Flat glass refers to a flat glass product that has not been further processed, also known as the original glass sheet, which is a glass product with large output and the largest demand. It is mainly used for doors and windows, desktops, partitions and other parts, and has the functions of lighting, enclosure, heat preservation, sound insulation and so on, and is also the original piece for further processing into other functional glasses. Suggestions when purchasing:

1. Pay attention to the thickness of flat glass. The nominal thickness of flat glass is required in GB11614 "Flat Glass". The nominal thickness of flat glass is divided into 2mm, 3mm, 4mm, 5mm, 6mm, 8mm, 10mm, 12mm, 15mm, 19mm, 22mm and 25mm, and the thickness deviation is defined. However, some enterprises produce or use flat glass such as 4.6mm and 4.8mm instead of 5 mm. In practical use, this kind of "non-standard flat glass" reduces the energy saving and safety of the glass, and there is a danger that the glass will fall off and hurt people. Consumers must pay attention to or measure the thickness of flat glass when purchasing, and buy flat glass that meets the thickness requirements.

2. Pay attention to the appearance of flat glass. First of all, we should pay attention to the gloss of flat glass. The better the light transmittance, the better the light transmittance and aesthetics after use. Secondly, pay attention to whether the surface of flat glass is smooth and can’t be scratched obviously; Finally, we should pay attention to the fact that there can be no bubbles or impurities in the glass that exceed the standard requirements, so as to avoid affecting the optical properties and aesthetics of flat glass.

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FAW-Volkswagen CC attracts many eyes with its unique front face design. The family-style large-size air intake grille with chrome trim makes the whole front face look more fashionable and dynamic. The body lines are smooth, showing an elegant overall style without losing the sense of strength, which perfectly explains the design concept of Volkswagen.

FAW-Volkswagen CC is famous for its streamlined body lines and dynamic design. The body size is 4865*1870*1459mm and the wheelbase is 2841mm, providing passengers with spacious and comfortable interior space. The side lines are smooth, and the car body is more stable and dynamic from the front wheel track of 1586mm to the rear wheel track of 1572 mm. The standard 245/45 R18 tires and unique rim style not only enhance the grip of the vehicle, but also enhance the overall visual effect.

The interior design of FAW-Volkswagen CC is elegant and fashionable. The center console is equipped with a 9.2-inch touch screen, which supports voice recognition control of multimedia systems, navigation, telephones and air conditioners. The steering wheel is made of leather, which can be adjusted up and down and back and forth manually, bringing excellent grip and flexibility. The front seat is made of leather /Alcantara mixed material, which has heating function and supports various adjustment methods. The rear seats can be laid down in proportion, which increases the flexibility of the interior space. In addition, the car is equipped with three USB/Type-C interfaces in the front row and two USB/Type-C interfaces in the back row, which meets the charging needs of passengers.

FAW-Volkswagen CC is equipped with a 2.0T turbocharged engine with a maximum power of 137 kW (186 HP) and a maximum torque of 320 Nm. With the 7-speed wet dual-clutch gearbox, it provides excellent power output and smooth shifting experience for drivers.

The owner of car home spoke highly of FAW-Volkswagen CC, and thought that the design of the car was perfect, and the excellent chassis adjustment of Volkswagen brand also added a lot of color to its driving experience, which was heavy and advanced, so he strongly recommended this model.

Geely Automobile and Great Wall Automobile are the best-selling domestic brands, and Changan Automobile also sells well. However, Chery Automobile, once the first domestic car, is not as good as these three, and I have analyzed the reasons with you. However, many netizens have mentioned that Chery’s service is not good, but the fact is just the opposite. Many people have wronged Chery, just like some people are still entangled in the joke "Chery, repair cars in line". What about the service and quality of Chery Automobile?

Shuttle bus

In fact, we all know that the staff of Chery Automobile’s 4S shop is much less than that of Geely’s 4S shop, but even so, their sales staff will drive over to pick up and drop off after making an appointment.

At that time, the Chery 4S shop in Changsha drove me to pick me up. At least among the domestic car brands, I only realized two, Chery and BYD, and BYD’s 4S shop was because the salesperson was very good.

Although we sometimes care about each other’s pick-up, we feel that attitude, and their sales staff will be particularly patient and careful even if they are busy.

Lifetime warranty

Some models of Chery Automobile provide lifetime warranty service, although they only guarantee three major parts, and most Chery automobile models will guarantee the three major parts for at least 10 years. I believe that joint venture vehicles can’t do this service basically, and many domestic car brands can’t do it either.

On the one hand, Chery automobile has confidence in its own quality, on the other hand, it is really doing its service with heart, and it has not seen publicity everywhere.

　So why is Chery Automobile considered to have a poor service attitude? After communicating with some car buyers and my own personal experience, I think it is mainly caused by these two reasons:

Less outlets and fewer staff.

There are not many outlets of Chery Automobile. In Changsha, there are only three outlets, while Geely Automobile has nine 4S stores, so some car owners have to run a long distance when buying a car.

Even if there are so few 4S stores, there are fewer staff in each 4S store. In the two Chery 4S stores I went to, I actually saw only five staff members in the lobby. Sometimes there are too many people watching cars, and they are all too busy. At this time, you have a feeling of being ignored, and naturally you will feel that the service is not very good. In fact, their sales staff are not as gullible as Geely automobile sales staff, but they are more real and careful.

Can’t cut much price.

If you have been to Geely 4S store and Chery 4S store, you will find that the styles of the two car brands are completely different. The discount range of Chery automobile offline is very small, so you can’t cut much, while the discount of Geely automobile is particularly strong, which is a direct discount of more than 20 thousand. At this time, many people will think that Chery automobile’s service is not good and there is no discount. In fact, Chery automobile’s is the real price.

I don’t know if you have been to Chery 4S shop to see the car. What do you think of their service? What kind of service attitude and enthusiasm do you prefer? Welcome everyone to leave a message in the comment area to share.

Easy car number author provides articles.

Hello everyone! I’m Bump Man, the vehicle inspection technician. I am a maintenance technician with many years of experience. Now I am a used car inspector, in charge of car inspection. I am an idiot who specializes in eliminating car monsters with accident problems. Welcome to this interesting used car inspection.

Model (||) is the eighth generation Honda Accord and the third generation domestic Accord. At that time, it coincided with the establishment of Guangqi Honda factory for ten years. This Accord is also called "the strongest Accord in history" because it is equipped with three engines with Honda VTEC technology, each of which is very powerful. The entry-level 2.0-liter naturally aspirated version is very fuel efficient. The 2.4-liter version has the highest power matching; The 3.5-liter version has the most linear and natural power and full thrust. Until now, many people are still looking for the 3.5L eighth generation Accord.

Nowadays, fans also like this Accord very much. At that time, the car still had to be sold at a high price. In 2008, it could be 200,000 yuan, which was not a small sum at that time. Therefore, fans have been paying attention to the used car of Bayaccord and want to feel it for themselves, but he also knows that it is a car in 2008 after all, and it has been more than ten years since today.

With our help, this car fan has seen a lot of cars before, either in poor condition or low value, so he has always hoped to find an Accord with a single owner, so that the car condition is more reliable. During this time, he found today’s protagonist and posted it online by himself. The owner said there were too many cars at home, so he had no choice but to sell his old car. The fans decisively contacted the time and place and arranged for us to go to the scene to watch.

The Honda Accord that came to test drive this time, after more than ten years of baptism, the appearance of the whole vehicle has been covered with mottled traces. This is also because its own white paint surface can’t avoid the erosion of time, and it is covered with a lot of dust. The owner said that he hadn’t driven for a while and there were too many cars at home. Now this car rarely drives, so I consider selling it. In fact, after so many years of driving, there is no big problem. It’s not true that there is no place to put your car. And I know this skill clearly, just look at it!

