Although the Huawei Mate 50 series is nearly 2 years later than expected, according to the rhythm of previous years, Huawei is likely to launch a new generation of P series flagship – Huawei P60 series in Quarter 1 next year. As the release time is approaching, the outside world’s revelations about the machine are also more encrypted. Now there is the latest news. After some appearance and configuration details, digital bloggers have further revealed the appearance of the machine, which is said to be a rendering graph.

　　According to the latest render graph released by a well-known digital blogger, it is basically the same as the previously exposed news. The new Huawei P60 series has changed a lot in appearance design, but it is largely full of the shadow of the previous work. The first is the back of the fuselage. Although the machine continues to use the rear camera module shape of the upper and lower parts, the shape has been changed from the previous "Vientiane Double Ring" to two rounded corner block designs. The upper half contains dual cameras, and the lower half is a lens and flash. On the front of the fuselage, the Huawei P60 adopts the very familiar pill digging scheme, but the position is shifted from the upper left corner to the top center.

　　In other respects, according to the previously exposed news, the new Huawei P60 series is expected to come standard with Qualcomm Snapdragon 8 Gen2 flagship processor, but still only supports 4G network, not 5G. As for other performance parameters, it is not much different from the 5G version of the chip. It is also based on TSMC’s 4nm process. It adopts the new "1 + 2 + 2 + 3" eight-core architecture design. Its Antu running score is expected to break through 1.20 million points, which will bring more powerful performance. In addition, the main camera may use an ultra-large bottom sensor, while the ultra-telephoto may be 64 million pixels. It is also likely to continue to be equipped with the variable aperture launched on the Mate 50 and the Huawei XMAGE self-developed imaging platform. The image performance will be very worth looking forward to.

　　It is reported that the new Huawei P60 series is expected to be available to you in March-April next year. We will wait and see for more details.

1905 movie network feature Recently, the "uncle circle style" has swept across the screen. What impresses people is not only their superb acting skills, but also the unique male charm created by their suits. Different materials, different colors, different styles, and different collar tips, these suit languages not only bring us visual enjoyment, but also convey what information to us? This issue of "Today’s Film Review" invited Jia Xizeng, an associate professor at the Academy of Fine Arts of Tsinghua University, to open the uncles’ wardrobes with us and chat about the sociology in their suits.

What changed was the suit, and it was also an era. The language of the suit was in step with the trend of the times, and the movie Heli showed the clothes between the 1930s and 1940s. This period was the golden age of the suit. During this period, there were many occasions to wear the suit, and the suit even became one of the most common clothes in life.

@Jia Xizeng:In these two films, the matching of suits and the language of costumes are both rigorous and orthodox.

The show is around 2000, when the suit has become fashionable, it not only inherits the tradition, but also adds some contemporary fashion features. By then, the suit in the movie has become a fashion trend and has become a daily trend.

The wardrobe of the movie "Nameless" – showing status and character

The characters in the movie "Nameless" are basically dressed in dark suits, which convey a sense of unity, depth and restraint, which is in line with the plot and style requirements of spy movies. On a poster, standing in front, sitting behind, the three people have different clothing styles. As an underground worker who penetrated the enemy’s interior, Leung Chaowei needed to be calm and low-key, and he wore a six-button barge suit.

@Jia Xizeng:Because he is the first protagonist, the message conveyed by the costume is also the strongest.

Wang Yibo is also wearing a slender head, wearing a wide-shouldered H-shaped (straight), and even a little T-shaped (silhouette) suit, which conforms to the silhouette characteristics of male heroes. The collar of the suit is stiff, like a blade, which matches Wang Yibo’s handsome and bold image. Minister Tang, who plays the role, is more advanced in his attire. By comparing the suits of these three people, we can find that the higher the status, the higher the barge, and the higher the barge. Minister Tang’s attire shows his high position and weight through the design of the collar pin, which instantly distinguishes him from the characters played by Tony Leung and Wang Yibo.

@Jia Xizeng:This is a complete visual language formed by the logical support of color language, clothing language and character language.

