BEIJING, Beijing, 1 December (Xinhua)-The import tariff on some formula infant milk powder has been reduced to zero, and government organizations and organizations can no longer be "willful" in the future, and the online cloud disk "involves pornography" for profit or be investigated for criminal responsibility … … Today, a number of new regulations are officially implemented, which is related to all aspects of people’s lives.

　　Tariffs on 187 categories of consumer goods were reduced, and tariffs on some infant milk powder were reduced to zero.

　　Starting today, many "Haitao people" will welcome "big gift packages".

　　According to the Notice of the State Council Customs Tariff Commission on Adjusting the Import Tariffs of Some Consumer Goods issued by the Ministry of Finance, China will reduce the import tariffs of some consumer goods at a provisional tax rate from December 1st.

　　This time, the consumer goods with reduced import tariffs include food, health products, medicines, daily necessities, clothing, shoes and hats, household equipment, culture and entertainment, daily necessities and other consumer goods, involving 187 8-digit tariff lines, and the average tax rate dropped from 17.3% to 7.7%.

　　Among them, the import tariff on some cosmetics such as lipstick, eye shadow and perfume was reduced from 10% to 5%; Import tariffs on electric razors and toothbrushes were reduced from 30% to 10%; Import tariffs on coffee machines and smart toilet seats were reduced from 32% to 10%; The import tariff of mineral water was reduced from 20% to 10%; Import tariffs on baby diapers and diapers, and some formula infant milk powder were reduced to zero.

　　The construction of buildings and halls by government agencies and organizations can no longer be "willful"

　　With the "Regulations on the Management of Buildings and Offices for Government Organizations" coming into effect on December 1, the buildings and offices for government organizations can no longer be "willful" in the future.

　　In order to strictly control the construction of buildings, halls and halls, the Regulations clearly stipulate that government agencies and organizations shall not build places and facilities with reception functions such as training centers, meetings and restaurants, or build office buildings in the name of technical business buildings, or set up office buildings in technical business buildings in violation of regulations. At the same time, it also clearly stipulates that strict project examination and approval, strengthened fund management and strict control of construction standards are required.

　　In terms of strict control of construction standards, the Regulations stipulate that the construction of office buildings should follow the principles of simplicity, practicality, safety and energy conservation, and strictly implement the construction standards for office buildings formulated by the development and reform department of the State Council in conjunction with the housing and urban-rural construction department and the financial department of the State Council.

　　Data Map: The cultural law enforcement department of Hangzhou, Zhejiang Province investigated a website for allegedly spreading pornographic information. Photo courtesy of the national "anti-vice and pornography" office

　　Online cloud disk "related to pornography" for profit or criminal responsibility

　　Starting today, the Reply of the Supreme People’s Court and the Supreme People’s Procuratorate on the Conviction and Sentencing of Making, Copying, Selling and Disseminating Obscene Electronic Information for Profit will also be implemented.

　　The "Reply" pointed out whether criminal responsibility should be investigated for making, copying, selling and disseminating obscene electronic information by using online cloud disk for profit, and the relevant provisions of criminal law and judicial interpretation should be applied.

　　Among them, for the act of making, copying, selling and disseminating obscene electronic information by using online cloud disk for profit, when investigating criminal responsibility, in view of the characteristics of online cloud disk, we should not only consider the number of making, copying, selling and disseminating obscene electronic information, but also fully consider the scope of communication, illegal income, consistent performance of the perpetrator, obscene electronic information, whether the target of communication involves minors and other circumstances, comprehensively evaluate the social harm, and appropriately judge the punishment.

　　Wechat will charge if the credit card exceeds 5,000 yuan.

　　Recently, WeChat released the "Notes on the Payment Rules of WeChat Credit Card": From December 1, 2017, each user will be charged at a rate of 0.1% (minimum 0.1 yuan) for the accumulated repayment amount exceeding 5,000 yuan per natural month, and the part not exceeding 5,000 yuan will still be free.

　　This is the second time that WeChat charged the withdrawal amount beyond 1000 yuan in March 2016, and extended the charge to credit card repayment.

　　Wechat also gave a buffer period: from December 1, 2017 to December 31, 2017, the fee reduction and exemption activities were carried out: each person repaid less than 20,000 yuan per month, and all the fees were reduced.

　　Internet practitioners will build credit files and may not engage in paid news activities.

　　The Measures for the Administration of Content Management Practitioners in Internet News Information Service Units and the Regulations on the Safety Assessment and Management of New Technologies and New Applications of Internet News Information Services recently promulgated by the National Internet Information Office came into effect on December 1.

　　Among them, the "Measures" clarify that content management practitioners of Internet news information service units are not allowed to engage in paid news activities. It is not allowed to engage in advertising, distribution, sponsorship, intermediary and other business activities to seek illegitimate interests by making use of the work of editing, publishing, reprinting and reviewing Internet news information. Do not use the supervision of online public opinion to facilitate activities such as extortion and retaliation.

　　The relevant person in charge of the National Internet Information Office stressed that the national and local Internet information offices will establish employee management information systems, credit files and blacklists.

　　The legal status of voluntary service organizations will be clear.

　　On December 1st, the Regulations on Voluntary Service promulgated by the State Council will also be formally implemented.

　　As the first special regulation on voluntary service in China, the Regulations comprehensively stipulate the basic principles, management system, rights protection and promotion measures of voluntary service.

　　The "Regulations" stipulate that voluntary service organizations and volunteers shall respect the personal dignity of the volunteer service objects, and shall not infringe on the personal privacy of the volunteer service objects, and shall not collect or collect remuneration from the volunteer service objects in disguise. No organization or individual may forcibly assign volunteers or voluntary service organizations to provide services.

　　The examination and approval of opening a Chinese medicine clinic was changed to filing

　　The Interim Measures for the Record Management of Chinese Medicine Clinics was formally implemented on December 1st. The "Measures" stipulate that the management of Chinese medicine clinics should be changed from licensing management to filing management, the prior approval and permission should be cancelled, and the supervision after the event should be strengthened.

　　The "Measures" also stipulate the basic requirements of the main person in charge of the clinic. The "Measures" stipulate that an individual who runs a Chinese medicine clinic should have a Chinese medicine category "Physician Qualification Certificate" and have been practicing in medical, preventive and health care institutions for three years after registration, or have a "Chinese Medicine (Specialty) Physician Qualification Certificate". (End)

Close-up showdown shows Wu’s real fighting skills

Take off and shoot like a fly

Wang Xueqi and Dai Liren will use their swords to make double swords

　　　　　　　 The martial arts suspense blockbuster directed by John Woo is about to premiere in Venice on September 3 and land in national theaters on September 28. On August 5, the producer Pony Pentium Pictures first exposed the action scene stills. "Sword Rain" focuses on "cold violence" and "retro style" martial arts style. And Woo, who learned secret techniques of gunfighting in Zhang Che’s kung fu films in his early years, seems to find inspiration in his first martial arts film from his most classic gunfights – sword-drawn duel, flying sword sumo, and the fire-fired double swords are more reminiscent of the iconic double guns of "Pony Brother".

"Sword Rain" is cold and violent, two guns become two knives, and martial arts are like dancing

　　　　　　　 "Sword Rain" tells the story of a female killer with high martial arts skills, Jinpen, who after washing her hands and marrying a man who sent a letter in a small town, but because she has a holy object and wants to live an ordinary life, she cannot start a bloody story under the turns of the killer organization. Previously, Woo, who loves martial arts films and swordsmanship, could only enjoy it in gunfight films. "I have all inherited the style of Zhang Che, and the protagonist uses a gun like a sword in a martial arts film." Therefore, even if Zhou Yun-fa picked up the gun, he insisted on using a short gun. "I will not use a machine gun unless I have to, because it is all caused by the power of the accumulation of bullets, and the real knight will only use a short gun."

