In the eyes of many people, the elderly are labeled as conservative, rigorous and simple, and their leisure time is nothing more than watching TV, playing Tai Chi, fishing and playing mahjong … … However, with the development of economy and the improvement of people’s living standards, the life of the elderly is no longer boring. More grandparents know how to enjoy their old age with a young mind. When the old people meet the social network platform, they suddenly find a broad stage to "show themselves".

　　Online celebrity’s old man plays with Tik Tok and lives up to his spirit.

　　Old people in China used to be considered as a group with low consumption power, slow to accept new things and brands, and unwilling to spend money. However, this perception seems to have changed. The new generation of elderly people are not the people of the previous generation who scrimped and saved their lives by sunbathing. They are called "new old people", with spare money and an open mind, trying to live younger than their actual age for the rest of their lives. They are not only at the forefront of fashion, but also keen on social entertainment and are willing to accept technological innovation. In 2018, China’s silver-haired economy, the social entertainment market alone reached 480 billion yuan, an increase of 21.8% compared with 2017. It is speculated that in 2021, the proportion of social entertainment and physical therapy (including beauty) will exceed 40%, and social entertainment (including leisure and entertainment, tourism interests, etc.) will take the largest piece of cake for the elderly.

　　In Tik Tok, there are not only younger brothers who dance handsomely, but also younger sisters who sing sweetly. Naturally, there are also talented elderly people. Gesture dance is a major feature of Tik Tok, and the most popular "gesture dance of love" is challenged by young people’s creation. Because it is easy to learn and convey love, it attracts many users to imitate it. The most surprising thing is not the performance of young people, but an old couple over 70 years old. They danced to the camera and followed the music instead of gestures. Grandma wore a red sweater and an orange scarf around her neck, which was fashionable and warm, and the lady knot surrounded the beautiful customs. Grandpa wears a white shirt and interacts with her. The scene is both lovely and warm. In fact, it was his granddaughter "Nymph" who took this video. It became a hit after filming, and now the number of likes has reached more than 3 million. Seeing this old couple who have been married for many years and still love each other as before, netizens lamented: "The most fashionable grandparents in Tik Tok!" Now that two years have passed, there are still many people commenting on "come back and have a look."

　　In fact, Tik Tok is not only a place for young people, but also for the elderly who pursue individuality to play with fashion and release their nature. The old couple who show a beautiful love declaration, the Beijing uncle who plays with a hoop, the old man who writes with a brush, the old man who plays ball with young people, the old artist who plays tricks and blows sugar, the old man who plays English and explains Chinese characters, the old woman who still insists on exercising in the gym in her 70 s, the old man who takes off flat on roller skates, and even the old martial arts man who shows his warrior demeanor with one stroke and one style, the old father who plays classic and popular piano music, and Thailand who likes to play and sing classic songs. Not only that, in the webcast platform, the fashion of the old runway show all over the country shows the beauty of a prosperous life and colorful sunset. Cheongsam and dress, standard runway, standard catwalk, the gas field of old models does not lose youthful and beautiful girls. They confidently and charmingly show their skillful performance skills and mature and elegant demeanor to the audience and people in front of the screen, reflecting the unique mental outlook of the elderly.

　　Online celebrity, a senior social platform, is constantly emerging.

　　In recent years, the number of elderly people related to social platforms in online celebrity has gradually expanded, and their attitude of entertaining themselves on the Internet is no less than that of young people. Tik Tok, webcasting and bilibili are the platforms where many elderly online celebrity emerge. They pay attention to their posture and clothes, and live their spirit on social networking platforms, and their physical and mental indexes are improved, making them healthier and happier. For example, "my aunt has a style" who likes to maintain and love life. In the dance video of Guofeng Hanfu, her temperament is elegant and her manners are extraordinary, which surprised many netizens. The video "Smile is a woman’s best skin care product" made netizens call her live exquisitely. "I hope everyone can live as they like now and in the future." She asked her family to record VLOG’s life posture from morning till night and at every time, because she enjoyed every day’s happiness and wore sunglasses like a little girl in her twenties. Grandpa, the little urchin, has no intention of planting willows in the shade. Grandpa and grandma dance in various costumes. They live like children just like Grandma Chen, the naughty one. Netizens have left messages: "I envy them for living like children, and I envy my grandfather for spoiling my grandmother into a child"; "Cai Yunen" currently has more than 4 million fans, sharing the daily life of grandma who loves hot pot sweet roast duck. It turns out that grandma can also be rejuvenated by wearing a dress like cherry pellets; “The "Flower Grandfather’s Most Beautiful Grandma" group of Le Tui Family, four grandmothers form a "Silver-haired Girlfriend Group" wearing cheongsam and princess clothes every day, and recently won the first place in Tik Tok Hot Search, inviting constant media interviews to make them become out-and-out "Grandma online celebrity"; Every day, the four grandfathers also wear the fashionable clothes of young people, living the elegant demeanour of the little magic fairy of Balala, showing the warmth and emotion different from young people’s performances; "Figo" claims to "live well for yourself, and God will give it to you". The five old partners love singing, dancing and wearing Tang costumes, and at present they also circle more than 80,000 powder.

　　Not only ordinary old people, but also those once glamorous stars have found another spring in their lives on social networking platforms after they get old. Young people’s spiritual mentor "Grandpa Benchang You of Jigong" is an actor in Jigong’s Travels. He recited the poem "Qingsong" in a pink suspender suit, which made many netizens instantly recall Jigong; The profile of "Zhang Shuangli" wrote: "Age is just a number", and his top three videos all received more than 2 million likes. He is the grandfather who plays Guan Xiaotong in the TV series "Sweet Critical Strike" and the prototype of Huang Zhong in "the glory of the king". He dresses himself up in a cool three-dimensional way every day; The old version of Gao Fushuai’s "Grandpa Beihai" not only published a new book, but also released videos of various suits and fashions in Tik Tok, just like Hirofumi Kurino, a famous Japanese clothing god, wearing a suit, a chest-opening shirt and a scarf, with white hair, belonging to the temperament of an old man of playboy. This traditional formal suit shows the charm of an old man in China, and a gentleman’s aesthetics is mixed casually. Although he has only eight works at present, each praise has reached more than 10,000. He wrote in his introduction: "I can wear what you can wear. You must have a sense of ceremony when you are alive, regardless of age and mentality." In fact, the old people have never grown old, but have changed their appearance, showing their true selves on social networking platforms and becoming "never too old,A model of tide to old age.

　　With the advent of an aging society, the market size of the elderly is expanding rapidly. According to the consulting data of Ai Media, in 2017, the number of elderly people with a monthly family income of more than 4,000 yuan reached 110 million, including more than 20 million elderly people with a monthly income of more than 10,000 yuan, and the scale of silver-haired economy-related industries reached 3.7 trillion yuan. By 2021, the size of the elderly market is expected to reach 5.7 trillion yuan. As a result, the old-age label of austerity will be rewritten. Socialization, youthfulness, fashion and intelligence are becoming the new characteristics of the consumption upgrade of the new generation of the elderly. Nowadays, the elderly have got rid of the entertainment mode of just watching TV to kill time. They will play iPad, watch dramas and play games, and they also like to dress up and show off themselves. The "new generation" of elderly people are at the forefront of entertainment fashion, and their clothing design may no longer have boundaries with young people. Text/Wang Wei

　　Rated power refers to the power of electrical appliances when they work normally. Its value is the rated voltage of the appliance multiplied by the rated current. If the actual power of the electrical appliance is greater than the rated power, the electrical appliance may be damaged; If the actual power is less than the rated power, the electrical appliance may not run.

