Catalogue

　　The first part of the 2024 annual departmental budget.

　　I. Description of departments

　　Second, the income budget.

　　III. Explanation of Expenditure Budget

　　Four, the financial allocation of "three public" funds budget.

　　V. Other explanations

　　VI. Explanation of Nouns

　　The second part of the 2024 annual departmental budget report

　　I. Summary of Income and Expenditure

　　II. Summary of income

　　III. Summary of Expenditure

　　Fourth, the project expenditure table

　　Five, the government procurement budget list

　　VI. Summary of Financial Appropriations and Income and Expenditure

　　Seven, the general public budget expenditure table.

　　Eight, the general public budget financial allocation basic expenditure table

　　Nine, the government fund budget expenditure table.

　　Ten, the state-owned capital operating budget financial allocation expenditure table

　　Eleven, financial allocation "three public" expenditure table

　　Twelve, the government purchase service budget financial allocation list

　　XIII. Performance Target Table of Project Expenditure

　　Fourteen, the overall expenditure performance target table

The first part of the department budget in 2024.

　　I. Description of departments

　　(a) the nature and responsibilities of the department, etc.

　　According to the official reply on the establishment of china national film museum (No.148 [2005] of the Central Organizing Committee) and other documents approved by the Office of the Central Organizing Committee, china national film museum was established.

　　China national film museum’s duties are: film art exhibition, film cultural exchange, film professional activities, film collection, film public service, film knowledge popularization, film screening service, film academic research, film social education, and film culture and patriotism education for the public, especially for teenagers.

　　(II) Institutional setup

　　There are 13 internal institutions and party committees (party building offices) including office, finance department, personnel department, security department, research department (journal editorial department), information dissemination department, collection department, social education department, activity management department, exhibition department, cinema department and development department (capital construction office). There are 0 subordinate units in china national film museum.

　　(3) staffing and actual situation

　　The administrative establishment of china national film museum is 0, and the actual number is 0; There are 117 people in the business establishment, and the actual number is 112; There are 23 retirees, including 0 retirees and 23 retirees.

　　Second, the income budget.

　　The revenue budget for 2024 is 123,125,700 yuan, an increase of 15,385,700 yuan or 14.28% compared with the budget of 107,740,000 yuan at the beginning of 2023. The main reason is to further strengthen the management of budget funds and incorporate other income funds into the annual budget management in accordance with the requirements of full-caliber budget management.

　　(1) The financial appropriation income this year is 101.12 million yuan.

　　1. The general public budget revenue is 101.12 million yuan.

　　2. The budgetary allocation income of government funds is RMB 0,000.

　　3. State-owned capital operating budget appropriation income of RMB 0.000 million.

　　(II) The income from other funds this year is 22 million yuan.

　　4. The financial account management fund income is RMB 0.00 million.

　　5. The business income is RMB 0,000.

　　6. The superior subsidy income is 0,000 yuan.

　　7. The income paid by affiliated units is RMB 0,000.

　　8. The operating income of public institutions is RMB 0,000.

　　9. Other income is 22 million yuan.

　　(3) The balance carried forward from the previous year was RMB 5,700.

　　10. Last year’s carry-over balance was RMB 5,700.

Figure 1: Revenue Budget

　　III. Explanation of Expenditure Budget

　　The expenditure budget in 2024 was 123.1257 million yuan, an increase of 15.3857 million yuan or 14.28% compared with the budget of 107.74 million yuan at the beginning of 2023. The main reason is that according to the requirements of full-scale budget management, the management of budget funds is further strengthened, and other income funds are included in the annual budget management, and related expenditures increase accordingly.

　　(1) Basic expenditure. The basic expenditure budget is 70,725,000 yuan, accounting for 57.44% of the total expenditure budget, which is 2,343,700 yuan or 3.21% lower than the budget of 73,068,700 yuan at the beginning of 2023.

　　(2) Project expenditure. The project expenditure budget is 52,400,700 yuan, an increase of 17,729,400 yuan or 51.14% compared with the budget of 34,671,300 yuan at the beginning of 2023. Among them:

　　1. Operating expenses of public institutions are RMB 0,000.

　　2. Paid to the superior expenditure of RMB 0,000.

　　3. Subsidy expenditure for affiliated units is RMB 0,000.

Figure 2: Basic Expenditure and Project Expenditure

　　(3) The balance fund carried forward at the end of the year is RMB 0,000.00 Yuan.

　　Four, the financial allocation of "three public" funds budget.

　　(A) the scope of the "three public" funds

　　China national film museum’s expenses for going abroad (abroad), official reception, official vehicle purchase and operation and maintenance include one subordinate unit at the same level in china national film museum. Other subordinate units have no "three public" budget for financial allocation arrangements in 2024.

　　(three) the financial allocation of "three public" funds budget.

　　In 2024, the budget for the financial allocation of "three publics" was 731,200 yuan, which was 131,900 yuan less than the budget for the financial allocation of "three publics" in 2023. Among them:

　　1. Expenses for going abroad on business. The budget for 2024 is 226,700 yuan, which is 21,600 yuan lower than the budget of 248,300 yuan at the beginning of 2023. The main reason is to implement the government’s requirements for tight living and further reduce general expenditures.

　　2. Official reception fee. The budget in 2024 is RMB 0.40 million, which is RMB 0.40 million higher than the budget at the beginning of 2023. The main reason is that the exchange activities in the cultural and art industry have increased and the actual demand for exchange activities has increased after the normalization management of the epidemic situation.

　　3 official car purchase and operation and maintenance fees. The budget for 2024 is 500,500 yuan, including: the budget for the purchase of official vehicles in 2024 is 375,500 yuan, which is 114,300 yuan lower than the budget of 489,800 yuan at the beginning of 2023. The main reasons are: a large bus was purchased in 2023, but there was no such demand in 2024, and the amount decreased; The budget for official vehicle operation and maintenance in 2024 is 125,000 yuan, including: official vehicle fuel 47,700 yuan, official vehicle maintenance 36,900 yuan, official vehicle insurance 23,000 yuan and other expenses 17,600 yuan. The budget of official vehicle operation and maintenance fee in 2024 is the same as the budget of 125,000 yuan at the beginning of 2023.

　　V. Other explanations

　　(a) the government procurement budget

　　In 2024, the total government procurement budget of china national film museum was 38,618,700 yuan, including 2,861,700 yuan for goods, 0,000 yuan for projects and 35,757,000 yuan for services.

　　(two) the government purchase service budget.

　　In 2024, the total budget of china national film museum government for purchasing services is RMB 0.00 million.

　　(3) An explanation of the operating expenses of the organ

　　The department has no budget for the operation of organs in 2024.

　　(four) the project expenditure performance targets.

　　In 2024, china national film museum reported 45 budget items with performance targets, accounting for 100.00% of the 45 budget items of this year. The project expenditure budget for reporting performance targets is 52.395 million yuan, accounting for 100.00% of the project expenditure budget of this department this year.

　　(five) the key administrative fees.

　　This department has no key administrative fees in 2024.

　　(six) the financial allocation of state-owned capital operating budget.

　　The department has no budget for financial allocation of state-owned capital operation budget in 2024.

　　(seven) the occupation of state-owned assets.

　　By the end of 2023, there were 9 vehicles in china national film museum, totaling 2,430,900 yuan; There are 14 sets of equipment with a unit value of more than 500,000 yuan, totaling 35,062,500 yuan. In the budget arrangement for 2024, one set of equipment with a unit value of more than 500,000 yuan was purchased, totaling 803,100 yuan.

