On March 18th, according to Hong Kong TVB, Chen Dike, an old actor of TVB, passed away at the age of 76.

It is reported that Chen Dike felt unwell at home a few days ago, and then he was sent to hospital for treatment. He died on March 15th, and his family is now taking care of things.

Regarding the death of Chen Dike, Zhang lei, his good friend, said that everyone was very happy to play together, while Chen Dike was very energetic on weekdays, unlike a patient, and had tea together a few months ago. It was only by telephone that he learned of the death from Mrs. Chen Dike.

Last romance:

Has participated in many classics.Classic drama series, known as the "King of Gangsters on the Screen"

Chen Dike was born on October 4th, 1947. At the age of twenty,Because he liked martial arts since he was a child, his family found an old master for him to accept him as an apprentice.This influenced his idea of joining Shaw Film Company as a martial artist in the past two years.

When he met Liu Jialiang on the set, Liu Jialiang asked him about his willingness to be a martial artist. Chen Dike learned from Liu’s mouth that the monthly salary of a martial arts teacher could be as high as that of 75 yuan in that era, so he worked with Liu Jiaban and another famous local class leader Chia Tang from the age of 16 to 17.

In 1973, Chen Dike entered Li’s TV as a martial arts finger.

Han Yisheng, another martial artist who was active in the TV station at the same time, asked Zong Canzhi, the producer, to find an actor with excellent skills and suitable appearance to be the hero of the drama "China Killing King", so he invited Chen Dike."China Killer King" became the only chance to be the leading actor in his actor career.

Sha Tongtian is played in The Legend of the Condor Heroes.

The Duke Of Mount Deer plays Zhong Zhiling, the White Dragon Ambassador of Shenlong Sect.

Lu Youjiao is played in The Condor Heroes.

Later,Ti-ko ChenHe has always played a supporting role, and his works include The Duke Of Mount Deer’s sequel to Plan A, never to lose, Ma Yongzhen, Searching for Qin, Pioneer of Forensic Evidence, etc. Most of his screen roles are villains.

In 1980s, Chen Dike switched to TVB as a martial arts instructor and actor. He has been in the business for 51 years, performed more than 130 series, and was nicknamed "the gangster king on the screen".

Play the role of Tong Baixiong in the legendary swordsman.

Behind the scenes:

Can afford to "imperial traitor", also can take "dragon and tiger warrior".

Chen Dike played many villains such as gangsters, kidnappers, drug dealers and His Father, and gradually became a "traitor". In recent years, he began to step down from the line of fire and occasionally played some small people, such as a waiter in a tea restaurant and an inn boy.

However, for a short time, he performed only a few performances before the curtain. From 1990 to 1995, Chen Dike switched to driving a taxi to make a living.

In addition to his great contribution before the curtain,As a green leaf, Chen Dike worked hard to add fun to his play. He also has an identity-Dragon and Tiger Martial Master, who often participates in action design, the best "case"Is Chow Yun Fat in the TV series" Shanghai Beach "the last shot was killed by a random gun.

For this scene, Carina Lau once recalled in the program that there were many people in Hong Kong, especially in the episode of the finale, and no one was on the street. All the neighbors went home to watch how Chow Yun Fat "died under the gun" in front of the TV series.

Chen Dike has performed more than 280 series, includingFamily, Legend of the Condor Heroes, The Duke Of Mount Deer, Brother Xinzha, Searching for Qin, Pioneer of Forensic Evidence, Apostles and other dramas.

According to reports, the TV series "Strange Cases Against the Heaven 2", in which Chen Dike participated, has not yet been aired, has become his legacy. The gangster drama "Strange Case 1" once won the annual viewing champion throne, and its score in Douban reached 8.2 points.

While the TV career is going well, Chen Dike is also very active in the Hong Kong film industry.Jackie Chan,Sammo Hung has cooperated many times and participated in many excellent films such as Beware of Little Hands.

It can be said that whether it is the "imperial traitor" in front of the stage or the "dragon and tiger warrior" behind the scenes, Chen Dike has become an important symbol that cannot be erased in the memory of generations of audiences.

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P > The Porsche Taycan is a high-performance pure electric model produced by Porsche AG in Germany. It is the first pure electric model of Porsche. Its name Taycan is pronounced "Te? k? n" in German and does not have a direct Chinese pronunciation. However, according to its origin and meaning, we can transliterate it as "Te? kn".

The name Taycan can be traced back to the hammer of Thor in Scandinavian mythology, so it sounds similar to "Mjolnir" in English. In addition, Taycan can can also be interpreted as meaning "thunder", which is also one of the core elements of the Porsche brand.

In addition to the origin of the name, the Taycan has other striking features. It incorporates Porsche’s latest electric technology, including a high-performance battery, an electric drive system, and smart charging technology. This makes the Taycan a true high-performance electric vehicle, with excellent acceleration and long range. In addition, the Taycan also incorporates Porsche’s unique design language, blending sporty performance with luxury, making it a very attractive model.