　　　　　　　 In his first martial arts film "Sword Rain", John Woo can finally give up gunpowder and pick up cold weapons, abolishing all kinds of strange weapons. The main characters in the martial arts scenes in the play are all swords. "If the weapons are too fancy, there is less wisdom." In the exposure scene, the duel of sword drawing and the fight of flying sumo, if replaced by guns, is almost the same as the gunfight scene in "Two Men in Blood", especially the appearance of the two blades burning with flames, which is more reminiscent of the classic shape of Pony’s two guns. In addition, John Woo, who has borrowed the beauty of musical films in gunfight films, also rubbed the dance posture into the martial arts design of "Sword Rain". For example, the posture of the two strong duels is graceful and has a sense of stage styling.

Wu Yusen reveals that his creativity comes from comic strips

　　　　　　　 John Woo once said that he "doesn’t like flying martial arts," and his requirement for Dong Wei, a martial arts instructor, is first and foremost authenticity. "I find it hard to believe that a person can spin and fly into the air, fall down and continue to fight, or fly up after fighting, or can fight on the top of a bamboo pole. It’s not useful to look good. That’s not the case in our movies."

　　　　　　　 Judging from the exposure scenes, "Sword Rain" is rarely the big hanging wire and exaggerated design that is common in martial arts films. Most of them are sumo fights with real swords and real guns, and flying in the air will not violate the law of gravity. At the same time, the main characters are quite particular about their behavior. Every sword move must hold the sword technique. The frozen frame of every martial arts scene is almost a classical comic strip. Woo Yusen revealed that this is a major innovation in martial arts design in "Sword Rain". "Dong Wei’s movements are ancient and not exaggerated, like ancient comic strips. All fights are fought with atmosphere, emotion and unexpected tricks to win or lose. The perfect combination of action and artistic conception strives to create a natural, real, and even detective suspenseful martial arts design."

Next page More exciting stills

Author: Po

Reprinted source: A little drama reading (ID: yidianjd)

"Female Psychologist" was a lot of attention before it was broadcast. Bi Shumin’s original literary works, stories of scarce themes, and Yang Zi Jing Boran’s leading partner were in excellent condition. In the first week of go LIVE, there were both praise and criticism, but the discussions continued, and the data was considerable. It could rank among the Weekly Ranking Top5 and compete for the top three in the Detawen Prosperity Index, Yunhe Overlord Screen List, and Bone Hot List.

In a conversation with Guo Feng, the chief producer of the drama and CEO of the production company Yulele Film, he once mentioned that since he has spent a lot of energy to do one thing, he naturally hopes to achieve a certain impact. Holding high and playing high is the style of the main creative team. Now the first week’s data shows that the foundation heat has been maintained at a high level, which is worth the effort.

And another worth is thatThis film and television drama truly lives up to its valueFor example, with the update of the daily plot, the story discussion and feedback on the social platform appeared, especially the topic of hot search high-level #After reading the female psychologist, my mother apologized #which made Guo Feng relieved.

This discussion was triggered after the plot entered the counseling of Jiang Jing because of the heroine Horton’s psychological counseling and the long-term mental confinement of his mother’s frank reconciliation plot. A film and television drama about psychological counseling truly untangled the knot for some audiences, and it was also a moment to realize the social value of the film and television drama itself.

Urban healing drama is the project positioning of "Female Psychologist", a literary work that sells 1.50 million physical books.Even if it is adapted into a film and television work, it should maintain its depth and breadth, which is the purpose of Guo Feng’s play and the greatest challenge.

Adaptation of reclusive reality literature,

Anxiety is not difficult to cure

　

How difficult is the film and television adaptation of "The Psychologist"? An objective fact: the copyright of the novel in the early version of 2007 changed its owner three times in the past ten years, and the first two copyright sales were returned to the author Bi Shumin due to the difficulty of adaptation. The third time, when Yule Films officially started TV production four or five years ago, the copyright was taken by Guo Feng, and now it is finally taking shape.

The psychological counseling industry was unpopular in the early days of the project, and it was an industry that had not yet been touched by film and television dramas. However, in order to improve people’s health, the state has issued the "Healthy China 2030" Planning Outline one year after the Fifth Plenary Session of the 18th Central Committee, which has a special section on "promoting mental health." Guo Feng further believes that this is an emerging industry.

"Healthy China 2030" Planning Outline

The industry background of the story is obscure, but the author, Bi Shumin, is not only a national first-class writer, but also a doctor and a registered psychological counselor, which is also doomedThe story itself is not only a classic national literary work in the Internet age, but also retains its considerable professionalism in addition to its strong storytelling and sufficient dramatic tension.

But the more serious and profound the literary content, the more difficult it is to adapt and develop. First of all, it is faced with the story composed of the heroine Horton’s psychological counseling for visitors.The case selection of visitors needs to be updatedFirstly, because the novel was born 14 years ago, the content needs to be updated in a timely manner, and secondly, in the process of transforming from literature to film and television, it is necessary to filter and adjust some visual content that is more suitable for presentation to the public.

Which of the selected cases is more important in the narrative?This is another challenge.

For example, the case of Yuna, in which Hutton intervened in suicide, is a case that Guo Feng calls "we are willing to spend a lot of time talking about", because many times teenagers’ psychological problems are often accompanied by complex and tortuous reasons behind them, including family problems, parents’ gender problems, adolescence problems, etc. I hope teachers and parents can understand that the solution of teenagers’ psychological problems cannot be ignored and cannot be delayed.

In contrast, the incident of the male protagonist Qian Kaiyi’s fan Xiaowen Flower Studio being held hostage, Horton’s explanation of Xiaowen was not even a case, "Horton told Xiaowen that her problem has not been solved. If Xiaowen needs psychological counseling in the future, he will introduce a better psychological counselor, but he is not suitable for psychological counseling for Xiaowen. So this case is not a complete case in the strict sense, it can only be counted as a crisis setting, but this crisis is also related to psychological problems."

Guo Feng believes that when dealing with cases, we often fall into the rut of unit dramas. Unit dramas may lead to obvious fragmentation of the storyline, with a strong sense of fragmentation, and will also divide the telling length of the protagonist’s character’s story. Therefore, during the development process, the case telling methods are different in length, and they closely revolve around the heroine Horton herself. The two are entwined with each other to promote the continuity of the main story and hook the audience’s desire to watch it again.

"This tangled relationship is more in line with the positioning of the showHorton is helping herself by helping others. It is true that there is a positive side to her personality, but there is also a side that needs help because of family problems. Her original intention was to help others, but in the end she was unintentionally healed.

This is how the creative team handles another difficulty in the adaptation, that is, when the story involves psychological issues, it is often full of darkness and negativity. When a person needs to find a psychological counselor, he will not be healthy and happy. So what role does film and television play in emotional communication?

In Guo Feng’s opinion, the inner state of people with real psychological problems is often bizarre and unimaginable, and may even be "colorful black", which is an inner world that ordinary people cannot imagine. He hopes to make the audience aware of the importance of mental health.

"We’re not just showing psychological cases in a curious way, thisThe positive significance of this project is that we will provide some solutions for each type of case, how to make the world a better place, which is difficult. "

Nowadays, it is rare for film and television dramas to issue a conspicuous disclaimer. The disclaimer of "Female Psychologist" may not be just for disclaimer, but more like what Guo Feng said, it is guiding a path for everyone, giving some guidance and inspiration. If you have psychological problems, please be sure to seek professional help.

An atmospheric collective creation

　

From the case of Xiaowen, it can be seen that Horton is not a mythical psychological counselor. This is a modification made after communicating with Teacher Bi Shumin. It is not the same as in the original book, a growing female psychologist. Not everyone’s psychological problems can be solved by her, there are problems that she cannot solve, there are problems that she needs to rely on outsiders to solve, and there are problems that she is not suitable for solving and points to other ways.

