Xiaohongshu APP was removed from the shelf and was controversial because of grass writing and data fraud.

  The little red book, which claims to have 250 million users, is "yellow"

  The app that has made billions of dollars in 6 years was removed from the Android app store yesterday. Xiaohongshu said that he is communicating with relevant departments.

  There are frequent problems such as writing in grass, product fraud, etc. Some bloggers say that they have received money from merchants and wrote according to their requirements.

  On the evening of July 29, Xiaohongshu app was removed from several Android app stores, which triggered speculation.

  As a "lifestyle platform for young people and the entrance of consumption decision-making", in the past two years, negative news such as writing in grass, data fraud and e-commerce fakes have become common occurrences.

  Since May this year, in the face of controversy, Xiaohongshu has carried out self-rectification. It is not yet known whether this removal will help Xiaohongshu continue to scrape bones and cure poison, or become a straw to crush Xiaohongshu.

  6-year valuation exceeds billions of dollars

  Xiaohongshu was founded in 2013. Originally, it was a Haitao cosmetics platform with the nature of shopping strategy. As the e-commerce dividend period passed, Xiaohongshu turned into a young content sharing community.

  In 2014, Jie Lin began to contact Xiaohongshu. At that time, she felt that Xiaohongshu was "very tonal". "Everyone will publish high-quality pictures, share good things and makeup tutorials, as well as some food, travel and other content. Every time I brush it, I feel very ‘ Planting grass ’ 。”

  "Planting grass", in a group of young girls like Jielin who like to buy in buy buy, means that they are interested in new products. The e-commerce products in Xiaohongshu are also quite distinctive. "The title is often very interesting, which can highlight the selling points of the products, such as a Korean bird’s nest mask that was very popular at that time. The promotion language is ‘ Bird’s nest paste face slippery ’ Plus the price is reasonable, girls are easily tempted. " Jie Lin said.

  At that time, the little red book also had a function, which was "home page selection". Once, Jielin bought a big-name necklace. She took pictures and retouched pictures carefully. This beautiful "notes on planting grass" was really pushed to the home page and received more than 800 praises. Jielin was extremely happy. Since then, Jielin has released a lot of highly praised notes, and has also been to restaurants and hotels in online celebrity recommended by Xiaohongshu, becoming a loyal "sweet potato".

  At the beginning of 2018, after a wave of stars such as Jelly Lin, Stephy and Jiang Shuying settled in, Xiaohongshu developed rapidly, gradually moving from a small community to a public view, and some stars earned a lot of money by "bringing goods".

  By June of this year, founders Qu Fang and Mao Wenchao said in their internal letters that the monthly active users of Xiaohongshu had exceeded 85 million, with a total of 250 million users. In the Internet age, huge traffic is quickly transformed into benefits.

  Last year, Ali invested more than $300 million in financing to Xiaohongshu, when its valuation exceeded $3 billion. Not long ago, it was revealed that Xiaohongshu is negotiating the next round of financing of 500 million US dollars, when the company’s valuation may be higher.

  "No experience, all advertising"

  And gradually, Jielin began to abandon the little red book. First, a friend of hers said that buying a Japanese brand of cotton pad on Little Red Book was "a little yellow and softer" than bringing it back from Japan. Jielin found that there were many posts on the Internet that questioned the authenticity of the goods in Little Red Book, and she couldn’t help but put a question mark in her heart. In addition, the content of the homepage is becoming more and more "messy". The original friendly and sincere community atmosphere of "planting grass" has changed, and there is more noise: some users tirelessly publish pseudoscience or health rumors such as "growing 5 cm a month"; Others package themselves as winners in life. Jie Lin said: "You can often see headlines in Little Red Books, saying that in your twenties, you struggled to mention Porsche. When you click on it, it turns out that Wechat business wants to go offline."

  Chen Hao is also a loyal user of Xiaohongshu. "It was originally purely to buy some men’s skin care products and the like." Later, Chen Hao often posted selfies in Little Red Book. He was white, tall and handsome, and with long-term fitness, he had admired abdominal muscles. After a long time, more and more people paid attention to Chen Hao. Soon, some merchants found Chen Hao and hoped that he would try out and promote the products.

  "At that time, I felt that it was nothing more than writing a comment truthfully after the trial." But in fact, these evaluations are not completely truthful. Merchants will put forward some specific requirements and say that they can pay a certain amount of remuneration. "To put it bluntly, I still hope to just say that the products are good, so that others can ‘ Planting grass ’ 。”

  Chen Hao refused at first, but later found that the tone of many grass scripts was almost the same as what the merchants had previously proposed to him. Since many people have done this, Chen Hao has also begun to take orders. "Even if some samples don’t make me feel good, they will still be written and revised according to the content requirements and review of the merchants. As long as they pass, the fees will be obtained."

  Liu Dora is also an amateur beauty blogger of Xiaohongshu. Previously, some of her notes on grass planting were highly praised and popular, so they were quickly promoted. "Generally speaking, the more fans there are, the higher the income. For those who have only a few thousand fans like me, every time I write grass planting, the average income is one or two thousand, plus a set of trial products."

  Many users began to vomit, and the little red book "has no experience, all advertisements". Previous surveys have found that fake "notes on planting grass" have formed a complete industrial chain, and products can be published in the form of experience notes as long as they are sent by people. According to the number of fans who publish accounts, notes on planting grass are divided into master notes and amateur notes. The price of amateur notes is about tens of yuan, while the price of master notes with more than 10,000 fans fluctuates greatly, ranging from thousands to more than 10,000 yuan.

  Xiaohongshu said that he is communicating with the competent authorities.

  In addition to fraud, Xiaohongshu also caused controversy due to illegal content. At the beginning of this year, Xiaohongshu caused controversy over tobacco marketing for women. On July 29th, Southern Metropolis Daily reported that a large number of national illegal drugs, such as placenta, hyaluronic acid and whitening needle, flowed to offline unqualified medical institutions and visiting doctors through Xiaohongshu.

