On March 23rd, Geely announced the establishment of a new company "Extreme Krypton", focusing on the forward-looking technology research and development in the field of intelligent pure electricity. At first glance, I thought Polar Star and Link had knocked out CP.

According to reports, the company is Geely’s new intelligent pure electric vehicle enterprise, Li Shufu is the chairman of the company, and An Conghui is the CEO of the company.

Earlier, foreign media reported that Geely was planning to launch a new high-end electric vehicle brand Zeekr, which was against Tesla.

Extreme krypton? Geek? Immediately? One of the profound meanings contained in the new brand name may be that Gui Shengyue, the chief executive officer and executive director of Geely Automobile Holdings Co., Ltd., said at the Geely Automobile Performance Meeting that "it’s extremely embarrassing that it’s spot, not futures".

He explained: "We don’t tell a PPT cake about the future products like others, but we have ready-made products as soon as they are launched. It is a natural result to set up extreme krypton."

Naturally or trial and error adjustment

At present, Geely already owns Geometry, Polar Star, Maple Leaf, Polar Krypton, and smart, which is a joint venture. If you add the long-distance car and London electric car under Geely New Energy Commercial Vehicle Group, there are already seven new energy brands under Geely Holding.

It is inevitable that there will be a comparison in the composition of the same topic.

Among them, the most controversial is the "polar star", which also takes the high-end route, is also a new energy source, and also advertises intelligence and has a very similar name.

In 2017, Volvo and Geely established the brand "Polar Star" for the luxury electric vehicle market, trying to benchmark Tesla.

However, the identity of the rich second generation failed to make the polar star out of the circle successfully. On the contrary, it got up early and caught a late episode. From the establishment to the delivery, and then to the opening of the first store in October 2019, the long timeline made it take a low-key route and gradually disappeared in the vigorous ppt of the new car.

In February of this year, Polar Star Media Center released, and Polestar 1 officially opened the scheduled channel in 2021. Subsequently, less than ten days after the global booking, Polestar1 was reported to be discontinued at the end of the year. According to the official, Polestar1, as the first model of Polar Star brand, has always existed as a limited number of 500 vehicles per year, and the price is as high as 1.45 million yuan.

Judging from the available data, in November 2019, Polar Star said that the number of pre-orders received by Polestar 1 worldwide has exceeded the production capacity of Polar Star in the first year, but no specific figures have been announced; In 2020, domestic motor vehicle insurance data showed that Polestar 1 had only 24 vehicles.

Last August, Polar Star officially said that it would sell Polestar 2 in China, Europe and the United States at a price of 338,000 yuan. The company’s goal is to sell more than 50,000 units in two to three years. I am afraid whether it can be achieved or not will be a question mark.

If we stretch the lens to observe Geely’s layout and goals in the new energy level, we can find that the word "yaw" can completely summarize the results of previous actions.

In 2015, Geely proposed the "Blue Geely Action" plan: by 2020, Geely’s new energy vehicle sales will account for over 90% of the total sales. Among them, the sales of pure electric vehicles accounted for 35%, and the plug-in hybrid and oil-electric hybrid accounted for 65%.

The time nodes set in that year have all passed, but the results are not optimistic.

According to Geely’s 2020 performance report, the total sales volume of new energy and electrified vehicles (including EV, HEV, MHEV and PHEV) of Geely Automobile was 68,000, down nearly 40% compared with 2019.

In response to this result, Li Shufu admitted that the "Blue Geely Plan" was "not completed as scheduled". "But it is not surprising that this is not a mistake in strategic direction or a failure in strategic implementation, but that the historical opportunity is not mature and the external strategic conditions are not formed."

At the same time, he also announced that Geely has formed "two blue Geely action plans":

Blue Geely Action Plan 1: Intelligent energy-saving and new energy-saving vehicles, which are embodied in hybrid vehicles, plug-in hybrid vehicles, extended-range plug-in hybrid vehicles and small-displacement energy-saving vehicles.

Blue Geely Action Plan II: Intelligent pure electric vehicles, set up a brand-new pure electric vehicle company, and actively participate in the competition in the intelligent pure electric vehicle market.

Extreme krypton is the latter. Some media said that it was Geely’s "casting a net everywhere" that made it extremely awkward, but from another perspective, the appearance of extremely awkward is more like keeping up with the trend and correcting the previous route.

When will you not play at this time?

At the beginning of 2021, new energy has become the topic that is the easiest to win the "greatest common denominator", which makes the capital like it, but also gives the car companies a chicken blood.

According to statistics, as of the end of February this year, there have been 13 investment and financing businesses in the field of new energy vehicles in China, mainly including private placement, introduction of strategic investment and listing financing, involving BYD, Evergrande, Zero Run, Hechuang and Faraday Future.

Turning into a new energy high-end player has become the first choice for traditional car companies.

In May last year, SAIC passenger car released a brand-new high-end pure electric exclusive brand R car, and officially entered the field of high-end new energy vehicles; In July, Dongfeng Company released its brand-new high-end electric brand, named "Lantu" in Chinese; In January this year, Zhiji Automobile, jointly built by SAIC, Alibaba and Pudong New Area, officially released the brand of high-end intelligent pure electric vehicles; In February, it was reported that BYD will launch a high-end brand, and the first model dolphin will be officially launched in the second half of the year; In March, the Great Wall high-end electric vehicle brand "Salon Zhixing" was formally established.

Old friends keep rushing forward, how can Geely hold back?

In January this year alone, on the 11th, Geely Holding and Baidu set up a smart electric vehicle company, which became a strategic partner of Baidu Electric Vehicle Company. On the 12th, Geely Holding signed a comprehensive strategic cooperation agreement with Chuanhua Group Co., Ltd.; On the 13th, Geely Holding teamed up with Foxconn to form a joint venture company to provide OEM and customized consulting services for global automobile and travel companies. On the 29th, Geely Holding officially announced its cooperation with Faraday Future (hereinafter referred to as FF).

Frequent actions, what you want, are tacit.

At this performance meeting, when talking about why Geely Automobile and Geely Holding Group (including employee investment platform and user rights platform) jointly invested, Li Donghui, CEO of Geely Holding Group, said bluntly: "Extreme will seek overseas listing in the future, and the current equity design is also to maintain flexibility for introducing strategic investors."

In addition, in Gui Shengyue’s view, the reason why Krypton can compete head-on with the new car-making forces is that it has four advantages: first, the technological leadership of the vast architecture of pure electric platforms; Second, the advantages of Geely’s collectivization can give Krypton the initiative; Third, the advantages of scale, vast architecture as an open platform, can reduce research and development costs and enhance supply chain capabilities; Fourth, An Conghui personally became the CEO, which can mobilize the resources of the entire Geely Automobile Group to cooperate with the development of Krypton automobile.

Some insiders said that Geely’s resource advantage is the best among its own, but whether it can beat the new car makers with four advantages remains to be discussed. The future growth direction of krypton still depends on whether it can get rid of the shadow of "Polar Star 2".

During the Spring Festival of 2020, Li Yunfei, the head of BYD’s public relations brand, sent a message to Yang Feng, asking how a photo of BYD Han’s transshipment after the experiment had gone out.

As the director of BYD Han products and the person in charge of development, Yang Feng is a little helpless. "At that time, I told Yunfei that I still have nearly 500 cars here. Would you like to have a look?"

On March 16th, BYD opened the automobile and parts testing center to the media, especially the vehicle crash laboratory, and also showed several BYD Han after the crash test. Through the window of the collision laboratory, media reporters can also see a large number of BYD Han trial-produced scrap cars stored outside the laboratory.