　　VI. Explanation of Nouns

　　Basic expenditure: refers to personnel expenditure and public expenditure incurred to ensure the normal operation of institutions and complete daily tasks.

　　Project expenditure: refers to the expenditure incurred to complete a specific administrative task or career development goal in addition to the basic expenditure.

　　The budget of "three public funds": refers to the budget of going abroad (abroad), official reception, official car purchase and operation and maintenance expenses arranged by the financial allocation in the departmental budget of the current year.

　　Government procurement: The use of fiscal funds by state organs, institutions and organizations at all levels to purchase goods, projects and services within the legally formulated centralized procurement catalogue or above the procurement quota standard is an effective measure to standardize the management of fiscal expenditure and strengthen budget constraints.

The second part of the 2024 annual departmental budget report

The number of Asian elephants has increased to more than 300, the number of Yunnan golden monkey has increased to more than 3,300, the population of more than 20 kinds of wild animals, such as western black-crowned gibbon and green peacock, has risen sharply, and 30 kinds of extremely small wild plants, such as Yangbi Acer truncatum and Huagaimu, have escaped the threat of extinction … Since the 18th National Congress of the Communist Party of China, Yunnan has always adhered to ecological priority and green development, and promoted the rescue and protection of wild animals and plants with the protection of extremely small species as the starting point.

In May this year, the Strategy and Action Plan for Biodiversity Conservation in Yunnan Province (2024-2030) was issued, which clarified the strategic positioning, strategic objectives, strategic tasks, priority areas and priority actions of biodiversity conservation in the province in the new period, pushed biodiversity conservation to a new level, and provided strong support for the construction of colorful Yunnan in beautiful China.

Guard seed source "chip"

Recently, researchers found several Cyclobalanopsis pubescens in the evergreen broad-leaved forest of mountain moss in Jinping Watershed National Nature Reserve. This species was discovered in Jinping watershed in 1976 and published as a new species. So far, no specimens have been collected except the model specimens, and the relevant distribution and population information are almost blank. The List of Wild Plants with Minimal Population in Yunnan Province (2021 Edition) lists it as a wild protected plant with minimal population.

Discovered again after 48 years, the Institute of Forestry and Grassland Science of Honghe Hani and Yi Autonomous Prefecture and Jinping Watershed National Nature Reserve quickly monitored and protected Cyclobalanopsis Maomaiensis, collected seeds at the same time, and carried out near-ground and ex-situ protection as soon as possible.

A species is a gene pool, and saving and protecting a very small population of wild plants is a strategic biological resource to protect the country’s sustainable development. As one of the hot spots of biodiversity in the world, Yunnan took the lead in putting forward the initiative of protecting the minimal population of wild animals and plants in China in 2005, and in 2010, it issued the planning outline and emergency action plan for the rescue and protection of the minimal population species in Yunnan Province, which included the concentrated distribution area of 224,100 hectares of minimal population species in the "ecological red line" and successfully promoted it into the national plan.

Seeking, discovering, protecting, breeding and returning to nature … In order to continuously lay a solid foundation for protection, the province has established a wildlife germplasm resource bank in southwest China, an orchid germplasm resource bank and 12 plant (tree) gardens, with nearly 20,000 species of plants preserved, covering more than 90% of the province’s minimal population species. Since 2021, 30 protected communities (sites), 13 near-earth or ex-situ protection bases and 5 species return bases have been established, and 31 species with minimal population have returned to the wild. Empowered by science and technology, the key laboratory and propagation center for species protection of very small populations have been built, and breakthroughs have been made in artificial propagation technology of 36 plants. Among them, the cultivation technology of Malania oleifera with high medicinal value has made a major breakthrough, and the planting area has been promoted to 30,000 mu; Artificial propagation of extremely small populations of plants such as Rhododendron macrophylla and Pterocarya yunnanensis, which are unique to Gaoligong Mountain, has been successfully applied to regression planting and regional vegetation restoration.

In December, 2022, in Montreal, Canada, a side event on the protection of extremely small species and biodiversity was held in the exhibition area of "China Corner", the main venue of the second phase conference of COP15. Yunnan showed and shared typical cases of the rescue and protection of extremely small species to the world, providing a "China plan" for the global biodiversity protection. Nowadays, the concept of protection of extremely small populations of wild plants has been theorized and internationalized, and it has become an important part of biodiversity protection strategies of countries and local governments around the world. The basic theory, protection mode and practical experience of the protection of extremely small populations of wild plants have been applied to the protection of native plants in Italy, Russia, Mexico, Iraq and other countries.

Protect the ecological home

In Baima Snow Mountain National Nature Reserve, Yunnan, 40 Yunnan golden monkeys were released into the wild after scientific grouping. Innovatively build a "Yunnan golden monkey all-around protection network", establish a joint protection mechanism in Yunnan, and continue to increase the construction of protected areas through the way of "habitat restoration+species protection+community support", and include 1,133 hectares of Yunnan golden monkey habitats outside the protected areas into the protection scope, basically realizing the all-around protection of Yunnan golden monkey, and providing new ideas for the protection of national flagship species.

According to the monitoring data, the number of Yunnan golden monkeys in Baima Snow Mountain Reserve has increased from nearly 500 in the initial stage to about 2,500 in 14 populations, and the number of individuals accounts for 65% of the number of Yunnan golden monkeys in China. However, the increasing number of monkeys also brings great pressure to the ecological environment of habitats. "Controlling the number of monkeys in a certain scale and releasing them after scientific grouping can solve the problem of food shortage of monkeys and effectively alleviate the problems of broken and damaged trees, which is of great significance to the sustainable protection and habitat restoration of Yunnan golden monkey." Lai Jiandong, stationmaster of the Wildlife Rescue Station in Baima Snow Mountain Reserve, introduced.

Restoring and protecting the ecological homes on which animals and plants depend is the key to saving the extremely small population species. Yunnan has continued to strengthen the protection and restoration of wildlife habitats. Since 2021, more than 600 hectares of Asian elephant feeding areas have been restored and reconstructed, and more than 560 hectares of green peacock habitats have been integrated and demarcated. The project of habitat restoration and corridor construction of the white-browed gibbon in Gaoligong has been successfully launched. Improve the level of intelligent protection, integrate infrared cameras, drones and other information technologies into the supervision of extremely small population animals, and develop automatic identification and early warning technologies for elephant faces and monkey faces. The national second-class key protected wild animal golden pheasant reappeared in Dianchi Lake Basin, and the rare and endangered species clouded leopard successfully returned, greatly improving the quality and efficiency of protection of extremely small population species. At the same time, we will continue to deepen cross-border protection, sign a cooperation agreement with Viet Nam on border forestry and wildlife protection, and establish a 200,000-hectare cross-border joint protection zone in Xishuangbanna, China and northern Laos to jointly protect Asian elephants, red sandalwood and Dalbergia odorifera.

First try to explore the protection path of harmonious coexistence between man and nature. On the journey of protecting extremely small populations, Yunnan has innovated the compensation mechanism for wildlife accidents, and took the lead in issuing the Measures for Compensation for Personal and Property Damage Caused by Key Protected Terrestrial Wild Animals in Yunnan Province. Up to now, the province has insured 710 million yuan and paid 656 million yuan. Explore effective ways to protect and prevent Asian elephants, successively establish an integrated system of monitoring, early warning, prevention and control of Asian elephants and an emergency response system, and implement projects such as community isolation protection and food source construction to comprehensively improve the protection level of Asian elephants. In 2021, the Asian elephants traveled to the north and returned to the south in Yunnan, vividly showing the "China sample" of biodiversity protection to the whole world and winning wide acclaim.

