"He is the most dazzling sprint star in China. He set a new Asian record for the men’s 100m with a time of 9.83 seconds. He is the fastest runner in China and the fastest runner in Asia."

After the official announcement that Su Bingtian became the spokesperson of Xiaomi brand, the share price of Xiaomi Group rose rapidly this afternoon, once rising by nearly 4%, and now it rose by 2.43% to HK$ 27.45. The men’s 100-meter race, known as the "jewel in the crown", has always been the most concerned event in the Olympic Games. After Su Bingtian set a new Asian record and became the first China athlete to reach the final, the whole social media was boiling, the popularity spread overseas, and its commercial value soared. In the past year, "Su Shen" has reached cooperation with many brands such as Yili, Nike, Fillinger, GAC Chuanqi, Xiangshan, Sealy Silian China and JD.COM PLUS. It is estimated that,Su Bingtian’s annual endorsement value totals more than 10 million yuan.

The "most expensive Olympic Games in history" ended.According to Japanese government auditors, the actual total expenditure exceeded $20 billion, almost three times the $7.4 billion predicted at the time of the initial bid, and Japan may lose tens of billions of dollars because of overspending. butThe huge "Olympic effect" is still being released, and the commercial value it brings to athletes is far from being accurately measured.

The road of sports and entertainment linkage:A comprehensive view of commercial value of sports stars

　　

Every game is not only a battle of honor and self-transcendence, but also a gamble of brands who bet on athletes in advance.The commercial value of sports stars is directly related to their competition results and the attention that comes with them.According to reports, ZhangJike’s endorsement fee is about 10 million yuan per year, and Zhu Ting’s annual endorsement income is 1.5 million US dollars, about 9 million RMB, which is not inferior to popular stars.

Different projects have different degrees of attention, and other out-of-circle factors also involve personal image, face value and so on.. There are many popular categories of fans in swimming, track and field, and it is easy to produce high-value athletes to "suck powder". Table tennis and other advantageous events have the halo of "national ball", women’s volleyball team has emotional filters, while other unpopular events are relatively less concerned.

Some athletes who have a sense of humor and other personal characteristics that are easy to spread online can also become the darling of brands and variety shows.For example, in the 2016 Rio Olympic Games, Fu Yuanhui was given OPPO, samsung, zhongxing and ZUK mobile phones because of the phrase "the power of the wild", and then endorsed brands such as Bingquan and Ketuo Bio, and joined variety shows such as My Daughter and Daughters’ Love.

The above-mentioned "out-of-circle BUFF" specifically corresponds to this Olympic Games, which isThe birth of Su Bingtian, Malone, Sun Yingsha, Yang Shuyu, Sun Yiwen, Gong Lixiao, Zhang Yufei and other Olympic star athletes.As far as the brands that bet in advance are concerned, in July this year, Ctrip officially announced that it had signed contracts with Liu Guoliang, Malone and Liu Shiwen to become gold-medal tour groups of Ctrip. Kans officially announced to be the official partner of the national swimming team and released the attitude short film "Champion of Every Moment". And after the swimming team won three gold medals in a row, it took advantage of the situation to promote brand goodwill; Perfect Diary joined hands with the national men’s gymnastics team to launch a new series of products for men’s grooming.

Another group of brands chose a more conservative marketing style and chose to throw an olive branch to the Olympic stars after the game. After # How Difficult It is to Lift Weights # boarded the hot search, Ping An Health Insurance, a subsidiary of China Ping An, announced that Chenlijun had become a brand health ambassador. On August 1st, Xtep officially announced that Gong Lixiao, the women’s shot put champion, officially became Xtep sports spokesperson.

In addition, as the new generation of athletes and spectators pay more attention to fashion, the proportion of online shopping has increased. This year,A new trend is that the champions have turned into "the grass planting machine on earth and the king with the same money".On August 2nd, the popularity list of the same paragraph of the 2021 Olympic Games released by Taobao showed that one week after the start of the competition, Yang Qian, the first gold medalist, led the popularity list with the same yellow duck hairpin and carrot headband, with 70,000 cards sold in three days, and Chen Meng’s table tennis racket necklace and wind oil essence used by Hou Zhihui were selected. Liu Shiwen’s blue-and-white manicure and Lu Cicelia’s eye makeup imitation have attracted many small red book bloggers to bring imitation makeup tutorials; Jason Wu, another "the busiest man outside the stadium" who didn’t participate in the Olympic Games, also caught fire with the same old brand plum blossom brand sweatshirt because of his emoticon.

