Some people say that 4G is an opportunity for domestic mobile phones. In fact, many manufacturers are working hard to kill the field of 4G mobile phones, so it is not a reshuffle of the industry! At present, major first-line manufacturers have launched flagship ace products and tried their best to seize the 4G market. Looking at the 4G products, their configuration, appearance and other indicators are indispensable, but at the moment when the 4G signal has not yet achieved full coverage, the performance of the 4G network is an important aspect to consider. Of course, this is also the foundation of 4G mobile phones.

In the 4G mobile phone market where hundreds of schools of thought contend, who will stand out and lead the 4G trend, and how should consumers choose? In this article, we will take a detailed inventory of the flagship 4G mobile phones of various brands, and determine who is the real king of 4G mobile phones through a comprehensive battle of strength!

Huawei P7: Extremely fast connection + extreme experience, leading 4G mobile phone boutique

Since it is the battle for the king of 4G mobile phones, we might as well take a look at the manufacturer that released the world’s first LTE CAT4 mobile phone, Huawei. On the 7th of last month, Huawei released its annual flagship new product, the Ascend P7, in Paris, the fashion capital. This mobile phone features three major features: extreme appearance, extremely powerful photography, and extremely fast network. Since its launch one month ago, it has maintained a daily sales record of nearly 10,000 units, which shows the charm and popularity of its products.

With a number of 4G patented technologies owned by Huawei and professional and powerful production technology, Huawei P7 has successfully advanced to the model of ultra-thin 4G mobile phones. The thickness of the P7 body is only 6.5mm, the use of double-sided glass and metal frame, the back is modeled after the concept of infinite circulation of Mobius ring, and the "most beautiful mobile phone back" is finely polished.

In terms of configuration, the P7 adopts a 5.0-inch screen with a resolution of 1920 * 1080 pixels, a 1.8GHz HiSilicon Kirin 910T quad-core processor, and a standard combination of 2GB RAM + 16GB ROM. The new Emotion UI 2.3 is equipped to ensure the smooth operation of the whole machine. In addition, the machine is equipped with a 2500 mAh battery, relying on Huawei’s unique power-saving technology, the battery life is also very awesome. In terms of photography, the P7 rear 13 million Sony’s back-illuminated IMX214 sensor lens, which supports dark light photography, panoramic selfie, 1.2s speed capture and other camera modes, and the imaging effect is good.

In particular, it is commendable that the P7 adopts the main classification dual antenna design and intelligent network selection technology, which can ensure fast signal reception and stable switching of 3G/4G, and the network performance is quite excellent. At present, the price of the P7 is only 2888 yuan, which is cost-effective and perfectly supports the 4G version of the three major operators. Coupled with the extremely balanced whole machine experience and extremely fast and excellent network performance, it also makes the P7 a strong leader in the 4G mobile phone rankings.

Samsung S5: Classic appearance + three-proof features, a popular 4G flagship

As a new year’s masterpiece for Samsung, the Samsung GALAXY S5 4G has been very popular since its launch and is highly respected by star fans. The Samsung S5 also has a 4G version of the three major standards of Mobile, China Unicom, and Telecom, but the machine does not work hard on 4G connection like Huawei P7. It seems that this is just Samsung’s homeopathic approach to 4G networks, hoping to withstand the long-term test of users.

Samsung GALAXY S5 is equipped with a 5.1-inch FHD Super AMOLED display on the front, with a resolution of 1920X1080 pixels FHD level, and the display effect is also very good; the core has a built-in 2.5GHz Snapdragon 801 quad-core processor, and a memory combination of 2GB RAM + 16GB ROM. On the back of the fuselage, 16 million pixel ISOCELL lens is used for the first time, including LED fill light, which can easily support 4K video recording, and supports "refocus" technology, which makes the machine perform better in taking pictures.

It is worth mentioning that the Samsung S5 also adds fingerprint recognition, heart rate sensing and IP67-level dustproof and waterproof, and a protective cover is also added to the charging port, and the back of the rubber-like back shell also brings users a good feel and better visual effect. These features, plus the star effect of Shuangxian endorsements, have undoubtedly brought Samsung S5’s hot sales, but compared with the previous generation, Samsung S5 innovation is not obvious. At present, its market price of 4999 yuan has dropped. Overall, Samsung S5 is excellent but not outstanding!

HTC M8: Excellent workmanship + photography strength, focusing on audio-visual entertainment enjoyment

HTC M8 is also a popular 4G smart model, but it only supports the 4G version of China Unicom and Mobile, not the telecom version. However, as HTC’s flagship series, its strength is still at the top of the industry.

In terms of product workmanship, the all-metal integrated body is the biggest highlight of the machine. Following many features of the original HTC One, including the BoomSound speaker grille, curved backplane and horizontal wire drawing, about 90% of the case of the M8 is made of aluminum alloy, the whole machine is more metallized, and its rounded corner design and curved backcase metal wire drawing are also very beautiful, not only more gorgeous, but also smoother.

In addition, the strength of the machine in the audio and video can not be underestimated, it is equipped with a 5 million pixel front-facing camera and equipped with two rear cameras of which Ultrapixels ultimate pixel concept 4 million pixel lens and a depth of field camera, the main camera is responsible for shooting, and the sub camera is mainly responsible for measuring the depth of field range, can provide better focus, depth of field effect and image quality, and let the phone achieve similar light field camera effect.