At the age of maturity, there is still room for growth, and there are also their own psychological problems to solve. Guo Feng likes Yang Zi to be Hutton himself, while Scorpio Yang Zi seems to be interested in psychological topics, and he has not entered the group, so he has already started to make up psychological books. The fun of actors lies in immersive experience, seemingly calm psychological counseling work, and facing the bizarre inner world of different visitors, it is difficult to say that it is not attractive.

Perhaps more convincing is Guo Feng’s sentence,"Themes are scarce. If you can create a psychotherapist that has never existed through your efforts, you may also change the fate of many people with your screen image."

And Jing Boran, who has not had a small-screen work for a long time, although it seems that he is assisting the "female psychologist" in a play called "Female Psychologist", he is the unique heating pad little sun character in the whole play who has self-healing ability and is almost always happy. He uses warmth to infect others. This is the male lead "halo" that belongs to Qian Kaiyi.

　"When you have a really good cast and team, they add to each character and end up creating something collectively."

In addition to the reassuring performances of the male and female protagonists,The appearance of other characters can almost always resonate with the audience and trigger discussions on the relevant plot, which is also inseparable from the performance of each actor.

In Guo Feng’s recollection, Mr. Ni Ping, who played Hutton’s mother, designed his own characteristic accent and performance style to increase the visibility of mother-daughter interaction; Wang Jia, a young actor who was not an old actor, wanted to play the role of Ye Jiahui, who had the identity of a physiotherapist and music box production skills. In order to get closer to the role, he obtained a rehabilitation physiotherapy medical certificate before entering the group, and at the same time learned traditional Chinese medicine acupuncture and studied music box production.

In Guo Feng’s words,The atmosphere of the whole crew is that everyone is competing benignly in PK, wanting to present their best performance posture, and it has become a daily routine to rush to overtimeThe closing banquet set at 11 pm on March 10, even if the last scene, Yang Zi felt that it would be enjoyable and leave no regrets, so when the real finishing, the entire crew was already facing the sunrise of 4 am on the 11th.

Avoid the hot ones and find another way,

How do established companies thrive?

　

If you were to ask Guo Feng why Yulele Pictures chose "Female Psychologist" as the company’s first drama project, he would think it was no accident.

Yule Culture, as an established company with 15 years of experience in artist management, is not a newcomer in the entertainment industry. It has entered the field of actor management from the field of singer management, which was mainly dominated by Na Ying, until the release of the literary and artistic emotional film "Like a Shadow in the Heart" two years ago. It is the first work to get involved in film production investment, and now it is the first drama "Female Psychologist".

The project IP was taken in four or five years ago. In the hot market environment of ancient IP,Guo Feng believes that "not following the trend" is one of Yu Lele’s advantages, and the other is to focus on what you likeNo matter whether it is in the movie "Like a Shadow" or the current "Female Psychologist".

A story that focuses on psychological counseling, just imagining the imaging effect, is likely to be mostly literary and boring, which is the result that the high-scoring American drama "Ask the Heart" has already demonstrated. But that is a threshold for viewing, not popular.

To balance professionalism and entertainment, the creative team adopted a stage-style approach, using many different-dimensional space aesthetics, in the process of presenting psychological counseling, visually make scene changes, allowing the audience to enter the visitor’s thinking world together.Through the character’s gaze directly facing the camera, interact with the audience’s gaze to create an immersive drama-chasing experience.

The creative team can accept both positive and negative aspects of their project, as long as the audience can see the social attributes attached to the work, can discuss the work itself, play its role in driving the audience to pay attention to mental health, and then feedback ideas and opinions, the project itself is meaningful.

"Not blindly following the trend, sticking to our own aesthetic taste is our style of doing projects. We absorb experience repeatedly during the process of perseverance, and then improve our ideas in the next project, so that we can go further."

[Nongfu Spring has been the richest man in China for four consecutive years, and the founder Zhong Shansui’s wealth has reached 450 billion yuan]

The Hurun Rich List in 2024 shows that the founder of Nongfu Spring, Zhong Shanyuan, has become the richest man in China for the fourth time with a total wealth of 450 billion yuan, breaking the highest record for the richest man in China for more than 20 consecutive years. At the same time, Zhong Shanyuan topped the list with a shareholding market value of 456.27 billion yuan in the 2024 New Fortune 500 Rich List.

As one of the "Top 20" in China’s beverage industry, Nongfu Spring owns the well-known trademark "Nongfu Spring" in China. Since 1997, the company has established twelve international leading natural drinking water and fruit juice beverage production bases in several national first-level water resource reserves.

In 2023, Nongfu Spring’s share of China’s packaged drinking water market reached 23.6%, ranking first in the industry, far exceeding competitors such as Yibao, Jingtian, Wahaha, and Master Kong. The company’s fundamentals are strong, with revenue reaching 42.667 billion yuan in 2023, an increase of 28.36% year-on-year, and net profit margin of 28.15%, far exceeding the industry average.

The financial performance of Nongfu Spring is equally outstanding. From 2017 to 2023, the compounded growth rate of revenue is nearly 16%, and the compounded growth rate of net profit is 27%. The company’s return on net assets (ROE) reached 45.88% in 2023, indicating a high return on shareholder investment.

The company’s product line covers drinking water, tea beverages, functional beverages, fruit juices and coffee, and the beverage business will account for 49.5% of the total revenue in 2023, surpassing the drinking water business for the first time. In addition, Nongfu Spring covers more than 2.37 million end point retail outlets across the country through 4,280 dealers, building a strong channel barrier.

Since its listing in 2020, Nongfu Spring has achieved a net profit of 33 billion yuan, a cash dividend of 23.10 billion yuan, and a dividend ratio of up to 70%. The company’s current total market value exceeds 440 billion yuan and is in a reasonable valuation range.

Despite facing some brand trust crises, such as past packaging infringement and public opinion turmoil, Nongfu Spring has maintained its market leadership and strong financial performance.

　　Recently, Xiaomi officially released the Xiaomi MIX2S full-screen new machine, running the latest MIUI 9.5 stable version system, priced from 3,299 yuan. As another masterpiece of the Xiaomi MIX series, Xiaomi MIX2S continues the full-screen design of the previous two generations of products. The excellent process design and powerful hardware configuration make it highly concerned by rice noodles as soon as it is released. The latest MIUI 9.5 stable version system it is equipped with makes this new machine even more powerful, making it the focus of the market.

　　Xiaomi co-founder, senior vice president and head of MIUI, Hong Feng, introduced, "MIUI9 is the smoothest MIUI system in history, and may also be the fastest Android system so far." The new MIUI9.5 system not only adheres to the "lightning fast" operating experience of MIUI9, but also adds a more business-like "black gold" personalized theme and full-screen gesture operation, the new Xiao Ai artificial intelligence voice assistant, etc.

　　MIUI9.5 system now supports 25 Xiaomi model adaptability upgrades, including: Xiaomi MIX2S, Xiaomi MIX, Xiaomi Note3, Xiaomi Note2, Xiaomi Mobile 5, Xiaomi Mobile 4, Xiaomi 5s, Xiaomi Mobile 5c, Xiaomi Mobile 4s, Xiaomi Mobile 4c, Xiaomi Max, Xiaomi Tablet 3, Xiaomi Tablet 2, Redmi Note 4X (Qualcomm version), Redmi Mobile 3, Redmi 3S, Redmi 3X, Redmi Mobile 4 (high-end version), Redmi Mobile 4A, Redmi Mobile 5, Redmi Mobile 5A, Redmi Mobile Pro, Redmi Note5, Redmi Note3 (dual Netcom), Redmi Note2, etc. And will support more Xiaomi model upgrades one after another.