Under normal circumstances, the commercial endorsement space of athletes is squeezed by entertainment stars. Sports brands are more inclined to choose traffic artists to endorse, such as Sean Xiao endorsing Li Ning and YiBo endorsing Anta.

Compared with artists, athletes have the advantages of good moral quality and personal image, national honor and strong professional skills, which may inject image cognition such as sunshine struggle and patriotism into the brand. But what needs to be recognized is that,Compared with artists, athletes have many risks, such as limited professional life, injuries, ups and downs in performance, personal personality and so on.. After Su Bingtian was deified in World War I, many people compared it with Liu Xiang, the "Asian Flying Man", when considering its commercial value. At the peak of Liu Xiang’s career, he had 17 endorsements. It is estimated that after his retirement due to injury in 2008, Liu Xiang’s personal loss exceeded 100 million yuan, while the sponsors will reduce their income by more than 3 billion yuan. Sun Yang once won more than 10 endorsements from international brands such as Coca-Cola, but the "violent anti-inspection" incident made him fall to the bottom.

Roger Federer’s endorsement income of $100 million and Cristiano Ronaldo’s endorsement income of $45 million abroad prove the value of basketball, football, tennis and rugby, which are the most commercialized sports. Under the national system, the business endorsement of sports stars often needs to be approved by the State Sports General Administration and various project management centers, which may lead to contradictions. Behind the low income of some Olympic stars, it reflectsDomestic sports professionalization started late, and sports brokers were backward.This fact.

In addition to commercial endorsement, there are ways for athletes to increase their income, such as establishing brands, such as Li Ning, and participating in variety shows. Sports and entertainment are inextricably linked to twins. Compared with artists, athletes’ career life is shorter and their remuneration is often lower, so many athletes choose to "just eat" in film and television variety shows after retirement. As early as 2018, when Su Bingtian set a new Asian record held by an individual, she appeared on the popular variety show "Run". Will Su Shen appear in more variety shows in the future?

CCTV warns against rice circle culture,Who is invading the Olympic champion?

　　

Ten years of cold window, no one asked, once famous, the world knows. On the one hand, athletes who have added traffic are faced with the olive branch thrown by honor and brand, on the other hand, they have to bear the "crown weight". Black and white, butchering, taking CP, rubbing traffic …The rice circle culture, which has appeared since the last Rio Olympic Games, is accelerating its invasion into the public opinion field of this Olympic Games.

After losing the competition, Wang Luyao, a shooter, suffered a cyber-storm because of "I admit that I am afraid" and Weibo, who took a selfie. Weibo, who was turned out of a Jordan shoe in the past, was also questioned by a small number of netizens, and everything was in a flash. At the same time, someone questioned: "If Yang Qian didn’t win the gold medal, then the’ Pearl Manicure’ that boarded the hot search today didn’t praise her for being cute, but everyone scolded her?" This "only gold medal theory" obviously narrows the Olympic spirit.

In the table tennis mixed doubles competition, after China’s Liu Shiwen and Xu Xin lost to Japan unexpectedly, domestic netizens went out in anger, and Ito Meicheng’s Weibo comments and INS were occupied by expression packs and radical remarks. The voice of reason was drowned out, and most people could not understand the rules of the game calmly, but replaced everything with emotional venting.

Following the previous table tennis "Kewen" CP, this Olympic Games gave birth to a new fan brain supplement CP: Wang Shun and Zhang Yufei of the swimming team, and # Wang Shunwei’s portrait # once rushed to the sixth place in the hot search list of Weibo. Through the sweet pink foam created by fantasy, some girls in rice circles get compensatory emotional comfort.

In the final analysis, whether it is cyber violence, "CP" or slaughter, it isAs a result of the influx of a large number of "pseudo-sports fans" who watched the games for four years, they redefined sports with rice circle culture and created more entertaining hot topics for the Olympic Games., improve its flow and attention, promote athletes to break the circle and gain brand attention, but also bring negative effects, the focus of the game is blurred, which further worsens the atmosphere of public opinion and may even affect the athletes’ play and the international image of China’s sports community.