In terms of parameters, the HTC M8 is not much different from Huawei P7, Samsung S5, etc. It is equipped with a 5-inch capacitive multi-touch screen, with a resolution of 1920X1080 pixels FHD level, and the display effect is equally excellent. On the core side, it is a 2.5GHz Snapdragon 801 quad-core processor, as well as a memory combination of 2GB RAM + 16GB ROM, built-in 2600mAH battery, supports 4G LTE, and uses the latest HTC Sense6.0 based on Android 4.4 KitKat operating system. In addition to the price is still around 4400 yuan, which is a bit high, the HTC M8 generally performs well.

OPPO Find 7:2K ultra-clear screen + VOOC flash charging, two highlights to earn enough attention

The OPPO Find 7 is also a hot and powerful product in many 4G mobile phones. Here we refer to the standard version that has just been sold. The machine is very rare and uses 2560X1440 pixel resolution, which is concentrated in a 5.5-inch screen, making its display effect very eye-catching. Secondly, VOOC flash charging technology is another killer of OPPO Find 7. This fast charging technology is independently developed by OPPO. It uses a low-voltage and high-current charging method to achieve four times the charging speed. Two highlights

The standard version of OPPO Find 7 core has a 2.5GHz Snapdragon 801 MSM8974AC quad-core processor, as well as a memory combination of 3GB RAM + 32GB ROM, which is very powerful and can run Android 4.3 system perfectly. On the back of the fuselage, it also has a 13 million pixel Sony’s strongest stack camera, including LED fill light, and its corresponding 5 million pixel front lens. The configuration has also reached a first-class level.

In addition, in the 4G experience, OPPO Find 7 has also made some efforts in software, jointly creating the original picture theater of the 4G era with Sohu Video, allowing users to enjoy Blu-ray blockbusters on Find 7. The official website of OPPO Find 7 Standard Edition is priced at 3498 yuan, and the cost performance is still acceptable. It can be said that OPPO Find 7 Standard Edition is a high-end 4G mobile phone with full highlights, but then again, this high-end equipment is inevitably suspected of being pushed by some hardware. A product with a high-end positioning still needs to experience as king. I don’t know if OPPO Find 7 Standard Edition really takes into account users, which remains to be investigated for a long time.

Vivo Xshot: 4G smart shot + good sound quality, simple, fashionable and full of fun

Vivo Xshot is known as "4G smart shot" is the first camera phone under vivo. So let’s take a look at the camera skills of vivo Xshot. It uses a camera with a 13 million pixel 6P lens structure, based on Sony’s second-generation back-illuminated sensor, equipped with OIS optical image stabilization technology, and supports F1.8 aperture. In terms of camera function, vivo Xshot has built-in sports, night scene, children, background blurring and other camera modes, especially the fast blind shot function. On a black screen or in any state, you can double-click the shutter to automatically turn on the camera for five consecutive shots.

In other respects, the vivo Xshot is equipped with a 5.2-inch 1080p screen, Qualcomm MSM8974AC Snapdragon 801 quad-core processor, 3GB random access memory and 32GB body storage, supports a maximum of 128GB expansion card, and TD-LTE/LTE FDD dual 4G network. In addition, it is equipped with a new CS4398 chip, and the sound quality is impressive, which is also one of the characteristics of the machine. The vivo Xshot can be described as a smart 4G mobile phone with two versions. It was first sold on Tmall on June 10. The flagship version is 3498 yuan, and the elite version is 2998 yuan.

By introducing the hot smart 4G mobile phones in terms of appearance, configuration, characteristic performance, etc., I believe you have a good idea of who is better. In fact, the above products can be said to have their own strengths and weaknesses, and the basic strength is also comparable. However, careful friends may find that although they are all positioned for 4G flagship mobile phones, only Huawei P7 is the only product that has really worked hard on the 4G experience.

In today’s situation where 4G signal coverage is not comprehensive, the 4G function of the so-called 4G mobile phone must not exist as a function addition or a "flavor enhancer". First of all, it is necessary to ensure a good online experience. And Huawei P7’s original dual antenna design and intelligent network selection technology can ensure the fast and stable connection of the network, and its appearance, photography and other important performance are also worthy of praise. It is worthy of being welcomed by users and sold hot 4G strong machine!

　　core reading

　　Central kitchen mode: brick and mortar stores do not necessarily have dining places, the key is to ensure food safety

　　● Home kitchen sharing model: without brick and mortar stores, without licenses, you can refer to the management measures for small workshops and small vendors

　　● Takeaway platform: If there is a problem with takeaway, if the platform cannot provide the real information of the online merchants, the platform will provide compensation.

　　"No brick and mortar stores will prohibit takeout?" Recently, after the State Food and Drug Administration issued the "Internet Catering Service Supervision and Administration Measures (exposure draft) ", the takeout circle was swiped by such news headlines.

　　In the new regulations, "those who use the Internet to provide catering services should have a physical store and obtain a food business license in accordance with the law", which has attracted the most attention. Only production space, no dining space, is there a brick and mortar store? Home cooking and other sharing models do not have brick and mortar stores at all, can they still do takeaway? Under the new regulations, is the third-party takeaway platform model also facing challenges? In response to these questions, the relevant person in charge of the Food and Drug Administration responded to the reporter’s questions.

　　Online catering requires a physical store?