Model: 2008 Accord 2.4L Automatic Standard Edition

Date of production: January 2008

Apparent mileage: 13W km

Guide price of new car: 229,800 yuan

Seller’s quotation: 68000

Generally, the more the seller or the former owner criticizes the car condition, the more our car inspector feels like a cat scratching, especially this emotional car, so the concave man really needs to carefully check whether the car condition is the same as the owner said.

Before it’s too late, we started the inspection today and checked the front bumper. After investigation, the front bumper of the car has obvious paint flying marks, and there is a big gap in the installation position. It should be replaced later, which is a bad start.

Check the front cover and find obvious sheet metal marks, so high and so forward. No wonder the front bumper was damaged and the front of the car crashed.

When measuring the left front fender, it was found that the paint value was obviously low, which was caused by the paint after the later replacement. On the premise of saving materials by replacing new fenders in the later stage, the paint is easy to sag if it is too thick. Once this happens, polishing is time-consuming, so painters try to spray as thin as possible. After all, manual work cannot be as accurate as mechanical nozzles.

Check the front windshield for obvious signs of replacement. It seems that the accident in front also caused damage to the windshield.

A part of the left A-pillar was inspected, and it was found that there were also traces of painting, and the scraping dust in this place was thick. Although it has not reached the level of sheet metal, it also shows that this position has a light shape.

The left front door is close to the fender, and there is also obvious sheet metal painting. No trace of sheet metal was found in other parts of the left side, but the left back door was painted, so I won’t list them one by one because of limited space.

There were also paintings on the back cover, but no traces of metal sheets were found.

There are also obvious paint marks on the rear bumper, and no abnormalities are found in other parts of the rear.

There are traces of metal sheets on the right rear fender, which should be caused by scratches, because no metal sheets were found in the tail inspection.

The starting point of sheet metal parts is the lower right beam, so it is caused by friction. The friction in this place depends on whether there is deformation inside the beam.

Fortunately, the interior has withstood the test without any signs of deformation.

When tested in other places on the right, there was no sheet metal phenomenon, but there were basically traces of painting, but the A-pillar part was still normal.

The screws on both sides of the fender were obviously removed.

And there are obvious metal traces on the right front fender. Generally speaking, there is still a lot of paint and sheet metal in the whole vehicle.

But after all, this is a classic car with hundreds of thousands of kilometers. I hope the upcoming test will bring us some good news. Even in such a big sun, Bump Man has no feeling at all. Let’s continue the test with great expectation.

Then we check the engine compartment of the vehicle. This engine is equipped with a 2.4L i-VTEC engine, with a maximum power of 132K.w, a maximum torque of 225N.m and a maximum horsepower of 180Ps. Matching it is the 5AT gearbox, which is a golden combination in terms of power and durability. Even after so many years, the engine compartment still looks clean and there is no leakage of wet oil.

There are many leaves on the crown of the tree, indicating that the vehicle has stopped for a long time, and it seems that it is really waiting for someone.

Check the screws of the machine cover, and find that there are obvious disassembly marks, and there are metal sheets on the front cover. Disassembly and adjustment can be considered as normal operation. Whether the specific collision is serious or not, we will continue to verify.

However, it is not easy to find the vehicle during the inspection. Initially, when inspecting the right front longitudinal beam, it was found that there were obvious weld repair marks on the longitudinal beam. It seems that the accident in front is not small, which leads to the repair of the front bumper, front fender and longitudinal beam.

Knock on the blackboard, the point is coming! Because many radiator frames of Japanese cars are welded on the car body, the longitudinal beams of this car are welded and repaired, and the radiator frame is inevitably repaired. The frame you can see here is also obviously deformed.

At the left front longitudinal beam, there are also obvious traces of post-repair. The whole longitudinal beam is very uneven.

And the side beam of the front fender also has obvious repair marks.

Looking at the frame of the right water tank from below, there are also obvious maintenance marks.

The water tank frame on the left side also has obvious maintenance marks, and the front anti-collision beam also has obvious disassembly marks, and the wiring harness buckle is not installed.

The outside temperature sensor has not been reinstalled. This is the result of the mechanic’s carelessness, and the front bumper spray water is also sprayed on the bellows of the internal wiring harness. These are more casual paintings, non-stop.

After the inspection here, it can be concluded that the accident of the vehicle is likely to be the replacement of the whole front face, including the deformation of the fender longitudinal beam and the deformation of the side beam, and the water tank and condenser are definitely not guaranteed.

Seeing that the repair marks of the longitudinal beam are so serious, the two front shock absorbers of the vehicle are still in the normal range. It seems that the vehicle didn’t hit here, but the repair of the longitudinal beam has been a proper major accident vehicle. The fans are having tea with the seller now, so I can’t go in and disturb them directly. I’ll tell him when it’s time to check the chassis.

Engine compartment inspection shows that the brake oil has deteriorated seriously and needs to be replaced in time.

There is also the deterioration of the engine oil, but the internal carbon deposit is still relatively small, so it is good to replace the engine oil.

When checking the oil, it was also found that there was a slight oil leakage in the valve cover. After so many years, it is estimated that the seal is also aging.

The battery also needs to be replaced because the car has been parked for a long time, which is inevitable. Other parts of the engine compartment are still normal, so I won’t list them here.

Then we checked the inside. The development and design of the eighth generation Accord is "advanced-strong", which means the perfect integration of "forward-looking technology and radical power". According to this concept, Honda Technology Reseah has gathered the latest technologies and developed a brand-new technology platform, which embodies the perfect interpretation of Honda’s global DNA in many aspects such as design, safety, dynamic performance, handling and environmental protection.

Look at the seat part first, there is no sign of disassembly of the seat.

There is no obvious corrosion on the lower part of the seat. I can tell you here that vehicles that have not been flooded normally, especially Japanese cars, have not seen any traces of corrosion for more than ten years, and many fans have reacted. Seeing a little corrosion on the car, the car always argues that it is caused by empty air and water.

This statement is very untenable. Concave man has seen many cars. Although each manufacturer is different, some other brands will have corrosion, but after watching so many Japanese cars, corrosion will basically not happen. So it’s best to have a bottom in your heart when you read it, and don’t be cheated.

Similarly, no obvious corrosion was found in the steering column.

The fuse box in the car is also relatively clean, and no rust and sediment are found.

The cigarette lighter part is also normal, basically excluding the existence of blisters in the vehicle.

However, the vehicle seat is seriously worn, but after all, it is more than 100,000 kilometers. After more than ten years, these are still within the normal range.

As I said before, there was an accident in front, so serious that the airbag must be replaced. Here, the airbag was found disassembled.

Another small problem is that the rear air outlet has been damaged and cannot be adjusted normally.

Then we started the vehicle and found that there was no fault light on the vehicle. The mileage shown on the vehicle meter is 135,266 kilometers. According to the wear and tear of the interior, it should be the actual mileage of the vehicle.

After starting, we tested the functions and found that all the functions of the vehicle can still be used normally. Sure enough, the durability of Japanese cars is still relatively high.

The fly in the ointment is that a desk lamp is broken, so it will be fine to change a light bulb in the future.

The cooling effect of empty space is still surplus. According to some car dealers, empty space can freeze watermelons. However, when the compressor works, the vehicle has obvious jitter. Later, it is necessary to check whether the throttle blockage leads to insufficient air intake or compressor failure leads to jitter.

Seeing this, the next step should be the road test, which is on the shelves. Fans also heard the sound of the car starting and came to ask me how the car was. I didn’t expect the seller to follow, so I told him about the car and the previous maintenance. He was also surprised to hear this. He said that the seller didn’t explain the situation at all, and he said that he would definitely not come.

The seller also said that there were many cars at home, otherwise they wouldn’t have sold them. Besides, I also saw the car being left here for so long. I thought it was really him. It seems that he doesn’t want to drive by himself because of the accident. In this case, I won’t look at the latter part. It seems that I have no fate with it. So you can leave first, I’ll go in and talk to him, and then I’ll think about it.