　　There are two ways to upgrade the MIUI 9.5 system. One is to automatically receive the official upgrade push notification through Xiaomi’s official online upgrade (OTA) method, or manually detect the upgrade through the "Settings-My Device-MIUI Version" method. The other method is to go to the MIUI forum to manually flash the upgrade. Now the MIUI forum has provided the complete package of flashing the above 25 models.

　　The new "Xiao Ai classmate" artificial intelligence voice assistant landed MIUI 9.5 stable version

　　The rapid development of AI technologies such as automatic speech recognition and semantic analysis is gradually changing the way people use mobile phones on a daily basis. The MIUI 9.5 system has added a new "Xiao Ai Classmate" artificial intelligence voice assistant to replace the old MIUI voice assistant. "Xiao Ai Classmate" has made breakthroughs in semantic analysis, intelligent recommendation and other aspects, making mobile phones more intelligent and efficient.

　　When the phone is unlocked, the new Xiao Ai artificial intelligence voice assistant can be evoked on any interface. At present, users are supported to customize the evocation in six ways, the specific methods are: long press the Home button, long press the menu button, long press the return button, power button + Home button, power button + menu button or power button + return button.

　　After evoking Xiao Ai’s artificial intelligence voice assistant, you can interact with your mobile phone by speaking directly. For example, if you say to Xiao Ai, "wake me up at 9 am tomorrow," the mobile phone will automatically set an alarm for 9 am the next day. For another example, if you say to Xiao Ai, "Remind me to have a meeting at 3:00 pm on April 1," the mobile phone will add a meeting schedule at 3:00 pm on April 1, and remind me through push notification before the meeting, which is very simple.

　　Many people are familiar with voice assistants, such as Apple’s Siri, Microsoft’s Xiaona, Google Assistant, etc. The new Xiao Ai artificial intelligence voice assistant launched on MIUI 9.5 this time has reached the industry-leading level in automatic speech recognition, semantic analysis and other aspects. With the blessing of Xiao Ai’s artificial intelligence voice assistant, Xiaomi MIX2S is more convenient, efficient and intelligent to use.

　　Full-screen gestures replace virtual buttons, making mobile phone operation more efficient

　　The emergence of Xiaomi MIX at the end of 2016 shocked the entire mobile phone industry. After the concept of full-screen was first proposed by Xiaomi, it has been widely popularized. In addition to the significant changes in the appearance of mobile phones, the interactive experience of mobile phones is also undergoing earth-shaking changes in the era of full-screen. The Xiaomi MIX2S equipped with MIUI 9.5, as well as the remaining Xiaomi full-screen mobile phones, will truly usher in a convenient and fast gesture operation experience in the era of large screens.

　　MIUI full-screen gesture is a system-level global gesture operation function, which plays a very important role in improving the operation experience and efficiency of full-screen mobile phones. At present, this function mainly supports six full-screen models of Xiaomi MIX2S, Xiaomi MIX2, Xiaomi MIX, Redmi 5, Redmi 5Plus and Redmi Note5. After the above six machines are upgraded to the MIUI 9.5 system, enter "Settings", click "Full Screen", and select "Full Screen Gestures", it will open.

　　MIUI 9.5 full-screen gestures can achieve the following three common operations: one is to swipe up from the bottom of the screen to return to the desktop; the other is to swipe up and hover for 1 second from the bottom of the screen to enter "Recent Tasks" to switch Recent Tasks; the third is to swipe inward from the left side of the screen or swipe inward from the right side to achieve "Return" operation.

　　In today’s rapidly popularized full-screen mobile phones, it has become an inevitable trend to add system-level full-screen gesture functions. Xiaomi MIUI 9.5 adds full-screen gestures, allowing Xiaomi full-screen mobile phones to achieve gesture operation, which will give full play to the advantages of full-screen mobile phones to a greater extent and make mobile phones better to use.

　　MIUI 9.5 stable version officially supports key card emulation function

　　At the internal summary conference of Xiaomi MIUI in early 2018, Lei Jun, chairperson and CEO of Xiaomi, said, "One of my favorite features of MIUI is the key card simulation, and I will never be afraid to forget to bring the key card when I go out in the future." Indeed, with the Xiaomi key card simulation function, the mobile phone can be used as a key card and work card, which really reduces the burden on the pocket.

　　Key card simulation is one of the convenient functions that Xiaomi Wallet uses the card simulation technology in near field communication technology (NFC) to realize mobile phone instead of card swiping in many scenarios. At present, there are 9 Xiaomi mobile phones that support this function, including Xiaomi MIX2S, Xiaomi MIX2, Xiaomi Note3, Xiaomi 6, Xiaomi MIX, Xiaomi Note2, Xiaomi 5s Plus, Xiaomi 5s, Xiaomi 5, etc.

　　For security reasons, the current MIUI 9.5 key card simulation function supports the simulation of unencrypted key cards with a frequency of 13.56MHz on the market, and a mobile phone can only simulate the generation of up to two cards. For bank cards with key card function and key cards with stored value consumption and bus consumption functions, it cannot be simulated for the time being.

　　In addition, at the press conference on the same day, Xiaomi Bus announced that it will support three new bus cards – Chongqing Changtong Card, Beijing-Tianjin-Hebei Interconnection Card and Hefei Pass. Xiaomi is the first mobile phone manufacturer to support these three bus cards, and it is also the mobile phone manufacturer that supports the largest number of bus cards in China.

　　Chongqing Unblocked Card and Beijing-Tianjin-Hebei Interconnection Card have been fully launched at the beginning of the year, which has been well received by users. In addition, Hefei Pass has also been officially launched, supporting Xiaomi MIX2S, Xiaomi MIX2, Xiaomi MIX, Xiaomi 6/5/5/5s Plus, a total of 9 models. Among them, Xiaomi MIX, Xiaomi Note3/2, Xiaomi 6/5/5 s/5s Plus seven models need to be upgraded to the latest development version of MIUI before Hefei Pass can be opened.

　　Users can open the online Xiaomi Bus Card on the bus card page of Xiaomi Wallet to experience the fun of swiping the bus and subway on their mobile phones. After this urban expansion, Xiaomi Bus has supported public transportation services in more than 60 cities across the country, and the coverage has been further expanded, bringing convenience to more people’s travel.

　　Of course, in addition to the above-mentioned practical function upgrades, MIUI 9.5 stable version also prepares a new set of "Black Gold" free themes for users, suitable for business people to choose. In addition, the latest MIUI system has repaired and upgraded the photo album, lock screen, status bar, notification bar, Mi Coin Center, etc. of the mobile phone. For details, you can check the version update log of the mobile phone.

　　At the end of October 2017, MIUI9 stable version officially launched a wave of model upgrade push. As of January this year, MIUI9 stable version completed the last batch of model adaptability, supporting a total of 40 Xiaomi device upgrades. The MIUI9.5 stable version not only adheres to the smooth experience of MIUI9 "as fast as lightning", but also adds more system-level practical functions on this basis to optimize the original functions and make the mobile phone operation experience a new level.

　　Industry insiders say that the update of Xiaomi’s MIUI system has always been the industry benchmark. This MIUI 9.5 stable version has been adapted and upgraded to nearly 30 models to meet the needs of more rice noodles to the greatest extent, which is also rare in the current industry. Now Xiaomi is making efforts to layout the mobile Internet, and MIUI plays an indispensable role in it, which is also an important reason why many users choose Xiaomi mobile phones.

Text | Bento finance　Brother Yu

Editor | Wang Jing

Wei Jianjun is about to regain the richest man in the car circle with an IPO of 60 billion yuan, but with Geely’s fifth IPO, Li Shufu will overtake in the corner again.

As of the close of November 24th, Geely Automobile ranked 31st in the market value ranking of global car companies with a market value of HK$ 100.067 billion. In contrast, BYD ranked fourth and Great Wall Motor ranked 14th. Even Wei Lai and LI, the new forces making cars, ranked 21st and 24th respectively.