　　"Having a brick and mortar store indicates that it has food capacity, and having a license indicates that it has legal qualifications. If a food safety problem occurs, consumers can find the responsible subject under supervision, which is the minimum system design." Liu Junhai, director of the Institute of Commercial Law of Renmin University of China, introduced that some takeaway brands currently use the central kitchen model. The central kitchen model can implement unified raw material procurement and processing, streamline complex primary processing operations, simplify operation positions, and specialize processes, which is conducive to improving the standardization and industrialization of the catering industry.

　　"17 Rice" is a takeaway brand representative born on the Internet. It adopts a central kitchen model and does not have dine-in food. The reporter visited the "17 Rice" store at No. 725 Jinsong 7th District in Beijing and saw its plaque saying "17 Rice Ecological Kitchen". The door of the store is facing the pickup port. When the reporter asked if he could order food on the spot, the clerk replied: "You don’t accept on-site orders. You order with your mobile phone, and there are discounts."

　　At present, there are two main types of central kitchen models on the market:

　　"17 Rice" and "Stupid Bear Rice" are similar to joining or cooperating. A restaurant owner who has worked with the "Stupid Bear Rice" brand told reporters: "We signed an agreement with’Stupid Bear Rice ‘, they provide the production standard of the central kitchen, using the license of our restaurant, we are only responsible for processing, and pay every month." The reporter saw that the license announced by "17 Rice" Jinsong store is "Beijing Xinchunyuan Halal Sauce Meat Factory".

　　Shanghai’s "Hema Takeaway" and others are directly operated, and the takeaway brand controls the whole process from ingredients, processing to distribution. Last year, "Hema Takeaway" obtained its own "Food Business License" in Shanghai, and made it clear that its catering service business scope is in the Internet field. Such central kitchens have a clearer responsibility for food safety.

　　Many consumers think that a brick and mortar store means that they can eat in the store. Is there a physical store for takeaway in the central kitchen model?

　　The relevant person in charge of the Food and Drug Administration responded: The requirements for places in the Food Safety Law are mainly based on the purpose of ensuring food safety, and do not limit whether there should be places for consumers to eat. The "Measures" only further refine the licensing conditions, and do not limit whether there should be places for consumers to eat.

　　Home kitchen takeaway, how to supervise without documents?

　　Another new model of online catering home kitchen sharing, because the platform merchants are all family kitchens, almost no food business license, no brick and mortar stores, more controversial.

　　Some netizens raised such questions about the home kitchen sharing model, expressing many people’s concerns about the safety of home kitchen takeaway food: "No business license, no food business license, no hygiene license, who is the one who eats bad?"

　　After the introduction of the exposure draft, the reporter found that the "Neighborhood Food" and "Yami Kitchen", which had started a business on the track of the home-kitchen sharing model, had gone offline on the client side, and "foraging" no longer provided home-kitchen takeaway services. Only "home to eat" was still holding on.

　　"We are also paying close attention to the release of the Measures," the person in charge of "Going Home to Eat" told reporters. "The model of’Going Home to Eat ‘is a sharing economy, which is different from the traditional catering business state and does not apply to the existing laws and regulations. I hope the policy can give space for market innovation."

　　The relevant person in charge of the Food and Drug Administration gave a specific reply on the supervision of the home-kitchen sharing model: If the store on the "go home for dinner" platform meets the conditions stipulated by the "Food Safety Law" and other laws, it can apply for a food business license. If it does not meet the conditions for issuing a food business license, it can be implemented according to the specific management measures for food production and processing small workshops and food vendors formulated by the province, autonomous region and municipality directly under the Central Government where it is located.

　　"The food safety risks of home cooks are still very large. If there is no business and it is given to relatives and friends, there is no need for the law to intervene, but if it becomes a commercial activity and involves public interests, it should be licensed. The operators themselves also need to control the legal risks. If there is a real food safety problem and life is in danger, the individual will be jointly and severally liable for all debts, and the registered company can enjoy limited liability treatment," Liu Junhai said.

　　According to the relevant person in charge of "going home to eat", it has continuously strengthened its own supervision in terms of food safety, requiring online kitchen real-name certification, health certificate, and kitchen environment to meet certain standards. And for consumers to insure food safety insurance in insurance companies, the maximum compensation for hospitalization expenses is 2,000 yuan/time.

　　Food delivery platform, what business responsibilities are clear?

　　In recent years, the online ordering industry has grown rapidly. According to the statistics of the China Cuisine Association, the national catering income in 2016 was 3.58 trillion yuan, of which the online ordering market exceeded 357.90 billion yuan, accounting for 10%.

　　The rapid development of online food ordering is mainly due to the rapid growth of third-party platforms for online catering services. However, the rapid development of third-party platforms has also caused many black workshops to mix and bring hidden dangers to food safety.

　　The relevant person in charge of the Food and Drug Administration introduced that some online third-party platforms do not strictly review online catering service providers, causing some unlicensed operators to operate online, and some online catering service providers to publicize false information, conceal and mislead consumers.

　　While clarifying the responsibilities of merchants, third-party platforms and regulatory authorities, the exposure draft focuses on the responsibilities of third-party platforms: on-site review of food service providers, real-name registration, review of public food business licenses, signing agreements to clarify food safety responsibilities, and conduct spot checks and monitoring of the business behavior and services of food service providers.

　　In addition, consumers no longer have to worry about problems with takeout and cannot find compensation from merchants. The "Measures" clearly stipulate that if the third-party platform provider of online transactions cannot provide the real name, address and valid contact information of the online catering service provider, the third-party platform provider of online transactions shall compensate. After the third-party platform provider of online food transactions compensates, it has the right to recover compensation from the online catering service provider.