And if we talk about the representative figures who are being trafficked these days, we should count the 14-year-old Quan Hongchan.After winning the gold medal in the women’s 10-meter platform final, she became popular overnight by saying that she wanted to open a canteen, eat spicy strips and make money to treat her mother. Enterprises immediately sensed the marketing opportunity sensitively, and hot strip enterprises such as Genji Food, Wei Long Food, Spicy Prince, Xiange Food, Fantianwa Food, etc. shouted from a distance to send hot strips for Quanhongchan, and the door of Quanhongchan was once full of hot strips. Quan Hongchan’s parents have publicly rejected corporate gifts such as houses, cash and spicy strips.

Her home also quickly became a punching place in online celebrity.Many online celebrity come here to broadcast live, take photos, shoot videos and bring goods. According to the statistics of the villagers, at least 2000 people punched in the village in one day.

Punch-in is the focus of public opinion, which is one of the contemporary strange phenomena after the fragmentation of attention, the rapid development of short video live broadcast platform and the involution of online celebrity economy.Before that, Ding Zhen, "Brother Lamian Noodles" and Cao County all became the spotlight C, and then they were gradually forgotten. These hungry online celebrity don’t really care about what is broadcast live, but just want to get as much traffic as possible. In this regard,CCTV issued a claim: Please protect the 14-year-old Quan Hongchan, and don’t bring the chaos of rice circles and the pursuit of traffic into it.. The local government has also strengthened control.

Stars have also joined the team that rubs the traffic of Olympic champions.For two weeks, the hot search list was completely occupied by the news related to the game, and the popularity of the entertainment circle declined. Stars who regard exposure as their life have increased their exposure. In addition to Chen Meng’s cousins Huang Xiaoming and Yang Qian being pulled out of Bai Jingting, idolize after winning the championship, and the interaction between the two sides and other related hot searches are more well-founded, most stars are forcibly associated with the champion by sending blessings, and the posture of rubbing the heat to buy hot searches can be described as various and puzzling. This kind of behavior that encourages the wind of traffic is hardly a benign linkage between sports and entertainment.

At the closing ceremony, the "eight minutes in Paris" of the next host was hotly debated, and the Olympic Games entered "Paris time". Four years later, will these sports stars still appear in the Paris Olympic Games? Will the rice circle culture be improved or intensified when it invades the Olympic Games? What kind of chemical reaction will the linkage between sports and entertainment produce at that time?

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

　　Sina Entertainment News, as the highest-level entertainment brokerage company in Korea, iHQ plays a leading role in the formation of star economy industry in Korea and Asia as a whole, with a long list of dazzling stars-Song Hye Kyo, Gianna Jun, Jeon Do-yeon, Che Taixuan and Zheng Yucheng … Now, they have turned their attention to China. Beijing SidusHQ, which was jointly bred by telecom giant SK (China), was grandly unveiled in Beijing on April 10th, and cooperated with Taihe Media in interactive brokerage business, with complementary advantages, providing a broader market platform for artists from both sides.

　　Beijing SidusHQ has a good pedigree from birth, which was conceived by iHQ, the largest brokerage company in Korea, and SK Telecom (China), a telecommunications giant. With the cultivation of Gianna Jun, Song Hye Kyo, Che Tae-hyun, Zheng Yucheng and Z Ryan, South Korea’s iHQ artists’ agency, which is famous, constantly releases a large number of film and television dramas every year, and has become an unbeatable star base in South Korea. At the same time, it has a strong film and television production team and a team of experienced senior experts, and its strength has long been famous at home and abroad. SK Telecom (China), another major shareholder, has made full backing for Beijing SidusHQ with its strong capital strength and long-term cooperation experience in the China market.

　　At the press conference, Beijing SidusHQ said that their aim is to bring advanced Korean entertainment experience and excellent artists to China, bring the purest Korean culture to the audience in China, and select and create local idol stars in China with professional artist training system and experienced brokerage experience. The author has learned that South Korean stars familiar to China audience such as Zheng Yucheng, Che Tae-hyun, Z Ryan and Gianna Jun under SidusHQ are expected to cooperate with China’s film and television drama production company and director China, and they will also explore outstanding new people in China through online draft and cultivate them into top artists after a period of time. In addition, Beijing SidusHQ will hold fan parties one after another, at which time, Korean drama fans will have the opportunity to get in touch with their idols.

