If the Frankfurt Motor Show with a history of more than 70 years represents the glory of the traditional automobile industry, then as a "successor", the 2023 Munich Motor Show, which kicked off last week, shoulders the heavy responsibility of showing the current transformation and innovation of the automobile industry to the global audience. This is an important platform to show the transformation and innovation of the automobile industry, and it is also the largest auto show in Europe and Germany. Here, you can not only see the latest products and technologies of European local brands, but also witness the strong rise of China brands.

More than 50 Chinese enterprises in three categories participated in the exhibition.

According to the exhibitor information officially released by Munich Auto Show, there are more than 700 exhibitors at this auto show, among which there are more than 50 overseas enterprises in China auto industry, which can be divided into three categories: complete vehicle, battery electric drive electronic control, charging and intelligent automotive electronics and software.

Among the most concerned vehicle brands, besides "old acquaintances" such as MG and Tucki, there are also "new faces" such as Zero Run and Aouita.

Specifically, BYD’s booth has surpassed Mercedes-Benz, with an area of 915 square meters, which is the largest among all exhibitors. At the same time, six new energy vehicles were unveiled, including BYD SEAL (named SEAL overseas), Song PLUS EV Champion Edition (named SEAL U overseas), Yuan PLUS (named ATTO 3 overseas), Seal, Han and Tengshi D9. In addition to BYD, the zero-run car also made eye-catching at this Munich Auto Show. It not only released the latest technical architecture of LEAP3.0, the latest achievement of eight years of global self-research, but also released the first global model C10 based on this architecture.

At the same time, Xpeng Motors also boarded this world-renowned international auto show for the first time with Tucki G9 and international version P7i, and announced that it will land in the German market in 2024 and more global strategic plans. On July 26th this year, the news that Xpeng Motors and Volkswagen reached a strategic and technical cooperation caused a sensation all over the world and aroused strong concern.

Aouita, a brand-new independent brand founded by Changan Automobile, Contemporary Amperex Technology Co., Limited and Huawei, launched its second model-Aouita 12 in the world at this Munich Auto Show, which not only showed its attention and expectation to the European market, but also showed its hope to further expand its brand influence and market share through this model.

As one of the best-selling China automobile brands in Europe, SAIC MG will naturally not miss the opportunity to make a big impact. At this year’s Munich Auto Show, it presented three heavy new cars, namely MG Cyberster, MG4 Electric XPOWER Performance Edition and electric SUV MarvelR.

European enterprises increase investment in China

China brand has completed the role transformation from "participant" to "protagonist" at the Munich Motor Show, and demonstrated its leading strength in the "birthplace of automobiles" with full momentum. The embodiment of this strength is mainly concentrated in the field of new energy. At present, China is already the world’s largest new energy vehicle market, and also the world’s largest new energy vehicle manufacturer. The rapid development of China brand in electrification and intelligence has made the European market see its determination and confidence to go to sea.

The Munich Auto Show is naturally not short of traditional giants. German automakers such as Volkswagen, Mercedes-Benz and BMW all made their debut, bringing the latest models and technologies. A number of senior executives also came to the scene to express their latest views on new energy reform and industry development. The Volkswagen Group even brought a slogan of "China in China" to its hometown, and specially displayed China partners such as SAIC, Tucki and Horizon, emphasizing that it will continue to increase investment in China and work with China enterprises to develop more suitable new technologies.

Audi ag CEO Obermu pointed out that "audi ag has made a clear plan to give China greater autonomy to achieve a more agile decision-making process". Obermou also said that China and North America will be the engines to promote future sales growth, and China market is full of special challenges. At present, the transformation of automobile industry in no part of the world is as remarkable and rapid as that in China market.

Luxury car companies have also put down their lofty posture. Kang Linsong, CEO of Mercedes-Benz, said: "The global economy is facing challenges, but this will not change our long-term commitment to the China market. We will continue to expand our investment in the China market."

Going to sea is not a smooth road.

For China brands, although they have gained a leading edge in the competition with some foreign automobile companies by using more advanced technology, they have made greater breakthroughs in the European market and still face multiple challenges.

The first is the brand awareness and consumer trust in the brand. In recent years, SAIC has gained many consumer initiatives by virtue of MG’s popularity in Europe, which is not applicable to every enterprise. European consumers are always skeptical about new brands and models they don’t know, and there are still stereotypes about China manufacturing.

Secondly, the problems of cost and logistics will also hinder the pace of China enterprises going to sea. Logistics, sales tax, import tax and meeting EU regulations and certification will all increase costs. The process of transporting cars from China to distribution points in Europe through busy ports is tortuous, and the delivery time is long. Generally speaking, ro-ro ships departing from Shanghai Lingang need to drift at sea for nearly one and a half months to reach Rotterdam port in Europe and the Netherlands.

More importantly, the European market is very diversified, and users in different countries and regions also have great differences in demand and taste. For example, in Northern Europe, consumers prefer to buy high-end, luxurious and safe electric vehicles, which is why new energy brands such as Weilai and Tucki choose it as the first stop in Europe. In southern Europe, consumers prefer small, cheap, energy-saving and environmentally friendly electric vehicles. Therefore, if China brand wants to succeed in the European market, it must fully understand and satisfy the needs and preferences of European consumers.

Of course, opportunities always coexist with challenges, and there are also opportunities in the European market. First of all, the demand for electric vehicles in the European market is growing rapidly. Driven by policies and environmental awareness, European consumers’ acceptance and willingness to buy electric vehicles are also increasing.

Secondly, it is very important to choose a good mode. The key to the rapid growth of SAIC sales in Europe and even the global market is to create a differentiated road for China automobile enterprises to "go global". As the first systematic, planned and organized "going global" automobile enterprise in China, SAIC has built a full value chain of the automobile industry including innovative R&D centers, production bases, marketing centers, supply chain centers and financial companies overseas, and its products and services have entered more than 90 countries and regions around the world.