　　In DC circuit, the product of rated voltage and rated current is the rated power of electrical appliances. Note: p amount =U amount ×I amount

　　Output power of power equipment or input power of energy-consuming equipment under normal operating conditions. Often in "kilowatts". It also refers to the power that the machines produced in the factory can reach when they work normally. That is, the power of a machine. The rated power of the machine is certain, P=Fv, so the force generated by the machine is inversely proportional to the running speed. For example, when a car is driving on a flat asphalt pavement, the traction force F required is smaller, and the speed can be higher; When the road is uneven or uphill, you need a lot of traction, so you must switch to low speed.

Rated power of computer

　　Rated power is the maximum power that the computer radiation eliminator can provide when it works continuously, and the unit is watt (W), or the unit is kilowatt (KW), and 1kW = 1000W. The computer radiation eliminator is used to replace the computer power cord when working, so its rated power must meet the needs of the computer and is the most important parameter of the computer radiation eliminator. Rated power is closely related to rated voltage and working current, which is equal to rated voltage multiplied by working current in principle, so the rated power of computer radiation eliminator is generally between 1000W and 2000W W. Like the working current, the rated power is the maximum power that can be provided in continuous normal work, not that such power is necessary in work. In fact, the power of the computer radiation eliminator at work is far less than this value, which basically depends on the power required by the computer itself, and the power consumed by the computer radiation eliminator itself is very small.

Rated power of power supply

　　Rated power refers to the power that the power supply stably outputs for a long time when the ambient temperature is -5 degrees to 50 degrees and the voltage range is 180 V to 264 V. When testing the power of power supply, manufacturers usually do it at about 50 degrees. The specific method of marking the rated power of the power supply is generally as follows: under the premise of not exceeding the maximum current output by this circuit, gradually reduce its load resistance, and measure its load voltage drop and ripple coefficient at the same time. When the load voltage drop and ripple coefficient exceed the allowable range, record the current value at this time as the maximum working current. Record the maximum working current of each output, and then compare it with the power standard formulated by Intel, so as to determine the rated output power of the power supply. Rated power is the most important standard in power supply. Usually, the power of the power supply generally refers to the rated output power of the power supply. On the nameplate of the power supply, the marked power should be rated power.

Fighting fish carnival opens in Wuhan. Reporter Yan Xiangtao photo

　　Hubei Daily News (Reporter Zheng Yiming, Qu Xiangtao correspondent Zhang Xi) Shilijiang Beach, three-day carnival. On May 28th, the Betta Carnival kicked off in Jiangtan Park, Hankou, Wuhan. The three-day carnival will include eight highlights, such as amusement, e-sports, games, stars, entertainment, science and technology, food, and secondary elements. More than a thousand anchors, e-sports gods, secondary elements celebrities and stars at home and abroad will appear one after another.

　　Chen Shaojie, founder and CEO of Betta Fish, said that Betta Fish is striving to build a cultural industry cluster and industrial atmosphere in Wuhan that is no less than that in the North, Guangzhou and Shenzhen, promote the development of Wuhan’s Internet culture industry, and strive to make Betta Fish truly a "city card" in Wuhan.

Fighting fish carnival opens in Wuhan. Photo courtesy of correspondent

　　The "live broadcast+theme park" is a pioneer, and it is estimated that the traffic will reach 250,000.

　　The LOL exhibition competition led by "Smile Cave Master" and explained by "Deyun Color" opened the curtain of carnival, and the superb technology and wonderful confrontation between big coffees won applause and cheers from the scene.

　　During the carnival, seven popular e-sports events will be staged, including the CS:GO anchor match, the DOTA2 All-Star Game, the offline viewing platform of the Manila Masters and the the glory of the king Exhibition.

　　The carnival focuses on the mode of "live broadcast+theme park", and the smell of fighting fish can be seen everywhere in the park. Shark matrix with different expressions, jungle image maximum, honeycomb maze, etc. have earned enough attention. The experience areas created by Tencent, Netease, Microsoft XBOX, Blizzard, Unicom Wo Games, Storm and other big manufacturers are bursting with popularity, and the AR/VR experience area and Jaguar Future Auto Show have added cutting-edge scientific and technological elements.

　　In addition, a cross-border matrix of Hollywood movies, entertainment, games, sports and so on, such as Guardians of the Galaxy’s "Dancing Team", Captain America, "Little Emperor LeBron", DOTA2 Fire Girl, Disney, has been assembled, which is called an "epic lineup". In the next two days, the creative teams such as Pirates of the Caribbean 5, Twilight, Assassin’s Creed and The Walking Dead will also hold fan meetings or interactive activities.

　　According to conservative estimates, the three-day carnival is expected to attract 250,000 people. Coupled with the strong blessing of the online platform of Betta, the number of online viewers will easily exceed 10 million.

Fighting fish carnival opens in Wuhan. Photo courtesy of correspondent

　　Practicing "Live Broadcasting+"and Building Internet Cultural Industry Cluster

　　As a leader in the domestic live broadcast industry, Betta took the lead in proposing the strategy of "live broadcast+"in 2016, and was the first live broadcast platform in China to create a "positive energy" section. At present, the content of fighting fish covers government affairs, police affairs, culture, public welfare, life, e-sports, entertainment, sports competition, mass entrepreneurship and innovation.

　　The carnival presents many highlights such as "diversification, internationalization and IP", which is a centralized and three-dimensional display of the strategic achievements of Betta’s pan-entertainment, and also a reflection of Betta’s "live broadcast+"strategy and brand maturity.

　　Betta’s ambition to become a new pole of China’s Internet is revealed. According to reports, DouYu, located in Wuhan Optics Valley, will build the first industrial cluster of live broadcast platform in China, link the real economy with the Internet, and concentrate the upstream and downstream of the live broadcast industrial chain in Wuhan, so as to build a cultural industrial cluster and industrial atmosphere that is no less than that of Guangzhou, Guangzhou and Shenzhen.

　　According to reports, Betta will also set up a venture fund, which is mainly used to support local cultural start-ups.

　　According to a report by Wuhan Evening News on May 29,

　　80,000 people rushed to Hankou River Beach to have a carnival, and 50 million people "watched" online.

　　Betta Carnival became a super "online celebrity" yesterday.

　　It is the largest cultural event in Wuhan in the past 10 years, refreshing many industry records in the national live broadcast industry.

　　This newspaper (reporter Cui Mengxin correspondent Zhang Xi Wang Fa) Hankou River Beach, which is in harmony with the Yangtze River, constitutes a unique landscape center in downtown Wuhan. Yesterday afternoon, it also became "online celebrity".

　　Linjiang has already set up a giant LED screen. On the other side of the screen is Greenland 636, the tallest building under construction in Wuhan. At two o’clock in the afternoon, electronic music with strong rhythm sounded at the scene, and the fighting fish carnival officially kicked off.

　　This three-day carnival will include eight highlights, such as amusement, e-sports, games, stars, entertainment, science and technology, food and secondary elements. More than a thousand anchors, e-sports gods, secondary elements celebrities and stars at home and abroad will appear one after another. It is also the largest cultural event in Wuhan and even the central region in recent ten years.

　　The carnival is specially located in Hankou River Beach, which spans Five Blessingg Square from the Flood Control Monument, covering an overall area of about 250,000 square meters, setting a record for the largest scale and lineup in the national live broadcast industry.