　　Another secret plan of Beijing SidusHQ also surfaced on the same day. Beijing SidusHQ and Taihe Media once again joined hands to interact in brokerage business. Based on the resource advantages of the entertainment markets of the two countries, the two sides cooperated with Beijing SidusHQ’s excellent training and packaging team and international production and distribution capabilities. Taihe Media, as the largest private group in China’s media and entertainment industry, With many years of successful experience in China, we will share the resources of brokerage business with Beijing SidusHQ and provide a broader market platform for artists from both sides. KL/ Wen

Editor: Wang Yuxi

Today’s People’s Daily published an article "Adding More Seaside Space for Citizens and Tourists" in the column "Practice of Ludao Butterfly in Xiamen", paying attention to the continuous beach protection and restoration in Xiamen, Fujian.

The article said that in the 1980s, due to natural and human factors, the beaches in Xiamen were damaged to varying degrees. The common method of early coastal protection is to build hard revetment with riprap and reinforced concrete. Xiamen, on the other hand, follows the principle of "beach is suitable" to restore beaches, enhance coastal protection capacity and carry out systematic protection and restoration of beaches.

Since 2007, Xiamen has successively completed the protection and restoration of many beaches such as Guanyin Mountain, Convention and Exhibition Center and Gulangyu Island, with a cumulative restoration area of 1.65 million square meters. In the process of protection and restoration, Xiamen insists on leaving the most beautiful coastline to the people. The total beach area of the city is 2.4 million square meters, which adds more sea-friendly space for citizens and tourists. Xiamen organically combines sports, culture, tourism and leisure facilities, and organizes beach football matches, beach culture festivals and other activities. The once dirty beach has become a scenic beach and an activity area for cultural and sports events.

In recent years, Xiamen has continuously strengthened cooperation with scientific research institutes in beach protection and restoration, increased investment in scientific research and development, and carried out basic and applied scientific research on beach conservation. Together with the Third Institute of Oceanography of the Ministry of Natural Resources and other units, a number of industry standards have been compiled and approved by the Ministry of Natural Resources, which has become an important support for scientific and standardized beach maintenance and restoration projects. Related technologies have been gradually extended to Guangdong, Hainan and other provinces, and have also been applied to coastal protection projects in countries such as Thailand and Sri Lanka where the Belt and Road Initiative is jointly built.

　　On August 8, the 29th Summer Olympic Games opened at the Beijing National Stadium, and gorgeous fireworks reflected the night sky in Beijing. China News Agency issued Wang Dongming photo

　　China News Service, August 8 th: The Secret of the "Bird’s Nest" Fireworks (I): Look at how the peony blooms.

　　China News Service reporter Wu Qingcai

　　At the opening ceremony of the Beijing Olympic Games tonight, red peonies are in full bloom over the "Bird’s Nest", and there are many strange shapes such as the Olympic rings and the dove of peace. So, how on earth are the peonies blooming over the Bird’s Nest?

　　Zhao Weiping, the commander-in-chief of the "Bird’s Nest" and the Great Wall fireworks display team at the opening and closing ceremonies of the Beijing Olympic Games, revealed to our reporter the secrets of the seven classic shapes of fireworks that night.

　　The First Classic Modeling-How Peony Blooms

　　The first climax of the "Bird’s Nest" is to interpret the whole process of peony, the national flower, from budding to blooming, and suddenly the Bird’s Nest turns into a red ocean of peony. From the blossoming of flowers and bones to the "relay" opening of petals, and then to the blooming of peony, the blooming process of "peony blossom" took only eleven seconds, but the number of fireworks was 4,845.

　　Zhao Weiping, chairman of the national brand Panda Fireworks Company, said that in order to make the whole red peony cover the whole bird’s nest, the "Peony Blossom" was set off all the steel frames at the top of the bird’s nest and the upper edge of the bowl of the bird’s nest. In order to choose the right color and fully show the elegance and wealth of peony, the designers of Panda Fireworks screened dozens of schemes and finally chose a peach red.

　　Using the three-dimensional special effects of the computer, the designer drew a huge peony covering the roof of the "Bird’s Nest", and then selected 85 points on the roof of the "Bird’s Nest", each of which was responsible for emitting three petals, each of which was composed of 29 fireworks, symbolizing the 29th Olympic Games.

　　"Eighty-five points have different inclination angles, so as to draw a peony flower that is natural." Zhao Weiping said that when setting off, the "flower heart" was emitted from the inside to the outside, and then the innermost "petal" was emitted, which in turn went over to the outermost petal. When the last petal was opened, 85 points were started at the same time, and fireworks were fired in unison, forming a big peony with bright red and unrestrained enthusiasm.

