of China Heart". This engine also adopts a series of advanced technologies, such as aluminum alloy cylinder head, "fish belly" inlet design and Masking combustion chamber. The maximum power is 145KW and the maximum torque is 290 N m. It is matched with a 7-speed wet dual-clutch gearbox, and the fuel consumption is 7.4L per 100 kilometers in 8.9S, which is comparable to that of the joint venture brand 2.0T engine.

In addition, manufacturers provide lifetime warranty service for all engines, which is the first in the automobile industry. I think only companies with excellent strength and absolute confidence in their products dare to make such a commitment. After all, everyone’s car environment is different. China has a vast territory, and cars can’t live without it except on ordinary urban roads, such as plateaus, cold and high temperatures. Therefore, from this perspective, I really admire the brand Chery, which makes the engine, the "heart" of the three major cars, be "reckless" in the hands of users.

NO.2 standard chassis layout tires are very kind.

The chassis structure of the Tiggo 8 is a multi-link structure before McPherson, which belongs to the standard chassis structure style. It not only improves the stability of the vehicle, but also optimizes the space layout inside the vehicle reasonably, and the ground clearance of the chassis is also very high, not to mention passing some unpaved roads or even light off-road.

In terms of tires, the flagship model is equipped with UC6 SUV tires from German brands, and tyre size has 235/50/R19 tires. This tire is a set of tires specially developed for Asian countries, especially for users in China. You can interpret it as "specially supplied by China" or "specially customized for users in China".

This tire not only has the ability to grip the wet road in rainy days, but also provides additional mute and comfort performance, and takes care of the passengers’ hearing and tactile feelings as much as possible under the premise of ensuring the safety of users. The author found that these four tires are worth nearly 5,000 yuan, which is a rare good tire, and it is enough to show that Chery really lost money this time!

NO.3, many people ride hard currency, and the trunk volume is amazing.

In terms of loading capacity, the Tiggo 8 is even better. The whole department provides three seat versions of 5/6/7 seats, totaling 20 models, which can meet the diverse needs of users. You know, at this price, many cars don’t have so many versions to choose from, let alone six or seven seats. For example, Great Wall H6 and Geely Bo Yue have only five versions, and the starting price is higher than that of Tiggo 8. The starting price of Geely Bo Yue is 89,800, while the starting price of Great Wall H6 is as high as 98,000. What is the starting price of Tiggo 8? Tiggo 8 is only 88,800, and 6-seat and 7-seat models are available.

In many places, especially in remote places, a family travels by such a car. Sometimes an extra seat means that the family can take fewer miles of mountain roads or go out with the big guys without staying at home. In this case, 6 seats and 7 seats are just needed, that is, "hard currency", and there are no conditions to talk about. This is more practical than installing an ambient light and a well-known brand stereo in the car. This is not to say that these functions are not good, but that for users at this price, we need to consider the problem from reality when designing products.

If you don’t have a rigid demand for multi-person ride (more than 5 people), then you can choose the 5-seat version. At this time, the luggage volume is 889 liters. After the second row of seats is folded down, you can even get a loading volume of nearly 2000 liters. What is the concept? Two household single-door refrigerators can be put in, which is bigger than the trunk of Geely Bo Yue. If you have a rigid demand for multi-person riding, you can choose a 6-seat or 7-seat version. The second row of seats supports forward and backward movement and seat electric heating function, and the third row is also equipped with independent air conditioning, independent air outlet and independent headrest.

NO.4 simple headrest shows the concern and awe of enterprises for users’ lives.

Here, I want to talk about the configuration of the independent headrest in the third row. Many seats in the third row of 7-seat SUVs are not equipped with headrest at all. I don’t know why. Is it to imitate the big sofas of those old American cars? The importance of headrest is self-evident. Imagine that when a car has a big collision before and after or the driver takes emergency braking, the occupants in the car will move back and forth with inertia under the condition of external force. At this moment, if there is no safety headrest above our seat, it is very likely that there will be no soft support at the back of the head when rebounding, which will lead to stress injury to the cervical spine. In severe cases, fractures may occur to compress the cervical nerves and lead to paralysis of the lower body.

Therefore, I think that all vehicles, no matter how many seats, must be equipped with safety headrests. The function of safety headrests is to protect the heads of the members in the seats in an emergency, but only if the seat belts are fastened. Then it can be seen from this small detail that Chery has always put the life safety of the occupants in the car in the first place.

NO.5 C-NCAP five-star safety certification rating

By the way, Tiggo 8 won the C-NCAP five-star safety certification rating with high scores, and was strictly designed with reference to the 2018 version of C-NCAP five-star safety standards at the beginning of development. Tiggo 8 also uses six luxury car-grade high-strength hot-formed steel bars from Bentele, and selects a high-strength one-piece cage body, which ensures everyone’s travel safety to the maximum extent. In this respect, it needs to be praised by Chery manufacturers.

The leapfrog configuration of NO.6 reflects science and technology and Zhilian everywhere.

Next, let’s take a look at what highlights the Tiggo 8 has. The first is the luxury of technology. Tiggo 8 is equipped with a 12.3-inch Zhilian multifunctional full-screen LCD instrument, two central control LCD digital displays, and supports three-screen interactive functions; The stepless color-changing temperament atmosphere lamp can realize color and light and shade changes with the fluctuation of temperament and the level of audio; The floating central control area is equipped with an electronic shift lever, which is comfortable and convenient, and also increases the storage space under the center console; Induction intelligent anti-pinch memory electric tailgate can realize remote control, induction control and voice control to open and close.

Super intelligent anti-pinch panoramic skylight, lying in the car and looking at the starry sky is a very pleasant thing; A 360 bird’s-eye panoramic ultra-clear reversing image is not impossible; CN95-level vehicle air conditioning purification technology prevents bacteria and dust from entering the car and wireless charging of mobile phones.

In terms of driving assistance, the Tiggo 8 is equipped with the mainstream L2-level automatic driving assistance system, including the full-speed ACC adaptive cruise system, the AEB automatic emergency braking system, the RCTA traffic blind spot warning after reversing and the IHC intelligent far and near light control system.