In 2022, SAIC took the lead in becoming the first automobile enterprise in China with annual overseas sales exceeding one million, forming a "100,000-vehicle class" in Europe and five "50,000-vehicle class" overseas regional markets in Australia, New Zealand, America, Middle East, ASEAN and South Asia. This year, SAIC’s overseas sales are expected to reach 1.2 million vehicles, and Europe will be promoted to SAIC’s first "200,000-vehicle class" overseas regional market.

Finally, China brand can accelerate its distribution in the European market by means of technology export and partners. Not long ago, Volkswagen Group announced in-depth cooperation with Tucki and SAIC. The two parties will jointly develop two electric models of Volkswagen brands based on the G9 platform in Tucki; Jetta and Zero Run also heard the news of "holding hands". These cooperations can not only help China brand to improve its popularity in the European market and European consumers’ trust in China brand, but also help it to reduce costs and risks and improve efficiency and effectiveness.

　　Introduction to the exhibition

　　This exhibition is a professional exhibition in the field of animation exhibition, and it is a large-scale party carnival with rich and wonderful contents, integrating restoring the world of the second dimension, entertainment interaction and viewing activities. It is a large-scale animation game exhibition with a large number of Coser, visitors and super fun.

　　The main activities include:

　　Interactive experience of animation games, derivative products of animation games, animation game software and peripheral devices; Animation game equipment, hand-painted articles, peripheral products, comic books, children’s picture books, sketchbooks, trendy games, cards, hand-made, models, comic books for teenagers, animation handicrafts, clothing accessories, animation diet, animation cars (painful cars), display and sales of derivatives, cosplay contest, Hanfu contest, and signing meeting of animation guests.

　　Exhibition time: June 8, 2024 to June 9, 2024 from 9: 00 to 17: 00.

　　Venue: Shougang Convention and Exhibition Center

　　Traffic information: The new Shougang subway station can be reached. There are many self-driving parking lots, which can be parked according to the signs around the venue.

　　Suitable for people: industrial enterprises, cartoon game lovers and teenagers.

1905 movie network news The film directed by, starring, and starring is being shown. The national roadshow of "Hot Search" and "Sound All the Way" came to Shenzhen, where director Xin Yukun and actor Song Yang exchanged views with the audience after the screening. At the event site, some spectators enthusiastically launched a "Cantonese class", and Song Yang’s subwoofer version of Cantonese once ignited the atmosphere.

After watching the movie, some viewers engaged in the media industry felt deeply, saying that they were deeply moved by Chen Miao’s initial news, and frankly said, "I am also engaged in the news industry, and I have a great sense of substitution for movies, and I burst into tears when I reversed." Director Xin Yukun shared that it is the journalist’s sense of responsibility and mission that drives Chen Miao forward. "I hope that after watching the movie, everyone can return to life and online public opinion and pass this power on.". Song Yang also said, "I hope this film will bring warmth and strength to the audience. When we speak for the victims rationally, we are the flame led by Chen Miao".

The situation of women resonates. "The blood pressure in front is soaring, and the gas can be seen in the back."

The mother felt the same way and bluntly said, "We need more Chen Miao."

In the film, director Xin Yukun depicts rich and vivid female group images from a delicate perspective. Some viewers felt that "the situation of women in the movie is too realistic. In the first half, the blood pressure soared, and later it was very deflated", which praised the ending of the movie. Director Xin Yukun said, "The reality is very cruel. We can usually see many women’s plight, and at the same time we can also see generate, a woman with strength. I hope to bring this strength to everyone.".

There was also a mother audience at the scene, who was poked by Zhang Xiaosui’s mother in the movie because of the helplessness of reality. "As parents, we should protect our children more consciously. Reality and network are complicated, and we need more people like Chen Miao." Shi Rui, who plays Hu Qiao, also shared the mental journey of the role. She left the Justice Team precisely because she stood in the female perspective and understood more about the helplessness and powerlessness of Xiaomou’s mother. Compared with justice, the child’s life is the deepest concern of a mother.

Children are full of emotion: when they grow up, they must not be "keyboard man"

The truth of public opinion is a wake-up call, "We must speak rationally in the future."

The sharp presentation of the film to the real online public opinion has also made many viewers think deeply. After watching the movie, some viewers said, "It used to be easy to be rhythmic. After watching the movie, I always told myself to be based on reality, and I must speak rationally. I hope all the truth can be revealed and the bad guys can be severely punished." Director Xin Yukun said, "I want to convey the power of women, truth and partners through this film, and I hope everyone will still have confidence in the world after watching it.".

A second-grade child said excitedly after watching the movie, "I must not be a keyboard man when I grow up!" " Children’s words detonated the scene, and the main creators praised him one after another, encouraging children to "study hard and join the justice team in the future." Xin Yukun, the director, said, "I hope everyone can feel the power we convey, and let the powerless be strong and the pessimists move forward.".

The film "Hot Search" is showing.

On March 13th, 2024, A-share online game concept stocks surged at the beginning of the session, and the game ETF(159869) has now risen by over 2%. Recently, the game sector continued to rebound and attack, and the game ETF(159869) continued to pay a premium in intraday trading. Yesterday, the net inflow of funds exceeded 100 million yuan, and the signal of fund layout was obvious.

In the news, the Global Game Developers Conference (GDC) will be held in San Francisco from March 18th to March 22nd. The conference will cover many topics such as AI, VR, AR, audio, vision, programming, etc. The participating manufacturers include Microsoft, Google, NVIDIA, Meta, Adobe, EPIC, Unity, Roblox, Tencent and Netease. Citic Jiantou pointed out that looking back at the GDC conference in 2023, AI became the biggest keyword, and industry head companies such as Microsoft, Ubisoft and Roblox shared how AI innovated game production/operation, including reducing costs and increasing efficiency, and creating new gameplay, which also drove the A-share game sector to rise sharply. Focus on the catalysis of this year’s GDC conference on the game sector. As can be seen from the theme of the conference, AI has penetrated into more production links and more game categories.