Although the market value is "tepid", the enthusiasm of Geely brand to embrace the capital market has never subsided. Last year, Volvo Cars was listed on the Stockholm Stock Exchange in Sweden. In June this year, Polar Star Motor was listed on NASDAQ. And Li Shufu’s Yikatong Technology will soon go public in the United States.

Soon, Geely’s fifth IPO will come again-on October 31st, Geely Automobile announced on the Hong Kong Stock Exchange that the company had submitted a proposal to the Stock Exchange in accordance with the 15th application guideline, which suggested splitting Krypton and listing it independently.

Different from the previous low-key financing, as Geely’s "pro-son", he is desperately drawing a "pie" to the capital market.

On November 17, the customized Robotaxi car built by Krypton for Waymo (Google’s autonomous driving company) was officially unveiled in Los Angeles, USA. It is based on the Krypton M-Vision concept car and will be mass-produced in 2024-which means that the Krypton products will land in the United States in 2024.

At this point, Krypton has obtained the cooperation of three American companies, Google, NVIDIA and Mobileye, in the field of autonomous driving. Such a partner lineup, even European and American multinational car companies, is far behind.

R&D bundled American technology companies and products exported to the American market, and the "one-year-old" pole rushed to the IPO.

The first step of krypton is to take a detour. In September, 2020, the joint venture brand of Geely and Volvo, Lingke Auto, officially released the first pure electric luxury coupe concept car-Lingke ZERO concept, which is also the predecessor of the first model of the brand, Jike 001.

Originally, Geely intended to incubate pure electric vehicles within the system of joint venture brand Linke. But in the end, Geely decided to take out the polar list and make a brand-new independent brand. In March, 2021, Geely Automobile and Geely Holding Group jointly invested and established the brand Krypton, with a total investment of RMB 2 billion.

The birth of krypton, the more important task is to make up for Geely’s shortcomings in the new energy vehicle market.

In 2015, Geely announced its aggressive entry into the new energy field and released the "Blue Geely Action Plan". The goal is that by 2020, the sales of new energy vehicles will account for more than 90% of Geely’s overall sales–but the result is that Geely’s new energy vehicles will only account for 5% of the total sales in 2020, and the Blue Geely Action Plan will fail.

Due to the sloppy first time and the late admission time, Krypton is in an obvious backward state in terms of product richness and channel coverage.

At present, only two models, Extreme Krypton 001 and Extreme Krypton 009, are on sale. Not long ago, the cumulative delivery of Krypton 001 just exceeded 55,000 vehicles. In terms of channels, as of the third quarter of 2022, there were only 169 stores. Judging from the volume, the current extreme krypton can only wrestle with the new forces that build cars.

However, the "direct competitor" faced by Krypton is no longer this volume.

Aside from BYD, which can sell 200,000 vehicles a month, GAC Ai ‘an, which competes for the "first share" with Krypton, has long been far ahead in terms of market size. In October, Ai ‘an once again exceeded the monthly sales of 30,000 vehicles. From January to October, the cumulative delivery volume of Ai ‘an was 210,000 vehicles, fulfilling the annual sales target of 200,000 vehicles ahead of schedule.

It is no wonder that the popularity of Ai ‘an in the capital market far exceeds that of Krypton.

On October 20th, GAC Ai ‘an completed the Series A financing of up to 18.294 billion yuan-the largest financing in the field of vehicle in 2022, and the largest single private financing in the domestic new energy vehicle industry in recent years, and 53 investors in a single round of financing also created the largest number of new energy vehicle enterprises.

In terms of valuation, Ai ‘an has created the highest post-investment valuation of domestic unlisted new energy vehicle companies of 103.239 billion yuan. You know, the market value of Guangzhou Automobile Group is only over 100 billion. According to the current sales growth and the launch of new products, it is very likely that Ai ‘an will build another Guangzhou Automobile Group.

Since we can’t compete with sales, we simply gave up the middle and high-end Red Sea market. Directly entered the high-end car market, and tried to convince the capital market with brand power and product power.

The first task of Krypton is indeed to help Geely get rid of the cheap label.

The former "top three independent brands" were Geely, Great Wall Motor and BYD. In the era of fuel vehicles, BYD has the worst market size and revenue capacity.

But now the pattern is completely reversed. In the first half of this year, BYD increased the average bicycle price by 170,000 yuan by relying on the hot sale of high-end new energy vehicles. In the same period, the average selling price of the Great Wall was 121,200 yuan, while the average bicycle price of Geely was only 102,000 yuan-the last of the three independent brands. Even the Guangzhou Automobile Ai ‘an, which started from the network car, broke through the average product price of 180,000 yuan in September.

Krypton 001, the first car of Krypton brand, is positioned as a "luxury hunting coupe". However, the starting price of this car is 299,000 yuan, which is far from the luxury car. Even the high-end car is slightly reluctant-the high-end model defined by the Association must start at more than 300,000 yuan.

Extreme Krypton 001 Source: Extreme Krypton official website

This pricing strategy is mainly for the convenience of Krypton 001 to meet the price threshold requirements of state subsidies, so the minimum model is set below 300,000 yuan. Even with this explanation, the average large order amount of Extreme Krypton 001 is only 336,000 yuan, which is lower than the average bicycle price of 430,000 yuan from Weilai.

When the second car was launched, Krypton did not choose to lower the price in exchange for a larger market scale. Instead, we will continue to launch a higher-priced MPV model, Extreme Krypton 009, with a price range of 499,000-588,000 yuan. The price of nearly 600,000 yuan is an unprecedented height of Geely in its own brand.

However, it is worth noting that the so-called high-end of Krypton 009 is more like a high-end that is forced to help.

Because in the high-end version of Krypton 009, Contemporary Amperex Technology Co., Limited CTP3.0 Kirin battery was first equipped, and the capacity of this battery pack reached an astonishing 140kWh. Even with the low version, the battery pack capacity has reached 116kWh. According to the current cost price of power battery, the cost of battery pack for low version alone is as high as 150,000 yuan, and that for high version is as high as 182,000 yuan, accounting for 30% of the total car price.

Of course, this does not consider the hidden cost behind the initial mass production of Kirin battery.

In fact, putting heavy and expensive batteries on pure electric MPV models is a rather aggressive attempt. Because pure electric MPV, compared with hybrid and fuel vehicles, has the advantage of better space utilization and certain improvement in driving comfort. However, the original MPV has a large space, and the relative space optimization will not be too obvious. The improvement of driving comfort is difficult to quantify and make users feel.

On the contrary, the shortcomings of pure electric MPV models are very obvious, one is the cruising range, and the other is the convenience of recharging. Judging from the existing scheme, Krypton adopts the "old method" of stacking batteries to improve battery life. But a larger capacity battery means a longer charging time.

In the propaganda copy, Krypton only mentioned the charging time of 140kWh battery pack-10% to 80% takes 28 minutes. The 140kWh Kirin battery takes longer. According to the feedback from the previous owners of 100kWh Krypton 001, it takes 2 hours to fill it normally from 0%. The charging time of krypton 009 with larger capacity battery will be a very big problem.

Extreme Krypton 009 Source: Extreme Krypton official website

You know, the MPV is either a leader or a family member. It is obviously an unpleasant thing to wait with them in the charging station for an hour or two. Especially when you are on a high-speed road, you have to grab charging piles with hundreds of thousands of other electric vehicles, which is extremely inconsistent with the luxury positioning.

Of course, the Krypton brand has no intention of taking measures at this stage.

"I still insist on not doing things on the premise of pursuing sales." Jason Lin, vice president of Krypton Intelligent Technology, said in an interview that Krypton is not pursuing pure high-priced cars, but building the best cars in market segments with creative value to satisfy that market. He also said: "to meet the high-end, it is not the amount of money to measure the high-end, but whether you can represent the most important products in that market."

