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Text | Photon Planet Wu Kun Proverbs

Editor | Wu Xianzhi

A few days ago, the major personnel changes in Ali Games, which once caused a lot of uproar in the industry, came to the fore.

Zhan Zhonghui (flower name: Dingdang), the head of Linxi Mutual Entertainment, a game brand under Alibaba Group, issued an internal letter saying that he and Chen Weian will step down at the end of the fiscal year (March 31), and his post will be taken over by Zhou Bingshu, the producer of "Three Kingdoms Strategic Edition".

The internal letter mentioned, "With the gradual improvement of the talent echelon, Linxi’s young people have grown rapidly and have been able to shoulder the heavy responsibility of leading Linxi to continue to develop. By the end of this fiscal year (March 31st), Lao Chen (Chen Wei ‘an) and Chun Jiao (Liu Jiao) and I will officially step down from the Class Committee and hand them over to the new team led by Bing Shu. I believe that the new team can better face the future, practice Linxi’s research and development concept more solidly and take Linxi to a new height. "

It is worth noting that Dingdang and Chen are both veterans of Jian Yue Science and Technology, the predecessor of Linxi Entertainment, while Chun Jiao joined the partnership company Tianjin Jinfan Bailing in April last year, and their resignation means the exit of Jian Yue’s old team.

Since the mutual entertainment with the "Three Kingdoms Strategic Edition" hit the volume of Ali games, there was no new tour with enough weight. This also leads to its position in the whole market is always high or low.

Although we are not sure about the real reason for Jian Yue’s retirement, we can be sure that the "new height" of mutual entertainment needs new explosions to touch.

Ali game seeks change.

Mutual entertainment or Ali games, whether from the inside or outside, have long wandered on the edge of the core circle.

In 2014, Ali integrated its mobile game platform with UC Jiuyou and established Ali Games, which belongs to the big entertainment sector. At that time, in the large entertainment sector, the game business was not eye-catching.

Ali Games did not make many achievements in business in the following years, and most of them focused on the distribution and agency of IP mobile games, such as the TV series IP adaptation mobile game "Fire Like a Song" launched in 2018 and "Wu Dong Gan Kun" linked by drama and travel. Even in the course of its development in official website, the explosive proxy game Traveling Frog in 2018 will be the first stop.

The change stems from the fact that in 2017, Ali spent 1 billion to acquire Jian Yue Technology founded by Zhan Zhonghui, the former COO of Netease, which strengthened the self-developed genes in one step and started the shift from issuing and acting as an agent for IP games to self-research. In 2018, Ali Games launched a self-developed MMO "The Land of the Wind" to initially test the water and research the game. In 2019, "Three Kingdoms Strategic Edition" was born. On the first day, it reached the top of the App Store for free, and in less than two months, it gained more than 300 million monthly water.

In September 2020, Ali Games was upgraded to an independent business group with mutual entertainment parallel to the great entertainment, and then two games, The History of the Three Kingdoms, Warchess Edition and Forest Country, were launched. It is worth mentioning that these two games came out in 2023. Before last year, the action of mutual entertainment focused on the overseas release of the "Three Kingdoms Strategic Edition", which greatly drained the commercial value of the "Three Kingdoms" IP.

The combination of the IP of the Three Kingdoms and SLG, which emphasizes strategy, is really a "golden egg". Even in 2023, the Strategic Edition of the Three Kingdoms still contributed 69.5% of the income for mutual entertainment. However, at the moment when high-quality games emerge in an endless stream, one trick can’t be eaten all over the world. According to Sensor Tower, mutual entertainment ranked 13th in the revenue of China mobile game publishers in January this year, which has dropped out of the top 10.

As the N in the "1+6+N" system, the explosion after the IP of "The History of the Three Kingdoms" makes the mutual entertainment of Linxi show signs of marginalization again under the star business such as rookie, box horse and 1688, even from the perspective of the game industry.

As we all know, the strategic SLG such as "Three Kingdoms Strategic Edition" is a typical big ARPU game, and the player’s basic disk is not large, which leads to its low volume in the majority of players’ circles, so that some players don’t even know that Linxi Entertainment is a subsidiary of Ali Group.

More importantly, low DAU games need long-term spending to attract fresh blood. "Three Kingdoms Strategic Edition" has won the number one mobile game purchase list for many times, which means the huge purchase cost of ensuring the product flow and the lack of high-quality traffic in the Ali system.

Looking back at its history briefly, Ali Games was originally established by combining the mobile game platform with UG channel, aiming to build a distribution platform for the game, which is extremely dependent on traffic. However, eight mobile phone manufacturers, including OV Huawei, set up a hard-core alliance to restrict third-party application stores from the bottom of hardware, which is tantamount to a fatal blow to Ali’s channel business.

Moreover, Ali’s core e-commerce business is a big consumer of traffic demand, as is the game. Under the huge cost of buying and the allocation of traffic resources, the game business is doomed to not get too many resources, which may be one of the reasons why it is difficult for Linxi to have a second explosion.

Under this circumstance, it is not surprising that Ali’s game, which is seeking change, chooses to trade in the old for the new, so that Zhou Bingshu, who made the first explosion, is at the helm.

Internal three-nation killing?

The alternation of old and new is a common occurrence, but in today’s Ali, it adds a bit of enterprising meaning.

On December 20, 2023, Cai Chongxin, Chairman of the Board of Directors of Alibaba Group, announced the reform of comprehensively promoting the rejuvenation of cadres in a full letter. He said in the full letter: "Next, we will fully enable young management teams who have been trained at the grassroots level to create their own innovative environment for young people." Immediately after the core management of Taotian changed blood, Wu Jia, Chen Weiye, Wang Tingxiang and many other post-80 s young people took the lead. At the beginning of last month, Yu Yongfu, Chairman and Hungry CEO of Local Life Group, announced that he would step down from his management position on March 31, and his successor was the post-80s generation.