The costume comedy The Legend of Magpie Knife Gate, starring Zhao Benshan and his disciples, is being broadcasted.

Zhao Benshan, who hasn’t seen you for a long time, came out personally, so that the popularity of this drama has been rising since it was broadcast, even without overwhelming publicity in the early stage, and the Douban score has been raised from 7.8 to 8.0.

Needless to say, the funny part of the plot is natural. Even some very old stalks, it is also a plus to see Zhao Benshan perform in person. What everyone admires most is that there are many plots in the plot that contain the stench of the current entertainment industry.

For example, there is a secret operation of spending money on the sword conference; If there is a hero, please be in place for traffic hype; The latest update of the cloud tour in northern Malaysia follows the fraud in northern Myanmar. Read smoothly and say "apprentice pit master" and name Guo Jiadian by name. This is not the connotation, it is completely clear, and everyone knows it.

Everyone admires Zhao Benshan, who dares to say anything. The confident old big coffee is not afraid to offend the present capital. But in fact, I’m afraid Zhao Benshan didn’t dare to say it only because he had the confidence. These are more for this, to prove that he has not been eliminated by the times and that he still has keen observation.

I haven’t shown my face for many years and have basically retired.

No one knows that Zhao Benshan’s appearance in the Spring Festival Evening in 2011 turned out to be the last time. Some feelings, like meeting someone, you never know, that’s your last time with him.

Niu Niu, his son, succeeded Zhao Benshan in this year’s Lantern Festival and was announced as the general manager of Liu Laogen’s stage.

In a flash, don’t say that Zhao Benshan left the stage of the Spring Festival Evening. He has also left the audience’s sight for many years. He doesn’t make movies or TV series, but at most he lives in a small video shot by his disciples. Fans who love him can occasionally see the recent situation of Zhao Benshan from the video of his apprentice Song Xiaobao visiting Master’s home for the New Year, or pull his father to increase popularity when his daughter broadcasts live.

Everyone thinks that Zhao Benshan is too old to live a leisurely retirement life and doesn’t want to pursue a career. Yes, I have worked hard for forty or fifty years, and now I have money and leisure. Why not stay at home and work hard all my life to pursue retirement? Therefore, Zhao Benshan’s retirement has become an established fact in everyone’s eyes.

After the Spring Festival Evening, Jiang Lang was exhausted again.

In the last few years after Zhao Benshan left the stage of the Spring Festival Gala, on the first day of each year, the first thing the whole media talked about was "Zhao Benshan and Jiang Lang are exhausted". Everyone says, I don’t want to see his sketches next year. It’s so annoying. I’m taking his apprentice there and singing a duet. The small local art stage in Northeast China can no longer walk out of the world. Southerners and young people can’t stand your jokes.

As a result, it’s almost forgotten how many years Zhao Benshan hasn’t been to the Spring Festival Gala again, but people have started to talk about it again. The Spring Festival Gala is getting more and more ugly. Without the Spring Festival Gala in Zhao Benshan, it seems that it wouldn’t be the Spring Festival Gala.

Older netizens may still remember that Zhao Benshan’s sketches were the finale in those years. Anyone who dared to shoot over Zhao Benshan’s sketches at that time was the public enemy in the community, and he had to wait until Zhao Benshan’s sketches were over before shooting.

No, as everyone misses Zhao Benshan, the classic famous sayings and bridges that were born on the stage of the Spring Festival Evening sketch have become short video clips that have been casually broken.

High-profile regression proves that it has not been eliminated.

The old entertainment industry practitioners are most afraid that they can’t keep up with the times and can no longer be loved by the broad masses of the people. Zhao Benshan, who confidently told the story of the countryside and took the red yangko model team to the stage of the Spring Festival Evening, can only reflect and win the audience’s love from the social hotspots.

The current hot spots are constantly appearing in the plot, just because Zhao Benshan wants to show everyone that even though he hasn’t appeared in the Jianghu for a long time, it doesn’t mean that he doesn’t know the latest developments in the Jianghu at all. He had already seen through the past, and never changed. He teased that these things were just handy.

Moreover, his more important purpose is to let everyone know that he is not an old man who cannot keep up with the times. It’s just that the more details you satirize, the more people feel some regrets. In those days, Zhao Benshan was a person who created fashion, and now he has to catch up with fashion and hot spots. Fortunately, Zhao Benshan’s comedy is gifted, and it is funny in any way.

On October 10th, the variety "Limited Memory" tailored by iQiyi for NINEPERCENT premiered. As soon as the feature film was launched, the topic "Limited Memory finally aired" rushed to Weibo for hot search, which shows the audience’s expectation. In the first episode, NINEPERCENT was shot in a handsome fit, mentioning that parting was reluctant to part with each other; Azora Chin returned to China to participate in public welfare projects, and told his own growth experience, which moved the audience.

The appearance of NINEPERCENT has changed greatly, and the teenager has grown up but the heat has not diminished.

As a star documentary reality show, "Limited Memory" was filmed by documentary method for the first time, which truly recorded the little-known working and living conditions of NINEPERCENT members behind the scenes. After a year and a half of tempering, the nine teenagers are mature and calm, and their professional ability and mentality have also undergone great changes. Looking back on the past, fans who have been growing up with NINEPERCENT shed tears in the comment area. "Limited memories are really so good to cry" and "My tears are worthless".

Asked "When do you think it’s good to make a debut", Adam naughtily replied "I went out to have my hair cut, and found someone following me. After that, my brother was on fire", which poked the audience’s joke and made the topic "The Adam brothers were on fire" go straight to the fourth hot search. Several teenagers were fighting with each other during the filming, and the childish behavior under the mature appearance showed a strong contrast. The topic of "NINEPERCENT Kindergarten Men’s Team" was also brought to a hot search, which made fans sigh that "NINEPERCENT is really crying and funny".

