In early trading, oil futures opened lower, vegetable oil and soybean oil fell more than 3%, and palm oil fell more than 1%. Ruida Futures said that the export data of horse palm fell in the first ten days of November, and there were rumors that Indonesia might slow down the plan to improve biodiesel blending requirements. In addition, Lee Zeldin, a former congressman from New York, is expected to be the director of the US Environmental Protection Agency. He is regarded as an opponent of the biofuel industry, suppressing the high level of oil and fat, dragging down the domestic market. Domestically, in the short term, domestic rapeseed supply is still abundant, and vegetable oil stocks remain relatively high. However, the strong palm oil market boosted the vegetable oil market. Guoxin Futures said that due to the lack of further new trends in China-Canada trade policy, market rumors continued, the pressure on vegetable oil supply was heavy, and bulls concentrated on leaving. Oil entered the adjustment period in the short term, and the bulls held it cautiously.

What I bring to you today is a-. The following small series will tell you in detail.

Let’s take a look at the appearance of Mazda 3 Angkeira first. The front face of Mazda 3 Angkeira gives people a very hard feeling, and it is unforgettable with multi-frame air intake grille. Then, the personalized headlight design is adopted to outline the concise effect. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4662MM*1797MM*1445MM, and the car adopts dynamic lines, which gives people a very unique feeling. With large-sized thick-walled tires, the shape is quite round. Looking back, the overall shape of the rear of Mazda 3 Angkeira echoes the front face. The taillights look very deep and the whole looks very delicate.

Sitting in the car, the interior of Mazda 3 Angkor Sela looks very clean and refreshing, and the visual effect is very good. The steering wheel of the car uses a three-spoke design, equipped with functions such as manual steering wheel up and down+front and rear adjustment, which gives a good grip experience. Let’s take a look at the central control, with an 8.8-inch central control screen, which makes the interior style impressive and meets the aesthetic standards of most consumers. The interior feels good. Let’s take a look at the dashboard and seats. The sports atmosphere is in place. The car uses leather seats, which are wide and thick, further improving the comfort of drivers and passengers.

Mazda 3 Angkor Serra is matched with an automatic manual transmission (AT) gearbox, with a maximum power of 116KW and a maximum torque of 202N.m, which shows good power performance.

Equipped with remote control key, engine start and stop, traction control (ASR/TCS, etc.), support for CarPlay, support for CarLife, Bluetooth /WIFI connection and other configurations, it has rich functions, greatly improving its convenience of use.

To sum up, the Mazda 3 Angkor Serra introduced today not only has an eye-catching performance in space, but also has a mainstream configuration, and there is nothing to be picky about driving experience and space experience.

1905 movie network news On September 19th, Hua Chenyu sent the word "stop" in Weibo, which was suspected to respond to the recording by the agent. Tianyu Media also issued a statement this afternoon, denying the suspected recording by Hua Chenyu’s agent, saying: "The criminals pretended to be journalists and contacted the Hua Chenyu team to fabricate a chat record."

In the text of the statement, it said: "Recently, some lawless elements pretended to be journalists to contact Hua Chenyu’s team, fabricated chat records and spread them maliciously in the media, which had a serious negative impact on Tianyu Media, Hua Chenyu himself and Hua Chenyu’s team." "Report the case to the public security organ according to the procedure, and strictly investigate the legal responsibility of criminals according to law. At the same time, please ask the mass media to stop spreading false information immediately, and don’t spread it by rumor! "

It is reported that a telephone recording of Wang Guihong, a suspected Hua Chenyu agent, was recently circulated on the Internet. In the recording, the agent accused Hua Chenyu of not paying attention to his health and deliberately causing trouble to the team. In fact, the tight schedule was normal, and he also said that his mind was not right, and he "raised a tiger as a menace", which triggered a hot discussion among netizens.

Previously, Hua Chenyu fans had accused the agent of making many mistakes in his work, and unreasonable arrangements had damaged Hua Chenyu’s health, which led to a number of media and self-media reports on the intensive trip to Hua Chenyu, and once boarded a hot search in Weibo. Tianyu Media denied this rumor: "I hope that the media and self-media bloggers have the responsibility to verify with our company when forwarding or disseminating information, so as to ensure the authenticity of the content to the public."

　　Author: Hong Xianghua (researcher and deputy director of the research department of Socialism with Chinese characteristics Thought Research Center, the supreme leader of the Central Party School [National School of Administration]); Yang Runcong (Associate Professor, School of Marxism, China Geo University)

　　In today’s world, changes in the past century have accelerated, and the peace deficit, development deficit, security deficit and governance deficit faced by mankind have increased. Realizing world modernization is the only way to solve world problems. In his keynote speech at the opening ceremony of the third "Belt and Road" international cooperation summit forum, General Secretary of the Supreme Leader pointed out that "world modernization should be the modernization of peaceful development, mutually beneficial cooperation and common prosperity", which pointed out the direction for the people of the world to work together to realize world modernization.