It’s time to sum up the vehicles today. The automatic standard version of Honda 2008 Accord 2.4L EX tested by the seller today quoted 68,000 yuan, which was significantly higher than the market price. At present, the transaction price of this car in the online market is around 53,000, but because it is Japanese, the quotations in many places are relatively high, specifically in the early 60,000 s. But today, the price of the vehicle is 68,000 yuan. Obviously, I’m sorry about this car condition. The accident in front was so serious that the seller thought he put it online.

Later, fans also said that they finally found a car and thought it would be more reliable than the car dealer. That man wanted to meet this kind of situation. Fortunately, he brought someone to test it today, otherwise he would really do it. Concave man also reminds everyone here that if you buy a popular style that has been popular for a long time this year and also has the attribute of "feelings", you should read it carefully, otherwise you will lose a lot in the future.

On the one hand, the vehicle is older and it is more difficult to sell it later. On the other hand, if the vehicle is in poor condition, the cost of going back for maintenance is also higher, and the cost of maintaining the vehicle is also higher. Just like today’s Accord, although the engine part seems to have little problem, even a 200,000-kilometer Japanese car will not have serious engine problems. The key point is that this vehicle accident is relatively large, and the safety of buying it later cannot be guaranteed.

Ok, that’s the end of today’s test sharing. I am a second-hand test technician in vehicle inspection. If you have a favorite car, but are not sure about its condition or other problems related to used cars, you can pay attention to us. Car inspector is willing to be your friend who knows cars best!

Like it, like it, and spray it if you don’t like it. I repair cars more, study less, and write badly, so please bear with it. If you are as optimistic about used cars as we are, or if you want to be an expert, don’t forget to collect and forward them!

New car 3.8 million, lost a (||) ten thousand kilometers. Buyer: What a bargain.

At that time, the new car was 2.6 million, and it lost 2 million after driving 30 thousand kilometers. Is it worth 600 thousand to buy this car?

It landed nearly a million years ago, and now it only costs 40 thousand. Can you afford this (||)?

Why did A3.3 million A 5L run for 2,000 kilometers and sell it?

Welcome to [Autohome Leshan Promotions Channel] to bring you the latest car promotions. For high-profile electric models, we are proud to announce that car buyers in the Leshan area are currently enjoying a grand promotion. Car buyers can expect up to 28,000 cash discounts, which reduce the starting price of the eπ 008 to an attractive 188,600. This is a great opportunity not to be missed. If you are interested in the eπ 008, click "Check Car Price" in the quotation form to lock in this real offer and make your car purchase plan even more cost-effective.

The exterior design of the car series eπ 008 shows a futuristic technological charm. The front face adopts a unique matrix design, and the air intake grille presents a delicate honeycomb structure, like the vein of the future city, with smooth lines and a sense of power. The overall style reflects the perfect combination of elegance and movement, which is unforgettable at a glance. The body lines under the light and shadow effect are like dynamic sculptures, showing the personality and fashion of the eπ 008.

车系eπ008以其精致的侧面线条展现了独特的设计美学。车身尺寸为5002mm*1972mm*1732mm，轴距达到3025mm，提供了宽敞的车内空间。前轮距与后轮距均为1650mm，确保了良好的行驶稳定性。轮胎规格方面，它采用了265/45 R21的轮胎，搭配动感十足的轮圈设计，不仅提升了视觉效果，也为驾驶者提供了更佳的抓地力和操控性能。

内饰方面，eπ008以简洁而科技感十足的设计理念为主导，采用高级皮质包裹的方向盘，不仅手感舒适，还支持手动上下+前后调节，满足驾驶者的个性化需求。15.6英寸的中控屏幕矗立在仪表台中央，清晰易用，集成多媒体系统、导航、电话和空调等多种功能，方便驾驶员操控。座椅方面，采用了仿皮材质，既耐用又具有良好的触感，前排座椅提供加热和通风功能，且支持2向腰部支撑调节，确保驾驶者长途驾驶的舒适性。此外，后排座椅支持前后调节和靠背调节，并配备了腿托调节功能，以及比例放倒功能，为乘客提供了灵活的乘坐空间。

车系eπ008搭载了一款1.5T发动机，其最大功率达到了108千瓦，能够提供出色的动力输出。这款发动机具备147马力的强劲表现，配合电动车单速变速箱，确保了车辆在行驶过程中的高效能和平顺性。

总结车主的评价，东风奕派008的外观设计无疑是一大亮点。极简风格与新能源元素的巧妙结合，使其在众多车型中脱颖而出，尤其是前脸的智能星光格栅和多场景灯语，为用户带来了前所未有的视觉冲击和科技感。D柱的充电指示灯更是科技与实用性的完美融合，体现了东风奕派008在细节之处的匠心独运。车身侧面的线条与细节设计同样让人印象深刻，不愧为一款注重设计感和智能化的新能源车型。对于那些追求个性和科技体验的驾驶者来说，东风奕派008无疑是值得考虑的优质选择。

1905 movie network feature We sat in the interview room waiting for Li Shaohong, her last interview of the day. After the interview with the previous media, she temporarily left to take some pictures in the hallway of the hotel.

During this short period of time, the staff looked at the interview outline and exclaimed with emotion:"Why are the questions of each family similar, all of them are asking, why didn’t you make a movie for more than ten years, why did you choose Bai Baihe, and why did you choose this novel?"

　

"Okay, then let’s not ask these questions, let’s talk about something else." We said.

　

But what should we talk about without asking these questions?

　

After all, the name Li Shaohong is so close and so far away to the film media. She is always seen in various activities of the Directors Association; every few years, she will start a new TV series; or behind some star names, she actually has her.

After 12 years, he directed a movie again

But she is farther from the media than her classmates Zhang Yimou, Chen Kaige and Tian Zhuangzhuang. It seems that the three words "do not explain" have become a word etched in the hearts of the most famous graduates of the film school.

　

We also want to know why the most famous female director of the fifth generation, when she remade her film 12 years later, focused on casinos and gambling.

　

1

Yes, Li Shaohong has not made a movie for 12 years. Compared with her movie works, those TV dramas that have won stars are more recognized in the hearts of audiences.

　

Her TV series are far from this era – with "Orange is Red" a story of the Republic of China; "Daming Palace Ci" is about Wu Zetian; "Dream of Red Mansions" is based on classical novels.

　

But the movie is different. From her debut, she has turned her attention to the contemporary. Later, this set of eyes focused on women.

She was not satisfied with Murder of the Silver Snake.

Back then, the film academy taught French author films, and they spurned Hollywood very much. As a result, after arriving at the Beijing Film Factory, Li Shaohong caught up with the commercial film trend in 1987, and his debut novel was completely different from that of his classmates.

　

"The factory asked me to make such a film, and I even cried my nose. I felt like I was so miserable. Zhang Yimou and Chen Kaige were all filmed. How could my life be so bad, and I even sold such a commercial film. A broken snake! I felt really frustrated at the time."

　

Class leader Tian Zhuangzhuang advised her: "You can shoot, at least you can get a chance to prove that you can do it, and you can shoot what you want when you get approval."

Li Shaohong’s debut novel "Murder of the Silver Snake"

The last "Broken Snake", in an era when a movie sold less than 100 copies, sold more than 200 copies at once, becoming the highest-grossing movie of the year.

　

Li Shaohong also got the opportunity to make the movie he wanted to make.

Adapted from the novel "A Pre-publicized Murder" by Marquez. It tells the story of the mountain village girl Shouzhen. I thought that from this movie Li Shaohong as the director, the creative consciousness had sprouted.

"Scarlet Morning"

But she herself felt that it was the beginning of her consciousness.

　

This is because Li Shaohong thinks that the identity of a female director is not new. As a soldier at the age of 14, Li Shaohong said that he forgot all the things of girls. "Beauty, color, I don’t pay attention to these." This is especially true when filming, and everywhere you go is a black vest. A pair of pants is worn out, and Li Shaohong’s habit is to keep it for filming.