　　The Second Classic Modeling ―― Turning out the "Olympic Five Rings"

　　That night, five circles of five colors, red, yellow, green, black and basket, appeared in the sky, and the five circles were connected with each other, showing the Olympic rings pattern.

　　"Playing the Olympic rings pattern, some Olympic host cities also had this idea, but it didn’t work out." Zhao Weiping told reporters: The biggest difficulty in displaying the Olympic rings and other patterns with fireworks is that the initiation point and time interval of fireworks are difficult to control. The interval error of each fireworks is less than 0.03 seconds, and the audience can see the circle and the five rings only when they are fired in series at a constant speed. Finally, under the guarantee of new scientific research technologies such as air launch and chip fireworks, the global problem of depicting the Olympic rings with fireworks was completely solved by China fireworks people.

　　The Third Classic Modeling ―― "Silver Waterfall" Flows into the Stand

　　During the opening ceremony, there was a "silver waterfall" nearly 40 meters long, like the Milky Way, which slowly hung down along the bowl of the "Bird’s Nest" and flowed into the stadium. The "Bird’s Nest" stand immediately turned into a silver hall. Fireworks exploded around, but the audience couldn’t smell a trace of sulfur, and there was no worry about sparks.

　　Zhao Weiping said that the diameter of the bowl of the "Bird’s Nest" is about 500 meters, which is more than 40 meters above the ground. This shape requires that the diameter of the "Silver Waterfall" should not be less than 500 meters and the length should not be less than 30 meters, otherwise, the audience will not be able to be there. In order to realize this idea, Panda Fireworks Man has broken through four major problems: environmental protection, safety, tasteless, discharge, quick installation and quick disassembly.

　　The Fourth Classic Modeling ―― "Dove of Peace" Bird’s Nest "Spreading Wings"

　　Careful viewers will find that a pair of snow-white wings were born on both sides of the "Bird’s Nest", flapping up and down, just like a dove spreading its wings and flying.

　　Zhao Weiping told reporters that it is not difficult for the "Bird’s Nest" to give birth to "wings". What is difficult is that the wings should be flapped up and down, showing a dove of peace spreading its wings and flying dynamically. In order to make this dove of peace "smart", the researchers first improved the discharge effect of the traditional fireworks element "white tail", which has only white light and no track left by the tail passing through the air, just like the wings of the dove of peace. In order to make the wings move, the researchers calculated the flapping frequency of the flying dove of peace, so that the "Bird’s Nest dove of peace" fluttered its wings once a second on average.

　　The Fifth Classic Modeling ―― Dynamic World of "Red Flash Bird’s Nest"

　　Its modeling features are as follows: a red silk thread runs through the "Bird’s Nest" as red neon lights keep flashing, and under its embellishment, the whole "Bird’s Nest"

　　"In the flashing, running, jumping.

　　Zhao Weiping said that the first difficulty of the "Red Flash Bird’s Nest" lies in the layout. In order to cover the entire "Bird’s Nest", a launching point should be set up every five meters on each main beam; At the junction of the two main beams, a launching point is also set up every five meters, and all launching points are evenly distributed, so that the whole "Bird’s Nest" can jump in the red ocean; The second difficulty lies in the time difference control, and the fireworks at each point must be lit and extinguished at the same time.

　　The Sixth Classic Modeling ―― "Opening the Tianmen"

　　Its modeling features are: a resplendent arched gate, which appears over the "Bird’s Nest". From closing the door and opening a crack to opening half and three quarters until the Golden Gate finally opens.

　　Zhao Weiping said, "Opening the Tianmen Gate" is difficult to measure in the distance and angle between the ground and air. The distance between the first group of emission points and the angle with the horizontal plane must ensure that the emitted fireworks meet in the air and hand over an arch shape; The distance and horizontal angle between the second group of fireworks must ensure that when the fireworks meet in the air, there is just a gap, just like the door has just opened a gap, and so on, until the Golden Gate opens, the angle is a little off, so the process of opening the door cannot be vividly reproduced.　　

　　The Seventh Classic Modeling-"Countdown" Entering "Olympic Time and Space"

　　9, 8, 7 … At the opening ceremony of the Olympic Games, the first thing that appeared in the air was flashing numbers, which sent a strong signal in fireworks language: the Olympic Games is near! Zhao Weiping introduced that the number nine drawn with fireworks stays in the air for no less than one second. As soon as the number nine goes out, it lights up at eight and flashes again for one second. "If any number stays even in the blink of an eye, the fireworks will not draw a countdown stopwatch, which is synchronized with the stopwatch and does not allow any error.".