NINEPERCENT, who appeared in a British suit, not only appealed to fans, but also attracted the attention of passers-by. The number of barrage on the show in 22 minutes successfully broke 10,000. The program content of "recording+interview" is well interspersed with cheerfulness and lyricism in the overall narrative rhythm, which is both stalked and distracted, giving the audience an excellent viewing experience.

Azora Chin served as a love ambassador for the first time, looking back on the road of dreaming and thanking the past experience.

In the first program, member Azora Chin returned to his hometown to participate in the "Hunger 30" public welfare activities and performances. Azora Chin has a deep relationship with the "Hunger 30" public welfare project, and this is the third time he has personally participated in the activity. The first time he was an ordinary volunteer, the second time he participated in an activity performance as a college student, and the third time, Azora Chin became the love ambassador of the whole project. Not only did he take the initiative to challenge hunger for 30 hours, but after participating in the relief project, he also asked how to help poor children, hoping to help them as much as he could. After everyone finished rehearsing, Azora Chin took the initiative to apply for more practice and polished the singing songs repeatedly on the stage without lights. Before taking the stage, he was doing squats while practicing high notes to relieve his nervousness, and finally presented a perfect performance, which did not live up to everyone’s trust and support, and also achieved self-transcendence.

After the performance, Azora Chin went back to the school where he had studied singing to visit his teacher. The teacher I haven’t seen for a long time was also very surprised to mention the stage performance of Azora Chin’s highly acclaimed "Gone with the Wind". Azora Chin, who couldn’t sing high notes at first, made great progress. Looking back on the road of chasing dreams in the past, the young middle school students who participated in 500 singing competitions in five years have now become powerful singers who can be independent. Behind the hard work and efforts, Azora Chin must be the only one who knows.

In the program, Azora Chin bluntly said that he was "afraid of being burnt" and that "no artist wants to go down". I was also anxious because I didn’t have any works, and even took the initiative to win the cooperation stage of China New Rap. Time flies, and the members are about to graduate from NINEPERCENT in a blink of an eye. Azora Chin is very grateful for this one-and-a-half-year experience, which has made his once unreachable within reach, and even more summed up the significance of the team to him with "Without NINEPERCENT, there would be no Azora Chin now".

What kind of storm is NINEPERCENT growing up in her behind-the-scenes working life without the spotlight? Without Limited Memory, I’m afraid we will miss too much. A good program must be able to enter the hearts of the audience with high-quality content. There is no doubt that the first program of Limited Memory handed over a satisfactory answer to the audience. Every Thursday at 12 noon, I look forward to more growth stories of NINEPERCENT, the Limited Memory of iQiyi.

　　International online comprehensive news: The heads of more than 20 major domestic enterprises engaged in online performances (live broadcasts) jointly issued the "Beijing Webcast Industry Self-discipline Convention", promising that from the 18th, webcasting rooms must be marked with watermarks; Content storage time is not less than 15 days for future reference; All anchors must be real-name certified; For anchors who broadcast political, gun-related, drug-related, violent and pornographic content, serious cases will be blacklisted; Auditors conduct 24-hour real-time supervision on the live content on the platform.

　　The brutal development of webcasting industry

　　The extremely low industry threshold and the temptation to make money without leaving home make the network anchor team expand rapidly and fall into th e strange circle of barbaric growth. In order to become popular, some network anchors should take off what they shouldn’t, show what they shouldn’t, do what they shouldn’t, and say what they shouldn’t, at the request of fans, in order to let the "golden master" get the so-called stimulation and pleasure. The original clean live broadcast room was made a mess.

　　Low barriers to entry in the industry

　　The surging webcast lowered the threshold of popularity and made it possible for many grassroots to become famous overnight — — A microphone and a camera have become the gold digging tools in cyberspace. According to media reports, on the webcast platforms such as Betta, Crouching, and Show Together, popular anchors with an annual income of millions of yuan are fully grasped, and some even earn more than 10 million yuan.

　　Some anchors do whatever it takes to become popular.

　　"Earn six figures a month" and "reward" … … The kaleidoscope-like webcasting makes the anchors rich and admired. At the same time, some anchors do whatever it takes to "get out of position". According to reports, an online male anchor named "play is Happy" broke into a school in Nanjing and publicly broadcast live to harass girls. What is even more paradoxical is that after the behavior of the network mal e anchor was stopped by the security guards in the school, his fans did not condemn the anchor but abused teachers and students online … …

　　The income of network anchors mainly depends on netizens’ "reward"

　　A staff member of the webcast platform revealed that the income of the network anchor mainly depends on the "reward" of netizens. As long as you are wi lling to take off and show off and meet the requirements of the "golden master", the "reward" will be high. Among the fans of the anchor, "local tyrants" abound, and they can spend a lot of money on their favorite anchors without even frowning. In order to make fans happy and get more "rewards", anchors naturally show their magical powers and perform heartily, making the network anchor space a low-level, vulgar and indecent place.

　　A 12-year-old boy from Minhou, Fuzhou stole 30,000 yuan from his mother to give a gift to the network anchor.

　　Xiaolin, a 12-year-old fifth-grade primary school boy in Minhou, stole his mother’s mobile phone to buy expensive virtual goods for the anchor in order to please his favorite network anchor, and spent nearly 30 thousand yuan a month.

　　Netizens spent 50,000 yuan on gifts just to keep the female anchor calling his name.

　　A fan with a live ID named "Dungeon Warrior" said that he had spent more than 10,000 yuan for his favorite female anchor since last year, which was nothing compared with those local fans who lavished millions. "In that world, as long as you spend money, you are the king. This is the feeling that watching star videos won’t happen at all. The female anchor will always interact with you. You can’t underst and the satisfaction of calling your name and saying thank you and love you in front of tens of thousands of people. This gives me a sense of power and a strong sense of superiority, which makes me feel stronger than all the men in the room, especially with dignity, as if I control the world. "

　　The competition in online celebrity is fierce, and the interest chains are interlinked.