Merit lies in the present and benefit lies in the future. The whole province will continue to shoulder the responsibility of biodiversity protection, solidly promote the rescue and protection of extremely small species, consolidate and expand the results of rescue and protection of critically endangered species, and make contributions to building a harmonious earth home between man and nature in Yunnan. (Wang Dan)

　　Cctv news(Focus Interview): On November 19th, the first China Internet Civilization Conference was held in Beijing. In his congratulatory letter, the Supreme Leader General Secretary gave instructions on promoting the construction of Internet civilization. The Internet has only been born for more than 50 years, but it has profoundly changed the life of all mankind. At present, the number of netizens in China has exceeded 1 billion, the Internet penetration rate has reached 71.6%, and the average per capita online time is nearly 27 hours per week, which constitutes the largest digital society in the world. For many people, the Internet has become an important "second living space". The Party Central Committee with the Supreme Leader as the core attaches great importance to the construction of network civilization, and the Fifth Plenary Session of the 19th CPC Central Committee clearly put forward "strengthening the construction of network civilization and developing a positive and healthy network culture". At the first China Internet Civilization Conference, people from all walks of life discussed related issues.

　　The theme of the first China Cyber Civilization Conference is "Gathering the upward forces for good and working together to build cyber civilization". Through this platform, responsible comrades of relevant departments, representatives of internet enterprises and social organizations, as well as experts, scholars and netizens, have in-depth discussions and shared experiences, and jointly made suggestions and suggestions for the construction of network civilization.

　　Due to the popularity of network applications and the huge number of netizens, the ecological environment of the network directly affects the order and civilization of each of us and the whole society. Strengthening the construction of network civilization is an inevitable requirement to promote the construction of socialist spiritual civilization and improve the level of social civilization, and it is also a task that the CPC Central Committee attaches great importance to and constantly pays attention to.

　　Zhang Xunhong, director of the Network Social Work Bureau of the Central Network Information Office, said: "Since the 18 th National Congress of the Communist Party of China, under the guidance of the important thinking of the Supreme Leader General Secretary on strengthening the network power, China’s network civilization construction has been solidly promoted, from the introduction of a series of laws and regulations such as network security and network ecological governance to the issuance of the Opinions on Strengthening the Construction of Network Civilization; From implementing the network content construction project, striving to be a good netizen project in China, to continuing to carry out a series of special rectifications such as clear, clean and seedling protection, the foundation of cyberspace governance in China is constantly consolidating, and the positive energy in cyberspace is more abundant. "

　　To make cyberspace more energetic and create a good network ecological environment, we must take the initiative to lead and make a difference, so that the positive mainstream values become the consensus and code of conduct of netizens. In this regard, the General Secretary of the Supreme Leader stressed in his congratulatory letter: "We must adhere to the unity of development and governance, the integration of online and offline, and widely gather upward forces for good."

　　How to "widely gather upward forces for good"? This must be implemented in concrete and feasible measures, so that the power of doing good can really impress netizens and affect everyone’s values. To this end, China’s mainstream media have been constantly innovating their thinking and voice with a high sense of social responsibility and professionalism, and have produced a large number of excellent programs to be presented on major online platforms. These programs integrate the main theme and positive energy into fascinating content and are welcomed by netizens, especially young people.

　　Ye Zhenzhen, Party Secretary, Chairman and President of People’s Daily Online, said: "A series of innovative forms, innovative means, various topics, various reports, and many new media products have passed on the achievements, changes and our party’s ruling philosophy and socialist core values to the vast number of young people in an innovative way, which has produced a very good response."

　　A good program full of positive energy has not only received the enthusiasm of domestic netizens, but also attracted the interest of many foreign netizens. For example, programs such as "National Treasure" and "Wandering Beautiful China" produced by the Central Radio and Television General Station were broadcast on the network platform, and many foreign netizens enthusiastically followed the drama. Through these images, they learned about China and had a love for the long and broad China culture.

　　On how to improve China’s international communication influence and public opinion guidance, the Supreme Leader General Secretary has repeatedly given instructions, stressing the need to "tell the story of China well, spread the voice of China well, and show a true, three-dimensional and comprehensive China". These excellent programs have truly implemented the instructions of the Supreme Leader General Secretary, used good works to speak, conveyed the voice of China, and showed the international community a good national image of China.

　　Qian Wei, the convener of the news and new media center of the Central Radio and Television General Station, secretary of the Party Committee and chairman of CCTV, said: "The Central Radio and Television General Station is committed to innovation. We should further make good use of the Internet to activate the cultural genes of Chinese civilization, turn the traditional into the popular and the ancient into the fashionable, and let Chinese excellent traditional culture shine again in cyberspace."

　　Promoting the construction of network civilization requires not only the guidance of mainstream media, but also the conscious participation of every netizen to spread positive energy and resist ugly phenomena. As long as everyone acts and becomes the creator and defender of network civilization, this huge cyberspace belonging to each of us will be clean, healthy and clear.

　　Bi Xiaotian is a doctoral student in the Department of Chemical Engineering in Tsinghua University and a video blogger in online celebrity. Since 2017, Bi Xiaotian has insisted on making videos explaining common sense of life with scientific knowledge and posting them on video websites. He hopes to popularize scientific knowledge to the public in this humorous and relaxed way. He said that this is a way for him to contribute to society.

　　This time, Bi Xiaotian also participated in the first Internet Civilization Conference as a representative of netizens, participated in the discussion of the conference and listened to the speeches of experts, which made Bi Xiaotian have a deeper understanding of Internet civilization and more expectations for the content construction of the network.

　　Cyberspace is complicated, and it is inevitable that there will be all kinds of ugliness and chaos. In recent years, online historical nihilism, network water army, traffic fraud, black public relations, malicious marketing and other phenomena have occurred from time to time, bringing pollution to the network ecological environment and causing bad social impact. To promote the construction of network civilization, we must grasp these chaos to the end, stop bad style, and build a clean and honest cyberspace for the majority of netizens, especially teenagers. In particular, this requires major network enterprises and platforms to adhere to industry self-discipline, practice social responsibility, and take concrete actions to promote the long-term healthy development of the industry.

　　Zhang Nan, CEO of Beijing ByteDance, said: "It is our duty to provide everyone with a healthy, positive and well-valued platform; Content that violates values and does not conform to public order and good customs is severely cracked down on the whole platform; For creators in different professional fields, there are many incentive plans for meaningful and in-depth content. "

　　To create a healthy and civilized network environment, in addition to the self-discipline of the industry and netizens, there must be legal escort. In recent years, China has accelerated the construction of cyberspace ruled by law, and successively promulgated a series of laws and regulations, such as the Network Security Law of the People’s Republic of China, the Data Security Law of People’s Republic of China (PRC) and the Personal Information Protection Law of People’s Republic of China (PRC), to ensure the healthy operation of the Internet on the rule of law.

　　In reality, these laws and regulations have also been put into practice and achieved good social effects. For example, recently, some netizens posted comments on the Internet that violated the reputation of heroic martyrs, which not only seriously hurt people’s national feelings, but also violated the Law of People’s Republic of China (PRC) on the Protection of Heroic Martyrs. The Supreme People’s Procuratorate brought criminal incidental civil public interest litigation against the parties according to law.

　　In August 2018, the "China Internet Joint Rumor-dispelling Platform" was officially launched, which became the main front for China’s Internet rumors and played an important role in comprehensively controlling online rumors and building a clear cyberspace.