Back then, there were more than 20 female directors at the Beijing Film Factory. Li Shaohong went abroad to participate in the film festival, and one of the most annoying questions was how many female directors there were in China. In her opinion, the professional men and women are the same, and it is not because they are women that they can work less and get high marks.

　

But then she found that what was missing was a conscious awareness, a failure to realize that gender issues were a problem. Compared with male directors, women’s way of looking at society, storytelling methods, and experience of human nature may be completely different.

　

Looking back at the films before "Pink", Li Shaohong felt that she relied on the impulse of art. "Just like a person’s first love, it is completely the effect of impulse hormones." But when she made "Pink", she realized how important female consciousness is to her creation. Instead of rejecting it, it is better to consciously use it as an advantage to express it consciously.

When Li Shaohong made "Red Pink", he began to have a female consciousness about creation

This idea arose after the crew arrived in Suzhou. Less than 10 days before filming began, Li Shaohong suddenly felt that the script that had been changed seven or eight times was not the same as when she first read the novel. She decided to write the script again. Before the entire film crew arrived in Suzhou, they were locked in the room alone and changed it again without eating or sleeping.

　

She remembered what touched her when she first read the novel: The story of "Pink" is not about the transformation of prostitutes after 1949, but the different choices of two women in that era in the great changes of the times. Their occupations are the same, but their fates are completely changed by their personalities.

Screenshot of the movie "Pink"

Li Shaohong changed the script back to its original intention. She suddenly felt enlightened: "I suddenly realized that the most important thing I should keep is what I saw in the first place. It is the most important thing that I should write these two characters with that feminine feeling. So I think it is thanks to the enlightenment before."

　

Her next few films: almost all of them are looking at contemporary women. Using these films as road signs, it seems inevitable that Li Shaohong will stop at this stop.

2　

At the premiere of "Ma Pavilion is a City," Li Shaohong said that Yan Geling’s novels are so popular that every time there is a story he wants to shoot, he finds that it has been snatched away by male directors. Opportunities for cooperation have never been found.

Li Shaohong had been waiting for this opportunity for many years. While filming "A Dream of Red Mansions", Yan Geling and Yang Lan came to visit the class with two bags of books. Li Shaohong was very touched and said to Yan Geling, "I thought one of them was new."

　

The great writer said that they were all published in the past.

　

Li Shaohong said: "Then I have basically read all these books of yours, and some people have photographed them. So I especially want to have a subject that no one has photographed. Do you think there is one that is the most suitable for our cooperation?"

At this time, Yan Geling told Li Shaohong that she had another novel she was writing. Half a year later, Li Shaohong became the first reader of the novel called "Mom Pavilion is a City".

　

"When I read the novel, I felt as if I had been waiting for such a story for so many years. Although casino life is far away from me and I am blind to gambling, I think the core of the story is about’gambling ‘. Gambling doesn’t just happen on the gambling table, life is a gamble. You can bet on the future, destiny, or emotions."

　

When he saw the novel, Mr. Li said, he felt as if he had been waiting for a story like this for 10 years. "I really want to make more movies. Movies are still the passion of my life. Movies need to have a good story, a good subject matter. It’s not easy to wait."

But we are really curious, Li Shaohong, who is used to filming female emotions, will shoot a gambling story in a casino when she enters her 60s?

　

If gambling is used as a metaphor, then every film of the director can be equated with this metaphor in his creative career. Li Shaohong said that every time he makes a movie, he puts his whole heart into it and fights it.

　

"Because you have to go back to zero every time, you have to start every time, and then every time you have to encounter something challenging, you have to face it, because you are a person who has to change from imagination to reality, so you will have to pay a lot of price to build your kingdom, your imagined world. So I think it has a certain characteristic of taking a gamble with yourself."

"Murder of the Silver Snake" bet on creative autonomy; "Pink" bet on the Berlin Silver Bear; "Ci Daming Palace" and "Orange Red" bet on higher national awareness.

　

Why are you tempted when you are in middle age and give it a try again?

　

Probably when Li Shaohong is put back into the director’s coordinate system for review, he will still be standing in the fifth generation team full of scrutiny of the times. What surfaced in "Ma Ge is a City" was an emotional story; undercurrents surged, about 40 years ago, the changes of a country and economic system.

　

3

The script had been written for two years. As the original author, Yan Geling participated in the adaptation of the script and kept her best character feelings in the adaptation.

Original author Yan Geling (middle)

The screenwriter of "Women’s Forty", Chen Wenqiang, helped Li Shaohong grasp the cultural atmosphere of Hong Kong and Macao, rather than making "Ma Ge is a City" a mainland-style Hong Kong and Macao film.

　

Li Shaohong invited reeds again.

The first time they talked, they were rejected. Reed said, "How can I write about this woman?" When they met again, Reed decided to participate when he heard the whole story. He felt that "Mom Pavilion is a City" was the coolest one in all of Yan Geling’s novels.

　

Reed helped Li Shaohong broaden the context of the film era. He focused his energy on Wu Gang’s role of Kevin Duan, explaining why there are so many such people in this city, and what kind of experience can make Kevin Duan become such a person. Give the film a very solid foundation for the changes of the old era.

　

The movie is from 1999 to 2014. The characters follow the course of the times to start a business and work hard. Li Shaohong projects a certain era in the three men who surround the heroine Mei Xiaoou. Lu Jintong is a person who got rich early, but can’t control his destiny; Duan Kevin is the process of the last glory and decline of a generation of entrepreneurs; Shi Qilan is a person who follows the ups and downs of the times.

Mei Xiaoou was one of the reasons she wanted to make the film. After reading the novel, the girl’s face was blurred in Li Shaohong’s mind, but she began to imagine what this girl with characteristics should look like.

　

Li Shaohong thought of Bai Baihe, a very dramatic face that can make people with stories. Li Shaohong said that Bai Baihe has a lot of personality and a sense of independent existence. These are the conditions she thinks a good actor must have: "I will think she is an actor to work with. And I think she will create a different character."

From receiving the script to setting the role, Li Shaohong observed Bai Baihe for one year. During that year, she first watched all of Bai Baihe’s films, and then went to visit Bai Baihe’s classes. During this year, Bai Baihe appeared in two or three plays, and Li Shaohong went to visit classes in each play. Not to chat, nor to talk about character relationships, but to let her know Bai Baihe and let Bai Baihe know her. "Understanding each other is as important as knowing the character she is going to play."

　

A movie with a length of 2 hours and as many as 147 scenes will collapse if the heroine in each scene is not selected properly.

　

The emotional experience you have is not the first love, but the emotion between mature men and women, which requires experience to achieve. In Li Shaohong’s opinion, Bai Baihe is a particularly suitable candidate.

　

In addition, Li Shaohong felt that Bai Baihe "has reached a time when he can cross a hurdle in his acting skills, and such an opportunity is rare."

　

4

Few directors would consider the choice of actors from this perspective, but Li Shaohong would. One of the reasons should be that she and her partner Li Xiaowan can be said to be the first generation of actors.

　

Li Shaohong treated actors with family-like care and attention. He dug out Zhou Xun and told her about Vivien Li. He felt that Zhou Xun was like her and would definitely follow her path. But he was worried that after Zhou Xun entered the character, he would not be able to get out.

Zhou Xun starred in "Daming Palace Ci" directed by Li Shaohong

Shooting "Daming Palace Ci", Li Shaohong helped Zhou Xun liberate his nature; in "Orange Red", he consciously turned her from a girl to a girl, from Huadan to Tsing Yi.

　

Hoping that Zhou Xun could express her soul’s feelings, Li Shaohong filmed "Baby in Love". As a result, Zhou Xun was unable to extricate himself, which affected her mood for a year. Li Shaohong helped her take it and changed the environment for a while.