　　"The development of food delivery platforms should not return to the barbaric era, where those who are bold and those who are timid are starved to death. The business activities of food delivery, the main body and the trading relationship are real, and they are already subject to legal constraints. This exposure draft further refines the responsibilities of all parties, which once again reflects that the Internet is no bigger than the French Open," Liu Junhai said.

　　　On December 12, at the premiere of his 101st film, Jackie Chan made his debut with a "board inch" hairstyle, which aroused intense curiosity in the media. Why did Jackie Chan change his signature hairstyle for more than 30 years? It turned out that because of his latest film "Police Story 2013", Jackie Chan also laughed that the new film after the end of the world should start with "head".

　　　 It is understood that "Police Story 2013" is being filmed intensively in Beijing, and the film also exposed the photo of Jackie Chan shaving his head for the first time. Speaking of the iconic hairstyle that has completely changed for more than 30 years, Jackie Chan admitted that it was out of the importance of the new film: "When I was filming in Jiahe in the early years, I was injured just after cutting my hair. As a result, my adoptive father, He Guanchang, one of the founders of Jiahe, ordered that I would not be allowed to cut my hair short in the future. It is not superstitious, in fact, there are no fewer injuries. Every film is injured, but I am used to not cutting my hair short. This time, it was entirely because of the role of "Police Story 2013". I especially like this script. There are many fresh angles and attempts.

　　　 But when it came time to really shave his head, Jackie Chan was still a little reluctant. "After all, it’s the hair that has been growing for so many years. When I shaved my head before filming that day, I told the hairdresser that you have to hurry up, or I should regret it. In the end, his hands were really fast. Before I could finish my words, he took a fader and shaved it for me.

　　　 Since the film is still in the filming stage, Jackie Chan is unwilling to disclose too much other information, but he pointed out that this will be a new type of Jackie Chan movie, and called "Police Story 2013" his first new Jackie Chan movie from scratch. Some media speculate from the film title whether the film is related to the previous Jackie Chan classic film series. In response to this issue, the producer’s introduction is only a continuation of the brand, and the content is a new story and a new type of police and bandits. Jackie Chan directly said that the most important thing in playing a police officer in the past was to play well. Now playing a police officer well requires IQ, EQ, and hands-on and brain.

　　　 According to reports, "Police Story 2013" is expected to be filmed in March and released in 2013.

Mars Architecture-Super Hybrid Platform clarifies the direction of Chery’s hybrid and fuel production in the next five years. In terms of forward-looking wisdom, the Mars architecture-super hybrid platform is equipped with the flagship chip of Qualcomm Snapdragon 8155 in the automotive performance ceiling, and the CPU computing power reaches 105 K; Equipped with self-evolving EEA4.0 electronic and electrical architecture, it supports 5G and Gigabit Ethernet. At the same time, the new platform products are also equipped with Chery Pilot L2.9 intelligent driving assistance system, including 21 basic ADAS functions and 11 advanced intelligent driving functions.

Recently, the "Made in Chongqing" medium and large SUV, which has received much attention, has asked for a new M7, and its monthly order has exceeded 60,000 units. On October 24th, Sailis Auto Smart Factory ushered in an open day to explore the whole process of the birth of high-selling cars.

Sailisi automobile wisdom factory. Photo courtesy of Cyrus

Sailisi Automobile Smart Factory is located in Shapingba District. Construction started in 2020, with a total investment of about 4 billion yuan. As a smart factory built according to "Made in China 2025" and Internet of Things standards, it has an intelligent collaborative system "digital brain", which includes four major processes of vehicle manufacturing and some parts production areas, and has the characteristics of intelligence, digitalization and flexibility, and can be used to produce high-end intelligent networked cars.

Sailisi Automobile Smart Factory, as the production place of the new M7, has the whole process workshop of stamping, welding, painting and final assembly. Into the factory, highly automated production lines, robots and workers work together, and every detail shows the technology and rigor of intelligent manufacturing. It is also from here that the whole process of vehicle production is completed and delivered to consumers with high quality.

Workshop site. Photo courtesy of Cyrus

According to reports, among the four major process workshops, the stamping workshop adopts the world’s advanced automatic production line, and the welding workshop is equipped with 344 robots, realizing 100% automatic welding and gluing. The painting workshop adopts the world’s leading environmental protection materials and automatic spraying technology to ensure the high quality and efficient spraying of the car body. The assembly workshop integrates a variety of advanced technologies, from the interior to the chassis, and then to the final assembly, which has achieved efficient and high-precision production.

Workshop site. Photo courtesy of Cyrus

In terms of quality control management, Sailis Auto Smart Factory has adopted a strict inspection system and adhered to the principle of "one car and one physical examination" to realize 100% automatic inspection of each component, "one in and one out" and full-time full-scale inspection. As a local new energy automobile enterprise in Chongqing, Sailis Automobile Smart Factory has also adopted a variety of energy-saving and environmental protection measures, renewable resources and recycling technologies to achieve zero emission and pollution, and ensure that it can truly meet the environmental protection process standards.