　　Throughout all aspects of our lives, the network has penetrated into almost every cell of society. Economically, China has now formed the most prosperous digital economy and digital ecology in the world. Representatives of major Internet companies attending this meeting also offered suggestions and suggestions to explore how to make the Internet further play a supporting and leading role, promote the quality improvement of the digital economy and have stronger innovation momentum, and make the Internet an important force in building a new domestic and international dual-cycle development pattern.

　　Su Hua, chairman of Aauto Quicker Science and Technology, said: "From January to October this year, more than 420 million orders for agricultural products were sent from rural areas to all parts of the country through live e-commerce. Compared with the same period last year, the sales volume and orders volume of agricultural products increased by 88% and 99% respectively. The rapid growth of the new format of live e-commerce is behind the great development potential of the vast rural land from winning the battle against poverty to moving towards common prosperity under the blueprint of rural revitalization strategy. "

　　To achieve national rejuvenation, strong material and spiritual strength are indispensable. This grand meeting in the field of network civilization will be an important opportunity to guide the whole society to vigorously promote the construction of network civilization, enhance the quality of network civilization, and unite a strong spiritual force for building a socialist modern country in an all-round way.

　　Xue Songyan, director of the First Bureau of the Central Civilization Office, said: "With the convening of the first China Cyber Civilization Conference as an opportunity, we should carry forward the socialist core values, strengthen the construction of cyber morality, continue to exert our efforts to achieve practical results through the creation of spiritual civilization and other aspects, and promote the formation of ideological concepts, cultural fashions, moral pursuits and behavioral norms that meet the requirements of cyber civilization construction in the new era, so as to promote a clearer cyberspace and truly improve the level of social civilization and the civilized quality of citizens."

　　Only by concentrating on good can we enjoy the wind of civilization. Just like in the offline world, we all like civilized and orderly public space. The online world is also an online public space belonging to everyone. This public space is clean and uncivilized, which is related to the vital interests and feelings of every netizen, as well as the whole social atmosphere and civilization level. How to make cyberspace healthier and more civilized? Of course, we need strong legal protection and ecological governance, active guidance and innovation of platforms and institutions, but at the same time, we also need self-restraint and positive progress of individual netizens. Let’s work together to build a better spiritual home on the Internet, and jointly promote the civilized internet, civilized internet use and civilized internet access, and gather positive energy.

Tuyano is a well-known domestic European VAN, which has beautiful appearance, comfortable ride and strong power, and has a high possession in the market. We have introduced a number of Tuyano light passengers with different uses before, including buses, vans and special vehicles, which can meet the needs of many industries and leave a deep impression on everyone.

Some friends have had such questions after learning about a number of Tuyano models we introduced. Does Tuyano have a four-wheel drive model? Indeed, most of the Tuyano we usually see are front and rear drive configurations, but for some special purposes, Tuyano has professional four-wheel drive models. This time, we will introduce Tuyano’s forest defense personnel carriers to you.

In the past, when there was a shortage of light off-road buses in China, the transportation of forest firefighters was often undertaken by different types of trucks or off-road buses modified from truck chassis. Their comfort was far less than that of Tuyano, and the later modified bodies were not as strong, safe and airtight as Tuyano, a load-bearing body. The purchase of imported cars is not a small expense, and maintenance is also an expense that cannot be ignored when maintaining cars. The emergence of four-wheel drive models not only enriches Tuyano’s product line, but also fills the gap in the market, and also brings more cost-effective choices to the units and individuals who need to buy such special vehicles.

At the first sight, you can feel that this car is not simple. First, a solid protective bar is installed in the front of the car, which can effectively help the car cross obstacles safely and quickly. Secondly, the tire size is larger, the chassis clearance from the ground is higher, and the "Bigfoot" is full of power; Finally, the orange painting of the whole vehicle is bright and dazzling.

The vehicle is positioned as a forest fire-fighting personnel carrier, belonging to a special operation vehicle, with a self-weight of 2.58 tons and a maximum allowable total weight of 3.55 tons, and can carry 9 fire-fighting rescuers. In addition to being able to transport fire rescue personnel, the vehicle also has cargo space for loading fire rescue tools and materials.

The vehicle size is 5000×2000×2510mm and the wheelbase is 2933mm. The car body is petite and flexible, and it is more suitable for walking through mountain paths or even roadless areas, which is convenient for firefighters and rescuers to quickly arrive at the scene to carry out fire fighting.

The shooting vehicle is a mid-top and short-axle version. If there are stricter requirements on the height of the car body, such as the road with caves, Tuyano can provide a flat-top model with a car height of 2300 mm. If more people need to be transported, Tuyano can also provide a car with a length of 5990mm and a wheelbase of 3750mm, which can take an extended axle with 10-17 people.

The vehicle is equipped with a Cummins 2.8T diesel engine, which meets the national sixth B emission standard. The maximum power of the engine is 177 HP and the maximum torque is 360 N m.. It has strong power, and it is more economical to use diesel for daily use. Matching the engine is a 6-speed manual gearbox. It is understood that automatic transmission models are also under development, and it is believed that automatic transmission models can be extended to more application fields.

Mature and reliable Cummins 2.8T engine.

The auxiliary water tank is on the left side of the engine compartment.

The air filter is on the right side of the engine compartment.

The core of the car is the part-time 4wd system, which can be driven in two-wheel drive high speed, four-wheel drive high speed and four-wheel drive low speed. It has the advantage of high adaptability and can easily cope with all kinds of complicated road conditions. It is very convenient to switch the four-wheel drive mode when encountering special road conditions. You don’t have to pull the joystick as hard as an old car, you only need to reach out and gently press the button to switch the drive form. Drivers who have never driven Tuyano before can quickly understand the driving mode of four-wheel drive Tuyano with a little familiarity.

A protective plate is installed under the engine, which can effectively prevent the sand and gravel on the road from hitting the engine.

A protective plate is also installed under the gearbox and the transfer case.

In recent years, McPherson independent suspension has been widely used in cars, SUVs and light buses, which makes us experience the excellent comfort of independent suspension and the driving stability of vehicles is better. The front wheel of the four-wheel drive version of Tuyano fire-fighting personnel carrier adopts McPherson independent suspension, and the rear wheel adopts leaf spring dependent suspension. Compared with some off-road buses on the market with steel plate non-independent suspension at the front and rear, Tuyano can make the drivers and passengers on the bus have a more comfortable and stable driving experience without affecting the bearing capacity.

Front McPherson independent suspension

The front wheel, the whole vehicle uses Chengshan 235/85R16LT tires.

Rear leaf spring dependent suspension with stabilizer bar.

At the rear wheel, users can change off-road tires with wider tread and deeper patterns later, which can further improve the off-road performance of the vehicle.

The spare tire is at the end of the frame

The car door has rich storage space and is convenient to get on and off.

Electric rearview mirror and electric door and window switch on the main driver’s door

A fuel tank cover hidden next to the door.

The interior is mainly simple and plain gray, and the gray with different brightness and texture highlights the layering, which makes people feel refreshing and natural. The steering wheel and instrument are beautiful and atmospheric, and they are in line with passenger cars as a whole.

From left to right, the instruments are tachometer, fuel gauge, water thermometer and speedometer in turn. A practical LCD screen is arranged below the fuel gauge and water thermometer, which is convenient for drivers to know the dynamics of vehicles in real time.