In my opinion, these configurations are leapfrog. Compared with my Japanese B-class car, it feels like the product of two eras, so the Tiggo 8 has done a really good job in configuration.

Positioning of NO.7 medium-sized SUV pricing of compact SUV

Finally, let’s take a look at the relationship between it and H6 and Bo Yue. In fact, we can see from the positioning that Tiggo 8 is one level higher than H6 and Bo Yue. Tiggo 8 is positioned as a medium-sized SUV, with a length x width x height of 4700x1860x1746, while H6 and Bo Yue are positioned as compact SUVs, which are much smaller than Tiggo 8 in appearance and size, so theoretically they cannot form a competitive relationship, but why should I put them? The simple reason is that their prices are very close. As I said before, the starting price of Tiggo 8 is 88,800 yuan, while the starting prices of H6 and Bo Yue are 98,800 yuan and 89,800 yuan respectively, so it is reasonable to compare them.

Then in the case of close price, Tiggo 8 still has the advantage of 5/6/7-seat versions for users to choose from, while H6 and Bo Yue do not have this aspect; In addition, many advanced technologies are used in the core component engine, which makes the power and fuel consumption get a good balance, and Chery manufacturers also provide lifetime warranty; The standard SUV suspension structure is matched with the special tires of continental UC6 SUV with a value of nearly 5,000 yuan, which provides a more comfortable driving experience on the premise of ensuring maneuverability; In terms of space and flexibility, Tiggo 8 is also doing very well; We have done meticulous work in safety concept and safety equipment, and always take ensuring passenger safety as the greatest appeal; In terms of technology, intelligence and luxury configuration, it is even more leapfrog.

To sum up, I think Tiggo 8 is the conscience work of Chery Group. It combines our national conditions and national needs, and everything is based on reality to build a rare good car. Don’t forget, Academician Yuan Longping, the father of hybrid rice, is the owner of the new generation of Tiggo 8.

In addition, the overseas sales of Tiggo 8 should not be underestimated. In January alone, the export volume reached nearly 3,000 units, including Saudi Arabia, Russia, Uruguay, Ukraine, Chile and other countries around the world. To this end, Chery Group also specially designed a Brazilian version of the Tiggo 8, which is enough to see how strong a series of comprehensive products such as the shape of this car are. And the final conclusion of Tiggo 8 comparing H6 and Bo Yue, I think everyone who sees this place should have their own answers in their hearts.

Every edited Du Yu

According to China Trademark Network, BYD recently registered the "Yunqi" trademark.

Image source: China Trademark Network

According to sources,This trademark may be a brand-new technology to be launched by BYD. The vertical intelligent integration of new energy vehicles is a heavy technology developed by BYD.

A reporter from national business daily called BYD as an investor, and a related person from BYD said that he also saw the news online. Is the "Yunqi" trademark related to new technologies of new energy vehicles? BYD related people further said that if there is the latest news, it will be officially released as soon as possible.

Image source: vision china--VCG111387048360

In fact, BYD’s heavy technology announced every year has caused quite a stir, such as "blade battery" and "DM-i super hybrid".

According to BYD official Weibo, not long ago,Looking up to the brand, it officially released the easy Sifang technology platform.And the first production car based on this platform — — Looking up at U8, it is the first time to show the ultimate safety performance of the Yisifang technology platform in extreme off-road scenes.

Easy Sifang technology platform is a set of power system with four independent motors as the core, which has been completely reconstructed around the characteristics of new energy vehicles from three dimensions: perception, control and execution, completely subverting the previous power system capability system of fuel vehicles.

Image source: BYD official Weibo

In terms of perception, Yi Sifang took the lead in giving full play to the powerful perception ability of the wheel motor, realizing uninterrupted all-round perception of the vehicle motion state, and combining with the intelligent driving sensing data such as camera, laser radar and millimeter wave radar, thus providing a sensing data basis for subsequent decision-making and implementation.

In the control link, the E-Sifang technology platform is equipped with an electronic and electrical architecture that is highly coordinated with the central computing platform and the domain control architecture. The central controller and each domain controller communicate with each other in real time through high bandwidth, low delay and high security vehicle Ethernet, and realize accurate and diversified control of four motors through high cooperation between controllers and sensors.

It is reported that the maximum horsepower of the electric drive assembly system equipped on the E-Sifang technology platform can exceed 1,100 horsepower, and the maximum rotation speed can reach 20500rpm, leading the industry. At the same time, all models of the easy Sifang technology platform will be equipped with 800V high-voltage SiC electronic control as standard, and the highest efficiency can reach 99.5%.

As of midday on March 17th, BYD reported 239.89 yuan/share, an increase of 2.17%, with a market value of 698.4 billion yuan.

National business daily Comprehensive China Trademark Network and Public Information

Disclaimer: The contents and data in this article are for reference only and do not constitute investment advice. Please verify before use. Operate accordingly at your own risk.

Cover image source:: vision china –VCG111387048360

　　[car home New Car Launch] At the Chengdu Auto Show, which opened on August 26th, the Great Wall (|) was officially launched. The new car will be equipped with a 3.0T V6+9AT high-performance power system, which is very hard-core.

　　The shape of the new car is very burly, with a huge hexagonal air intake grille at the front of the car, and a large-size Great Wall cannon brand LOGO embedded in the thick chrome decoration, which is full of domineering. The headlights on both sides are equipped with LED strip, which is more profound and imposing compared with the current Great Wall Gun models. The bumper is painted in black, and the red trailer hook is very eye-catching. It is reported that the car can also be equipped with a front winch. In addition, combined with the previous news, the new car will provide three different tailgate styles to choose from. In terms of body size, according to the latest information from the Ministry of Industry and Information Technology, the length, width and height of the new car are 5440/1991/1924mm and the wheelbase is 3350mm respectively.