Gao Qiqiang’s Wardrobe – The Transformation of Status and Identity

Gao Qiqiang went from being a fish seller to gradually blackening, and his wardrobe was also gradually changing. In the play, Gao Qiqiang’s life is ups and downs. In each period, he has different clothes, the jacket he wears when selling fish, the gray-green suit when the PHS store opens, and the different styles of suits he wears when dealing with different affairs after being instructed by Chen Shuting.

@Jia Xizeng:In fact, clothing is a process of human interaction, so how to reflect etiquette, respect, and a sense of value, through clothing can achieve the finishing touch.

The difference between a barred collar, a flat barred collar and a green fruit collar

In "Hurricane", Gao Qiqiang’s camouflage-collared suit has a particularly high appearance rate. In terms of clothing etiquette, the camouflage-collared suit is of a higher level and shows a greater aura. The camouflage-collared suit is more in line with his role identity. Compared with the camouflage-collared collar, the camouflage-collared collar is more conventional, more low-key, more restrained, and more daily. When Gao Qiqiang attended a leadership meeting in the city, he wore a camouflage-collared suit with a white shirt and no tie, which cleverly avoided high-profile. The green fruit collar is a collared style. It does not have the opening and closing of the neckline. It belongs to a type of dress. It is common on important occasions and is rare in daily life. Last year’s Golden Rooster Awards ceremony was accompanied

People rely on clothes, "Uncle relies on suits", and in future films, we can also figure out the background of the characters from their suits. Li Dapeng wore an orange suit, which is more fashionable and personalized, and is not suitable for daily occasions. In terms of cultural connotation of hue, orange echoes his image of being bohemian on the surface, full of sense of justice in the heart, and enthusiastic about helping others.

In the trailer, Zhu Yilong is wearing casual clothes, but the poster of Zhu Yilong is wearing a formal two-button suit with a white shirt backing, but not a tie. This suit style conflicts with his casual state. It is speculated that it is the director’s deliberate setting, which is intended to suggest that the character played by Zhu Yilong in the movie has different personalities – fickle and hidden.

Dressing is a way of life, but also a way to love life. During the program, Jia Xizeng also shared some clothing suggestions with the audience and friends.

From movies to reality, from the highest ceremonial occasions to daily life, suits have brought us different meanings and values. We also hope that suits can be more everyday, making them a must-have wardrobe that accompanies our daily lives.

　 　 　 　 CCTV News: On January 28, Beijing time, the second phase of the CBA competition continued, with Qingdao and Zhejiang launching a strong dialogue. After four contests, Qingdao outperformed Zhejiang 110-103, and Qingdao won 4 consecutive victories.

　　Qingdao: Johnson 38 points 20 board 6 help, Xu Jiahan 10 points, Zhao Tailong 9 points, Lin Wickham 8 points 11 help, Wang Qingming 11 points, Yang Kai 11 points.

　　Zhejiang: Wu Qian 30 points 6 board 5 help, Landsberg 29 points 8 board, Lu Wenbo 11 points, Zhu Xuhang 16 points 5 board, Zhang Dayu 12 points 8 board.

[Picture] Johnson’s hurricane 38 + 20 Qingdao Leche Zhejiang, Wu Qiankong cuts 30 points

　　In the context of a shrinking innovation space in the mobile phone market, Meizu is leading a remarkable AI revolution.

　　Looking back on Meizu’s glorious history, it has always been a leading domestic hardware technology and software ecosystem service innovation brand. From the original MP3 production to the later move to smartphones, to Flyme
Auto machine, XR glasses, Meizu launched a number of highly praised flagship products.

　　In order to find a new breakthrough, Meizu announced a forward-looking strategic adjustment and turned to a new AI track. This strategic adjustment is based on a deep insight into future market trends. After all, now companies like Huawei, Xiaomi, OPPO, and foreign Samsung and Apple have entered AI and have their own large-scale model concepts. In comparison, Meizu has the unparalleled ALL of these manufacturers.
Although some manufacturers also claim to be developing end-to-end AI models, it is obviously unreliable to let a manufacturer of traditional mobile phone hardware do AI.