  According to Tianyancha data, the main operator of Xiaohongshu, Hangyin Information Technology (Shanghai) Co., Ltd., has nearly 20 administrative punishment records since 2016, most of which involve publishing false advertisements, deceiving and misleading consumers, and confusing the nature of goods.

  In order to standardize the operation of the platform and ensure the quality of content, Xiaohongshu has also made efforts. In May of this year, Xiaohongshu launched a rectification plan, which set entry standards for KOL (online celebrity blogger) on the platform. KOL who failed to meet the standards will not be allowed to receive advertisements privately.

  Lin Yun works in a skincare company in Guangzhou, and the company often needs to connect with MCN institutions and find a small red book talent to promote it. She obviously feels that since the beginning of this year, "the rules have changed, and all the advertising notes received by talents must be reported and restricted. Therefore, many talents are full of promotion at the beginning of the month, and everyone is grabbing good resources, which will definitely have an impact on us."

  The official did not give specific reasons for the removal of Xiaohongshu this time, but only said that it was communicating with relevant departments. Speculation is more direct — — False advertisements, vulgar content, and collection of user information … … These are the "crimes and punishments" of Little Red Book. There are even self-media reports that Xiaohongshu is involved in pornography. It is reported that in the near future, the Apple App Store may also deal with Xiaohongshu.

  Xiaohongshu said that since September 2018, content governance measures have been introduced from various levels such as platform rules, brand cooperation rules and user supervision. Including a comprehensive inventory of the content descriptions of cosmetics, health care products and food commodities according to the restrictions of advertising illegal words; Upgrade technical means and severely punish data fraud and false notes. Recently, the platform also launched the reporting and feedback mechanism of "Little Red Book Ecological Officer", which affects the display results of related notes by users voting on notes that cannot be clearly determined.

  Yesterday, Jielin opened a little red book that had been useless for a long time, and a "slimming note" popped up on the front page, "Slimming from 65 kg to 48 kg in 3 months? You see, these two contrast pictures of weighing scale, the blogger hasn’t even changed the shape of toenails and the color of nail polish, which is too insulting to IQ, "said Jielin, pointing out another stovepipe experience of actually promoting the" slimming bag "— — The blogger crooked the floor behind him. (The characters in the text are all pseudonyms) (Reporter Ryker Chan, Huang Xiaoxing, Yu Renfei)

SidusHQ rushes to China Entertainment Song Hye Kyo is expected to develop in China (Figure)


Jin guangxie, president of Beijing SidusHQ



Jin guangxie, president of Beijing SidusHQ



Jin guangxie, president of Beijing SidusHQ



Jin guangxie, president of Beijing SidusHQ


  Sina Entertainment News, as the highest-level entertainment brokerage company in Korea, iHQ plays a leading role in the formation of star economy industry in Korea and Asia as a whole, with a long list of dazzling stars-Song Hye Kyo, Gianna Jun, Jeon Do-yeon, Che Taixuan and Zheng Yucheng … Now, they have turned their attention to China. Beijing SidusHQ, which was jointly bred by telecom giant SK (China), was grandly unveiled in Beijing on April 10th, and cooperated with Taihe Media in interactive brokerage business, with complementary advantages, providing a broader market platform for artists from both sides.


  Beijing SidusHQ has a good pedigree from birth, which was conceived by iHQ, the largest brokerage company in Korea, and SK Telecom (China), a telecommunications giant. With the cultivation of Gianna Jun, Song Hye Kyo, Che Tae-hyun, Zheng Yucheng and Z Ryan, South Korea’s iHQ artists’ agency, which is famous, constantly releases a large number of film and television dramas every year, and has become an unbeatable star base in South Korea. At the same time, it has a strong film and television production team and a team of experienced senior experts, and its strength has long been famous at home and abroad. SK Telecom (China), another major shareholder, has made full backing for Beijing SidusHQ with its strong capital strength and long-term cooperation experience in the China market.


  At the press conference, Beijing SidusHQ said that their aim is to bring advanced Korean entertainment experience and excellent artists to China, bring the purest Korean culture to the audience in China, and select and create local idol stars in China with professional artist training system and experienced brokerage experience. The author has learned that South Korean stars familiar to China audience such as Zheng Yucheng, Che Tae-hyun, Z Ryan and Gianna Jun under SidusHQ are expected to cooperate with China’s film and television drama production company and director China, and they will also explore outstanding new people in China through online draft and cultivate them into top artists after a period of time. In addition, Beijing SidusHQ will hold fan parties one after another, at which time, Korean drama fans will have the opportunity to get in touch with their idols.


  Another secret plan of Beijing SidusHQ also surfaced on the same day. Beijing SidusHQ and Taihe Media once again joined hands to interact in brokerage business. Based on the resource advantages of the entertainment markets of the two countries, the two sides cooperated with Beijing SidusHQ’s excellent training and packaging team and international production and distribution capabilities. Taihe Media, as the largest private group in China’s media and entertainment industry, With many years of successful experience in China, we will share the resources of brokerage business with Beijing SidusHQ and provide a broader market platform for artists from both sides. KL/ Wen

Editor: Wang Yuxi

Press release of 2024 Shanghai Eating Exhibition held in Shanghai Kerry Center.

  On the afternoon of May 19th, the press conference of 2024 Shanghai International Import Food and Agricultural Products Exhibition (Shanghai Eating Exhibition for short) was successfully held in Kerry Center, Pudong. Zhao Minggang, former deputy director and senior agronomist of Standard Law Center of General Administration of Customs, Ge Liancheng, vice president of China Customs Association (former director of Inspection Department of General Administration of Customs), Zhang Peng, secretary general of China Customs Association, and Yang Jianzhuang, managing director of Gordon Exhibition Group, Gong Xuejuan, project director of Shanghai Gordon Commercial Exhibition Co., Ltd., several embassies and consulates in China (Shanghai), representatives of food industry associations and enterprises at home and abroad, and representatives of mainstream media and industry media attended the press conference.