The relevant person in charge of Celeste Automobile Smart Factory said: "As the latest masterpiece of Celeste Automobile Smart Factory, Wenjie New M7 has not only achieved new heights in intelligence and environmental protection, but also achieved a comprehensive upgrade in quality control. From the four major process workshops to quality control management, the factory will ensure the delivery ability of’ high quality and high quantity’ in all aspects. " (Yu Mei)

Text | Photon Planet Wu Kun Proverbs

Editor | Wu Xianzhi

A few days ago, the major personnel changes in Ali Games, which once caused a lot of uproar in the industry, came to the fore.

Zhan Zhonghui (flower name: Dingdang), the head of Linxi Mutual Entertainment, a game brand under Alibaba Group, issued an internal letter saying that he and Chen Weian will step down at the end of the fiscal year (March 31), and his post will be taken over by Zhou Bingshu, the producer of "Three Kingdoms Strategic Edition".

The internal letter mentioned, "With the gradual improvement of the talent echelon, Linxi’s young people have grown rapidly and have been able to shoulder the heavy responsibility of leading Linxi to continue to develop. By the end of this fiscal year (March 31st), Lao Chen (Chen Wei ‘an) and Chun Jiao (Liu Jiao) and I will officially step down from the Class Committee and hand them over to the new team led by Bing Shu. I believe that the new team can better face the future, practice Linxi’s research and development concept more solidly and take Linxi to a new height. "

It is worth noting that Dingdang and Chen are both veterans of Jian Yue Science and Technology, the predecessor of Linxi Entertainment, while Chun Jiao joined the partnership company Tianjin Jinfan Bailing in April last year, and their resignation means the exit of Jian Yue’s old team.

Since the mutual entertainment with the "Three Kingdoms Strategic Edition" hit the volume of Ali games, there was no new tour with enough weight. This also leads to its position in the whole market is always high or low.

Although we are not sure about the real reason for Jian Yue’s retirement, we can be sure that the "new height" of mutual entertainment needs new explosions to touch.

Ali game seeks change.

Mutual entertainment or Ali games, whether from the inside or outside, have long wandered on the edge of the core circle.

In 2014, Ali integrated its mobile game platform with UC Jiuyou and established Ali Games, which belongs to the big entertainment sector. At that time, in the large entertainment sector, the game business was not eye-catching.

Ali Games did not make many achievements in business in the following years, and most of them focused on the distribution and agency of IP mobile games, such as the TV series IP adaptation mobile game "Fire Like a Song" launched in 2018 and "Wu Dong Gan Kun" linked by drama and travel. Even in the course of its development in official website, the explosive proxy game Traveling Frog in 2018 will be the first stop.

The change stems from the fact that in 2017, Ali spent 1 billion to acquire Jian Yue Technology founded by Zhan Zhonghui, the former COO of Netease, which strengthened the self-developed genes in one step and started the shift from issuing and acting as an agent for IP games to self-research. In 2018, Ali Games launched a self-developed MMO "The Land of the Wind" to initially test the water and research the game. In 2019, "Three Kingdoms Strategic Edition" was born. On the first day, it reached the top of the App Store for free, and in less than two months, it gained more than 300 million monthly water.

In September 2020, Ali Games was upgraded to an independent business group with mutual entertainment parallel to the great entertainment, and then two games, The History of the Three Kingdoms, Warchess Edition and Forest Country, were launched. It is worth mentioning that these two games came out in 2023. Before last year, the action of mutual entertainment focused on the overseas release of the "Three Kingdoms Strategic Edition", which greatly drained the commercial value of the "Three Kingdoms" IP.

The combination of the IP of the Three Kingdoms and SLG, which emphasizes strategy, is really a "golden egg". Even in 2023, the Strategic Edition of the Three Kingdoms still contributed 69.5% of the income for mutual entertainment. However, at the moment when high-quality games emerge in an endless stream, one trick can’t be eaten all over the world. According to Sensor Tower, mutual entertainment ranked 13th in the revenue of China mobile game publishers in January this year, which has dropped out of the top 10.

As the N in the "1+6+N" system, the explosion after the IP of "The History of the Three Kingdoms" makes the mutual entertainment of Linxi show signs of marginalization again under the star business such as rookie, box horse and 1688, even from the perspective of the game industry.

As we all know, the strategic SLG such as "Three Kingdoms Strategic Edition" is a typical big ARPU game, and the player’s basic disk is not large, which leads to its low volume in the majority of players’ circles, so that some players don’t even know that Linxi Entertainment is a subsidiary of Ali Group.

More importantly, low DAU games need long-term spending to attract fresh blood. "Three Kingdoms Strategic Edition" has won the number one mobile game purchase list for many times, which means the huge purchase cost of ensuring the product flow and the lack of high-quality traffic in the Ali system.

Looking back at its history briefly, Ali Games was originally established by combining the mobile game platform with UG channel, aiming to build a distribution platform for the game, which is extremely dependent on traffic. However, eight mobile phone manufacturers, including OV Huawei, set up a hard-core alliance to restrict third-party application stores from the bottom of hardware, which is tantamount to a fatal blow to Ali’s channel business.

Moreover, Ali’s core e-commerce business is a big consumer of traffic demand, as is the game. Under the huge cost of buying and the allocation of traffic resources, the game business is doomed to not get too many resources, which may be one of the reasons why it is difficult for Linxi to have a second explosion.

Under this circumstance, it is not surprising that Ali’s game, which is seeking change, chooses to trade in the old for the new, so that Zhou Bingshu, who made the first explosion, is at the helm.

Internal three-nation killing?

The alternation of old and new is a common occurrence, but in today’s Ali, it adds a bit of enterprising meaning.