　　"The open venue backed by the Yangtze River is precisely to reflect the enthusiasm, openness and tolerance of Wuhan and Betta." Chen Shaojie, founder and CEO of Betta, said at the opening ceremony. This time, the fighting fish is full of sincerity, and the lineup is greatly "upgraded" compared with the first carnival. The number of online celebrity anchors officially invited has increased from more than 200 to more than 500, and Microsoft, Sony and Marvel Comics have officially participated … The fighting fish carnival has set a new industry standard in terms of scale lineup and content dimension.

　　As of 9: 00 last night, the carnival attracted 80,000 people to participate in the scene on the first day. The peak viewing time of the official live broadcast room exceeded 8 million, and the cumulative online viewing time exceeded 50 million.

　　With the help of live broadcast, thousands of netizens felt the agitation and collision between modern popular internet culture and the central axis of the Yangtze River and the new culture of Wuhan. The "unicorn" fighting fish is writing a warm, open and inclusive footnote for Wuhan with young genes. Wuhan, on the other hand, takes the "Betting Fish Carnival" as the stage to show the world the changes of Wuhan’s economy, the charm of its urban environment and investment environment.

　　Zhang Wenming, co-founder and CEO of Betta Fish, said that Betta Fish intends to hold a "Betta Fish Carnival" in Wuhan every May. After the early development, Betta Fish became a "city card" in Wuhan and spread to the whole country.

　　Online celebrity walks around and plays games to the fullest.

　　On the first day of the fighting fish carnival, the popularity exploded to the limit.

　　Anchors waiting to play, reporter Zhou Di photo

　　The sunny, hot and high temperature in Wuhan can’t stop the enthusiasm of tourists. Yesterday, the fighting fish carnival opened only for more than an hour, and the queue in front of the ticket office was already 100 meters away!

　　Today and tomorrow, the fighting fish carnival will continue to be held in Hankou Jiangtan.

　　The "International Model" Trend Exhibition entered Wuhan for the first time.

　　This fighting fish carnival and the world’s leading trend culture company POP! Life cooperation brings the trend cultural activity FanXperience to Wuhan for the first time.

　　Following this trend exhibition, many international stars will come to Wuhan: actors from the movies Twilight, Pirates of the Caribbean 5, American TV series House and Evil Forces will be parachuted into the scene, and Nana Yamada, a former NMB48 member from Japan, will also come to the fighting fish carnival.

　　"Wuhan element" can be seen everywhere.

　　The fighting fish carnival is full of international style, but the "Wuhan element" can also be seen everywhere.

　　Betta itself is a Wuhan enterprise, and the smell of betta can be seen everywhere in the carnival park, and you can inadvertently see the shark matrix with different expressions. Nanjing, one of the "Four Little Dragons" of Wuhan Internet enterprises, also helped the Betta Carnival.

　　Founded in 2010, Ningmeidu specializes in DIY computers and peripheral products, and has now become the leader of customized computers in China. Ningmeidu provided a top-level game console for the Betta Carnival, and provided a solid backing for the e-sports competition at the carnival.

　　The carnival also has a special "flash food shop". On the food street, you can also see hot Wuhan crayfish, which attracts many foreign tourists to taste.

　　According to betta, hundreds of local enterprises in Wuhan participated in this carnival in various forms. Reporter Cui Mengxin

　　Popular! Limit the flow on the opening day.

　　This year’s Betta Carnival is undoubtedly full of benefits for game fans: there will be several live PK of major e-sports events in the carnival, namely LOL, the glory of the king, DOTA2, CS:GO, Street Fighter 5 and Hearthstone Legend. During the Betta Carnival, the DOTA2 Manila Masters is also in full swing, and the live stage will broadcast the event to let netizens know the progress of the competition at any time. The 2017 China Youth E-sports Competition (CYEC) also joined hands with the Betting Carnival, and today the national finals were held on the spot.

　　Many game fans rushed to the scene: at 3 o’clock yesterday afternoon, there was a 100-meter long queue at the ticket office. Due to the increasing flow of people, in order to ensure safety, less than 4 o’clock, the organizer had to take temporary current limiting measures, and the scene was "only unable to enter".

　　You can meet an anchor in a few steps.

　　"I just sent it to Chen Yi!" At this fighting fish carnival, many popular anchors will arrange a meeting, which also attracted many netizens to rush to the scene to "see real people". According to the introduction of fighting fish, nearly 1,000 online celebrity anchors from all over the country were present this time, many of whom were unofficially invited.

　　This carnival is also a "second element" carnival. At the scene, you can see a COSER (role player) dressed up in a few steps. At present, "Pirates of the Caribbean 5" is being shown, and there are also people playing Captain Jack played by Johnny Depp at the fighting fish carnival, which attracts many spectators to line up for a group photo.

　　A lot of painstaking amusement facilities and games have attracted many tourists to queue up to participate. The "giant doll grabbing machine" is to lift the player through the mechanical arm and hang in the game pool to grab the "treasure box"; Two special effects makeup artists put on realistic "zombie makeup" for tourists in the shed and took photos with them.

　　Wenchuang Cafe is looking for a bosom friend in Wuhan

　　Invited to attend the fighting fish carnival

　　(Reporter Zhang Quanlu) Yesterday afternoon, leaders of world-renowned cultural and creative enterprises such as Penguin TV, Competitive Times and Maker Planet who were invited to attend the second fighting fish carnival held talks with relevant leaders of Wuhan, Jiang ‘an District and Donghu High-tech Zone. Li Shuyong, member of the Standing Committee of the Municipal Party Committee and Minister of Propaganda, said: The story of bosom friend took place in Jiangcheng, and I hope that cultural and creative enterprises can find bosom friends in Wuhan and play a development movement together.

　　As the "competitive era" of the world’s first VR (Virtual Reality) e-sports platform, Li Jinlong, CEO of Penguin TV, told their experience of conquering the world with VR e-sports games at the investment promotion meeting. The relevant person in charge of Donghu High-tech Zone Management Committee immediately invited Li Jinlong to arrange these game events in Wuhan, which will be closely combined with the upcoming 2017 Wuhan International Game Exhibition and China Game Festival on October 1 to achieve a win-win situation. Li Jinlong accepted the invitation with pleasure.

　　Ruchen, the founder of Maker Planet, introduced their latest cultural and creative projects-robot competition and drone fighting. Ruchen said that many of their fans in Wu Hanyou are mature, and they will develop this project in the future and cooperate deeply with Wuhan.

　　Betta will set up a venture fund

　　Create a cultural industry cluster that is not inferior to Beishangguangshen and Shenzhen

Yesterday’s Betta Carnival reporter Zhou Di photo

　　This newspaper (reporter Cui Mengxin) learned yesterday that the "unicorn" betta plans to set up a venture fund to support Wuhan cultural start-ups.

　　As a leader in the domestic live broadcast industry, at present, Betta covers government affairs, police affairs, culture, public welfare, life, e-sports, entertainment, sports competition, mass entrepreneurship and innovation. Now, Betta has opened up a formed VR live room.

　　"We intend to build the first industrial cluster of live broadcast platform in China, link the real economy with the Internet, concentrate the upstream and downstream of the live broadcast industry chain in Wuhan, and create a cultural industrial cluster and industrial atmosphere that is no less than that of Beishangguangshen." According to Zhang Wenming, Betta also plans to set up a venture fund, which is mainly used to support local cultural industry start-ups.

　　The first day of the fighting fish carnival

　　The traffic police advised more than 500 cars along the river.