From this aspect alone, the personnel changes of mutual entertainment can be seen as a part of Ali’s younger management reform. After all, Zhou Bingshu, who succeeded him, was also born in the 1980s. There are only more signs that there is an internal struggle in its reform.

A person close to Ali said that Jian Yue had been marginalized for a long time in mutual entertainment, and the old people headed by Zhan Zhonghui had long been put on hold by the new generation represented by Zhou Bingshu. Perhaps, after the handover of the old and new teams, it was followed by a big change of blood from top to bottom.

As for the reasons behind it, some sources said that the internal discord between Linxi and Linxi originated from the "Three Kingdoms Strategic Edition". It is understood that Zhan Zhonghui tried to cut this project when the game was established, and the reason may be that the core gameplay is too similar to Netease’s "Land of the Land".

In fact, Netease sued the former for copyright infringement and asked Linxi to stop the game. In May last year, the court ruled that the infringing content of The Three Kingdoms Strategic Edition needed to be deleted or modified, and compensated Netease for 50 million yuan, but the court rejected Netease’s request to stop operating The Three Kingdoms Strategic Edition. Linxi said that "some of the contents in the judgment will not be recognized and an appeal will be filed", which shows that the rip-off of copyright is a "psoriasis" that Linxi can’t get rid of.

As a result, the dilemma of "no follow-up" is becoming more and more prominent, and it is naturally necessary to work together internally. However, since Linxi Entertainment became an independent business group in September 2020, Yu Yongfu, the former chairman of Gaode Group, who was in charge of the subsidiary, was not familiar with the game business, and he also took over the local life business in July 2021, which may have caused Linxi to lack a strong voice to move forward.

In January of this year, Fan Luyuan, chairman and CEO of Alibaba Entertainment, was in charge of mutual entertainment. He not only served as the leader of Ali’s game business leading group, but also experienced the launch of games such as "Three Kingdoms Strategic Edition" and "Three Kingdoms Fantasy Mainland" during his tenure. His return is like several arhats who took over Ali last year. The first priority is to do a good job of "anchoring the sea".

Now the replacement of the person in charge of the mutual entertainment business has come to an end. When the granularity is completely aligned, what Ali Games is seeking is further growth, that is, launching a new tour with enough influence as soon as possible.

end

For insiders, mutual entertainment was once regarded as the "second Netease".

First of all, most of the core leaders of Linxi Entertainment were born in Netease games. In addition to former Netease COO Zhan Zhonghui, Chen Weian was the vice president of Netease and the general manager of Netease Blizzard Joint Venture. Zhou Bingshu, who will take office on March 31, is also an old man of Netease. He once worked as a game planner for Netease.

Today’s new and old alternation, do we regard it as Netease in the 2010 s replacing Netease in the 2000 s, or the Netease of Ali games?

In Fan Luyuan’s letter of taking over the mutual entertainment of Linxi, he mentioned that the future direction of Linxi’s mutual entertainment is: embracing AI, globalization, producer-centered system, and insisting on R&D leading business. Mutual entertainment will give enough support, space and incentives to potential young producers.

At first glance, this is similar to Netease’s small team development model. At the beginning of this year, Tencent also released the "Bamboo Shooting Plan" to support small and medium-sized development teams. It can be seen that vertical independent games will be the main theme of the game industry for a long time to come.

In any case, in the face of 2024, which is destined to be a big year for the domestic open world, it is impossible to continue the old gods with the golden egg of the Three Kingdoms.

As soon as the dragon looked up, news about the new tours of Tencent, Netease, Kuluo, Lilith and other manufacturers in the open world was constantly exposed. Or it’s possible to set up a project to raise a gun or start testing soon. A battle for the attention between players has already started, and the mutual entertainment of Linxi has lagged behind for more than a year.

Turning on the air conditioner in summer is faster in terms of cooling effect, but if you are exposed to the sun, it is still recommended to cycle outside first.First of all, what’s the difference between internal and external circulation?

What’s the difference between internal and external circulation?

The quality of internal circulating air is good, but the oxygen content is low.

Internal circulation, it may lead to too high carbon dioxide, because the air intake is in the car. Simply put, the air outside can’t get in, and the air inside can’t get out.

After the internal circulation is turned on, the air is sucked in the car and filtered repeatedly by the filter in the air conditioner. The car with pm2.5 filtering function is equivalent to the role of an air purifier.

According to the measured data, the value of pm2.5 in open internal circulation is about 1/3 to 1/4 of that in external circulation. However, the current car sealing is relatively good, and long-term internal circulation is also problematic.

Low oxygen content will affect driving safety.

Generally, the interior space of a car is about 3 to 4 cubic meters. According to the larger one, an adult can breathe in a closed space of 4 cubic meters, and the carbon dioxide concentration can reach 1% in about 50 minutes.

The decrease of oxygen content makes people feel hot, tired and anxious. Anyway, it is uncomfortable, which actually affects driving safety.

For example, the air quality on the moon is good. Without pm2.5 and oxygen, people can’t stand your fresh air.

External circulating air has good circulation and high oxygen content.

Let’s talk about the external circulation, which is equivalent to sucking in the wind outside the car, usually under the windshield wiper, at the junction of the windshield and the hood.

To put it simply, the wind from the air outlet is sucked in from the outside of the car, which can ensure that the air inside the car is relatively circulated, so that the concentration of carbon dioxide is not too high or oxygen is not enough.

How to use internal and external circulation?

Conventional refrigeration, first open internal circulation and then external circulation.

According to the conventional refrigeration effect, it is better to open the internal circulation. When you drive out in the basement or garage in summer, the temperature of the car itself is not high. As soon as the internal circulation is opened, the hot air outside can’t enter, and the air inside is cooled by air conditioning as much as possible, the effect is the best.

You are like, staying in an air-conditioned room knows that the doors and windows should be closed tightly, or the air conditioner will run away. It is similar to turn on the air conditioner in the car. Internal circulation is equivalent to closing the doors and windows, which will make the cooling speed faster and the effect better.

