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Xinhua News Agency, Beijing, August 25th Title: Nucleic acid certification, entrance and exit management, vaccination deployment … The countries that started school in autumn made these new adjustments.

Xinhua News Agency reporter Wang Linlin

Recently, many places in the country have announced the start time of autumn. Combined with the current national epidemic situation and the characteristics of prevention and control of infectious diseases in schools in autumn and winter, National Health Commission and the Ministry of Education recently issued the technical plan for prevention and control of COVID-19 epidemic in colleges and universities, primary and secondary schools and kindergartens (the fourth edition).

Compared with the technical scheme of the third edition released before, the technical scheme of the fourth edition has been adjusted and supplemented in the requirements of returning to school, the management of entering and leaving schools, the management of campus activities, and the control of key links, and put forward clear requirements.

Colleges and universities: Teachers and students should hold negative nucleic acid test certificates within 48 hours before starting school.

In terms of returning to school, the new version requires teachers and students in colleges and universities to hold negative certificates of nucleic acid testing within 48 hours before starting school, and take personal protective measures on the way. After arriving at school, nucleic acid testing can be carried out in batches according to local prevention and control requirements. Overseas teachers, students and employees will not return to school without receiving the notice from the school, and will be managed according to the relevant policies of China when returning to school.

In terms of entering and leaving the campus, the new version of the program requires that the school gate be strictly closed, that teachers and students should strictly check their identity and temperature when entering the school, and that outsiders should also check their health codes and travel cards. Reasonably set up express delivery points, strengthen the verification, registration and management of foreign sales and distribution and express delivery personnel (including names, units, visiting departments and personnel, car numbers, etc.), and strengthen the preventive disinfection of cold chain food packaging and mail express.

The reporter found out that in combination with the recent epidemic prevention and control requirements of key units and key populations, the new version of the plan has supplemented and detailed regulations on strengthening the management of public places, canteens, dormitories and activities.

These include: "major events such as the opening ceremony of colleges and universities should be held outdoors in principle", "large-scale indoor gathering activities are not organized unless necessary" and "no outsiders are allowed in the student dormitory".

In addition, in the part of implementing health education, the new version of the program has been added: actively advocate fragmented fitness activities, work and study for 1 hour, and get up for 10 minutes; Incorporate the knowledge and skills of infectious disease prevention and control into the "first lesson" …

As for the deployment of vaccination in colleges and universities after the start of school in autumn, the new version of the plan mentions that teachers and students who have no contraindications and meet the vaccination conditions should be vaccinated with Covid-19 vaccine.

"The prevention and control of epidemic situation in the education system has its particularity. The student base is large, the crowd is dense and the space is closed. Promoting vaccination should be an important measure for the prevention and control of epidemic situation on campus." Liu Peijun, deputy director of the Department of Sports Health and Art Education of the Ministry of Education, said.

Primary and secondary schools: We should do everything we can to get Covid-19 vaccination for school-age people.

It is slightly different from the requirements of returning to school in colleges and universities. For primary and secondary schools, the new version of the plan mentions that teachers and students in low-risk areas can return to school after their health status is verified by the school to meet the requirements of local epidemic prevention and control. Teachers and students who have left the country in summer, been to high-risk areas or other special circumstances must provide negative proof of nucleic acid test within 48 hours before returning to school.

In terms of entering and leaving the school gate, the new version of the plan requires that primary and secondary schools fully control all access roads to and from the campus, implement relatively closed management of the campus, and ensure that special personnel are responsible, the regional division is reasonable, and the personnel registration and investigation records are complete. No irrelevant personnel outside the school are allowed to enter the school.

Recently, according to the overall deployment of vaccination in Covid-19, all localities are promoting Covid-19 vaccination for people aged 12 to 17 in an orderly manner. In the deployment of COVID-19 vaccination in primary and secondary schools, the new version of the plan emphasizes that we should do a good job in Covid-19 vaccination for school-age people and plan the vaccination schedule reasonably.

Wang Huaqing, chief expert of immunization program of China CDC, suggested that children and adolescents are susceptible groups in COVID-19. There are four main considerations to promote vaccination for minors: First, with the continuation of the epidemic, the prevalence rate of children in some countries with serious epidemics is rising; Second, there are some severe cases among infected children, and some children die; Third, as long as Covid-19 is infected, it is a source of infection. From the perspective of controlling the source of infection, children should also strengthen management; Fourth, the global epidemic has not been controlled, and it is an indispensable part to establish a group immune barrier, and vaccination of children and adolescents.

"At present, according to the monitoring and analysis of adverse reactions, the incidence of adverse reactions of children and adolescents vaccinated with COVID-19 vaccine is not higher than that of adults over 18 years old." Wang Huaqing said.

In the part of improving the environment, compared with the third edition of the technical scheme, the reporter found that the new edition of the scheme added provisions on the safety of school food and drinking water, emphasizing that the canteen and drinking water equipment and facilities should be thoroughly inspected, cleaned and disinfected before the school starts, and the drinking water equipment and facilities should be qualified for industry testing and monitoring to ensure the safety of drinking water. Check the safety of food raw materials in school canteens. Strengthen the preventive disinfection of cold chain food packaging and mail.

As for the management of campus activities, the new version mentioned that campus gathering activities are not necessarily held, and activities that are really necessary should be reported to the local education department for approval, so as to reduce the scale, shorten the time, control the flow of people and keep the distance.

At the same time, the school should ensure students’ physical exercise time, with one hour of physical activity inside and outside the school every day; On that day, there was no physical education class, and the school should organize students to do collective physical exercise after class.

The new version of the plan suggests that there is no middle-high risk area within the county (city, district) where the school is located, and teachers and students may not wear masks in class.

Nursery institutions: teachers and nurses should be relatively fixed, and children’s gathering activities should be strictly controlled.

The requirements for kindergartens to return to the park in the new version of the scheme are roughly the same as those in primary and secondary schools: teachers and children in low-risk areas can return to school after their health conditions meet the local epidemic prevention and control requirements after being audited by the park. Before returning from overseas, high-risk areas or other special circumstances, faculty and children must provide negative proof of nucleic acid test within 48 hours.

The prevention and control of epidemic situation in kindergartens protects young children with poor resistance. According to the characteristics of children’s age, the new version of the program requires that kindergartens implement relatively closed management in the park, and irrelevant personnel are not allowed to enter the park. Parents pick up and drop off their children in strict accordance with the pick-up and drop-off time of child care institutions, so as to prevent traffic congestion around child care institutions and crowd gathering at the gate of the park. Parents don’t enter the park when they pick up their children.

In the management of activities in the park, the new version emphasizes that teachers and nurses should be relatively fixed to reduce the flow overlap between different groups. According to the epidemic situation, national and territorial epidemic prevention and control policies, children’s gathering activities should be strictly controlled and large-scale gathering activities should not be organized.

In order to ensure the nutrition and hygiene of children’s diet, the new version of the program requires strict control of purchase channels, and raw materials such as food are purchased from formal channels to ensure traceability. Strengthen the hygienic management of food and drinking water, strictly control the quality of food, and strictly implement the inspection and record system of food purchase.

Ma Jun, a professor at Peking University Children and Adolescent Health Research Institute, suggested that autumn and winter are the high incidence seasons of respiratory infectious diseases. The difficulty of epidemic prevention in nurseries is that if children have common infectious diseases such as influenza or common cold in autumn and winter, they will also have symptoms such as fever and cough. Because these symptoms are similar to those in COVID-19, the most difficult thing is to distinguish and identify them. Therefore, improving children’s physical resistance is a very effective way to prevent and control the epidemic in nurseries.

The new version of the plan mentions that kindergartens should arrange physical exercise with appropriate content and form, outdoor activities for more than 2 hours a day, and moderate and above-intensity physical activities for children over 3 years old for at least 1 hour.

