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This month’s declaration information came earlier than before. Looking back on the application for new cars in April, there are not many new products worthy of attention, most of which are derivative products based on current models. In addition, car companies will warm up before the Beijing Auto Show. The popularity of applying for new cars in April is not as high as in the past.
For the application information in May, brand-new products are the biggest attraction. According to the new plan of car companies, the following new cars are likely to be released in the second half of this year, and their early exposure may decide whether you become a "rushing car party" or a "waiting party".
BYD’s product matrix is rich enough, with market segments ranging from 100,000 to 1 million, involving not only the three major markets of SUV, sedan and MPV, but also personalized markets such as off-road and station wagon, but only the hatchback sports sedan that young users pay more attention to is absent.
In the era of fuel vehicles, hatchbacks such as Volkswagen Golf and Honda Fit are very popular among young people with the advantages of flexible control, economy, fuel economy and great modification potential. In the era of new energy, BYD’s dolphins and seagulls quickly replaced these fuel vehicles with the advantage of lower vehicle cost.
But objectively speaking, the performance of dolphins and seagulls is a little less interesting, and the economy is suitable, but it is not the "small steel gun" of the traditional fuel car era.
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The new seal X is positioned higher than seagulls and dolphins, and the wheelbase of 2820mm is exactly the same as that of frigate 07, which is 10 cm shorter than that of seals.Based on the comprehensive judgment, it is more appropriate to describe the positioning of Seal X with "compact hatchback". The spatial performance of Seal X is a bright spot, but due to its longer body, its handling flexibility is definitely not as good as that of seagulls and dolphins.
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Seal X will be equipped with a driving motor with a maximum power of 160kW. The performance of the whole vehicle is far stronger than that of dolphins equipped with a motor with a maximum power of 70kW, and its maximum power is even 10kW higher than that of Seal Pure Electric Entry Edition. At present, the zero-hundred-percent acceleration of Seal Pure Electric Entry Edition is 7.5s, and it is expected that the zero-hundred-percent acceleration time of Seal X will be shorter.
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On the other hand, the official may not have determined the name of the car "Seal X". After all, the tail tags such as "Seal 06GT", "Seal MINI" and "Seal 05EV" are also provided in the optional accessories.If you want to let Xiaotong choose, Xiaotong prefers to choose "Seal 06GT", and consumers can quickly understand the characteristics of this car through the suffix "GT".
The product line of Deep Blue Auto has not been updated for a long time. Deep Blue S7 and Deep Blue SL03 have entered the mainstream market for a long time, and it was not until the recent appearance of Deep Blue G318 that this situation was gradually changed. However, Deep Blue G318 focuses on the hard-core off-road market, and even if it is competitive enough, it is not destined to be the first choice for mainstream consumers. From this batch of application information, Xiaotong found that Deep Blue Auto is actively making adjustments.
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Deep blue S05
The most important action is to launch a new car, and the new SUV Deep Blue S05 appears in the application information. This is a compact SUV with a lower positioning than the Deep Blue S7. Like the Deep Blue S7, two powertrains, the extended range version and the pure electric version, are simultaneously launched, but interestingly, the power parameters of the Deep Blue S05 are higher than the entry-level version of the Deep Blue S7.
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Among them, the deep blue S05 extended range version is equipped with a 1.5L extended range system with a maximum power of 72kW, while the deep blue S7 extended range entry version is only equipped with a range extender with a maximum power of 70kW.They may be different in oil-electricity conversion efficiency.; The deep blue S05 pure electric version is equipped with a driving motor with a maximum power of 175kW, while the deep blue S7 pure electric entry version is equipped with a rear single motor with a maximum power of only 160kW.Considering that the body of Deep Blue S05 is more compact, it is expected that the acceleration ability of Deep Blue S05 will be stronger than that of Deep Blue S7 Entry Edition.