Overall, the Taycan is a high-performance electric car with a unique charm. Although its name does not have a direct Chinese pronunciation, its origin and meaning are in line with the core elements of the Porsche brand. If you are interested in the Taycan, you can learn more about it, including performance, price and configuration.

　　[car home New Car Launches] The 2021 Guangzhou Auto Show officially kicked off. On the booth of Guangqi Honda, we saw the (|) that had been unveiled earlier. It is reported that the new car is positioned as a compact car and a sister model of Civic. The pre-sale price announced earlier starts from 143,000 yuan.

　　In terms of appearance, its front face adopts a flat design, the long and narrow headlight group is connected with the central grille, and the front enclosure is internally decorated with black horizontal strips, which match the raised ribs on the engine front hatch cover to make the new car look very sporty. At the same time, the car adopts a three-stage air inlet shape, with prominent lines on both sides and strong overall mobility. In addition, the new car will provide two unique exterior paints: Feixuan Blue and Hot Yellow.

　　The side of its car body is designed with double waistlines, one of which runs from the front lamp eyebrow to the taillight group, and is parallel to the front and rear door handles, and with the raised waistline below, the layering of the new car is well improved. At the same time, the double five-spoke rims also enhance the fashion sense of the car.

　　The rear of the car adopts a double 7-shaped taillight group, which is compact and fashionable with the duckling tail shape above and the embedded polygonal license plate area below. In terms of body size, the length, width and height of the new car are 4675/1800/1415mm respectively, and the wheelbase is 2735mm.

　　Its interior adopts the same design idea as Civic, with a simple and sporty design and decorative parts in the same color as the body, which makes the new car look more exquisite. In terms of configuration, the new car will be equipped with Honda Connect 3.0 intelligent guidance interconnection system, including voice recognition, digital key (mobile phone opens engine, door and window) and Home Link car home interconnection and remote car control functions. In addition, the new car will also provide a 12-speaker BOSE sound system and card keys.

　　In terms of power, it will be equipped with a 1.5T turbocharged engine of model L15C9 produced by Dongfeng Honda Engine Co., Ltd., with a maximum power of 182 HP (134 kW). In terms of transmission system, it will provide both CVT gearbox and 6-speed manual gearbox. (Text/car home He Jiarong)

[ITBEAR] With the rapid development of automotive technology, high-end brands such as the pure electric G-class hard-core off-road vehicle launched by Mercedes-Benz have demonstrated the amazing action of 720-degree U-turn with its extraordinary performance of four wheels and four motors, which has aroused widespread concern in the market. However, the high price has discouraged many ordinary consumers.

Just then, Baojun Automobile brought an exciting news. They officially released the brand-new four-wheel intelligent drive technology of Tianyu architecture, which is proudly called by Baojun as the 100% self-developed achievement of full stack technology. It not only supports in-situ U-turn, but also can realize diversified functions such as lateral driving and curve driving.

In order to prove the practicability of this technology, Baojun Automobile also released a real vehicle demonstration video equipped with this technology. In the video, Bao Junyue also demonstrated its unique four-wheel steering ability, which not only can easily complete the action of turning in circles, but also solves the problem of side parking through the lateral movement function. The function of sliding curve driving is expected to provide stronger stability when changing lanes at high speed.

Although similar technical concepts have appeared in the past, such as the related technologies demonstrated by modern Mobius, mass production has not yet been realized. Therefore, if Baojun can take the lead in applying this technology to mass production models and bring it to the market, it will undoubtedly seize the opportunities in the industry and bring unprecedented driving experience to consumers.

This technical breakthrough of Baojun not only demonstrates its innovative ability in the field of automotive technology, but also brings the possibility of enjoying high-tech driving experience for ordinary consumers. In the future, we have reason to expect more similar innovative technologies to be applied to a wider range of vehicles.

Just finished the roadshow of the Spring Festival film, Zhao Liying turned around and started the overseas vacation mode. Recently, Zhao Liying was met by passers-by and appeared in Paris for shopping, and her private clothes quickly became the focus of the search.

Just recently, a user shared a clip of meeting Zhao Liying, and she uploaded two videos one after the other. In the first video, she wrote that she met Zhao Liying at a luxury store in France, but because it was a private trip, she did not ask for a photo.

Because the netizens were politely refused to take a group photo, they had to quietly leave Zhao Liying’s figure through the glass window of the store to prove their chance encounter with Zhao Liying. Some fans did not buy this slightly mushy video, thinking it was purely fabricated. Then, the netizens quickly threw out text proof, saying that she did have a short communication with Zhao Liying, because Zhao Liying said that this was a private itinerary, so she could not take a group photo.

Since the protagonist in the video is Zhao Liying herself, let’s zoom in and take a look at the screenshot. In the screenshot, you can see Zhao Liying’s dress style that day, with a dark stacking combination, which looks very low-key. She wears a black bucket hat that covers half of her face, a black woolen coat, and a Maillard-colored cardigan and a white T-shirt.