  There are two contents in this conference. First, the 2024 Shanghai International Import Food and Agricultural Products Exhibition (Shanghai Eating Exhibition) will be held in Shanghai Hongqiao-National Convention and Exhibition Center from May 11 to 13, 2024. With the aim of "new consumption, sharing global delicacies", the exhibition has a total planned area of 60,000 square meters, covering all kinds of imported food, meat and aquatic products, milk and dairy products, wine and spirits, drinks and bottled water, honey and tea, baking and coffee, sweets and nuts, cereals, oils and condiments, fruits and vegetables and agricultural products. It is estimated that more than 2,000 well-known and outstanding enterprises and industry organizations importing food and agricultural products at home and abroad will participate in the exhibition, and more than 200,000 professional visitors will attend the exhibition in person.

  The second is to release the International Forum on Agricultural Food Safety Supervision and Customs Clearance on June 4, 2023, which is an important international exchange activity held to cooperate with the new regulations on imported food and agricultural products issued by the China Municipal Government. The activities will specially invite the Food Safety Bureau of the General Administration of Customs, the Department of Animal Husbandry and Plant Management, the Department of Customs Administration, local customs, the Institute of Agricultural Veterinary Drugs, the National Food Safety Assessment Center and other relevant institutions and industry experts of the China Government to conduct authoritative interpretation, training and on-site discussion on the new regulations. Through meetings and exchange activities at the exhibition, industry organizations and enterprises in more countries can learn about domestic and foreign food safety supervision and inspection and quarantine management methods, market access system requirements and processes, risk management and control, product classification and tariff calculation, industry requirements and related market information. In order to better help overseas enterprises understand the new policies and market demands of China, and provide a communication platform and a green channel for international trade and business expansion.

  During the conference, witnessed by relevant leaders such as the Standard Law Center of the General Administration, China Customs Association and local customs, the organizer of the exhibition, Gordon Commercial and Danish Agricultural Committee, Spanish Pig Industry Alliance and other overseas institutions signed the agreement of intent to participate in the 2024 Shanghai Eating Exhibition, which attracted the attention and attention of many national institutions and enterprises in the overseas agricultural and food products industry.

  The three-year epidemic situation has complicated the international agricultural trade situation. In the face of challenges, China insists on comprehensively expanding high-level opening up, and strives to create a market-oriented, rule-based and international business environment. The imported food industry is pregnant with new development opportunities. With the entry into force of RCEP agreement and tariff adjustment, imported food enterprises have been effectively facilitated. With the support of the Standard Law Center of the General Administration of Customs, this year’s Eating Exhibition is co-sponsored by China Customs Association and Gordon Exhibition Group, specifically undertaken by Shanghai Gordon Commercial Exhibition Co., Ltd. and co-organized by Shanghai Customs Association. The main purpose of the exhibition is to help more overseas enterprises smoothly enter the China market, provide communication platforms and open up green channels, and strive for a huge market share in China and meet huge consumer demand. In addition, China Customs Media Center, as the media support unit of this year’s Eating Exhibition, will follow up the event release, promotion and introduction, exhibition reports, forum publicity and interviews with people in its own media, so as to better amplify the spillover effect of "Shanghai Eating Exhibition".

Fan Bingbing’s man pretended not to forget to show his crisp breasts, and Huang Xiaoming admitted that his expression was dull



The biggest highlight of the whole conference was Wang Xueyin’s "angry fall" of Ge You.


When Fan Bingbing stepped down, his neckline was wide open and his breasts were crisp.

 
    Movie network news(Photo/Qian Jiayi/Yang Yaru) The film that will be released nationwide on December 4 will be held in Beijing on November 15. Director Chen Kaige and starring Ge You, Wang Xueyin, Fan Bingbing, Huang Xiaoming, Chiu Man-Cheuk, Christina and Zhao Wenhao were present to help out. On the same day, the organizer exposed the funny poster of orphan Zhao. Ge You and Wang Xueyin even hugged each other at the scene.
 

Ge You


Fan Bingbing

Fan Bingbing, wearing a suit with a half-exposed breasts, said that she wanted to be a mother after filming "Zhao Gu"

    From "international model" to "Fan Ye", Fan Bingbing’s nickname in the entertainment circle has become more and more "V5", so it goes without saying that her dress always surprises people. This time, Fan Bingbing appeared as a "pure man" in the conference of "The Orphan of Zhao", dressed in a dark blue suit, but Fan Bingbing did not forget to show her tender side.

    Fan Bingbing played Princess Zhuang Ji in The Orphan of Zhao, and committed suicide to save her children. "I love this role very much, and The Orphan of Zhao also made me feel the greatness of maternal love. It really made me cry!" "Fan Ye" expressed her desire to be a mother more emotionally. "This play has strengthened my confidence in being a mother."
 



Fan Bingbing appeared in a suit, capable and spirited.


Huang Xiaoming

Huang Xiaoming laughed at her dull facial expression and openly talked about her rumored girlfriend "She’s fine"

  Huang Xiaoming’s speech that day was quite philosophical. He said that Chen Kaige had taught him to let go. "I changed a lot after filming orphan Zhao. I let go, let go of hatred, complaints, injustice and everything. In fact, the simpler people live, the better." Huang Xiaoming said emotionally, "There were some bad rumors before, and I have put them down. It would be a bit strange if everyone didn’t put them down."

    Immediately, some media asked Huang Xiaoming why he was so elegant and calm today. Huang Xiaoming once again laughed at himself and broke the thunder language. "I was dull because I filmed the whole night yesterday." Huang Xiaoming revealed that he is currently filming an affair with his rumored girlfriend angelababy in Shenzhen. When it comes to gossip girlfriend, Huang Xiaoming can’t hide her smile. "She’s fine!"
 