　　More than determination, the latest Meizu 21PRO also has a subversive experience in action, AI smart keys, AI assisted input, AI
The first application of rich new AI functions, including gallery and AI voice, obviously makes Meizu 21PRO, as an AI end point device, have made a qualitative leap in automatic speech recognition, intelligent creation, and emotional interaction. It can be said that users have a closer and deeper interaction with intelligent end point devices. And some manufacturers blindly imitate Meizu, and the essence of interaction has not been learned. It is really ironic that they have made a double-finger long press.

　　The transformation of Meizu’s AI strategy will bring new opportunities for Meizu. Meizu will redefine its market positioning from a simple hardware supplier to a comprehensive technology solution provider, which will enhance Meizu’s brand value and influence.

　　However, Meizu’s ambitions may not stop there. From the concept released by Meizu and the past ecological construction, the possibility of AI end point is broad, perhaps not limited to mobile phones, but also covers smart homes, electric vehicles, and wearable devices. This will undoubtedly trigger the industry to rethink the future product form.

　　MEIZU ALL IN
This step in AI is a positive response to the transformation of cutting-edge technologies and a bold prediction for the future. In this uncertain era, Meizu’s step may be a major step in setting the trend.

[Nongfu Spring has been the richest man in China for four consecutive years, and the founder Zhong Shansui’s wealth has reached 450 billion yuan]

The Hurun Rich List in 2024 shows that the founder of Nongfu Spring, Zhong Shanyuan, has become the richest man in China for the fourth time with a total wealth of 450 billion yuan, breaking the highest record for the richest man in China for more than 20 consecutive years. At the same time, Zhong Shanyuan topped the list with a shareholding market value of 456.27 billion yuan in the 2024 New Fortune 500 Rich List.

As one of the "Top 20" in China’s beverage industry, Nongfu Spring owns the well-known trademark "Nongfu Spring" in China. Since 1997, the company has established twelve international leading natural drinking water and fruit juice beverage production bases in several national first-level water resource reserves.

In 2023, Nongfu Spring’s share of China’s packaged drinking water market reached 23.6%, ranking first in the industry, far exceeding competitors such as Yibao, Jingtian, Wahaha, and Master Kong. The company’s fundamentals are strong, with revenue reaching 42.667 billion yuan in 2023, an increase of 28.36% year-on-year, and net profit margin of 28.15%, far exceeding the industry average.

The financial performance of Nongfu Spring is equally outstanding. From 2017 to 2023, the compounded growth rate of revenue is nearly 16%, and the compounded growth rate of net profit is 27%. The company’s return on net assets (ROE) reached 45.88% in 2023, indicating a high return on shareholder investment.

The company’s product line covers drinking water, tea beverages, functional beverages, fruit juices and coffee, and the beverage business will account for 49.5% of the total revenue in 2023, surpassing the drinking water business for the first time. In addition, Nongfu Spring covers more than 2.37 million end point retail outlets across the country through 4,280 dealers, building a strong channel barrier.

Since its listing in 2020, Nongfu Spring has achieved a net profit of 33 billion yuan, a cash dividend of 23.10 billion yuan, and a dividend ratio of up to 70%. The company’s current total market value exceeds 440 billion yuan and is in a reasonable valuation range.

Despite facing some brand trust crises, such as past packaging infringement and public opinion turmoil, Nongfu Spring has maintained its market leadership and strong financial performance.

Navigating to your destination with your phone is easy. Please follow these steps:

Step 1: Make sure your phone has a map app or navigation app installed, such as Google Maps, Baidu Maps, or other similar apps. If not, download and install it in the app store.

Step 2: Open the Maps app or Navigation app. Usually, you can open the app through the icon on the home screen or by swiping up directly from the bottom of the screen.

Step 3: On the app interface, you may see a search box. Enter the destination you want to go to in the search box. If you already know the destination name, just enter it directly. If you don’t know the specific name, you can try searching for nearby landmarks, restaurants or shops.