　　(Reporter Yang Wei correspondent Qian Xiaojun) Yesterday, due to the fact that the parking spaces in Hankou Jiangtan could not meet the demand of vehicles coming to participate in the Betta Carnival, there were many illegal parking along the river, especially double-row parking. Jiang ‘an Traffic Brigade managed to stop illegally, advised to leave, patrolled and controlled, and promptly unblocked and treated the traffic jam. In yanjiang road and Jiangtan Park, more than 500 vehicles were advised to leave, and the traffic police suggested parking at the parking spots adjacent to the river.

　　CCTV News:From 8: 00 am yesterday (5th), the aircraft wake reclassification experiment was started in Guangzhou and Shenzhen. The wake generated in the air when an airplane flies is like the waves and eddies caused by a ship sailing in the water, so two airplanes must keep a safe distance in the air.

　　In order to prevent dangerous situations such as pitching, rolling and stall caused by the aircraft behind entering the vortex field at the front tail, ICAO has formulated wake interval standards based on practical experience.

　　The scheme of this experiment comprehensively studies the remarkable characteristics of domestic large-scale hub airports, such as aircraft types and distribution periods, and subdivides heavy and medium-sized aircraft.

　　From 8: 00 a.m., the aircraft participating in the test in Guangzhou and Shenzhen control areas began to fly according to the new safety interval standard. At 8: 05, the interval between Boeing 757 and Airbus A320 was reduced from 9.3 km to 6 km.

　　Kang Nan, Vice Minister of Air Traffic Control Department of Air Traffic Control Bureau of Civil Aviation Administration:With reference to relevant foreign standards and operating experience, and in combination with the actual operating characteristics and distribution characteristics of China civil aviation, we have studied and formulated the wake interval standard of China.

　　Taking Airbus A380, a super heavy aircraft, and Boeing 777, as examples, the wake interval between the front and rear aircraft was reduced from 11.1km to 9.3km, with an optimization range of 16.2%. However, the distance between light aircraft, medium-sized aircraft and heavy aircraft increased by 4.3km and 5.1km respectively, with an increase of more than 45%, and the possibility of being affected by the wake of the preceding aircraft was further reduced.

　　The experiment of aircraft wake reclassification will be conducted at Guangzhou Baiyun Airport and Shenzhen Baoan Airport and their control areas for one year. The first stage is the testing stage, in which China Southern Airlines, Hainan Airlines, Shenzhen Airlines, FedEx and United Parcel Service Company are arranged to participate. The second stage is the promotion stage. On the basis of summarizing the operation experience in the first stage, the wake reclassification method and separation standard are applied to all applicable aircraft operating in Guangzhou and Shenzhen airports.

　　It is estimated that the experiment of aircraft wake reclassification will improve the runway capacity and operational efficiency of civil aviation.

　　The runway capacity is expected to increase by 5% during peak hours, which can effectively alleviate the situation of route congestion, and passengers’ travel efficiency and experience will be further improved.

　　Since 2010, the average annual growth rate of China’s civil aviation flight volume is 11.6%, but the average annual growth rate of civil aviation fixed routes is only 1.7%. At present, there are usually about 400 flights a day on busy international routes, while there are 13 routes with more than 500 flights a day in China.

　　Kang Nan, Vice Minister of Air Traffic Control Department of Air Traffic Control Bureau of Civil Aviation Administration:The current ICAO wake separation standard was formed in the 1970s of last century, which limited the improvement of the capacity and efficiency of our large busy airports to some extent, and also caused unnecessary flight delays and waiting.

　　According to the calculation of the air traffic control department, the annual runway capacity of the top 10 busiest airports in China is expected to increase by about 47,450 flights, the annual runway capacity of Beijing Capital Airport is expected to increase by about 7,665 flights, and the annual runway capacity of the two airports in Shanghai is expected to increase by about 9,490 flights.

　　A few days ago, the Intermediate People’s Court of Jinhua City, Zhejiang Province rejected the application for bankruptcy and liquidation of the Youth Automobile Group (hereinafter referred to as the Youth Group), which is famous for "inventing the car and adding water to run". According to the civil ruling issued by the Judgment Document Network on August 26th, Haining Asset Management Company applied for the bankruptcy liquidation of Youth Group, and the reason for the application was "failure to pay off due debts and clear lack of solvency".

　　News protagonist

　　Famous for its water-hydrogen engine.

　　The reason why the Youth Group has attracted much attention is the "invention" of Pang Qingnian, the chairman of the board, that "the car can run with water". On May 23rd, Nanyang Daily published a front page titled "Water-hydrogen engine officially goes offline, and the secretary of the municipal party committee praised it! In the article, the article said that the water-hydrogen engine was officially off the assembly line in Nanyang City, which means that the vehicle-mounted water can produce hydrogen in real time, and the vehicle can drive only by adding water.

　　According to the official introduction of Youth Automobile, the youth water-hydrogen fuel vehicle does not need to refuel or charge, but only needs to add water, with a cruising range of over 500 kilometers and a car of up to 1,000 kilometers.

　　When the news comes out, detonate the network. Nanyang has become a place where many media flock.

　　On May 26th, Nanyang Municipal Government held a news briefing to introduce the project as "vehicle-mounted hydrogen energy vehicle for instant hydrogen production by hydrolysis". In the next step, we will continue to conduct further feasibility study on the project with a positive and prudent attitude, strictly control risks and ensure that there is no problem in capital investment.

　　Regarding the investment of the 4 billion yuan project concerned by public opinion, Nanyang Municipal Government stressed at the news briefing that "the project has not been established yet, and there is no substantial start, and there is no investment problem of 4 billion yuan".

　　Why is this same youth group related to the asset management company in Haining City, Zhejiang Province?

　　Origin of relationship

　　State-owned companies and youth cars once hit it off.

　　Enterprise investigation shows that Haining Asset Management Company is a 100% holding company of the State-owned Assets Supervision and Administration Office of Haining Municipal People’s Government with a registered capital of 2 billion yuan. It was established in December 1996 and its legal representative is Jiang Xuebiao.

　　Youth Group was established on January 9, 2001 with a registered capital of RMB 100 million, and its business scope covers the sales of domestic cars (excluding cars) and spare parts.

　　In 2005, Pang Qingnian contacted Haining for the first time. Originally, he only wanted to build a project involving automobile parts production in Haining. However, with the deepening of contact, Pang Qingnian expanded the project to the whole automobile industry chain such as vehicle manufacturing, new energy research and development and parts production.

　　In the available public reports, in May, 2010, Haining Automobile New Energy Project of Youth Automobile Group was officially started in Jianshan New District of Haining City. The total investment of the project is 119.12 million yuan, which will form an annual production capacity of 1 million 300,000 farads (capacity units) automobile supercapacitors.

　　At that time, Pang Qingnian was full of ambition. "Haining is a fertile soil. With the good seeds of youth cars, there will be good saplings." At the groundbreaking ceremony, Pang Qingnian said.

　　Everything seems to be developing in a good direction. On the afternoon of January 17th, 2011, the relevant leaders of Haining visited the construction site of Haining Lotus Passenger Car Project of Youth Automobile Group. The leaders are satisfied that the project has opened up the construction situation in a short time and made rapid progress. In March, the Environmental Protection Department of Zhejiang Province officially accepted the Environmental Impact Assessment Document on the Investment Project of 200,000 sets of passenger car stamping parts with an annual output of Haining Lotus Passenger Car Co., Ltd. Two things happened one after another, which made Pang Qingnian’s car dream in Haining more and more real.