　　In terms of interior, the car will have an ultra-luxury advanced business cockpit with ever-changing expansion space inside. In terms of power, the new car will be equipped with a 3.0T V6 engine, matching the 9AT gearbox. (Text/car home Xing Yueyang)

Transfer from: China Business Times

????Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition were launched a few days ago. This series of vehicles with six different configurations are all equipped with Yunqi-C.

????It is understood that Yunqi -C is an intelligent damping body control system, which can adjust the damping by controlling the electromagnetic valve of the shock absorber to realize stepless adaptive adjustment of the damping. When the vehicle passes through the bumpy road, the comfort control strategy of high frequency and small damping is adopted to make the chassis "soft" and improve the driving comfort. When the vehicle is in rapid cornering, acceleration and braking, the maneuverability control strategy of low frequency and large damping is adopted to make the chassis "hard", provide greater support, restrain the body roll and pitch, and ensure the handling stability of the vehicle. Compared with the traditional passive suspension, Yunqi -C can improve the driving comfort of the vehicle, and at the same time take into account the handling of the vehicle.

????In terms of core technology, Tang DM-p Glory Edition /2024 Ares Edition is equipped with DM-p King Hybrid, which makes the new car accelerate as fast as 4.3s, and the fuel consumption per 100 kilometers under comprehensive working conditions is as low as 6.5L. Tang EV Glory Edition is equipped with a blade battery. The two-wheel drive version has a pure electric cruising range of up to 730km. The four-wheel drive version is equipped with front and rear dual motors, and it has intelligent electric four-wheel drive, which can achieve zero acceleration of 4.4s Moreover, the new car can achieve a maximum of 170kW safe boost DC fast charging, and the longest battery life is 173km after charging for 10 minutes, which improves the energy charging efficiency.

????In terms of intelligent cabin, the new car fully upgrades the high-end version of intelligent cockpit -DiLink100, which is based on D100(6nm) chip and has a vehicle-class cockpit platform supporting 5G. In terms of intelligent driving, with the help of -DiPilot10, the new car can achieve L2+ intelligent driving assistance level, and has the functions of BSD blind spot monitoring, DOW door opening warning and so on.

????The new car continues the tradition of 6-or 7-seat large space base and Dragon Face front face, adding romantic mode, parking unlocking function, 3D real car color matching, plus convenient configurations such as 220V AC socket, 50W mobile phone wireless fast charging and 6kW mobile power station, which can comprehensively improve the car experience of family users.

In recent years, although the field of pure electric vehicles has made great progress, it has also been recognized by many consumers who value the cost of car use, but the pain of battery life has also discouraged some user groups. In this way, it can be said that plug-in hybrid vehicles have brought opportunities. The following small series takes BYD Tang (parameter picture) DM- i as an example, and deeply analyzes the advantages of plug-in hybrid vehicles with you. What is the specific performance? Let’s take a look!

The 2021 BYD Tang DM-i on sale is divided into two versions: the 112KM distinguished model and the 112KM distinguished model, and the official guide price remains between 205,800 and 222,800 yuan. This test drive model: 2021 DM-i 1.5T 112KM distinguished model, with a price of 222,800.

For BYD Tang DM-i’s exterior design, after several optimization changes, the overall texture creation is quite good. The exquisite LED matrix headlamp combination makes it conform to the positioning and identity of the family flagship model.

On the side of the car body, the smooth and dynamic line design makes this BYD Tang DM-i have a sense of sight of a coupe SUV. The hidden B/C/D column and chrome-plated decorative strips are decorated with appropriate benefits, which also greatly enhances the side face value. This test drive model adopts 20-inch two-color five-spoke rim shape, which is consistent with the dynamic design theme of the side. On the design style and details of BYD Tang DM-i, there is basically no slot to speak of, which is more appetizing to mainstream consumers.

As for the rear part, BYD Tang DM-i is also a portrayal of dynamic fashion. The combination of penetrating taillights symbolized by BYD has high recognition after lighting at night. In addition, the thicker lower enclosure design and silver-white guard board also give this BYD Tang DM-i a hard-core side.

Turn around and sit in the car of BYD Tang DM-i, in which the layout of control may be familiar to everyone and the family style is obvious. The two-color steering wheel with suspension design and the 15.6-inch central control display screen with adaptive rotation have become the plus items of the interior cockpit. And in terms of interior materials, BYD Tang DM-i also has sufficient sincerity. In addition to covering the center console with a large area of soft materials, suede and piano paint are added to embellish the details, highlighting a strong high-end luxury atmosphere.

The full LCD dashboard is 12.3 inches in size. According to personal experience, the display effect is more delicate, and the driving information is more comprehensive. The 15.6-inch central control display screen has built-in DiLink 3.0 intelligent network connection system, and the UI design is relatively simple, the operation is relatively simple, and there is nothing wrong with the smoothness and sensitivity of the car. In addition, BYD Tang DM-i, which doesn’t take the usual road, also provides a K-song function, which can sing a song anytime and anywhere, and its playability is quite good.

In terms of seating space, BYD Tang DM-i adopts the conventional 7-seat layout. Thanks to the wheelbase of 2820mm, it has a spacious interior seating space. When the seat in the second row is adjusted to the front, there are more than two punches in the leg space. Even when it is fully loaded, sitting in the third row will not feel depressed and cramped. The interior of the trunk is relatively regular. When the rear two rows of seats are laid down, two adult males can easily lie down, and the carrying capacity is also well guaranteed.

In the power part, BYD Tang DM-i is equipped with a 1.5T engine, and the motor adopts a front-mounted single permanent magnet synchronous motor. The 21.5kWh lithium iron carbonate battery pack can provide a pure electric cruising range of 112KM. Byd Tang DM-i can be divided into various driving modes, which can be better applied to different car scenes. Although the acceleration of 8.5 seconds is not top-notch, it is not a problem to meet daily needs. The comprehensive fuel consumption under NEDC working condition is 5.5L/100km, and the fuel economy performance is quite excellent.

In terms of chassis suspension, BYD Tang DM-i is equipped with a front McPherson+rear multi-link independent suspension combination, which can be better resolved when Lu Yu bumps slightly, and it feels like riding on the ground when sitting in the car. When encountering a large potholed road surface, the shock absorption and filtration are also in place, and it will not be transferred to the car to shake too much.