　　Realize the world modernization of peaceful development.

　　Peaceful development is the basis for promoting the progress of human civilization. Marx and Engels creatively put forward the concept of "free association", and pointed out that this is a "more advanced social form with everyone’s all-round and free development as the basic principle". Only by "getting rid of people’s dependence" and "material dependence" can we realize everyone’s free and all-round development in the true sense and usher in a real peaceful world. However, some western countries are keen to piece together "small circles", fight a "new cold war", and commit themselves to pursuing hegemonism and power politics around the world, which poses a great threat to world peace and development. Practice has proved that security is the premise of development, and human beings are an inseparable security community. To realize the world modernization of peaceful development is by no means to realize the security and development of only one country and one region, let alone to undermine the security and development of other countries for the sake of one country’s security and development, but a kind of linkage security and development, which is the common security and development of all countries in the world. Therefore, it is necessary to achieve common destiny by eliminating the barriers between civilizations and abandoning national prejudice, so that "development" can truly become the theme and "peace" can truly become the norm, providing new possibilities for the evolution of human civilization and the development of world civilization.

　　In recent years, with the rise of emerging market countries and developing countries, the international economic power balance has undergone profound changes, but the global economic governance system centered on the West has not been adjusted accordingly. At present, mankind is in a period of great development, great change and great adjustment. The international situation is intertwined with chaos and change, and the instability and uncertainty of the world are obviously enhanced. The increasingly connected world calls on all countries to work together to meet global challenges. General Secretary of the Supreme Leader profoundly pointed out: "The essence of multilateralism is that international issues are discussed and handled by all, and the future and destiny of the world are jointly controlled by all countries." "We must adhere to true multilateralism, practice the concept of global governance of joint construction and sharing, mobilize global resources, meet global challenges, and promote global development." To practice true multilateralism, big countries should set an example, abandon the cold war mentality and zero-sum game, oppose any form of hegemonism, power politics and ideological confrontation, take into account the legitimate concerns of other countries while pursuing their own legitimate interests, safeguard the fair order of the world, promote the building of a community of human destiny, and provide a solid guarantee for the peaceful development of world modernization.

　　Realize the world modernization of mutually beneficial cooperation.

　　Mutually beneficial cooperation is the common expectation of people all over the world. The global expansion of market economy makes history gradually move from "regional history" to "global history", which opens a new stage of economic globalization. In the past 10 years, the "One Belt, One Road" initiative has adhered to the principle of mutual cooperation, mutual benefit and mutual benefit, and has achieved a series of tangible results, helping many developing countries to accelerate the pace of modernization. It can be said that the realization of mutually beneficial cooperation in world modernization conforms to the historical trend of economic globalization, the requirements of the era of global governance system reform, and the strong desire of people of all countries to live a better life.

　　In recent years, unilateralism and protectionism are on the rise, the global industrial chain supply chain is facing an impact, and economic globalization is facing a countercurrent. But in the long run, economic globalization is still a historical trend, and division of labor and cooperation among countries and mutual benefit and win-win are still long-term trends. Marx and Engels pointed out that "the bourgeoisie, because it has opened up the world market, has made the production and consumption of all countries worldwide" and "the more thoroughly the original closed state of all ethnic groups is eliminated due to the increasingly perfect production methods, exchanges and the natural division of labor between different ethnic groups, the more history will become world history". Marx and Engels profoundly revealed the essence of economic globalization, and pointed out that economic globalization is the objective requirement of the development of social productive forces and the only way for the development of human society, not artificially created by any person or country. Realizing the world modernization of mutually beneficial cooperation is to engage in constructive dialogue, carry out multilateral cooperation, learn from each other’s strengths and develop together, and build a new type of international relations with mutually beneficial cooperation as the core. This is the common call of the overwhelming majority of people in the world and the only way to build a common and prosperous world. At the crossroads of the process of human modernization, all countries, big or small, must abandon selfish interests, actively cooperate, unite and do their best to effectively deal with all kinds of urgent and dangerous global problems. This is the simplest and most effective way to solve the current common problems, and it is also a powerful guarantee to deal with future challenges and shocks.

　　Realize the world modernization of common prosperity.

　　The common prosperity of the world is an inevitable choice based on the development of the times and the general trend of human progress. Since the 21st century, under the leadership of the United Nations, the international community has formulated and implemented the Millennium Development Goals and the 2030 Agenda for Sustainable Development, which has pushed 1.1 billion people out of poverty, 1.9 billion people have access to safe drinking water, and 3.5 billion people have access to the Internet. However, due to regional politics and differences between the North and the South, problems such as unbalanced development, governance dilemma, digital divide and fair deficit also exist objectively. In this regard, the General Secretary of the Supreme Leader profoundly pointed out that "the world has become a global village with you and me, and the economic and social development of all countries is increasingly interrelated and influencing each other. Promoting interconnection and accelerating integration and development has become an inevitable choice for promoting common prosperity and development". Therefore, in seeking common ground while reserving differences, we should find common interests and common values among different countries, maintain the stability of the international social order, and build a common and prosperous modernization in the world.