The affectionate embrace of Wang Xueyin and Ge You shattered the rumors that they had previously reported their disagreement.


Wang Xueyin


Christina


Ge You and Wang Xueyin Xiong Bao broke the rumor and laughed that they were more like husband and wife.

    Since the beginning of the filming of Orphan of Zhao, there have been rumors that two leading actors, Ge You and Wang Xueyin, are fighting with each other in the play, but they are not convinced outside the play. On the same day, Ge You and Wang Xueyin broke the rumor. In this regard, Wang Xueyin said, "I like Ge You too much. The more we shoot, the more like a husband and wife." Ge You said with a smile, "This is something that can be written without a shadow. It should be regarded as a relatively low-level hype!"

    Speaking of being like a husband and wife, Ge You doesn’t change his humor. "Huang Xiaoming and I are also like a husband and wife. I always go to his room and have a drink at night!" Huang Xiaoming also humorous, "who is a man and who is a woman? That must be a woman with no beard on her face now (implying Ge You)! "


Chen Kaige
 

Producer Chen Hong


The poster of The Orphan of Zhao was released at the press conference.


Creative group photo

Chen Kaige said that he was ready to be scolded and then evaluated "not bad"

  Perhaps it is because "The Promise" was scolded too much. Since the beginning, Chen Kaige has become extremely humble. This time, Chen Kaige also said that he was ready to be scolded. His words made people feel sour. "Although everyone worked hard, there will still be different voices after the release of" The Orphan of Zhao ".We should accept all the criticisms and then tell everyone, &lsquo! Please forgive me and correct it next time! ’ This is also my biggest feeling after filming "The Promise". "

    Chen Kaige’s heartfelt words drew applause from the scene. Chen Kaige also publicly thanked his wife, Chen Hong. "I also want to thank my wife, Chen Hong. At least (The Orphan of Zhao) won’t make you cry secretly in the long night." Chen Kaige said that The Orphan of Zhao is a story of the past, seeking for today’s harmony and understanding, and it is also his own reflection. When it comes to The Promise, which received rave reviews, Chen Kaige said, "I think The Promise is flawed, but on the whole, it is still a good movie."

More wonderful pictures on the next page

Ali game, change blood to break through.

Text | Photon Planet Wu Kun Proverbs

Editor | Wu Xianzhi

A few days ago, the major personnel changes in Ali Games, which once caused a lot of uproar in the industry, came to the fore.

Zhan Zhonghui (flower name: Dingdang), the head of Linxi Mutual Entertainment, a game brand under Alibaba Group, issued an internal letter saying that he and Chen Weian will step down at the end of the fiscal year (March 31), and his post will be taken over by Zhou Bingshu, the producer of "Three Kingdoms Strategic Edition".

The internal letter mentioned, "With the gradual improvement of the talent echelon, Linxi’s young people have grown rapidly and have been able to shoulder the heavy responsibility of leading Linxi to continue to develop. By the end of this fiscal year (March 31st), Lao Chen (Chen Wei ‘an) and Chun Jiao (Liu Jiao) and I will officially step down from the Class Committee and hand them over to the new team led by Bing Shu. I believe that the new team can better face the future, practice Linxi’s research and development concept more solidly and take Linxi to a new height. "

It is worth noting that Dingdang and Chen are both veterans of Jian Yue Science and Technology, the predecessor of Linxi Entertainment, while Chun Jiao joined the partnership company Tianjin Jinfan Bailing in April last year, and their resignation means the exit of Jian Yue’s old team.

Since the mutual entertainment with the "Three Kingdoms Strategic Edition" hit the volume of Ali games, there was no new tour with enough weight. This also leads to its position in the whole market is always high or low.

Although we are not sure about the real reason for Jian Yue’s retirement, we can be sure that the "new height" of mutual entertainment needs new explosions to touch.

Ali game seeks change.

Mutual entertainment or Ali games, whether from the inside or outside, have long wandered on the edge of the core circle.

In 2014, Ali integrated its mobile game platform with UC Jiuyou and established Ali Games, which belongs to the big entertainment sector. At that time, in the large entertainment sector, the game business was not eye-catching.

Ali Games did not make many achievements in business in the following years, and most of them focused on the distribution and agency of IP mobile games, such as the TV series IP adaptation mobile game "Fire Like a Song" launched in 2018 and "Wu Dong Gan Kun" linked by drama and travel. Even in the course of its development in official website, the explosive proxy game Traveling Frog in 2018 will be the first stop.

The change stems from the fact that in 2017, Ali spent 1 billion to acquire Jian Yue Technology founded by Zhan Zhonghui, the former COO of Netease, which strengthened the self-developed genes in one step and started the shift from issuing and acting as an agent for IP games to self-research. In 2018, Ali Games launched a self-developed MMO "The Land of the Wind" to initially test the water and research the game. In 2019, "Three Kingdoms Strategic Edition" was born. On the first day, it reached the top of the App Store for free, and in less than two months, it gained more than 300 million monthly water.

In September 2020, Ali Games was upgraded to an independent business group with mutual entertainment parallel to the great entertainment, and then two games, The History of the Three Kingdoms, Warchess Edition and Forest Country, were launched. It is worth mentioning that these two games came out in 2023. Before last year, the action of mutual entertainment focused on the overseas release of the "Three Kingdoms Strategic Edition", which greatly drained the commercial value of the "Three Kingdoms" IP.

The combination of the IP of the Three Kingdoms and SLG, which emphasizes strategy, is really a "golden egg". Even in 2023, the Strategic Edition of the Three Kingdoms still contributed 69.5% of the income for mutual entertainment. However, at the moment when high-quality games emerge in an endless stream, one trick can’t be eaten all over the world. According to Sensor Tower, mutual entertainment ranked 13th in the revenue of China mobile game publishers in January this year, which has dropped out of the top 10.