On December 20, 2023, Cai Chongxin, Chairman of the Board of Directors of Alibaba Group, announced the reform of comprehensively promoting the rejuvenation of cadres in a full letter. He said in the full letter: "Next, we will fully enable young management teams who have been trained at the grassroots level to create their own innovative environment for young people." Immediately after the core management of Taotian changed blood, Wu Jia, Chen Weiye, Wang Tingxiang and many other post-80 s young people took the lead. At the beginning of last month, Yu Yongfu, Chairman and Hungry CEO of Local Life Group, announced that he would step down from his management position on March 31, and his successor was the post-80s generation.

From this aspect alone, the personnel changes of mutual entertainment can be seen as a part of Ali’s younger management reform. After all, Zhou Bingshu, who succeeded him, was also born in the 1980s. There are only more signs that there is an internal struggle in its reform.

A person close to Ali said that Jian Yue had been marginalized for a long time in mutual entertainment, and the old people headed by Zhan Zhonghui had long been put on hold by the new generation represented by Zhou Bingshu. Perhaps, after the handover of the old and new teams, it was followed by a big change of blood from top to bottom.

As for the reasons behind it, some sources said that the internal discord between Linxi and Linxi originated from the "Three Kingdoms Strategic Edition". It is understood that Zhan Zhonghui tried to cut this project when the game was established, and the reason may be that the core gameplay is too similar to Netease’s "Land of the Land".

In fact, Netease sued the former for copyright infringement and asked Linxi to stop the game. In May last year, the court ruled that the infringing content of The Three Kingdoms Strategic Edition needed to be deleted or modified, and compensated Netease for 50 million yuan, but the court rejected Netease’s request to stop operating The Three Kingdoms Strategic Edition. Linxi said that "some of the contents in the judgment will not be recognized and an appeal will be filed", which shows that the rip-off of copyright is a "psoriasis" that Linxi can’t get rid of.

As a result, the dilemma of "no follow-up" is becoming more and more prominent, and it is naturally necessary to work together internally. However, since Linxi Entertainment became an independent business group in September 2020, Yu Yongfu, the former chairman of Gaode Group, who was in charge of the subsidiary, was not familiar with the game business, and he also took over the local life business in July 2021, which may have caused Linxi to lack a strong voice to move forward.

In January of this year, Fan Luyuan, chairman and CEO of Alibaba Entertainment, was in charge of mutual entertainment. He not only served as the leader of Ali’s game business leading group, but also experienced the launch of games such as "Three Kingdoms Strategic Edition" and "Three Kingdoms Fantasy Mainland" during his tenure. His return is like several arhats who took over Ali last year. The first priority is to do a good job of "anchoring the sea".

Now the replacement of the person in charge of the mutual entertainment business has come to an end. When the granularity is completely aligned, what Ali Games is seeking is further growth, that is, launching a new tour with enough influence as soon as possible.

end

For insiders, mutual entertainment was once regarded as the "second Netease".

First of all, most of the core leaders of Linxi Entertainment were born in Netease games. In addition to former Netease COO Zhan Zhonghui, Chen Weian was the vice president of Netease and the general manager of Netease Blizzard Joint Venture. Zhou Bingshu, who will take office on March 31, is also an old man of Netease. He once worked as a game planner for Netease.

Today’s new and old alternation, do we regard it as Netease in the 2010 s replacing Netease in the 2000 s, or the Netease of Ali games?

In Fan Luyuan’s letter of taking over the mutual entertainment of Linxi, he mentioned that the future direction of Linxi’s mutual entertainment is: embracing AI, globalization, producer-centered system, and insisting on R&D leading business. Mutual entertainment will give enough support, space and incentives to potential young producers.

At first glance, this is similar to Netease’s small team development model. At the beginning of this year, Tencent also released the "Bamboo Shooting Plan" to support small and medium-sized development teams. It can be seen that vertical independent games will be the main theme of the game industry for a long time to come.

In any case, in the face of 2024, which is destined to be a big year for the domestic open world, it is impossible to continue the old gods with the golden egg of the Three Kingdoms.

As soon as the dragon looked up, news about the new tours of Tencent, Netease, Kuluo, Lilith and other manufacturers in the open world was constantly exposed. Or it’s possible to set up a project to raise a gun or start testing soon. A battle for the attention between players has already started, and the mutual entertainment of Linxi has lagged behind for more than a year.

　　The picture shows Shangzhuang Village, Chencao Township, Jian ‘an District, Xuchang City, Henan Province. The electric translation sprinkler is watering the wheat field. Xinhua News Agency reporter Feng Dapeng photo

　　Water is the foundation of human existence. March 22nd is the 26th World Water Day and the beginning of the 31st China Water Week. This year, the United Nations decided that the propaganda theme of "World Water Day" was "Borrowing force of nature to protect green mountains and green rivers". The propaganda theme of "China Water Week" is "Implementing national water-saving actions and building a water-saving society". What measures and effects does China have on water conservation?

　　■ There are many activities in love the water.

　　In the south of spring, willow branches are swaying and flowers are blooming. On March 22nd, the activity of "Taihu Cup Looking for the Guardian of Rivers and Lakes Around" was held in Nanjing Youth Olympic Cultural Park, Jiangsu Province. "I witnessed with my own eyes that the river at my doorstep is getting cleaner and the environment is getting more and more beautiful." Ms. Liu, a citizen who came to participate in the event, said, "I hope I can do something."