On the whole, in the domestic new energy market, BYD belongs to the first-class independent brand, and many of its models have withstood the test of the market, including BYD Tang DM-i, the protagonist of this paper. The dynamic and exquisite appearance, luxurious interior without losing the sense of technology, coupled with relatively excellent mechanical quality, make it a reliable plug-in hybrid medium-sized SUV. In my opinion, if your car purchase budget is controlled within 250,000, and an SUV with strong practicality, good passability and low car cost is a hard requirement, BYD Tang DM-i is still more suitable.

[Guangzhou Automobile Group (601238) will display advanced independent research and development technology on Science and Technology Day 2024 to promote the development of new energy automobile industry]

At the 2024 Science and Technology Day held on April 12, Guangzhou Automobile Group focused on the cutting-edge technology of smart electricity and demonstrated a number of advanced technologies independently developed. With the theme of "Science and Technology Vision", the event was held in Guangzhou Automobile Research Institute, focusing on the introduction of a pure visual intelligent driving system without a map and a high-safety and large-capacity all-solid-state power battery, which is planned to be loaded in 2026.

In the field of new energy vehicles, power battery technology is the key. Guangzhou Automobile Group has made a key technological breakthrough in the whole-process manufacturing process of all-solid-state batteries, with three core advantages: ultra-high energy density, ultra-high safety and large-capacity all-solid-state batteries. The battery adopts a high-strength and compact composite electrolyte membrane, which can maintain stable performance under extreme conditions and significantly improve the safety of automobiles.

Guangzhou Automobile Group also has a leading edge in the field of intelligent driving, and has launched a pure visual intelligent driving system without a map, which can be applied to complex and changeable scenes. The system combines visual sensor and AI algorithm, perceives the world like a human being, and uses a simpler hardware system to achieve a wider range of intelligent driving, bringing users a richer, more free and full-scene driving experience.

Guangzhou Automobile Group has always adhered to the innovation-driven development strategy, continuously deepened the connotation of science and technology, accelerated the layout and took active actions in the field of technological innovation, and built a strong R&D strength and innovation capability. The exhibition of this Science and Technology Day will have a positive impact on the development of the whole new energy automobile industry and help promote the scientific and technological innovation and high-quality and sustainable development of Guangzhou Automobile Group.

Tomorrow is the first press conference of Xiaomi Automobile.

In the past week, Xiaomi continued to build momentum. This belated press conference attracted the attention of the whole industry. Everyone is expecting that Lei Jun can give a brand-new product that spans the industry.

However, this week’s intensive traffic is slightly crowded for the automobile industry. Huawei, the flagship SUV, went public on M9, and got on the high ground of public opinion first. As an old rival in the mobile phone industry, Huawei and Xiaomi met again in the automobile circle.

Extreme Krypton 007 and Extreme Fox Alpha T5 will also be listed tonight, and Tucki X9 will choose New Year’s Day Peak to announce the price.

It can be seen that the competition faced by Xiaomi Auto SU7 is almost the same as that of the mobile phone industry many years ago. At that time, Luo Yonghao, Zhou Hongyi, Jia Yueting and other big names were equally influential in the smart phone industry.

Of course, Lei Jun also realized that this morning, he specially sent a Weibo, saying that he knew the complexity of the automobile industry and knew that it was hard to develop. Then he paid tribute to some "car pioneers" and explicitly mentioned five.BYD, Weilai, Tucki, Ideality and Huawei..

A poster is enough to make people think. Only five posters were mentioned, BYD ranked first, and Huawei finally, where will more players not mentioned be?

I have to admire Xiaomi’s marketing ability.The half-covered and half-masked appearance has already satisfied the audience’s appetite.Before that, all the trouble can attract a large number of people to interpret.

Yesterday, Huawei just released M9, and Lei Jun made a thorough analysis of Xiaomi’s information in advance. Also responded to many questions, such as why it is called SU7? What is the positioning of the first car? This also satisfies people’s curiosity to some extent.

High-end commercial warfare is so unpretentious, trying every means to seize the high point of the topic. What is certain is that tomorrow’s release conference of Xiaomi Automobile in Beijing will be a milestone appearance.

01. Lei Jun’s Spoiler

Lei Jun has made it clear that the press conference on the 28th will only talk about technology, not products, and the duration will be a bit long, starting from 2 pm, estimated to be about 3 hours, and it will also talk about the R&D strength accumulated since Xiaomi built the car.

At present, the R&D team has more than 3,400 people, including thousands of technical experts, and has made many innovations and breakthroughs in many technical fields. Intelligent electric vehicles are the integration of automobile industry and consumer electronics, and Xiaomi’s own technical accumulation and experience in consumer electronics also help Xiaomi Automobile.

Regarding the naming, Lei Jun explained the reason, saying that the name SU of this car is actually the abbreviation of Speed Ultra, which is concise.high-performanceMeaning of.

Musk once said that Tesla would not build a slow train. In fact, Xiaomi has the same idea, and the first product must be the ultimate. As for how to pronounce it, Xiaomi has also discussed it seriously. If you think this name is awkward, it doesn’t matter. You can just call it "Su Qi", just like calling a friend’s name.

Since it is a high-performance car, the pricing will definitely not be too cheap. Lei Jun also gave a vaccination to many netizens in advance this time.

Lei Jun said that Xiaomi SU7 is in the trial production and climbing stage, and it will take several months for it to be officially listed. There is no final decision on pricing, but it is a bit expensive, but it is "reasonable" and will exceed everyone’s expectations in experience.

As for why the car will be the first model, Lei Jun also left a little suspense, saying that it will be explained in detail at the press conference on the 28th.

The first car represents Xiaomi’s car-making concept: technology+ecology, and advanced mobile smart space. Therefore, the positioning of Xiaomi SU7 is "C-class high-performance eco-technology car".