Although the way of stacking can visually enrich the personal aesthetic of wearing and enhance the sense of fashion, a little carelessness in choice can easily backfire, causing a feeling of bloated or nondescript. The color matching is relatively dim, and the stacking style is not very harmonious. It is estimated that every piece she wears should come from a big brand, but it has an atmosphere of a collection of earthy elements. For this reason, netizens are also complaining that Zhao Liying’s clothes are too poor, and fans are unable to refute although they actively protect the owner.

In fact, Zhao Liying’s clothing has triggered a lot of discussion, such as the stacked shape she took with Zhang Jie, which was frantically complained. Although the average price of this set of styles is over 1,000, it wears the texture of Internet celebrities, and because the earthy taste is too strong, it is ridiculed by netizens for the new version of Leap Earth couple.

In addition to the issue of dress, in another video shared by netizens, the focus is on Zhao Liying alone. She seems to be waddling to her friends, her face is slightly loose, and she also has a double chin. Of course, this may be the reason for the blurry lens. However, Zhao Liying in the lens of netizens is indeed slightly different from her in the previous roadshow. No wonder netizens are also questioning that this state is really not like Zhao Liying. The implication is that Zhao Liying does not see the star aura at all on weekdays, and can show the relaxation of passers-by.

According to the user, Zhao Liying bought a bag in the store, and then a mysterious man with him came to check out. In the video, the man in a plaid shirt is always with him, but does not show the front of his face. Some netizens speculated that he might be a brother, but no one responded to this statement. Others said that the man’s profile was very similar to Jiang Qiming. Although the two starred in "Article 20" together, there seems to be no other intersection. Moreover, the man’s IP shows that it is Philippines.

No matter what everyone’s focus is, it is enough to confirm Zhao Liying’s current popularity. In just over an hour on the list, the relevant traffic has exceeded 50 million. Compared with Yang Ying, who is also an 85-flower actress, the gap between the two can be described as huge.

This disparity is also reflected in the recent related topics. After the launch of "Article 20", the marketing topic about Zhao Liying has not stopped, from the box office to the acting, it is firmly tied to Zhao Liying. Other netizens directly compared her crying scene with Zhou Xun and Maggie Cheung, two big names in the film industry.

Although everyone had different opinions about Zhao Liying’s acting ability, her popularity was not to be underestimated. I don’t know what kind of marketing war will be set off when Yang Mi and Zhao Liying meet at the peak of traffic after the release of "Sauce Garden Lane".

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　　Li Sizhen, a famous screenwriter, is a top member of the Chinese screenwriting community. In 2001, Li Sizhen was introduced by Huang Baiming to become a screenwriter of Oriental Film Productions Co., Ltd. In his subsequent career, he created a series of diverse and popular works, including "The Underworld", "Mr. Ink Dou", "The Wind and Cloud", "Dragon and Phoenix Shop", "Job", and "Tang Bohu Dian Qiuxiang 2’s Four Talents".

　　In recent years, Mr. Li Sizhen and Stephen Chow have worked closely with the popular films such as "Mermaid" and "Journey to the West". His main works have exceeded 14, becoming the first screenwriter with a total box office of more than 5 billion yuan in mainland China. Currently, "Mermaid 2" is in full swing. [Click to read the original text to join the community to watch the live broadcast and enjoy 10 major membership rights.]

　　"In recent years, most of my works have been comedies (laughs), so I’ll talk to you a little more," Mr. Li said modestly when deciding on the topic to share.

　　"Journey to the West (2017) Director Tsui Hark and actors insetChat about the script

　　The Mermaid (2016)

　　"Tang Bohu Dianqiuxiang 2 The Four Great Talents" (2010)

　　"Position" (2012)

　　Li Sizhen has created many different types of movies, TV series and even animation, covering a wide range of topics such as gangsters, youth, love, ethics, martial arts, science fiction, black humor, and so on. He is an all-round screenwriter. In an interview, Mr. Li said that all creation requires the intervention of emotional lines, but he also tries to avoid heavy preaching. "Whether it is a martial arts movie, a comedy, or a horror movie, there is one thing you must write about is emotion, but the proportion of each person’s emotional line is how much. So every screenwriter needs to know how to write about emotion, the difference is only in the proportion of emotion."

　　Screenwriter Li Sizhen

　　?The theme of this live broadcast?

　　Li Sizhen – The screenwriter and creator of the comedy film "Behind the Comedy"

　　Live time

　　May 29 19:30

　　How many "dry goods" are there in this issue?

　　1. Comedy film creation ideas

　　2. How to improve your comedy writing skills

　　3. Types and creative skills of comedy films

　　4. Reflections on the creation of current comedy films

　　5. How multiplayer co-writers work

　　6. "Structural" Analysis of Structural Comedy

　　7. What are the characteristics and creative skills of character comedies?

　　8. Collaboration between screenwriters and directors?

　　So…

　　For more dry goods, click to read the original text to join the community to watch the live broadcast and enjoy 10 member benefits.

　　Join the Chinese screenwriter community, become a member, and watch live broadcasts and replays.