Editor: Lu Wei

People don’t seem to care much about the future world described in the sci-fi movie The Matrix, but a recent news released on the Meta platform has made people curious about the future world. According to Forbes, a virtual community named Game Free is building a virtual world-"Metauniverse". It has been established for more than ten years, but it is relatively simple compared with the world in the Matrix. What is the magic of meta-universe? Has it become a reality now?

I. Future Society
The idea of "Metauniverse", first put forward by Meta Company, is an expression way to turn people’s vision of the future society into reality. In the setting of X-Men, Professor X has special devices and abilities in real life, and can breathe and move freely, but he can’t turn his control into a real society. The reality is not infinitely close, but gradually close to the ideal society. That is to say, the "infinite approach" pursued by the X-Men is not realistic in real life: it is impossible to turn one person into another; Unable to control human behavior; Unable to control the direction of people’s actions in reality … eventually led to the X-Men being abandoned by the world. If the X-Men movies are sorted out, it is found that the movies have a clear vision for the future society, then the meta-universe will be closer to the real state in reality: on the one hand, the meta-universe, as a virtual space, can be infinitely connected to the real world; On the other hand, Metauniverse will become the key "cornerstone" for building the infrastructure of human society … So what will human society become in the future?

Second, intelligent hardware
The universe is not only a game world, but also a technology. In MetaUniverse, through various virtual carriers such as games and videos, MetaUniverse players can be immersed in it, which is not only a space for games and entertainment, but also an interactive space for knowledge, skills and contacts. There is a kind of meta-universe in a special sense, which is a "virtual life" mode in which the virtual world and the real world merge, influence, blend, promote and expand with each other. It is a place where people can exchange and interact with each other, acquire knowledge and skills and cultivate friendship in this virtual world. For users, Metauniverse makes itself a "human" character-this is the experience they need in games and the real world. For hardware equipment manufacturers, it is the performance of the product itself besides ensuring entertainment, interaction and other functions.

Third, artificial intelligence
As the core of scientific and technological innovation, artificial intelligence will gradually get more applications in the meta-universe. With the help of human beings, artificial intelligence has developed from relying on single software and single function in the past to the present artificial intelligence. In the future, artificial intelligence will be more dependent on computing power. For example, driverless cars are an attempt to realize barrier-free travel in the meta-universe. Starting from the progress in the field of driverless cars, this paper explores the possible forms that driverless cars may appear in the meta-universe, hoping to provide more exploration space for the meta-universe. It is foreseeable that artificial intelligence will play an important role in the meta-universe in the future.

IV. Conclusion.
With the rise of meta-universe, virtual world has been given more and deeper meanings, and the application of science and technology by human beings has changed from passive acceptance to active creation. At the same time, the lifestyle and experience provided by the virtual world in the meta-universe have greatly enriched human thinking and feelings, and made people interested in a new thing. However, with the development and innovation of technology, this trend will gradually become stable. But we believe that technology is always a double-edged sword. It can bring convenience and benefits to human beings, but it may also bring harm to human beings. Like the future world described in science fiction movies, human beings are sleeping in a dormant warehouse made of machines, and their brains are linked to the meta-universe world, so they live falsely.

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lead

As the brand art exhibition of the Meibo Art Museum, the Miko Spring Art Exhibition series has been successfully held for four years, and has accumulated a group of loyal audiences and good reputation. "We tried to break through innovation again and continued the expressiveness and artistic nature of the theme art exhibition over the years. Together with the eleven contemporary art coffees and famous contemporary artists, they strive to present an art feast for the audience with their works that meet the theme of the exhibition.

This art exhibition uses the art form close to the public to extend and find the artist’s spiritual connotation, and think about whether the works and exhibition behaviors of the artist will bring collective changes. understand. The works of the ten famous contemporary artists have a good atmosphere to the Spring Meibo Art Museum. Just like the camphor forest at the Meibo Art Center, the thick vertical line has been attracted to this garden, and the scenery changes.

Artist

I am a native of Shanghai. When I shuttle on the streets of Shanghai, I look at the streets, architecture, or some other things. I will have a feeling of knowing each other. Watching these things when I was young is a different feeling.