District Health and Wellness Committees, Social Affairs Bureau of Beijing Economic and Technological Development Zone, standardized training bases for residents, relevant medical and health institutions and relevant universities:

According to the Opinions of the former Municipal Health Bureau, the Municipal Education Commission, the Municipal Finance Bureau, the Municipal Human Resources and Social Security Bureau and the Municipal Medical Bureau on Promoting the Construction of the Standardized Training System for Resident Doctors in Beijing (No.10 [2012] of the Beijing Municipal Health Bureau and the Municipal Human Resources and Social Security Bureau), the Notice on Printing and Distributing the Interim Measures for the Personnel Management of Standardized Training for Resident Doctors in Beijing (No.17 [2012] of the Beijing Municipal Health Bureau) The Notice of the former Municipal Health and Family Planning Commission and the Municipal Human Resources and Social Security Bureau on Relevant Matters Concerning the Introduction of Self-trained Personnel for Standardized Training of Residents from Non-Beijing Sources (J.W. Group [2016] No.26) and the Notice of the former Municipal Health and Family Planning Commission on Further Standardizing the Recruitment of Residents in Beijing (J.W. Science and Education [2016] No.30) stipulate that it is decided to organize and carry out the standardized training of residents in this city in 2023 according to the overall arrangement of the whole city. The Work Plan for Standardized Training and Recruitment of Resident Doctors in Beijing in 2023 is hereby printed and distributed to you, please follow it.

Beijing Municipal Committee of Health and Wellness, Beijing Administration of Traditional Chinese Medicine

July 30, 2023

Standardized training of residents in Beijing in 2023

Recruitment work plan

　I. Recruitment Plan

(1) Training major

1. Clinical specialties: internal medicine, pediatrics, emergency department, dermatology, psychiatry, neurology, general practice, rehabilitation medicine, surgery, surgery (neurosurgery direction), pediatrics, obstetrics and gynecology, ophthalmology, otorhinolaryngology, anesthesiology, clinical pathology, laboratory medicine, radiology, ultrasound medicine, nuclear medicine, radiation oncology and intensive care medicine.

2. Stomatology: general dentistry, stomatology, oral and maxillofacial surgery, prosthodontics, orthodontics, oral pathology, oral and maxillofacial imaging (including stomatology, oral and maxillofacial surgery, prosthodontics, orthodontics, oral pathology and oral and maxillofacial imaging, which are only provided by residents of Peking University Stomatological Hospital and Beijing Stomatological Hospital affiliated to Capital Medical University).

3. Chinese medicine major: Chinese medicine (Chinese medicine internal medicine, Chinese medicine surgery, Chinese medicine gynecology, Chinese medicine pediatrics, Chinese medicine five sense organs, acupuncture and massage (including Chinese medicine rehabilitation), Chinese medicine orthopedics), Chinese medicine general practice. Arrangements for ethnic medical graduates to participate in the training will be announced separately.

4. Medical related majors: laboratory medicine (technician), rehabilitation (technician), and resident pharmacist.　

5. Public health.

(2) Training base

See western medicine training base and Chinese medicine training base for details.Beijing resident standardized training recruitment website"Beijing Post-graduate Medical Education Management System" (website: https://bjzyy.wsglw.net) published the "2023 Beijing Resident Standardized Training Recruitment Plan".

Second, the target of recruitment

The training targets should be graduates with bachelor degree or above in full-time medical specialty (including clinical, oral and traditional Chinese medicine, the same below) who intend to engage in clinical medical work in Beijing, or those who have engaged in clinical medical work and obtained the Qualification Certificate of Physician and need to receive training, which are divided into the following three categories:

(1) Entrusting trainers

Persons who have signed employment or labor contracts with medical and health institutions in Beijing (hereinafter referred to as employment units), among whom full-time fresh graduates in 2023 should participate in training this year; Personnel who have been engaged in clinical medical work and obtained the "Doctor Qualification Certificate" and need to be trained shall be selected by the employment unit to participate in the training as appropriate. Those who graduated in 2012 and later and should attend the training according to the regulations but have not yet participated in the previous entrusted training will not be recruited in principle.

Where the employment unit of the entrusted trainees is a community health service center (station), the graduates majoring in clinical medicine are only allowed to fill in general practice, laboratory medicine, radiology and ultrasound medicine, the graduates majoring in stomatology are only allowed to fill in general practice of stomatology, and the graduates majoring in traditional Chinese medicine (including integrated traditional Chinese and western medicine) are only allowed to fill in general practice of traditional Chinese medicine.

(2) Self-trained personnel

It is a full-time medical graduate with bachelor degree or above who has not signed employment or labor contract with employment units inside and outside Beijing, and intends to engage in clinical medical work in Beijing. Among them, graduates who graduated before December 31, 2022 are only registered for general practice, pediatrics, psychiatry, obstetrics and gynecology, anesthesiology, rehabilitation medicine, clinical pathology, emergency department and critical care medicine without obtaining the Certificate of Physician’s Qualification. Self-trained personnel with a bachelor’s degree in adult education for medical majors should have a full-time medical college degree and have obtained the "Physician Qualification Certificate". Chinese medicine majors only recruit graduates who graduated in 2023. Self-trained personnel do not include full-time graduate students.

Those who have completed the training and obtained the training certificate on time, and are recruited by Beijing medical and health institutions, can go through the formalities of settling in Beijing according to the Notice on Relevant Matters Concerning the Introduction of Standardized Training for Non-Beijing Residents (Jingwei Group [2016] No.26).

(3) Postgraduates with professional degrees

In 2023, the postgraduate students in Beijing universities were included in the standardized training of residents in cooperation with medical education in Beijing.

Third, the recruitment process

In 2023, the standardized training and recruitment of residents will be carried out in accordance with online registration, qualification review, assessment and admission, registration and signing of agreements, and review of training years.

(1) Registration

Take online registration methods, including first registration and second supplementary report. Applicants should log on to the homepage of "Beijing Post-graduate Medical Education Management System" (website: https://bjzyy.wsglw.net) from 8: 00 on August 1st to 24: 00 on August 8th, register, read the instructions carefully, fill in personal information and browse the information of the training base. Commissioned trainers and independent trainers respectively completed the first registration according to the recruitment plans of entrusted trainers and independent trainers of various training majors.

Those who fail to enroll for the first time need to attend a second supplementary report. Applicants should complete the second supplementary report according to the supplementary recording plan published on the website from 8: 00 on August 25th to 15: 00 on August 26th. The second supplementary personnel can fill in two volunteers in the same way as the first registration. Chinese medicine majors do not participate in the second supplementary report.

The registration of graduate students with master’s degree shall be organized by the university where they are located, and the specific arrangements will be notified separately.

(2) Examination of registration qualifications

1. Online audit of the employment unit that entrusts the trainees. The audit time is from August 2nd to August 9th.

2. Online audit by the Health and Wellness Committee of the district where the employer entrusted the trainees is located. The audit time is from August 2nd to August 9th.

3. Online review by the Municipal Health and Wellness Commission, with the review time from August 10th to August 11th.

Commissioned training personnel employment units for tertiary medical and health institutions, units (not including regional tertiary medical and health institutions) after the audit by the Municipal Health Commission directly audit; Other entrusted training personnel employment units shall be audited by the local health and wellness committee and then by the municipal health and wellness committee.

Please log in to the recruitment website in time to check the audit results, and print an Application Form for Standardized Training of Residents after being audited by the Municipal Health and Wellness Committee. The application form needs to be signed by the applicant himself.

(3) Assessment and admission

Only those who pass the qualification examination can enter the examination and admission stage. The examination and admission work is organized by the training base, and the examination generally includes written examination and interview, which can be conducted in the form of on-site or online remote.

When taking the form of online remote assessment, the contents of written examination and interview assessment and their weight in the total score can be adjusted according to the professional characteristics to ensure the assessment effect. The training base will inform the applicants of the requirements for online remote assessment in advance, strengthen the pre-test and online invigilation during the examination, and deal with problems such as network and system failures in time. Applicants should prepare the examination environment, software and hardware equipment in advance according to the requirements of the training base.

The training base should assess and enroll the applicants’ clinical comprehensive ability within the admission period of each volunteer batch, in accordance with the National Administrative Measures for Standardized Training of Resident Doctors (Trial), the Administrative Measures for Standardized Training of Resident Doctors in Beijing (Trial) and the Notice of the Science and Education Department of the National Health and Wellness Commission on Doing a Good Job in the Issuance of Qualified Certificates for Standardized Training of Resident Doctors and Assistant General Practitioners in 2019 (National Health Science and Education Education Memorandum [2019] No.147).