　　Chinese Screenwriting Community LIVE Phase 3: Liu Yi – New Form Military Action Movie Script Creation

　　Chinese Screenwriting Community LIVE Phase 2: Gao Dayong – Confusion and Reflections of Chinese TV Drama Screenwriters

　　Chinese Screenwriting Community Live LIVE Issue 1: Wang Hailin – Self-selection of screenwriters under extraordinary circumstances

　　Join the Chinese screenwriting community now and exchange learning and progress together!

　　Who do you want to listen to the big coffee share, you decide!

　　10 member benefits, exclusive to you!

　　More big coffee, you can order.

　　Add WeChat cinehello02 and consult the screenwriter community

On March 18, Huawei End Point officially released the design of Huawei P60 series models through Weibo, as well as one of the white color schemes. It is reported that this is also the first time that Huawei has announced the product design before the official launch.

Judging from the pictures, the design of the P60 series of mobile phones is similar to the leaked pictures that have been circulating on the Internet before. The rear camera module is completely different from the iconic double-ring shape of the previous P50 series. In the middle, it uses a huge main camera, which is very eye-catching. There is a smaller camera on the top and bottom, which makes the lens module as a whole somewhat like a simplified version of the "Mickey" head, which also makes the machine very recognizable.

From the shape of the lens, in addition to the more prominent main camera, the upper part of the lens may be a wide-angle lens, and the lower oval with a rectangular interior is likely to be a periscope telephoto lens.

From the back panel, this white color scheme is not the pure white or milky white of the past, but adopts a design process similar to shell material. Under the premise of white as a whole, you can also see the lines like shells, which also echoes the marine elements revealed in Huawei’s previous posters.

Usually, mobile phone manufacturers keep the appearance, parameters and other information of the mobile phone strictly confidential before the official release. This unexpected early exposure of the design is likely because Huawei is very confident in this generation of P60 series models. Early exposure helps increase consumers’ expectations for the new machine.

The aesthetic innovation of Huawei P series mobile phones has been at the forefront of the industry. Looking back at the design and color scheme of Huawei P series in previous generations, whether it is the Aurora color of the P20 series, the Sky Realm of the P30 series, the Frost Silver of the P40 series, or the Danxia Orange of the P50 series, each generation of products represents the current aesthetic trend. At present, it seems that the upcoming P60 series has once again made a breakthrough sense of high-end with simple white, continuing its aesthetic flagship positioning.

The day before the P60 series design was officially exposed, Huawei held the "Problem Unveiling" Spark Award Ceremony at the Bantian headquarters in Shenzhen to award awards to the representatives of the winners who have made outstanding contributions to the problem-solving list. Ren Zhengfei, founder of Huawei, said that during the three years, Huawei has completed the replacement development of 13,000 + devices and the repeated replacement development of 4000 + circuit boards. And Huawei has not stopped on the road ahead. As profits increase, it will continue to increase R & D investment in frontier exploration. Huawei’s flagship product is inseparable from the investment in innovation that has been made all the time. I believe that Huawei’s P60 series is likely to be related to a certain problem that has been revealed.

In addition to aesthetic design, Huawei’s P series has always led the innovation of mobile imaging. The reputation of "night vision device" and "telescope" in mobile phones originally came from the P20 and P30 series. The P series took the lead in opening the exploration of night shooting and telephoto shooting. Now major mobile phone manufacturers will strengthen the night shooting and telephoto shooting functions in mobile phone shooting functions, and the overall imaging capabilities of mobile phones have risen to a higher level.

Since the P50, the Huawei P60 series has undergone more than a year of polishing. I believe that there will be more mature performance in terms of design, image and comprehensive experience, which is very worth looking forward to. At the Huawei conference on March 23, we will witness what innovations the Huawei P60 series will bring.

　　China News Service client side Beijing, May 13 (Peng Jingru) "SF Express officially does takeaway, single-handedly against Meituan Ele.me?" "If Fengchao picks it up, who is it when it gets cold?"

　　Recently, SF Express has not only attracted attention due to the overtime charging of Fengchao express cabinets, but also attracted the attention of everyone when the SF Express "Fengshi" platform was launched, and the news that it intends to enter the takeaway field has also attracted the attention of everyone.

Screenshot of the "Fengshi" Mini Program page.

　　SF Express responded that Fengshi did not go public, and netizens chanted "I hope to implement it".

　　When everyone expected that the takeaway circle would soon be transformed from "two people" to "Legends of the Three Kingdoms", SF Express responded: internal promotion, not external.

　　SF Express told the China News Service reporter that "Fengshi" is a group meal platform incubated internally in the same city of SF Express. The current business form is implemented internally by SF Express, accepting internal orders, and managed and operated by the company’s internal project team.

　　"Since SF Express’s internal staff can’t manage meals with a unified internal system, it uses the’Fengshi ‘Mini Program." SF Express staff explained.