It’s like looking at a mirror, but this mirror is projected into different spaces and different latitude, so I use the material of mirror acrylic.

I use monochrome, silver, and black and white to present a conversation between the neutralized and memory and memory of the work. The metal color of silver can reflect my feelings of the development of the city in Shanghai. The form of metal and monochrome is more representative and powerful.

The mirror effect of the work allows the audience not only to see myself in the mirror (in the work), but also feel my expression of this city. This work is not only a dialogue between me and my own time and space latitude, but also allows me and viewers to communicate in different time, space, and latitude in the form of mirror.

Xu Ziyun

"Listening Series 1"

Mirror Acrylic

75 × 50cm

2021

Xu Ziyun

"Listening Series 3"

Mirror Acrylic

75 × 50cm

2021

Xu Ziyun

"Listening Series 4"

Mirror Acrylic

75 × 50cm

2021

Curator

Young artists convey the creation information through the combination of multiple spaces. Each one can see the artist’s presentation of the past, the presentation of the state of survival, whether it is collective or individual, there is always an indiscriminate relationship with the environment. Xu Ziyun showed his personal feelings about growth space in the form of more novel works, thinking about the meaning of the past and the relationship between the present.

About artist

Xu? Yun

Out of 1991?

Graduated from the Oil Painting Department of China Academy of Fine Arts in 2016

Now?

Exhibition experience:

2021

"Early" artistic innovation in China Academy of Fine Arts? Exhibition Futurelab Shanghai? Shore Dome?

"Ming? Can the Bay Area? New Year Artist Program" Australia?

"Internal and Outside" solo exhibition Banana Art Space Nanjing

2020

Banana Art Space 2020 Summer Group Exhibition Nanjing

"Flola’s living room" contemporary art and plant art cross -border exhibition neon art museum

2019

"? 年 Plan for the selection exhibition of outstanding works over the years ·? New Year Artist Nomination Exhibition"

"Memory Vision? -Chayun Art Item? Exhibition" Shanghai

2018

The 9th New Star Art Festival of the series of works "Behind the scenes"

2017

The work "For" Lunch on the Grass "? Conjecture to participate in the" Yue? -The visual cross -border extension "Chicago, USA

2016

The work "Festival?" "College? 2016" Sichuan Academy of Fine Arts

The work "Breathing", "Care?"

116m2+POP UP Painting Mobile Biennale Biennale

2015

The work "Separation in the evening" and "Live? Light" won the theme award of the Inter-Youth International?

The work "Star?" "Spring is here -10cm3" San Shang Contemporary Art Museum (Hangzhou)

The work "Models?" "Gadgets -Contemporary Paper Works Exhibition" Van Geng Art Institution (Hangzhou)

2014-2015

The work "Spring Equinry Squiries Laying on?" "Pursue Excellence: Artists of the College ——? The Session of Oil Painting Invitation Exhibition" (National Tour)

Year 2014

The work "On the escalator? Autumn" Nanjing International Art Exhibition (Nanjing)

"Nine? · —— Zhejiang Oil Painting Works Exhibition" Ningbo Art Museum

year 2013

The work "Lu Lu" and "The Shop" "The Consciousness of Painting -Creation Research Exhibition of Oil Painting Department of the Chinese Academy of Fine Arts" (Shanghai)

The work "Slim Shadow Slimming

2012

Creative work "Jian" nationwide? The New Year’s Exhibition- "Most Painting" (Beijing)

year 2011

Creative work "Jian" 6th China Academy of Fine Arts "Century Star" China Academy of Fine Arts Museum of Fine Arts

Zhisheng: Collective upward -2022 Beauty Spring Art Exhibition

Producer: Chen Hui

Project planning: Kong Kong

Curator: Xiaojun

Exhibitors:

Chen Xiaodan, Ding Fang, Gong Xinru, Ji Wenyu+Zhu Weibing, Long Bin, Qu Fengguo, Xue Song, Xu Ziyun, Zhou Dujin, Zhou Xiaoping

Organizer: Meibo Museum

Opening time: February 26, 2022 (Saturday) at 3:30 pm

Exhibition time: February 26, 2022-March 20, 2022

Exhibition location: Meibo Art Museum, No. 88 Liming Road, Minhang District, Shanghai

| Opening time: Tuesday to Friday 9:00-17:00

Saturday Sunday 9:00-18:00 (closed Monday)

Address: Meibo Art Museum, No. 88, Liming Road, Minhang District, Shanghai