Byd Han after a side collision

"There were more words last year, because after a year, many cars have been disposed of." Yang Feng told the media. "(BYD) Han in the whole process of research and development, we just trial-produced nearly 500 vehicles for safety testing, durability testing and reliability testing, including various subjective and objective evaluations, which can be said to have gone through a lot of trials."

One will make a million bones dry. Byd Han, on the other hand, is "one car makes a hundred cars dry." In order to develop this benchmark model, BYD has invested heavily. BYD Han not only carries all the latest technologies in the field of BYD smart electric vehicles, but also uses the experience accumulated in the development and verification of new energy vehicles since the car was built.

For example, since 2009, the classic e6 has been used for the crash test of electric vehicles, and BYD Han has made trial-produced cars one by one. Many projects are beyond the domestic collision standards and meet the standards of the United States and Europe.

one

Design safety performance according to L level.

In BYD, engineers define the vehicle performance by grades according to "LACU".

Take Han as an example, its safety performance is defined as "L" level. The so-called "L" means "leading position in the industry". (LACU strategy -L:Leading industry leading position; A:Among’s leading position in the industry; C: competitive in the industry; U: uncompetitive industry is not competitive)

The first is the simulation design. In the process of developing the Han model, BYD engineers use mathematical models to simulate the passive safety of the whole vehicle, system, subsystem and parts in the event of collision. Optimize according to the problems exposed in the experiment, and finally reach the design expectation of "L" level.

In order to meet the defined safety standards, Han adopted a high-safety car body, in which 43 military-grade thermoformed steel materials were used, and BYD Han’s body-in-white thermoformed steel consumption reached 97kg, which not only ranked first in China brand cars, but also nearly twice as much as the second.

Secondly, test verification, especially collision test.

BYD invested heavily to build a vehicle crash laboratory, which can meet the requirements of national standards, American standards, European standards and other laws and regulations and C-NCAP evaluation tests. According to the characteristics of electric vehicles, BYD has designed more experimental methods and means on the basis of relevant standards.

In addition to the common crash tests such as frontal, side and rear-end collision, Han also conducted more stringent and complicated safety tests for the complexity of road traffic and the characteristics of new energy vehicles, such as frontal crash with a top speed of 120km/h and ultra-difficult small offset collision, to ensure the safety of users in extreme traffic accidents.

Byd Han trial-produced car after roof static pressure test

2

Verify durability and reliability according to 1 million kilometers.

In addition to the verification of safety performance, BYD also verified the durability and reliability of Han.

First of all, BYD collected real data covering all parts of the country, such as road condition data, temperature data and humidity data, and simulated experiments in various extreme scenarios, just to restore the real car scene of users.

According to industry standards, the vehicle life of 150,000 kilometers is enough to cover 90% of users’ needs. The design life of most high-end cars in the market is 300,000 kilometers, while the target life of Han models is 600,000 kilometers, which is twice as much as that of most high-end cars of the same class.

In addition to the real vehicle road test, BYD has also adopted a large number of internationally advanced high-tech test equipment for laboratory testing. "24-channel road simulation test" is one of the most rigorous links, which can restore 95% of the road conditions that users may encounter, and the 4-column test bench used by most brands can restore 70% at most. The Han test vehicle will bump on the bench for 45 days and nights, and this test will take three rounds, which is equivalent to Han driving 1 million kilometers on the real vehicle test road, which is more than three times the test volume of most similar vehicles.

Byd Han is doing a 24-lane road simulation test

Of course, there is no shortage of road measurements. Han has also completed the "three highs" test, which not only bears the environmental cabin experimental test of various scenarios with the temperature covering -40℃-80℃, but also uses the team’s self-driving mode to actually test the vehicle performance from Hainan, yakeshi to Turpan and other places, and test the adaptability of charging facilities along the way.

three

Participate in the formulation and promotion of standards.

BYD is not only experienced in building new energy vehicles, but also experienced in testing.

In 2009, BYD e6 completed the first collision of pure electric vehicles in China; In 2011, BYD S6 became the first domestic SUV model in China to obtain the five-star standard. Although it is a fuel vehicle, it has also accumulated experience for new energy vehicles. Later Tang I generation became the first C-NCAP five-star new energy vehicle in China.

S6 opens BYD’s five-star precedent.

Thousands of valuable enterprise standards have been accumulated since the establishment of BYD Safety Testing Center. BYD is also actively involved in promoting the gradual improvement of relevant national safety regulations and standards. It is predicted that in 2022, China’s automobile safety standards will become the most stringent standards in the world.

In addition to safety standards, BYD has also participated in the drafting and formulation of a number of relevant national laws and regulations. For example, BYD participated in EVS-GTR (Global Technical Regulations on Electric Vehicle Safety). EVS-GTR was jointly formulated by China, the United States, the European Union and Japan, and BYD was the leader of TF8 (Commercial Vehicle Working Group) in the formulation of this regulation. At the 174th meeting of the United Nations World Vehicle Coordination Forum (WP29), the final standard was voted by the parties to the 1998 Agreement and passed unanimously. This is the first global technical regulation that China participated in as the main lead country.

Byd Han became the only domestic medium-sized and large C-class car with a monthly sales of over 10,000 yuan.

Since the launch of BYD Han, three benchmarks have been erected, one of which is the safety benchmark, represented by BYD blade battery. Judging from the development and testing process of BYD Han, BYD is not only the owner and leader of Sandian technology, but also honed the development and testing process of new energy vehicles and established its own moat before the industry. Byd Han’s safety is not just a blade battery.

——END——

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Position: video director, post (1 each)

Requirements:

1 self-discipline, reliable;

Strong willingness to learn and excellent learning ability, college degree or above;

3 interested in electric vehicles;

Be good at writing video scripts and be able to shoot or edit videos independently;

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Work content:

Video shooting and production of new energy automobile products

Treatment:

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If you work together for a long time, you can be promoted to partner.

Position: news editor of new energy vehicles (1)

Requirements:

1 self-discipline, reliable;

Strong willingness to learn and excellent learning ability, bachelor degree or above, CET-6 or above;

3 interested in news, interested in electric cars;

4 writing is good;

5 be able to travel.

Work content:

News editing of new energy vehicles.

Treatment:

1 Not less than the salary level and normal holidays of peers;

If you work together for a long time, you can be promoted to partner.

　　　The results of the highly anticipated "2023 China Top Ten Chassis Selection" were announced, and exciting news came that Starway Eta Ursae Majoris won this honor! As the representative of Chery’s high-end brand, Starway Eta Ursae Majoris has won unanimous recognition from industry experts and users for its excellent chassis configuration, the most advanced technological achievements and the advantage that the only whole system can be equipped with CDC electromagnetic suspension system within 200,000.

　　Flying fish extrasensory chassis is one of the core features of Starway Eta Ursae Majoris. It adopts brand-new development, design and adjustment to provide users with excellent driving experience. One of the most striking features is the CDC electromagnetic suspension system, which is unique among the models within 200,000. The application of this technology makes Xingtu Eta Ursae Majoris achieve the ultimate balance in comfort, handling and safety, which is desirable.

　　The combination of the flying fish extrasensory chassis and the vehicle positioning of Star Road Eta Ursae Majoris comfortable driving SUV pays attention to the balance of handling, comfort and safety. The flying fish extrasensory chassis has been newly developed and designed in terms of chassis structure, suspension, braking and materials, and has been adjusted by a professional team, aiming at bringing users a flying experience.