When identifying clinical practice experience, it is necessary to carefully verify the qualification of the training hospital, and the training experience in the nationally recognized standardized training base for residents will be recognized, and the training experience during the academic degree graduate will not be recognized. The training base will inform the applicants who intend to be admitted before admission, and fill in the results of clinical comprehensive ability assessment and the recognized training years on the application form and recruitment website. The application form, clinical comprehensive ability assessment results and clinical practice experience certification materials shall be kept by the training base. Admission time is as follows:

1. First registration (applicable to all training bases)

The first voluntary admission time: August 12th-August 18th.

The second voluntary admission time: August 19th-August 22nd.

The third voluntary admission time: August 23rd-August 24th.

2. The second supplementary report (the training base that has not been fully registered for the first time is applicable, and the Chinese medicine major does not participate)

The first voluntary admission time: August 27th-August 30th.

The second voluntary admission time: August 27th-August 30th.

Step 3 adjust

On August 31, the Municipal Health and Wellness Commission adjusted the applicants who had not been admitted for the second supplementary report and agreed to adjust the identity of the entrusted trainer and the applicants who agreed to adjust to the identity of the independent trainer in the general department, and announced the admission results.

(four) report and sign the agreement

The training base shall arrange all the residents of Grade 2023 enrolled to report to the base before September 1st, and sign a training agreement/labor contract with the trainees within one week.

(5) Review of training years

The Municipal Health and Wellness Commission organized experts to conduct a unified online review of the training years recognized by the training base, and the review time was from September 14th to 15th.

Applicants who need to reduce their training years will fill in their clinical experience on the recruitment website after being admitted to the training base, and upload scanned copies of clinical experience certification materials. The training base will complete the review of clinical practice experience before September 12th. After the review by the Municipal Health and Wellness Committee, the training base exported the Confirmation Form of Clinical Practice Experience of Standardized Training of Residents in Beijing and saved it.

Proof of clinical practice experience: It should comply with the provisions of Article 25 of the National Administrative Measures for Standardized Training of Residents (Trial), Articles 11 and 12 of the Administrative Measures for Standardized Training of Residents in Beijing (Trial) and Article 6 of Annex 5 of the Notice of the Science and Education Department of the National Health and Wellness Commission on Doing a Good Job in the Standardized Training of Residents and the Issuance of Training Certificates for Assistant General Practitioners in 2019, and it is true, accurate and detailed. The training experience in the nationally recognized standardized training base for residents will be recognized, and the training experience during the academic degree graduate will not be recognized. According to different past experiences, the certification materials shall be submitted according to the following requirements (the following materials shall be scanned and uploaded to the registration system, and paper materials are not required):

Graduate students with professional degrees shall provide the original or complete copy of the postgraduate training record manual (which shall be stamped with the official seal of the training unit). If the postgraduate training record manual cannot be provided, the clinical practice experience during postgraduate training shall not be recognized.

Those who have participated in the standardized training of residents approved by the National Health and Wellness Committee in other provinces shall provide the original or complete copy of the training record manual (which shall be stamped with the official seal of the training unit) and the copy of the documents of the provincial health administrative department to carry out the standardized training of residents. If the training record manual cannot be provided, the clinical practice experience of residents in other provinces during the training period will not be recognized.　

Fourth, the job requirements

(1) According to the requirements of the document "Measures for the Implementation of National Standardized Training for Residents (Trial)", newly recruited residents will receive training in principle from September.

(II) District Health and Wellness Committees and employment units should attach great importance to the standardized training and recruitment of residents, take it as an important part of personnel training, organize and mobilize, arrange qualified personnel to participate in the training in strict accordance with the regulations, and provide necessary safeguard measures to ensure that they are fully trained. Commissioned training personnel do not obey the adjustment when reporting their volunteers, and fail to be admitted to the training base or break the contract after obeying the adjustment, which is regarded as the employment unit failing to send training as required.

(three) the training base should increase the recruitment publicity, and make the recruitment brochure of this unit to publicize it to the society. The training base should complete the recruitment as planned, increase the recruitment ratio of trainees entrusted by other units, and intensify the recruitment of urgently needed specialties. If the recruitment plan is not completed, especially if the trainees entrusted by other units are not recruited and the recruitment plan of urgently needed specialties is not completed, the next year’s recruitment will be restricted and the training qualification will be cancelled, depending on the seriousness of the circumstances.

The training base should implement the recruitment work in strict accordance with the requirements. The training majors of the applicants should be consistent with their reported majors, and the applicants should be assessed for their clinical comprehensive ability during the admission period of each volunteer batch to determine their training years, and based on the training years determined by the Municipal Health and Wellness Committee, the resident training plan should be formulated and implemented reasonably, and students should be taught in accordance with their aptitude to ensure the training quality. The training base should actively cooperate to complete the adjustment work, and shall not refuse the adjustment personnel for any reason.

(four) the applicant shall, in accordance with the requirements of the notice, fill in the online form on time and provide true and accurate application materials. It is necessary to pay attention to the relevant information published on the recruitment website in real time, keep the communication equipment unobstructed, and receive the assessment and admission notice of the training base in time. If the applicant has no objection to the training period recognized by the training base and agrees to be admitted, he shall sign a written opinion with the training base and submit the application form and clinical practice experience certification materials to the training base; If you have any objection to the identified training period, you can give up the admission qualification and enter the next volunteer batch. Applicants who practise fraud in the training and recruitment work will be disqualified from this registration and admission; If the circumstances are serious, such as not reporting for registration without reason or quitting without reason after registration, I shall not sign up for the standardized training of residents in Beijing within 3 years.

When the self-trained personnel are admitted to the training base, they must sign the Commitment Letter for Self-trained Personnel, and promise that they have not signed employment or labor contracts with employment units inside and outside Beijing. Once they find that they have signed employment or labor contracts with employment units at the same time, they will quit the training, and I shall not sign up for the standardized training of residents in Beijing within three years, and shall be held accountable.

If the self-training personnel are employed in Beijing during the training period, the employment unit and the training base may change to entrust the training personnel to continue training after agreeing. Self-trained personnel who are employed outside Beijing must take the initiative to inform the training base and go through the relevant procedures for withdrawing from Beijing training in time. Once they find that they conceal the situation, they will terminate the training. Within three years, they shall not sign up for the standardized training of residents in Beijing and be held accountable.

(5) In accordance with the requirements of the Notice of the Municipal Health and Wellness Commission on Launching the Pilot Project of Integrated Training for Resident Pharmacists and Clinical Pharmacists (No.16 [2022] of Jingwei Science and Education Word), eligible resident pharmacists voluntarily participate in the integrated training for resident pharmacists and clinical pharmacists, and applicants are requested to consult relevant training bases.

(6) Military personnel shall follow the requirements of standardized training for military residents and will not participate in this recruitment.

(seven) public health professional recruitment procedures and time arrangements will be notified separately.

V. Contact information

(a) recruitment and admission policy consultation (working days 9:30-12:00, 13:30-17:00):

1. Western medicine

City Health Human Resource Development Center 83366904 83366905

Science and Education Division of Municipal Health and Wellness Commission 63186819 83970736

2. Chinese medicine

Science and Education Department of Municipal Administration of Traditional Chinese Medicine 83970027

(2) Online registration technical consultation (9:00-12:00 and 14: 00-17: 00 on weekdays): 4008880052

(3) Contact information of the training base:　https://bjzyy.wsglw.net

　　CCTV News:This year’s National Day holiday, a small town tour with complete facilities, a special regional cultural tour and a city outing have become new choices for tourists to travel. Punching in the ancient town of the city and wandering in the suburban flower sea has become a new business card for this year’s National Day holiday.

　　Yanshen Ancient Town, located in Boshan District, Zibo City, Shandong Province, ushered in the first holiday after the opening of the park. Since the Northern Song Dynasty, Yanshen Ancient Town has become a market town with ceramic workshops as the core, with many ceramic and glass craftsmen gathered. At present, the ancient town still retains 13 ancient kilns and ancient buildings in Ming and Qing dynasties, which has become a unique historical element to attract tourists. The data shows that six days before the National Day holiday, the ancient town received more than 20,000 tourists and achieved sales income of more than 500,000 yuan, of which tourists from the province accounted for 85%.