As I said before, your internal circulation is on for too long, just like when your door is closed, it’s stuffy in the back, and your air has not been circulating, and the carbon dioxide is high and the oxygen is low.

Open the internal circulation for half an hour and then switch the external circulation.

Therefore, if the internal circulation is on for half an hour, the temperature is almost stable. I suggest you open the external circulation to let fresh oxygen in.

At present, more expensive cars have automatic adjustment function. In the first half hour, you pressed the inner loop, and later it will switch to the outer loop for you, which is more convenient. Then if it’s manual, you can press it yourself.

In the exposure environment, open the window first and then circulate outside.

However, the exposure environment is different. The temperature is actually very high when parked on the road. The School of Public Health of Nantong University sampled 100 cars and counted a data.

There are 60% of the air in cars, which exceeds the National Indoor Air Quality Standard. The formaldehyde concentration in each cubic meter is less than 0.1 mg, which is the standard and higher than this.

Exposure will double the formaldehyde concentration in the car.

Summer exposure, it will make the formaldehyde in the car emit at a faster speed and bake it out.

Looking for some data from other people’s experiments, you can make the original formaldehyde concentration of 0.16 mg per cubic meter rise to 0.33 mg per cubic meter, which is more than twice the air quality index.

Long-term exposure to formaldehyde, chronic respiratory diseases, induced cancer, anyway, everyone knows that formaldehyde is not good. So in this case, you should not only consider whether the temperature drops fast or not, but also consider whether the air quality inside the car is poisonous.

Open the window to allow air convection and reduce the concentration of formaldehyde.

Therefore, the formaldehyde concentration can be reduced from 0.27 mg/m to 0.09 mg/m by opening the window first and then circulating the air for five minutes.

You see, the drop is still quite a lot, from 0.27 to 0.09, which actually takes only five minutes. It is also a good choice to open the window first and then close it after five minutes.

The higher the temperature inside the car, the greater the load.

Another is that you are exposed to the sun. If the temperature is high, the load will be even greater. If you get a bad tan, the temperature inside the car may be sixty or seventy degrees Celsius, which some friends don’t know yet.

Your car will start the AC refrigeration button immediately, and the heat load it bears is still relatively large. It is possible to damage or three-way catalysis and reduce the service life of components, which is a small probability.

No matter how you say that you are cold and slow down, it will definitely have an impact. If you pour a glass of ice water into a glass of water at room temperature, the water at room temperature will get colder. If you pour a glass of ice water into a cup of hot water, it will be good to turn it into water at room temperature. That’s the truth.

"Spare tire says car" will give you a practical small dry goods every day, please pay attention to spare tire says car, 60 seconds a day, easy to understand.

If the Frankfurt Motor Show with a history of more than 70 years represents the glory of the traditional automobile industry, then as a "successor", the 2023 Munich Motor Show, which kicked off last week, shoulders the heavy responsibility of showing the current transformation and innovation of the automobile industry to the global audience. This is an important platform to show the transformation and innovation of the automobile industry, and it is also the largest auto show in Europe and Germany. Here, you can not only see the latest products and technologies of European local brands, but also witness the strong rise of China brands.

More than 50 Chinese enterprises in three categories participated in the exhibition.

According to the exhibitor information officially released by Munich Auto Show, there are more than 700 exhibitors at this auto show, among which there are more than 50 overseas enterprises in China auto industry, which can be divided into three categories: complete vehicle, battery electric drive electronic control, charging and intelligent automotive electronics and software.

Among the most concerned vehicle brands, besides "old acquaintances" such as MG and Tucki, there are also "new faces" such as Zero Run and Aouita.

Specifically, BYD’s booth has surpassed Mercedes-Benz, with an area of 915 square meters, which is the largest among all exhibitors. At the same time, six new energy vehicles were unveiled, including BYD SEAL (named SEAL overseas), Song PLUS EV Champion Edition (named SEAL U overseas), Yuan PLUS (named ATTO 3 overseas), Seal, Han and Tengshi D9. In addition to BYD, the zero-run car also made eye-catching at this Munich Auto Show. It not only released the latest technical architecture of LEAP3.0, the latest achievement of eight years of global self-research, but also released the first global model C10 based on this architecture.

At the same time, Xpeng Motors also boarded this world-renowned international auto show for the first time with Tucki G9 and international version P7i, and announced that it will land in the German market in 2024 and more global strategic plans. On July 26th this year, the news that Xpeng Motors and Volkswagen reached a strategic and technical cooperation caused a sensation all over the world and aroused strong concern.

Aouita, a brand-new independent brand founded by Changan Automobile, Contemporary Amperex Technology Co., Limited and Huawei, launched its second model-Aouita 12 in the world at this Munich Auto Show, which not only showed its attention and expectation to the European market, but also showed its hope to further expand its brand influence and market share through this model.

As one of the best-selling China automobile brands in Europe, SAIC MG will naturally not miss the opportunity to make a big impact. At this year’s Munich Auto Show, it presented three heavy new cars, namely MG Cyberster, MG4 Electric XPOWER Performance Edition and electric SUV MarvelR.

European enterprises increase investment in China

China brand has completed the role transformation from "participant" to "protagonist" at the Munich Motor Show, and demonstrated its leading strength in the "birthplace of automobiles" with full momentum. The embodiment of this strength is mainly concentrated in the field of new energy. At present, China is already the world’s largest new energy vehicle market, and also the world’s largest new energy vehicle manufacturer. The rapid development of China brand in electrification and intelligence has made the European market see its determination and confidence to go to sea.

The Munich Auto Show is naturally not short of traditional giants. German automakers such as Volkswagen, Mercedes-Benz and BMW all made their debut, bringing the latest models and technologies. A number of senior executives also came to the scene to express their latest views on new energy reform and industry development. The Volkswagen Group even brought a slogan of "China in China" to its hometown, and specially displayed China partners such as SAIC, Tucki and Horizon, emphasizing that it will continue to increase investment in China and work with China enterprises to develop more suitable new technologies.