Zhou Xun once again starred in Li Shaohong’s "Baby in Love"

Chen Kun, who signed with Li Shaohong, also hopes to cross a threshold.

In Li Shaohong’s opinion, stepping over might help him open up a larger field of performance. And this threshold is the type of idol that Chen Kun has deeply rooted in the hearts of the people. Li Shaohong shot and let Chen Kun play the villain, the idea is to let the audience feel the potential of his various performances.

Chen Kun makes a bold breakthrough in "The Door"

When filming "The Door," Chen Kun said that Li Shaohong was correcting some of his habitual performances. For some dissatisfaction, Li Shaohong would directly say: "Fake, Chen Kun, don’t come." In addition to asking for real feelings at the beginning, but also to move up. After filming "The Door," Chen Kun put it down. Li Shaohong said that after Chen Kun opened the door, he became more comfortable and began to be able to control various characters.

　

From directing, to founding companies, and signing artists, Li Shaohong has personally experienced every development intersection of film since the reform and opening up.

　

In 1987, she became an outlier among the fifth generation of directors, with her debut film, Murder of the Silver Snake, which sold 200 copies.

　

After filming the film, she suddenly found that it was no longer the studio that sold copies, but she had become the one who carried the film one province at a time. The final box office reached 20 million, and the distribution model set more than 20 years ago has not changed greatly.

The movie "Pink."

In the same year, with the reform of the film industry mechanism, Li Shaohong and Li Xiaowan established Rongxinda Film and Television. When Zhou Xun was signed, the agency contract was the first for an actor in the country. Unsure how to sign and write the contract, Li Shaohong and Li Xiaowan puzzled for a month or two.

　

Looking back at every step he took, Li Shaohong sighed: "Anyway, I thought I was very unlucky at first, as if there was a hurdle when something came to me. In fact, history is like this, and now that I think about it, I actually feel very lucky."

　

Beginning in 2011, Li Shaohong became the president of the China Film Directors Association and was re-elected for another term in 2015. In her hands, the recognition selection of the China Film Directors Association has become annual, with a preliminary jury and a final jury. Sixth-generation directors and her old classmates and seniors have served as chairpeople of the two jury committees each year.

Li Shaohong serves as the president of the China Film Directors Association

The position of president of the China Film Directors Association has given Li Shaohong a more official role as a director and company manager. She said that she is not a social type, she is not good at words, and everything she wants to say is in her movies. But at a director’s association event later, Chen Kaige told her that I didn’t find you in school with such strong organizational skills.

　

Li Shaohong replied to her old classmate: "Director, I think of every event as a movie, and it seems that I am bold."

　

In 2015, the Directors Association started the "Green Onion Project" again, hoping to support young directors. This year, director Li Shaohong has not made a movie for 8 years. The Green Onion Project has released many films by young directors this year. When seeing these newcomers, I wonder if Li Shaohong will be worried about the decline of his creativity?

Li Shaohong helps with the "Green Onion Project"

Li Shaohong did not answer the question directly. She said that for a long time, she went to stand for others and cheer for others. She did not stand on the stage, but in the audience.

　

"You know what?" she asked us. "It’s an opportunity for you, as an observer, to see other people’s films, and you’ll benefit a lot. If you don’t train young directors, you won’t know what they’re thinking, what their state is like. So I’m actually grateful for these experiences. It didn’t actually pull us apart, it brought us closer."

She used riding a bicycle as a metaphor. She had been riding a bicycle since she was a child, and she might not have ridden it for 10 or 20 years. However, once the bicycle was in her hands, she might still ride it once she got up.

　

"Movies are still an instinct of mine," Li Shaohong said.

Seeing that the Spring Festival is just a few days away, the major films are on full fire for crazy promotion.

Zhang Yimou brought all the creators of the new film "Article 20" to sweep the building on Sina Weibo, an extremely important site in the Internet window. All the actors were present, except Zhao Liying.

However, there was an interactive connection with her at the scene, and in the chat, Zhao Liying mentioned that she was filming wholeheartedly and would be on the crew throughout February. This sentence also answered the question that some fans on the Internet had been asking Zhao Liying whether she would participate in this year’s Spring Festival Gala. That is, throughout February, she will not show her face and will be filming wholeheartedly.

During the Chinese New Year, she maintained such an enthusiasm for filming, which was enough to show that she had a strong determination to be a good actor and to maintain a sense of mystery in the impulsive entertainment.

Peer praise is more likely to raise expectations

Gao Ye, who starred in "Article 20" together, mentioned her collaboration with Zhao Liying when she was sweeping the building. She said that at first, when she first entered a crew with Zhao Liying, she saw Zhao Liying not saying a word, thinking that the other party did not speak much, but later found out that she was trying to enter the role to keep the same channel inside and outside the play.

Gao Ye said: "She suddenly spoke, and she will not get used to it."

Also, in a jumping scene that everyone saw in the movie, Gao Ye said that as an actor in the same scene, she was deeply shocked by Zhao Liying at that time, which made her feel heartbroken and said, "I especially want to save her."

Not only did Gao Ye praise Zhao Liying, but even Zhang Yimou said in the interview that Zhao Liying gave him a great surprise. This time, the performance achieved a certain degree of ceiling. Even the role setting, the hearing-impaired person played by Zhao Liying, was also inspired by the creativity of the actor.

After analyzing the characters, Zhao Liying’s suggestion was immediately adopted by Zhang Yimou. Zhang Yimou also said, "Yes, why was I so stupid that I didn’t expect it. In this way, the tension of the character story suddenly came out, because everything in this story originated from her."

Zhao Liying, who dared to put forward his suggestion in front of Zhang Yimou, was even more praised by Zhang Yimou. Zhao Liying, who still looked like a little flower in the eyes of the audience, seemed to have changed. With such praise from directors and actors in the same industry, Zhao Liying made everyone look forward to it more and more.

All year round

Since March 2023, Zhao Liying has been seamlessly entering the group, with five movies and TV dramas a year. Whether it is starring or cameo, it shows that she has been working all year round. At the end of this year and the beginning of this year, when everyone wants to go home early, she is still in the crew.

I heard that after the filming of this drama, I will immediately enter the next group at the end of March. The spirit of this model worker is more positive than Xiaohua who is on the rise.

As a relatively special industry, everyone in the entertainment industry will not rest during the Spring Festival, and will come out to participate in various galas and celebrations to serve and entertain the public. Especially the Spring Festival Gala, no matter how much the Chinese people complain now, they will still turn on the TV as background music on that day. All the stars in the entertainment industry are also proud of being able to stage the Spring Festival Gala this year, not to mention the actors who need movie promotion. Appearing on the day before the Spring Festival Gala is watched by the whole country will have a greater boost to their box office the next day.

Zhao Liying, who had been on the Spring Festival Gala before, had also been in the C position, but this year, in order to focus on filming, she chose not to participate in any activities. Because even if she participated in the Spring Festival Gala, she could also ask for leave from the crew. Some actors did this, but Zhao Liying chose to focus on the crew. From the publicity activities she participated in with Zhang Yimou to the Spring Festival Gala this year, everything had to be compromised for her filming.

There is no weakness in competitive motivation and professionalism

Zhao Liying was trying so hard to curl up, of course, for a reason. Everyone joked that the curse of "85 Xiaohua holding hands, whoever soars first is the dog" had been lingering on them.

Zhao Liying had a slight lead earlier, but Yang Mi has been catching up recently. Two days ago, Yang Mi gave a ten thousand word interview, which has lived up to many marketing accounts in China. Every revelation is something that the whole of China has been talking about before, such as 300 million betting, all year round, more than ten plays a year, and mechanical acting. Yang Mi is real, about her own problems, I know clearly, and even after finishing a line, I have to sip my mouth to respond, throwing all the complaints of netizens to her over the years.