　　Many cities take World Water Day and China Water Week as an opportunity to carry out publicity and experience activities and contribute to the construction of water-saving cities.

　　Zhejiang Hangzhou Water Group launched the "Water Supply Open Day" to help citizens understand the production and operation of urban water supply and drainage, environmental water distribution and maintenance and other related projects, and the staff of water supply enterprises answered questions from zero distance.

　　Wuhan Jianhe Middle School in Hubei moved the geography class to the Yangtze River levee. The teacher scooped up two bottles of river water, so that the students could watch the color and smell it and have a quiz on water knowledge.

　　■ The industry can’t save water less.

　　In recent years, from agriculture, industry, service industry to urban domestic water, the utilization efficiency and benefit of water resources in China have been steadily improved. According to the data provided by the Ministry of Water Resources, from 2012 to 2016, the water consumption per 10,000 yuan of GDP and industrial added value decreased by 25.3% and 26.6% respectively, and the effective utilization coefficient of farmland irrigation water increased from 0.516 to 0.542.

　　The agricultural sector, which exceeds 60% of the total water consumption in the country, has achieved remarkable results in water saving. "I used to water the land, but now I water the seedlings." In the greenhouse of Gobi Agricultural Industrial Park in Suzhou District, Jiuquan City, Gansu Province, fist-sized tomatoes are covered with green branches. In this Gobi desert, which was once lamented as "the barren land in the middle of Gansu is the best in the world", the surface pipeline system and emitters drip water evenly and slowly into the soil at the root of crops. The application and popularization of new agricultural irrigation technology has greatly improved the efficiency of agricultural water use. By the end of 2017, the country had added more than 100 million mu of high-efficiency water-saving irrigation area. In the past five years, the effective utilization rate of farmland irrigation water has saved 20% to 50% compared with traditional irrigation.

　　In the industrial field, the state continues to promote water-saving processes, technologies and equipment, focusing on the implementation of water-saving technological transformation in high-water-consuming industries. In the service industry, we will implement water-saving technological transformation of high-water consumption service industries and strictly control high-water consumption service industries such as bathing and car washing. At the same time, strengthen the transformation of urban public water supply pipe network, comprehensively carry out the construction of water-saving units and residential quarters, and create an atmosphere of saving water for all.

　　■ Institutional innovation manages the long term.

　　"Look at the new river now, with clear water and fish shuttling. Wait another year, and at the junction of the three rivers, a new Weisha Wetland Park covering an area of 5,000 mu will be built soon. " On March 20th, Shu Quanhai, deputy director of Diaotai Sub-district Office in Fengxi New Town, Xixian New Area, Shaanxi Province, stood at the intersection of the new river and the Weihe River to inspect the river. He comes to this place two or three times a week.

　　Shu Quanhai said that since the implementation of the river length system, the effect of river management in the jurisdiction has been very obvious. At present, there is basically no surface garbage in the river.

　　It is reported that at present, 25 provinces in China have established the river length system, and the remaining provinces and Xinjiang Production and Construction Corps will be fully established by the end of June this year, and more than 320,000 river lengths at the provincial, city, county and township levels have been identified. There are 2865 lakes with a water area of more than 1 square kilometer in China. At present, 2180 lakes have established the lake length system, and it is planned to fully establish the system before the end of this year.

　　"Implementing the responsibility system for the heads of rivers and lakes is not a short-term expedient measure, but an institutional innovation with far-reaching significance in the water management system." Jia Shaofeng, a researcher at the Institute of Geographical Sciences and Resources, Chinese Academy of Sciences, said.

　　Innovative systems such as river length system and lake length system provide a guarantee for long-term and effective water resources protection and management. By introducing the river length system in many areas, the water quality has been obviously improved, and the appearance of rivers has been greatly improved. The beautiful picture of smooth rivers, clear water and green shores is becoming a reality. (Li Wei Lu Anqi Shi Hongqiang)

　　Nanning, China News Service, July 22 nd Title: The Growth of ASEAN Fruits in China: From "Luxury Goods" to "Explosive Prices"

　　Author Zhong Jianshan Huang Cong

　　In the hot midsummer night, in the night market food street in Pingxiang, a border town between China and Vietnam, a small shop named "Hu Xishi Fruit Fishing" is the most lively scene. Diners from all over China queue up to buy a bowl of authentic Southeast Asian fruit fishing.

　　The clerk quickly diced fresh tropical fruits and put them in a transparent glass bowl, covered with corn kernels, red beans and shredded coconut, poured two spoonfuls of thick and fragrant condensed milk, and a bowl of refreshing and sweet fruit fishing can be served.

　　"Fruit fishing is a hot item in Pingxiang. The fruit is fresh and varied, and it tastes delicious and fragrant." Luo Zi, a frequent visitor to Hu Xishi’s fruit fishing shop, said that a bowl of fruit fishing brought together fruits from many countries in Southeast Asia was only sold in 10 yuan RMB, which was "too cost-effective".

　　Pingxiang is the most convenient land route from China to Viet Nam and even ASEAN countries, and has maintained the status of "China’s largest fruit import and export city" for five consecutive years. Every year, more than 1 million tons of fruits are imported and exported from Pingxiang Friendship Pass and Puzhai Port, with more than 500,000 tons of imported fruits. Every 500 grams of ASEAN fruits entering China are imported through Pingxiang.

