SF Express wants to do takeaway, single-handedly against Meituan Ele.me？ Can you get takeaway for 10 yuan？
China News Service client side Beijing, May 13 (Peng Jingru) "SF Express officially does takeaway, single-handedly against Meituan Ele.me?" "If Fengchao picks it up, who is it when it gets cold?"
Recently, SF Express has not only attracted attention due to the overtime charging of Fengchao express cabinets, but also attracted the attention of everyone when the SF Express "Fengshi" platform was launched, and the news that it intends to enter the takeaway field has also attracted the attention of everyone.
Screenshot of the "Fengshi" Mini Program page.
SF Express responded that Fengshi did not go public, and netizens chanted "I hope to implement it".
When everyone expected that the takeaway circle would soon be transformed from "two people" to "Legends of the Three Kingdoms", SF Express responded: internal promotion, not external.
SF Express told the China News Service reporter that "Fengshi" is a group meal platform incubated internally in the same city of SF Express. The current business form is implemented internally by SF Express, accepting internal orders, and managed and operated by the company’s internal project team.
"Since SF Express’s internal staff can’t manage meals with a unified internal system, it uses the’Fengshi ‘Mini Program." SF Express staff explained.
On the 11th, the reporter tried to place an order on "Fengshi", and the order showed that it could be paid. But SF Express said that merchants on the system will not accept orders. It is reported that "Fengshi" is currently operated based on the Mini Program, but there will be interfaces to connect with enterprises, such as with the internal OA system of the enterprise. If an outsider orders food, merchants can also receive orders, but because there is no large-scale promotion at present, there may be some system problems when using it.
On the 12th, the "Fengshi" Mini Program showed that it needs to authenticate corporate users. In other words, individuals are indeed unable to use SF Express takeaway at present.
"If SF Express delivers takeout, it should be very fast." "I want to try the takeout sent by the courier brother."
Seeing SF Express’s response, netizens said one after another, "It’s all said so, we all understand." "It’s a trial operation now, and there will be some in the future."
Behind the call for SF Express to enter the market: the commission issue of takeaway platforms has attracted controversy
Under the news of "SF Express is going to do takeout", many consumers have also started takeout platforms such as @Meituan and @Ele.me online.
"There are takeaway platforms that take too much, and it is difficult for both merchants and riders."
Data map: On February 14, the delivery brother delivered food in the snow.
Previously, on April 10, the Guangdong Catering Service Industry Association issued the "Guangdong Catering Industry Joint Negotiation Letter to Meituan Takeaway", saying that Meituan’s market share in Guangdong catering takeaway is as high as 60-90%, which has reached the market dominance stipulated in the "Antimonopoly Act". At the same time, Meituan is suspected of implementing monopoly pricing, setting many unfair trading rules, and continuously increasing the deduction ratio. The commission for newly opened catering merchants is up to 26%, which has greatly exceeded the critical point that the majority of catering merchants endure.
The commission issue of food delivery platforms has attracted widespread controversy. Some people said, "This thing is based on the turnover, not the profit of the merchant. 20% of the turnover is about equal to paying an extra rent, and some stores even pay more than the rent." Therefore, "monopoly is not desirable, and the commission should be reduced."
Some people think that the takeaway platform provides riders and platforms, and it is a mutually beneficial relationship with the merchants. In the past, it was good to burn money to shop the market, subsidize merchants, consumers, riders, and all kinds of advertising investment, and not lose money.
However, the above-mentioned high commission incident finally ended with a joint statement issued by the Guangdong Catering Service Industry Association and Meituan Takeaway. Meituan said that it will strengthen the support of Guangdong catering takeaway commissions. On the basis of the "Spring Breeze Action", the rebate ratio of high-quality catering takeaway merchants in Guangdong will be increased to 3% -6%, and the coverage will be expanded. The rebate time will be extended by at least 2 months.
"SF Express takeaway is not external? McDonald’s is a gift from SF Express!"
Under the controversy over takeaway commissions, many consumers expect SF Express’s entry to improve the situation. "In this way, the takeaway market will add new elements, and users will have more choices. Only when there is pressure will companies have pressure, and only when there is pressure will they use their brains, so as not to exploit merchants and consumers."
According to news from SF City, "Fengshi" has launched a 5 million subsidy activity of "recommending companies to return good gifts". Users can invite companies to settle in, or recommend companies to spend in "Fengshi", and the recommender can get different amounts of rewards. In addition, under the "Merchant Settlement" column, "Fengshi" is marked with the words "Free Online", which makes the entry conditions of "Fengshi" particularly attractive.
However, some consumers are also confused; "Didn’t SF Express start delivering takeout a long time ago? Didn’t McDonald’s, KFC and Burger King be delivered by SF Express?" "McDonald’s was delivered by SF Express."
Data map: A courier company outlet in Hangzhou. Photo by Li Chenyun
In fact, SF Express has already cooperated with many catering brands in the same city. During the epidemic, SF Express cooperated with Xiaolongkan and Huajia Yiyuan to help buy, help and send. In addition, SF Express’s 2017 annual report shows that at that time, its "same city distribution business" cooperated with mainstream brand customers such as KFC, McDonald’s, Dicos, Baidu, Rainbow, etc.
In March 2019, SF Intra City achieved independent operation. At that time, Sun Haijin, CEO of SF Intra City Company, disclosed the progress: the average daily order volume exceeded 1 million, the number of riders exceeded 300,000, and the service has been rolled out in more than 200 cities. By the end of 2019, SF Intra City has served many leading brands in different industries such as catering, serving more than 100,000 small and medium-sized merchants and 20 million individual users.
Will the "era of casual takeout for ten dollars" still come?
In addition to the commission issue, the price war between Meituan and Ele.me in the past has left many people with deep memories. Whether SF Express will use its price advantage to win customers has also become a concern for everyone.
"I was lucky enough to eat a dime of takeout at Ele.me two years ago, but now I can’t eat it anymore." "When I was in college, Ele.me and Meituan competed, and I ate well for more than 6 yuan a meal." "Is it going to usher in the era of eating takeout casually for ten yuan again?"
Judging from the current delivery fee of "Fengshi", it seems that there is no price advantage. Taking a beverage shop on Financial Street in Xicheng District, Beijing as an example, the delivery fee for a distance of 2.7km is 6 yuan. In addition, the minimum delivery fee of merchants is generally high, and all goods are at the original price.
On May 11, "Fengshi" took a screenshot of a takeaway order from a beverage store in Beijing.
This is the same price as original items such as Meituan and Ele.me, but without the discounted prices of the first two, and most people would prefer to buy discounted items.
However, "Fengshi" does not seem to intend to take the same path as the existing takeaway platform, and corporate group meals are the ultimate goal. According to SF City, Fengshi is a reservation and delivery service for the corporate employee market jointly launched by SF City One Station in conjunction with Tencent WeCom, WeChat Pay, Food Channel, PayEasy, and SF City Express.
Chen Liteng, a life service e-commerce analyst at the E-commerce Research Center, said that the food delivery market has ushered in a new round of growth due to the restrictions on dine-in food under the epidemic, and Meituan and Ele.me have been widely controversial due to the commission issue under the impact of the epidemic, giving other platforms the opportunity to develop. "Fengshi" entered the market at this time, cutting in from group food and avoiding direct competition with Meituan Ele.me, which helped to open its market.
"Coupled with SF Express’s advantages in logistics and distribution, the entry of SF Express means that the industry competition will intensify for the entire food delivery market, which can further activate the market," Chen Liteng said.
So, if SF Express does takeout, "Will the happiness double when the takeout and the courier arrive at the same time?"