As the N in the "1+6+N" system, the explosion after the IP of "The History of the Three Kingdoms" makes the mutual entertainment of Linxi show signs of marginalization again under the star business such as rookie, box horse and 1688, even from the perspective of the game industry.

As we all know, the strategic SLG such as "Three Kingdoms Strategic Edition" is a typical big ARPU game, and the player’s basic disk is not large, which leads to its low volume in the majority of players’ circles, so that some players don’t even know that Linxi Entertainment is a subsidiary of Ali Group.

More importantly, low DAU games need long-term spending to attract fresh blood. "Three Kingdoms Strategic Edition" has won the number one mobile game purchase list for many times, which means the huge purchase cost of ensuring the product flow and the lack of high-quality traffic in the Ali system.

Looking back at its history briefly, Ali Games was originally established by combining the mobile game platform with UG channel, aiming to build a distribution platform for the game, which is extremely dependent on traffic. However, eight mobile phone manufacturers, including OV Huawei, set up a hard-core alliance to restrict third-party application stores from the bottom of hardware, which is tantamount to a fatal blow to Ali’s channel business.

Moreover, Ali’s core e-commerce business is a big consumer of traffic demand, as is the game. Under the huge cost of buying and the allocation of traffic resources, the game business is doomed to not get too many resources, which may be one of the reasons why it is difficult for Linxi to have a second explosion.

Under this circumstance, it is not surprising that Ali’s game, which is seeking change, chooses to trade in the old for the new, so that Zhou Bingshu, who made the first explosion, is at the helm.

Internal three-nation killing?

The alternation of old and new is a common occurrence, but in today’s Ali, it adds a bit of enterprising meaning.

On December 20, 2023, Cai Chongxin, Chairman of the Board of Directors of Alibaba Group, announced the reform of comprehensively promoting the rejuvenation of cadres in a full letter. He said in the full letter: "Next, we will fully enable young management teams who have been trained at the grassroots level to create their own innovative environment for young people." Immediately after the core management of Taotian changed blood, Wu Jia, Chen Weiye, Wang Tingxiang and many other post-80 s young people took the lead. At the beginning of last month, Yu Yongfu, Chairman and Hungry CEO of Local Life Group, announced that he would step down from his management position on March 31, and his successor was the post-80s generation.

From this aspect alone, the personnel changes of mutual entertainment can be seen as a part of Ali’s younger management reform. After all, Zhou Bingshu, who succeeded him, was also born in the 1980s. There are only more signs that there is an internal struggle in its reform.

A person close to Ali said that Jian Yue had been marginalized for a long time in mutual entertainment, and the old people headed by Zhan Zhonghui had long been put on hold by the new generation represented by Zhou Bingshu. Perhaps, after the handover of the old and new teams, it was followed by a big change of blood from top to bottom.

As for the reasons behind it, some sources said that the internal discord between Linxi and Linxi originated from the "Three Kingdoms Strategic Edition". It is understood that Zhan Zhonghui tried to cut this project when the game was established, and the reason may be that the core gameplay is too similar to Netease’s "Land of the Land".

In fact, Netease sued the former for copyright infringement and asked Linxi to stop the game. In May last year, the court ruled that the infringing content of The Three Kingdoms Strategic Edition needed to be deleted or modified, and compensated Netease for 50 million yuan, but the court rejected Netease’s request to stop operating The Three Kingdoms Strategic Edition. Linxi said that "some of the contents in the judgment will not be recognized and an appeal will be filed", which shows that the rip-off of copyright is a "psoriasis" that Linxi can’t get rid of.

As a result, the dilemma of "no follow-up" is becoming more and more prominent, and it is naturally necessary to work together internally. However, since Linxi Entertainment became an independent business group in September 2020, Yu Yongfu, the former chairman of Gaode Group, who was in charge of the subsidiary, was not familiar with the game business, and he also took over the local life business in July 2021, which may have caused Linxi to lack a strong voice to move forward.

In January of this year, Fan Luyuan, chairman and CEO of Alibaba Entertainment, was in charge of mutual entertainment. He not only served as the leader of Ali’s game business leading group, but also experienced the launch of games such as "Three Kingdoms Strategic Edition" and "Three Kingdoms Fantasy Mainland" during his tenure. His return is like several arhats who took over Ali last year. The first priority is to do a good job of "anchoring the sea".

Now the replacement of the person in charge of the mutual entertainment business has come to an end. When the granularity is completely aligned, what Ali Games is seeking is further growth, that is, launching a new tour with enough influence as soon as possible.

end

For insiders, mutual entertainment was once regarded as the "second Netease".

First of all, most of the core leaders of Linxi Entertainment were born in Netease games. In addition to former Netease COO Zhan Zhonghui, Chen Weian was the vice president of Netease and the general manager of Netease Blizzard Joint Venture. Zhou Bingshu, who will take office on March 31, is also an old man of Netease. He once worked as a game planner for Netease.

Today’s new and old alternation, do we regard it as Netease in the 2010 s replacing Netease in the 2000 s, or the Netease of Ali games?

In Fan Luyuan’s letter of taking over the mutual entertainment of Linxi, he mentioned that the future direction of Linxi’s mutual entertainment is: embracing AI, globalization, producer-centered system, and insisting on R&D leading business. Mutual entertainment will give enough support, space and incentives to potential young producers.

At first glance, this is similar to Netease’s small team development model. At the beginning of this year, Tencent also released the "Bamboo Shooting Plan" to support small and medium-sized development teams. It can be seen that vertical independent games will be the main theme of the game industry for a long time to come.

In any case, in the face of 2024, which is destined to be a big year for the domestic open world, it is impossible to continue the old gods with the golden egg of the Three Kingdoms.