Step 4: Press the "Search" or "Go" button. The app will show you route suggestions to your destination.

Step 5: If you are satisfied with the route provided, click on the "Navigation" button. The app will start planning your route and provide you with voice and visual instructions to help you stay on track on your way to your destination.

Step 6: During navigation, you can also view real-time traffic information, estimated arrival times, and other useful information. In addition, you can also set options within the app to avoid highways, choose the best route, and more.

Step 7: The navigation app will notify you when you arrive at your destination. At this point, you can turn off the navigation and enjoy your destination.

According to a report by Xinhuanet on November 20th, a few days ago, China Geely Holding Group and Belarusian Automobile Factory jointly built the CKD passenger car factory, and the first mass-produced car Geely Bo Yue was officially rolled off the assembly line. Belarusian President Lukashenko, who attended the ceremony, said: "China friends helped Belarus build a car factory and thanked China for helping us realize our car dream."

President Lukashenko of Belarus (third from right), Deputy Prime Minister Semashko of Belarus (second from right), Ambassador Cui Qiming of China to Belarus (first from left), President An Conghui of Geely Holding Group (third from left) and Chairman Chen Xiaojia of CITIC Construction Co., Ltd. jointly pressed the button to start the production line of Geely Passenger Car Factory in Belarus. Reporter Wei Zhongjie photo

白俄罗斯拥有很强的重型机械制造能力，曾是前苏联时期的重型货车生产基地，曾经制造了世界先进的大型载重汽车、起重机和拖拉机等。但由于历史原因，白俄罗斯长期无法制造自己的国产轿车。可以说，生产自己的轿车是白俄罗斯的心愿。

“我以前曾梦想，什么时候我们白俄罗斯也能生产自己的轿车”，卢卡申科在仪式上说。

为了实现本国的“轿车梦”，白俄罗斯曾考虑跟德国大众等外国大牌汽车制造商合作，但均未成功。吉利控股集团总裁安聪慧介绍说，白俄罗斯在对包括中国在内的全球汽车行业做过详细的调研后选择了吉利。为了吸引吉利来白投资，卢卡申科总统还亲自向习近平主席提出请求。

“我们的中国朋友响应了我的请求，帮助我们建造了这么好的汽车制造厂，还为此提供贷款。得益于我最亲密的朋友习近平主席的决定，我们在中国朋友的帮助实现了生产国产轿车的梦想”，在当天的仪式上，卢卡申科动情地说。

在俄白哈三国于2012年1月1日成立欧亚经济委员会、三国汽车工业组装的大门关闭之前，吉利控股集团于2011年12月底与白俄罗斯汽车厂成立了合资公司，成为唯一一家拿到在欧亚经济联盟国家汽车组装“准生证”的中国企业。

在中白两国领导人的共同关心下，白俄罗斯吉利汽车项目得到快速发展。2013年起，合资公司在明斯克州鲍里索夫液压机厂的部分厂房以半散件（SKD）的方式组装吉利轿车。2015年3月，合资公司在鲍里索夫和另一工业城市若基诺之间的一处地点开始建设以全散件（CKD）方式组装轿车的乘用车制造厂，新厂占地面积118公顷，由中信建设公司使用中国提供优惠贷款进行建设。中白两国的建设者们仅用两年半时间就完成了涂装、焊装、总装全套工艺及辅助设施的工厂建设。新厂一期工程设计产能为年产6万辆。一旦条件成熟，可短期内提高到年产12万辆。

白俄罗斯总统卢卡申科参观新落成的白俄罗斯吉利乘用车制造厂。记者魏忠杰摄

卢卡申科在与白俄吉利车厂员工们进行现场交流时说：“所有在场的白俄吉利汽车厂员工们，让我们代表汽车厂全体员工、代表白俄罗斯政府和人民，感谢习近平主席向我们提供的巨大帮助。不久后我要亲自感谢习近平主席，感谢他响应我的请求帮助我们生产轿车”。