There is a radio, a storage compartment, an air conditioning panel and a switch panel in the middle of the instrument panel, next to which is an air conditioning outlet and a USB socket. The front driver’s area is spacious, so as a fire rescue vehicle, it is easy to install warning lights, alarms and other equipment on the instrument panel.

pin

footboard

The interior of the passenger area is also mainly gray, with a simple overall style and practical dirt resistance for daily use. The rear passenger door is also equipped with an automatic welcome pedal, which makes it easy to get on and off even if the chassis is raised. There is a large cargo space behind the last row of seats, which is convenient for loading fire rescue tools and materials. As a short-axle vehicle, the space on the vehicle is limited, but the overall space utilization rate is very high.

Welcome pedal

Passenger area interior

The air conditioning outlet in the rear row is arranged on the roof.

The car is paved with durable and non-slip gray floor glue, and the rear wheel arch is also covered.

There is enough cargo space at the rear of the car to load fire rescue tools and materials.

In addition to the application in forest fire rescue, four-wheel drive Tuyano also has great uses in the fields of national defense and military, mine rescue, forest development, scientific investigation, etc. We also look forward to the future that Tuyano light passengers can make great achievements in a broader world.

　　Recently, Xiaomi officially released the Xiaomi MIX2S full-screen new machine, running the latest MIUI 9.5 stable version system, priced from 3,299 yuan. As another masterpiece of the Xiaomi MIX series, Xiaomi MIX2S continues the full-screen design of the previous two generations of products. The excellent process design and powerful hardware configuration make it highly concerned by rice noodles as soon as it is released. The latest MIUI 9.5 stable version system it is equipped with makes this new machine even more powerful, making it the focus of the market.

　　Xiaomi co-founder, senior vice president and head of MIUI, Hong Feng, introduced, "MIUI9 is the smoothest MIUI system in history, and may also be the fastest Android system so far." The new MIUI9.5 system not only adheres to the "lightning fast" operating experience of MIUI9, but also adds a more business-like "black gold" personalized theme and full-screen gesture operation, the new Xiao Ai artificial intelligence voice assistant, etc.

　　MIUI9.5 system now supports 25 Xiaomi model adaptability upgrades, including: Xiaomi MIX2S, Xiaomi MIX, Xiaomi Note3, Xiaomi Note2, Xiaomi Mobile 5, Xiaomi Mobile 4, Xiaomi 5s, Xiaomi Mobile 5c, Xiaomi Mobile 4s, Xiaomi Mobile 4c, Xiaomi Max, Xiaomi Tablet 3, Xiaomi Tablet 2, Redmi Note 4X (Qualcomm version), Redmi Mobile 3, Redmi 3S, Redmi 3X, Redmi Mobile 4 (high-end version), Redmi Mobile 4A, Redmi Mobile 5, Redmi Mobile 5A, Redmi Mobile Pro, Redmi Note5, Redmi Note3 (dual Netcom), Redmi Note2, etc. And will support more Xiaomi model upgrades one after another.

　　There are two ways to upgrade the MIUI 9.5 system. One is to automatically receive the official upgrade push notification through Xiaomi’s official online upgrade (OTA) method, or manually detect the upgrade through the "Settings-My Device-MIUI Version" method. The other method is to go to the MIUI forum to manually flash the upgrade. Now the MIUI forum has provided the complete package of flashing the above 25 models.

　　The new "Xiao Ai classmate" artificial intelligence voice assistant landed MIUI 9.5 stable version

　　The rapid development of AI technologies such as automatic speech recognition and semantic analysis is gradually changing the way people use mobile phones on a daily basis. The MIUI 9.5 system has added a new "Xiao Ai Classmate" artificial intelligence voice assistant to replace the old MIUI voice assistant. "Xiao Ai Classmate" has made breakthroughs in semantic analysis, intelligent recommendation and other aspects, making mobile phones more intelligent and efficient.

　　When the phone is unlocked, the new Xiao Ai artificial intelligence voice assistant can be evoked on any interface. At present, users are supported to customize the evocation in six ways, the specific methods are: long press the Home button, long press the menu button, long press the return button, power button + Home button, power button + menu button or power button + return button.

　　After evoking Xiao Ai’s artificial intelligence voice assistant, you can interact with your mobile phone by speaking directly. For example, if you say to Xiao Ai, "wake me up at 9 am tomorrow," the mobile phone will automatically set an alarm for 9 am the next day. For another example, if you say to Xiao Ai, "Remind me to have a meeting at 3:00 pm on April 1," the mobile phone will add a meeting schedule at 3:00 pm on April 1, and remind me through push notification before the meeting, which is very simple.

　　Many people are familiar with voice assistants, such as Apple’s Siri, Microsoft’s Xiaona, Google Assistant, etc. The new Xiao Ai artificial intelligence voice assistant launched on MIUI 9.5 this time has reached the industry-leading level in automatic speech recognition, semantic analysis and other aspects. With the blessing of Xiao Ai’s artificial intelligence voice assistant, Xiaomi MIX2S is more convenient, efficient and intelligent to use.

　　Full-screen gestures replace virtual buttons, making mobile phone operation more efficient

　　The emergence of Xiaomi MIX at the end of 2016 shocked the entire mobile phone industry. After the concept of full-screen was first proposed by Xiaomi, it has been widely popularized. In addition to the significant changes in the appearance of mobile phones, the interactive experience of mobile phones is also undergoing earth-shaking changes in the era of full-screen. The Xiaomi MIX2S equipped with MIUI 9.5, as well as the remaining Xiaomi full-screen mobile phones, will truly usher in a convenient and fast gesture operation experience in the era of large screens.

　　MIUI full-screen gesture is a system-level global gesture operation function, which plays a very important role in improving the operation experience and efficiency of full-screen mobile phones. At present, this function mainly supports six full-screen models of Xiaomi MIX2S, Xiaomi MIX2, Xiaomi MIX, Redmi 5, Redmi 5Plus and Redmi Note5. After the above six machines are upgraded to the MIUI 9.5 system, enter "Settings", click "Full Screen", and select "Full Screen Gestures", it will open.

　　MIUI 9.5 full-screen gestures can achieve the following three common operations: one is to swipe up from the bottom of the screen to return to the desktop; the other is to swipe up and hover for 1 second from the bottom of the screen to enter "Recent Tasks" to switch Recent Tasks; the third is to swipe inward from the left side of the screen or swipe inward from the right side to achieve "Return" operation.

　　In today’s rapidly popularized full-screen mobile phones, it has become an inevitable trend to add system-level full-screen gesture functions. Xiaomi MIUI 9.5 adds full-screen gestures, allowing Xiaomi full-screen mobile phones to achieve gesture operation, which will give full play to the advantages of full-screen mobile phones to a greater extent and make mobile phones better to use.

　　MIUI 9.5 stable version officially supports key card emulation function

　　At the internal summary conference of Xiaomi MIUI in early 2018, Lei Jun, chairperson and CEO of Xiaomi, said, "One of my favorite features of MIUI is the key card simulation, and I will never be afraid to forget to bring the key card when I go out in the future." Indeed, with the Xiaomi key card simulation function, the mobile phone can be used as a key card and work card, which really reduces the burden on the pocket.

　　Key card simulation is one of the convenient functions that Xiaomi Wallet uses the card simulation technology in near field communication technology (NFC) to realize mobile phone instead of card swiping in many scenarios. At present, there are 9 Xiaomi mobile phones that support this function, including Xiaomi MIX2S, Xiaomi MIX2, Xiaomi Note3, Xiaomi 6, Xiaomi MIX, Xiaomi Note2, Xiaomi 5s Plus, Xiaomi 5s, Xiaomi 5, etc.

　　For security reasons, the current MIUI 9.5 key card simulation function supports the simulation of unencrypted key cards with a frequency of 13.56MHz on the market, and a mobile phone can only simulate the generation of up to two cards. For bank cards with key card function and key cards with stored value consumption and bus consumption functions, it cannot be simulated for the time being.