　　On the basis of inheriting the five-star safety gene of M3X Mars Architecture 2.0, Starway Eta Ursae Majoris innovatively adopted a brand-new cage energy-absorbing capsule technology. The proportion of ultra-high strength steel in the whole vehicle reaches 85%, which can withstand the pressure resistance of the 10-ton body. The unique design of "six energy-absorbing boxes and three-layer force transmission paths" is helpful to better absorb and distribute the impact and energy generated by collision, and provide industry-leading bending and torsion resistance.

　　The flying fish extrasensory chassis is equipped with CDC electromagnetic suspension system, which is rare at the same level, providing three modes of comfort, standard and sports. The system collects the dynamic data of road surface, car body and wheels in real time through five car body attitude monitoring sensors, four electromagnetic dampers and one controller, and quickly adjusts the suspension damping, and the response speed reaches millisecond level, which is not inferior to luxury brands. CDC electromagnetic suspension system not only realizes intelligent control of vehicle attitude, but also improves comfort and handling. With the aid of this system, the vehicle’s head-up phenomenon is reduced by 36%, the braking nodding situation is weakened by 30%, and the anti-roll ability and isolation performance are improved by 5% and 40% respectively. The overall suspension comfort performance has been improved by 30%, which truly realizes the luxury quality of "starting without looking up, braking without nodding, turning without tilting, bumping without sprinkling water". In the era of intelligence, the new car also supports remote OTA upgrade, always providing the most advanced comfort and control experience.

　　Not only that, Starway Eta Ursae Majoris also demonstrated the most advanced technological achievements of Chery’s high-end brands in chassis. After being highly praised by experts and professors from the State Key Laboratory of Automobile Body of Hunan University, the advanced technology and excellent quality of the flying fish extrasensory chassis have been fully affirmed. These achievements have also been widely recognized in the market. According to the survey, 67% of users choose the model equipped with flying fish extrasensory chassis when buying a car, which shows its high popularity.

　　In order to meet the market demand and users’ expectations, Starway Eta Ursae Majoris launched a brand-new version of Flying Fish at Chengdu Auto Show, and equipped the flying fish super chassis on the two-wheel drive vehicle for the first time, making it the only vehicle with CDC electromagnetic suspension system in 200,000 years. This move further broadens the choice of consumers and provides more possibilities for consumers who pursue excellent chassis performance.

　　Starway Eta Ursae Majoris’s achievements are not limited to chassis configuration. It is also equipped with the intelligent cockpit of Lion Ecology 2023, which won the gold medal in American IDA design, the brand-new 2.0T+ Aisin 8AT/7DCT surge power and the price close to the people. These characteristics make Xingtu Eta Ursae Majoris a choice that can’t be ignored. With its luxurious sensory value, it will surely win the trust and favor of more consumers.

　　Starway Eta Ursae Majoris’s award of "Top Ten Chassis in China in 2023" is the best proof of its overall strength. Not only does Chery’s high-end brand lead the development of the industry with the most advanced technological achievements, but at the same time, Xingtu Eta Ursae Majoris, as its representative model, brings excellent driving experience to consumers with excellent chassis configuration and unique CDC electromagnetic suspension system.

　　In the future, Starway Eta Ursae Majoris will continue to meet the market demand and win the trust and favor of more consumers with the concept of innovation breakthrough and customer first. Whether it is chassis performance, technological innovation or excellent configuration, Starway Eta Ursae Majoris will be your choice that cannot be ignored. Let’s look forward to creating more glories in the future development of Xingtu Eta Ursae Majoris!

　　[car home new car listed] On April 22, BYD’s medium-sized SUV-Tang EV Glory Edition, Tang DM-p Glory Edition and 2024 Tang DM-p Ares Edition were officially launched, and a total of six models were launched, with a price range of 219,800-269,800 yuan.. At the same time, the official launch of the glory-for-new gift, the glory worry-free gift, the glory VIP gift and the glory Zhilian gift. For the detailed price of new cars and the specific car purchase policy, see the table below/figure:

　　　In terms of appearance, both (|)EV Glory Edition and Tang DM-p Glory Edition continue the Dragon Face design language. The former adopts a closed front grille, while the latter adopts a Long Lin-style design for the front air intake grille. The penetrating silver decorative strip above is the embodiment of the dragon beard, and the headlights on both sides are still very sharp, and the front enclosed design is also more sporty. For the tail, the latest penetrating Chinese knot element LED taillight group is also adopted. In terms of color matching, the new car will provide silver glaze white, glacier blue and silver sand black for selection.

　　In terms of configuration, the new car will provide 10-point seat massage, intelligent fragrance system, HiFi-level customized Dana audio, tactile LED reading light, 6-nanometer 5G smart chip, 50W mobile phone wireless charging, 3D car control, parking unlocking, UWB digital key, W-HUD head-up display, intelligent voice interaction of the whole car, ONE ID account system, baby/nap mode and new romantic mode. In terms of seat layout, the new car will provide 6-seat and 7-seat versions to choose from.

　　In terms of power, BYD Tang EV Glory Edition is equipped with AC permanent magnet synchronous motor, in which the single motor version has a maximum power of 228 HP and a peak torque of 350 Nm; The dual-motor version has a total power of 517 HP and a peak torque of 700 Nm. In terms of battery, it is equipped with 90.3kWh and 108.8kWh battery packs according to different configurations, corresponding to cruising range of 600 km, 730 km and 635 km.

　　Tang DM-i Glory Edition and 2024 Ares Edition are equipped with a hybrid system consisting of Xiaoyun-Plug-in special turbocharged 1.5Ti high-efficiency engine and motor, in which the maximum power of the engine is 102 kW and the peak torque is 231 Nm. In terms of motors, the maximum power of the front motor is 160 kW, and the maximum power of the rear motor is 200 kW. As for the battery, the new car uses the Ferrous lithium phosphate "blade battery" for hybrid. NEDC has a battery life of 215km and a fuel consumption of 6.5L/100km. (Text/car home Zhouyi)

[Global Network Reporter Li Min] Mercedes-Benz E-Class is a medium-sized and large-scale high-end business car owned by Mercedes-Benz, which is between C-Class and S-Class. It has been more than several years since the unveiling of the current Mercedes-Benz E-Class car at the Detroit North American International Auto Show in January 2009. So what is the reputation of overseas car owners after actual driving? Can the gold-lettered signboard of "automobile inventor" be equally deserved in the hearts of E-class car owners?

European version of Mercedes-Benz E-Class car

Through the word-of-mouth inventory of the US market through the World Wide Web, we found that many Americans rated the Mercedes-Benz E-Class model more negatively than positively, and the shortcomings such as many electronic configuration failures, high price and lack of dynamic driving control were disappointing, and even more than one owner felt that this car did not deserve the reputation of Mercedes-Benz made in Germany.

So what is the user experience of Mercedes-Benz E-Class in its European home market? Do European customers recognize Mercedes-Benz E-Class? The reporter from the World Wide Web will take you to find out.