2015年5月8日，习近平主席在对白俄罗斯进行国事访问前，在白《苏维埃白俄罗斯报》上，发表了题为《让中白友好合作的乐章激越昂扬》的署名文章。其中写道，“吉利汽车组装厂的产品实现了白俄罗斯的‘轿车梦’”。

希望通过白俄吉利项目实现本国“轿车梦”的卢卡申科非常重视该项目的进展情况。2014年，他曾亲自试驾在以SKD方式组装的吉利汽车。之后他还要求政府官员在更换公务用车时不再选择进口车，而要改用在本国产的吉利轿车。

当天陪同卢卡申科参观吉利汽车厂的白俄罗斯副总理谢马什科在接受中国记者采访时表示，白俄罗斯吉利汽车厂填补了白不能生产轿车的空白。

“白俄吉”乘用车组装厂生产的首款车型吉利博越是吉利3.0精品车的代表之一。今年10月份，博越在中国销量已超过3万辆，上市至今累计销量超过33万辆，今年前10个月累计销售超过22万多台，成为中国市场最为热销的SUV车型。吉利控股集团总裁安聪慧说，吉利把自己最好的产品放到了白俄罗斯生产，这个工厂是按照吉利的最新的标准建造的，采用了吉利自动化程度最高的标准建设。

The Belarusian side has great hopes for the production and sales of this popular product in China, and hopes that it can also be popular in its own country and other countries of the Eurasian Economic Union. It is reported that Lukashenko has instructed the Belarusian government to formulate relevant measures to encourage its citizens to buy more domestic Geely cars to ensure the sales of cars in domestic and foreign markets.

The new passenger car factory not only entrusted the country’s "car dream", but also carried many local people’s expectations for the future. Alexander, the workshop foreman who "jumped ship" from Belarus Automobile Factory to Geely Automobile Factory, said that in Geely Automobile Factory, new automobile assembly skills can be learned, and the new factory will have great development prospects. With the automobile factory really putting into production and starting to sell cars, he will be satisfied with the future salary level. Several college students who have been practicing in the automobile factory for two months also said that because their major is related to automobile manufacturing, they learned new skills during their internship and hope to work in the automobile factory in the future.

According to reports, at present, the average wage of Belarusian Geely Automobile Factory is higher than the national average, second only to the average wage of Minsk, the highest in the country. At present, there are more than 700 workers working in the automobile factory, and the number of employees is expected to reach 1300 in the future. It can be said that it has made great contributions to solving the employment of local people.

　　On the afternoon of May 19th, the press conference of 2024 Shanghai International Import Food and Agricultural Products Exhibition (Shanghai Eating Exhibition for short) was successfully held in Kerry Center, Pudong. Zhao Minggang, former deputy director and senior agronomist of Standard Law Center of General Administration of Customs, Ge Liancheng, vice president of China Customs Association (former director of Inspection Department of General Administration of Customs), Zhang Peng, secretary general of China Customs Association, and Yang Jianzhuang, managing director of Gordon Exhibition Group, Gong Xuejuan, project director of Shanghai Gordon Commercial Exhibition Co., Ltd., several embassies and consulates in China (Shanghai), representatives of food industry associations and enterprises at home and abroad, and representatives of mainstream media and industry media attended the press conference.

　　There are two contents in this conference. First, the 2024 Shanghai International Import Food and Agricultural Products Exhibition (Shanghai Eating Exhibition) will be held in Shanghai Hongqiao-National Convention and Exhibition Center from May 11 to 13, 2024. With the aim of "new consumption, sharing global delicacies", the exhibition has a total planned area of 60,000 square meters, covering all kinds of imported food, meat and aquatic products, milk and dairy products, wine and spirits, drinks and bottled water, honey and tea, baking and coffee, sweets and nuts, cereals, oils and condiments, fruits and vegetables and agricultural products. It is estimated that more than 2,000 well-known and outstanding enterprises and industry organizations importing food and agricultural products at home and abroad will participate in the exhibition, and more than 200,000 professional visitors will attend the exhibition in person.