　　The modernization of common prosperity transcends the narrow community of interests and the illusory community. Marx believes that the "community" of the bourgeoisie is an "illusory community" and cannot truly represent the actual interests of the overwhelming majority of the people. This "illusory community" relies on its advantage in the field of international finance, disregarding the objective law of historical development and the responsibility and morality of realistic development, and rashly starts unilateralism, trade protectionism and other actions, which makes the "black swan" incidents occur frequently around the world, and the peace deficit and governance deficit increasingly hinder the progress and development of human society. The proposal of "modernization for common prosperity" fully draws on Marx’s view of "true community", and promotes the construction of a community of human destiny in the practice that is more in line with "common destiny of mankind", in the concept that is more in line with the value of human multi-civilization, and on the more practical road of human development, so as to realize the world modernization of common prosperity.

　　"What kind of world to build and how to build it" is a constant proposition in the development of human society. The modernization of common prosperity is exactly from the perspective of all mankind, with the common destiny of all mankind as the care direction, seeking a new hope for building a new society with win-win cooperation in the future. Therefore, all countries in the world should conform to the trend of the times and the voice of the people, practice the concept of civilization of equality, mutual learning, dialogue and tolerance, respect the diversity of world civilizations, and work together to build a common and prosperous world modernization.

　　Guangming Daily (November 02, 2023, 07 edition)

Nowadays, there are many kinds of cars, and all kinds of models are dazzling. At this time, we should proceed according to our own reality, and the right one is the best. I’ll arrange it for you by the way today. The strength of the car still needs to be understood before we know, so let’s take a look.

First of all, from the appearance, the front face of Audi A4L is simple and the grille is hexagonal, which looks very dynamic. Coupled with headlights, the design looks very simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, rain and fog mode and so on. Coming to the side of the car, the body size of the car is 4858 mm * 1847 mm * 1411 mm. The car adopts steady lines, and the side of the car looks very simple. With large-sized thick-walled tires, it gives people a very fashionable feeling. In the design of the rear end, the rear end looks very avant-garde, and the taillights show angular design style. Together with two exhaust pipes on both sides, it creates a good gas field.

In terms of interior, Audi A4L’s interior design has taken a hard line and is rich in functions. The steering wheel of the car is well designed, made of genuine leather, and the shape is very fighting. Take a look at the central control, and decorate it with a 10.1-inch central control screen, which makes the interior design quite layered and conforms to the mainstream aesthetics. Next, let Xiaobian introduce the dashboard and seats. The car is equipped with an elegant dashboard and the shape takes the sports route. The car adopts leather /Alcantara mixed seat, and the seat wrapping is in place, which improves the riding experience of drivers and passengers.

Audi A4L is matched with a wet dual clutch (DCT) gearbox, with a 100-kilometer acceleration time of 6s, which has good power performance and is completely OK for daily use.

Equipped with car networking, driving mode selection, remote control key, rear window sunshade, interior atmosphere light and other configurations, it has rich functions and greatly improves its convenience of use.

The model class introduced today is the most considered class when many people buy their first car, mainly because the size of this class is moderate and the price is reasonable. If you have plans to buy a car now, then today’s car is worth learning about.

Today, this (imported) car is very distinctive. Let’s take a look at it together.

First look at the appearance of BMW i5 (imported). The front face of BMW i5 (imported) is exquisite and looks very hard-core. Coupled with fashionable and dynamic headlights, the shape is very cold. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing and so on. Coming to the side of the car body, the size of the car body is 5060 mm * 1900 mm * 1505 mm. The car uses steady lines, giving people a very delicate body, and with large-sized thick-walled tires, the shape is quite capable. In the design of the rear end, the rear end and the front end echo each other from a distance, and the taillights present a fashionable and atmospheric design style, which looks very young and individual as a whole.

Coming into the BMW i5 (imported) car, the interior of BMW i5 (imported) looks simple and gives people a very dynamic feeling. The steering wheel of this car is eye-catching, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, and the palm fit is very high. From the central control point of view, the central control screen with 14.9-inch touch-sensitive LCD makes the interior style impressive and simple and fashionable. The dashboard and seats are equally eye-catching, and the dashboard of the car presents an elegant design style, which is very eye-catching. The car uses leather seats, which are spacious and thick, with exquisite materials and comfortable ride.