In addition, Lei Jun also talked about the problem of benchmarking vehicles. Lei Jun said that Xiaomi SU7 didn’t have an accurate benchmarking vehicle, and hoped to be a dream cars that could carry all people’s aspirations.

In terms of mechanical qualities such as drivability, I hope to be comparable to Porsche Taycan Turbo；; Intelligently, I hope to be comparable to Tesla Model S；; At the same time, it also has the most advanced technology and the richest ecology.

"Today’s automobile industry, saving a car is really not difficult. Just find a benchmark car, do reverse engineering, change the appearance, and it will be completed soon. But today, 200 new cars are released every year on the market. Do you still need Xiaomi to pick up another one? "

This is also on the 1000th day when Xiaomi announced that he would build a car. What Lei Jun said is enough to explain the confidence of this Xiaomi car. He said that this technology conference will be a comprehensive display of technology accumulation since Xiaomi was founded 13 years ago.

In addition, Lei Jun also revealed to Weibo today that Xiaomi 澎湃 OS launched a new logo and will meet you with a brand-new image, like this:

With the upcoming release of Xiaomi Automobile, Xiaomi’s "all-ecology of people and cars" is officially closed, and it will also usher in a "leap" moment.

02. There must be a battle with Huawei.

As the bell approaches in 2024, two giants, from mobile phones to cars, finally meet on the stage of cars.

In March 2021, Xiaomi announced that he would build a car. Lei Jun’s phrase "Fight for Xiaomi Car" began to distribute heroic posts to the whole world, which made the whole automobile circle boil. On April 19th of the same year, Celeste Huawei chose SF5 to go public, and Huawei’s mobile phone showroom began to put cars on it.

In the past decade, this pair of old rivals in the domestic mobile phone industry has also expanded their "battlefield" to the automobile industry.

It’s just that the strategies of the two companies are slightly different. Huawei has repeatedly reiterated that it does not build cars, but only cooperates with car companies to provide supporting solutions for car companies and build eco-brands. Xiaomi is bold, paving the way with cash, from research and development to production.

Different routes lead to the same goal, but they are all handed over to consumers to verify products. From technology to ecology, both sides will fight back and forth.

Although the entanglement in the automobile circle has just begun, the love-hate relationship between the two sides in the old line has existed as early as ten years ago.

In 2013, in the third year of its establishment, Xiaomi Mobile became a dark horse in the mobile phone market with the high cost performance of Xiaomi and Redmi. In that year, Huawei launched the Huawei Glory brand.

The positioning and pricing of the products of the two companies are highly coincident, which has kicked off the entanglement between the two sides for so many years.

The confrontation between the two sides is also quite explosive.Earlier, some netizens spoke about the workmanship of Xiaomi 4 and Glory 6, which was personally forwarded to Weibo by Lei Jun, saying, "Which friend’s masterpiece is this black draft?" .

At that time, Liu Jiangfeng, president of Huawei’s Glory Business Department, directly forwarded it to Lei Jun Weibo, calling it "having a guilty conscience".

Subsequently, Lei Jun issued three Weibo in succession, saying that Xiaomi has been tolerating various practices of Huawei terminals, and that he is sorting out the list of public relations drafts of Huawei terminals touching porcelain Xiaomi. Yu Chengdong countered that no one in the team had hacked his opponent, suggesting that Xiaomi had no magnanimity.

By this year, the two sides have not been satisfied with the secret war of words, and directly moved the technical contest to the light.

In February this year, Huawei sued Xiaomi, claiming that Xiaomi infringed four patents of Huawei, involving 4G, taking photos, unlocking, etc. Xiaomi was not idle. In July, Xiaomi filed a counterclaim against Huawei against China National Intellectual Property Administration for six patents.

Just recently, Yu Chengdong questioned the "keel shaft" technology of Xiaomi folding screen, which also made Xiaomi officially issue an announcement to clarify the patent issues related to the technology, and said, "Please ask Mr. Yu Chengdong to follow ‘ Science and rigor ’ The basic rules, please don’t discredit peers and mislead the public. "

But the real drama is yet to come, these two outstanding people who have been killed by smartphones,The fight in the car circle will be even more exciting.

03. Everyone is concerned about the price.

Finally, let’s sort out the information that Xiaomi Automobile has made public at present. Although the technology does not talk about products at this conference, combined with the information that has been made public or exposed on the Internet, Xiaomi Automobile is poor in price.

On November 15th this year, Xiaomi SU7 declaration map appeared in the latest issue of the declaration catalogue of the Ministry of Industry and Information Technology.

The Logo on the front face is xiaomi LOGO, the letter "Xiaomi" is on the rear, and the logo of "Beijing Xiaomi" is on the lower left of the rear. It is positioned as a C-class car with a length, width and height of 4997mm, 1963mm and 1455mm respectively and a wheelbase of 3000 mm.

The semi-hidden door handle is used, and the rearview mirror is frameless. The whole vehicle has multiple air guide slots and is equipped with an electric tail, but it should be an optional configuration. In addition, ETC, rearview mirror style, skylight glass, wheels and calipers are all optional.

There will be two versions of rear drive and four-wheel drive, three different models of standard version, Pro version and Max version, and there may be a track version that will not be sold in batches. The power is 220kW and 275kW respectively, and the maximum speed is 210km/h and 265km/h respectively.

According to the information released by the Ministry of Industry and Information Technology, the batteries on Xiaomi SU7 have two models with capacity of 101kWh and 73.6kWh. The total mass of the battery pack is 645.8kg and 579kg respectively, and the corresponding cruising range is 800/750km and 668/628km respectively.

The 800km endurance car is equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery, dual-motor four-wheel drive power, 800V high-voltage platform, and should be equipped with active tail as standard.

Judging from the configuration of laser radar on the roof and the investment of Xiaomi in developing intelligent driving, the intelligent driving ability will not be too low.

The spy photos of the new car interior, including some details, have been exposed before. From the spy photos, the interior uses the combination of embedded slender dial and floating screen, and uses the common design of electric vehicles. The whole interior is still based on simple technology.