　　This holiday, full of national culture with regional characteristics, also allows consumers to immerse themselves in the charm of culture. In Shenmu Village, Xiqiang, Tongquan Town, Beichuan Qiang Autonomous County, Mianyang City, Sichuan Province, the ancient and mysterious ceremony of entering the village ushered in waves of tourists from surrounding cities and counties. Accompanied by the joyful drums, the children of the Qiang people respect the tourists and put on Qiang red, and invite them to dance with dragons and shalang, so that they can feel the charm of Qiang culture while singing and dancing.

　　The lively atmosphere of the event not only made tourists happy, but also ignited their passion for consumption. While enjoying the Qiang culture, tourists also walked into the Qiang non-legacy straw weaving workshop and participated in the production of straw weaving. There are no fewer than 200 tourists who participate in the production and purchase of cultural and creative products like this every day. According to the data released by the Sichuan Provincial Department of Culture and Tourism, compared with this year’s Mid-Autumn Festival, the cumulative reception and ticket revenue of scenic spots in the three days before the National Day increased by 318% and 632% respectively. Libraries, cultural centers and museums in the province have received a total of 890,000 people.

　　In addition to punching in the ancient town of the city, in the autumn season, outdoor suburban flower viewing also makes this holiday full of color. Sunflowers in Nanjing Zhangxukui Flower Garden are in full bloom. The golden disk is facing the sun, blooming brilliantly, the autumn wind blowing and dancing lightly.

　　As of October 6th, Zhangweikui Flower Garden had received about 180,000 tourists, up 28.3% year-on-year. The total tourism revenue was about 1.207 million yuan, a year-on-year increase of 27.8%. According to the data of the travel platform, during this holiday, more passengers locked their destinations in the unpopular "small town tour", avoiding passenger flow, reducing queues and reducing risks, which became the most popular reason. In addition, the data also shows that the booking volume of four-star and five-star hotels in some niche destination cities has increased significantly compared with the same period in 2021. Sanming, Fujian increased by nearly 20 times, Jieyang, Guangdong increased by 1.5 times, Yiyang, Hunan increased by 1.2 times, and Xuchang, Henan increased by nearly 1 time.

　　Yinchuan, Zhongxin. com, September 15th (Reporter Li Peishan) "By the end of July this year, the number of 5G base stations in China has reached 1.968 million, and the Gigabit optical network has the ability to cover more than 400 million households. The total rack size of the data center in use exceeds 5.9 million standard racks, the server size exceeds 20 million, and the total computing power exceeds 150EFlops. " On September 15th, Zhang Yunming, Vice Minister of the Ministry of Industry and Information Technology, revealed relevant data when attending the first "West Valley" computing industry conference held in Yinchuan City, Ningxia.

　　On the same day, the first "Digital Valley in the West" computing industry conference was opened. Participants discussed the opportunities and challenges in the development of the digital economy around topics such as promoting exchanges and cooperation in the "digital economy", building a demonstration project of "East Digital and West Computing", creating a typical scene of "digital empowerment" and building a new safe ecology for the development of the computing industry.

　　At present, computing power is the core productivity in the new era, and it is the new engine that drives the transformation of digital intelligence in economy and society. In recent years, China has made great efforts to promote the construction of new information infrastructure represented by computing power infrastructure. Computing power has been widely integrated with digital government, industrial Internet and other economic and social fields, promoting the generalization of supply, and the effect of computing power empowerment has gradually emerged. By the end of 2021, the scale of the core industry of computing power exceeded 1.5 trillion yuan (RMB, the same below). Among them, the cloud computing market scale exceeds 300 billion yuan, and the IDC service market scale exceeds 150 billion yuan.

　　Zhang Yunming said that in the future, it will speed up the overall layout of the computer storage network, build a new information technology facility system with computing power and data as the core, accelerate the construction of hub nodes and clusters of national integrated big data centers, and guide the development of large and super-large data center clusters. The layout of innovation chain around the computing power industrial chain will promote the deep integration of computing power with government affairs, industry, medical care, education and other fields. At the same time, from the aspects of planning, design, construction and operation, we will carry out green and low-carbon basic innovation and application, increase the proportion of clean energy use, improve the green and low-carbon management system, promote the green transformation and upgrading of computing facilities, and gradually form a green and energy-saving full-cycle development path for computing facilities, so as to help the overall green transformation and development of the economy and society.

　　CCTV News:The State Council Press Office held a press conference on September 15th. Xin Guobin, Vice Minister of Industry and Information Technology, and lu shan, Vice Governor of Zhejiang Provincial People’s Government introduced the work of maintaining the resilience and stability of industrial chain supply chain in China and the preparations for the international forum on the resilience and stability of industrial chain supply chain, and answered questions from reporters. Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, said at the press conference today that in the next step, we will effectively coordinate the prevention and control of epidemic situation and economic and social development in accordance with the overall requirements of "preventing the epidemic situation, stabilizing the economy and ensuring safe development" and fully stabilize the operation of the industrial economy. The first is to increase the implementation of policies. Conscientiously implement the deployment of the State Council’s efforts to stabilize the economic market, implement the package of policies and measures to stabilize the economy, continue to promote the effectiveness of the series of policies to revitalize the industrial economy, and accelerate the recovery of the industrial economy. The second is to ensure the stable and smooth supply chain of the industrial chain. Strengthen the monitoring and dispatching of key areas, key industries and key enterprises, strengthen inter-regional and upstream and downstream coordination and linkage, help key enterprises in the industrial chain and supply chain and key node enterprises to coordinate and solve difficulties and problems in operation in time, and promote enterprises to achieve stable production. The third is to focus on stabilizing the expectations of market players. We will promote the implementation of relevant policies to help small and medium-sized enterprises solve difficulties, strengthen policy interpretation and publicity, promote policies to exert strength ahead and accurately exert strength, stimulate the vitality of market players, and create a good external environment for the stable and smooth supply chain of the industrial chain.

[Editor’s Note] Metauniverse, whose English name is Metaverse, originated from the sci-fi novel Avalanche, will shine brilliantly in 2021: from NVIDIA’s Lao Huang to Facebook’s Xiaozha, and then to Baidu, Netease and Tencent in China, Internet giants will occupy positions one after another. Is the first year of the meta-universe here?

By interviewing experts, practitioners and analysts in the industry, The Paper analyzed the "past lives" of the Meta-Universe, and explored Xiao He’s emerging Meta-Universe industrial chain and investment opportunities.

"An exciting opportunity is coming. The mobile Internet has developed for ten years and is about to usher in the next wave of upgrades. We call it the all-true Internet."

This is the end of 2020, Chairman and CEO of Tencent Ma Huateng issued a document in Tencent’s internal publications. At that time, the concept of the meta-universe was not popular, but now this sentence is quoted by many people because of the explosion of the meta-universe.

The concept of meta-universe has become popular, and domestic Internet technology companies are also accelerating their entry. Netease’s "Yaotai", Baidu’s "Xirang", Ali set up XR Lab, ByteDance acquired Pico to make up for the hardware shortcomings, and Tencent is investing in related companies. It is also paying attention to related technologies to build a larger digital scene …

According to the data from Tianyancha, as of December 30, 2021, there have been over 12,000 trademark applications with the name "Meta Universe" in China. The related trademark applicants include Tencent, Netease, Baidu and other famous enterprises in SAIC, Mixue Ice City, Shuanghui, Hisense and Foxconn.

Why are they all laying out the metauniverse? Essence Securities pointed out in its research report that the Metauniverse is still in the early stage of development, and every move of technology companies will not only contribute to maintaining their existing industry position, but also jointly shape the final form of the Metauniverse through their own efforts.

However, the People’s Daily once pointed out that it takes time to promote the new concept and its industry to mature gradually, and it needs to be down-to-earth and lay a solid foundation for development to lead to the fascinating technological future. Just like virtual reality (VR), augmented reality (AR) or mixed reality (MR), the head word is "reality", which also indicates that without the support of reality, it will be a mirage.

What is the progress of domestic internet giants in the meta-universe? How is it laid out?

Tencent: Invest or acquire industrial chain companies.

Compared with other internet companies in China, Tencent seems to have entered the meta-universe earlier.