Audi ag CEO Obermu pointed out that "audi ag has made a clear plan to give China greater autonomy to achieve a more agile decision-making process". Obermou also said that China and North America will be the engines to promote future sales growth, and China market is full of special challenges. At present, the transformation of automobile industry in no part of the world is as remarkable and rapid as that in China market.

Luxury car companies have also put down their lofty posture. Kang Linsong, CEO of Mercedes-Benz, said: "The global economy is facing challenges, but this will not change our long-term commitment to the China market. We will continue to expand our investment in the China market."

Going to sea is not a smooth road.

For China brands, although they have gained a leading edge in the competition with some foreign automobile companies by using more advanced technology, they have made greater breakthroughs in the European market and still face multiple challenges.

The first is the brand awareness and consumer trust in the brand. In recent years, SAIC has gained many consumer initiatives by virtue of MG’s popularity in Europe, which is not applicable to every enterprise. European consumers are always skeptical about new brands and models they don’t know, and there are still stereotypes about China manufacturing.

Secondly, the problems of cost and logistics will also hinder the pace of China enterprises going to sea. Logistics, sales tax, import tax and meeting EU regulations and certification will all increase costs. The process of transporting cars from China to distribution points in Europe through busy ports is tortuous, and the delivery time is long. Generally speaking, ro-ro ships departing from Shanghai Lingang need to drift at sea for nearly one and a half months to reach Rotterdam port in Europe and the Netherlands.

More importantly, the European market is very diversified, and users in different countries and regions also have great differences in demand and taste. For example, in Northern Europe, consumers prefer to buy high-end, luxurious and safe electric vehicles, which is why new energy brands such as Weilai and Tucki choose it as the first stop in Europe. In southern Europe, consumers prefer small, cheap, energy-saving and environmentally friendly electric vehicles. Therefore, if China brand wants to succeed in the European market, it must fully understand and satisfy the needs and preferences of European consumers.

Of course, opportunities always coexist with challenges, and there are also opportunities in the European market. First of all, the demand for electric vehicles in the European market is growing rapidly. Driven by policies and environmental awareness, European consumers’ acceptance and willingness to buy electric vehicles are also increasing.

Secondly, it is very important to choose a good mode. The key to the rapid growth of SAIC sales in Europe and even the global market is to create a differentiated road for China automobile enterprises to "go global". As the first systematic, planned and organized "going global" automobile enterprise in China, SAIC has built a full value chain of the automobile industry including innovative R&D centers, production bases, marketing centers, supply chain centers and financial companies overseas, and its products and services have entered more than 90 countries and regions around the world.

In 2022, SAIC took the lead in becoming the first automobile enterprise in China with annual overseas sales exceeding one million, forming a "100,000-vehicle class" in Europe and five "50,000-vehicle class" overseas regional markets in Australia, New Zealand, America, Middle East, ASEAN and South Asia. This year, SAIC’s overseas sales are expected to reach 1.2 million vehicles, and Europe will be promoted to SAIC’s first "200,000-vehicle class" overseas regional market.

Finally, China brand can accelerate its distribution in the European market by means of technology export and partners. Not long ago, Volkswagen Group announced in-depth cooperation with Tucki and SAIC. The two parties will jointly develop two electric models of Volkswagen brands based on the G9 platform in Tucki; Jetta and Zero Run also heard the news of "holding hands". These cooperations can not only help China brand to improve its popularity in the European market and European consumers’ trust in China brand, but also help it to reduce costs and risks and improve efficiency and effectiveness.

　　Introduction to the exhibition

　　This exhibition is a professional exhibition in the field of animation exhibition, and it is a large-scale party carnival with rich and wonderful contents, integrating restoring the world of the second dimension, entertainment interaction and viewing activities. It is a large-scale animation game exhibition with a large number of Coser, visitors and super fun.

　　The main activities include:

　　Interactive experience of animation games, derivative products of animation games, animation game software and peripheral devices; Animation game equipment, hand-painted articles, peripheral products, comic books, children’s picture books, sketchbooks, trendy games, cards, hand-made, models, comic books for teenagers, animation handicrafts, clothing accessories, animation diet, animation cars (painful cars), display and sales of derivatives, cosplay contest, Hanfu contest, and signing meeting of animation guests.

　　Exhibition time: June 8, 2024 to June 9, 2024 from 9: 00 to 17: 00.

　　Venue: Shougang Convention and Exhibition Center

　　Traffic information: The new Shougang subway station can be reached. There are many self-driving parking lots, which can be parked according to the signs around the venue.

　　Suitable for people: industrial enterprises, cartoon game lovers and teenagers.

1905 movie network news The film directed by, starring, and starring is being shown. The national roadshow of "Hot Search" and "Sound All the Way" came to Shenzhen, where director Xin Yukun and actor Song Yang exchanged views with the audience after the screening. At the event site, some spectators enthusiastically launched a "Cantonese class", and Song Yang’s subwoofer version of Cantonese once ignited the atmosphere.

After watching the movie, some viewers engaged in the media industry felt deeply, saying that they were deeply moved by Chen Miao’s initial news, and frankly said, "I am also engaged in the news industry, and I have a great sense of substitution for movies, and I burst into tears when I reversed." Director Xin Yukun shared that it is the journalist’s sense of responsibility and mission that drives Chen Miao forward. "I hope that after watching the movie, everyone can return to life and online public opinion and pass this power on.". Song Yang also said, "I hope this film will bring warmth and strength to the audience. When we speak for the victims rationally, we are the flame led by Chen Miao".

The situation of women resonates. "The blood pressure in front is soaring, and the gas can be seen in the back."

The mother felt the same way and bluntly said, "We need more Chen Miao."

In the film, director Xin Yukun depicts rich and vivid female group images from a delicate perspective. Some viewers felt that "the situation of women in the movie is too realistic. In the first half, the blood pressure soared, and later it was very deflated", which praised the ending of the movie. Director Xin Yukun said, "The reality is very cruel. We can usually see many women’s plight, and at the same time we can also see generate, a woman with strength. I hope to bring this strength to everyone.".