Daring to respond to all of them is the confidence in the new drama "Harbin 1944". I heard that this drama has achieved redemption for Yang Mi, making her completely smash herself and give up all her little filming habits. In addition, Yang Mi has got a new big cake, that is, "All Things Live", a rural drama. Moreover, due to the long span of the drama, Yang Mi plays a village woman again. In order to adapt to the role in advance, she has already gone to the filming location to experience rural life in advance according to the requirements of the crew. This was something that I couldn’t even imagine before, but now Yang Mi actually stopped for half a year, just for one role in one play.

Then, it is conceivable that Zhao Liying, who is already very curly, has to redouble her efforts when she sees that her opponent Yang Mi has been so attentive for many years.

　　Entering April, although the scorching sun has not yet scorched the earth, the battle for freezers, which is the lifeblood of the beverage industry, has entered a white-hot stage.

　　New distribution public data show that 79% of consumers will choose to buy frozen drinks in summer, of which 81% of consumers will choose other companies’ frozen products because the target drink is not frozen; end point store freezer can increase sales point sales by 29%, taking the market common single door freezer as an example, you can immediately increase about 50 rows and 20 pieces of sales orders.

　　In addition to providing instant cooling, freezers are often located in the prime location of the store, providing a natural advantage of close contact with consumers. Companies can bring their products to consumers’ attention, which not only broadens the distribution surface, but also increases the exposure of the product.

　　It can be said that the freezer, the "invisible battlefield" of the cold drink market, has undoubtedly become a golden fulcrum for brands to promote sales, increase exposure, and then increase performance, and its importance is self-evident.

　　In this context, major brands continue to put up the ante offline freezer in 2024, trying to occupy a favorable position in the limited end point retail space, in order to achieve better results in the upcoming sales season.

　　So, from the offline visits, what is the intensity of the freezer battle in 2024? Which beverage companies have seen a significant increase in their investment in 2024? Can they achieve the desired results?

　　01 Drink giants are fighting hand-to-hand, and offline freezers are fighting fiercely

　　"In the summer, there is no sales without frozen display, which is the accepted market law in the sales industry of fast-moving consumer goods." A beverage marketer who has been in the industry for many years revealed to the media that frozen display is the last part of the offline sales channel, which often requires salespeople to visit one by one and give enough generous discounts or subsidies, so that the physical bosses at each end point will be willing to display brand products.

　　Every morning at 8:30, Li Hao, the salesperson, immediately took his colleagues to the offline store after the company’s morning meeting. The sales area he is responsible for has 100 to 200 customers, and he runs an average of 20 to 40 end point stores every day.

　　Every store, Li Hao will be in the Nongfu Spring internal business App clock in record, each store stay time to be controlled in 5-30 minutes, during the period in accordance with the company’s very detailed product display regulations, sorting freezer goods and record data, find abnormal timely report.

　　"Just after the Chinese New Year this year, the salespeople of cold drink brands have started to come to the door one after another." According to Su Kexin, the owner of a convenience store in Jiangsu, the three freezers in the store are all given away by different brands, and the monthly subsidy ranges from 120 to 200 yuan. The subsidy has increased a little this year. But the condition is that the corresponding freezer can only sell products of the brand, and the owner cannot mix other products. Once discovered, the subsidy will be cancelled.

　　Ding Xiao, a cold drink salesperson from Mengniu, also admitted frankly: "This year, the pressure is particularly high. In order to win a small supermarket, we went to the boss every now and then to get close to each other. In addition to giving corresponding subsidies, we also did a lot to help move goods, but unfortunately we lost to another cold drink brand because the other party’s subsidies were higher."

　　Ding Xiao also revealed that the competition between supermarkets and convenience stores has always been fierce, but this year it has become even more "involved". The entrance fee alone has increased by more than 10%. Even if you win this area, you will have to pay the "rent" of the freezer every month.

　　Behind the increasingly "rolled" freezer battle, naturally there are beverage companies that continue to sell up the ante end point, and in 2024, the most powerful one is Wahaha.

　　The owner of a store in Hangzhou, Zhejiang, revealed to the odd-even faction that on the seventh day after Zong Fuli took office, Wahaha’s regional manager came to his store and took the initiative to send three freezers.

　　Jiangxi agent Wu Qizhen also confirmed the news to the odd-even faction, saying that Wahaha is currently actively putting freezers to offline end points, and dozens of freezers have been placed in each nearby county.

　　This freezer not only has a positioning function, but also has a camera inside. According to the real-time sales situation, a staff member will contact to replenish the goods, "If the freezer is empty and put some other brands of water, wow haha, the other side will turn a blind eye, but when replenishing the goods, the other party also hinted that the water is selling well now, and advised us to prepare more goods in the warehouse."

　　But they also said that although Wahaha attaches great importance to end point sales this year and puts all its efforts into offline freezers, in the past five years, Nongfu Spring’s freezers have been all over major convenience stores, firmly occupying the prime area of convenience stores in prime locations. Even if Wahaha starts to make efforts from now on, it is impossible to form a match in the short term, let alone in this kind of offline sales, which requires relatively heavy assets such as self-purchased freezers.

　　In addition to the freezer sales of giants such as Nongfu Spring, Wahaha, and Mengniu up the ante end point, some beverage companies that are not so "big business" have also shown an aggressive attitude, and have made a lot of efforts in the display contract and frozen delivery.

　　Boss Lin of Jingzhou, Hubei, described the odd-even faction that in the past three years, the most active regional agency brand he has come into contact with is (), whether it is the placement of its own freezers or the subsidy for renting freezers. Naturally, Dongpeng Beverage’s products have also been placed in the most prominent position in the beverage area.

　　"Dongpeng’s hydrating products are also being promoted vigorously this year. According to the current promotion efforts, we will naturally put them in a place where consumers can see them at a glance. Customers can pay for a bottle before checking out, and there will be very good sales in summer."

　　While brands continue to increase their investment in offline channels, and products are seen by consumers, there will naturally be some brands that have been squeezed into less prominent positions due to insufficient investment.

　　As a child growing up in central China, () has been one of the must-have drinks for the post-90s generation since childhood, but after this round of offline visits, the star products that have been placed in the middle of the shelves in memory seem to be "hidden". If you don’t pay special attention, it is difficult to see the plum garden placed in the corner.

　　"It’s normal, other brands have freezers and subsidies, so they must put their products in the most conspicuous position. Although the purchase volume of Plum Garden is OK, they are all old faces, especially in summer, almost no one will choose Plum Garden." When asked about the offline channel situation of Plum Garden, Boss Lin also said that it is just a normal sales relationship, and there is no subsidy from other brands to make him excited. "If there are not many people coming to buy, Plum Garden will not continue to buy."

　　02 Wahaha and Dongpeng Beverages, storming the hinterland of Nongfu Spring?

　　The battle for freezers among beverage companies is actually nothing new, but Wahaha’s strategic adjustment to offline channels in 2024 is even more eye-catching. Looking into the reasons, it is not difficult to find that this is not only a realistic choice to deal with fierce competition, but also a long-term layout to adapt to consumer trends and reshape market position.

　　After the death of Wahaha founder Zong Qinghou, Wahaha was pushed to the forefront of the traffic trend, its products were sold out, and the brand also ushered in an unprecedented "super traffic".

　　But just after the online products were bought out by consumers who were "wild consumption", everyone also found the shortcomings of Wahaha, that is, the end point of the offline is not complete or even impossible to see Wahaha’s related products. Instead, Nongfu Spring, the "target" set up by public opinion, has deeply controlled all convenience stores.

　　And Zong Fuli, who took over Wahaha, naturally wouldn’t miss this opportunity.

　　According to media reports, a letter to all sales staff "circulated on the Internet in mid-March, which mentioned:" Now is the moment when Wahaha receives unprecedented attention; to fight the end point distribution surprise battle, the goal is to "let everyone see and buy Wahaha products".