　　However, first, the Youth Group’s plan of trial production of supercapacitors in June 2012 has never been implemented, and then the promise that the first car would be rolled off the assembly line at the end of 2012 has been delayed. Although during this period, the government of Jianshan New District in Haining has been maintaining good communication with youth groups, but the projects that have not progressed for a long time have also made Haining very difficult.

　　At the beginning of 2013, the Youth Group and the government began to draw up an agreement to end the project. After four months of discussion, the government decided to take back the land and the Youth Car Haining project ended.

　　At this point, the youth group Haining dream of building a car. However, its relationship with the state-owned management company in Haining City is "cut and disorderly".

　　Judging from the ruling of Haining State-owned Assets Management Company related to Youth Group that has been published at present, Youth Group entrusted the company to help it with the loan when it launched the automobile project in Haining that year.

　　In the ruling published a few days ago, the facts ascertained by Jinhua Intermediate People’s Court were also stated. "In August 2014, Shanghai Arbitration Commission issued (2014) Huzhong Case No.237, 239, 240, 241, 242, 243, 244, 245, 246, 247, 248 and 249 respectively. It was awarded that Haining Xianghe Auto Parts Co., Ltd., Haining Jirui Auto Parts Co., Ltd. and Haining Youth Light Vehicle Co., Ltd. paid Haining Asset Management Company the principal of the loan of 582 million yuan, interest and arbitration fees, property preservation fees, etc., and the Youth Group assumed joint and several liability for repayment. The post-youth group failed to fulfill its obligations determined by the arbitration award.

　　In other words, the youth group owes money to Haining State-owned operating company. Therefore, Haining Asset Management Company applied for bankruptcy liquidation of Youth Group.

　　Hard to say the status quo

　　Youth group assets exceed liabilities.

　　The balance sheet shows that by the end of 2018, Youth Automobile Group had assets of 1.583 billion yuan and liabilities of 735 million yuan. On this basis, the youth group believes that assets exceeding liabilities do not constitute bankruptcy conditions stipulated by law.

　　The Youth Group also pointed out that it has a leading position in the industry, has operational value and is still in operation. Youth Group is also one of the three enterprises in China that have the production qualification of complete sets of buses, trucks and cars, and the only one in Zhejiang Province. Among them, the bus project has three core technologies of neoplan platform: complete vehicle, drive and front axle, and it is a participant in 16 industry standards. Truck is the only heavy truck enterprise in China that has passed the EU normal standard certification.

　　Not only that, the Youth Group has always been at the forefront of the country in the research and development and layout of new energy vehicle technology. "It is the above advantages that have enabled the Youth Group to engage in business and have operational value despite the difficulties in recent years."

　　In terms of debt restructuring, Youth Group said that the realization of the restructuring plan is just around the corner.

　　In addition, the youth group believes that if it enters bankruptcy proceedings, it will lose all its automobile production qualifications, resulting in a sharp decline in enterprise value. According to the relevant agreements of the reorganization plan, bankruptcy proceedings will lead to the failure of the ongoing reorganization plan, which is not conducive to safeguarding the interests of other creditors.

　　Latest progress

　　The court rejected Haining Company’s bankruptcy liquidation application.

　　For the bankruptcy reorganization, the Youth Group also raised the objection that they had negotiated with Haining Asset Management Company according to the debt repayment plan of the reorganization agreement, but the two sides failed to reach an agreement. However, the Youth Group expressed its willingness to continue to communicate with Haining Asset Management Company on debt settlement and strive for understanding and support.

　　Jinhua Intermediate People’s Court believes that youth groups and affiliated companies mainly produce and sell new energy vehicles, which is a state-supported industry. Some of the core resources of the youth automobile series enterprises have operational value, and the youth group continues to operate, and there is no situation that the assets cannot be realized completely. Although youth groups have some difficulties in paying off debts, it is possible to pay off debts through self-negotiation, government assistance and investment introduction.

　　In the end, Jinhua Intermediate People’s Court ruled that the application of Haining Asset Management Company was not well founded and said it would not be accepted. Jinhua Intermediate People’s Court also stated that "if you are not satisfied with this ruling, you can submit an appeal to our court and submit a copy to the Zhejiang Higher People’s Court within ten days from the date of delivery of the ruling." Text/reporter Zhang Rui

　　The little red book, which claims to have 250 million users, is "yellow"

　　The app that has made billions of dollars in 6 years was removed from the Android app store yesterday. Xiaohongshu said that he is communicating with relevant departments.

　　There are frequent problems such as writing in grass, product fraud, etc. Some bloggers say that they have received money from merchants and wrote according to their requirements.

　　On the evening of July 29, Xiaohongshu app was removed from several Android app stores, which triggered speculation.

　　As a "lifestyle platform for young people and the entrance of consumption decision-making", in the past two years, negative news such as writing in grass, data fraud and e-commerce fakes have become common occurrences.

　　Since May this year, in the face of controversy, Xiaohongshu has carried out self-rectification. It is not yet known whether this removal will help Xiaohongshu continue to scrape bones and cure poison, or become a straw to crush Xiaohongshu.

　　6-year valuation exceeds billions of dollars

　　Xiaohongshu was founded in 2013. Originally, it was a Haitao cosmetics platform with the nature of shopping strategy. As the e-commerce dividend period passed, Xiaohongshu turned into a young content sharing community.

　　In 2014, Jie Lin began to contact Xiaohongshu. At that time, she felt that Xiaohongshu was "very tonal". "Everyone will publish high-quality pictures, share good things and makeup tutorials, as well as some food, travel and other content. Every time I brush it, I feel very ‘ Planting grass ’ 。”

　　"Planting grass", in a group of young girls like Jielin who like to buy in buy buy, means that they are interested in new products. The e-commerce products in Xiaohongshu are also quite distinctive. "The title is often very interesting, which can highlight the selling points of the products, such as a Korean bird’s nest mask that was very popular at that time. The promotion language is ‘ Bird’s nest paste face slippery ’ Plus the price is reasonable, girls are easily tempted. " Jie Lin said.

　　At that time, the little red book also had a function, which was "home page selection". Once, Jielin bought a big-name necklace. She took pictures and retouched pictures carefully. This beautiful "notes on planting grass" was really pushed to the home page and received more than 800 praises. Jielin was extremely happy. Since then, Jielin has released a lot of highly praised notes, and has also been to restaurants and hotels in online celebrity recommended by Xiaohongshu, becoming a loyal "sweet potato".

　　At the beginning of 2018, after a wave of stars such as Jelly Lin, Stephy and Jiang Shuying settled in, Xiaohongshu developed rapidly, gradually moving from a small community to a public view, and some stars earned a lot of money by "bringing goods".

　　By June of this year, founders Qu Fang and Mao Wenchao said in their internal letters that the monthly active users of Xiaohongshu had exceeded 85 million, with a total of 250 million users. In the Internet age, huge traffic is quickly transformed into benefits.

　　Last year, Ali invested more than $300 million in financing to Xiaohongshu, when its valuation exceeded $3 billion. Not long ago, it was revealed that Xiaohongshu is negotiating the next round of financing of 500 million US dollars, when the company’s valuation may be higher.

　　"No experience, all advertising"

　　And gradually, Jielin began to abandon the little red book. First, a friend of hers said that buying a Japanese brand of cotton pad on Little Red Book was "a little yellow and softer" than bringing it back from Japan. Jielin found that there were many posts on the Internet that questioned the authenticity of the goods in Little Red Book, and she couldn’t help but put a question mark in her heart. In addition, the content of the homepage is becoming more and more "messy". The original friendly and sincere community atmosphere of "planting grass" has changed, and there is more noise: some users tirelessly publish pseudoscience or health rumors such as "growing 5 cm a month"; Others package themselves as winners in life. Jie Lin said: "You can often see headlines in Little Red Books, saying that in your twenties, you struggled to mention Porsche. When you click on it, it turns out that Wechat business wants to go offline."