　　On the 11th, the reporter tried to place an order on "Fengshi", and the order showed that it could be paid. But SF Express said that merchants on the system will not accept orders. It is reported that "Fengshi" is currently operated based on the Mini Program, but there will be interfaces to connect with enterprises, such as with the internal OA system of the enterprise. If an outsider orders food, merchants can also receive orders, but because there is no large-scale promotion at present, there may be some system problems when using it.

　　On the 12th, the "Fengshi" Mini Program showed that it needs to authenticate corporate users. In other words, individuals are indeed unable to use SF Express takeaway at present.

　　"If SF Express delivers takeout, it should be very fast." "I want to try the takeout sent by the courier brother."

　　Seeing SF Express’s response, netizens said one after another, "It’s all said so, we all understand." "It’s a trial operation now, and there will be some in the future."

　　Behind the call for SF Express to enter the market: the commission issue of takeaway platforms has attracted controversy

　　Under the news of "SF Express is going to do takeout", many consumers have also started takeout platforms such as @Meituan and @Ele.me online.

　　"There are takeaway platforms that take too much, and it is difficult for both merchants and riders."

Data map: On February 14, the delivery brother delivered food in the snow.

　　Previously, on April 10, the Guangdong Catering Service Industry Association issued the "Guangdong Catering Industry Joint Negotiation Letter to Meituan Takeaway", saying that Meituan’s market share in Guangdong catering takeaway is as high as 60-90%, which has reached the market dominance stipulated in the "Antimonopoly Act". At the same time, Meituan is suspected of implementing monopoly pricing, setting many unfair trading rules, and continuously increasing the deduction ratio. The commission for newly opened catering merchants is up to 26%, which has greatly exceeded the critical point that the majority of catering merchants endure.

　　The commission issue of food delivery platforms has attracted widespread controversy. Some people said, "This thing is based on the turnover, not the profit of the merchant. 20% of the turnover is about equal to paying an extra rent, and some stores even pay more than the rent." Therefore, "monopoly is not desirable, and the commission should be reduced."

　　Some people think that the takeaway platform provides riders and platforms, and it is a mutually beneficial relationship with the merchants. In the past, it was good to burn money to shop the market, subsidize merchants, consumers, riders, and all kinds of advertising investment, and not lose money.

　　However, the above-mentioned high commission incident finally ended with a joint statement issued by the Guangdong Catering Service Industry Association and Meituan Takeaway. Meituan said that it will strengthen the support of Guangdong catering takeaway commissions. On the basis of the "Spring Breeze Action", the rebate ratio of high-quality catering takeaway merchants in Guangdong will be increased to 3% -6%, and the coverage will be expanded. The rebate time will be extended by at least 2 months.

　　"SF Express takeaway is not external? McDonald’s is a gift from SF Express!"

　　Under the controversy over takeaway commissions, many consumers expect SF Express’s entry to improve the situation. "In this way, the takeaway market will add new elements, and users will have more choices. Only when there is pressure will companies have pressure, and only when there is pressure will they use their brains, so as not to exploit merchants and consumers."

　　According to news from SF City, "Fengshi" has launched a 5 million subsidy activity of "recommending companies to return good gifts". Users can invite companies to settle in, or recommend companies to spend in "Fengshi", and the recommender can get different amounts of rewards. In addition, under the "Merchant Settlement" column, "Fengshi" is marked with the words "Free Online", which makes the entry conditions of "Fengshi" particularly attractive.

　　However, some consumers are also confused; "Didn’t SF Express start delivering takeout a long time ago? Didn’t McDonald’s, KFC and Burger King be delivered by SF Express?" "McDonald’s was delivered by SF Express."

Data map: A courier company outlet in Hangzhou. Photo by Li Chenyun

　　In fact, SF Express has already cooperated with many catering brands in the same city. During the epidemic, SF Express cooperated with Xiaolongkan and Huajia Yiyuan to help buy, help and send. In addition, SF Express’s 2017 annual report shows that at that time, its "same city distribution business" cooperated with mainstream brand customers such as KFC, McDonald’s, Dicos, Baidu, Rainbow, etc.

　　In March 2019, SF Intra City achieved independent operation. At that time, Sun Haijin, CEO of SF Intra City Company, disclosed the progress: the average daily order volume exceeded 1 million, the number of riders exceeded 300,000, and the service has been rolled out in more than 200 cities. By the end of 2019, SF Intra City has served many leading brands in different industries such as catering, serving more than 100,000 small and medium-sized merchants and 20 million individual users.

　　Will the "era of casual takeout for ten dollars" still come?

　　In addition to the commission issue, the price war between Meituan and Ele.me in the past has left many people with deep memories. Whether SF Express will use its price advantage to win customers has also become a concern for everyone.

　　"I was lucky enough to eat a dime of takeout at Ele.me two years ago, but now I can’t eat it anymore." "When I was in college, Ele.me and Meituan competed, and I ate well for more than 6 yuan a meal." "Is it going to usher in the era of eating takeout casually for ten yuan again?"