　　When it comes to specific operations, Wahaha will make every effort to increase the delivery of freezers, with the intention of reconstructing offline sales channels. However, Wahaha, which has always adopted the joint sales model and has not been closely related to extensive end points, may still be difficult to match compared with Nongfu Spring, which has been deeply cultivating offline channels for many years.

　　According to Nongfu Spring’s financial report, as early as 2019, Nongfu Spring has shown a strong channel control. Its products cover more than 2.37 million end point retail outlets across the country, and more than 360,000 freezers are displayed at various sales end points. And in the next two years, Yuan Qi Sen Lin played a vigorous "freezer" defense battle.

　　At that time, Yuan Qi Sen Lin offered a high subsidy policy, encouraged cooperative stores to dedicate their custom freezers, and even took tough measures such as deducting display fees for stores that violated the display agreement, aiming to exclusively occupy the refrigerated display space of the core retail point, aiming at Nongfu Spring.

　　And Nongfu Spring also launched the "God of Wealth" campaign, under the banner of "Seize the competing freezers and buy back our freezers". For stores that dare to put Nongfu Spring sparkling water in the freezers of competitors, it has launched a radical promotion method of "placing a bottle and giving away a bottle of Changbai mineral water".

　　Under the continuous up the ante, Nongfu Spring with strong funds finally won, and in this round of sparkling water dispute, continued to increase the investment in freezers. As of now, it is roughly estimated that Nongfu Spring has more than 800,000 freezers, and they are all "golden" positions in the round of competition.

　　For Wahaha, which officially opened full offline sales in 2024, it is still too difficult to cross the mountain built by 800,000 freezers.

　　In addition to Wahaha, Dongpeng Beverage has also shown a high degree of enthusiasm and decisive determination in the delivery of freezers, making it the most radical force among non-giant beverage companies.

　　Dongpeng Beverage, which started with low-cost, rebate marketing, has focused on channels after gaining initial recognition from consumers, the most important of which is the placement of offline freezers.

　　At an investor exchange meeting at the end of last year, when asked "what is the goal of the future freezer launch?" Dongpeng Beverage said: "The company has accumulated more than 100,000 freezers in the city and will continue to increase investment next year. We have always believed that frozen is the best display, display is the best advertising. With the increase in the number of outlets and the development of multiple categories, the company will continue to increase the number of freezers."

　　The odd-even faction has also contacted Dongpeng Beverage. When asked about the pace of freezer placement in 2024, Dongpeng Beverage responded that the company’s offline network expansion has always maintained a high growth rate, of which freezer placement is the core strategic move. This strategic direction will not change in the next few years.

　　The other party also said that in view of the limited channel resources, the company that takes the lead in large-scale installation of freezers will control the sales initiative. Based on this insight, Dongpeng Beverage made it clear that the deployment of freezers in the next few years will be promoted at a more rapid pace, and all freezers will be purchased by themselves, rather than leased, to ensure full control of the freezer network and long-term return on investment.

　　In addition, Dongpeng Beverage revealed that in addition to the existing functional beverage business, the second and third growth curve products that the company is actively cultivating will also rely on this growing network of self-owned freezers to achieve market penetration and rise. Through the refined operation of the self-owned freezer channel, these new products can not only reach consumers efficiently, but also quickly gain market share.

　　It can be said that in the face of the intense battle for freezers, various beverage companies are making efforts to gain an advantage in this key battle related to the restructuring of the market, but offline channels have formed a preliminary pattern in the past few years. The competition in 2024 will also become more intense under the joint promotion of new entrants and players.

　　03 is written at the end

　　In 2024, whether it is the old giant Wahaha’s turn to a strong attack, or the continued aggressive advance of Dongpeng Beverage in the non-giant camp, both reveal the increasingly irreplaceable strategic value of the freezer in the cold drink market.

　　However, in the face of the already formed channel landscape and increasingly fierce competition, whether new entrants and players can break down inherent barriers and achieve a counterattack in market share remains full of unknowns and challenges.

　　This battle for freezers is not only a test of the brand’s financial strength and channel control, but also a deep baptism of the company’s strategic vision and market resilience.

　　At present, the freezer is no longer just a container for refrigerated drinks, but an important carrier for brands to reach consumers and shape brand perception. And in this battle for the future direction of the cold drink arena, whoever can win the freezer battlefield will be able to lay a solid foundation for brand victory.

　　Key words of this week: platform economy, intellectual property, healthy China, off-campus training.

　　one Support the healthy development of platform economy!

　　On July 17th, Li Keqiang, Premier of the State Council of the People’s Republic of China presided over the the State Council executive meeting to determine the measures to support the healthy development of the platform economy, and to strengthen the excellent structure, promote upgrading and increase employment. The meeting pointed out that,First, we must develop a new format of platform economy.Comply with the needs of the masses to develop "internet plus service industry", support social capital to enter the service fields such as medical and health care, education, home economics for the aged, tourism and sports, and provide more high-quality and efficient convenience services.Second, we must optimize the development environment.Promote the convenience of registration, relax the restrictions on the registration of enterprise names in emerging industries, and simplify the procedures for establishing branches of platform enterprises.Third, we should innovate supervision methods in accordance with the requirements of inclusiveness and prudence.Explore fair supervision methods that adapt to the characteristics of new formats and are conducive to fair competition, and promote "internet plus supervision".

　　2 Ensure that the average review period of trademark registration is reduced to less than 5 months before the end of the year.

　　On July 17th, Li Keqiang, Premier of the State Council of the People’s Republic of China presided over the the State Council executive meeting to further strengthen the protection of intellectual property rights and effectively protect the legitimate rights and interests of various market players. The meeting pointed out that,First, we must continue to strengthen the enforcement of intellectual property rights.Protect the legitimate rights and interests of all kinds of market entities without discrimination.Second, we should actively promote the revision process of patent law and copyright law.Promote a new round of comprehensive revision of the Trademark Law, the detailed rules for the implementation of the Patent Law and the revision of the regulations on the protection of new plant varieties, and greatly increase the illegal cost. Third, we must continue to improve the quality and efficiency of intellectual property review. Accelerate the construction of an intelligent system for patent examination and trademark registration,Ensure that the goal of reducing the examination period of high-value patents to 17.5 months and the average examination period of trademark registration to less than 5 months is achieved before the end of the year.At the same time, improve the quality of intellectual property rights authorization registration and promote the increase of patents in high-value and core fields.

　　three It’s about your health Don’t miss Operation Healthy China!

　　Recently, the State Council issued "the State Council’s Opinions on Implementing Healthy China Action", which proposed a series of special actions to improve the health level of the whole people, targeting children, the elderly, laborers and other key groups, covering cardiovascular and cerebrovascular diseases, cancer, diabetes and other diseases, and defined the overall goals by 2022 and 2030. Specific measures include: efforts to build fitness organizations around the people and"15-minute fitness circle"; carry forwardPublic sports facilities are free or open at low fees.; Combined with the age characteristics of students, students’ health knowledge is tested in various ways.Incorporate physical education into the high school academic level test; Build party and government organs at all levels into smoke-free organs; Expand the scope of cancer screening in an orderly manner, and speed up the review and approval of drugs that are urgently needed in clinic.

　　four The new supervision mechanism is coming, and there is a big gap between good and bad credit!

　　Recently, the General Office of the State Council issued the Guiding Opinions on Accelerating the Construction of Social Credit System and Building a New Credit-based Supervision Mechanism. The "Opinions" pointed out that it is necessary to innovate the pre-link, strengthen the in-process link and improve the credit supervision of the post-link, which runs through the whole life cycle of market participants. In the post-event supervision, the "Opinions" mentioned that it should be established according to law and regulations.List of joint disciplinary measures, dynamically updated and made public; Focus on the implementation of disciplinary measures for dishonesty with strong disciplinary efforts and good regulatory effects, includingAdministrative disciplinary measures such as restricting stock issuance, tendering and bidding, applying for financial capital projects, and enjoying tax incentives for untrustworthy joint disciplinary objects according to laws and regulations; Market disciplinary measures such as restricting access to credit, flying, taking high-grade trains and seats.; andInformed criticism, publicly condemned.And other industrial disciplinary measures.

　　five Six departments regulate off-campus online training: no fees exceeding 3 months are allowed.