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Deep blue S05
It is almost certain that the Deep Blue S05 is not a simple "Small Deep Blue S7", and the latest technology of Changan will be used in the powertrain.
In addition to the dark blue S05, the new car, the dark blue L07, is also listed in the application information. Combined with the size information, the deep blue L07 and the deep blue SL03 are highly similar, that is, the length of the car is 55mm longer than that of the deep blue SL03, and other size data are completely consistent, which makes people think that the deep blue L07 is a modified model of the deep blue SL03.
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Deep blue L07
However, comparing the dynamic parameters, the maximum power of the pure electric version of Deep Blue L07 is different from that of the pure electric version of Deep Blue SL03, in other words, the dynamic performance of Deep Blue L07 and Deep Blue SL03 will be different. And according to Deng Chenghao, CEO of Deep Blue,Deep blue L07 is a brand-new product, but deep blue L07 focuses on intelligent technology, while deep blue SL03 focuses on sports technology. In the future, the two cars will be sold simultaneously.
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From the perspective of ordinary consumers, they actually pay more attention to price and size. If they buy products with similar sizes at similar prices, they will see two identical cars. As for whether they focus on "intelligence" or "sports", they are only different in configuration.
In addition to new products, Deep Blue Auto also adjusted the naming of Deep Blue S7. Among these new cars, a dark blue S07 comes into view. Compared with the dark blue S7 on sale, there is no difference in appearance and power parameters.
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Deep blue S07
In the face of the dark blue car with only three models at present, consumers can actually remember the product name better, but if a brand wants to develop, it must introduce new cars to enrich the product system, and the car name that is easier to remember is easier to improve its popularity.In this way, Deep Blue will form a product array of L series, S series and G series in the future. L series stands for cars, S series stands for SUVs, and G series stands for hard-core off-road vehicles. As the first product of the brand, Deep Blue SL03 is expected to become the most special name.
Lantu brand has been established for five years. In these five years, Lantu Automobile only launched a car, an SUV and an MPV. At present, the brand can only be supported by the sales of Lantu Dreamer and Lantu FREE of about 3,000 vehicles per month.
Xiaotong believes that the low sales volume of Lantu is not due to poor quality, but the positioning of the models currently on sale is high, which is some distance from the mainstream consumer groups.To this end, the medium-sized SUV with a lower positioning than Lantu FREE has finally been arranged. However, unlike Lantu FREE, Lantu Zhiyin only declares a pure electric powertrain at present, which means that only the pure electric version was equipped in the early stage.
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According to the application information, the car length, car width and wheelbase of Lantu Zhiyin are shorter than those of Lantu FREE. In terms of power, it will provide three kinds of pure electric power, namely, a rear single motor of 215kW and 230kW, and a front and rear dual-motor four-wheel drive with a maximum power of 160kW.
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Combined with the news that has been revealed, performance is not the main selling point of this car. It is understood that Lantu Zhiyin is an SUV jointly built by Lantu and Huawei, which will use the HarmonyOS cockpit and Gankun ADS 3.0 intelligent driving system, and will also use the 5C super fast charging technology developed by Lantu, which can realize the charging speed of "charging for 10min minutes and replenishing energy for 450km".
The strength of Lanti Zhiyin is not weak, but according to the current market situation of medium-sized pure electric SUV, the market influence of Model Y is too strong, and there are too many powerful products such as Tucki G6 and Extreme Yue 01, so the starting price of Lantu Zhiyin may need to be around 200,000 yuan to have hope.
Two days after the "ID photo" of Baojun Yunhai was released, Baojun officially announced the product highlights of Baojun Yunhai-space, quality, endurance and technology. In fact, this car is the brand’s first "five-seat full-scene intelligent SUV" mentioned during the launch conference of Baojun Yueye Plus, mainly for home users.