　　Judging from the current delivery fee of "Fengshi", it seems that there is no price advantage. Taking a beverage shop on Financial Street in Xicheng District, Beijing as an example, the delivery fee for a distance of 2.7km is 6 yuan. In addition, the minimum delivery fee of merchants is generally high, and all goods are at the original price.

On May 11, "Fengshi" took a screenshot of a takeaway order from a beverage store in Beijing.

　　This is the same price as original items such as Meituan and Ele.me, but without the discounted prices of the first two, and most people would prefer to buy discounted items.

　　However, "Fengshi" does not seem to intend to take the same path as the existing takeaway platform, and corporate group meals are the ultimate goal. According to SF City, Fengshi is a reservation and delivery service for the corporate employee market jointly launched by SF City One Station in conjunction with Tencent WeCom, WeChat Pay, Food Channel, PayEasy, and SF City Express.

　　Chen Liteng, a life service e-commerce analyst at the E-commerce Research Center, said that the food delivery market has ushered in a new round of growth due to the restrictions on dine-in food under the epidemic, and Meituan and Ele.me have been widely controversial due to the commission issue under the impact of the epidemic, giving other platforms the opportunity to develop. "Fengshi" entered the market at this time, cutting in from group food and avoiding direct competition with Meituan Ele.me, which helped to open its market.

　　"Coupled with SF Express’s advantages in logistics and distribution, the entry of SF Express means that the industry competition will intensify for the entire food delivery market, which can further activate the market," Chen Liteng said.

　　So, if SF Express does takeout, "Will the happiness double when the takeout and the courier arrive at the same time?"

"He is the most dazzling sprint star in China. He set a new Asian record for the men’s 100m with a time of 9.83 seconds. He is the fastest runner in China and the fastest runner in Asia."

After the official announcement that Su Bingtian became the spokesperson of Xiaomi brand, the share price of Xiaomi Group rose rapidly this afternoon, once rising by nearly 4%, and now it rose by 2.43% to HK$ 27.45. The men’s 100-meter race, known as the "jewel in the crown", has always been the most concerned event in the Olympic Games. After Su Bingtian set a new Asian record and became the first China athlete to reach the final, the whole social media was boiling, the popularity spread overseas, and its commercial value soared. In the past year, "Su Shen" has reached cooperation with many brands such as Yili, Nike, Fillinger, GAC Chuanqi, Xiangshan, Sealy Silian China and JD.COM PLUS. It is estimated that,Su Bingtian’s annual endorsement value totals more than 10 million yuan.

The "most expensive Olympic Games in history" ended.According to Japanese government auditors, the actual total expenditure exceeded $20 billion, almost three times the $7.4 billion predicted at the time of the initial bid, and Japan may lose tens of billions of dollars because of overspending. butThe huge "Olympic effect" is still being released, and the commercial value it brings to athletes is far from being accurately measured.

The road of sports and entertainment linkage:A comprehensive view of commercial value of sports stars

　　

Every game is not only a battle of honor and self-transcendence, but also a gamble of brands who bet on athletes in advance.The commercial value of sports stars is directly related to their competition results and the attention that comes with them.According to reports, ZhangJike’s endorsement fee is about 10 million yuan per year, and Zhu Ting’s annual endorsement income is 1.5 million US dollars, about 9 million RMB, which is not inferior to popular stars.

Different projects have different degrees of attention, and other out-of-circle factors also involve personal image, face value and so on.. There are many popular categories of fans in swimming, track and field, and it is easy to produce high-value athletes to "suck powder". Table tennis and other advantageous events have the halo of "national ball", women’s volleyball team has emotional filters, while other unpopular events are relatively less concerned.

Some athletes who have a sense of humor and other personal characteristics that are easy to spread online can also become the darling of brands and variety shows.For example, in the 2016 Rio Olympic Games, Fu Yuanhui was given OPPO, samsung, zhongxing and ZUK mobile phones because of the phrase "the power of the wild", and then endorsed brands such as Bingquan and Ketuo Bio, and joined variety shows such as My Daughter and Daughters’ Love.

The above-mentioned "out-of-circle BUFF" specifically corresponds to this Olympic Games, which isThe birth of Su Bingtian, Malone, Sun Yingsha, Yang Shuyu, Sun Yiwen, Gong Lixiao, Zhang Yufei and other Olympic star athletes.As far as the brands that bet in advance are concerned, in July this year, Ctrip officially announced that it had signed contracts with Liu Guoliang, Malone and Liu Shiwen to become gold-medal tour groups of Ctrip. Kans officially announced to be the official partner of the national swimming team and released the attitude short film "Champion of Every Moment". And after the swimming team won three gold medals in a row, it took advantage of the situation to promote brand goodwill; Perfect Diary joined hands with the national men’s gymnastics team to launch a new series of products for men’s grooming.

Another group of brands chose a more conservative marketing style and chose to throw an olive branch to the Olympic stars after the game. After # How Difficult It is to Lift Weights # boarded the hot search, Ping An Health Insurance, a subsidiary of China Ping An, announced that Chenlijun had become a brand health ambassador. On August 1st, Xtep officially announced that Gong Lixiao, the women’s shot put champion, officially became Xtep sports spokesperson.