　　"In the past, the cost of importing fruits from Southeast Asia to China was high, the cold chain logistics network was not perfect, and the border clearance time was long, which led to the high price of fruits in Southeast Asia in China." Chen Renqi, general manager of Guangxi Hongguihua Import and Export Trading Co., Ltd., said in an interview with a reporter from China News Service that his company has been engaged in the import trade of Vietnamese dragon fruit for 22 years, during which he witnessed the change of fruits in Southeast Asia from "luxury goods" to "explosive prices".

　　Chen Renqi said that because the pitaya with white fruit pulp has the advantage of low sugar, the early import of pitaya from Vietnam was mainly aimed at domestic diabetic patients and high-end consumers. With China — With the establishment of ASEAN Free Trade Area, China and ASEAN countries have strengthened cooperation in customs clearance and transportation interconnection, and a large number of fruits from Southeast Asia, such as pitaya, began to enter China. As the import cost is gradually decreasing, the sales price of pitaya in China is increasingly "close to the people", and it has entered the family recipes of ordinary people.

　　"In the past, Vietnamese dragon fruit had to enter China Port, and it took one day to go through various customs clearance procedures such as inspection and quarantine, and it took two or three days to go through, which was very costly. Now the customs clearance time has been reduced to one hour, which is too convenient. " Chen Renqi said that there is a great demand for fruits from Southeast Asia in the China market. Apart from traditional sales channels such as farmers’ markets and supermarkets, emerging industries such as chain juice shops, theme restaurants and fruit experience halls with tropical fruits from ASEAN as their main products have also developed rapidly, enriching the dietary choices of China consumers.

　　In Pingxiang City, new dishes of Chinese food mixed with ASEAN fruits such as stewed pork ribs with peaches, steamed pear, stewed chicken soup with grapes and fried beef with dragon fruit have become the "new favorites" of local people in recent years. Recently, the fruit specialty restaurant and fruit experience center in China Pingxiang, the first fruit city in ASEAN, officially opened its doors for guests. The local official plans to deeply integrate the fruit trade industry with the tourism industry, and make the one-stop shopping and special fruit meals of ASEAN special fruits a new highlight on the tourist route of Friendship Pass.

　　In order to meet the domestic market demand, Chen Renqi’s company has set up several directly affiliated factories and several agent factories in Vietnam. Among them, the factory directly under Panche City, Vietnam is the largest, which can produce 15 containers of pitaya every day. Every year, the company imports pitaya from Vietnam with a total value of 1.5 billion yuan, and fresh fruit is in short supply in China.

　　"We are exploring more kinds of fruit products and sales channels in Southeast Asia." Chen Renqi said that in addition to pitaya, Vietnamese red meat jackfruit has been welcomed by consumers in China in recent years, and the company has also started import business. In Cambodia, the price of local mango fresh fruit has a great advantage over that of China. The company invested 40 million yuan to set up a dried mango processing factory in Cambodia. The dried mango products were transported through Sihanoukville Port, passed through Ho Chi Minh Port in Vietnam to Qinzhou Port in China, and then distributed to all parts of China. At present, the annual output value of dried mangoes exceeds 50 million yuan.

　　Chen Renqi said that more and more China enterprises are joining the fruit industry in ASEAN, which means that the amount of ASEAN fruits entering the China market will continue to expand in the future. In the increasingly perfect environment of international agricultural cooperation and market competition, ASEAN fruit in China "will not increase its quantity, but its quality will be continuously optimized". (End)

Today’s People’s Daily published an article "Adding More Seaside Space for Citizens and Tourists" in the column "Practice of Ludao Butterfly in Xiamen", paying attention to the continuous beach protection and restoration in Xiamen, Fujian.

The article said that in the 1980s, due to natural and human factors, the beaches in Xiamen were damaged to varying degrees. The common method of early coastal protection is to build hard revetment with riprap and reinforced concrete. Xiamen, on the other hand, follows the principle of "beach is suitable" to restore beaches, enhance coastal protection capacity and carry out systematic protection and restoration of beaches.

Since 2007, Xiamen has successively completed the protection and restoration of many beaches such as Guanyin Mountain, Convention and Exhibition Center and Gulangyu Island, with a cumulative restoration area of 1.65 million square meters. In the process of protection and restoration, Xiamen insists on leaving the most beautiful coastline to the people. The total beach area of the city is 2.4 million square meters, which adds more sea-friendly space for citizens and tourists. Xiamen organically combines sports, culture, tourism and leisure facilities, and organizes beach football matches, beach culture festivals and other activities. The once dirty beach has become a scenic beach and an activity area for cultural and sports events.

In recent years, Xiamen has continuously strengthened cooperation with scientific research institutes in beach protection and restoration, increased investment in scientific research and development, and carried out basic and applied scientific research on beach conservation. Together with the Third Institute of Oceanography of the Ministry of Natural Resources and other units, a number of industry standards have been compiled and approved by the Ministry of Natural Resources, which has become an important support for scientific and standardized beach maintenance and restoration projects. Related technologies have been gradually extended to Guangdong, Hainan and other provinces, and have also been applied to coastal protection projects in countries such as Thailand and Sri Lanka where the Belt and Road Initiative is jointly built.

(Observer News) According to Kyodo News, the world baseball classic (WBC) final was held in Miami, Florida, USA on the 21st local time. Japan defeated the last champion, the United States, 3-2 to win the championship for the third time. The last time Japan won the championship was the second WBC in 2009.

Japan won the championship. Figure from Kyodo News