As soon as the dragon looked up, news about the new tours of Tencent, Netease, Kuluo, Lilith and other manufacturers in the open world was constantly exposed. Or it’s possible to set up a project to raise a gun or start testing soon. A battle for the attention between players has already started, and the mutual entertainment of Linxi has lagged behind for more than a year.

Turn on the air conditioner in summer. Is it internal circulation or external circulation?

Turning on the air conditioner in summer is faster in terms of cooling effect, but if you are exposed to the sun, it is still recommended to cycle outside first.First of all, what’s the difference between internal and external circulation?

What’s the difference between internal and external circulation?

The quality of internal circulating air is good, but the oxygen content is low.

Internal circulation, it may lead to too high carbon dioxide, because the air intake is in the car. Simply put, the air outside can’t get in, and the air inside can’t get out.

After the internal circulation is turned on, the air is sucked in the car and filtered repeatedly by the filter in the air conditioner. The car with pm2.5 filtering function is equivalent to the role of an air purifier.

According to the measured data, the value of pm2.5 in open internal circulation is about 1/3 to 1/4 of that in external circulation. However, the current car sealing is relatively good, and long-term internal circulation is also problematic.

Low oxygen content will affect driving safety.

Generally, the interior space of a car is about 3 to 4 cubic meters. According to the larger one, an adult can breathe in a closed space of 4 cubic meters, and the carbon dioxide concentration can reach 1% in about 50 minutes.

The decrease of oxygen content makes people feel hot, tired and anxious. Anyway, it is uncomfortable, which actually affects driving safety.

For example, the air quality on the moon is good. Without pm2.5 and oxygen, people can’t stand your fresh air.

External circulating air has good circulation and high oxygen content.

Let’s talk about the external circulation, which is equivalent to sucking in the wind outside the car, usually under the windshield wiper, at the junction of the windshield and the hood.

To put it simply, the wind from the air outlet is sucked in from the outside of the car, which can ensure that the air inside the car is relatively circulated, so that the concentration of carbon dioxide is not too high or oxygen is not enough.

How to use internal and external circulation?

Conventional refrigeration, first open internal circulation and then external circulation.

According to the conventional refrigeration effect, it is better to open the internal circulation. When you drive out in the basement or garage in summer, the temperature of the car itself is not high. As soon as the internal circulation is opened, the hot air outside can’t enter, and the air inside is cooled by air conditioning as much as possible, the effect is the best.

You are like, staying in an air-conditioned room knows that the doors and windows should be closed tightly, or the air conditioner will run away. It is similar to turn on the air conditioner in the car. Internal circulation is equivalent to closing the doors and windows, which will make the cooling speed faster and the effect better.

As I said before, your internal circulation is on for too long, just like when your door is closed, it’s stuffy in the back, and your air has not been circulating, and the carbon dioxide is high and the oxygen is low.

Open the internal circulation for half an hour and then switch the external circulation.

Therefore, if the internal circulation is on for half an hour, the temperature is almost stable. I suggest you open the external circulation to let fresh oxygen in.

At present, more expensive cars have automatic adjustment function. In the first half hour, you pressed the inner loop, and later it will switch to the outer loop for you, which is more convenient. Then if it’s manual, you can press it yourself.

In the exposure environment, open the window first and then circulate outside.

However, the exposure environment is different. The temperature is actually very high when parked on the road. The School of Public Health of Nantong University sampled 100 cars and counted a data.

There are 60% of the air in cars, which exceeds the National Indoor Air Quality Standard. The formaldehyde concentration in each cubic meter is less than 0.1 mg, which is the standard and higher than this.

Exposure will double the formaldehyde concentration in the car.

Summer exposure, it will make the formaldehyde in the car emit at a faster speed and bake it out.

Looking for some data from other people’s experiments, you can make the original formaldehyde concentration of 0.16 mg per cubic meter rise to 0.33 mg per cubic meter, which is more than twice the air quality index.

Long-term exposure to formaldehyde, chronic respiratory diseases, induced cancer, anyway, everyone knows that formaldehyde is not good. So in this case, you should not only consider whether the temperature drops fast or not, but also consider whether the air quality inside the car is poisonous.

Open the window to allow air convection and reduce the concentration of formaldehyde.

Therefore, the formaldehyde concentration can be reduced from 0.27 mg/m to 0.09 mg/m by opening the window first and then circulating the air for five minutes.

You see, the drop is still quite a lot, from 0.27 to 0.09, which actually takes only five minutes. It is also a good choice to open the window first and then close it after five minutes.

The higher the temperature inside the car, the greater the load.

Another is that you are exposed to the sun. If the temperature is high, the load will be even greater. If you get a bad tan, the temperature inside the car may be sixty or seventy degrees Celsius, which some friends don’t know yet.

Your car will start the AC refrigeration button immediately, and the heat load it bears is still relatively large. It is possible to damage or three-way catalysis and reduce the service life of components, which is a small probability.

No matter how you say that you are cold and slow down, it will definitely have an impact. If you pour a glass of ice water into a glass of water at room temperature, the water at room temperature will get colder. If you pour a glass of ice water into a cup of hot water, it will be good to turn it into water at room temperature. That’s the truth.

"Spare tire says car" will give you a practical small dry goods every day, please pay attention to spare tire says car, 60 seconds a day, easy to understand.

China car companies shocked Munich Auto Show.

If the Frankfurt Motor Show with a history of more than 70 years represents the glory of the traditional automobile industry, then as a "successor", the 2023 Munich Motor Show, which kicked off last week, shoulders the heavy responsibility of showing the current transformation and innovation of the automobile industry to the global audience. This is an important platform to show the transformation and innovation of the automobile industry, and it is also the largest auto show in Europe and Germany. Here, you can not only see the latest products and technologies of European local brands, but also witness the strong rise of China brands.