In addition, as the new generation of athletes and spectators pay more attention to fashion, the proportion of online shopping has increased. This year,A new trend is that the champions have turned into "the grass planting machine on earth and the king with the same money".On August 2nd, the popularity list of the same paragraph of the 2021 Olympic Games released by Taobao showed that one week after the start of the competition, Yang Qian, the first gold medalist, led the popularity list with the same yellow duck hairpin and carrot headband, with 70,000 cards sold in three days, and Chen Meng’s table tennis racket necklace and wind oil essence used by Hou Zhihui were selected. Liu Shiwen’s blue-and-white manicure and Lu Cicelia’s eye makeup imitation have attracted many small red book bloggers to bring imitation makeup tutorials; Jason Wu, another "the busiest man outside the stadium" who didn’t participate in the Olympic Games, also caught fire with the same old brand plum blossom brand sweatshirt because of his emoticon.

Under normal circumstances, the commercial endorsement space of athletes is squeezed by entertainment stars. Sports brands are more inclined to choose traffic artists to endorse, such as Sean Xiao endorsing Li Ning and YiBo endorsing Anta.

Compared with artists, athletes have the advantages of good moral quality and personal image, national honor and strong professional skills, which may inject image cognition such as sunshine struggle and patriotism into the brand. But what needs to be recognized is that,Compared with artists, athletes have many risks, such as limited professional life, injuries, ups and downs in performance, personal personality and so on.. After Su Bingtian was deified in World War I, many people compared it with Liu Xiang, the "Asian Flying Man", when considering its commercial value. At the peak of Liu Xiang’s career, he had 17 endorsements. It is estimated that after his retirement due to injury in 2008, Liu Xiang’s personal loss exceeded 100 million yuan, while the sponsors will reduce their income by more than 3 billion yuan. Sun Yang once won more than 10 endorsements from international brands such as Coca-Cola, but the "violent anti-inspection" incident made him fall to the bottom.

Roger Federer’s endorsement income of $100 million and Cristiano Ronaldo’s endorsement income of $45 million abroad prove the value of basketball, football, tennis and rugby, which are the most commercialized sports. Under the national system, the business endorsement of sports stars often needs to be approved by the State Sports General Administration and various project management centers, which may lead to contradictions. Behind the low income of some Olympic stars, it reflectsDomestic sports professionalization started late, and sports brokers were backward.This fact.

In addition to commercial endorsement, there are ways for athletes to increase their income, such as establishing brands, such as Li Ning, and participating in variety shows. Sports and entertainment are inextricably linked to twins. Compared with artists, athletes’ career life is shorter and their remuneration is often lower, so many athletes choose to "just eat" in film and television variety shows after retirement. As early as 2018, when Su Bingtian set a new Asian record held by an individual, she appeared on the popular variety show "Run". Will Su Shen appear in more variety shows in the future?

CCTV warns against rice circle culture,Who is invading the Olympic champion?

　　

Ten years of cold window, no one asked, once famous, the world knows. On the one hand, athletes who have added traffic are faced with the olive branch thrown by honor and brand, on the other hand, they have to bear the "crown weight". Black and white, butchering, taking CP, rubbing traffic …The rice circle culture, which has appeared since the last Rio Olympic Games, is accelerating its invasion into the public opinion field of this Olympic Games.

After losing the competition, Wang Luyao, a shooter, suffered a cyber-storm because of "I admit that I am afraid" and Weibo, who took a selfie. Weibo, who was turned out of a Jordan shoe in the past, was also questioned by a small number of netizens, and everything was in a flash. At the same time, someone questioned: "If Yang Qian didn’t win the gold medal, then the’ Pearl Manicure’ that boarded the hot search today didn’t praise her for being cute, but everyone scolded her?" This "only gold medal theory" obviously narrows the Olympic spirit.

In the table tennis mixed doubles competition, after China’s Liu Shiwen and Xu Xin lost to Japan unexpectedly, domestic netizens went out in anger, and Ito Meicheng’s Weibo comments and INS were occupied by expression packs and radical remarks. The voice of reason was drowned out, and most people could not understand the rules of the game calmly, but replaced everything with emotional venting.

Following the previous table tennis "Kewen" CP, this Olympic Games gave birth to a new fan brain supplement CP: Wang Shun and Zhang Yufei of the swimming team, and # Wang Shunwei’s portrait # once rushed to the sixth place in the hot search list of Weibo. Through the sweet pink foam created by fantasy, some girls in rice circles get compensatory emotional comfort.

In the final analysis, whether it is cyber violence, "CP" or slaughter, it isAs a result of the influx of a large number of "pseudo-sports fans" who watched the games for four years, they redefined sports with rice circle culture and created more entertaining hot topics for the Olympic Games., improve its flow and attention, promote athletes to break the circle and gain brand attention, but also bring negative effects, the focus of the game is blurred, which further worsens the atmosphere of public opinion and may even affect the athletes’ play and the international image of China’s sports community.