Perhaps Krypton 009 can convince some consumers, but it is difficult to convince the capital market.

The reason why Krypton can go today is entirely due to Geely’s "selfless dedication".

In September, 2020, Geely Automobile delivered the watch in science and technology innovation board, and successfully held the meeting that month. At that time, Geely’s new story to the capital market was the high-end pure electric product line.

However, with the adjustment of policies and the reorganization of Krypton brand, Geely made a major decision-Geely Automobile withdrew its IPO application in science and technology innovation board in June 2021, and announced that the board of directors of Krypton Intelligent Technology had decided to explore different external financing schemes for the sustainable development of Krypton Intelligent Technology.

Last August, an undelivered Krypton received $500 million investment from ecological partners such as Contemporary Amperex Technology Co., Limited, Billie Billie and Intel Capital in the Pre-A round of financing, corresponding to 5.6% of the shares. According to this calculation, the post-investment valuation of Krypton is close to 60 billion yuan.

It is also possible to double the valuation of krypton if we add the delivery results in the past year or so. However, can this brand really be valued at nearly 100 billion?

Theoretically, the valuation reflects each investor’s expectation of the company’s growth. For car companies, raising the valuation is nothing more than doing three things well: sales volume, core technology and brand value.

As far as the core technology is concerned, krypton is far from any imagination at present. In the two intelligent fields, intelligent driving and intelligent cockpit, there is no full-stack self-research capability, but it relies on mature suppliers to complete the push-intelligent driving, which is handed over to Mobileye；, an autonomous driving technology company owned by Intel; The smart cockpit is taken over by Geely’s Yikatong Technology.

For example, Krypton 001′ s intelligent driving system uses two Mobileye EyeQ5H chips, which is said to be equipped with Mobileye’s SuperVision system, which can support point-to-point assisted driving under various road conditions, such as highways, urban trunk roads, rural roads and urban roads.

However, after more than a year of delivery, even the high-speed navigation assisted driving function has not been realized, let alone the urban assisted driving function that will be launched later. In terms of intelligent driving function, Krypton is not only a generation behind Tesla, but also inferior to Geely’s "old rival" Great Wall Motor (Great Wall’s Mimo Zhixing has achieved high-level assisted driving in the city).

Extremely krypton’s partner in intelligent driving, Intel’s Mobileye, is a famous "black factory" in the automobile industry. In the early days, Tesla and Mobileye broke up because the car companies provided by Mobileye were closed black box solutions. Car companies not only could not modify the algorithms, but also could not share vehicle data with Mobileye.

Li Xiang, CEO of LI, who has always been in honest and frank, has publicly announced the reason for stopping cooperation with Mobileye-because it can’t meet the full-stack self-research needs of our intelligent driving (the most important sensing algorithm is the black box). In addition, the ET7 model has been selected and turned to the NVIDIA Orin chip platform with relatively higher "openness", and the development mode of full-stack self-developed software has been adopted.

In order to create a marketing momentum, Krypton announced that it would become the first automobile brand to use NVIDIA Thor chip, and at the same time, self-developed software based on this chip was carried out. (Thor is the latest chip released by NVIDIA this year. As the successor of Orin, the computing power of a single chip has increased by 8 times to an amazing 2000TOPS).

Originally, everyone thought that Extreme Krypton 009 would make a breakthrough in intelligent driving ability, but in fact, it is a ready-made solution from the bottom chip to the software definition. Previously, all kinds of marketing methods were just "painting cakes" again and again.

In terms of smart cockpit, Krypton also chose to "lie flat" in front of suppliers.

The cockpit of Krypton 001 is based on the whole case plan of Yanfeng Visteon. The so-called "full-case scheme" means that Visteon will provide a complete set of hardware and underlying software development completely according to the product definition and requirements of OEM, and complete the final overall integration work. Basically, it is equivalent to what we often call "outsourcing".

However, due to the limitation of research and development cycle and vehicle cost, the early Krypton 001 was inevitably limited in software and hardware architecture and performance. At that time, the most common problem of the first batch of users was that the car was stuck. In desperation, Krypton had to announce that it would replace the 8155 cockpit chip for the owner free of charge.

On the second model, Krypton 009, the whole project of Yanfeng Visteon was abandoned, but the underlying R&D capability of the entire cockpit was also supported by suppliers. Only this time it was replaced by Geely’s cockpit supplier-Yikatong Technology.

Since its inception in 2017, Yikatong’s main business scope is to integrate multimedia information digital entertainment systems for Geely Automobile. The company’s actual controller and ultimate beneficiary are Li Shufu, chairman of Geely Group. At present, almost all of the 12 OEM customers of Yikatong are brands owned by Li Shufu or Geely. For example, Mercedes-Benz, smart, Lotus, and the protagonist of this article-Krypton.

Source: Extreme Krypton official website

In order to cover up the fact that the intelligent cockpit is "not self-developed", Extreme Krypton brand didn’t mention anything about the "brother enterprise" Yikatong Technology when promoting its products.

Of course, there is nothing wrong with the new brand relying on the advantages of shareholders to grow and develop. Cooperation with suppliers can not only greatly reduce R&D investment, but also quickly adjust in the initial trial and error stage. It’s no wonder that Krypton achieved a positive gross profit margin just after it was delivered for more than a year.

An Conghui, CEO of Krypton Intelligent Technology, revealed in an interview that the gross profit margin of Krypton vehicles reached about 5% in the first half of this year. On the basis of delivering 50,000 vehicles in the second half of this year, the gross profit level will be further improved, and the second model, Krypton 009, will have a better gross profit level.

We should know that Wei Xiaoli, a new car-making force, has been "selling one car at a loss" for a long time, and in the end, all of them were listed on the market with blood and ventured ashore. With the continuous improvement of profitability in the past two years, the gross profit margin of "Wei Xiaoli" has gradually changed from negative to positive.

Of course, krypton’s loss was only transferred to Geely. According to the financial report, in the first half of 2022, Geely’s net profit returned to its mother fell by 35% year-on-year to 1.552 billion yuan, the lowest level in five years. Regarding the decline in profits, Geely made it clear that share-based payment and extreme investment have a great impact on profits. In the first half of the year, share-based expenses led to a decrease of 853 million yuan in profits, and extremely bad losses led to a decrease of 406 million yuan in Geely’s profits.

In this way, due to the "outsourcing" of R&D, Krypton’s financial statements will be quite beautiful-this is undoubtedly the biggest bargaining chip for science and technology innovation board. Therefore, among these newly established independent brands, Krypton is not necessarily the one with the strongest technical strength, but it is likely to be the "most profitable" one.

　　On September 6th, at Xinghu School in Liangjiang New Area, children were in close contact with the new intelligent robot teaching assistant. Reporter Bin Luo photo

　　Chongqing Daily News (Reporter Kuang Lina) On September 8, Chongqing Daily reporter learned from the Education Bureau of Liangjiang New District that the district has equipped 65 artificial intelligence robot classrooms for 42 primary and secondary schools and public kindergartens. Starting from this semester, artificial intelligence courses will be offered in primary and secondary schools.

　　"If you give him instructions, the puppy will blink, sing and wag its tail." On September 4th, Wang Xiaojiang, the information technology teacher of Xinghu School in Liangjiang New Area, demonstrated the operation mode of robot dog to the students, which attracted the students’ admiration. Zhang Xianbin, the principal of the school, said that starting from this semester, every grade of the school will offer artificial intelligence courses every week. Students can experience artificial intelligence technology (robot voice delivery, machine vision recognition, etc.) in the robot classroom and learn creative model building, graphical programming and robot action editing.

　　At present, Liangjiang New District has equipped 65 artificial intelligence robot classrooms and 215 excellent CRUZR robots for 42 primary and secondary schools and public kindergartens within its jurisdiction, and has carried out centralized training for 100 artificial intelligence robot course teachers, promoting Leju and 10 primary and secondary schools to jointly build an artificial intelligence maker laboratory, and carried out standard textbook programming teaching in primary and secondary schools.