Judging from the investment situation, in February 2020, Tencent participated in Roblox’s $150 million G round of financing. In March 2021, Roblox successfully landed on the New York Stock Exchange, and its market value on the first day of listing broke 40 billion US dollars, which was called "the first share in the meta-universe". In addition, Tencent also invested in Epic Games, the game developer of Fortress Night, holding 40% of its shares. In April, 2021, Epic Games raised $1 billion for the development of business related to Meta-Universe, setting a record for the highest financing of Meta-Universe circuit at that time.

On January 10th, 2022, The Paper reporter learned from people familiar with the matter that Tencent planned to acquire Black Shark Technology ("Xiaomi Company"), a domestic game mobile phone company. According to media reports, the acquisition has been recognized by Xiaomi’s top management. In terms of the purchase price, Black Shark Technology and Tencent conducted relevant negotiations: Black Shark was valued at 3 billion yuan, and Tencent cut it to about 2.6 to 2.7 billion yuan.

Roblox, invested by Tencent, has successfully landed on NYSE.

The Paper reporter found that since September, 2021, Tencent Technology (Shenzhen) Co., Ltd. has 99 pieces of trademark information about Meta Universe, such as "QQ Meta Universe", "Magic Nuclear Meta Universe" and "Peaceful Elite Meta Universe", and all the trademark applications are in the stage of "waiting for substantive examination".

Talking about technologies related to the Meta-Universe, Li Congbing, deputy general manager of the R&D Efficiency Department of Tencent Mutual Entertainment, said in an interview with The Paper that Tencent is paying attention to technologies related to building a larger digital scene. "Including PCG (Procedural Content Generation Technology), AI-based NPC interaction, and real-time rendering capabilities, we are all paying attention."　

Li Congbing said that everyone has different perceptions of the meta-universe, and not only one user platform can be called the "meta-universe". "In our view, games are more about building virtual spaces and scenes that are more realistic and closer to the ideal state, and our technology is also around this direction. But to say what the meta-universe is like, whether it is to copy the reality in the virtual world or simply refer to a virtual world, I don’t think there is a clear form that can be made clear. "　

He told the The Paper that the technical problem that the Metauniverse needs to break through most at present is whether it can provide immersive interaction and experience. "Immersive equipment, technology and experience are the threshold for the real industrialization of the meta-universe."　

Deng Dafu, deputy general manager of Tencent Mutual Entertainment R&D Efficiency Department, believes that the Metauniverse has two opportunities in the industry: first, the Metauniverse will produce a lot of three-dimensional content, but the three-dimensional world needs high-yield 3D production capabilities, which is still a very big challenge for the current technical capabilities.　

Secondly, the development of artificial intelligence industry. He mentioned that although everyone is talking about the meta-universe at present, it is impossible for digital people to realize intelligent dialogue, drive behavior and explore the world like westworld, and a partial breakthrough has been made in technology. "But how to truly integrate them is a topic that we have been thinking about."　

Another industry closely related to the metauniverse is VR and AR. In this regard, Zou Haochuan, director of business strategy of Tencent’s new experience and technology department, believes that VR and AR industries will develop rapidly in the future. "In the past, we used game consoles, computers and mobile phones, and the society experienced the stage of dual internet. Starting from VR, we will enter the stage of 3D Internet, which is an inevitable trend of technological development. "　

Tencent is also exploring the technology of "digital man". In the process of "digital and real integration" (the integration of digital economy and real economy), digital man is an important basic technology module. In 2018, NExT Studios, a studio owned by Tencent, developed Siren Sai Ren, a high-fidelity real-time digital person, which greatly restored the image of the real person and could use emotions to drive facial expressions and body movements.　

"In the future, with the continuous development of new technologies, the technical threshold and cost of digital virtual people will be greatly reduced, and virtual people will be applied to a wider range of spaces and fields and truly become a part of daily life." Andy, vice president of Tencent Interactive Entertainment, said.　

Zou Haochuan revealed that Tencent has formed a set of standard digital life production processes, combined with computer graphics and deep learning technology, hoping to break through the boundaries of the game industry in the future and apply simulated digital people to all walks of life. He said that at present, Tencent has cooperated with Epic Games, a well-known game manufacturer, to precipitate the technology of digital people into Unreal Engine, so as to develop the application of digital people in industries other than games. "Only the trinity of hardware, technology and software content technology can really promote the industry."

Generally speaking, Tencent is considered to be a relatively comprehensive company in the layout of the meta-universe because of its relatively complete territory in the fields of social interaction, games and film live broadcast.

Essence Securities also mentioned in the research report that the foreign media Not Boring has produced a complete industrial map of Tencent Metauniverse, which is supported by the game channel+engine Epic, including game development platforms such as Roblox, League of Legends, Night of Fortress, My World, and live broadcast communities such as twitch, Discord, and Betta Tiger’s Teeth; Pinduoduo, Shopee and other e-commerce channels; Zoom, Tencent conference and other remote office software.

Baidu: to be the infrastructure platform of the meta-universe

The related products of the Meta-Universe are gradually coming to the ground, even if they are just embryonic forms.

Among B (Baidu) A (Ali) T (Tencent), Baidu was the first to launch the meta-cosmic product, and the first domestic meta-cosmic product "Xirang" App officially launched on December 27, 2021 earned enough attention. Li Yanhong, founder, chairman and CEO of Baidu, commented: "Our way of gathering is both dreamy and realistic."

Although "Xirang" has evolved three times since March, 2021, users still have many regrets.

Screenshot of Xirang App, there are still many shortcomings in the user experience.

According to the World Wide Web report, Zhou Hongyi, the founder of 360, recently laughed when talking about Baidu’s meta-cosmic product "Xirang", saying that pepper had already been done, but it was not particularly successful. It is not difficult to build a virtual scene, and it is not difficult for virtual characters to broadcast live, but it is difficult to last.

The Paper reporter understands that the "Xirang" project was launched as early as December 2020, and Baidu hopes to build a prototype of the metauniverse that can be touched, experienced and promoted. According to Ma Jie, vice president of Baidu and head of Hirang, "Hirang" is a metacosmic product with negative version 6.0. It will not be perfect until six years later, and then it will be officially launched.

Regarding what "Xirang" will eventually look like, Ma Jie said: "None of us know what it will look like. This is precisely its greatest charm, but we know it should be beautiful."

At this stage, why is the metauniverse difficult to realize? At the media communication meeting before the release of "Xirang", Ma Jie said that under the current network technology conditions, vision, hearing and interaction are the three mountains that hinder the development of the metauniverse, and the technical difficulty brings great challenges. The path to solve the metauniverse problem needs to break through a series of technical bottlenecks and need the support of strong basic technical capabilities. These key technologies include: secure, autonomous and intelligent cloud computing technology; Continuous innovation in the fields of artificial intelligence, ARM cloud, edge computing, intelligent video, VR and AR; Construction of content ecology and huge market base.

Hou Zhenyu, senior vice president of Baidu, said that computing is the underlying foundation of the metauniverse, and the demand for computing power in the metauniverse is almost endless.

According to Baidu’s development logic in the meta-universe, it hopes to become the infrastructure platform of the meta-universe, and provide AI, cloud computing and other technical engines for "Xirang" and other meta-universe products. For example, according to Baidu, the distributed cloud in Baidu AI Cloud can support users of the metauniverse to access it anytime and anywhere, and the "Xirang World" uses a lot of edge computing node resources distributed everywhere.

"Combining the most advanced AI, cloud computing and VR technologies in the industry, the ultimate goal of Xirang is to create a platform for our partners and developers, a platform that allows imagination to take root. In this second human space, which is about to be parallel to the real world, we also look forward to its infinite possibilities and ultimately carry the bright future of High Tech-Better Life. " Ma Jie said.

The hope of Baidu’s propaganda

Tianyancha App shows that since October 2021, Baidu Online Network Technology (Beijing) Co., Ltd. has applied for a number of trademarks related to the meta-universe, involving the fields of APP and maps. Among them, 3 trademarks of META MAPS are invalid, 1 trademark of METAAPP is invalid, 2 trademarks of METAAPP are awaiting substantive examination, and 6 trademarks of META MAP are awaiting substantive examination.

Ali: Set up a laboratory for AR, VR and Metauniverse.

Ali is also laying out the metauniverse in a low-key way.