　　The second is to release the International Forum on Agricultural Food Safety Supervision and Customs Clearance on June 4, 2023, which is an important international exchange activity held to cooperate with the new regulations on imported food and agricultural products issued by the China Municipal Government. The activities will specially invite the Food Safety Bureau of the General Administration of Customs, the Department of Animal Husbandry and Plant Management, the Department of Customs Administration, local customs, the Institute of Agricultural Veterinary Drugs, the National Food Safety Assessment Center and other relevant institutions and industry experts of the China Government to conduct authoritative interpretation, training and on-site discussion on the new regulations. Through meetings and exchange activities at the exhibition, industry organizations and enterprises in more countries can learn about domestic and foreign food safety supervision and inspection and quarantine management methods, market access system requirements and processes, risk management and control, product classification and tariff calculation, industry requirements and related market information. In order to better help overseas enterprises understand the new policies and market demands of China, and provide a communication platform and a green channel for international trade and business expansion.

　　During the conference, witnessed by relevant leaders such as the Standard Law Center of the General Administration, China Customs Association and local customs, the organizer of the exhibition, Gordon Commercial and Danish Agricultural Committee, Spanish Pig Industry Alliance and other overseas institutions signed the agreement of intent to participate in the 2024 Shanghai Eating Exhibition, which attracted the attention and attention of many national institutions and enterprises in the overseas agricultural and food products industry.

　　The three-year epidemic situation has complicated the international agricultural trade situation. In the face of challenges, China insists on comprehensively expanding high-level opening up, and strives to create a market-oriented, rule-based and international business environment. The imported food industry is pregnant with new development opportunities. With the entry into force of RCEP agreement and tariff adjustment, imported food enterprises have been effectively facilitated. With the support of the Standard Law Center of the General Administration of Customs, this year’s Eating Exhibition is co-sponsored by China Customs Association and Gordon Exhibition Group, specifically undertaken by Shanghai Gordon Commercial Exhibition Co., Ltd. and co-organized by Shanghai Customs Association. The main purpose of the exhibition is to help more overseas enterprises smoothly enter the China market, provide communication platforms and open up green channels, and strive for a huge market share in China and meet huge consumer demand. In addition, China Customs Media Center, as the media support unit of this year’s Eating Exhibition, will follow up the event release, promotion and introduction, exhibition reports, forum publicity and interviews with people in its own media, so as to better amplify the spillover effect of "Shanghai Eating Exhibition".

Text | Photon Planet Wu Kun Proverbs

Editor | Wu Xianzhi

A few days ago, the major personnel changes in Ali Games, which once caused a lot of uproar in the industry, came to the fore.

Zhan Zhonghui (flower name: Dingdang), the head of Linxi Mutual Entertainment, a game brand under Alibaba Group, issued an internal letter saying that he and Chen Weian will step down at the end of the fiscal year (March 31), and his post will be taken over by Zhou Bingshu, the producer of "Three Kingdoms Strategic Edition".

The internal letter mentioned, "With the gradual improvement of the talent echelon, Linxi’s young people have grown rapidly and have been able to shoulder the heavy responsibility of leading Linxi to continue to develop. By the end of this fiscal year (March 31st), Lao Chen (Chen Wei ‘an) and Chun Jiao (Liu Jiao) and I will officially step down from the Class Committee and hand them over to the new team led by Bing Shu. I believe that the new team can better face the future, practice Linxi’s research and development concept more solidly and take Linxi to a new height. "

It is worth noting that Dingdang and Chen are both veterans of Jian Yue Science and Technology, the predecessor of Linxi Entertainment, while Chun Jiao joined the partnership company Tianjin Jinfan Bailing in April last year, and their resignation means the exit of Jian Yue’s old team.

Since the mutual entertainment with the "Three Kingdoms Strategic Edition" hit the volume of Ali games, there was no new tour with enough weight. This also leads to its position in the whole market is always high or low.

Although we are not sure about the real reason for Jian Yue’s retirement, we can be sure that the "new height" of mutual entertainment needs new explosions to touch.

Ali game seeks change.