In March 2015, the British car owner "Richard Usher" gave the Mercedes-Benz E220 CDI Blueiffse four-wheel drive car a five-star overall evaluation, with four stars for its driving pleasure and cost of ownership, and five stars for its quality, practicality and configuration. "I bought the latest E220 SE of Mercedes-Benz. In 2014, Mercedes-Benz launched a modified E220 model, offering SE version and AMG version. SE is a conservative and comfortable business car, while AMG is a derivative version of its high performance and sports model," he said. "I am a driver for the company, driving 60,000 miles in 12 months, and my E220 SE is the best model I have ever driven. Needless to say, comfort, in addition, most of the high-tech accessories of this car are standard, without extra money. I tested BMW and Audi before I bought this car. From a company driver’s point of view, Mercedes-Benz can drive them off a street because it has relatively low carbon dioxide emissions and relatively richer standard configuration. Satellite navigation system is especially intelligent, which can connect Apple mobile phone, surf the Internet, watch movies, listen to the radio and navigate. The control screen is large, simple and easy to understand, and very user-friendly. I have driven across Europe three times, and there has never been any problem with navigation, and the real-time traffic function is also very accurate. There is also plenty of storage space. There is a key box in the center console, storage space under the seat, and two cup holders in front and back.It can completely hold a cup of about 1 liter. In addition, the air conditioning control system is great, much quieter than Audi. In terms of fuel consumption, the minimum fuel consumption can reach 75mpg(3.8 liters/100 kilometers). I drive in the most expensive way, and the fuel consumption can also reach 50mpg(5.7 liters/100 kilometers). If the tank can be filled with 70 liters of oil, it needs to be filled every more than 1000 miles. LED smart lights are also bright and great. In short, you will find that E220 is the best choice for buses. "

Keith Dockrell, the owner of Mercedes-Benz E220 CDI BlueEFF four-wheel drive sports edition in Somerset, also praised Mercedes-Benz E-Class. He gave his car a five-star rating on the whatcar website in the UK, and rated its quality, practicality, configuration, cost of ownership and driving pleasure as five stars. "People often compare the Mercedes-Benz E-Class with the BMW 5 Series, but they ignore one thing-no luxury model with less than $50,000 can ride four people and drive comfortably for four hours like the E-Class. But if you want to drive through the B-class road like a crazy mouse, you’d better choose BMW. If what you want is space, comfort, luxury and smooth driving, then Mercedes-Benz E-Class is your dish, "he said." My E-Class has been in operation for three years, and I just placed an order to buy a coupe, which will be my third Mercedes-Benz. I will grow old with Mercedes-Benz and witness each other. The manufacturing quality of Mercedes-Benz is excellent, and 60,000 miles have never heard a creak. E220 CDI is also super fuel-efficient. Once I drove at a constant speed of 70 mph for two hours on the expressway in the early morning, and the fuel consumption was only 70.1mpg, equivalent to 4.0 liters/100 km! Moreover, the standard is very rich, and the Command system completely beats the iDrive system. I will recommend this car to anyone who pursues big space, luxury and comfort, and those who love to drive, still buy a BMW. "

Similarly, the owner "Marcel Darroch-Davies" of Mercedes-Benz E300 Bluetec hybrid SE four-wheel drive in Wiltshire, England, who thinks that BMW is more fun to drive, but pays more attention to Mercedes-Benz comfort and rich standards, gave his car a four-star overall evaluation on the website of British media whatcar, with three stars for its driving pleasure, five stars for its ownership cost and four stars for its quality, practicality and configuration. He said, "My E300 has already driven 10,000 miles. Before buying a car, I hesitated among a lot of business cars for a long time, and all of them were tested (at least for a weekend), and then I finally decided to buy the E-class. Indeed, compared with BMW 520/525, it is more fun to drive, and Jaguar and Audi A6, as well as BMW’s interior are more exquisite. This is not to say that the E300 is difficult to drive, or the interior is terrible, but sometimes the gearbox of the E300 can really make people crazy, but its performance on the A-class highway is enough to satisfy you, and the interior design is practical and durable. But this is not the point. The point is that this car is fast enough, fuel efficient enough, and the standard is rich enough. The hybrid power system is independent from the traditional power system, and you won’t remember that it is a hybrid car for weeks, which is much better than the neon lights and harsh sounds of Lexus hybrid cars. Personally, I feel that it is difficult for the E300 to have an opponent. I like this car. "

"Brendan Reilly" from Essex, England, gave a five-star comprehensive evaluation of Mercedes-Benz E250 CDI BlueEFF four-wheel drive sports edition on whatcar website in England in 2011. The evaluation of its handling sense, quality, practicality and configuration was five stars, and the evaluation of its cost of ownership was four stars. "I have bought Audi TT and A4, Mazda, Ford SMAX and Mercedes E250 before," he said. "I chose the manual sports version, which is still very fuel-efficient. I’ve only driven about 1000 miles since I got my new car, and most of the time I drive in the city. The average fuel consumption is 37mpg, which is equivalent to 7.7 liters/100 kilometers. On the highway, if we drive normally, our fuel consumption can reach 53mpg, which is about 5.4 liters/100 kilometers. The car I bought is equipped with the original children’s seat, and the back seat can be leveled to increase the storage space. I think these two configurations are very worthwhile. There is also the DAB broadcasting system. Although I don’t know why I can only listen to the BBC, I think it’s good. However, the ride of this car is a little bumpy, because it is the sports version, and the suspension is a little hard, but it is not so difficult to make do with it for the sake of appearance. But the process of buying a car was very unpleasant. It was not until I complained to them and was finally received by the regional manager that I got the courtesy I deserved to buy a luxury car. But on the whole, I will recommend buying this car to others, and I will drive this car for a long time. So far,This car hasn’t had any problems except that it can’t be driven in snowy days. "

The comprehensive evaluation of "Adrain Day" in Cheshire, England is four stars for his E350 CDI BlueEFF four-wheel drive sports edition, five stars for its quality, practicality and configuration, three stars for its cost of ownership and four stars for its driving control. "This car is really quiet, comfortable, elegant and relaxing as others say," he said. "70 mph corresponds to almost 1700rpm, and 85 mph corresponds to 2000rpm. Even if you drive to 85 mph, you can’t hear wind noise and road noise. However, I also found that there will be hysteresis in the 7-speed automatic transmission, and sometimes there will be delay before shifting gears. Mercedes-Benz should take action to improve this problem. Otherwise, a good car will be destroyed! The 3.0-liter V6 engine is really great. It is much smoother and quieter than the four-cylinder engine, and the matching degree with the whole vehicle is almost perfect. The linear power output is excellent, and you can accelerate and overtake safely and safely under the strong torque output. But seriously, this car is not the dish of enthusiasts on the B-class road. If you want to have fun on the B-class road, you should buy a golf GTI. Mercedes-Benz E-Class is a large, comfortable and quiet’ cruiser’, which belongs to high-speed long-distance driving or fast A-class trunk road. The seat is big and comfortable. Maintenance is about 25,000 miles, and the cost is more than 350 pounds. The rear tire was replaced almost 22,000 miles. The tire in Deng Lupu is 175 pounds, which is only 20 dollars more expensive than the Ford Taurus.I drove 15,000 miles in nine months, and I couldn’t put it down. Every time I hit the V6 engine, I sit on the heated leather seat and turn on the hi-fi system, so my tired body relaxes ….. Would I recommend it to others? I will! Will I buy another one? Absolutely! "

However, not all car owners praised the Mercedes-Benz E-Class. Next, the unfortunate car owner’s E-Class stayed in the dealer’s repair shop for longer than his own time:

In December 2014, the British car owner "Toney Ashley" gave the overall evaluation of Mercedes-Benz E300 CDI BlueEFF SE four-wheel drive sedan on whatcar website with only one star. The evaluation of its driving sense and ownership cost is three stars, and the evaluation of its quality, practicality and configuration is four stars. "This is definitely the worst model I have ever bought. Since I bought this car last year, it has been in the dealer’s workshop for longer than I have been driving it. Power system failure, battery failure, software failure … You name it, I’ve met them all. In fact, I did encounter these problems, "said the unlucky owner." The dealer didn’t help me either. Last time, the battery of my car’s hybrid system broke down and the electric start failed, but this was the only way to start the car. They didn’t fix it for 60 days! At that time, when I was repairing the car, I asked them to repair other minor problems by the way, but when I handed over the car, their answer turned out to be forgotten! Now the car has been sent for maintenance. I asked them to replace the cabin lights for the fourth time and was told again that they needed to place an order. Last time they said they placed an order, but forgot to change it. "