On December 28th, 2021, Alibaba Dharma Institute released the top ten scientific and technological trends in 2022. This is the top ten scientific and technological trends that Dharma Institute analyzed 7.7 million public papers and 85,000 patents in the past three years, interviewed nearly 100 scientists in depth, and put forward that 2022 may shine into reality, covering artificial intelligence, chips, computing and communication.

The "meta-universe" of the fire did not appear in the top ten scientific and technological trends in 2022, but Alibaba Dharma Institute put forward the trend of "XR Internet". It is predicted that in the next three years, a new generation of XR glasses with a shape and weight close to ordinary glasses will be produced and become the key entrance to the next generation of Internet.

At the Alibaba Cloud Habitat Congress in 2021, Alibaba Dharma Institute announced the addition of two laboratories, of which XR Laboratory is a new laboratory facing the direction of AR, VR and Metauniverse.

Tan Ping, head of XR Laboratory of Alibaba Dharma Institute, said at Yunqi Conference: "AR and VR glasses are the next generation mobile computing platforms that will be popularized soon, and new display and interaction based on new computing platforms are the essence of the meta-universe. The scope of the metauniverse is very broad, including social, e-commerce, education, games, payment and other fields. Various applications in the mobile Internet era will all produce new presentation methods in the metauniverse. "

Tan Ping believes that the technology of the future "virtual world" can be divided into four levels. The first layer is holographic construction, which uses triangular mesh to build the appearance of the whole world and display it on the terminal to create an immersive experience. The second layer is holographic simulation, which makes the virtual world infinitely close to the real world. The combination of these two layers of technology can realize the virtual world in VR glasses. The third layer is the fusion of reality and reality, which makes the virtual world and the real world merge. The fourth layer is the linkage between reality and reality, and the change of virtual world can correspond to the real world.

According to the reporter from The Paper, the research direction of XR Lab is three-dimensional modeling of objects and people, highly realistic rendering, natural human-computer interaction, large-scale scene mapping and positioning, and robot grasping and manipulation. Products and applications include holographic shops, AR parallel worlds and IDC intelligent operation and maintenance robots.

In addition, the main body of Alibaba’s cloud game business unit "Yuan Jing Sheng Sheng" has also landed, or it is Ali’s further layout in the field of meta-cosmic games.

Tianyancha App shows that on December 6, 2021, Yuanjing Shengsheng (Beijing) Technology Co., Ltd. was established, with 100% shareholding by Hangzhou Ali Venture Capital Co., Ltd. with a registered capital of 10 million RMB. Some insiders of Ali revealed to the media that the company’s future business is related to the meta-universe.

In terms of trademark application, in September 2021, Alibaba Singapore Holdings Co., Ltd. applied for the registration of trademarks such as "Ali Yuan Universe" and "Taobao Yuan Universe". At present, the trademark status is pending substantive examination.

Regarding the Metauniverse, Essence Securities pointed out in its research report in December 2021 that Alibaba has a first-Mover advantage in the layout of the underlying infrastructure cloud computing in the Metauniverse. In addition, relying on rich e-commerce scenarios, Ali can pay attention to its progress in reappearing e-commerce and marketing scenarios in the meta-universe in the future.

Netease: To Promote the Full Link Exploration of Metauniverse

Netease said that the concept product of the meta-universe has landed.

In November, 2021, Ding Lei, founder and CEO of Netease, said at the company’s third quarter financial report meeting that the metauniverse is a very hot concept, but no one has touched the metauniverse at present. Netease is ready for the technologies and rules related to the meta-universe. "We believe that on the day when the meta-universe really comes, Netease has the ability to run quickly."

Ding Lei said that Netease has always attached great importance to R&D investment based on diversified products and users’ needs. After long-term technical accumulation, it has a world-leading technical reserve in the fields related to metauniverse such as VR, AR, artificial intelligence, engine, cloud games and blockchain, and is fully equipped with the technology and ability to explore and develop metauniverse.

He mentioned that Netease has already launched products such as Yaotai immersive activity system, virtual human, planet blockchain and other meta-universe concepts, and invested in a number of innovative companies in the field of virtual human to promote the full link exploration of the meta-universe from front-end research and development to terminal business scenarios. In the future, Netease will also deeply integrate its exploration experience, technological advantages and innovation models with real user needs and industrial needs, and continue to pay attention to and increase investment in research and development, so that the Metauniverse can truly move from concept to application and effectively create value for society.

On December 2nd, Netease Cloud Music landed on the Hong Kong Stock Exchange. In Netease Fuxi’s immersive activity system "Yaotai", Ding Lei’s "avatar" three people completed the "meta-universe" gong. Netease said that this is the world’s first "meta-universe" listing ceremony. The so-called three "Ding Lei", one is Ding Lei himself, who knocks gongs in an offline ceremony, and the other two are AI virtual people "Ding Lei", who are respectively portrayed as Ding Lei, aged 29 in 2000, and Ding Lei, aged 50 in 2021.

Netease’s layout in the meta-universe does not stop there.

On December 25, 2021, Netease signed a strategic cooperation agreement with the Sanya municipal government, and Netease will set up its Hainan headquarters in Sanya to build the Netease Meta-Universe Industrial Base project. In addition, the two sides will deepen cooperation in the fields of interactive entertainment, e-sports, music culture, e-commerce live broadcast and online education.

Tianyancha App shows that in October 2021, many Netease affiliated companies such as Hangzhou Netease Leihuo Technology Co., Ltd., Netease (Hangzhou) Network Co., Ltd. and Guangzhou Netease Computer System Co., Ltd. applied for registration of trademarks such as Netease Meta Universe, Leihuo Meta Universe and Fuxi Meta Universe, and the trademark status was awaiting substantive examination.

ByteDance: Acquisition+Self-research Layout Metauniverse

In August, 2021, Pico, a VR startup, issued an internal letter confirming that the company was acquired by ByteDance.

Open source securities believes that with the rise of the concept of "meta-universe", Internet industry giants and head game companies began to compete for opportunities. As an important part of ByteDance’s territory expansion, Pico will be merged into VR business line, integrating byte content resources and technical capabilities. ByteDance’s acquisition of Pico will have a great impact on the dormant domestic VR field.

Pico products acquired by ByteDance.

Essence Securities pointed out that Tencent and ByteDance are the two companies with the smoothest meta-cosmic logic in China. Under the guidance of "capital+flow" strategy, Tencent focuses on acquisition rather than natural innovation, so as to comprehensively lay out the meta-universe. ByteDance is more radical. In order to complement the "social" gene, he adopts the All In method of acquisition and self-research.

According to the research report, at present, in terms of hardware and operating system, ByteDance has acquired Pico to make up for the hardware shortcomings. In terms of the underlying architecture, Gankun, a developer of physical engine, is invested, and its youth UGC platform "Restart the World" is highly similar to "Roblox". Acquisition of end-to-end live broadcast solution provider Weijing Video, providing VR end-to-end live broadcast/on-demand solutions based on core technologies. In terms of content and scenes, today’s headlines, Tik Tok, Watermelon Video, Tik Tok, Faceu Sprout, Flying Book, Picture Worm and other product matrices cover more than 150 countries and regions around the world, and the traffic is global.

CCTV News:The eighth day of the twelfth lunar month is approaching. In Yangshan Town, Wuxi City, Jiangsu Province, every household is also busy, cooking Laba porridge, brewing rice wine and steaming dumplings to prepare for the upcoming Lunar New Year.

At the entrance of Yangshan Town, Wuxi, Jiangsu, every household has set up a cauldron to cook Laba porridge, in which glutinous rice, red beans, peanuts, lotus seeds, pine nuts, etc. are added, and the most special thing is that ribs are added, and finally salty Laba porridge is cooked.

In Jiangnan area, besides boiling Laba porridge, steaming dumplings, making rice cakes and making rice wine are all "reserved items" before the New Year. In the twelfth lunar month, every household in the village will choose the newly harvested glutinous rice or rice, invite the winemaker to the village, and turn the bumper harvest of the year into a cup of mellow wine on the table.

With the improvement of people’s living standards, the selection of raw materials for these traditional snacks is also more particular. However, no matter how it changes, Laba porridge always holds a good wish of looking forward to ample food and clothing in the coming year. The dumplings symbolize reunion, and the rice cake symbolizes step by step. The whole family will treat themselves to a year of hard work around steaming food and wait for the coming year with great expectation.