　　It is precisely because of online celebrity’s profitable capital that many companies, seeing the unlimited business opportunities, have started to concentrate on signing contracts and training, and input them into the live broadcast platform. "I’m Zero Egg" is a student at school. She emphasizes that she has natural characteristics without ar tificial synthesis. After being signed by a brokerage company, she will broadcast live on the Dragon Ball platform. In addition to the basic salary, the extra income from the live broadcast will be shared with the platform and the brokerage company. According to her, "most anchors are pushed to the live broadcast platform by brokerage companies, and some small platforms have less budgets and more direct docking with anchors." She said that even if a contracted anchor wants to get the top page, it is generally necessary for the anchor to apply for the top request with the company. "Then the company arranges the top through the registration ord er, but the chance of being topped is very small."

　　Is it feasible for the popular anchor to enter the entertainment circle offline?

　　Some people think that the live content of these eyeballs, such as posing, selling cute and playing cute, singing and telling jokes, may one day be bored by netizens. In fact, at present, some anchors have stepped out of the narrow space in their homes and gone outdoors and even internationally, and entertainment life such as travel, ball games and star conferences has gradually become live content.

　　Expert suggestion: regulatory legislation needs to be refined

　　Some legal experts said that because the definition of pornography in the current relevant laws is not specific enough, webcasting frequently plays "edge ball". Webcast, as a new product, should be based on its characteristics, and introduce a new basis to refine the supervision of live content, so that the live broadcast platform and practitioners can clearly understand their legal responsibilities. However, in view of the lack of protection for minors in the webcast platform, legal scholars have called for the urgent introduction of a grading system related to Internet content.

　　Original title: Don’t want to wear too "low" when going camping? Let’s take a look at the niche treasures in outdoor clothing brands!

　　Author: Feekr travel

　　I was in beginning of autumn yesterday, which is good news for my camping friends.

　　This means that as long as we get through the dog days, it will soon be the coolest autumn for camping.

　　At the same time, it also reminds us that the clothes in the closet should usher in a wave of "new"!

　　In this issue, we have selectedsevenAn outdoor clothing brand, let’s see who to take home!

　　No 1 the leader of outdoor life

　　Kelong

　　Annie sauce Annie

　　In 1973, KOLON SPORT was born in South Korea. This is the first time a family has beenSouth KoreaLaunch a brand of outdoor clothing.

　　likeMinimalist styleOur friends will be attracted by their LOGO-Two evergreen trees."Insist on caring for nature and actively explore the comfortable power of nature."This is the concept that Cologne has been adhering to since its birth.

　　climb a mountain、fish、go hunting、camp、be on foot. . . . . . Their family has always advocated an outdoor culture close to nature. Enjoy freedom in nature and be more integrated with nature.

　　often go toLarge temperature difference between day and nightFriends camping in the place, take a ride outside.Seco stretch quick-drying jacketIt’s worth getting the same paragraph.Three-dimensional windproof hatDesign, open the cold wind do not disturb mode.

　　Commuting outCorrect, versatile and beautiful!

　　Go to southwest, northwest or over 2000M high altitude area.Friends can have a look at their home.Outdoor windbreaker coat,keep warmandwind resistance. Integral color systemLow-key and introverted,practicabilitySuper againstrong.

　　It is the eternal mission of human beings on their way forward that everything goes round and round in time and harmoniously coexist with nature.

　　Unbound from the shackles of the city, take the lightness of the wind and run away from nature.

　　No 2 City boy combined with urban function

　　Nothommeblue

　　@nothommeblue

　　The clothes of this family are simply the gospel of the student party.The average price is one or two hundred, which is youthful and fashionable.

　　This set of mountain camping couples wear,Super suitable for forests and watersides in summer,Dirty orange and cement ash are very lining the skin. If you go camping in the mountains, this suit can be said to be very bright and photogenic!

　　if it isPursuit of retro feelingDon’t miss this one for your friends. Under the influence of retro resurgence, black cowboys have a stronger sense of existence in the streets and tourism. After washing, black jeans will show a vintage quality, includingnatureofFeel old-fashioned, very special.

　　This oneBlack bull pullover washed jacket, after uniformSnow washing waterProcessing, will show a matte velvet visual effect, with the popular hooded pullover profile, full of retro atmosphere!

　　prethoracicoftwoTooling three-dimensional bag, the bag cover retains the classic tooling.NeikongDesign, increased the practicality of storage tools.High collar and big hat pocketThe design point provides the outdoor activities.protect against the windProtect,Fashion degreeandpracticabilityBoth!

　　As a classic military style that will go down in history forever, the famous M51 Richao players all have one, but this oneImproved nylon windbreakerYou certainly didn’t!

　　While retaining the basic version, it increases the looseness of the version and combinesurban outdoorThe trend, using the popular sports nylon fabric, is smooth, crisp and stylish, which makes this classic style of World War II break away from the dull military style and embrace the trend street.

　　No 3 America’s oldest outdoor clothing brand

　　Woolrich

　　@BL

　　This is an old brand with a long history in the United States. It started in 1830, and was originally engaged in outdoor products and outdoor clothing.

　　In 2018, an outdoor branch line was established in Japan, focusing on "new minimalism" outdoor. Since this year, the brand has entered the current popular outdoor craze.

　　The style is fashionable and beautiful, not very rigid, which is very suitable for young people who love outdoor sports.

　　Wear it with friends on weekends.Mountain climbing and camping in the wild, very beautiful,Some items are also very well matched and can be worn in combination with daily clothes.

　　No 4 pretends to wander in "small" Europe

　　Aigao AIGLE

　　@Little Nothing

　　As a French outdoor leisure brand founded in 1853, the recent design is more and more.become younger in average age.It has achieved a perfect balance and harmony between returning to nature and not being divorced from urban life, taking into account fashion and all-weather protection.