BMW i5 (imported) is equipped with a motor with a total power of 442KW and a total torque of 795N.m It has good acceleration, excellent cruising range and good power performance.

Equipped with car networking, driving mode selection, remote control key, UWB digital key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations, it has rich functions and greatly improves its convenience.

The BMW i5 (imported) introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. Today, you can go to the 4S shop to experience this car.

　　Entering April, although the scorching sun has not yet scorched the earth, the battle for freezers, which is the lifeblood of the beverage industry, has entered a white-hot stage.

　　New distribution public data show that 79% of consumers will choose to buy frozen drinks in summer, of which 81% of consumers will choose other companies’ frozen products because the target drink is not frozen; end point store freezer can increase sales point sales by 29%, taking the market common single door freezer as an example, you can immediately increase about 50 rows and 20 pieces of sales orders.

　　In addition to providing instant cooling, freezers are often located in the prime location of the store, providing a natural advantage of close contact with consumers. Companies can bring their products to consumers’ attention, which not only broadens the distribution surface, but also increases the exposure of the product.

　　It can be said that the freezer, the "invisible battlefield" of the cold drink market, has undoubtedly become a golden fulcrum for brands to promote sales, increase exposure, and then increase performance, and its importance is self-evident.

　　In this context, major brands continue to put up the ante offline freezer in 2024, trying to occupy a favorable position in the limited end point retail space, in order to achieve better results in the upcoming sales season.

　　So, from the offline visits, what is the intensity of the freezer battle in 2024? Which beverage companies have seen a significant increase in their investment in 2024? Can they achieve the desired results?

　　01 Drink giants are fighting hand-to-hand, and offline freezers are fighting fiercely

　　"In the summer, there is no sales without frozen display, which is the accepted market law in the sales industry of fast-moving consumer goods." A beverage marketer who has been in the industry for many years revealed to the media that frozen display is the last part of the offline sales channel, which often requires salespeople to visit one by one and give enough generous discounts or subsidies, so that the physical bosses at each end point will be willing to display brand products.

　　Every morning at 8:30, Li Hao, the salesperson, immediately took his colleagues to the offline store after the company’s morning meeting. The sales area he is responsible for has 100 to 200 customers, and he runs an average of 20 to 40 end point stores every day.

　　Every store, Li Hao will be in the Nongfu Spring internal business App clock in record, each store stay time to be controlled in 5-30 minutes, during the period in accordance with the company’s very detailed product display regulations, sorting freezer goods and record data, find abnormal timely report.

　　"Just after the Chinese New Year this year, the salespeople of cold drink brands have started to come to the door one after another." According to Su Kexin, the owner of a convenience store in Jiangsu, the three freezers in the store are all given away by different brands, and the monthly subsidy ranges from 120 to 200 yuan. The subsidy has increased a little this year. But the condition is that the corresponding freezer can only sell products of the brand, and the owner cannot mix other products. Once discovered, the subsidy will be cancelled.

　　Ding Xiao, a cold drink salesperson from Mengniu, also admitted frankly: "This year, the pressure is particularly high. In order to win a small supermarket, we went to the boss every now and then to get close to each other. In addition to giving corresponding subsidies, we also did a lot to help move goods, but unfortunately we lost to another cold drink brand because the other party’s subsidies were higher."

　　Ding Xiao also revealed that the competition between supermarkets and convenience stores has always been fierce, but this year it has become even more "involved". The entrance fee alone has increased by more than 10%. Even if you win this area, you will have to pay the "rent" of the freezer every month.

　　Behind the increasingly "rolled" freezer battle, naturally there are beverage companies that continue to sell up the ante end point, and in 2024, the most powerful one is Wahaha.

　　The owner of a store in Hangzhou, Zhejiang, revealed to the odd-even faction that on the seventh day after Zong Fuli took office, Wahaha’s regional manager came to his store and took the initiative to send three freezers.

　　Jiangxi agent Wu Qizhen also confirmed the news to the odd-even faction, saying that Wahaha is currently actively putting freezers to offline end points, and dozens of freezers have been placed in each nearby county.

　　This freezer not only has a positioning function, but also has a camera inside. According to the real-time sales situation, a staff member will contact to replenish the goods, "If the freezer is empty and put some other brands of water, wow haha, the other side will turn a blind eye, but when replenishing the goods, the other party also hinted that the water is selling well now, and advised us to prepare more goods in the warehouse."

　　But they also said that although Wahaha attaches great importance to end point sales this year and puts all its efforts into offline freezers, in the past five years, Nongfu Spring’s freezers have been all over major convenience stores, firmly occupying the prime area of convenience stores in prime locations. Even if Wahaha starts to make efforts from now on, it is impossible to form a match in the short term, let alone in this kind of offline sales, which requires relatively heavy assets such as self-purchased freezers.