 

  Folding screen has become another innovative attempt of notebook computer terminal form.

    "After opening and closing, the screen is flat as a mirror, and the picture seems to flow with a three-dimensional effect. The virtual keyboard on the screen is smooth to touch, and it can be presented in different forms such as book, computer, flat and upright …" At the new display innovation exhibition of the 2022 World Display Industry Conference, the reporter’s eyes were attracted by the first 17.3-inch ultra-large folding OLED notebook product exhibited by BOE, which brought more shock than the folding screen mobile phone.

    Folding screen notebook computer is not only another milestone product in the field of flexible OLED display, but also another innovative attempt in the form of notebook computer terminal, which brings more interaction possibilities for office and entertainment. Since Lenovo launched its new products in 2020, and Lenovo updated its second-generation products and ASUS launched its new products in the second half of this year, the popularity of folding screen notebook computers has been rising. Whether this category that breaks the boundary of vision is a dazzling enterprise skill or a long-term layout with profound meaning is unknown, but the era of folding large-screen display is accelerating.

    Folding into the era of big screen

    In October 2020, Lenovo officially released the ThinkPad X1 Fold, the world’s first notebook computer with folding screen, which was quite epoch-making at that time when the folding screen mobile phone had not yet opened the market. The folding screen of this product is made up of five layers of screens stacked, and with the hinge design of folding shaft, it has passed the durability test of opening and closing for more than 30 thousand times.

    In October this year, Lenovo released a new ThinkPad X1 Fold 2022 product. Compared with the first generation product, the biggest change this time is the use of a drop-shaped structural hinge design. Through the movable inner and outer double-layer skeleton design, the shear stress generated by the cross section during folding is greatly offset, so that the screen can still be kept as flat as a mirror after repeated opening and closing. It also achieved "evolution" in the thickness of the fuselage, which was only 17.4mm thick after folding.

    However, the folding screen notebook computer product is not exclusive to Lenovo. Asustek also launched a folding screen notebook Zenbook 17 Fold on August 31 this year. From the product form, there is not much difference between Lenovo and Asustek’s folding screen. The main difference is the screen size, folding form, hinge and other details. Subsequently, ASUS released the Lingyao X Fold product at the autumn new product launch conference in September. The 17.3-inch flexible OLED screen can be bent from the middle to two 12.5-inch screens, and the 180 precision hinge design supports free hovering, which can realize 6 kinds of use forms. The fuselage is as light as about 1.5kg, and the thinnest part is about 8.7 mm. Plus the folding ability, it can be easily carried in a bag.

    At present, the price of the above products is about 10,000 to 20,000 yuan. It is reported that Dell, Hewlett-Packard and Samsung are also increasing research and development, and Apple is also paying attention to the research and development of 20-inch folding screen notebook computers, which proves that head manufacturers are optimistic about the folding screen notebook computer market.

    Canalys, a market research organization, told reporters that there are few participants in the market now, but the equipment available has proved to be reliable. Folding screens are expected to increase dramatically in the next few years. The main driving factors behind the development of such devices are that people tend to use larger screens, and people constantly switch tasks and roles during work and leisure. Folding screen laptops make people not have to switch back and forth between different tools.

    The development of folding morphology is relatively slow.

    Different from the problem of screen creases that people were most concerned about at first, notebook computer products have larger screen size, wider rotating shaft and larger bending radius in the folded state, and the technology is gradually mature, so the problem of screen creases is not the most obvious.

    The reporter learned that the 17.3-inch flexible OLED screen of ASUS Zenbook 17 Fold has a bending radius as low as 5mm, which ensures that the screen is light and thin, and makes the screen flat as a mirror in the unfolded state. The screen adopts a new generation of composite cover plate solution, which improves the mechanical properties of the screen, greatly improves the impact resistance of the screen while taking into account the size upgrade, and makes the durability get a breakthrough upgrade. At the same time, in terms of screen performance, the screen ratio is as high as 95.87%, which supports touch mode and is compatible with active pen function.

    Even though the technology of folding screen mobile phone has been polished, the folding screen technology used in notebook computers has taken a little detour, but the challenge of low yield and high cost still exists.

    Li Yaxuan, research director of IT Division of Sigma Intell, told reporters that the development of folding forms in notebook computers is still very slow, the market scale is very small, and the market penetration rate is only 0.02%. Looking forward to the future, folding screens will continue to develop in the medium-sized market, but it is estimated that by 2025, the penetration rate of folding screens in the notebook computer market will only reach 0.12%.

    It can be seen that although the main brands continue to lay out folding screen notebook computer products, folding screen products are still difficult to become an important development direction in the short to medium term, and most of them are concept products or limited products.

    Folding still has a long way to go.

    The reporter summarized the feelings of buyers and experiencers of folding screen notebook computers, and found that people agreed that folding screen design is indeed a path worth exploring, but there is still room for improvement in system stability and functional adaptation of different folding forms, and there is still a need to create bright spots in product volume, battery life, performance and portability.

    Canalys, a market research organization, believes that folding screen notebook computers need to go through a development process, such as the adaptation of unconventional screen keyboards, the design of new screen hinges, more mature customized new operating systems, multi-tasking functions, CPU and GPU performance, and longer battery life. In addition, how the traditional software and operating system match these devices in different usage modes, and whether the devices can be seamlessly switched between different modes.

    "Project Athena" is another major project for notebook evolution announced by Intel after "Ultrabook", which will guide a new round of changes in the notebook computer industry in the next few years, and the direction of changes is mainly reflected in six dimensions: immediate response, performance and responsiveness, artificial intelligence performance, battery life, connectivity and shape design.

    According to the industry, the "Athena Project" included folding screen laptops and began to manufacture chips specially designed for these devices. The reporter learned that Intel has recently introduced the Hybrid Lakefield processor suitable for folding screen notebook computers. By stacking memory, CPU and graphics chips with each other, these chips are provided in smaller packages, so that manufacturers can design equipment with smaller and more interesting shapes.

    In addition, Microsoft is developing its Windows 10X operating system to run seamlessly on dual-screen computers and folding-screen laptops.

    Chen Shuxin, assistant research director of IDC China, told reporters that in the short term, the use scenarios and corresponding crowds of folding screen notebook computers are still relatively few, and the price is relatively high, which is still in the testing stage, but it can give consideration to portability and large screen, and there is still a certain development prospect in the future, mainly relying on the exploration of future use scenarios, the price can be lowered, the interaction of folding screens and software problems, and there is still a long way to go. (Reporter Lu Mengqi)

　　On September 21st, 2022 JD.COM Household Appliances Partner Conference was held in Beijing with the theme of "Reaching for the Best and Warming the Peer". Jiang Feng, executive director of China Household Electrical Appliances Association, attended the conference and delivered a speech. The heads of many household electrical appliances enterprises and Zhihu and Xiaohongshu content platforms from all over the country came to the conference site to explore the growth code of "new household appliances" era with JD.COM household appliances, so as to seek the power of high-quality and sustainable growth of the household electrical appliances market.

　　Although the objective environment in recent years has made the home appliance industry encounter some changes and challenges, with the favorable national policies and the joint efforts of all parties in the industry, the home appliance market still contains huge opportunities and development space. For example, when the market was full of "uncertainty", JD.COM’s household appliances rose against the market, not only in JD.COM 618 and other nodes and partners, but also in the depressed market environment in the first half of the year, 187 core brands still achieved double-digit growth in JD.COM. It is this "deterministic" growth force that has strengthened the determination of JD.COM home appliances and many partners to forge ahead, and also opened up a new path for the home appliance industry to explore and discover the incremental field.

　　Join hands to create a new path of sustainable and benign growth. JD.COM household appliances adhere to "long-term doctrine"

　　Under the pressure of the stock market in recent years, people in the home appliance industry are trying their best to find a breakthrough. Faced with this dilemma, at the meeting, Fan Xie, vice president of JD.COM Group and president of Household Appliances Division, introduced the strategic upgrade and planning layout of household appliances in JD.COM in 2022, and proposed that JD.COM Household Appliances would adhere to the "long-term doctrine", firm its strategic direction in product innovation, omni-channel integration, ecological synergy and other dimensions, and constantly build a path of benign sustainable growth and structural growth to help partners and the whole industry grow healthily.