　　Whether it’s a windbreaker or trousers, they go all the way.Urban leisure routeIt won’t make people feel too street sports, and it has achieved a perfect balance and harmony between the city and outdoor life.

　　This lightweight, fashionable and functional windbreaker is suitable for standing by whether you are at work or traveling.

　　This dark navy blue printed coat is inspired by nature. Alternating mosaic lines are presented in relief, which is very advanced.The light-splash-proof material will not get wet even if it rains lightly, and its breathability is also very suitable for humid southern weather. You won’t feel sultry when you go camping with friends all day.

　　Inside is a fresh sky-blue ivory striped sea soul shirt, and French romance is hidden inside.

　　In addition, their clothes are basicallyQuick-drying materialIt’s very suitable for camping. Even if it’s summer, it’s very breathable. When you wear it to travel, the return rate will be super high!

　　Take advantage of the good times in early summer, enjoy life and the weather, and go and see the nature.

　　No 5 has the spirit of pioneers in the west

　　Timberland

　　Ye zhizhou

　　This is a leading outdoor brand in the world, by providinghigh qualityPay attention todetailTo meet the needs of different outdoor environments.

　　This T-shirt looks ordinary, but it continues the design concept of interaction between the founder of Timberland brand and nature. The simple cut is matched with the natural map, and the style is generous and unobtrusive.Especially suitable for small partners who live in the city and yearn for outdoor life.

　　Shorts are lightweight and quick-drying fabrics, and the upper body is light and free to move. The design of functional pockets meets the needs of carrying them when traveling.

　　Walking into the mountainsMatch onefrivolousofLong sleeve coat, want to havefunctionalityWant againHave style and money.This highly adaptable deep sapphire blue shirt has a generous and capable upper body, and the tailoring of the version is consistent with the refined outdoor temperament of the brand.Whether it is outdoor activities or daily wear, this set is a classic must-have item that can’t go wrong.

　　A rare treasure in No 6 niche brand

　　an empty hole invites the wind—weakness lends wings to rumours

　　@JCLF groundless

　　Spliced pocket short sleeve shirt, based onJapanese styleBut it has moreSense of cityDepending on the overall visual presentation and the wearing effect of outdoor leisure, it is easy to shine in the shape.

　　Whether camping or going out in summer, the most important thing is to dress.let in airThis set of shirts and trousers has such an effect, and wearing the same color will always make people shine.

　　Going camping in summer, you can’t do without spare parts for sun protection clothes. Their sun protection clothes can have a sense of design at the same time, and the fabric is foggy, which is very comfortable to look at.Moreover, it also adopts the anti-splashing, quick-drying and quick-heating, and it is full of coolness, so it is simply not more friendly to friends in love sweating in summer!

　　The white shirt in summer is also full of youth!

　　No 7 outdoor camping mountaineering must-have

　　UPPERVOID

　　@ Tienanzai

　　Friends who go camping in the mountains can see their homes.Functional jacket,There is a big temperature difference in the mountains,The climate is changeableIt is very necessary to buy some suitable clothes at this time.

　　This jacket is a combination of navy blue and bright orange, with a biased design.become younger in average ageThe most important thing is that it is really very.light.Waterproof and sun protection,functionalityverystrong. Specially designedriser ventSay goodbye to ordinary jackets.muggyThe disadvantages.

　　Although this functional suit is for men, it is also a good outdoor item for mountain girls, and the khaki color is also very good with clothes. There are clothes on the sleeves.Adjustable buckleThere are also behind it.Breathable concealed seam,convenientandbe all-match!

　　There are many pockets in the coat, and the breathable mesh under the armpit is also very good!

　　【 Pulse 】 　

　　Women’s 10m air rifle, Yang Qian’s last shot reversed; The weightlifting men’s 67 kg class, and the Li Lijun finally turned over; The women’s basketball team advanced to the key battle, and Li Yueru counted the seconds to make a free throw … … In the Tokyo Olympic Games, at the decisive moments, China athletes responded calmly and boldly, showing the unique temperament of China sports.

　　Since Xu Haifeng won the first gold medal in the Olympic Games in China in 1984, sports in China have been endowed with renewed connotations and extensions for more than 30 years. From people’s physical and mental health to yearning for a better life, from people’s all-round development to economic and social development, from competitive hard power to cultural soft power, sports are being integrated into everyone’s life as never before.

　　The National Fitness Plan (2021-2025) issued by the State Council recently made it clear that by 2025, people’s physical fitness will be more convenient, their enthusiasm for fitness will be further improved, and the number of participants in various sports will continue to increase. National fitness is an important way and means to realize the health of the whole people, and it is the basic guarantee for all people to strengthen their physique and live a happy life, which is related to a healthy and civilized lifestyle and the future of the country and the nation.

　　There are still some cognitive biases in the upsurge of national fitness.

　　At present, China has entered a new stage of high-quality development, and the concept of national fitness has gradually become a mainstream understanding of society. People’s participation has changed from passive exercise of "asking me to keep fit" to active action of "I want to keep fit", and fitness has become a fashion for people to pursue a civilized lifestyle.

　　However, there are still some cognitive biases in the upsurge of national fitness, such as a series of challenging activities such as the morbid pursuit of "slimming" in the circle of friends, punching in "comic waist", backhand touching navel and putting coins on collarbone, which has caused many people to follow suit, which conveys anxiety about body control under abnormal aesthetics. In order to gain traffic in the marketing process, some media have made eye-catching headlines such as "Stick to this action every day, and you will live longer than your peers", consuming people’s fitness enthusiasm and spreading the "wild way" exercise method. Its safety and standardization need to be verified. The injuries caused by this series of inappropriate exercises, instead of playing a fitness role, do harm to people’s health.