　　In addition to the freezer sales of giants such as Nongfu Spring, Wahaha, and Mengniu up the ante end point, some beverage companies that are not so "big business" have also shown an aggressive attitude, and have made a lot of efforts in the display contract and frozen delivery.

　　Boss Lin of Jingzhou, Hubei, described the odd-even faction that in the past three years, the most active regional agency brand he has come into contact with is (), whether it is the placement of its own freezers or the subsidy for renting freezers. Naturally, Dongpeng Beverage’s products have also been placed in the most prominent position in the beverage area.

　　"Dongpeng’s hydrating products are also being promoted vigorously this year. According to the current promotion efforts, we will naturally put them in a place where consumers can see them at a glance. Customers can pay for a bottle before checking out, and there will be very good sales in summer."

　　While brands continue to increase their investment in offline channels, and products are seen by consumers, there will naturally be some brands that have been squeezed into less prominent positions due to insufficient investment.

　　As a child growing up in central China, () has been one of the must-have drinks for the post-90s generation since childhood, but after this round of offline visits, the star products that have been placed in the middle of the shelves in memory seem to be "hidden". If you don’t pay special attention, it is difficult to see the plum garden placed in the corner.

　　"It’s normal, other brands have freezers and subsidies, so they must put their products in the most conspicuous position. Although the purchase volume of Plum Garden is OK, they are all old faces, especially in summer, almost no one will choose Plum Garden." When asked about the offline channel situation of Plum Garden, Boss Lin also said that it is just a normal sales relationship, and there is no subsidy from other brands to make him excited. "If there are not many people coming to buy, Plum Garden will not continue to buy."

　　02 Wahaha and Dongpeng Beverages, storming the hinterland of Nongfu Spring?

　　The battle for freezers among beverage companies is actually nothing new, but Wahaha’s strategic adjustment to offline channels in 2024 is even more eye-catching. Looking into the reasons, it is not difficult to find that this is not only a realistic choice to deal with fierce competition, but also a long-term layout to adapt to consumer trends and reshape market position.

　　After the death of Wahaha founder Zong Qinghou, Wahaha was pushed to the forefront of the traffic trend, its products were sold out, and the brand also ushered in an unprecedented "super traffic".

　　But just after the online products were bought out by consumers who were "wild consumption", everyone also found the shortcomings of Wahaha, that is, the end point of the offline is not complete or even impossible to see Wahaha’s related products. Instead, Nongfu Spring, the "target" set up by public opinion, has deeply controlled all convenience stores.

　　And Zong Fuli, who took over Wahaha, naturally wouldn’t miss this opportunity.

　　According to media reports, a letter to all sales staff "circulated on the Internet in mid-March, which mentioned:" Now is the moment when Wahaha receives unprecedented attention; to fight the end point distribution surprise battle, the goal is to "let everyone see and buy Wahaha products".

　　When it comes to specific operations, Wahaha will make every effort to increase the delivery of freezers, with the intention of reconstructing offline sales channels. However, Wahaha, which has always adopted the joint sales model and has not been closely related to extensive end points, may still be difficult to match compared with Nongfu Spring, which has been deeply cultivating offline channels for many years.

　　According to Nongfu Spring’s financial report, as early as 2019, Nongfu Spring has shown a strong channel control. Its products cover more than 2.37 million end point retail outlets across the country, and more than 360,000 freezers are displayed at various sales end points. And in the next two years, Yuan Qi Sen Lin played a vigorous "freezer" defense battle.

　　At that time, Yuan Qi Sen Lin offered a high subsidy policy, encouraged cooperative stores to dedicate their custom freezers, and even took tough measures such as deducting display fees for stores that violated the display agreement, aiming to exclusively occupy the refrigerated display space of the core retail point, aiming at Nongfu Spring.

　　And Nongfu Spring also launched the "God of Wealth" campaign, under the banner of "Seize the competing freezers and buy back our freezers". For stores that dare to put Nongfu Spring sparkling water in the freezers of competitors, it has launched a radical promotion method of "placing a bottle and giving away a bottle of Changbai mineral water".

　　Under the continuous up the ante, Nongfu Spring with strong funds finally won, and in this round of sparkling water dispute, continued to increase the investment in freezers. As of now, it is roughly estimated that Nongfu Spring has more than 800,000 freezers, and they are all "golden" positions in the round of competition.

　　For Wahaha, which officially opened full offline sales in 2024, it is still too difficult to cross the mountain built by 800,000 freezers.

　　In addition to Wahaha, Dongpeng Beverage has also shown a high degree of enthusiasm and decisive determination in the delivery of freezers, making it the most radical force among non-giant beverage companies.

　　Dongpeng Beverage, which started with low-cost, rebate marketing, has focused on channels after gaining initial recognition from consumers, the most important of which is the placement of offline freezers.