There was also a mother audience at the scene, who was poked by Zhang Xiaosui’s mother in the movie because of the helplessness of reality. "As parents, we should protect our children more consciously. Reality and network are complicated, and we need more people like Chen Miao." Shi Rui, who plays Hu Qiao, also shared the mental journey of the role. She left the Justice Team precisely because she stood in the female perspective and understood more about the helplessness and powerlessness of Xiaomou’s mother. Compared with justice, the child’s life is the deepest concern of a mother.

Children are full of emotion: when they grow up, they must not be "keyboard man"

The truth of public opinion is a wake-up call, "We must speak rationally in the future."

The sharp presentation of the film to the real online public opinion has also made many viewers think deeply. After watching the movie, some viewers said, "It used to be easy to be rhythmic. After watching the movie, I always told myself to be based on reality, and I must speak rationally. I hope all the truth can be revealed and the bad guys can be severely punished." Director Xin Yukun said, "I want to convey the power of women, truth and partners through this film, and I hope everyone will still have confidence in the world after watching it.".

A second-grade child said excitedly after watching the movie, "I must not be a keyboard man when I grow up!" " Children’s words detonated the scene, and the main creators praised him one after another, encouraging children to "study hard and join the justice team in the future." Xin Yukun, the director, said, "I hope everyone can feel the power we convey, and let the powerless be strong and the pessimists move forward.".

The film "Hot Search" is showing.

On March 13th, 2024, A-share online game concept stocks surged at the beginning of the session, and the game ETF(159869) has now risen by over 2%. Recently, the game sector continued to rebound and attack, and the game ETF(159869) continued to pay a premium in intraday trading. Yesterday, the net inflow of funds exceeded 100 million yuan, and the signal of fund layout was obvious.

In the news, the Global Game Developers Conference (GDC) will be held in San Francisco from March 18th to March 22nd. The conference will cover many topics such as AI, VR, AR, audio, vision, programming, etc. The participating manufacturers include Microsoft, Google, NVIDIA, Meta, Adobe, EPIC, Unity, Roblox, Tencent and Netease. Citic Jiantou pointed out that looking back at the GDC conference in 2023, AI became the biggest keyword, and industry head companies such as Microsoft, Ubisoft and Roblox shared how AI innovated game production/operation, including reducing costs and increasing efficiency, and creating new gameplay, which also drove the A-share game sector to rise sharply. Focus on the catalysis of this year’s GDC conference on the game sector. As can be seen from the theme of the conference, AI has penetrated into more production links and more game categories.

The costume comedy The Legend of Magpie Knife Gate, starring Zhao Benshan and his disciples, is being broadcasted.

Zhao Benshan, who hasn’t seen you for a long time, came out personally, so that the popularity of this drama has been rising since it was broadcast, even without overwhelming publicity in the early stage, and the Douban score has been raised from 7.8 to 8.0.

Needless to say, the funny part of the plot is natural. Even some very old stalks, it is also a plus to see Zhao Benshan perform in person. What everyone admires most is that there are many plots in the plot that contain the stench of the current entertainment industry.

For example, there is a secret operation of spending money on the sword conference; If there is a hero, please be in place for traffic hype; The latest update of the cloud tour in northern Malaysia follows the fraud in northern Myanmar. Read smoothly and say "apprentice pit master" and name Guo Jiadian by name. This is not the connotation, it is completely clear, and everyone knows it.

Everyone admires Zhao Benshan, who dares to say anything. The confident old big coffee is not afraid to offend the present capital. But in fact, I’m afraid Zhao Benshan didn’t dare to say it only because he had the confidence. These are more for this, to prove that he has not been eliminated by the times and that he still has keen observation.

I haven’t shown my face for many years and have basically retired.

No one knows that Zhao Benshan’s appearance in the Spring Festival Evening in 2011 turned out to be the last time. Some feelings, like meeting someone, you never know, that’s your last time with him.

Niu Niu, his son, succeeded Zhao Benshan in this year’s Lantern Festival and was announced as the general manager of Liu Laogen’s stage.

In a flash, don’t say that Zhao Benshan left the stage of the Spring Festival Evening. He has also left the audience’s sight for many years. He doesn’t make movies or TV series, but at most he lives in a small video shot by his disciples. Fans who love him can occasionally see the recent situation of Zhao Benshan from the video of his apprentice Song Xiaobao visiting Master’s home for the New Year, or pull his father to increase popularity when his daughter broadcasts live.

Everyone thinks that Zhao Benshan is too old to live a leisurely retirement life and doesn’t want to pursue a career. Yes, I have worked hard for forty or fifty years, and now I have money and leisure. Why not stay at home and work hard all my life to pursue retirement? Therefore, Zhao Benshan’s retirement has become an established fact in everyone’s eyes.

After the Spring Festival Evening, Jiang Lang was exhausted again.

In the last few years after Zhao Benshan left the stage of the Spring Festival Gala, on the first day of each year, the first thing the whole media talked about was "Zhao Benshan and Jiang Lang are exhausted". Everyone says, I don’t want to see his sketches next year. It’s so annoying. I’m taking his apprentice there and singing a duet. The small local art stage in Northeast China can no longer walk out of the world. Southerners and young people can’t stand your jokes.

As a result, it’s almost forgotten how many years Zhao Benshan hasn’t been to the Spring Festival Gala again, but people have started to talk about it again. The Spring Festival Gala is getting more and more ugly. Without the Spring Festival Gala in Zhao Benshan, it seems that it wouldn’t be the Spring Festival Gala.

Older netizens may still remember that Zhao Benshan’s sketches were the finale in those years. Anyone who dared to shoot over Zhao Benshan’s sketches at that time was the public enemy in the community, and he had to wait until Zhao Benshan’s sketches were over before shooting.