More than 50 Chinese enterprises in three categories participated in the exhibition.

According to the exhibitor information officially released by Munich Auto Show, there are more than 700 exhibitors at this auto show, among which there are more than 50 overseas enterprises in China auto industry, which can be divided into three categories: complete vehicle, battery electric drive electronic control, charging and intelligent automotive electronics and software.

Among the most concerned vehicle brands, besides "old acquaintances" such as MG and Tucki, there are also "new faces" such as Zero Run and Aouita.

Specifically, BYD’s booth has surpassed Mercedes-Benz, with an area of 915 square meters, which is the largest among all exhibitors. At the same time, six new energy vehicles were unveiled, including BYD SEAL (named SEAL overseas), Song PLUS EV Champion Edition (named SEAL U overseas), Yuan PLUS (named ATTO 3 overseas), Seal, Han and Tengshi D9. In addition to BYD, the zero-run car also made eye-catching at this Munich Auto Show. It not only released the latest technical architecture of LEAP3.0, the latest achievement of eight years of global self-research, but also released the first global model C10 based on this architecture.

At the same time, Xpeng Motors also boarded this world-renowned international auto show for the first time with Tucki G9 and international version P7i, and announced that it will land in the German market in 2024 and more global strategic plans. On July 26th this year, the news that Xpeng Motors and Volkswagen reached a strategic and technical cooperation caused a sensation all over the world and aroused strong concern.

Aouita, a brand-new independent brand founded by Changan Automobile, Contemporary Amperex Technology Co., Limited and Huawei, launched its second model-Aouita 12 in the world at this Munich Auto Show, which not only showed its attention and expectation to the European market, but also showed its hope to further expand its brand influence and market share through this model.

As one of the best-selling China automobile brands in Europe, SAIC MG will naturally not miss the opportunity to make a big impact. At this year’s Munich Auto Show, it presented three heavy new cars, namely MG Cyberster, MG4 Electric XPOWER Performance Edition and electric SUV MarvelR.

European enterprises increase investment in China

China brand has completed the role transformation from "participant" to "protagonist" at the Munich Motor Show, and demonstrated its leading strength in the "birthplace of automobiles" with full momentum. The embodiment of this strength is mainly concentrated in the field of new energy. At present, China is already the world’s largest new energy vehicle market, and also the world’s largest new energy vehicle manufacturer. The rapid development of China brand in electrification and intelligence has made the European market see its determination and confidence to go to sea.

The Munich Auto Show is naturally not short of traditional giants. German automakers such as Volkswagen, Mercedes-Benz and BMW all made their debut, bringing the latest models and technologies. A number of senior executives also came to the scene to express their latest views on new energy reform and industry development. The Volkswagen Group even brought a slogan of "China in China" to its hometown, and specially displayed China partners such as SAIC, Tucki and Horizon, emphasizing that it will continue to increase investment in China and work with China enterprises to develop more suitable new technologies.

Audi ag CEO Obermu pointed out that "audi ag has made a clear plan to give China greater autonomy to achieve a more agile decision-making process". Obermou also said that China and North America will be the engines to promote future sales growth, and China market is full of special challenges. At present, the transformation of automobile industry in no part of the world is as remarkable and rapid as that in China market.

Luxury car companies have also put down their lofty posture. Kang Linsong, CEO of Mercedes-Benz, said: "The global economy is facing challenges, but this will not change our long-term commitment to the China market. We will continue to expand our investment in the China market."

Going to sea is not a smooth road.

For China brands, although they have gained a leading edge in the competition with some foreign automobile companies by using more advanced technology, they have made greater breakthroughs in the European market and still face multiple challenges.

The first is the brand awareness and consumer trust in the brand. In recent years, SAIC has gained many consumer initiatives by virtue of MG’s popularity in Europe, which is not applicable to every enterprise. European consumers are always skeptical about new brands and models they don’t know, and there are still stereotypes about China manufacturing.

Secondly, the problems of cost and logistics will also hinder the pace of China enterprises going to sea. Logistics, sales tax, import tax and meeting EU regulations and certification will all increase costs. The process of transporting cars from China to distribution points in Europe through busy ports is tortuous, and the delivery time is long. Generally speaking, ro-ro ships departing from Shanghai Lingang need to drift at sea for nearly one and a half months to reach Rotterdam port in Europe and the Netherlands.

More importantly, the European market is very diversified, and users in different countries and regions also have great differences in demand and taste. For example, in Northern Europe, consumers prefer to buy high-end, luxurious and safe electric vehicles, which is why new energy brands such as Weilai and Tucki choose it as the first stop in Europe. In southern Europe, consumers prefer small, cheap, energy-saving and environmentally friendly electric vehicles. Therefore, if China brand wants to succeed in the European market, it must fully understand and satisfy the needs and preferences of European consumers.

Of course, opportunities always coexist with challenges, and there are also opportunities in the European market. First of all, the demand for electric vehicles in the European market is growing rapidly. Driven by policies and environmental awareness, European consumers’ acceptance and willingness to buy electric vehicles are also increasing.

Secondly, it is very important to choose a good mode. The key to the rapid growth of SAIC sales in Europe and even the global market is to create a differentiated road for China automobile enterprises to "go global". As the first systematic, planned and organized "going global" automobile enterprise in China, SAIC has built a full value chain of the automobile industry including innovative R&D centers, production bases, marketing centers, supply chain centers and financial companies overseas, and its products and services have entered more than 90 countries and regions around the world.

In 2022, SAIC took the lead in becoming the first automobile enterprise in China with annual overseas sales exceeding one million, forming a "100,000-vehicle class" in Europe and five "50,000-vehicle class" overseas regional markets in Australia, New Zealand, America, Middle East, ASEAN and South Asia. This year, SAIC’s overseas sales are expected to reach 1.2 million vehicles, and Europe will be promoted to SAIC’s first "200,000-vehicle class" overseas regional market.