　　At an investor exchange meeting at the end of last year, when asked "what is the goal of the future freezer launch?" Dongpeng Beverage said: "The company has accumulated more than 100,000 freezers in the city and will continue to increase investment next year. We have always believed that frozen is the best display, display is the best advertising. With the increase in the number of outlets and the development of multiple categories, the company will continue to increase the number of freezers."

　　The odd-even faction has also contacted Dongpeng Beverage. When asked about the pace of freezer placement in 2024, Dongpeng Beverage responded that the company’s offline network expansion has always maintained a high growth rate, of which freezer placement is the core strategic move. This strategic direction will not change in the next few years.

　　The other party also said that in view of the limited channel resources, the company that takes the lead in large-scale installation of freezers will control the sales initiative. Based on this insight, Dongpeng Beverage made it clear that the deployment of freezers in the next few years will be promoted at a more rapid pace, and all freezers will be purchased by themselves, rather than leased, to ensure full control of the freezer network and long-term return on investment.

　　In addition, Dongpeng Beverage revealed that in addition to the existing functional beverage business, the second and third growth curve products that the company is actively cultivating will also rely on this growing network of self-owned freezers to achieve market penetration and rise. Through the refined operation of the self-owned freezer channel, these new products can not only reach consumers efficiently, but also quickly gain market share.

　　It can be said that in the face of the intense battle for freezers, various beverage companies are making efforts to gain an advantage in this key battle related to the restructuring of the market, but offline channels have formed a preliminary pattern in the past few years. The competition in 2024 will also become more intense under the joint promotion of new entrants and players.

　　03 is written at the end

　　In 2024, whether it is the old giant Wahaha’s turn to a strong attack, or the continued aggressive advance of Dongpeng Beverage in the non-giant camp, both reveal the increasingly irreplaceable strategic value of the freezer in the cold drink market.

　　However, in the face of the already formed channel landscape and increasingly fierce competition, whether new entrants and players can break down inherent barriers and achieve a counterattack in market share remains full of unknowns and challenges.

　　This battle for freezers is not only a test of the brand’s financial strength and channel control, but also a deep baptism of the company’s strategic vision and market resilience.

　　At present, the freezer is no longer just a container for refrigerated drinks, but an important carrier for brands to reach consumers and shape brand perception. And in this battle for the future direction of the cold drink arena, whoever can win the freezer battlefield will be able to lay a solid foundation for brand victory.

On March 23rd, Geely announced the establishment of a new company "Extreme Krypton", focusing on the forward-looking technology research and development in the field of intelligent pure electricity. At first glance, I thought Polar Star and Link had knocked out CP.

According to reports, the company is Geely’s new intelligent pure electric vehicle enterprise, Li Shufu is the chairman of the company, and An Conghui is the CEO of the company.

Earlier, foreign media reported that Geely was planning to launch a new high-end electric vehicle brand Zeekr, which was against Tesla.

Extreme krypton? Geek? Immediately? One of the profound meanings contained in the new brand name may be that Gui Shengyue, the chief executive officer and executive director of Geely Automobile Holdings Co., Ltd., said at the Geely Automobile Performance Meeting that "it’s extremely embarrassing that it’s spot, not futures".

He explained: "We don’t tell a PPT cake about the future products like others, but we have ready-made products as soon as they are launched. It is a natural result to set up extreme krypton."

Naturally or trial and error adjustment

At present, Geely already owns Geometry, Polar Star, Maple Leaf, Polar Krypton, and smart, which is a joint venture. If you add the long-distance car and London electric car under Geely New Energy Commercial Vehicle Group, there are already seven new energy brands under Geely Holding.

It is inevitable that there will be a comparison in the composition of the same topic.

Among them, the most controversial is the "polar star", which also takes the high-end route, is also a new energy source, and also advertises intelligence and has a very similar name.

In 2017, Volvo and Geely established the brand "Polar Star" for the luxury electric vehicle market, trying to benchmark Tesla.

However, the identity of the rich second generation failed to make the polar star out of the circle successfully. On the contrary, it got up early and caught a late episode. From the establishment to the delivery, and then to the opening of the first store in October 2019, the long timeline made it take a low-key route and gradually disappeared in the vigorous ppt of the new car.

In February of this year, Polar Star Media Center released, and Polestar 1 officially opened the scheduled channel in 2021. Subsequently, less than ten days after the global booking, Polestar1 was reported to be discontinued at the end of the year. According to the official, Polestar1, as the first model of Polar Star brand, has always existed as a limited number of 500 vehicles per year, and the price is as high as 1.45 million yuan.

Judging from the available data, in November 2019, Polar Star said that the number of pre-orders received by Polestar 1 worldwide has exceeded the production capacity of Polar Star in the first year, but no specific figures have been announced; In 2020, domestic motor vehicle insurance data showed that Polestar 1 had only 24 vehicles.