　　"In the future, robots and all kinds of smart devices will enter thousands of households. Artificial intelligence programming will become an essential skill for people’s work and life just like using a computer. " The relevant person in charge of the Education Bureau of the district said that children exercise their thinking ability by learning programming and help them understand the digital world around them.

　　Liangjiang New Area will focus on promoting the construction of smart campus, and incorporate robot programming and STEAM courses into after-school service at 3: 30. All primary and secondary schools will start with the teaching of basic knowledge of artificial intelligence and educate students on artificial intelligence enlightenment; Let every student learn to deal with intelligent tools, so as to cultivate their basic literacy in the information age such as computational thinking and innovative thinking.

　　News link

　　In 2018, the Ministry of Education issued a notice of the Action Plan for Artificial Intelligence Innovation in Colleges and Universities, proposing to build 100 "Artificial Intelligence +X" composite specialties by 2020; Compile 50 international first-class undergraduate and postgraduate textbooks and build 50 national-level online open courses in the field of artificial intelligence; Establish 50 artificial intelligence colleges, research institutes or interdisciplinary research centers.

　　In September 2018, following Zhejiang, Beijing, Shandong, Jiangsu and other places, the Chongqing Municipal Education Commission issued the Notice on Strengthening Programming Education in Primary and Secondary Schools, clearly requiring that primary and secondary schools should offer programming education courses, with no less than 36 class hours in grades 3-6 of primary schools and no less than 36 class hours in junior high schools, and each primary and secondary school should be equipped with at least one full-time programming education teacher. The primary school stage is based on experience, and the programming ideas are felt through the forms of game teaching and project teaching. In junior high school, advanced programming language is used as a tool to link practical problem solving with algorithm thought. In high school, you need to master the basic knowledge of a programming language.

　　【 Pulse 】 　

　　Women’s 10m air rifle, Yang Qian’s last shot reversed; The weightlifting men’s 67 kg class, and the Li Lijun finally turned over; The women’s basketball team advanced to the key battle, and Li Yueru counted the seconds to make a free throw … … In the Tokyo Olympic Games, at the decisive moments, China athletes responded calmly and boldly, showing the unique temperament of China sports.

　　Since Xu Haifeng won the first gold medal in the Olympic Games in China in 1984, sports in China have been endowed with renewed connotations and extensions for more than 30 years. From people’s physical and mental health to yearning for a better life, from people’s all-round development to economic and social development, from competitive hard power to cultural soft power, sports are being integrated into everyone’s life as never before.

　　The National Fitness Plan (2021-2025) issued by the State Council recently made it clear that by 2025, people’s physical fitness will be more convenient, their enthusiasm for fitness will be further improved, and the number of participants in various sports will continue to increase. National fitness is an important way and means to realize the health of the whole people, and it is the basic guarantee for all people to strengthen their physique and live a happy life, which is related to a healthy and civilized lifestyle and the future of the country and the nation.

　　There are still some cognitive biases in the upsurge of national fitness.

　　At present, China has entered a new stage of high-quality development, and the concept of national fitness has gradually become a mainstream understanding of society. People’s participation has changed from passive exercise of "asking me to keep fit" to active action of "I want to keep fit", and fitness has become a fashion for people to pursue a civilized lifestyle.

　　However, there are still some cognitive biases in the upsurge of national fitness, such as a series of challenging activities such as the morbid pursuit of "slimming" in the circle of friends, punching in "comic waist", backhand touching navel and putting coins on collarbone, which has caused many people to follow suit, which conveys anxiety about body control under abnormal aesthetics. In order to gain traffic in the marketing process, some media have made eye-catching headlines such as "Stick to this action every day, and you will live longer than your peers", consuming people’s fitness enthusiasm and spreading the "wild way" exercise method. Its safety and standardization need to be verified. The injuries caused by this series of inappropriate exercises, instead of playing a fitness role, do harm to people’s health.

　　Fitness is precious, and science comes first. In the process of self-health management, there are some things that are contrary to expectations. If the exercise intensity is too low and there is no exercise effect, it belongs to invalid fitness. However, long-term intensive exercise is too much, which leads to physical dysfunction, decreased immune function and increased sports injury.

　　There is such a real case. Mr. Chen, 23, competed with his friends and did 80 push-ups, so he continued to compete, and he persisted for another 15 minutes. The next day, Mr. Chen was sore, his arm was difficult to lift, and his urine became darker. On the fifth day, Mr. Chen was sore and weak, and his urine was as deep as soy sauce. After being sent to the hospital urgently, he found that renal function damage caused by rhabdomyolysis had occurred. Rhabdomyolysis refers to muscle injury caused by excessive exercise. Muscle cells are "dissolved", which produces toxic substances, releases myoglobin, enters the blood and blocks renal tubules, thus leading to kidney injury or renal failure, which can be life-threatening in severe cases.

　　Blindly punching some difficult movements will lead to or accelerate joint damage, and then damage the ligaments, muscles and soft tissues around the joints. Excessive exercise caused by this will also lead to serious bone mineral density loss, increase the risk of fracture or fracture, and may also lead to permanent changes in myocardial structure, resulting in arrhythmia, and even sudden death.

　　In addition, selling anxiety sometimes makes some bodybuilders focus on sports and ignore nutritional supplements. Carrying out high-intensity fitness exercise in the state of lack of nutritional supplement will lead to decreased immunity and harm to the body for a long time. If you lack professional knowledge, imitating some unscientific body-building movements from online celebrity will probably lead to muscle strain. What’s more, ignoring the pain caused by self-protection mechanism and persisting in continuous practice will gradually turn into chronic diseases, such as osteoporosis and arthritis.

　　Step by step, to avoid invalid and harmful fitness.

　　To return to the initial intention of fitness and avoid ineffective and harmful fitness, we should abide by the principle of gradual progress, and use a scientific and rational attitude to exercise safely, effectively and accurately.

　　Safe fitness.It is necessary to master sports skills, keep fit scientifically and reasonably, and avoid sports risks. Do corresponding protective measures and warm-up activities, stretch and relax the body in time after fitness, and eliminate the metabolic products of energy substances during exercise — — Lactic acid can relieve fatigue caused by exercise. In the process of fitness, we should focus on avoiding injuries caused by excessive exercise. Avoid blindly following unqualified self-media coaches, especially middle-aged and elderly people, and always pay attention to the changes of physical indicators such as cardiopulmonary endurance, flexibility, muscle strength, muscle endurance and body composition when exercising. If the following situations occur during the fitness process, it is very likely that excessive fitness has occurred. At this time, it is necessary to stop immediately: First, there is no injury after fitness but the muscles continue to ache for a week or more; Second, the mental state after fitness is very poor, which may be a "distress signal" issued by the disorder of body hormone secretion; Third, the brain is over-stimulated after fitness, causing persistent insomnia.

　　Effective fitness.Only by doing moderate-intensity exercise for more than 30 minutes three times a week, or accumulating 150 minutes of moderate-intensity or 75 minutes of high-intensity physical activity, can we be considered as effective fitness. Try to achieve 6000 to 10000 steps of physical activity every day in daily life, and form exercise consciousness. Effectively improve cardiopulmonary endurance, and carry out aerobic exercise such as walking, jogging, cycling, etc. Effectively improve the endurance of muscle strength, and can carry out equipment sports, such as barbells, dumbbells, springs, elastic belt, etc. To effectively improve flexibility and fitness, you can try yoga or muscle stretching exercises, including leg press, sitting forward and so on. However, we should pay attention to what we can do and choose the exercise mode that is suitable for our own physique.