　　Chen Hao is also a loyal user of Xiaohongshu. "It was originally purely to buy some men’s skin care products and the like." Later, Chen Hao often posted selfies in Little Red Book. He was white, tall and handsome, and with long-term fitness, he had admired abdominal muscles. After a long time, more and more people paid attention to Chen Hao. Soon, some merchants found Chen Hao and hoped that he would try out and promote the products.

　　"At that time, I felt that it was nothing more than writing a comment truthfully after the trial." But in fact, these evaluations are not completely truthful. Merchants will put forward some specific requirements and say that they can pay a certain amount of remuneration. "To put it bluntly, I still hope to just say that the products are good, so that others can ‘ Planting grass ’ 。”

　　Chen Hao refused at first, but later found that the tone of many grass scripts was almost the same as what the merchants had previously proposed to him. Since many people have done this, Chen Hao has also begun to take orders. "Even if some samples don’t make me feel good, they will still be written and revised according to the content requirements and review of the merchants. As long as they pass, the fees will be obtained."

　　Liu Dora is also an amateur beauty blogger of Xiaohongshu. Previously, some of her notes on grass planting were highly praised and popular, so they were quickly promoted. "Generally speaking, the more fans there are, the higher the income. For those who have only a few thousand fans like me, every time I write grass planting, the average income is one or two thousand, plus a set of trial products."

　　Many users began to vomit, and the little red book "has no experience, all advertisements". Previous surveys have found that fake "notes on planting grass" have formed a complete industrial chain, and products can be published in the form of experience notes as long as they are sent by people. According to the number of fans who publish accounts, notes on planting grass are divided into master notes and amateur notes. The price of amateur notes is about tens of yuan, while the price of master notes with more than 10,000 fans fluctuates greatly, ranging from thousands to more than 10,000 yuan.

　　Xiaohongshu said that he is communicating with the competent authorities.

　　In addition to fraud, Xiaohongshu also caused controversy due to illegal content. At the beginning of this year, Xiaohongshu caused controversy over tobacco marketing for women. On July 29th, Southern Metropolis Daily reported that a large number of national illegal drugs, such as placenta, hyaluronic acid and whitening needle, flowed to offline unqualified medical institutions and visiting doctors through Xiaohongshu.

　　According to Tianyancha data, the main operator of Xiaohongshu, Hangyin Information Technology (Shanghai) Co., Ltd., has nearly 20 administrative punishment records since 2016, most of which involve publishing false advertisements, deceiving and misleading consumers, and confusing the nature of goods.

　　In order to standardize the operation of the platform and ensure the quality of content, Xiaohongshu has also made efforts. In May of this year, Xiaohongshu launched a rectification plan, which set entry standards for KOL (online celebrity blogger) on the platform. KOL who failed to meet the standards will not be allowed to receive advertisements privately.

　　Lin Yun works in a skincare company in Guangzhou, and the company often needs to connect with MCN institutions and find a small red book talent to promote it. She obviously feels that since the beginning of this year, "the rules have changed, and all the advertising notes received by talents must be reported and restricted. Therefore, many talents are full of promotion at the beginning of the month, and everyone is grabbing good resources, which will definitely have an impact on us."

　　The official did not give specific reasons for the removal of Xiaohongshu this time, but only said that it was communicating with relevant departments. Speculation is more direct — — False advertisements, vulgar content, and collection of user information … … These are the "crimes and punishments" of Little Red Book. There are even self-media reports that Xiaohongshu is involved in pornography. It is reported that in the near future, the Apple App Store may also deal with Xiaohongshu.

　　Xiaohongshu said that since September 2018, content governance measures have been introduced from various levels such as platform rules, brand cooperation rules and user supervision. Including a comprehensive inventory of the content descriptions of cosmetics, health care products and food commodities according to the restrictions of advertising illegal words; Upgrade technical means and severely punish data fraud and false notes. Recently, the platform also launched the reporting and feedback mechanism of "Little Red Book Ecological Officer", which affects the display results of related notes by users voting on notes that cannot be clearly determined.

　　Yesterday, Jielin opened a little red book that had been useless for a long time, and a "slimming note" popped up on the front page, "Slimming from 65 kg to 48 kg in 3 months? You see, these two contrast pictures of weighing scale, the blogger hasn’t even changed the shape of toenails and the color of nail polish, which is too insulting to IQ, "said Jielin, pointing out another stovepipe experience of actually promoting the" slimming bag "— — The blogger crooked the floor behind him. (The characters in the text are all pseudonyms) (Reporter Ryker Chan, Huang Xiaoxing, Yu Renfei)

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

　　Sina Entertainment News, as the highest-level entertainment brokerage company in Korea, iHQ plays a leading role in the formation of star economy industry in Korea and Asia as a whole, with a long list of dazzling stars-Song Hye Kyo, Gianna Jun, Jeon Do-yeon, Che Taixuan and Zheng Yucheng … Now, they have turned their attention to China. Beijing SidusHQ, which was jointly bred by telecom giant SK (China), was grandly unveiled in Beijing on April 10th, and cooperated with Taihe Media in interactive brokerage business, with complementary advantages, providing a broader market platform for artists from both sides.

　　Beijing SidusHQ has a good pedigree from birth, which was conceived by iHQ, the largest brokerage company in Korea, and SK Telecom (China), a telecommunications giant. With the cultivation of Gianna Jun, Song Hye Kyo, Che Tae-hyun, Zheng Yucheng and Z Ryan, South Korea’s iHQ artists’ agency, which is famous, constantly releases a large number of film and television dramas every year, and has become an unbeatable star base in South Korea. At the same time, it has a strong film and television production team and a team of experienced senior experts, and its strength has long been famous at home and abroad. SK Telecom (China), another major shareholder, has made full backing for Beijing SidusHQ with its strong capital strength and long-term cooperation experience in the China market.

　　At the press conference, Beijing SidusHQ said that their aim is to bring advanced Korean entertainment experience and excellent artists to China, bring the purest Korean culture to the audience in China, and select and create local idol stars in China with professional artist training system and experienced brokerage experience. The author has learned that South Korean stars familiar to China audience such as Zheng Yucheng, Che Tae-hyun, Z Ryan and Gianna Jun under SidusHQ are expected to cooperate with China’s film and television drama production company and director China, and they will also explore outstanding new people in China through online draft and cultivate them into top artists after a period of time. In addition, Beijing SidusHQ will hold fan parties one after another, at which time, Korean drama fans will have the opportunity to get in touch with their idols.

　　Another secret plan of Beijing SidusHQ also surfaced on the same day. Beijing SidusHQ and Taihe Media once again joined hands to interact in brokerage business. Based on the resource advantages of the entertainment markets of the two countries, the two sides cooperated with Beijing SidusHQ’s excellent training and packaging team and international production and distribution capabilities. Taihe Media, as the largest private group in China’s media and entertainment industry, With many years of successful experience in China, we will share the resources of brokerage business with Beijing SidusHQ and provide a broader market platform for artists from both sides. KL/ Wen

Editor: Wang Yuxi

　　On the afternoon of May 19th, the press conference of 2024 Shanghai International Import Food and Agricultural Products Exhibition (Shanghai Eating Exhibition for short) was successfully held in Kerry Center, Pudong. Zhao Minggang, former deputy director and senior agronomist of Standard Law Center of General Administration of Customs, Ge Liancheng, vice president of China Customs Association (former director of Inspection Department of General Administration of Customs), Zhang Peng, secretary general of China Customs Association, and Yang Jianzhuang, managing director of Gordon Exhibition Group, Gong Xuejuan, project director of Shanghai Gordon Commercial Exhibition Co., Ltd., several embassies and consulates in China (Shanghai), representatives of food industry associations and enterprises at home and abroad, and representatives of mainstream media and industry media attended the press conference.