Mutual entertainment or Ali games, whether from the inside or outside, have long wandered on the edge of the core circle.

In 2014, Ali integrated its mobile game platform with UC Jiuyou and established Ali Games, which belongs to the big entertainment sector. At that time, in the large entertainment sector, the game business was not eye-catching.

Ali Games did not make many achievements in business in the following years, and most of them focused on the distribution and agency of IP mobile games, such as the TV series IP adaptation mobile game "Fire Like a Song" launched in 2018 and "Wu Dong Gan Kun" linked by drama and travel. Even in the course of its development in official website, the explosive proxy game Traveling Frog in 2018 will be the first stop.

The change stems from the fact that in 2017, Ali spent 1 billion to acquire Jian Yue Technology founded by Zhan Zhonghui, the former COO of Netease, which strengthened the self-developed genes in one step and started the shift from issuing and acting as an agent for IP games to self-research. In 2018, Ali Games launched a self-developed MMO "The Land of the Wind" to initially test the water and research the game. In 2019, "Three Kingdoms Strategic Edition" was born. On the first day, it reached the top of the App Store for free, and in less than two months, it gained more than 300 million monthly water.

In September 2020, Ali Games was upgraded to an independent business group with mutual entertainment parallel to the great entertainment, and then two games, The History of the Three Kingdoms, Warchess Edition and Forest Country, were launched. It is worth mentioning that these two games came out in 2023. Before last year, the action of mutual entertainment focused on the overseas release of the "Three Kingdoms Strategic Edition", which greatly drained the commercial value of the "Three Kingdoms" IP.

The combination of the IP of the Three Kingdoms and SLG, which emphasizes strategy, is really a "golden egg". Even in 2023, the Strategic Edition of the Three Kingdoms still contributed 69.5% of the income for mutual entertainment. However, at the moment when high-quality games emerge in an endless stream, one trick can’t be eaten all over the world. According to Sensor Tower, mutual entertainment ranked 13th in the revenue of China mobile game publishers in January this year, which has dropped out of the top 10.

As the N in the "1+6+N" system, the explosion after the IP of "The History of the Three Kingdoms" makes the mutual entertainment of Linxi show signs of marginalization again under the star business such as rookie, box horse and 1688, even from the perspective of the game industry.

As we all know, the strategic SLG such as "Three Kingdoms Strategic Edition" is a typical big ARPU game, and the player’s basic disk is not large, which leads to its low volume in the majority of players’ circles, so that some players don’t even know that Linxi Entertainment is a subsidiary of Ali Group.

More importantly, low DAU games need long-term spending to attract fresh blood. "Three Kingdoms Strategic Edition" has won the number one mobile game purchase list for many times, which means the huge purchase cost of ensuring the product flow and the lack of high-quality traffic in the Ali system.

Looking back at its history briefly, Ali Games was originally established by combining the mobile game platform with UG channel, aiming to build a distribution platform for the game, which is extremely dependent on traffic. However, eight mobile phone manufacturers, including OV Huawei, set up a hard-core alliance to restrict third-party application stores from the bottom of hardware, which is tantamount to a fatal blow to Ali’s channel business.

Moreover, Ali’s core e-commerce business is a big consumer of traffic demand, as is the game. Under the huge cost of buying and the allocation of traffic resources, the game business is doomed to not get too many resources, which may be one of the reasons why it is difficult for Linxi to have a second explosion.

Under this circumstance, it is not surprising that Ali’s game, which is seeking change, chooses to trade in the old for the new, so that Zhou Bingshu, who made the first explosion, is at the helm.

Internal three-nation killing?

The alternation of old and new is a common occurrence, but in today’s Ali, it adds a bit of enterprising meaning.

On December 20, 2023, Cai Chongxin, Chairman of the Board of Directors of Alibaba Group, announced the reform of comprehensively promoting the rejuvenation of cadres in a full letter. He said in the full letter: "Next, we will fully enable young management teams who have been trained at the grassroots level to create their own innovative environment for young people." Immediately after the core management of Taotian changed blood, Wu Jia, Chen Weiye, Wang Tingxiang and many other post-80 s young people took the lead. At the beginning of last month, Yu Yongfu, Chairman and Hungry CEO of Local Life Group, announced that he would step down from his management position on March 31, and his successor was the post-80s generation.