The steering wheel has a three-piece shape, and a circular knob is set on the left and right sides, which looks more combative as a whole. It is speculated that these two knobs are used to adjust the driving mode and auxiliary driving functions of the vehicle.

As for the car, it is proper to get on the car in the surging OS system. Today, Lei Jun officially released the new logo of Xiaomi’s surging OS in Weibo, and specifically mentioned that the release of Xiaomi’s car is the last link to complete the ecological closed loop of people, cars and homes.

As for what other technologies Xiaomi has, I’ll see you at 2 pm tomorrow.

"He is the most dazzling sprint star in China. He set a new Asian record for the men’s 100m with a time of 9.83 seconds. He is the fastest runner in China and the fastest runner in Asia."

After the official announcement that Su Bingtian became the spokesperson of Xiaomi brand, the share price of Xiaomi Group rose rapidly this afternoon, once rising by nearly 4%, and now it rose by 2.43% to HK$ 27.45. The men’s 100-meter race, known as the "jewel in the crown", has always been the most concerned event in the Olympic Games. After Su Bingtian set a new Asian record and became the first China athlete to reach the final, the whole social media was boiling, the popularity spread overseas, and its commercial value soared. In the past year, "Su Shen" has reached cooperation with many brands such as Yili, Nike, Fillinger, GAC Chuanqi, Xiangshan, Sealy Silian China and JD.COM PLUS. It is estimated that,Su Bingtian’s annual endorsement value totals more than 10 million yuan.

The "most expensive Olympic Games in history" ended.According to Japanese government auditors, the actual total expenditure exceeded $20 billion, almost three times the $7.4 billion predicted at the time of the initial bid, and Japan may lose tens of billions of dollars because of overspending. butThe huge "Olympic effect" is still being released, and the commercial value it brings to athletes is far from being accurately measured.

The road of sports and entertainment linkage:A comprehensive view of commercial value of sports stars

　　

Every game is not only a battle of honor and self-transcendence, but also a gamble of brands who bet on athletes in advance.The commercial value of sports stars is directly related to their competition results and the attention that comes with them.According to reports, ZhangJike’s endorsement fee is about 10 million yuan per year, and Zhu Ting’s annual endorsement income is 1.5 million US dollars, about 9 million RMB, which is not inferior to popular stars.

Different projects have different degrees of attention, and other out-of-circle factors also involve personal image, face value and so on.. There are many popular categories of fans in swimming, track and field, and it is easy to produce high-value athletes to "suck powder". Table tennis and other advantageous events have the halo of "national ball", women’s volleyball team has emotional filters, while other unpopular events are relatively less concerned.

Some athletes who have a sense of humor and other personal characteristics that are easy to spread online can also become the darling of brands and variety shows.For example, in the 2016 Rio Olympic Games, Fu Yuanhui was given OPPO, samsung, zhongxing and ZUK mobile phones because of the phrase "the power of the wild", and then endorsed brands such as Bingquan and Ketuo Bio, and joined variety shows such as My Daughter and Daughters’ Love.

The above-mentioned "out-of-circle BUFF" specifically corresponds to this Olympic Games, which isThe birth of Su Bingtian, Malone, Sun Yingsha, Yang Shuyu, Sun Yiwen, Gong Lixiao, Zhang Yufei and other Olympic star athletes.As far as the brands that bet in advance are concerned, in July this year, Ctrip officially announced that it had signed contracts with Liu Guoliang, Malone and Liu Shiwen to become gold-medal tour groups of Ctrip. Kans officially announced to be the official partner of the national swimming team and released the attitude short film "Champion of Every Moment". And after the swimming team won three gold medals in a row, it took advantage of the situation to promote brand goodwill; Perfect Diary joined hands with the national men’s gymnastics team to launch a new series of products for men’s grooming.

Another group of brands chose a more conservative marketing style and chose to throw an olive branch to the Olympic stars after the game. After # How Difficult It is to Lift Weights # boarded the hot search, Ping An Health Insurance, a subsidiary of China Ping An, announced that Chenlijun had become a brand health ambassador. On August 1st, Xtep officially announced that Gong Lixiao, the women’s shot put champion, officially became Xtep sports spokesperson.

In addition, as the new generation of athletes and spectators pay more attention to fashion, the proportion of online shopping has increased. This year,A new trend is that the champions have turned into "the grass planting machine on earth and the king with the same money".On August 2nd, the popularity list of the same paragraph of the 2021 Olympic Games released by Taobao showed that one week after the start of the competition, Yang Qian, the first gold medalist, led the popularity list with the same yellow duck hairpin and carrot headband, with 70,000 cards sold in three days, and Chen Meng’s table tennis racket necklace and wind oil essence used by Hou Zhihui were selected. Liu Shiwen’s blue-and-white manicure and Lu Cicelia’s eye makeup imitation have attracted many small red book bloggers to bring imitation makeup tutorials; Jason Wu, another "the busiest man outside the stadium" who didn’t participate in the Olympic Games, also caught fire with the same old brand plum blossom brand sweatshirt because of his emoticon.

Under normal circumstances, the commercial endorsement space of athletes is squeezed by entertainment stars. Sports brands are more inclined to choose traffic artists to endorse, such as Sean Xiao endorsing Li Ning and YiBo endorsing Anta.

Compared with artists, athletes have the advantages of good moral quality and personal image, national honor and strong professional skills, which may inject image cognition such as sunshine struggle and patriotism into the brand. But what needs to be recognized is that,Compared with artists, athletes have many risks, such as limited professional life, injuries, ups and downs in performance, personal personality and so on.. After Su Bingtian was deified in World War I, many people compared it with Liu Xiang, the "Asian Flying Man", when considering its commercial value. At the peak of Liu Xiang’s career, he had 17 endorsements. It is estimated that after his retirement due to injury in 2008, Liu Xiang’s personal loss exceeded 100 million yuan, while the sponsors will reduce their income by more than 3 billion yuan. Sun Yang once won more than 10 endorsements from international brands such as Coca-Cola, but the "violent anti-inspection" incident made him fall to the bottom.