　　There are two contents in this conference. First, the 2024 Shanghai International Import Food and Agricultural Products Exhibition (Shanghai Eating Exhibition) will be held in Shanghai Hongqiao-National Convention and Exhibition Center from May 11 to 13, 2024. With the aim of "new consumption, sharing global delicacies", the exhibition has a total planned area of 60,000 square meters, covering all kinds of imported food, meat and aquatic products, milk and dairy products, wine and spirits, drinks and bottled water, honey and tea, baking and coffee, sweets and nuts, cereals, oils and condiments, fruits and vegetables and agricultural products. It is estimated that more than 2,000 well-known and outstanding enterprises and industry organizations importing food and agricultural products at home and abroad will participate in the exhibition, and more than 200,000 professional visitors will attend the exhibition in person.

　　The second is to release the International Forum on Agricultural Food Safety Supervision and Customs Clearance on June 4, 2023, which is an important international exchange activity held to cooperate with the new regulations on imported food and agricultural products issued by the China Municipal Government. The activities will specially invite the Food Safety Bureau of the General Administration of Customs, the Department of Animal Husbandry and Plant Management, the Department of Customs Administration, local customs, the Institute of Agricultural Veterinary Drugs, the National Food Safety Assessment Center and other relevant institutions and industry experts of the China Government to conduct authoritative interpretation, training and on-site discussion on the new regulations. Through meetings and exchange activities at the exhibition, industry organizations and enterprises in more countries can learn about domestic and foreign food safety supervision and inspection and quarantine management methods, market access system requirements and processes, risk management and control, product classification and tariff calculation, industry requirements and related market information. In order to better help overseas enterprises understand the new policies and market demands of China, and provide a communication platform and a green channel for international trade and business expansion.

　　During the conference, witnessed by relevant leaders such as the Standard Law Center of the General Administration, China Customs Association and local customs, the organizer of the exhibition, Gordon Commercial and Danish Agricultural Committee, Spanish Pig Industry Alliance and other overseas institutions signed the agreement of intent to participate in the 2024 Shanghai Eating Exhibition, which attracted the attention and attention of many national institutions and enterprises in the overseas agricultural and food products industry.

　　The three-year epidemic situation has complicated the international agricultural trade situation. In the face of challenges, China insists on comprehensively expanding high-level opening up, and strives to create a market-oriented, rule-based and international business environment. The imported food industry is pregnant with new development opportunities. With the entry into force of RCEP agreement and tariff adjustment, imported food enterprises have been effectively facilitated. With the support of the Standard Law Center of the General Administration of Customs, this year’s Eating Exhibition is co-sponsored by China Customs Association and Gordon Exhibition Group, specifically undertaken by Shanghai Gordon Commercial Exhibition Co., Ltd. and co-organized by Shanghai Customs Association. The main purpose of the exhibition is to help more overseas enterprises smoothly enter the China market, provide communication platforms and open up green channels, and strive for a huge market share in China and meet huge consumer demand. In addition, China Customs Media Center, as the media support unit of this year’s Eating Exhibition, will follow up the event release, promotion and introduction, exhibition reports, forum publicity and interviews with people in its own media, so as to better amplify the spillover effect of "Shanghai Eating Exhibition".

The biggest highlight of the whole conference was Wang Xueyin’s "angry fall" of Ge You.

When Fan Bingbing stepped down, his neckline was wide open and his breasts were crisp.

Ge You

Fan Bingbing

Fan Bingbing appeared in a suit, capable and spirited.

Huang Xiaoming

The affectionate embrace of Wang Xueyin and Ge You shattered the rumors that they had previously reported their disagreement.

Wang Xueyin

Christina

Chen Kaige
　

Producer Chen Hong

The poster of The Orphan of Zhao was released at the press conference.

Creative group photo

Chen Kaige said that he was ready to be scolded and then evaluated "not bad"

　　Perhaps it is because "The Promise" was scolded too much. Since the beginning, Chen Kaige has become extremely humble. This time, Chen Kaige also said that he was ready to be scolded. His words made people feel sour. "Although everyone worked hard, there will still be different voices after the release of" The Orphan of Zhao ".We should accept all the criticisms and then tell everyone, &lsquo! Please forgive me and correct it next time! ’ This is also my biggest feeling after filming "The Promise". "

　　 　Chen Kaige’s heartfelt words drew applause from the scene. Chen Kaige also publicly thanked his wife, Chen Hong. "I also want to thank my wife, Chen Hong. At least (The Orphan of Zhao) won’t make you cry secretly in the long night." Chen Kaige said that The Orphan of Zhao is a story of the past, seeking for today’s harmony and understanding, and it is also his own reflection. When it comes to The Promise, which received rave reviews, Chen Kaige said, "I think The Promise is flawed, but on the whole, it is still a good movie."

More wonderful pictures on the next page

Text | Photon Planet Wu Kun Proverbs

Editor | Wu Xianzhi

A few days ago, the major personnel changes in Ali Games, which once caused a lot of uproar in the industry, came to the fore.

Zhan Zhonghui (flower name: Dingdang), the head of Linxi Mutual Entertainment, a game brand under Alibaba Group, issued an internal letter saying that he and Chen Weian will step down at the end of the fiscal year (March 31), and his post will be taken over by Zhou Bingshu, the producer of "Three Kingdoms Strategic Edition".

The internal letter mentioned, "With the gradual improvement of the talent echelon, Linxi’s young people have grown rapidly and have been able to shoulder the heavy responsibility of leading Linxi to continue to develop. By the end of this fiscal year (March 31st), Lao Chen (Chen Wei ‘an) and Chun Jiao (Liu Jiao) and I will officially step down from the Class Committee and hand them over to the new team led by Bing Shu. I believe that the new team can better face the future, practice Linxi’s research and development concept more solidly and take Linxi to a new height. "

It is worth noting that Dingdang and Chen are both veterans of Jian Yue Science and Technology, the predecessor of Linxi Entertainment, while Chun Jiao joined the partnership company Tianjin Jinfan Bailing in April last year, and their resignation means the exit of Jian Yue’s old team.

Since the mutual entertainment with the "Three Kingdoms Strategic Edition" hit the volume of Ali games, there was no new tour with enough weight. This also leads to its position in the whole market is always high or low.

Although we are not sure about the real reason for Jian Yue’s retirement, we can be sure that the "new height" of mutual entertainment needs new explosions to touch.

Ali game seeks change.

Mutual entertainment or Ali games, whether from the inside or outside, have long wandered on the edge of the core circle.

In 2014, Ali integrated its mobile game platform with UC Jiuyou and established Ali Games, which belongs to the big entertainment sector. At that time, in the large entertainment sector, the game business was not eye-catching.