　　In addition, at the press conference on the same day, Xiaomi Bus announced that it will support three new bus cards – Chongqing Changtong Card, Beijing-Tianjin-Hebei Interconnection Card and Hefei Pass. Xiaomi is the first mobile phone manufacturer to support these three bus cards, and it is also the mobile phone manufacturer that supports the largest number of bus cards in China.

　　Chongqing Unblocked Card and Beijing-Tianjin-Hebei Interconnection Card have been fully launched at the beginning of the year, which has been well received by users. In addition, Hefei Pass has also been officially launched, supporting Xiaomi MIX2S, Xiaomi MIX2, Xiaomi MIX, Xiaomi 6/5/5/5s Plus, a total of 9 models. Among them, Xiaomi MIX, Xiaomi Note3/2, Xiaomi 6/5/5 s/5s Plus seven models need to be upgraded to the latest development version of MIUI before Hefei Pass can be opened.

　　Users can open the online Xiaomi Bus Card on the bus card page of Xiaomi Wallet to experience the fun of swiping the bus and subway on their mobile phones. After this urban expansion, Xiaomi Bus has supported public transportation services in more than 60 cities across the country, and the coverage has been further expanded, bringing convenience to more people’s travel.

　　Of course, in addition to the above-mentioned practical function upgrades, MIUI 9.5 stable version also prepares a new set of "Black Gold" free themes for users, suitable for business people to choose. In addition, the latest MIUI system has repaired and upgraded the photo album, lock screen, status bar, notification bar, Mi Coin Center, etc. of the mobile phone. For details, you can check the version update log of the mobile phone.

　　At the end of October 2017, MIUI9 stable version officially launched a wave of model upgrade push. As of January this year, MIUI9 stable version completed the last batch of model adaptability, supporting a total of 40 Xiaomi device upgrades. The MIUI9.5 stable version not only adheres to the smooth experience of MIUI9 "as fast as lightning", but also adds more system-level practical functions on this basis to optimize the original functions and make the mobile phone operation experience a new level.

　　Industry insiders say that the update of Xiaomi’s MIUI system has always been the industry benchmark. This MIUI 9.5 stable version has been adapted and upgraded to nearly 30 models to meet the needs of more rice noodles to the greatest extent, which is also rare in the current industry. Now Xiaomi is making efforts to layout the mobile Internet, and MIUI plays an indispensable role in it, which is also an important reason why many users choose Xiaomi mobile phones.

The high-quality, green and environmentally friendly development of the home furnishing industry has become the consensus and advantage for the development of the customization industry. Yadan Home Furnishing Group, as one of the enterprises that have achieved green environmental protection in home furnishing, keeps up with the pace of national policies, and always adheres to the high-quality development of enterprises, promoting the steady progress of China’s home environment towards a healthier, more environmentally friendly, and more ecological and livable direction.

Yadan Home Furnishing Group was founded in 2003, adhering to the corporate mission of "Let the public enjoy a better home life", adhering to the environmental protection concept of "Fear formaldehyde, choose Yadan", using technological innovation to protect the environment, improve service quality, and continue to create a better and safer home environment for the public with "Not only environmental protection, but also high-quality products" to promote the high-quality development of the industry!

After 20 years of ups and downs, Yadan Home Furnishing Group has gone through multiple development stages such as start-up, development, expansion, and stability. During this period, Yadan Home Furnishing Group has always created products with the most environmentally friendly materials. It is the first batch of environmentally friendly customized cabinet companies in the industry and the first company to use formaldehyde-free added Hexiang board. It is also the first brand enterprise in the industry to reach cooperation with Wanhua to jointly promote Hexiang board.

In addition to its unswerving commitment to promoting green home protection, Yadan Home Furnishing Group also strives to practice corporate social responsibility, teaming up with Tencent Charity New Sunshine to create "Yadan 9.9 Aldol-Free Day". Over the past ten years, it has continued to donate to Leukemia Children and "New Sunshine" Chou Shan Foundation, and cooperated to launch many public welfare activities such as "Flash Man, Aldol-Free Desk Program, Aldol-Free Ward/School", so that more families have a deep understanding of the importance of environmentally friendly home.

Tian Ji won the horse race at the wrong peak, and the five core advantages blessed the Nuggets Blue Ocean

It is foreseeable that due to the impact of the general environment, the market competition for customized home furnishings will become more intense in 2023, and in the face of a new round of challenges and opportunities, Yadan Home Furnishing Group has also made a positive response, launching a new marketing strategy of "Tianji Horse Racing, Winning at Staggering Peak" for the whole country, to help franchisees dig gold blue oceans and win wealth opportunities.

It is understood that the marketing strategy of "Tianji Horse Racing, Winning at the Wrong Peak" is mainly aimed at leading brands and local small factories to raise and lower product prices. Specifically, the high-class horse is an image product portfolio of electrostatic powder spraying, solid wood sticking and baking paint with a price range of 1500-2500 yuan; the medium horse is a profit product portfolio of blister (new Chinese style, light method) PET and UV with a price range of 899-1099-1300 yuan; the low-class horse is a double-veneer product with a price of 699/799 yuan. The three models constitute a differentiated Horse Racing System, which allows the store to have absolute competitiveness, high-value products and the ultimate product price combination, allowing franchisees to win the market.

It is worth mentioning that, in addition to launching a new marketing strategy to help franchisees, Yadan Home Furnishing Group itself also has multiple core advantages such as strong brand, strong product, strong operation, strong marketing, and strong quality. High/medium/low product staggering wins differentiated product layout, group-based centralized procurement control, ultimate cost performance, high-efficiency operation control, sharing rigid demand customization market era, creating the best quality-price ratio, fully ensuring the profitability of agents, allowing consumers to enjoy high-value, good-quality, and more practical whole-house customized home furnishings.

In the future, Yadan Group will take the new four modernizations of marketing as the guideline to achieve differentiated and good transactions, simplified and easy to use, standardized and replicated, and process-oriented operations. Four dimensions deeply empower franchisees, so that they can better achieve profitability in the white-hot market competition.

Among them, differentiated and good transactions are through innovative business models, high-value products and extreme product price combinations, cost-effectiveness and other aspects, so that franchisee stores have absolute competitiveness; simplified and easy to use means that the investment Yadan threshold is low, each section is easy to use, easy to operate, easy to sell, easy to land, product profit margins are large and transactions are easier, so that franchisees can easily make money; standardized and good replication means that products are new and fast, which can meet different needs of customers, and the group provides all-round assistance. The business profit model is easy to copy, so that the franchisee’s profit model can be multiplied; process-oriented and good operation means that the group provides mature and reliable system-wide operation tools, seeks advantages and avoids disadvantages, allows stores to grow systematically, and makes uncertainty certain. Can help franchisees 0 risk entrepreneurship, in addition to the national excellent store is the norm, investment 100,000 can create 10 million business.

After 20 years of hard work, Yadan Home Furnishing Group has now entered a new stage of development of "the future can be expected". Facing the future, Yadan Home Furnishing Group will continue to move forward and make breakthroughs on the track of health and environmental protection around industry trends and user requests, and promote the realization of a better and more environmentally friendly home life for the public.

　　On May 9, it was reported that Hengda’s first pure electric SUV Hengchi 5 had opened blind orders during May Day, and 50,000 orders were obtained in just 10 hours. According to Red Star Capital Bureau on May 10
The official customer service of Hengchi Automobile said that pre-sale has not yet been opened.