　　Fitness is precious, and science comes first. In the process of self-health management, there are some things that are contrary to expectations. If the exercise intensity is too low and there is no exercise effect, it belongs to invalid fitness. However, long-term intensive exercise is too much, which leads to physical dysfunction, decreased immune function and increased sports injury.

　　There is such a real case. Mr. Chen, 23, competed with his friends and did 80 push-ups, so he continued to compete, and he persisted for another 15 minutes. The next day, Mr. Chen was sore, his arm was difficult to lift, and his urine became darker. On the fifth day, Mr. Chen was sore and weak, and his urine was as deep as soy sauce. After being sent to the hospital urgently, he found that renal function damage caused by rhabdomyolysis had occurred. Rhabdomyolysis refers to muscle injury caused by excessive exercise. Muscle cells are "dissolved", which produces toxic substances, releases myoglobin, enters the blood and blocks renal tubules, thus leading to kidney injury or renal failure, which can be life-threatening in severe cases.

　　Blindly punching some difficult movements will lead to or accelerate joint damage, and then damage the ligaments, muscles and soft tissues around the joints. Excessive exercise caused by this will also lead to serious bone mineral density loss, increase the risk of fracture or fracture, and may also lead to permanent changes in myocardial structure, resulting in arrhythmia, and even sudden death.

　　In addition, selling anxiety sometimes makes some bodybuilders focus on sports and ignore nutritional supplements. Carrying out high-intensity fitness exercise in the state of lack of nutritional supplement will lead to decreased immunity and harm to the body for a long time. If you lack professional knowledge, imitating some unscientific body-building movements from online celebrity will probably lead to muscle strain. What’s more, ignoring the pain caused by self-protection mechanism and persisting in continuous practice will gradually turn into chronic diseases, such as osteoporosis and arthritis.

　　Step by step, to avoid invalid and harmful fitness.

　　To return to the initial intention of fitness and avoid ineffective and harmful fitness, we should abide by the principle of gradual progress, and use a scientific and rational attitude to exercise safely, effectively and accurately.

　　Safe fitness.It is necessary to master sports skills, keep fit scientifically and reasonably, and avoid sports risks. Do corresponding protective measures and warm-up activities, stretch and relax the body in time after fitness, and eliminate the metabolic products of energy substances during exercise — — Lactic acid can relieve fatigue caused by exercise. In the process of fitness, we should focus on avoiding injuries caused by excessive exercise. Avoid blindly following unqualified self-media coaches, especially middle-aged and elderly people, and always pay attention to the changes of physical indicators such as cardiopulmonary endurance, flexibility, muscle strength, muscle endurance and body composition when exercising. If the following situations occur during the fitness process, it is very likely that excessive fitness has occurred. At this time, it is necessary to stop immediately: First, there is no injury after fitness but the muscles continue to ache for a week or more; Second, the mental state after fitness is very poor, which may be a "distress signal" issued by the disorder of body hormone secretion; Third, the brain is over-stimulated after fitness, causing persistent insomnia.

　　Effective fitness.Only by doing moderate-intensity exercise for more than 30 minutes three times a week, or accumulating 150 minutes of moderate-intensity or 75 minutes of high-intensity physical activity, can we be considered as effective fitness. Try to achieve 6000 to 10000 steps of physical activity every day in daily life, and form exercise consciousness. Effectively improve cardiopulmonary endurance, and carry out aerobic exercise such as walking, jogging, cycling, etc. Effectively improve the endurance of muscle strength, and can carry out equipment sports, such as barbells, dumbbells, springs, elastic belt, etc. To effectively improve flexibility and fitness, you can try yoga or muscle stretching exercises, including leg press, sitting forward and so on. However, we should pay attention to what we can do and choose the exercise mode that is suitable for our own physique.

　　Precision fitness.Precise fitness refers to "exercise prescription" according to the age structure, physical function, fitness needs and other factors of different groups of people. It is a planned and periodic exercise program designed for different people, so that people can enjoy fitness fun and get healthy bodies at the same time. "Exercise prescription" can be divided into four categories: exercise prescription for competitive training, exercise prescription in physical education teaching, exercise prescription for preventive health care and exercise prescription for clinical treatment. Among them, preventive health care exercise prescription includes aerobic exercise prescription, resistance training prescription, flexibility training prescription, balance training prescription and so on. Such as reducing fat and shaping, in addition to aerobic exercise, muscle strength exercise should be added to avoid the weight loss of muscles and bones; If you want to gain muscle, it is not enough to do strength, but also to add high-protein diet. "Exercise prescription" is the integration of sports training, sports medicine, rehabilitation medicine and other disciplines, which can avoid sports risks and achieve scientific exercise. At present, the "sports prescription library" is being actively established. Through big data analysis, the "sports prescription" can be made more scientific and instructive.

　　Exercise and fitness has become an important way for people to improve their quality of life. People and organizations who love life and sports need to return to their original heart, run on the track of health and fitness with a scientific and rational attitude, and realize people’s all-round development.

　　(Author: Yang Rong, a member of the National Social Science Fund "Research on the Policy System of Promoting the Deep Integration of National Fitness and National Health", and an assistant researcher at Nanjing University of Aeronautics and Astronautics)

Special feature of 1905 film network "Please tell the director that the task of the third brigade has been completed!"With the movie showing all the way, the box office exceeded 470 million. The drama version of the same name was also launched while it was hot, creating a "new speed" of "film and drama linkage".

Two powerful actors, Harmony, performed the same role with different tastes, and the similarities and differences between the drama version and the film version also triggered extensive discussions among the audience.

At the same time, it is another attempt to adapt a hot drama into a film.The film version assembled the original crew of the series, and broke through 300 million with super-high pre-sales, setting a number of records.

In addition, Blossoms Shanghai, which is on the line today, is developing simultaneously with movies and dramas, and there is still a movie version to be shown. From "the drama is excellent, the movie will be reflected" to "synchronous development", what new tricks have been played by the film and drama linkage?