However, the British "alan peters" commented on his Mercedes-Benz E220 CDI BlueEFF four-wheel drive sports version. In October 2013, he said on the British whatcar website: "As the latest 2013 model, the Mercedes-Benz E220 looks really good. The front face looks like the old BMW 5 Series, and the tail looks like the old E-Class. In addition, whether from the outside or in the cabin, this car is not small in size and space. The advantages are-elegant and beautiful interior, leather seats, classic accessories and a thick and soft steering wheel. The satellite broadcasting system is also great, with an ipod interface. The temperament of this car is very noble. It will make people feel strange to get off in an old T-shirt, and they should be dressed formally. Next, it’s the turn to talk about the short board-the speedometer is difficult to read, because the pointer is too small, located on the outer surface of the dashboard, and in the middle is a bright LCD screen, which can be turned off if you don’t want to use it. This is really annoying. The steering feel of the steering wheel is very incoherent and unclear, which destroys the dynamic control. Shift paddles and sport modes are meaningless to a diesel car. What’s more, I haven’t figured out what the collision warning system is for until now. All I know is that I call the police every time I cross the line on a two-lane road, which is annoying. There is no change storage box, and the change is rummaging around in the box under the armrest in the middle. C-class cars are much more considerate. And the E220 chassis is too low. But overall, this car is still good, and I don’t regret buying it! "He gave this car a comprehensive evaluation of four stars, three stars for its handling sense and cost of ownership, and four stars for its quality, configuration and practicality.

Editor’s note: Chinese people often say "drive a BMW and ride a Mercedes", and it seems that Europeans have almost the same understanding. Whether it is spit or praise, these European car owners generally agree that "if you want to enjoy the shuttle-like driving pleasure, buy a BMW; If you pursue a rich standard and a calm and comfortable driving feeling, it is still reliable. "

Recently, Cyrus released its 2022 annual report, and the financial report shows that in 2022, Cyrus’ revenue increased by 104% year-on-year to 34.105 billion yuan. Among them, the annual revenue of new energy automobile business was 24.934 billion yuan, up 482.8% year-on-year, accounting for 73.1% of the company’s operating income.

The financial report shows that in terms of R&D, the R&D investment in 2020, 2021 and 2022 is 1.821 billion yuan, 1.949 billion yuan and 3.106 billion yuan respectively. AITO has invested more than 12 billion yuan in core research and development.

The source of revenue is mainly because Sailis achieved good sales results in 2022. According to the financial report, Sailis’ AITO series sold nearly 80,000 vehicles in the first year of listing, surpassing the sum of the first-year deliveries of the three first-tier car-making new forces.

The development of new energy vehicle market is changing very fast. For automobile brands, new cars must be listed every year, otherwise they will be easily eliminated by the market. At present, the M5 and M7 products are not very new cars for the market. At the Shanghai International Auto Show in April this year, the M5 intelligent driving version of AITO was unveiled, which is a new car launched by the car this year. It has improved the intelligent driving assistance on the basis of M5.

The car is equipped with an overhead lidar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars, and uses the GOD network. After the antenna technology is superimposed, the M5 intelligent driving version of AITO Jiejie can realize high-order intelligent driving without relying on high-precision maps, even in high-speed and urban areas. It is a self-driving model close to L3 level.

However, according to the data released by the current media, the retail sales volume of the M5 in April was 1,609 units, and the sales volume of the M7 was 304 units. This is not a particularly good result. I think it depends on M9 in the fourth quarter of this year whether the sales of cars in the world can soar.

"AITO" M9 will be officially released in the fourth quarter of 2023, with an estimated price range of 500,000-600,000 yuan. It will be a flagship model. In the manufacturing process, an integrated erbium-doped aluminum body is adopted, which improves the strength and lightweight of the body. The body size is also very atmospheric, with the length, width and height of 5230/1990/1760mm and the wheelbase of 3110mm respectively.

In terms of intelligence, it adopts a panoramic intelligent cockpit, equipped with HarmonyOS 3 system, and equipped with black technologies such as HUAWEI AR-HUD, AI big model and sensing federation, bringing the ultimate intelligent experience of the whole scene.

The spatial layout is also very flexible, and the 3/4/5/6 seat mode can be switched, and each seat is comfortable and spacious, which exceeds the MPV experience. It also supports intelligent identification of parking spaces and automatic connection after interruption, which is very worry-free.

Judging from the information that has been published so far, the M9 is a model that surpasses the ideal L9 in product strength. At present, the ideal L9 is already a very successful model. Compared with the ideal L9, in addition to the extended-range hybrid, the M9 will have pure electric power. And the world M9 is bigger, more luxurious and smarter. The price is also more expensive than the ideal L9. Then, after this car is listed at the end of the year, whether it can help the car in the world to turn the tide is worthy of attention.

Recently, the "Made in Chongqing" medium and large SUV, which has received much attention, has asked for a new M7, and its monthly order has exceeded 60,000 units. On October 24th, Sailis Auto Smart Factory ushered in an open day to explore the whole process of the birth of high-selling cars.

Sailisi automobile wisdom factory. Photo courtesy of Cyrus

Sailisi Automobile Smart Factory is located in Shapingba District. Construction started in 2020, with a total investment of about 4 billion yuan. As a smart factory built according to "Made in China 2025" and Internet of Things standards, it has an intelligent collaborative system "digital brain", which includes four major processes of vehicle manufacturing and some parts production areas, and has the characteristics of intelligence, digitalization and flexibility, and can be used to produce high-end intelligent networked cars.

Sailisi Automobile Smart Factory, as the production place of the new M7, has the whole process workshop of stamping, welding, painting and final assembly. Into the factory, highly automated production lines, robots and workers work together, and every detail shows the technology and rigor of intelligent manufacturing. It is also from here that the whole process of vehicle production is completed and delivered to consumers with high quality.

Workshop site. Photo courtesy of Cyrus

According to reports, among the four major process workshops, the stamping workshop adopts the world’s advanced automatic production line, and the welding workshop is equipped with 344 robots, realizing 100% automatic welding and gluing. The painting workshop adopts the world’s leading environmental protection materials and automatic spraying technology to ensure the high quality and efficient spraying of the car body. The assembly workshop integrates a variety of advanced technologies, from the interior to the chassis, and then to the final assembly, which has achieved efficient and high-precision production.

Workshop site. Photo courtesy of Cyrus

In terms of quality control management, Sailis Auto Smart Factory has adopted a strict inspection system and adhered to the principle of "one car and one physical examination" to realize 100% automatic inspection of each component, "one in and one out" and full-time full-scale inspection. As a local new energy automobile enterprise in Chongqing, Sailis Automobile Smart Factory has also adopted a variety of energy-saving and environmental protection measures, renewable resources and recycling technologies to achieve zero emission and pollution, and ensure that it can truly meet the environmental protection process standards.

The relevant person in charge of Celeste Automobile Smart Factory said: "As the latest masterpiece of Celeste Automobile Smart Factory, Wenjie New M7 has not only achieved new heights in intelligence and environmental protection, but also achieved a comprehensive upgrade in quality control. From the four major process workshops to quality control management, the factory will ensure the delivery ability of’ high quality and high quantity’ in all aspects. " (Yu Mei)

　　　　Taiwan Province cyber spy Li Fangrong who has not yet been brought to justice.