　　In addition, on April 30
Today, Hengchi Automobile officially announced the recruitment of authorized agents, and introduced in detail the sales channel model, store construction standards, investment promotion policies, qualification requirements and joining processes. Merchants cities are Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, etc. 18
Cities are basically first-tier, new first-tier and provincial capital cities. On May 8, the first round of authorized agent recruitment closed. According to the Red Star Capital Bureau, some dealers expressed a wait-and-see attitude towards the Hengchi brand.

　　Hengchi 5 is the first mass-produced model of Hengda Automobile. The first car was successfully rolled off the assembly line on December 30, 2021, 12 days earlier than the original schedule.

　　Hengchi 5 is positioned as a pure electric A-class SUV. The new car is equipped with H-type through-type LED headlights and 21-inch wheels. The length, width and height of the model are 4725mm/1925mm respectively.
/1688mm, wheelbase 2780mm. Equipped with lithium iron phosphate battery provided by Ningde Times, equipped with drive motor produced by United Automotive Electronics Co., Ltd., peak power 150kW, rated power
60KW. The market price is about 200,000 yuan, and the NEDC cruising range will exceed 700km.

　　It is understood that on March 22, Hengda New Energy Vehicle Group held a mobilization meeting for "three months to achieve mass production of Hengchi 5". At the meeting, Xu Jiayin, the board of directors of Hengda Group, said that on June 22
We must achieve mass production of Hengchi 5 every day.

Every edited Du Yu

According to China Trademark Network, BYD recently registered the "Yunqi" trademark.

Image source: China Trademark Network

According to sources,This trademark may be a brand-new technology to be launched by BYD. The vertical intelligent integration of new energy vehicles is a heavy technology developed by BYD.

A reporter from national business daily called BYD as an investor, and a related person from BYD said that he also saw the news online. Is the "Yunqi" trademark related to new technologies of new energy vehicles? BYD related people further said that if there is the latest news, it will be officially released as soon as possible.

Image source: vision china--VCG111387048360

In fact, BYD’s heavy technology announced every year has caused quite a stir, such as "blade battery" and "DM-i super hybrid".

According to BYD official Weibo, not long ago,Looking up to the brand, it officially released the easy Sifang technology platform.And the first production car based on this platform — — Looking up at U8, it is the first time to show the ultimate safety performance of the Yisifang technology platform in extreme off-road scenes.

Easy Sifang technology platform is a set of power system with four independent motors as the core, which has been completely reconstructed around the characteristics of new energy vehicles from three dimensions: perception, control and execution, completely subverting the previous power system capability system of fuel vehicles.

Image source: BYD official Weibo

In terms of perception, Yi Sifang took the lead in giving full play to the powerful perception ability of the wheel motor, realizing uninterrupted all-round perception of the vehicle motion state, and combining with the intelligent driving sensing data such as camera, laser radar and millimeter wave radar, thus providing a sensing data basis for subsequent decision-making and implementation.

In the control link, the E-Sifang technology platform is equipped with an electronic and electrical architecture that is highly coordinated with the central computing platform and the domain control architecture. The central controller and each domain controller communicate with each other in real time through high bandwidth, low delay and high security vehicle Ethernet, and realize accurate and diversified control of four motors through high cooperation between controllers and sensors.

It is reported that the maximum horsepower of the electric drive assembly system equipped on the E-Sifang technology platform can exceed 1,100 horsepower, and the maximum rotation speed can reach 20500rpm, leading the industry. At the same time, all models of the easy Sifang technology platform will be equipped with 800V high-voltage SiC electronic control as standard, and the highest efficiency can reach 99.5%.

As of midday on March 17th, BYD reported 239.89 yuan/share, an increase of 2.17%, with a market value of 698.4 billion yuan.

National business daily Comprehensive China Trademark Network and Public Information

Disclaimer: The contents and data in this article are for reference only and do not constitute investment advice. Please verify before use. Operate accordingly at your own risk.

Cover image source:: vision china –VCG111387048360

The biggest highlight of the whole conference was Wang Xueyin’s "angry fall" of Ge You.

When Fan Bingbing stepped down, his neckline was wide open and his breasts were crisp.

Ge You

Fan Bingbing

Fan Bingbing appeared in a suit, capable and spirited.

Huang Xiaoming

The affectionate embrace of Wang Xueyin and Ge You shattered the rumors that they had previously reported their disagreement.

Wang Xueyin

Christina

Chen Kaige
　

Producer Chen Hong

The poster of The Orphan of Zhao was released at the press conference.

Creative group photo

Chen Kaige said that he was ready to be scolded and then evaluated "not bad"

　　Perhaps it is because "The Promise" was scolded too much. Since the beginning, Chen Kaige has become extremely humble. This time, Chen Kaige also said that he was ready to be scolded. His words made people feel sour. "Although everyone worked hard, there will still be different voices after the release of" The Orphan of Zhao ".We should accept all the criticisms and then tell everyone, &lsquo! Please forgive me and correct it next time! ’ This is also my biggest feeling after filming "The Promise". "

　　 　Chen Kaige’s heartfelt words drew applause from the scene. Chen Kaige also publicly thanked his wife, Chen Hong. "I also want to thank my wife, Chen Hong. At least (The Orphan of Zhao) won’t make you cry secretly in the long night." Chen Kaige said that The Orphan of Zhao is a story of the past, seeking for today’s harmony and understanding, and it is also his own reflection. When it comes to The Promise, which received rave reviews, Chen Kaige said, "I think The Promise is flawed, but on the whole, it is still a good movie."

More wonderful pictures on the next page

Text | Photon Planet Wu Kun Proverbs

Editor | Wu Xianzhi

A few days ago, the major personnel changes in Ali Games, which once caused a lot of uproar in the industry, came to the fore.

Zhan Zhonghui (flower name: Dingdang), the head of Linxi Mutual Entertainment, a game brand under Alibaba Group, issued an internal letter saying that he and Chen Weian will step down at the end of the fiscal year (March 31), and his post will be taken over by Zhou Bingshu, the producer of "Three Kingdoms Strategic Edition".

The internal letter mentioned, "With the gradual improvement of the talent echelon, Linxi’s young people have grown rapidly and have been able to shoulder the heavy responsibility of leading Linxi to continue to develop. By the end of this fiscal year (March 31st), Lao Chen (Chen Wei ‘an) and Chun Jiao (Liu Jiao) and I will officially step down from the Class Committee and hand them over to the new team led by Bing Shu. I believe that the new team can better face the future, practice Linxi’s research and development concept more solidly and take Linxi to a new height. "

It is worth noting that Dingdang and Chen are both veterans of Jian Yue Science and Technology, the predecessor of Linxi Entertainment, while Chun Jiao joined the partnership company Tianjin Jinfan Bailing in April last year, and their resignation means the exit of Jian Yue’s old team.

Since the mutual entertainment with the "Three Kingdoms Strategic Edition" hit the volume of Ali games, there was no new tour with enough weight. This also leads to its position in the whole market is always high or low.

Although we are not sure about the real reason for Jian Yue’s retirement, we can be sure that the "new height" of mutual entertainment needs new explosions to touch.

Ali game seeks change.

Mutual entertainment or Ali games, whether from the inside or outside, have long wandered on the edge of the core circle.

In 2014, Ali integrated its mobile game platform with UC Jiuyou and established Ali Games, which belongs to the big entertainment sector. At that time, in the large entertainment sector, the game business was not eye-catching.