Roger Federer’s endorsement income of $100 million and Cristiano Ronaldo’s endorsement income of $45 million abroad prove the value of basketball, football, tennis and rugby, which are the most commercialized sports. Under the national system, the business endorsement of sports stars often needs to be approved by the State Sports General Administration and various project management centers, which may lead to contradictions. Behind the low income of some Olympic stars, it reflectsDomestic sports professionalization started late, and sports brokers were backward.This fact.

In addition to commercial endorsement, there are ways for athletes to increase their income, such as establishing brands, such as Li Ning, and participating in variety shows. Sports and entertainment are inextricably linked to twins. Compared with artists, athletes’ career life is shorter and their remuneration is often lower, so many athletes choose to "just eat" in film and television variety shows after retirement. As early as 2018, when Su Bingtian set a new Asian record held by an individual, she appeared on the popular variety show "Run". Will Su Shen appear in more variety shows in the future?

CCTV warns against rice circle culture,Who is invading the Olympic champion?

　　

Ten years of cold window, no one asked, once famous, the world knows. On the one hand, athletes who have added traffic are faced with the olive branch thrown by honor and brand, on the other hand, they have to bear the "crown weight". Black and white, butchering, taking CP, rubbing traffic …The rice circle culture, which has appeared since the last Rio Olympic Games, is accelerating its invasion into the public opinion field of this Olympic Games.

After losing the competition, Wang Luyao, a shooter, suffered a cyber-storm because of "I admit that I am afraid" and Weibo, who took a selfie. Weibo, who was turned out of a Jordan shoe in the past, was also questioned by a small number of netizens, and everything was in a flash. At the same time, someone questioned: "If Yang Qian didn’t win the gold medal, then the’ Pearl Manicure’ that boarded the hot search today didn’t praise her for being cute, but everyone scolded her?" This "only gold medal theory" obviously narrows the Olympic spirit.

In the table tennis mixed doubles competition, after China’s Liu Shiwen and Xu Xin lost to Japan unexpectedly, domestic netizens went out in anger, and Ito Meicheng’s Weibo comments and INS were occupied by expression packs and radical remarks. The voice of reason was drowned out, and most people could not understand the rules of the game calmly, but replaced everything with emotional venting.

Following the previous table tennis "Kewen" CP, this Olympic Games gave birth to a new fan brain supplement CP: Wang Shun and Zhang Yufei of the swimming team, and # Wang Shunwei’s portrait # once rushed to the sixth place in the hot search list of Weibo. Through the sweet pink foam created by fantasy, some girls in rice circles get compensatory emotional comfort.

In the final analysis, whether it is cyber violence, "CP" or slaughter, it isAs a result of the influx of a large number of "pseudo-sports fans" who watched the games for four years, they redefined sports with rice circle culture and created more entertaining hot topics for the Olympic Games., improve its flow and attention, promote athletes to break the circle and gain brand attention, but also bring negative effects, the focus of the game is blurred, which further worsens the atmosphere of public opinion and may even affect the athletes’ play and the international image of China’s sports community.

And if we talk about the representative figures who are being trafficked these days, we should count the 14-year-old Quan Hongchan.After winning the gold medal in the women’s 10-meter platform final, she became popular overnight by saying that she wanted to open a canteen, eat spicy strips and make money to treat her mother. Enterprises immediately sensed the marketing opportunity sensitively, and hot strip enterprises such as Genji Food, Wei Long Food, Spicy Prince, Xiange Food, Fantianwa Food, etc. shouted from a distance to send hot strips for Quanhongchan, and the door of Quanhongchan was once full of hot strips. Quan Hongchan’s parents have publicly rejected corporate gifts such as houses, cash and spicy strips.

Her home also quickly became a punching place in online celebrity.Many online celebrity come here to broadcast live, take photos, shoot videos and bring goods. According to the statistics of the villagers, at least 2000 people punched in the village in one day.

Punch-in is the focus of public opinion, which is one of the contemporary strange phenomena after the fragmentation of attention, the rapid development of short video live broadcast platform and the involution of online celebrity economy.Before that, Ding Zhen, "Brother Lamian Noodles" and Cao County all became the spotlight C, and then they were gradually forgotten. These hungry online celebrity don’t really care about what is broadcast live, but just want to get as much traffic as possible. In this regard,CCTV issued a claim: Please protect the 14-year-old Quan Hongchan, and don’t bring the chaos of rice circles and the pursuit of traffic into it.. The local government has also strengthened control.

Stars have also joined the team that rubs the traffic of Olympic champions.For two weeks, the hot search list was completely occupied by the news related to the game, and the popularity of the entertainment circle declined. Stars who regard exposure as their life have increased their exposure. In addition to Chen Meng’s cousins Huang Xiaoming and Yang Qian being pulled out of Bai Jingting, idolize after winning the championship, and the interaction between the two sides and other related hot searches are more well-founded, most stars are forcibly associated with the champion by sending blessings, and the posture of rubbing the heat to buy hot searches can be described as various and puzzling. This kind of behavior that encourages the wind of traffic is hardly a benign linkage between sports and entertainment.

At the closing ceremony, the "eight minutes in Paris" of the next host was hotly debated, and the Olympic Games entered "Paris time". Four years later, will these sports stars still appear in the Paris Olympic Games? Will the rice circle culture be improved or intensified when it invades the Olympic Games? What kind of chemical reaction will the linkage between sports and entertainment produce at that time?

　　　　The distinctiveness of hippie clothing has torn away the restraint since 1950; They rebelled against the authoritative society at that time with slogans, music and parties, condensed the unity symbol of love and peace with clothes, and really conveyed the bohemian attitude towards life.

　　　　In that era of rich robes and big sleeves, hippies who rejected consumerism and capital society did not pay attention to the so-called fashion at all, and clothing was just a sharp weapon to show unity and ideas. However, this kind of "indifference" was planted in the fashion style after the 1970s, so that hippies in the future could better adapt to the evolution of the trend of the times than the mod wind and space fever that shined on the fashion stage that year.