No, as everyone misses Zhao Benshan, the classic famous sayings and bridges that were born on the stage of the Spring Festival Evening sketch have become short video clips that have been casually broken.

High-profile regression proves that it has not been eliminated.

The old entertainment industry practitioners are most afraid that they can’t keep up with the times and can no longer be loved by the broad masses of the people. Zhao Benshan, who confidently told the story of the countryside and took the red yangko model team to the stage of the Spring Festival Evening, can only reflect and win the audience’s love from the social hotspots.

The current hot spots are constantly appearing in the plot, just because Zhao Benshan wants to show everyone that even though he hasn’t appeared in the Jianghu for a long time, it doesn’t mean that he doesn’t know the latest developments in the Jianghu at all. He had already seen through the past, and never changed. He teased that these things were just handy.

Moreover, his more important purpose is to let everyone know that he is not an old man who cannot keep up with the times. It’s just that the more details you satirize, the more people feel some regrets. In those days, Zhao Benshan was a person who created fashion, and now he has to catch up with fashion and hot spots. Fortunately, Zhao Benshan’s comedy is gifted, and it is funny in any way.

On October 10th, the variety "Limited Memory" tailored by iQiyi for NINEPERCENT premiered. As soon as the feature film was launched, the topic "Limited Memory finally aired" rushed to Weibo for hot search, which shows the audience’s expectation. In the first episode, NINEPERCENT was shot in a handsome fit, mentioning that parting was reluctant to part with each other; Azora Chin returned to China to participate in public welfare projects, and told his own growth experience, which moved the audience.

The appearance of NINEPERCENT has changed greatly, and the teenager has grown up but the heat has not diminished.

As a star documentary reality show, "Limited Memory" was filmed by documentary method for the first time, which truly recorded the little-known working and living conditions of NINEPERCENT members behind the scenes. After a year and a half of tempering, the nine teenagers are mature and calm, and their professional ability and mentality have also undergone great changes. Looking back on the past, fans who have been growing up with NINEPERCENT shed tears in the comment area. "Limited memories are really so good to cry" and "My tears are worthless".

Asked "When do you think it’s good to make a debut", Adam naughtily replied "I went out to have my hair cut, and found someone following me. After that, my brother was on fire", which poked the audience’s joke and made the topic "The Adam brothers were on fire" go straight to the fourth hot search. Several teenagers were fighting with each other during the filming, and the childish behavior under the mature appearance showed a strong contrast. The topic of "NINEPERCENT Kindergarten Men’s Team" was also brought to a hot search, which made fans sigh that "NINEPERCENT is really crying and funny".

NINEPERCENT, who appeared in a British suit, not only appealed to fans, but also attracted the attention of passers-by. The number of barrage on the show in 22 minutes successfully broke 10,000. The program content of "recording+interview" is well interspersed with cheerfulness and lyricism in the overall narrative rhythm, which is both stalked and distracted, giving the audience an excellent viewing experience.

Azora Chin served as a love ambassador for the first time, looking back on the road of dreaming and thanking the past experience.

In the first program, member Azora Chin returned to his hometown to participate in the "Hunger 30" public welfare activities and performances. Azora Chin has a deep relationship with the "Hunger 30" public welfare project, and this is the third time he has personally participated in the activity. The first time he was an ordinary volunteer, the second time he participated in an activity performance as a college student, and the third time, Azora Chin became the love ambassador of the whole project. Not only did he take the initiative to challenge hunger for 30 hours, but after participating in the relief project, he also asked how to help poor children, hoping to help them as much as he could. After everyone finished rehearsing, Azora Chin took the initiative to apply for more practice and polished the singing songs repeatedly on the stage without lights. Before taking the stage, he was doing squats while practicing high notes to relieve his nervousness, and finally presented a perfect performance, which did not live up to everyone’s trust and support, and also achieved self-transcendence.

After the performance, Azora Chin went back to the school where he had studied singing to visit his teacher. The teacher I haven’t seen for a long time was also very surprised to mention the stage performance of Azora Chin’s highly acclaimed "Gone with the Wind". Azora Chin, who couldn’t sing high notes at first, made great progress. Looking back on the road of chasing dreams in the past, the young middle school students who participated in 500 singing competitions in five years have now become powerful singers who can be independent. Behind the hard work and efforts, Azora Chin must be the only one who knows.

In the program, Azora Chin bluntly said that he was "afraid of being burnt" and that "no artist wants to go down". I was also anxious because I didn’t have any works, and even took the initiative to win the cooperation stage of China New Rap. Time flies, and the members are about to graduate from NINEPERCENT in a blink of an eye. Azora Chin is very grateful for this one-and-a-half-year experience, which has made his once unreachable within reach, and even more summed up the significance of the team to him with "Without NINEPERCENT, there would be no Azora Chin now".

What kind of storm is NINEPERCENT growing up in her behind-the-scenes working life without the spotlight? Without Limited Memory, I’m afraid we will miss too much. A good program must be able to enter the hearts of the audience with high-quality content. There is no doubt that the first program of Limited Memory handed over a satisfactory answer to the audience. Every Thursday at 12 noon, I look forward to more growth stories of NINEPERCENT, the Limited Memory of iQiyi.

　　International online comprehensive news: The heads of more than 20 major domestic enterprises engaged in online performances (live broadcasts) jointly issued the "Beijing Webcast Industry Self-discipline Convention", promising that from the 18th, webcasting rooms must be marked with watermarks; Content storage time is not less than 15 days for future reference; All anchors must be real-name certified; For anchors who broadcast political, gun-related, drug-related, violent and pornographic content, serious cases will be blacklisted; Auditors conduct 24-hour real-time supervision on the live content on the platform.

　　The brutal development of webcasting industry

　　The extremely low industry threshold and the temptation to make money without leaving home make the network anchor team expand rapidly and fall into th e strange circle of barbaric growth. In order to become popular, some network anchors should take off what they shouldn’t, show what they shouldn’t, do what they shouldn’t, and say what they shouldn’t, at the request of fans, in order to let the "golden master" get the so-called stimulation and pleasure. The original clean live broadcast room was made a mess.