Ali Games did not make many achievements in business in the following years, and most of them focused on the distribution and agency of IP mobile games, such as the TV series IP adaptation mobile game "Fire Like a Song" launched in 2018 and "Wu Dong Gan Kun" linked by drama and travel. Even in the course of its development in official website, the explosive proxy game Traveling Frog in 2018 will be the first stop.

The change stems from the fact that in 2017, Ali spent 1 billion to acquire Jian Yue Technology founded by Zhan Zhonghui, the former COO of Netease, which strengthened the self-developed genes in one step and started the shift from issuing and acting as an agent for IP games to self-research. In 2018, Ali Games launched a self-developed MMO "The Land of the Wind" to initially test the water and research the game. In 2019, "Three Kingdoms Strategic Edition" was born. On the first day, it reached the top of the App Store for free, and in less than two months, it gained more than 300 million monthly water.

In September 2020, Ali Games was upgraded to an independent business group with mutual entertainment parallel to the great entertainment, and then two games, The History of the Three Kingdoms, Warchess Edition and Forest Country, were launched. It is worth mentioning that these two games came out in 2023. Before last year, the action of mutual entertainment focused on the overseas release of the "Three Kingdoms Strategic Edition", which greatly drained the commercial value of the "Three Kingdoms" IP.

The combination of the IP of the Three Kingdoms and SLG, which emphasizes strategy, is really a "golden egg". Even in 2023, the Strategic Edition of the Three Kingdoms still contributed 69.5% of the income for mutual entertainment. However, at the moment when high-quality games emerge in an endless stream, one trick can’t be eaten all over the world. According to Sensor Tower, mutual entertainment ranked 13th in the revenue of China mobile game publishers in January this year, which has dropped out of the top 10.

As the N in the "1+6+N" system, the explosion after the IP of "The History of the Three Kingdoms" makes the mutual entertainment of Linxi show signs of marginalization again under the star business such as rookie, box horse and 1688, even from the perspective of the game industry.

As we all know, the strategic SLG such as "Three Kingdoms Strategic Edition" is a typical big ARPU game, and the player’s basic disk is not large, which leads to its low volume in the majority of players’ circles, so that some players don’t even know that Linxi Entertainment is a subsidiary of Ali Group.

More importantly, low DAU games need long-term spending to attract fresh blood. "Three Kingdoms Strategic Edition" has won the number one mobile game purchase list for many times, which means the huge purchase cost of ensuring the product flow and the lack of high-quality traffic in the Ali system.

Looking back at its history briefly, Ali Games was originally established by combining the mobile game platform with UG channel, aiming to build a distribution platform for the game, which is extremely dependent on traffic. However, eight mobile phone manufacturers, including OV Huawei, set up a hard-core alliance to restrict third-party application stores from the bottom of hardware, which is tantamount to a fatal blow to Ali’s channel business.

Moreover, Ali’s core e-commerce business is a big consumer of traffic demand, as is the game. Under the huge cost of buying and the allocation of traffic resources, the game business is doomed to not get too many resources, which may be one of the reasons why it is difficult for Linxi to have a second explosion.

Under this circumstance, it is not surprising that Ali’s game, which is seeking change, chooses to trade in the old for the new, so that Zhou Bingshu, who made the first explosion, is at the helm.

Internal three-nation killing?

The alternation of old and new is a common occurrence, but in today’s Ali, it adds a bit of enterprising meaning.

On December 20, 2023, Cai Chongxin, Chairman of the Board of Directors of Alibaba Group, announced the reform of comprehensively promoting the rejuvenation of cadres in a full letter. He said in the full letter: "Next, we will fully enable young management teams who have been trained at the grassroots level to create their own innovative environment for young people." Immediately after the core management of Taotian changed blood, Wu Jia, Chen Weiye, Wang Tingxiang and many other post-80 s young people took the lead. At the beginning of last month, Yu Yongfu, Chairman and Hungry CEO of Local Life Group, announced that he would step down from his management position on March 31, and his successor was the post-80s generation.

From this aspect alone, the personnel changes of mutual entertainment can be seen as a part of Ali’s younger management reform. After all, Zhou Bingshu, who succeeded him, was also born in the 1980s. There are only more signs that there is an internal struggle in its reform.

A person close to Ali said that Jian Yue had been marginalized for a long time in mutual entertainment, and the old people headed by Zhan Zhonghui had long been put on hold by the new generation represented by Zhou Bingshu. Perhaps, after the handover of the old and new teams, it was followed by a big change of blood from top to bottom.

As for the reasons behind it, some sources said that the internal discord between Linxi and Linxi originated from the "Three Kingdoms Strategic Edition". It is understood that Zhan Zhonghui tried to cut this project when the game was established, and the reason may be that the core gameplay is too similar to Netease’s "Land of the Land".

In fact, Netease sued the former for copyright infringement and asked Linxi to stop the game. In May last year, the court ruled that the infringing content of The Three Kingdoms Strategic Edition needed to be deleted or modified, and compensated Netease for 50 million yuan, but the court rejected Netease’s request to stop operating The Three Kingdoms Strategic Edition. Linxi said that "some of the contents in the judgment will not be recognized and an appeal will be filed", which shows that the rip-off of copyright is a "psoriasis" that Linxi can’t get rid of.

As a result, the dilemma of "no follow-up" is becoming more and more prominent, and it is naturally necessary to work together internally. However, since Linxi Entertainment became an independent business group in September 2020, Yu Yongfu, the former chairman of Gaode Group, who was in charge of the subsidiary, was not familiar with the game business, and he also took over the local life business in July 2021, which may have caused Linxi to lack a strong voice to move forward.

In January of this year, Fan Luyuan, chairman and CEO of Alibaba Entertainment, was in charge of mutual entertainment. He not only served as the leader of Ali’s game business leading group, but also experienced the launch of games such as "Three Kingdoms Strategic Edition" and "Three Kingdoms Fantasy Mainland" during his tenure. His return is like several arhats who took over Ali last year. The first priority is to do a good job of "anchoring the sea".

Now the replacement of the person in charge of the mutual entertainment business has come to an end. When the granularity is completely aligned, what Ali Games is seeking is further growth, that is, launching a new tour with enough influence as soon as possible.

end

For insiders, mutual entertainment was once regarded as the "second Netease".

First of all, most of the core leaders of Linxi Entertainment were born in Netease games. In addition to former Netease COO Zhan Zhonghui, Chen Weian was the vice president of Netease and the general manager of Netease Blizzard Joint Venture. Zhou Bingshu, who will take office on March 31, is also an old man of Netease. He once worked as a game planner for Netease.

Today’s new and old alternation, do we regard it as Netease in the 2010 s replacing Netease in the 2000 s, or the Netease of Ali games?

In Fan Luyuan’s letter of taking over the mutual entertainment of Linxi, he mentioned that the future direction of Linxi’s mutual entertainment is: embracing AI, globalization, producer-centered system, and insisting on R&D leading business. Mutual entertainment will give enough support, space and incentives to potential young producers.

At first glance, this is similar to Netease’s small team development model. At the beginning of this year, Tencent also released the "Bamboo Shooting Plan" to support small and medium-sized development teams. It can be seen that vertical independent games will be the main theme of the game industry for a long time to come.

In any case, in the face of 2024, which is destined to be a big year for the domestic open world, it is impossible to continue the old gods with the golden egg of the Three Kingdoms.

As soon as the dragon looked up, news about the new tours of Tencent, Netease, Kuluo, Lilith and other manufacturers in the open world was constantly exposed. Or it’s possible to set up a project to raise a gun or start testing soon. A battle for the attention between players has already started, and the mutual entertainment of Linxi has lagged behind for more than a year.