　　　　Intensive attacks on our computers, rampant spying on state secrets

　　　　Cyber espionage threatens China’s security.

　　　　● Global Times reporter Cheng Gang

　　　　"There are more and more cyber espionage attacks against China, and China’s national security has never been so closely related to the network." A person from the relevant state department recently said in an exclusive interview with Global Times. The following situation may be quite surprising to ordinary people: at present, there are tens of thousands of Trojan horse control IP’s keeping an eye on Chinese mainland’s controlled computers, thousands of botnet control servers are also aimed at mainland China, and even overseas spy agencies have set up dozens of network intelligence strongholds, madly using "wolf pack tactics" and "frog leaping attacks" to steal secrets and infiltrate information on the Internet. Li Fangrong, a Taiwan Province spy, took control of computers and networks in hundreds of continents in a crazy crime. So far, this spy has not been brought to justice. According to reports, the network of mainland military, military industrial units and important government departments is the focus of attack. "Sensitive units with confidentiality responsibilities must pay attention to network security protection, otherwise, it is tantamount to opening the door to state secrets to overseas cyber spies." This person told the Global Times reporter.

　　　　Wanted Taiwan Province cyber spy Li Fangrong

　　　　According to the reporter of Global Times, at present, overseas intelligence agencies have set up special cyber espionage agencies, and professional cyber spies often work directly. The Internet computers or servers of important departments and secret-related units in China are all their interested targets.

　　　　Not long ago, the relevant departments discovered a large-scale cyber-stealing operation carried out by foreign spy agencies. The targets of the attack were all the government and army of China, national defense scientific research institutions and military enterprise networks. The units attacked were all over most provinces, autonomous regions and municipalities directly under the Central Government, and even more than a dozen foreign institutions in China. According to the identified situation, hundreds of computers and networks were controlled by overseas intelligence departments in this case, and the contents of stealing secrets involved political, military, diplomatic, economic, medical and health fields. According to our reporter’s understanding, the specific operator of this activity is Li Fangrong. Li Fangrong, who is less than 30 years old, seems to be a weak scholar, but his real identity is a professional spy stationed in Moscow by taiwan military intelligence bureau. He used hacking technology to control a number of servers in the mainland, and then implanted Trojans into computers he was interested in through these servers, and carried out sabotage activities such as network stealing. Now Li Fangrong has returned to the island of Taiwan Province, where she specializes in network stealing activities in the Military Intelligence Bureau. The person in charge of the relevant departments told this reporter that Chinese mainland has also mastered a lot of other Taiwan Province spies engaged in such activities, and this time, Li Fangrong has been locked up by the mainland state security organs and issued a wanted order. As long as he is arrested and brought to justice, he will decide hell to pay.

　　　　In another cyber espionage investigation, the relevant departments detected many special Trojan programs from the computer network of a government department and its counterpart local units. The detection results show that all the connections of the invading Trojans point to specific spy agencies abroad. When the professional department carried out the inspection, many detected Trojans were still downloading and disseminating information, and the professionals immediately took measures to stop further harm.

　　　　Trojan horse and botnet

　　　　China’s National Computer Network Security Emergency Technology Processing Coordination Center recently released the network security report for the first half of 2007, which specifically mentioned that "Trojans" and "botnets" have caused serious harm to national security. The report pointed out that in the first half of this year, a large number of hosts in mainland China were implanted with Trojan horses abroad. According to a network security technology expert, Trojan horse is not only a common tool for hackers, but also a major means of online intelligence spying. According to the expert, Trojan horse refers to the backdoor program of computer, which usually includes two parts: the control end and the controlled end. Once the controlled end is implanted in the victim’s computer, the operator can monitor all the operations of the user in real time at the control end, steal important files and information with a targeted aim, and even remotely control the victim’s computer to launch attacks on other computers.

　　　　In the first half of this year, Chinese mainland hosts with Trojan horse control terminals were most distributed in Shanghai, Beijing and Jiangsu. At the same time, there were tens of thousands of Trojan horse control terminals IP outside mainland China, of which Taiwan Province was the largest, accounting for 42% of the total, and the United States also accounted for about 25%.

　　　　There are also many IP infected by bots in Chinese mainland. Thousands of computers infected by bots can be centrally controlled by controlling the server, but users don’t know it, just like zombies without self-consciousness. Once such a botnet is activated under the unified command, and attacks a certain node in the network at the same time, whether it is online stealing or malicious destruction, the energy is terrible. At present, authorities have found that thousands of overseas botnet control servers are controlling computers in mainland China, of which 32% are located in the United States and 15% in Taiwan Province.

　　　　There are many kinds of cyber spies.

　　　　The reporter learned from the relevant departments that infiltration and stealing secrets through the Internet are increasing in the espionage activities of overseas intelligence agencies against China. Tang Lan, a network expert, said in an interview with Global Times that the Internet in China is in a period of massive expansion, so the current network security is relatively fragile, and people’s security awareness can’t keep up. People from relevant departments said that many overseas intelligence agencies have seen this clearly, set up specialized agencies for China’s network, and frequently deployed spying operations. For example, Taiwan Province’s spy agency has formulated a series of special network plans, and set up dozens of network intelligence work strongholds around the world, taking neighboring countries as the main positions, and adopting wolf pack tactics to steal secrets and infiltrate information online.

　　　　The reporter learned that the current cyber espionage attacks are more and more diverse and more concealed. The staff of a secret-related unit received an email from the "superior organ", the content of which was "virus Trojan detection program". At first glance, it was one of our own, and the letter was just right. The staff opened the letter and ran the program without much thought. As a result, the Trojan horse of the overseas spy agency was implanted in the computer. It turned out that the "superior agency" was the name of the overseas cyber spy. People from relevant departments told reporters that there are many kinds of cyber espionage scams like this, and different forms of deception will be designed for different objects. For example, it is necessary and credible to pretend to be the target of attack, and sometimes clicking on the email will even lead to a prompt such as "no virus" to confuse the operator.

　　　　More cyber espionage attacks, like more advanced hackers, will take the form of "leapfrog", that is, using program tools such as Trojans and zombies to control an online host first, and use it as a springboard to manipulate it to attack the real target. Doing so can cover the true identity of the attacker, make it more difficult to trace after the incident, and at the same time paralyze the other side by using the identity of the springboard. Relevant persons told reporters that it is very particular for foreign spy agencies to choose the springboard. Usually, they choose non-sensitive network servers or hosts with relatively good domestic configuration, relatively large capacity, relatively small visits, relatively lax management and relatively reliable identity. Government websites in some medium-sized cities are often regarded as the first choice. Taiwan Province’s spy agency once used the government website of a medium-sized city in central China as a transit springboard, sending out many disguised emails and invading the networks of other important departments to monitor and steal secrets.

　　　　The internal working network of many secret units is not connected with the Internet, but the Trojan horses of overseas intelligence departments are still found in the security inspection of relevant departments. The investigation shows that an important way is ferry attack, which uses mobile media such as U disk and mobile hard disk. Foreign spy departments have specially designed various kinds of ferry trojans, and collected the personal websites or email addresses of a large number of staff in secret units in China. As long as some of these people use mobile media such as USB flash drives online, the ferry trojans will quietly implant mobile media. Once these people violate the regulations and insert mobile media such as USB flash drive into the computer of the internal working network, the ferry trojan will immediately infect the internal network and download confidential information to the mobile media. After completing this ferry, as long as the user connects this mobile medium to the networked computer again, the downloaded information will be automatically transmitted to the network spy at the control end.