　　Low barriers to entry in the industry

　　The surging webcast lowered the threshold of popularity and made it possible for many grassroots to become famous overnight — — A microphone and a camera have become the gold digging tools in cyberspace. According to media reports, on the webcast platforms such as Betta, Crouching, and Show Together, popular anchors with an annual income of millions of yuan are fully grasped, and some even earn more than 10 million yuan.

　　Some anchors do whatever it takes to become popular.

　　"Earn six figures a month" and "reward" … … The kaleidoscope-like webcasting makes the anchors rich and admired. At the same time, some anchors do whatever it takes to "get out of position". According to reports, an online male anchor named "play is Happy" broke into a school in Nanjing and publicly broadcast live to harass girls. What is even more paradoxical is that after the behavior of the network mal e anchor was stopped by the security guards in the school, his fans did not condemn the anchor but abused teachers and students online … …

　　The income of network anchors mainly depends on netizens’ "reward"

　　A staff member of the webcast platform revealed that the income of the network anchor mainly depends on the "reward" of netizens. As long as you are wi lling to take off and show off and meet the requirements of the "golden master", the "reward" will be high. Among the fans of the anchor, "local tyrants" abound, and they can spend a lot of money on their favorite anchors without even frowning. In order to make fans happy and get more "rewards", anchors naturally show their magical powers and perform heartily, making the network anchor space a low-level, vulgar and indecent place.

　　A 12-year-old boy from Minhou, Fuzhou stole 30,000 yuan from his mother to give a gift to the network anchor.

　　Xiaolin, a 12-year-old fifth-grade primary school boy in Minhou, stole his mother’s mobile phone to buy expensive virtual goods for the anchor in order to please his favorite network anchor, and spent nearly 30 thousand yuan a month.

　　Netizens spent 50,000 yuan on gifts just to keep the female anchor calling his name.

　　A fan with a live ID named "Dungeon Warrior" said that he had spent more than 10,000 yuan for his favorite female anchor since last year, which was nothing compared with those local fans who lavished millions. "In that world, as long as you spend money, you are the king. This is the feeling that watching star videos won’t happen at all. The female anchor will always interact with you. You can’t underst and the satisfaction of calling your name and saying thank you and love you in front of tens of thousands of people. This gives me a sense of power and a strong sense of superiority, which makes me feel stronger than all the men in the room, especially with dignity, as if I control the world. "

　　The competition in online celebrity is fierce, and the interest chains are interlinked.

　　It is precisely because of online celebrity’s profitable capital that many companies, seeing the unlimited business opportunities, have started to concentrate on signing contracts and training, and input them into the live broadcast platform. "I’m Zero Egg" is a student at school. She emphasizes that she has natural characteristics without ar tificial synthesis. After being signed by a brokerage company, she will broadcast live on the Dragon Ball platform. In addition to the basic salary, the extra income from the live broadcast will be shared with the platform and the brokerage company. According to her, "most anchors are pushed to the live broadcast platform by brokerage companies, and some small platforms have less budgets and more direct docking with anchors." She said that even if a contracted anchor wants to get the top page, it is generally necessary for the anchor to apply for the top request with the company. "Then the company arranges the top through the registration ord er, but the chance of being topped is very small."

　　Is it feasible for the popular anchor to enter the entertainment circle offline?

　　Some people think that the live content of these eyeballs, such as posing, selling cute and playing cute, singing and telling jokes, may one day be bored by netizens. In fact, at present, some anchors have stepped out of the narrow space in their homes and gone outdoors and even internationally, and entertainment life such as travel, ball games and star conferences has gradually become live content.

　　Expert suggestion: regulatory legislation needs to be refined

　　Some legal experts said that because the definition of pornography in the current relevant laws is not specific enough, webcasting frequently plays "edge ball". Webcast, as a new product, should be based on its characteristics, and introduce a new basis to refine the supervision of live content, so that the live broadcast platform and practitioners can clearly understand their legal responsibilities. However, in view of the lack of protection for minors in the webcast platform, legal scholars have called for the urgent introduction of a grading system related to Internet content.

　　Original title: Don’t want to wear too "low" when going camping? Let’s take a look at the niche treasures in outdoor clothing brands!

　　Author: Feekr travel

　　I was in beginning of autumn yesterday, which is good news for my camping friends.

　　This means that as long as we get through the dog days, it will soon be the coolest autumn for camping.

　　At the same time, it also reminds us that the clothes in the closet should usher in a wave of "new"!

　　In this issue, we have selectedsevenAn outdoor clothing brand, let’s see who to take home!

　　No 1 the leader of outdoor life

　　Kelong

　　Annie sauce Annie

　　In 1973, KOLON SPORT was born in South Korea. This is the first time a family has beenSouth KoreaLaunch a brand of outdoor clothing.

　　likeMinimalist styleOur friends will be attracted by their LOGO-Two evergreen trees."Insist on caring for nature and actively explore the comfortable power of nature."This is the concept that Cologne has been adhering to since its birth.

　　climb a mountain、fish、go hunting、camp、be on foot. . . . . . Their family has always advocated an outdoor culture close to nature. Enjoy freedom in nature and be more integrated with nature.

　　often go toLarge temperature difference between day and nightFriends camping in the place, take a ride outside.Seco stretch quick-drying jacketIt’s worth getting the same paragraph.Three-dimensional windproof hatDesign, open the cold wind do not disturb mode.

　　Commuting outCorrect, versatile and beautiful!

　　Go to southwest, northwest or over 2000M high altitude area.Friends can have a look at their home.Outdoor windbreaker coat,keep warmandwind resistance. Integral color systemLow-key and introverted,practicabilitySuper againstrong.

　　It is the eternal mission of human beings on their way forward that everything goes round and round in time and harmoniously coexist with nature.

　　Unbound from the shackles of the city, take the lightness of the wind and run away from nature.