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After all, the battery life is the main pain point of pure electric vehicles. In this respect, Baojun Yunhai has extended the battery life of CLTC to 600km, becoming the first pure electric vehicle with a battery life of over 600km for Baojun Automobile. Baojun Yunhai has a length, width and height of 4541/1880/1608mm and a wheelbase of 2750mm, respectively, and is positioned as a compact SUV. In all fairness, CLTC compact SUVs with a pure battery life of more than 600km are not without, such as AION Y, Nezha U, Kia EV5, Ruilan 7, etc., but the lowest starting price of the version with a battery life of more than 600km is 133,800 yuan of AION Y.
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From this point of view, if Baojun Yunhai can give full play to the brand’s cost-effective advantage and hit the price of the 600km endurance version to around 120,000 yuan, then this car is really attractive to home users.Of course, the Baojun Yunhai plug-in version is still the pillar of the future sales of the car. After all, the endurance anxiety caused by pure electric vehicles cannot be solved by higher endurance figures.
Feifan RC7 is a brand-new medium-sized SUV, and it is planned to be listed within this year. Compared with Feifan R7, the first model of the brand, Feifan RC7 is only slightly 5mm higher in height, and other data are not too different. In other words, Feifan R7 and Feifan R7 are actually at the same level. It is understood that the "C" in Feifan RC7 stands for COZY, which is meant to be comfortable. To put it bluntly, Feifan RC7 is facing the mainstream group that requires comfort, while Feifan R7 is bolder in body modeling and design language, and pays more attention to youth and personality.
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In fact, the dynamic parameters can further explain the attributes of the two models. According to the application information, the driving motor of Feifan RC7 has a maximum power of only 150kW, while the starter version of Feifan R7 has a driving motor with a maximum power of 250kW, which will show a qualitative difference in acceleration ability. What’s more, Feifan RC7 also provides a lidar, which implies that the vehicle will provide a high-level intelligent driving system, and the newly added power exchange mode is also very suitable for consumers who can quickly replenish energy.
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However, at present, Feifan Automobile has not been exposed to the news of cooperation with Weilai in power exchange. By the end of 2023, Feifan Automobile’s power exchange layout only covered more than ten cities in China, with more than 50 power exchange stations. In fact, such a power exchange system is difficult to stimulate the growth of brand sales. Except Weilai, no brand has made outstanding achievements in the power exchange system for the time being.Xiaotong believes that if Feifan Automobile can’t join Weilai’s "friend circle" of power exchange, it is difficult for Feifan Automobile’s power exchange advantage to develop in a short period of time by its own strength.
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As for the price of Feifan RC7, because the product is equipped with a low-power drive motor, Xiaotong thinks that the starting price of Feifan RC7 will be lower than that of the current Feifan R7, and combined with the introduction of laser radar, its starting price may fall to about 170,000 yuan.If so, the cost performance ratio of Feifan RC7 is higher than that of Feifan R7. However, according to the current sales volume of Feifan Automobile, the cost performance ratio has little effect, and Feifan Automobile needs to let users know and recognize its brand influence.
In fact, in addition to the above-mentioned brand-new products, there are many heavy products that have already appeared, such as Extreme Yue 07, Aouita 07, brand-new AION V, etc. It must be said that these new cars are full of freshness.
Xiaotong noticed that "tradition" and "mainstream" became the key words in the above-mentioned new energy vehicles. At present, the auto market is in full swing, and many auto companies have joined the price war, but they have been relying on price reduction to attract consumers, and its effect will only gradually weaken, because it is difficult for a product to meet the needs of all consumers.
Therefore, it is the right way for car companies to launch products with more mainstream positioning and more honest prices.
In addition, car companies need to realize the importance of brand influence in time. In the second half of industry competition, Matthew effect is prominent, and consumers are more inclined to choose products with stronger brand influence, such as deep blue cars and Feifan cars. Although they rely on the technological advantages of traditional manufacturers, brand power is obviously the shortcoming of the whole enterprise. How to make more consumers remember themselves is really crucial.