　　　　While carrying out cyber attacks, foreign spy agencies are also unscrupulously looking for available intelligence personnel on the Internet, and even clearly marked the price to buy our state secrets, which is extremely rampant. Some netizens were either lucky, lured or deceived, and were "dragged into the water" by foreign spies. Hong Feng is an office worker of an important scientific research department. In order to earn more income, he illegally searched for a part-time job on the Internet and disclosed his true identity. As a result, as soon as his personal information went online, he was targeted by Taiwan Province cyber spies with aliases of "Zhang Dafeng and zhangboss". Under the repeated inducements of the other side, Hong Feng couldn’t stand the temptation of money. He started from stealing internal publications for profit, and gradually collected and sold the confidential information of the department’s research and development of scientific and technological products according to the requirements of Taiwan Province spies, which caused great losses to China’s national security. After the incident, Hong Feng regretted it, but what awaited him was a solemn trial by law.

　　　　Infiltration will not stop.

　　　　The person in charge of the relevant department told the reporter that although the means of overseas spy departments are varied, from the situation we have mastered, almost all network theft has taken advantage of the loopholes in our network security management. In some units with important confidentiality responsibilities, a large number of state secrets are stored and operated in the internal computer office network, which is a classified network that must be physically separated from the Internet. However, in many units, the internal and external networks are not strictly separated, the internal network computers are connected to the Internet from time to time, and the use of mobile media on the internal network computers is also very casual. For the convenience of work, some secret-related units set a switch between the internal and external networks, which can be turned on when it needs to be connected with the external network, and turned off when it doesn’t need to be. However, in actual work, it is often forgotten to turn it off after it is turned on, leaving huge security risks. There are also some secret units that say that the internal network and the Internet are isolated, but in fact the so-called isolation is only logical isolation with a firewall, not physical isolation at all, and the firewall is always an opportunity for high-level network attackers, and things that break through the "wall" often happen.

　　　　Last year, an overseas spy agency launched a cyber attack on the headquarters of a science and industry group in China to steal information. Relevant departments conducted special security technology tests on the internal working network of the group headquarters, and found that the computers of key departments and leadership were widely implanted into trojans of overseas spy departments. Further investigation is deeply disturbing: classified computers and non-classified computers in the unit are mixed, the internal work network and the external network are not physically separated, and hundreds of classified computers have been connected to the Internet, which is full of loopholes. Another institution undertaking major national scientific research projects, its network was also hacked by cyber spies of an overseas intelligence agency, and many scientific research materials were stolen. When carrying out network security inspection, it was found that there were thousands of network risk loopholes in this institution.

　　　　China is in a period of rapid development of strategic opportunities, and anti-China forces will not stop their infiltration and sabotage activities because of their strategic attempts to contain China. In today’s network era, network security is an important part of national security. In the process of implementing networked office, institutions and units with great confidentiality responsibilities must pay equal attention to convenience, efficiency and security. Ignoring network security management and investment is bound to be full of loopholes, leaving opportunities for overseas cyber spies. At present, Taiwan Province’s spy intelligence agencies’ network rebellion and secret stealing activities are rampant, and other overseas spy intelligence agencies are also doing everything possible to engage in network rebellion and secret stealing activities. Anyone who asks for all kinds of information under all kinds of screen names on the internet and allows high prices must be a cyber spy who steals secrets. The majority of netizens must be vigilant, don’t be lucky, and must bear in mind that the French Open is long, sparse and not leaking. "If you don’t stretch your hand, you will be caught." (Source: Global Times)

Editor: Li Xingchi

　　January 13th is the "Laba Festival" in 2019. As the saying goes, Laba is the year. On this day, COFCO Wobuyang teamed up with Tik Tok red man Qiao Wanxu to guide the annual "E-commerce New Year Festival" of COFCO Wobuyang. At 19: 00 sharp, Qiao Wanxu was dressed in a red sweater and tried his best to promote the high-quality food of COFCO I Buy Net, which set off a full-fledged online celebrity storm, making the first show of COFCO I Buy Net E-commerce New Year Festival in Tik Tok full of temptation on the tip of the tongue. A brand-new e-commerce marketing model made COFCO I Buy Net brand more influential.

　　As a popular fresh meat in Tik Tok, Qiao Wanxu is well-known among netizens. A total of 20,000 people watch the live broadcast of the COFCO I Buy Online E-commerce New Year Festival in Qiao Wanxu’s live broadcast room. During the live broadcast, Qiao Wanxu recommended a large number of explosive products of COFCO I Buy Online, herbal snacks and Shiyi series of selected foods to netizens. Fans are interested in purple candy, dried mango and Shiyi daily nuts, and many imported delicacies are on Qiao Wanxu’s list of recommended good things. His infectious eating and broadcasting made fans cry through the screen. The dried Thai mango selected by Shiyi COFCO was sold out on the spot, and the hot live broadcast caused the collective onlookers of the foodies to call.

　　This is the first time that COFCO WobuyNet has cooperated with Tik Tok and online celebrity Daren. This new marketing model has created a milestone in the diversion of COFCO WobuyNet e-commerce, which is more suitable for the scene marketing of young people’s social ways, making the brand of COFCO WobuyNet deeply rooted in people’s hearts and making the selected products of COFCO WobuyNet enter the vision of more consumers.

　　This New Year’s Eve "drama" in which online celebrity joined hands with food e-commerce not only made the fans of food delicious, but also further spread the reputation of COFCO. As a leading food and beverage e-commerce company in China, COFCO Womai.com relies on the abundant resources of COFCO and enjoys the advantages of brand, supply chain, logistics and distribution, food quality and safety, and has become a food e-commerce enterprise deeply trusted and loved by consumers.

　　At present, COFCO Womaiwang has 14 self-owned brands such as Youcai, Chucui, Anzhixuan, Shangzhi and Shiyi, covering many product lines such as grain and oil, fresh food and dairy products. In recent years, COFCO Wobuynet has fully integrated domestic and overseas resources and strengthened the global supply chain layout, which has played a positive role in brand development and innovation, overseas direct mining, new product launch, overseas import and distribution. As the leader of domestic food e-commerce, at present, 50 countries have joined the food cooperation business of COFCO, including more than 150 brands on 6 continents, and have the cold chain distribution capacity of more than 300 cities.

　　At the same time, COFCO Womaiwang has also formulated and implemented safety standards such as "quality and safety 7C system", and monitored seven links of agricultural products, including seed selection, cultivation, harvesting, processing, storage and transportation, packaging and service, with industrialized quality system methods. On the basis of "7C system", SVS quality and safety visualization system was established to ensure food safety and quality, and endorsed with its own brand value to protect consumers’ nutrition and health.

　　The high-quality products and industry strength of COFCO Womaiwang are promoted to more young people through the way of "bringing goods" in online celebrity, Tik Tok. This brand-new e-commerce marketing makes COFCO Womaiwang more grounded, makes the brand younger and more lively, and has a stronger influence in the eyes of a new generation of consumers.