And if we talk about the representative figures who are being trafficked these days, we should count the 14-year-old Quan Hongchan.After winning the gold medal in the women’s 10-meter platform final, she became popular overnight by saying that she wanted to open a canteen, eat spicy strips and make money to treat her mother. Enterprises immediately sensed the marketing opportunity sensitively, and hot strip enterprises such as Genji Food, Wei Long Food, Spicy Prince, Xiange Food, Fantianwa Food, etc. shouted from a distance to send hot strips for Quanhongchan, and the door of Quanhongchan was once full of hot strips. Quan Hongchan’s parents have publicly rejected corporate gifts such as houses, cash and spicy strips.

Her home also quickly became a punching place in online celebrity.Many online celebrity come here to broadcast live, take photos, shoot videos and bring goods. According to the statistics of the villagers, at least 2000 people punched in the village in one day.

Punch-in is the focus of public opinion, which is one of the contemporary strange phenomena after the fragmentation of attention, the rapid development of short video live broadcast platform and the involution of online celebrity economy.Before that, Ding Zhen, "Brother Lamian Noodles" and Cao County all became the spotlight C, and then they were gradually forgotten. These hungry online celebrity don’t really care about what is broadcast live, but just want to get as much traffic as possible. In this regard,CCTV issued a claim: Please protect the 14-year-old Quan Hongchan, and don’t bring the chaos of rice circles and the pursuit of traffic into it.. The local government has also strengthened control.

Stars have also joined the team that rubs the traffic of Olympic champions.For two weeks, the hot search list was completely occupied by the news related to the game, and the popularity of the entertainment circle declined. Stars who regard exposure as their life have increased their exposure. In addition to Chen Meng’s cousins Huang Xiaoming and Yang Qian being pulled out of Bai Jingting, idolize after winning the championship, and the interaction between the two sides and other related hot searches are more well-founded, most stars are forcibly associated with the champion by sending blessings, and the posture of rubbing the heat to buy hot searches can be described as various and puzzling. This kind of behavior that encourages the wind of traffic is hardly a benign linkage between sports and entertainment.

At the closing ceremony, the "eight minutes in Paris" of the next host was hotly debated, and the Olympic Games entered "Paris time". Four years later, will these sports stars still appear in the Paris Olympic Games? Will the rice circle culture be improved or intensified when it invades the Olympic Games? What kind of chemical reaction will the linkage between sports and entertainment produce at that time?

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

　　Sina Entertainment News, as the highest-level entertainment brokerage company in Korea, iHQ plays a leading role in the formation of star economy industry in Korea and Asia as a whole, with a long list of dazzling stars-Song Hye Kyo, Gianna Jun, Jeon Do-yeon, Che Taixuan and Zheng Yucheng … Now, they have turned their attention to China. Beijing SidusHQ, which was jointly bred by telecom giant SK (China), was grandly unveiled in Beijing on April 10th, and cooperated with Taihe Media in interactive brokerage business, with complementary advantages, providing a broader market platform for artists from both sides.

　　Beijing SidusHQ has a good pedigree from birth, which was conceived by iHQ, the largest brokerage company in Korea, and SK Telecom (China), a telecommunications giant. With the cultivation of Gianna Jun, Song Hye Kyo, Che Tae-hyun, Zheng Yucheng and Z Ryan, South Korea’s iHQ artists’ agency, which is famous, constantly releases a large number of film and television dramas every year, and has become an unbeatable star base in South Korea. At the same time, it has a strong film and television production team and a team of experienced senior experts, and its strength has long been famous at home and abroad. SK Telecom (China), another major shareholder, has made full backing for Beijing SidusHQ with its strong capital strength and long-term cooperation experience in the China market.

　　At the press conference, Beijing SidusHQ said that their aim is to bring advanced Korean entertainment experience and excellent artists to China, bring the purest Korean culture to the audience in China, and select and create local idol stars in China with professional artist training system and experienced brokerage experience. The author has learned that South Korean stars familiar to China audience such as Zheng Yucheng, Che Tae-hyun, Z Ryan and Gianna Jun under SidusHQ are expected to cooperate with China’s film and television drama production company and director China, and they will also explore outstanding new people in China through online draft and cultivate them into top artists after a period of time. In addition, Beijing SidusHQ will hold fan parties one after another, at which time, Korean drama fans will have the opportunity to get in touch with their idols.

　　Another secret plan of Beijing SidusHQ also surfaced on the same day. Beijing SidusHQ and Taihe Media once again joined hands to interact in brokerage business. Based on the resource advantages of the entertainment markets of the two countries, the two sides cooperated with Beijing SidusHQ’s excellent training and packaging team and international production and distribution capabilities. Taihe Media, as the largest private group in China’s media and entertainment industry, With many years of successful experience in China, we will share the resources of brokerage business with Beijing SidusHQ and provide a broader market platform for artists from both sides. KL/ Wen

Editor: Wang Yuxi