　　Precision fitness.Precise fitness refers to "exercise prescription" according to the age structure, physical function, fitness needs and other factors of different groups of people. It is a planned and periodic exercise program designed for different people, so that people can enjoy fitness fun and get healthy bodies at the same time. "Exercise prescription" can be divided into four categories: exercise prescription for competitive training, exercise prescription in physical education teaching, exercise prescription for preventive health care and exercise prescription for clinical treatment. Among them, preventive health care exercise prescription includes aerobic exercise prescription, resistance training prescription, flexibility training prescription, balance training prescription and so on. Such as reducing fat and shaping, in addition to aerobic exercise, muscle strength exercise should be added to avoid the weight loss of muscles and bones; If you want to gain muscle, it is not enough to do strength, but also to add high-protein diet. "Exercise prescription" is the integration of sports training, sports medicine, rehabilitation medicine and other disciplines, which can avoid sports risks and achieve scientific exercise. At present, the "sports prescription library" is being actively established. Through big data analysis, the "sports prescription" can be made more scientific and instructive.

　　Exercise and fitness has become an important way for people to improve their quality of life. People and organizations who love life and sports need to return to their original heart, run on the track of health and fitness with a scientific and rational attitude, and realize people’s all-round development.

　　(Author: Yang Rong, a member of the National Social Science Fund "Research on the Policy System of Promoting the Deep Integration of National Fitness and National Health", and an assistant researcher at Nanjing University of Aeronautics and Astronautics)

Special feature of 1905 film network "Please tell the director that the task of the third brigade has been completed!"With the movie showing all the way, the box office exceeded 470 million. The drama version of the same name was also launched while it was hot, creating a "new speed" of "film and drama linkage".

Two powerful actors, Harmony, performed the same role with different tastes, and the similarities and differences between the drama version and the film version also triggered extensive discussions among the audience.

At the same time, it is another attempt to adapt a hot drama into a film.The film version assembled the original crew of the series, and broke through 300 million with super-high pre-sales, setting a number of records.

In addition, Blossoms Shanghai, which is on the line today, is developing simultaneously with movies and dramas, and there is still a movie version to be shown. From "the drama is excellent, the movie will be reflected" to "synchronous development", what new tricks have been played by the film and drama linkage?

PART.1

It is not easy to "play well and make a shadow"

"Zhang Wansen, it’s snowing!" The series "Twinkle, Twinkle, Twinkle, Bright Stars" starring became the dark horse in 2022 because of the setting of "secretly love the ceiling", which also made this classic line spread all over the network.

Now, after two years, the movie version has landed on the big screen, and once it was officially announced, it gained a super high popularity. Whether it is the return of the original crew, the setting of making up for the regret of "Wanxing CP" or the ritual marketing of "going down to the snow field", the audience’s expectations are full.

Breaking through the pre-sale results of 300 million, the two major ticketing platforms are close to 2.5 million people who want to see it, which also makes "Twinkle, Twinkle, Bright Stars" another phenomenal case of "drama change".

It is the routine operation of the film and television market to adapt the film version after the drama is popular. The popularity of drama series has accumulated a natural popularity and fan base for the film, which not only greatly reduces the investment risk, but also further improves the IP value through the linkage of film and drama.

The recent Seeing You, Searching for Qin, treading on thin ice and Palace in the early years are all classic cases.

However, it is not easy to change from drama series to movies and from small screen to big screen. Although there are many successful cases at the box office, word of mouth is mostly difficult to surpass drama series. It seems to be a law that it is difficult to produce fine works by changing the drama into a shadow.

The problems mainly lie in the following aspects: firstly, whether the main creative team is unified plays a key role in whether the shadow version can continue the texture and quality of the drama version.

Due to the replacement of the main creative team, the quality is not as good as expected, which leads to word of mouth Waterloo. Although the film version of "Hua Qiangu" has not yet been released, it has also caused great controversy due to the casting problem, which has cast a "shadow" on the future of the film.

Secondly, there are obvious differences in content volume, creative logic and audience groups between film and drama series, and it is difficult to break through the "barriers".

Even the original cast is often "unaccustomed" and it is difficult to reproduce the classics of the series. Take "I Want to See You" as an example. Although the film version continues the same cast and lineup, it still fails to satisfy the fans because of the lack of narrative and staffing.

Third, feelings are a double-edged sword. Fans’ attention is both heat and pressure. If they are not careful, their word of mouth will bite back. At the same time, it is also a problem how to create a balance between drama powder and passers-by audience without setting too high a threshold for watching movies.

The big movie ipartment was criticized for "selling dog meat by hanging sheep’s head", which turned the national sentiment into a "tomb-robbing apartment" with a score of only 3.2. After the first weekend, the box office also fell off a cliff.

Although the film version of Love is Delicious continues the story and style of the drama version, many viewers reported that they watched an "extended TV series" and had a certain threshold for watching non-drama powder, so they failed to get out of the circle, and finally only 14.55 million yuan was recorded.

The above examples are enough to show that it is not easy to "break the wall" from the drama series to the movie, and people can’t help but worry about the upcoming "Twinkle, twinkle, bright stars".

PART.2

"Film and drama are open together" has become the new mainstream.

Different from the movie version launched after the series fire, more and more producers or copyright owners choose to put this process ahead, and determine the development mode of "one fish eats more" from the beginning, and the movie version and the drama version are promoted at the same time to form a set of "combination boxing".

The Three Battalions is a typical example. There are Wanda movies behind the film version and the drama version, and the time lines of preparation, starting, fixing and broadcasting are almost synchronous, which truly realizes the zero-time linkage of film and drama.

Yin Xiangjin, the chief producer, once explained the original intention and significance of "simultaneous development of film and drama". "A good story needs to be perceived by more audiences, and two different artistic expressions also have their own emphasis on content. Based on the advantages of long narrative of the drama, TV dramas can better explain the story, show the development of the relationship between the characters more delicately and shape the three-dimensional group image more comprehensively."

At present, the film version and the drama version of "The Three Battalions" do show this difference in creation, and also play a role in mutual drainage to a certain extent, but on the other hand, the "face-to-face" between the film version and the drama version has also triggered a concentrated comparison and discussion among the audience, which has brought great controversy and pressure to the early stage of the drama version.

Not only "Three Battalions", but also "Under Different Men", "Trident" and other projects have chosen a similar model. Tencent participated in the production of both the film version and the drama version of "Under the Alien". The drama version was directed by and won a good reputation after the broadcast, while the film version was directed by and will also meet the audience.

"Trident" also from the beginning of development, it has set a plan for the linkage between film and drama. Ma Ke, the producer and producer, once told the media that the success of the drama version has greatly promoted and publicized the film, so that the audience has a good expectation of watching the film and expects the film to gain good results through linkage operation.

The mode of "simultaneous opening of movies and dramas" is also very extensive in the linkage between online dramas and online movies. As early as the first season of "The Husband-in-law" was finished, the initial planning of the related derivative film "The Husband-in-law’s Good fortune is high" had already started, and it was chosen to be released between the first season and the second season, which well continued the popularity of IP.

During the same period of preparation for filming "The Wind in Luoyang", many IP-linked online movies, such as "The Yin and Yang Boundaries of the Wind in Luoyang" and "The Twin Chasers of the Wind in Luoyang", are also being developed simultaneously.

From the above examples, it is not difficult to see that the advantage of co-opening movies and dramas is that the production is convenient for unified control and coordination of the content, quality and broadcasting rhythm of the movie version and the drama version, and it is also a sign that the IP development of movies and TVs is more industrialized and systematic.

On the other hand, the "simultaneous production of movies and dramas" undoubtedly means higher costs and risks, and it is necessary to have enough confidence in IP and the cast. It is also worth thinking about how the film version and the drama version really play different cards, feed back each other’s enthusiasm and avoid "left and right fighting".

From drama series to movies, whether it is re-enactment, adaptation, derivation or continuation, we look forward to more gameplay of "movie-drama linkage" to maximize the value of IP.