　　With the approach of the 2019 Lunar New Year, the COFCO I Buy Online E-commerce New Year Festival has brought a large number of preferential goods to consumers. In addition to rich and diverse foods, there are also non-food products to meet the needs of consumers in their daily lives. Immediately log in to COFCO, I will buy a net, participate in the 2019 New Year Festival, and buy new year’s goods with Qiao Wanxu, online celebrity, Tik Tok, to buy good things and celebrate the New Year ~

　　Disclaimer: The purpose of reprinting this article by China Youth Network is to convey more information, and it does not represent the views and positions of this website. The content of the article is for reference only and does not constitute investment advice. Investors operate accordingly at their own risk. )　

　　In the eyes of many people, the elderly are labeled as conservative, rigorous and simple, and their leisure time is nothing more than watching TV, playing Tai Chi, fishing and playing mahjong … … However, with the development of economy and the improvement of people’s living standards, the life of the elderly is no longer boring. More grandparents know how to enjoy their old age with a young mind. When the old people meet the social network platform, they suddenly find a broad stage to "show themselves".

　　Online celebrity’s old man plays with Tik Tok and lives up to his spirit.

　　Old people in China used to be considered as a group with low consumption power, slow to accept new things and brands, and unwilling to spend money. However, this perception seems to have changed. The new generation of elderly people are not the people of the previous generation who scrimped and saved their lives by sunbathing. They are called "new old people", with spare money and an open mind, trying to live younger than their actual age for the rest of their lives. They are not only at the forefront of fashion, but also keen on social entertainment and are willing to accept technological innovation. In 2018, China’s silver-haired economy, the social entertainment market alone reached 480 billion yuan, an increase of 21.8% compared with 2017. It is speculated that in 2021, the proportion of social entertainment and physical therapy (including beauty) will exceed 40%, and social entertainment (including leisure and entertainment, tourism interests, etc.) will take the largest piece of cake for the elderly.

　　In Tik Tok, there are not only younger brothers who dance handsomely, but also younger sisters who sing sweetly. Naturally, there are also talented elderly people. Gesture dance is a major feature of Tik Tok, and the most popular "gesture dance of love" is challenged by young people’s creation. Because it is easy to learn and convey love, it attracts many users to imitate it. The most surprising thing is not the performance of young people, but an old couple over 70 years old. They danced to the camera and followed the music instead of gestures. Grandma wore a red sweater and an orange scarf around her neck, which was fashionable and warm, and the lady knot surrounded the beautiful customs. Grandpa wears a white shirt and interacts with her. The scene is both lovely and warm. In fact, it was his granddaughter "Nymph" who took this video. It became a hit after filming, and now the number of likes has reached more than 3 million. Seeing this old couple who have been married for many years and still love each other as before, netizens lamented: "The most fashionable grandparents in Tik Tok!" Now that two years have passed, there are still many people commenting on "come back and have a look."

　　In fact, Tik Tok is not only a place for young people, but also for the elderly who pursue individuality to play with fashion and release their nature. The old couple who show a beautiful love declaration, the Beijing uncle who plays with a hoop, the old man who writes with a brush, the old man who plays ball with young people, the old artist who plays tricks and blows sugar, the old man who plays English and explains Chinese characters, the old woman who still insists on exercising in the gym in her 70 s, the old man who takes off flat on roller skates, and even the old martial arts man who shows his warrior demeanor with one stroke and one style, the old father who plays classic and popular piano music, and Thailand who likes to play and sing classic songs. Not only that, in the webcast platform, the fashion of the old runway show all over the country shows the beauty of a prosperous life and colorful sunset. Cheongsam and dress, standard runway, standard catwalk, the gas field of old models does not lose youthful and beautiful girls. They confidently and charmingly show their skillful performance skills and mature and elegant demeanor to the audience and people in front of the screen, reflecting the unique mental outlook of the elderly.

　　Online celebrity, a senior social platform, is constantly emerging.

　　In recent years, the number of elderly people related to social platforms in online celebrity has gradually expanded, and their attitude of entertaining themselves on the Internet is no less than that of young people. Tik Tok, webcasting and bilibili are the platforms where many elderly online celebrity emerge. They pay attention to their posture and clothes, and live their spirit on social networking platforms, and their physical and mental indexes are improved, making them healthier and happier. For example, "my aunt has a style" who likes to maintain and love life. In the dance video of Guofeng Hanfu, her temperament is elegant and her manners are extraordinary, which surprised many netizens. The video "Smile is a woman’s best skin care product" made netizens call her live exquisitely. "I hope everyone can live as they like now and in the future." She asked her family to record VLOG’s life posture from morning till night and at every time, because she enjoyed every day’s happiness and wore sunglasses like a little girl in her twenties. Grandpa, the little urchin, has no intention of planting willows in the shade. Grandpa and grandma dance in various costumes. They live like children just like Grandma Chen, the naughty one. Netizens have left messages: "I envy them for living like children, and I envy my grandfather for spoiling my grandmother into a child"; "Cai Yunen" currently has more than 4 million fans, sharing the daily life of grandma who loves hot pot sweet roast duck. It turns out that grandma can also be rejuvenated by wearing a dress like cherry pellets; “The "Flower Grandfather’s Most Beautiful Grandma" group of Le Tui Family, four grandmothers form a "Silver-haired Girlfriend Group" wearing cheongsam and princess clothes every day, and recently won the first place in Tik Tok Hot Search, inviting constant media interviews to make them become out-and-out "Grandma online celebrity"; Every day, the four grandfathers also wear the fashionable clothes of young people, living the elegant demeanour of the little magic fairy of Balala, showing the warmth and emotion different from young people’s performances; "Figo" claims to "live well for yourself, and God will give it to you". The five old partners love singing, dancing and wearing Tang costumes, and at present they also circle more than 80,000 powder.

　　Not only ordinary old people, but also those once glamorous stars have found another spring in their lives on social networking platforms after they get old. Young people’s spiritual mentor "Grandpa Benchang You of Jigong" is an actor in Jigong’s Travels. He recited the poem "Qingsong" in a pink suspender suit, which made many netizens instantly recall Jigong; The profile of "Zhang Shuangli" wrote: "Age is just a number", and his top three videos all received more than 2 million likes. He is the grandfather who plays Guan Xiaotong in the TV series "Sweet Critical Strike" and the prototype of Huang Zhong in "the glory of the king". He dresses himself up in a cool three-dimensional way every day; The old version of Gao Fushuai’s "Grandpa Beihai" not only published a new book, but also released videos of various suits and fashions in Tik Tok, just like Hirofumi Kurino, a famous Japanese clothing god, wearing a suit, a chest-opening shirt and a scarf, with white hair, belonging to the temperament of an old man of playboy. This traditional formal suit shows the charm of an old man in China, and a gentleman’s aesthetics is mixed casually. Although he has only eight works at present, each praise has reached more than 10,000. He wrote in his introduction: "I can wear what you can wear. You must have a sense of ceremony when you are alive, regardless of age and mentality." In fact, the old people have never grown old, but have changed their appearance, showing their true selves on social networking platforms and becoming "never too old,A model of tide to old age.

　　With the advent of an aging society, the market size of the elderly is expanding rapidly. According to the consulting data of Ai Media, in 2017, the number of elderly people with a monthly family income of more than 4,000 yuan reached 110 million, including more than 20 million elderly people with a monthly income of more than 10,000 yuan, and the scale of silver-haired economy-related industries reached 3.7 trillion yuan. By 2021, the size of the elderly market is expected to reach 5.7 trillion yuan. As a result, the old-age label of austerity will be rewritten. Socialization, youthfulness, fashion and intelligence are becoming the new characteristics of the consumption upgrade of the new generation of the elderly. Nowadays, the elderly have got rid of the entertainment mode of just watching TV to kill time. They will play iPad, watch dramas and play games, and they also like to dress up and show off themselves. The "new generation" of elderly people are at the forefront of entertainment fashion, and their clothing design may no longer have boundaries with young people. Text/Wang Wei