Last August, Polar Star officially said that it would sell Polestar 2 in China, Europe and the United States at a price of 338,000 yuan. The company’s goal is to sell more than 50,000 units in two to three years. I am afraid whether it can be achieved or not will be a question mark.

If we stretch the lens to observe Geely’s layout and goals in the new energy level, we can find that the word "yaw" can completely summarize the results of previous actions.

In 2015, Geely proposed the "Blue Geely Action" plan: by 2020, Geely’s new energy vehicle sales will account for over 90% of the total sales. Among them, the sales of pure electric vehicles accounted for 35%, and the plug-in hybrid and oil-electric hybrid accounted for 65%.

The time nodes set in that year have all passed, but the results are not optimistic.

According to Geely’s 2020 performance report, the total sales volume of new energy and electrified vehicles (including EV, HEV, MHEV and PHEV) of Geely Automobile was 68,000, down nearly 40% compared with 2019.

In response to this result, Li Shufu admitted that the "Blue Geely Plan" was "not completed as scheduled". "But it is not surprising that this is not a mistake in strategic direction or a failure in strategic implementation, but that the historical opportunity is not mature and the external strategic conditions are not formed."

At the same time, he also announced that Geely has formed "two blue Geely action plans":

Blue Geely Action Plan 1: Intelligent energy-saving and new energy-saving vehicles, which are embodied in hybrid vehicles, plug-in hybrid vehicles, extended-range plug-in hybrid vehicles and small-displacement energy-saving vehicles.

Blue Geely Action Plan II: Intelligent pure electric vehicles, set up a brand-new pure electric vehicle company, and actively participate in the competition in the intelligent pure electric vehicle market.

Extreme krypton is the latter. Some media said that it was Geely’s "casting a net everywhere" that made it extremely awkward, but from another perspective, the appearance of extremely awkward is more like keeping up with the trend and correcting the previous route.

When will you not play at this time?

At the beginning of 2021, new energy has become the topic that is the easiest to win the "greatest common denominator", which makes the capital like it, but also gives the car companies a chicken blood.

According to statistics, as of the end of February this year, there have been 13 investment and financing businesses in the field of new energy vehicles in China, mainly including private placement, introduction of strategic investment and listing financing, involving BYD, Evergrande, Zero Run, Hechuang and Faraday Future.

Turning into a new energy high-end player has become the first choice for traditional car companies.

In May last year, SAIC passenger car released a brand-new high-end pure electric exclusive brand R car, and officially entered the field of high-end new energy vehicles; In July, Dongfeng Company released its brand-new high-end electric brand, named "Lantu" in Chinese; In January this year, Zhiji Automobile, jointly built by SAIC, Alibaba and Pudong New Area, officially released the brand of high-end intelligent pure electric vehicles; In February, it was reported that BYD will launch a high-end brand, and the first model dolphin will be officially launched in the second half of the year; In March, the Great Wall high-end electric vehicle brand "Salon Zhixing" was formally established.

Old friends keep rushing forward, how can Geely hold back?

In January this year alone, on the 11th, Geely Holding and Baidu set up a smart electric vehicle company, which became a strategic partner of Baidu Electric Vehicle Company. On the 12th, Geely Holding signed a comprehensive strategic cooperation agreement with Chuanhua Group Co., Ltd.; On the 13th, Geely Holding teamed up with Foxconn to form a joint venture company to provide OEM and customized consulting services for global automobile and travel companies. On the 29th, Geely Holding officially announced its cooperation with Faraday Future (hereinafter referred to as FF).

Frequent actions, what you want, are tacit.

At this performance meeting, when talking about why Geely Automobile and Geely Holding Group (including employee investment platform and user rights platform) jointly invested, Li Donghui, CEO of Geely Holding Group, said bluntly: "Extreme will seek overseas listing in the future, and the current equity design is also to maintain flexibility for introducing strategic investors."

In addition, in Gui Shengyue’s view, the reason why Krypton can compete head-on with the new car-making forces is that it has four advantages: first, the technological leadership of the vast architecture of pure electric platforms; Second, the advantages of Geely’s collectivization can give Krypton the initiative; Third, the advantages of scale, vast architecture as an open platform, can reduce research and development costs and enhance supply chain capabilities; Fourth, An Conghui personally became the CEO, which can mobilize the resources of the entire Geely Automobile Group to cooperate with the development of Krypton automobile.

Some insiders said that Geely’s resource advantage is the best among its own, but whether it can beat the new car makers with four advantages remains to be discussed. The future growth direction of krypton still depends on whether it can get rid of the shadow of "Polar Star 2".

Every edited Du Yu

According to China Trademark Network, BYD recently registered the "Yunqi" trademark.

Image source: China Trademark Network

According to sources,This trademark may be a brand-new technology to be launched by BYD. The vertical intelligent integration of new energy vehicles is a heavy technology developed by BYD.