From this aspect alone, the personnel changes of mutual entertainment can be seen as a part of Ali’s younger management reform. After all, Zhou Bingshu, who succeeded him, was also born in the 1980s. There are only more signs that there is an internal struggle in its reform.

A person close to Ali said that Jian Yue had been marginalized for a long time in mutual entertainment, and the old people headed by Zhan Zhonghui had long been put on hold by the new generation represented by Zhou Bingshu. Perhaps, after the handover of the old and new teams, it was followed by a big change of blood from top to bottom.

As for the reasons behind it, some sources said that the internal discord between Linxi and Linxi originated from the "Three Kingdoms Strategic Edition". It is understood that Zhan Zhonghui tried to cut this project when the game was established, and the reason may be that the core gameplay is too similar to Netease’s "Land of the Land".

In fact, Netease sued the former for copyright infringement and asked Linxi to stop the game. In May last year, the court ruled that the infringing content of The Three Kingdoms Strategic Edition needed to be deleted or modified, and compensated Netease for 50 million yuan, but the court rejected Netease’s request to stop operating The Three Kingdoms Strategic Edition. Linxi said that "some of the contents in the judgment will not be recognized and an appeal will be filed", which shows that the rip-off of copyright is a "psoriasis" that Linxi can’t get rid of.

As a result, the dilemma of "no follow-up" is becoming more and more prominent, and it is naturally necessary to work together internally. However, since Linxi Entertainment became an independent business group in September 2020, Yu Yongfu, the former chairman of Gaode Group, who was in charge of the subsidiary, was not familiar with the game business, and he also took over the local life business in July 2021, which may have caused Linxi to lack a strong voice to move forward.

In January of this year, Fan Luyuan, chairman and CEO of Alibaba Entertainment, was in charge of mutual entertainment. He not only served as the leader of Ali’s game business leading group, but also experienced the launch of games such as "Three Kingdoms Strategic Edition" and "Three Kingdoms Fantasy Mainland" during his tenure. His return is like several arhats who took over Ali last year. The first priority is to do a good job of "anchoring the sea".

Now the replacement of the person in charge of the mutual entertainment business has come to an end. When the granularity is completely aligned, what Ali Games is seeking is further growth, that is, launching a new tour with enough influence as soon as possible.

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For insiders, mutual entertainment was once regarded as the "second Netease".

First of all, most of the core leaders of Linxi Entertainment were born in Netease games. In addition to former Netease COO Zhan Zhonghui, Chen Weian was the vice president of Netease and the general manager of Netease Blizzard Joint Venture. Zhou Bingshu, who will take office on March 31, is also an old man of Netease. He once worked as a game planner for Netease.

Today’s new and old alternation, do we regard it as Netease in the 2010 s replacing Netease in the 2000 s, or the Netease of Ali games?

In Fan Luyuan’s letter of taking over the mutual entertainment of Linxi, he mentioned that the future direction of Linxi’s mutual entertainment is: embracing AI, globalization, producer-centered system, and insisting on R&D leading business. Mutual entertainment will give enough support, space and incentives to potential young producers.

At first glance, this is similar to Netease’s small team development model. At the beginning of this year, Tencent also released the "Bamboo Shooting Plan" to support small and medium-sized development teams. It can be seen that vertical independent games will be the main theme of the game industry for a long time to come.

In any case, in the face of 2024, which is destined to be a big year for the domestic open world, it is impossible to continue the old gods with the golden egg of the Three Kingdoms.

As soon as the dragon looked up, news about the new tours of Tencent, Netease, Kuluo, Lilith and other manufacturers in the open world was constantly exposed. Or it’s possible to set up a project to raise a gun or start testing soon. A battle for the attention between players has already started, and the mutual entertainment of Linxi has lagged behind for more than a year.