　　No 2 City boy combined with urban function

　　Nothommeblue

　　@nothommeblue

　　The clothes of this family are simply the gospel of the student party.The average price is one or two hundred, which is youthful and fashionable.

　　This set of mountain camping couples wear,Super suitable for forests and watersides in summer,Dirty orange and cement ash are very lining the skin. If you go camping in the mountains, this suit can be said to be very bright and photogenic!

　　if it isPursuit of retro feelingDon’t miss this one for your friends. Under the influence of retro resurgence, black cowboys have a stronger sense of existence in the streets and tourism. After washing, black jeans will show a vintage quality, includingnatureofFeel old-fashioned, very special.

　　This oneBlack bull pullover washed jacket, after uniformSnow washing waterProcessing, will show a matte velvet visual effect, with the popular hooded pullover profile, full of retro atmosphere!

　　prethoracicoftwoTooling three-dimensional bag, the bag cover retains the classic tooling.NeikongDesign, increased the practicality of storage tools.High collar and big hat pocketThe design point provides the outdoor activities.protect against the windProtect,Fashion degreeandpracticabilityBoth!

　　As a classic military style that will go down in history forever, the famous M51 Richao players all have one, but this oneImproved nylon windbreakerYou certainly didn’t!

　　While retaining the basic version, it increases the looseness of the version and combinesurban outdoorThe trend, using the popular sports nylon fabric, is smooth, crisp and stylish, which makes this classic style of World War II break away from the dull military style and embrace the trend street.

　　No 3 America’s oldest outdoor clothing brand

　　Woolrich

　　@BL

　　This is an old brand with a long history in the United States. It started in 1830, and was originally engaged in outdoor products and outdoor clothing.

　　In 2018, an outdoor branch line was established in Japan, focusing on "new minimalism" outdoor. Since this year, the brand has entered the current popular outdoor craze.

　　The style is fashionable and beautiful, not very rigid, which is very suitable for young people who love outdoor sports.

　　Wear it with friends on weekends.Mountain climbing and camping in the wild, very beautiful,Some items are also very well matched and can be worn in combination with daily clothes.

　　No 4 pretends to wander in "small" Europe

　　Aigao AIGLE

　　@Little Nothing

　　As a French outdoor leisure brand founded in 1853, the recent design is more and more.become younger in average age.It has achieved a perfect balance and harmony between returning to nature and not being divorced from urban life, taking into account fashion and all-weather protection.

　　Whether it’s a windbreaker or trousers, they go all the way.Urban leisure routeIt won’t make people feel too street sports, and it has achieved a perfect balance and harmony between the city and outdoor life.

　　This lightweight, fashionable and functional windbreaker is suitable for standing by whether you are at work or traveling.

　　This dark navy blue printed coat is inspired by nature. Alternating mosaic lines are presented in relief, which is very advanced.The light-splash-proof material will not get wet even if it rains lightly, and its breathability is also very suitable for humid southern weather. You won’t feel sultry when you go camping with friends all day.

　　Inside is a fresh sky-blue ivory striped sea soul shirt, and French romance is hidden inside.

　　In addition, their clothes are basicallyQuick-drying materialIt’s very suitable for camping. Even if it’s summer, it’s very breathable. When you wear it to travel, the return rate will be super high!

　　Take advantage of the good times in early summer, enjoy life and the weather, and go and see the nature.

　　No 5 has the spirit of pioneers in the west

　　Timberland

　　Ye zhizhou

　　This is a leading outdoor brand in the world, by providinghigh qualityPay attention todetailTo meet the needs of different outdoor environments.

　　This T-shirt looks ordinary, but it continues the design concept of interaction between the founder of Timberland brand and nature. The simple cut is matched with the natural map, and the style is generous and unobtrusive.Especially suitable for small partners who live in the city and yearn for outdoor life.

　　Shorts are lightweight and quick-drying fabrics, and the upper body is light and free to move. The design of functional pockets meets the needs of carrying them when traveling.

　　Walking into the mountainsMatch onefrivolousofLong sleeve coat, want to havefunctionalityWant againHave style and money.This highly adaptable deep sapphire blue shirt has a generous and capable upper body, and the tailoring of the version is consistent with the refined outdoor temperament of the brand.Whether it is outdoor activities or daily wear, this set is a classic must-have item that can’t go wrong.

　　A rare treasure in No 6 niche brand

　　an empty hole invites the wind—weakness lends wings to rumours

　　@JCLF groundless

　　Spliced pocket short sleeve shirt, based onJapanese styleBut it has moreSense of cityDepending on the overall visual presentation and the wearing effect of outdoor leisure, it is easy to shine in the shape.

　　Whether camping or going out in summer, the most important thing is to dress.let in airThis set of shirts and trousers has such an effect, and wearing the same color will always make people shine.

　　Going camping in summer, you can’t do without spare parts for sun protection clothes. Their sun protection clothes can have a sense of design at the same time, and the fabric is foggy, which is very comfortable to look at.Moreover, it also adopts the anti-splashing, quick-drying and quick-heating, and it is full of coolness, so it is simply not more friendly to friends in love sweating in summer!

　　The white shirt in summer is also full of youth!

　　No 7 outdoor camping mountaineering must-have

　　UPPERVOID

　　@ Tienanzai

　　Friends who go camping in the mountains can see their homes.Functional jacket,There is a big temperature difference in the mountains,The climate is changeableIt is very necessary to buy some suitable clothes at this time.

　　This jacket is a combination of navy blue and bright orange, with a biased design.become younger in average ageThe most important thing is that it is really very.light.Waterproof and sun protection,functionalityverystrong. Specially designedriser ventSay goodbye to ordinary jackets.muggyThe disadvantages.

　　Although this functional suit is for men, it is also a good outdoor item for mountain girls, and the khaki color is also very good with clothes. There are clothes on the sleeves.Adjustable buckleThere are also behind it.Breathable concealed seam,convenientandbe all-match!

　　There are many pockets in the coat, and the breathable mesh under the armpit is also very good!