　　Recently, many departments jointly issued the "Implementation Opinions on Standardizing Off-campus Online Training", proposing thatBy the end of December 2019, we will complete the filing and investigation of the national off-campus online training and institutions.. The "Opinions" mentioned that the contents and personnel of discipline training, including foreigners, need to be filed, and the employment of foreigners must comply with relevant state regulations and publicize the learning, work and teaching experience of foreign trainers; The training platform should prominently publicize the charging items, standards and refund methods.Do not charge more than 60 class hours or 3 months’ fees.. The Opinions also put forward that,Whitelist off-campus online training institutions that meet relevant regulations.Those who violate the rules are listed in the grey list and rectified within a time limit. Those who refuse to rectify or fail to complete the rectification within the time limit are blacklisted, and the blacklisted off-campus online training institutions are severely dealt with according to the law.

　　six Promote the handling of traffic violations in different places, and implement the "one-stop" of household registration transfer to handle 60 convenience measures issued by the Ministry of Public Security.

　　The Ministry of Public Security recently informed the public security organs of 60 measures to serve economic and social development, the masses and enterprises at a press conference, includingWe will promote the handling of traffic violations in different places, implement the "one-stop" handling of household registration transfer, pilot the measures to accept education to reduce or exempt traffic violation points, comprehensively shorten the time limit for examination and approval of administrative examination and approval items related to enterprises, and gradually realize the "nationwide handling" of all accreditation matters.Wait.

　　seven Release the restrictions on the settlement of graduates from universities and vocational colleges and returned overseas students.

　　Recently, the Ministry of Human Resources and Social Security, the Ministry of Education, the Ministry of Public Security and other departments jointly issued the Notice on Doing a Good Job in the Employment and Entrepreneurship of College Graduates under the Current Situation. The contents of the Notice include,The provincial capital and the following cities should fully liberalize the restrictions on the settlement of college graduates, vocational college graduates and returned overseas students, streamline the settlement certificates and simplify the procedures.; Colleges and universities are not allowed to link the issuance of graduation certificates and degree certificates with the signing of graduates; Under the premise of meeting the requirements of the dissertation specification, undergraduates are allowed to apply for dissertation defense and other contents with entrepreneurial achievements.

　　eight Seven departments of "three investigations and two clearing" jointly launched a special campaign to eradicate wage arrears in summer.

　　The Ministry of Human Resources and Social Security, the National Development and Reform Commission and other seven departments jointly issued a notice a few days ago.From July 16th to August 26th, a 40-day summer special campaign to eradicate wage arrears was launched nationwide., and focus on government investment projects, state-owned enterprise projects and other projects under construction with records of unpaid wages, so as to"Three checks and two zeroes". "Three investigations" means that we must check the hidden dangers of unpaid wages; Second, we must check the stock of historical cases of unpaid wages; Third, we should check the wage payment of migrant workers in government investment projects and state-owned enterprise projects. "Two zeroes" means that through this special campaign to eradicate wage arrears in summer, the cases of wage arrears in state-owned enterprises’ projects will be cleared, and the cases of wage arrears in government projects will be cleared.

　　Xiang Zheng Ban Han [2011] No.92

Municipal People’s governments, provincial government departments and commissions, and directly affiliated institutions:

　　According to the needs of the work, the provincial people’s government decided to set up a comprehensive prevention and control Committee for heavy metal pollution and water pollution in Xiangjiang River basin in Hunan Province. The members of the Committee are hereby notified as follows:

　　Chair: Governor of Xu Shousheng Provincial People’s Government

　　Deputy Director: Executive Vice Governor of Yu Laishan Provincial People’s Government.

　　　　　　Vice Governor of Liu Liwei Provincial People’s Government

　　Members: Assistant Governor of Li Youzhi Provincial People’s Government and Director of Provincial Department of Finance.

　　　　　　Deputy Secretary-General of Yu Aiguo Provincial People’s Government

　　　　　　On Deputy Secretary-General of Jingchun Provincial People’s Government

　　　　　　Director of Environmental Protection Department of Jiang Yimin Province

　　　　　　Yuan Ganpei, Deputy Director of the Provincial Development and Reform Commission

　　　　　　Liu Pingfan, Deputy Director of the Provincial Economic and Information Committee

　　　　　　Deputy Director of Science and Technology Department of Luo Yajun Province

　　　　　　Deputy Director of Yangguangguang Provincial Public Security Department

　　　　　　Director of Ge Hongyuan Provincial Supervision Department

　　　　　　Yu Changming, Director of Provincial Civil Affairs Department

　　　　　　Deputy Director of the Department of Human Resources and Social Security of Yi Zhongmin Province

　　　　　　Director of Fang Xianzhi Provincial Department of Land and Resources

　　　　　　Yi Jihong, Chief Engineer, Department of Housing and Urban-Rural Development, Province

　　　　　　Deputy Director of Water Resources Department of Liu Peiya Province

　　　　　　Huang Qiping, Deputy Director of Provincial Department of Agriculture

　　　　　　Director of Forestry Department of Deng Sanlong Province

　　　　　　Director of Health Department of Zhang Jian Province

　　　　　　Director of Audit Office of Tang Huizhong Province

　　　　　　Party secretary of Wu Zhixiong SASAC.

　　　　　　Director of Liu Guoxiang Provincial Administration for Industry and Commerce

　　　　　　Zhu Chongzhou, Deputy Director of Provincial Administration of Work Safety

　　　　　　Director of Information Office of Kong Heping Provincial Government

　　　　　　Deputy Director of Legislative Affairs Office of Ceng Guoxing Provincial Government

　　　　　　Song Jianmin, Director of Nonferrous Metals Administration Bureau.

　　　　　　Chen Yanxi, Deputy Director of Banking Regulatory Bureau.

　　　　　　Li Weijian, General Manager of Provincial Electric Power Company

　　　　　　Mayor of Changsha Municipal People’s Government of Zhang Jianfei

　　　　　　Mayor of Hengyang Municipal People’s Government, Zhang Ziyin

　　　　　　Wang Qun Mayor of Zhuzhou Municipal People’s Government

　　　　　　Mayor of Xiangtan Municipal People’s Government, Shi Yaobin

　　　　　　Mayor of Shaoyang Municipal People’s Government of Guo Guangwen

　　　　　　Mayor of Yueyang Municipal People’s Government of Huang Lanxiang

　　　　　　Mayor of Changde Municipal People’s Government, Chen Wenhao

　　　　　　Mayor of Zhangjiajie Municipal People’s Government, Zhao Xiaoming

　　　　　　Mayor of Yiyang Municipal People’s Government, Hu Zhongxiong

　　　　　　Mayor of Chenzhou Municipal People’s Government, Xiang Lili

　　　　　　Mayor of Yongzhou Municipal People’s Government, Gong Wusheng

　　　　　　Li Hui Acting Mayor of Huaihua Municipal People’s Government

　　　　　　Acting Mayor of Loudi Municipal People’s Government of Yi Pengfei

　　　　　　Governor of Xiangxi Autonomous Prefecture People’s Government, Ye Hongzhuan

　　The office of the Committee is located in the Provincial Environmental Protection Department, with Jiang Yimin as the director of the office and Yuan Ganpei, Shi Jianhui and Xie Liren as the deputy directors of the office.

　　In the future, if the members of the Committee need to be adjusted due to changes in their work, the unit to which they belong shall put forward opinions, which shall be audited by the office of the Committee and reported to the director of the Committee for approval, and shall be written by the Committee and reported to the general office of the provincial government for the record.

　

General Office of Hunan Provincial People’s Government

　　August 5, 2011

　

Keywords: agency notice