Ali Games did not make many achievements in business in the following years, and most of them focused on the distribution and agency of IP mobile games, such as the TV series IP adaptation mobile game "Fire Like a Song" launched in 2018 and "Wu Dong Gan Kun" linked by drama and travel. Even in the course of its development in official website, the explosive proxy game Traveling Frog in 2018 will be the first stop.

The change stems from the fact that in 2017, Ali spent 1 billion to acquire Jian Yue Technology founded by Zhan Zhonghui, the former COO of Netease, which strengthened the self-developed genes in one step and started the shift from issuing and acting as an agent for IP games to self-research. In 2018, Ali Games launched a self-developed MMO "The Land of the Wind" to initially test the water and research the game. In 2019, "Three Kingdoms Strategic Edition" was born. On the first day, it reached the top of the App Store for free, and in less than two months, it gained more than 300 million monthly water.

In September 2020, Ali Games was upgraded to an independent business group with mutual entertainment parallel to the great entertainment, and then two games, The History of the Three Kingdoms, Warchess Edition and Forest Country, were launched. It is worth mentioning that these two games came out in 2023. Before last year, the action of mutual entertainment focused on the overseas release of the "Three Kingdoms Strategic Edition", which greatly drained the commercial value of the "Three Kingdoms" IP.

The combination of the IP of the Three Kingdoms and SLG, which emphasizes strategy, is really a "golden egg". Even in 2023, the Strategic Edition of the Three Kingdoms still contributed 69.5% of the income for mutual entertainment. However, at the moment when high-quality games emerge in an endless stream, one trick can’t be eaten all over the world. According to Sensor Tower, mutual entertainment ranked 13th in the revenue of China mobile game publishers in January this year, which has dropped out of the top 10.

As the N in the "1+6+N" system, the explosion after the IP of "The History of the Three Kingdoms" makes the mutual entertainment of Linxi show signs of marginalization again under the star business such as rookie, box horse and 1688, even from the perspective of the game industry.

As we all know, the strategic SLG such as "Three Kingdoms Strategic Edition" is a typical big ARPU game, and the player’s basic disk is not large, which leads to its low volume in the majority of players’ circles, so that some players don’t even know that Linxi Entertainment is a subsidiary of Ali Group.

More importantly, low DAU games need long-term spending to attract fresh blood. "Three Kingdoms Strategic Edition" has won the number one mobile game purchase list for many times, which means the huge purchase cost of ensuring the product flow and the lack of high-quality traffic in the Ali system.

Looking back at its history briefly, Ali Games was originally established by combining the mobile game platform with UG channel, aiming to build a distribution platform for the game, which is extremely dependent on traffic. However, eight mobile phone manufacturers, including OV Huawei, set up a hard-core alliance to restrict third-party application stores from the bottom of hardware, which is tantamount to a fatal blow to Ali’s channel business.

Moreover, Ali’s core e-commerce business is a big consumer of traffic demand, as is the game. Under the huge cost of buying and the allocation of traffic resources, the game business is doomed to not get too many resources, which may be one of the reasons why it is difficult for Linxi to have a second explosion.

Under this circumstance, it is not surprising that Ali’s game, which is seeking change, chooses to trade in the old for the new, so that Zhou Bingshu, who made the first explosion, is at the helm.

Internal three-nation killing?

The alternation of old and new is a common occurrence, but in today’s Ali, it adds a bit of enterprising meaning.

On December 20, 2023, Cai Chongxin, Chairman of the Board of Directors of Alibaba Group, announced the reform of comprehensively promoting the rejuvenation of cadres in a full letter. He said in the full letter: "Next, we will fully enable young management teams who have been trained at the grassroots level to create their own innovative environment for young people." Immediately after the core management of Taotian changed blood, Wu Jia, Chen Weiye, Wang Tingxiang and many other post-80 s young people took the lead. At the beginning of last month, Yu Yongfu, Chairman and Hungry CEO of Local Life Group, announced that he would step down from his management position on March 31, and his successor was the post-80s generation.

From this aspect alone, the personnel changes of mutual entertainment can be seen as a part of Ali’s younger management reform. After all, Zhou Bingshu, who succeeded him, was also born in the 1980s. There are only more signs that there is an internal struggle in its reform.

A person close to Ali said that Jian Yue had been marginalized for a long time in mutual entertainment, and the old people headed by Zhan Zhonghui had long been put on hold by the new generation represented by Zhou Bingshu. Perhaps, after the handover of the old and new teams, it was followed by a big change of blood from top to bottom.

As for the reasons behind it, some sources said that the internal discord between Linxi and Linxi originated from the "Three Kingdoms Strategic Edition". It is understood that Zhan Zhonghui tried to cut this project when the game was established, and the reason may be that the core gameplay is too similar to Netease’s "Land of the Land".

In fact, Netease sued the former for copyright infringement and asked Linxi to stop the game. In May last year, the court ruled that the infringing content of The Three Kingdoms Strategic Edition needed to be deleted or modified, and compensated Netease for 50 million yuan, but the court rejected Netease’s request to stop operating The Three Kingdoms Strategic Edition. Linxi said that "some of the contents in the judgment will not be recognized and an appeal will be filed", which shows that the rip-off of copyright is a "psoriasis" that Linxi can’t get rid of.

As a result, the dilemma of "no follow-up" is becoming more and more prominent, and it is naturally necessary to work together internally. However, since Linxi Entertainment became an independent business group in September 2020, Yu Yongfu, the former chairman of Gaode Group, who was in charge of the subsidiary, was not familiar with the game business, and he also took over the local life business in July 2021, which may have caused Linxi to lack a strong voice to move forward.

In January of this year, Fan Luyuan, chairman and CEO of Alibaba Entertainment, was in charge of mutual entertainment. He not only served as the leader of Ali’s game business leading group, but also experienced the launch of games such as "Three Kingdoms Strategic Edition" and "Three Kingdoms Fantasy Mainland" during his tenure. His return is like several arhats who took over Ali last year. The first priority is to do a good job of "anchoring the sea".

Now the replacement of the person in charge of the mutual entertainment business has come to an end. When the granularity is completely aligned, what Ali Games is seeking is further growth, that is, launching a new tour with enough influence as soon as possible.

end

For insiders, mutual entertainment was once regarded as the "second Netease".

First of all, most of the core leaders of Linxi Entertainment were born in Netease games. In addition to former Netease COO Zhan Zhonghui, Chen Weian was the vice president of Netease and the general manager of Netease Blizzard Joint Venture. Zhou Bingshu, who will take office on March 31, is also an old man of Netease. He once worked as a game planner for Netease.

Today’s new and old alternation, do we regard it as Netease in the 2010 s replacing Netease in the 2000 s, or the Netease of Ali games?

In Fan Luyuan’s letter of taking over the mutual entertainment of Linxi, he mentioned that the future direction of Linxi’s mutual entertainment is: embracing AI, globalization, producer-centered system, and insisting on R&D leading business. Mutual entertainment will give enough support, space and incentives to potential young producers.

At first glance, this is similar to Netease’s small team development model. At the beginning of this year, Tencent also released the "Bamboo Shooting Plan" to support small and medium-sized development teams. It can be seen that vertical independent games will be the main theme of the game industry for a long time to come.

In any case, in the face of 2024, which is destined to be a big year for the domestic open world, it is impossible to continue the old gods with the golden egg of the Three Kingdoms.

As soon as the dragon looked up, news about the new tours of Tencent, Netease, Kuluo, Lilith and other manufacturers in the open world was constantly exposed. Or it’s possible to set up a project to raise a gun or start testing soon. A battle for the attention between players has already started, and the mutual entertainment of Linxi has lagged behind for more than a year.