　　On the product side, as early as 2021, JD.COM Household Appliances put forward a new promotion strategy represented by the "Super Revitalization Plan". Through the joint efforts of JD.COM household appliances and manufacturers to create new products from five aspects: product selection, mind, grass planting, launch and marketing, brands such as Sony, Philips, casarte, Xiaomi, Huawei, Boss, Cobos and Panasonic have achieved good results in JD.COM household appliances, which are effective. The phased achievements made in pushing the new strategy over the past year have also confirmed the future of the industry. Nowadays, in order to upgrade the market structure and give consumers a better experience, JD.COM Household Appliances will continue to deepen the strategy of pushing new products and trend categories together with manufacturers to help the growth of high-end and high-quality products. By working with the brand to improve the new product launch management system and jointly build the trend category product life cycle management system, the two parties will work together to realize the product launch, and the new product will explode.

　　On the omni-channel side, 15,000 JD.COM home appliance stores are still an important starting point for manufacturers to reach the sinking market. This year, JD.COM Household Appliances Store will further expand its channel layout by creating new stores such as smart kitchen stores and county landmark experience stores, and realize the diversification from fast coverage to store opening. In terms of goods, while meeting the demand for cost-effective products, we will increase the launch of new products and trend products to enrich the types of household appliances in the sinking market and optimize the consumer experience. In addition, online and offline digital operation guidance is supplemented for stores, which can help shopkeepers improve their retail capacity and product structure and gain longer-term growth.

　　In terms of ecological co-construction, we adhere to an open attitude and seek win-win results in many ways. JD.COM Home Appliances will vigorously develop O2O stores, realize online transactions, and perform offline immediately to meet the needs of users’ home appliances in the same city; Deep integration with home improvement companies through various cooperation methods to build a one-stop service platform for home improvement/home/home appliances for consumers; Complement each other’s advantages with core regional chains in commodity sales, supply chain upstream and downstream, and localized services, and jointly improve user-oriented retail and service capabilities; Open up the content platform, lay the grass content through mainstream media and high-quality talents, and convey the mind of "new home appliances" through multiple channels, so that the pursuit of new home appliances has become a trend.

　　In addition, JD.COM Household Appliances will continue to deepen its platform experience, supply chain efficiency and user operation. Among them, the joint brand continues to make efforts in the field of C2M customization of Jingpin household appliances, linking industry and consumption through data and technology, improving the efficiency of the supply chain, and starting from efficiently meeting the individual needs of different consumer groups, creating products and services and creating new commercial value. At the same time, increase the cross-category operation of subdivided people and scenes, and drive one-stop consumption of home appliances and related scene products. On the other hand, in the specialized organization, the collection, sales and control are separated, covering multi-terminal and multi-scenarios, realizing specialized division of labor and refined operation, and focusing on the classification of the field, realizing the accurate matching of people and goods yards.

　　At the same time, JD.COM Household Appliances Association will make great efforts to promote the process of "digital entity integration", use digital technology to further promote the development of online and offline integration, realize a virtuous circle of offline physical store users going up and online virtual store traffic going down, and bring users a better experience with digital and visual full-link services. In the face of the trend of "integration of home appliances and home improvement", JD.COM Home Appliances will also innovate to build a designer system in JD.COM, build a smart family life platform with "home" as the scene, integrate eight family spaces in the user field, and integrate all categories of home appliances to upgrade online and offline shopping links.

　　With regard to the focus of JD.COM’s home appliances in the future, Fan Xie said that he would work together with industry partners to build core competence around five major work priorities, namely, product innovation, Beijing-quality home appliances, sinking market coverage, front-loading market of line 1-3, and service and experience upgrade. In the future, we will stick to "long-term doctrine" and strive to achieve high-quality and sustainable growth in the home appliance market. On the basis of the first growth curve of retail track, JD.COM household appliances will also open up more tracks with integrated supply chain solutions, promote the multi-dimensional accelerated development of household appliances industry, and join hands with partners to grow and find new tracks for development.

　　The content matrix detonated the "Supernova Alliance" plan to make "new home appliances" fire.

　　With the migration of the main consumer from the post-80s to the post-90s and then to the post-00s, the Z-generation users, as Internet aborigines, are used to learning new things, discovering new demands and sharing new ideas in Internet information. In the face of new products, good product content is a big reason to stimulate their enthusiasm for consumption. For home appliances, consumers should see with their own eyes how product innovation can change their lives and realize that "the original home appliances can still be like this", so that they will buy new products for more value factors.

　　In response to this phenomenon, Zheng Xiaodan, the head of JD.COM’s retail 3C home appliance business group and content marketing, introduced the content development plan of JD.COM home appliances, and announced the launch of the "Supernova Alliance" plan at the partner conference. The plan covers three core strategies: diversified talent alliance, upgrade of marketing IP position and refined operation of global users. On the one hand, through the expansion of data-driven diversified talent alliance, the content marketing efficiency and product-effect conversion effect of customers in the social domain will be improved. On the other hand, the "original home appliances can still do this" marketing IP position is upgraded, and the whole media and brands are linked to launch global content, and the matrix of people who adapt to home appliances is continuously tapped to create new home appliance marketing alliances and strengthen user connections. So that consumers can deeply understand that "new home appliances" bring "new life" and reach an effective cycle of content-driven consumption.

　　The content creation of the "Supernova Alliance" plan will make powerful brands and products more "explosive", so that emerging home appliances with new technologies and new values and new experiences and services can be quickly recognized and popularized by consumers. While rejuvenating people’s better life with new home appliances, it also finds new points for the home appliance market, which drives all parties in the industry to promote the upgrading of industrial structure.

　　Under the wave of industrial digitalization, the omni-channel integration and development of the home appliance industry has become an inevitable trend. Various offline emerging stores are constantly bringing consumers multiple shopping experiences and further activating the vitality of market rejuvenation and growth. At the meeting, Yu Kun, CEO of JD.COM Wuxing Electric Appliance Group, shared the omni-channel development strategy of Wuxing Electric Appliance, saying that it will take JD.COM MALL, JD.COM Super Experience Store, JD.COM City Flagship Store and other store formats as the core, and fully integrate into the omni-channel section of 3C household appliances in JD.COM, so as to realize the comprehensive opening of online and offline freight yards. At the same time, through field co-construction, marketing co-construction and service co-construction, JD.COM MALL, JD.COM Super Experience Store, JD.COM City Flagship Store and Wanzhentong will also accelerate their development, and join hands with partners to achieve omni-channel co-frequency resonance, seek common growth and win-win together.

　　For the upcoming JD.COM 11.11, Yang Chan, general manager of JD.COM 3C Household Appliances Business Group and Household Appliances Marketing Department, announced the strategy and play of JD.COM Household Appliances 11.11 at the conference site. This year, JD.COM Household Appliances 11.11 will continue the "8: 00 p.m." game created by nodes such as JD.COM 11.11 last year and JD.COM 618 this year, and ignite consumption at 8: 00 p.m., giving users a quality experience of staying up late and continuously deepening consumers’ mental cognition. In addition, it mainly focuses on three dimensions: first, the structure, focusing on breaking through new products and trend categories in goods, and fully preparing goods with good cost performance to optimize the market structure while meeting the upgrading needs of consumers. The second is rights and interests. The core breaks through the focus of rights and interests and simplifies the complicated promotion. Third, users, through accurate content access and brand co-construction, give users at all levels of the country a better shopping experience. In this JD.COM Household Appliances 11.11, we have joined many partners to open the incremental field of "quality consumption" household appliances with "simple and practical" 11.11.

　　At this conference, as the best partner of home appliance brand, JD.COM Home Appliances not only discussed the future development opportunities of the industry with the brand, but also commended the excellent partners. For hundreds of brand partners, such as Haier, Hisense, Midea, TCL, Siemens, Konka and Fangtai, we awarded the Best User Experience Award, the Best Supply Chain Efficiency Award, the Best User Mind Award, the Eco-Partner, the Annual Rising Star Store, the Annual Gold Medal Store Award, the National Top Ten Store Award, the S New Product Award, the Most Growing Brand Award and so on.

　　In the future, JD.COM Household Electrical Appliances Association has been working hand in hand with partners in the whole industry for new development and warmth, and will create higher achievements on the road of promoting the sustainable growth of the household electrical appliance industry.

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