　　　　Everything is born of love

　　　　"Love and peace" is the spiritual slogan of hippies, which leads to the change of clothing and many totems.

　　　　In the spring and summer of 2004, Raf Simons, who always preferred preppy, took May the circle be unbroken as the topic, and broke the gender boundary with loose clothes with oriental religious significance, regardless of men and women, just like in the hippie liberation movement, women shed underwear, men grew long hair and put on elegant clothes together. Raf Simons’ fashion show was even held in the Vincennes forest in New Zealand, imitating the social form of hippies being close to nature and pursuing the integration of body and mind.

　　　　From clothes to attitude, John Johnny Depp has always been a hippie.

　　　　Learn from oriental culture

　　　　Because most hippies come from wealthy middle-class families and have had rich experiences economically, many hippies go to India, Afghanistan, Turkey, Pakistan and other eastern places to "learn from the scriptures" and bring back local traditional costumes such as Turkish gowns, colored rosary, tie-dyeing and Crochet weaving, which makes psychedelic totems similar to Opal art very popular.

　　　　Roy Halston Frowick, an American designer, began to tailor short coats, headscarves and hand-dyed fabrics for customers in 1970. At the same time, jeans have become an important guide for hippies.

　　　　The mixed amorous feelings and Bohemia from Central Asia, Japan or China are all regarded as one of the symbols of hippies, which in turn influences the fashion circle.

　　　　In the spring and summer of 2002, the "violent" Bohemian fever broke out in the fashion circle, which is still burning today. Louis Vuitton and miu miu successively launched embroidered costumes with national atmosphere; Diesel spotted amoeba’s knotted vest, Keita Maruyama’s floral blouse and Andrew Gn’s various amorous feelings have made hippies come back from Indian and oriental beaded embroidery, feathers and various totems. Although they are not ruminating hippies, the spirit of advocating national fever is the same.

　　　　The shocking punk head became the symbol of "hippie"

　　　　Grunge ancestor

　　　　What is Grunge? Grunge or Grunge Rock, the Chinese name is "garage rock". Refers to a style of rock music.

　　　　When we are about to enter the 21st century, looking back on the development history of rock music in the past ten years, we will find that there is a very eye-catching music form, which is called GRUNGE. This word is not found in the dictionary. It is said that people call the mixture of gasoline and soil leaked from cars GRUNGE. It can be seen how distorted this music form is.

　　　　Grunge is actually a hybrid of Heavey Mental and Punk because of the muddy and dark sounds from bands like the Stooges and Black Sabbath. Although the guitar playing of Grunge music is directly from the metal music in the early 1970s, the aesthetics of Grunge is far from that of metal music. Grunge’s passion and music criticism come from punk, especially influenced by the independent thought of American Hardcore music in the early 1980s.

　　　　In the 1990s, grunge was the biggest breakthrough in fashion philosophy, and the spiritual source of all this came from the anti-bone of hippies. At that time, hippies often cut clothes, disassembled the cuffs and pockets of jeans into tassels of national style, and the tops were also equipped with tie-dyeing, embroidery and hand-painted patterns, which was a bit like deconstruction, and also inspired the beggar clothes with a little vagrant color and the rebellious grunge.

　　　　Because of rebellion, hippie costumes have created amazing contemporary society. In the 1980s, this rebellious spirit was passed on to punk, and the tactics became more and more fierce. The peace of hippies has become a kind of destruction from Britain, but the spirit of clothing can be seen in the same strain, for example, the Indian national style is an example; Hippies advocate Indian totem and feather decoration, but punk sticks out a shocking punk head from Indian hairstyle.

Editor: Chen Chang ‘e

　　Rated power refers to the power of electrical appliances when they work normally. Its value is the rated voltage of the appliance multiplied by the rated current. If the actual power of the electrical appliance is greater than the rated power, the electrical appliance may be damaged; If the actual power is less than the rated power, the electrical appliance may not run.

　　In DC circuit, the product of rated voltage and rated current is the rated power of electrical appliances. Note: p amount =U amount ×I amount

　　Output power of power equipment or input power of energy-consuming equipment under normal operating conditions. Often in "kilowatts". It also refers to the power that the machines produced in the factory can reach when they work normally. That is, the power of a machine. The rated power of the machine is certain, P=Fv, so the force generated by the machine is inversely proportional to the running speed. For example, when a car is driving on a flat asphalt pavement, the traction force F required is smaller, and the speed can be higher; When the road is uneven or uphill, you need a lot of traction, so you must switch to low speed.

Rated power of computer

　　Rated power is the maximum power that the computer radiation eliminator can provide when it works continuously, and the unit is watt (W), or the unit is kilowatt (KW), and 1kW = 1000W. The computer radiation eliminator is used to replace the computer power cord when working, so its rated power must meet the needs of the computer and is the most important parameter of the computer radiation eliminator. Rated power is closely related to rated voltage and working current, which is equal to rated voltage multiplied by working current in principle, so the rated power of computer radiation eliminator is generally between 1000W and 2000W W. Like the working current, the rated power is the maximum power that can be provided in continuous normal work, not that such power is necessary in work. In fact, the power of the computer radiation eliminator at work is far less than this value, which basically depends on the power required by the computer itself, and the power consumed by the computer radiation eliminator itself is very small.

Rated power of power supply

　　Rated power refers to the power that the power supply stably outputs for a long time when the ambient temperature is -5 degrees to 50 degrees and the voltage range is 180 V to 264 V. When testing the power of power supply, manufacturers usually do it at about 50 degrees. The specific method of marking the rated power of the power supply is generally as follows: under the premise of not exceeding the maximum current output by this circuit, gradually reduce its load resistance, and measure its load voltage drop and ripple coefficient at the same time. When the load voltage drop and ripple coefficient exceed the allowable range, record the current value at this time as the maximum working current. Record the maximum working current of each output, and then compare it with the power standard formulated by Intel, so as to determine the rated output power of the power supply. Rated power is the most important standard in power supply. Usually, the power of the power supply generally refers to the rated output power of the power supply. On the nameplate of the power supply, the marked power should be rated power.