Finally, China brand can accelerate its distribution in the European market by means of technology export and partners. Not long ago, Volkswagen Group announced in-depth cooperation with Tucki and SAIC. The two parties will jointly develop two electric models of Volkswagen brands based on the G9 platform in Tucki; Jetta and Zero Run also heard the news of "holding hands". These cooperations can not only help China brand to improve its popularity in the European market and European consumers’ trust in China brand, but also help it to reduce costs and risks and improve efficiency and effectiveness.

ICOS Beijing International Animation Festival

  Introduction to the exhibition

  This exhibition is a professional exhibition in the field of animation exhibition, and it is a large-scale party carnival with rich and wonderful contents, integrating restoring the world of the second dimension, entertainment interaction and viewing activities. It is a large-scale animation game exhibition with a large number of Coser, visitors and super fun.

  The main activities include:

  Interactive experience of animation games, derivative products of animation games, animation game software and peripheral devices; Animation game equipment, hand-painted articles, peripheral products, comic books, children’s picture books, sketchbooks, trendy games, cards, hand-made, models, comic books for teenagers, animation handicrafts, clothing accessories, animation diet, animation cars (painful cars), display and sales of derivatives, cosplay contest, Hanfu contest, and signing meeting of animation guests.

  Exhibition time: June 8, 2024 to June 9, 2024 from 9: 00 to 17: 00.

  Venue: Shougang Convention and Exhibition Center

  Traffic information: The new Shougang subway station can be reached. There are many self-driving parking lots, which can be parked according to the signs around the venue.

  Suitable for people: industrial enterprises, cartoon game lovers and teenagers.

Xin Yukun, director of "Hot Search" roadshow: The weak are powerful, and the pessimists move forward.


1905 movie network news The film directed by, starring, and starring is being shown. The national roadshow of "Hot Search" and "Sound All the Way" came to Shenzhen, where director Xin Yukun and actor Song Yang exchanged views with the audience after the screening. At the event site, some spectators enthusiastically launched a "Cantonese class", and Song Yang’s subwoofer version of Cantonese once ignited the atmosphere.


After watching the movie, some viewers engaged in the media industry felt deeply, saying that they were deeply moved by Chen Miao’s initial news, and frankly said, "I am also engaged in the news industry, and I have a great sense of substitution for movies, and I burst into tears when I reversed." Director Xin Yukun shared that it is the journalist’s sense of responsibility and mission that drives Chen Miao forward. "I hope that after watching the movie, everyone can return to life and online public opinion and pass this power on.". Song Yang also said, "I hope this film will bring warmth and strength to the audience. When we speak for the victims rationally, we are the flame led by Chen Miao".


The situation of women resonates. "The blood pressure in front is soaring, and the gas can be seen in the back."

The mother felt the same way and bluntly said, "We need more Chen Miao."


In the film, director Xin Yukun depicts rich and vivid female group images from a delicate perspective. Some viewers felt that "the situation of women in the movie is too realistic. In the first half, the blood pressure soared, and later it was very deflated", which praised the ending of the movie. Director Xin Yukun said, "The reality is very cruel. We can usually see many women’s plight, and at the same time we can also see generate, a woman with strength. I hope to bring this strength to everyone.".


There was also a mother audience at the scene, who was poked by Zhang Xiaosui’s mother in the movie because of the helplessness of reality. "As parents, we should protect our children more consciously. Reality and network are complicated, and we need more people like Chen Miao." Shi Rui, who plays Hu Qiao, also shared the mental journey of the role. She left the Justice Team precisely because she stood in the female perspective and understood more about the helplessness and powerlessness of Xiaomou’s mother. Compared with justice, the child’s life is the deepest concern of a mother.


Children are full of emotion: when they grow up, they must not be "keyboard man"

The truth of public opinion is a wake-up call, "We must speak rationally in the future."


The sharp presentation of the film to the real online public opinion has also made many viewers think deeply. After watching the movie, some viewers said, "It used to be easy to be rhythmic. After watching the movie, I always told myself to be based on reality, and I must speak rationally. I hope all the truth can be revealed and the bad guys can be severely punished." Director Xin Yukun said, "I want to convey the power of women, truth and partners through this film, and I hope everyone will still have confidence in the world after watching it.".


A second-grade child said excitedly after watching the movie, "I must not be a keyboard man when I grow up!" " Children’s words detonated the scene, and the main creators praised him one after another, encouraging children to "study hard and join the justice team in the future." Xin Yukun, the director, said, "I hope everyone can feel the power we convey, and let the powerless be strong and the pessimists move forward.".


The film "Hot Search" is showing.


The single-day "gold absorption" exceeded 100 million, and the game ETF(159869) strengthened at the beginning of the session.

On March 13th, 2024, A-share online game concept stocks surged at the beginning of the session, and the game ETF(159869) has now risen by over 2%. Recently, the game sector continued to rebound and attack, and the game ETF(159869) continued to pay a premium in intraday trading. Yesterday, the net inflow of funds exceeded 100 million yuan, and the signal of fund layout was obvious.

In the news, the Global Game Developers Conference (GDC) will be held in San Francisco from March 18th to March 22nd. The conference will cover many topics such as AI, VR, AR, audio, vision, programming, etc. The participating manufacturers include Microsoft, Google, NVIDIA, Meta, Adobe, EPIC, Unity, Roblox, Tencent and Netease. Citic Jiantou pointed out that looking back at the GDC conference in 2023, AI became the biggest keyword, and industry head companies such as Microsoft, Ubisoft and Roblox shared how AI innovated game production/operation, including reducing costs and increasing efficiency, and creating new gameplay, which also drove the A-share game sector to rise sharply. Focus on the catalysis of this year’s GDC conference on the game sector. As can be seen from the theme of the conference, AI has penetrated into more production links and more game categories.