A reporter from national business daily called BYD as an investor, and a related person from BYD said that he also saw the news online. Is the "Yunqi" trademark related to new technologies of new energy vehicles? BYD related people further said that if there is the latest news, it will be officially released as soon as possible.

Image source: vision china--VCG111387048360

In fact, BYD’s heavy technology announced every year has caused quite a stir, such as "blade battery" and "DM-i super hybrid".

According to BYD official Weibo, not long ago,Looking up to the brand, it officially released the easy Sifang technology platform.And the first production car based on this platform — — Looking up at U8, it is the first time to show the ultimate safety performance of the Yisifang technology platform in extreme off-road scenes.

Easy Sifang technology platform is a set of power system with four independent motors as the core, which has been completely reconstructed around the characteristics of new energy vehicles from three dimensions: perception, control and execution, completely subverting the previous power system capability system of fuel vehicles.

Image source: BYD official Weibo

In terms of perception, Yi Sifang took the lead in giving full play to the powerful perception ability of the wheel motor, realizing uninterrupted all-round perception of the vehicle motion state, and combining with the intelligent driving sensing data such as camera, laser radar and millimeter wave radar, thus providing a sensing data basis for subsequent decision-making and implementation.

In the control link, the E-Sifang technology platform is equipped with an electronic and electrical architecture that is highly coordinated with the central computing platform and the domain control architecture. The central controller and each domain controller communicate with each other in real time through high bandwidth, low delay and high security vehicle Ethernet, and realize accurate and diversified control of four motors through high cooperation between controllers and sensors.

It is reported that the maximum horsepower of the electric drive assembly system equipped on the E-Sifang technology platform can exceed 1,100 horsepower, and the maximum rotation speed can reach 20500rpm, leading the industry. At the same time, all models of the easy Sifang technology platform will be equipped with 800V high-voltage SiC electronic control as standard, and the highest efficiency can reach 99.5%.

As of midday on March 17th, BYD reported 239.89 yuan/share, an increase of 2.17%, with a market value of 698.4 billion yuan.

National business daily Comprehensive China Trademark Network and Public Information

Disclaimer: The contents and data in this article are for reference only and do not constitute investment advice. Please verify before use. Operate accordingly at your own risk.

Cover image source:: vision china –VCG111387048360

　　[car home new car listed] On April 22, BYD’s medium-sized SUV-Tang EV Glory Edition, Tang DM-p Glory Edition and 2024 Tang DM-p Ares Edition were officially launched, and a total of six models were launched, with a price range of 219,800-269,800 yuan.. At the same time, the official launch of the glory-for-new gift, the glory worry-free gift, the glory VIP gift and the glory Zhilian gift. For the detailed price of new cars and the specific car purchase policy, see the table below/figure:

　　　In terms of appearance, both (|)EV Glory Edition and Tang DM-p Glory Edition continue the Dragon Face design language. The former adopts a closed front grille, while the latter adopts a Long Lin-style design for the front air intake grille. The penetrating silver decorative strip above is the embodiment of the dragon beard, and the headlights on both sides are still very sharp, and the front enclosed design is also more sporty. For the tail, the latest penetrating Chinese knot element LED taillight group is also adopted. In terms of color matching, the new car will provide silver glaze white, glacier blue and silver sand black for selection.

　　In terms of configuration, the new car will provide 10-point seat massage, intelligent fragrance system, HiFi-level customized Dana audio, tactile LED reading light, 6-nanometer 5G smart chip, 50W mobile phone wireless charging, 3D car control, parking unlocking, UWB digital key, W-HUD head-up display, intelligent voice interaction of the whole car, ONE ID account system, baby/nap mode and new romantic mode. In terms of seat layout, the new car will provide 6-seat and 7-seat versions to choose from.

　　In terms of power, BYD Tang EV Glory Edition is equipped with AC permanent magnet synchronous motor, in which the single motor version has a maximum power of 228 HP and a peak torque of 350 Nm; The dual-motor version has a total power of 517 HP and a peak torque of 700 Nm. In terms of battery, it is equipped with 90.3kWh and 108.8kWh battery packs according to different configurations, corresponding to cruising range of 600 km, 730 km and 635 km.

　　Tang DM-i Glory Edition and 2024 Ares Edition are equipped with a hybrid system consisting of Xiaoyun-Plug-in special turbocharged 1.5Ti high-efficiency engine and motor, in which the maximum power of the engine is 102 kW and the peak torque is 231 Nm. In terms of motors, the maximum power of the front motor is 160 kW, and the maximum power of the rear motor is 200 kW. As for the battery, the new car uses the Ferrous lithium phosphate "blade battery" for hybrid. NEDC has a battery life of 215km and a fuel consumption of 6.5L/100km. (Text/car home Zhouyi)