PART.1

It is not easy to "play well and make a shadow"

"Zhang Wansen, it’s snowing!" The series "Twinkle, Twinkle, Twinkle, Bright Stars" starring became the dark horse in 2022 because of the setting of "secretly love the ceiling", which also made this classic line spread all over the network.

Now, after two years, the movie version has landed on the big screen, and once it was officially announced, it gained a super high popularity. Whether it is the return of the original crew, the setting of making up for the regret of "Wanxing CP" or the ritual marketing of "going down to the snow field", the audience’s expectations are full.

Breaking through the pre-sale results of 300 million, the two major ticketing platforms are close to 2.5 million people who want to see it, which also makes "Twinkle, Twinkle, Bright Stars" another phenomenal case of "drama change".

It is the routine operation of the film and television market to adapt the film version after the drama is popular. The popularity of drama series has accumulated a natural popularity and fan base for the film, which not only greatly reduces the investment risk, but also further improves the IP value through the linkage of film and drama.

The recent Seeing You, Searching for Qin, treading on thin ice and Palace in the early years are all classic cases.

However, it is not easy to change from drama series to movies and from small screen to big screen. Although there are many successful cases at the box office, word of mouth is mostly difficult to surpass drama series. It seems to be a law that it is difficult to produce fine works by changing the drama into a shadow.

The problems mainly lie in the following aspects: firstly, whether the main creative team is unified plays a key role in whether the shadow version can continue the texture and quality of the drama version.

Due to the replacement of the main creative team, the quality is not as good as expected, which leads to word of mouth Waterloo. Although the film version of "Hua Qiangu" has not yet been released, it has also caused great controversy due to the casting problem, which has cast a "shadow" on the future of the film.

Secondly, there are obvious differences in content volume, creative logic and audience groups between film and drama series, and it is difficult to break through the "barriers".

Even the original cast is often "unaccustomed" and it is difficult to reproduce the classics of the series. Take "I Want to See You" as an example. Although the film version continues the same cast and lineup, it still fails to satisfy the fans because of the lack of narrative and staffing.

Third, feelings are a double-edged sword. Fans’ attention is both heat and pressure. If they are not careful, their word of mouth will bite back. At the same time, it is also a problem how to create a balance between drama powder and passers-by audience without setting too high a threshold for watching movies.

The big movie ipartment was criticized for "selling dog meat by hanging sheep’s head", which turned the national sentiment into a "tomb-robbing apartment" with a score of only 3.2. After the first weekend, the box office also fell off a cliff.

Although the film version of Love is Delicious continues the story and style of the drama version, many viewers reported that they watched an "extended TV series" and had a certain threshold for watching non-drama powder, so they failed to get out of the circle, and finally only 14.55 million yuan was recorded.

The above examples are enough to show that it is not easy to "break the wall" from the drama series to the movie, and people can’t help but worry about the upcoming "Twinkle, twinkle, bright stars".

PART.2

"Film and drama are open together" has become the new mainstream.

Different from the movie version launched after the series fire, more and more producers or copyright owners choose to put this process ahead, and determine the development mode of "one fish eats more" from the beginning, and the movie version and the drama version are promoted at the same time to form a set of "combination boxing".

The Three Battalions is a typical example. There are Wanda movies behind the film version and the drama version, and the time lines of preparation, starting, fixing and broadcasting are almost synchronous, which truly realizes the zero-time linkage of film and drama.

Yin Xiangjin, the chief producer, once explained the original intention and significance of "simultaneous development of film and drama". "A good story needs to be perceived by more audiences, and two different artistic expressions also have their own emphasis on content. Based on the advantages of long narrative of the drama, TV dramas can better explain the story, show the development of the relationship between the characters more delicately and shape the three-dimensional group image more comprehensively."

At present, the film version and the drama version of "The Three Battalions" do show this difference in creation, and also play a role in mutual drainage to a certain extent, but on the other hand, the "face-to-face" between the film version and the drama version has also triggered a concentrated comparison and discussion among the audience, which has brought great controversy and pressure to the early stage of the drama version.

Not only "Three Battalions", but also "Under Different Men", "Trident" and other projects have chosen a similar model. Tencent participated in the production of both the film version and the drama version of "Under the Alien". The drama version was directed by and won a good reputation after the broadcast, while the film version was directed by and will also meet the audience.

"Trident" also from the beginning of development, it has set a plan for the linkage between film and drama. Ma Ke, the producer and producer, once told the media that the success of the drama version has greatly promoted and publicized the film, so that the audience has a good expectation of watching the film and expects the film to gain good results through linkage operation.

The mode of "simultaneous opening of movies and dramas" is also very extensive in the linkage between online dramas and online movies. As early as the first season of "The Husband-in-law" was finished, the initial planning of the related derivative film "The Husband-in-law’s Good fortune is high" had already started, and it was chosen to be released between the first season and the second season, which well continued the popularity of IP.

During the same period of preparation for filming "The Wind in Luoyang", many IP-linked online movies, such as "The Yin and Yang Boundaries of the Wind in Luoyang" and "The Twin Chasers of the Wind in Luoyang", are also being developed simultaneously.

From the above examples, it is not difficult to see that the advantage of co-opening movies and dramas is that the production is convenient for unified control and coordination of the content, quality and broadcasting rhythm of the movie version and the drama version, and it is also a sign that the IP development of movies and TVs is more industrialized and systematic.

On the other hand, the "simultaneous production of movies and dramas" undoubtedly means higher costs and risks, and it is necessary to have enough confidence in IP and the cast. It is also worth thinking about how the film version and the drama version really play different cards, feed back each other’s enthusiasm and avoid "left and right fighting".

From drama series to movies, whether it is re-enactment, adaptation, derivation or continuation, we look forward to more gameplay of "movie-drama linkage" to maximize the value of IP.