With outstanding athletic design adjustment and young and handsome face value performance; The most important thing is that since its birth, the preferential measures of major sales terminals have not stopped; This makes Cadillac CT5, which has always been the best seller in the luxury brand medium-sized car market in China. Of course, although the strength of Cadillac CT5 is strong, in the face of the increasingly complex market environment, I am afraid it is necessary to further enhance its own strength. As a result, Cadillac CT5 has recently completed the change of 2024 models. Moreover, the 2024 Cadillac CT5 was officially launched earlier today. So, where has the 2024 Cadillac CT5 been improved? Below, let’s take a look at the new car given by a group of netizens and take photos of the store.

As a mid-term redesigned model, although the appearance of the 2024 Cadillac CT5 has not undergone subversive adjustment, the details have been upgraded, but it also makes it look more handsome. Just like its front face, it is not only equipped with a new "barley gold" color scheme, but also upgraded the blackened shield-shaped air intake grille and optimized the "tears" style headlights, thus making its front face sporty and fashionable. The sense has been significantly improved.

On the side of the car body, like most mid-term redesigned models, the side face of the 2024 Cadillac CT5 has hardly been adjusted. However, the iconic large slip back, coupled with matte multi-spoke wheels, is enough to create a handsome and sporty body posture.

As for the tail of the new car, the blackened rear enclosure consisting of shark fin, duckling tail and bilateral rectangular exhaust perfectly interprets its young and sporty design concept.

The interior layout of the new car is another obvious feature of the upgrade of the 2024 Cadillac CT5. Under the influence of the latest family-style interior design, it will have a 33-inch 9K ring-screen super-retina curved screen, and the newly-launched 126-color interior ambience light will make the technological atmosphere of its interior very rich. In addition, the new car will also be equipped with Super Cruise super assisted driving system, and the original BOSE sound system consisting of 15 speakers will be upgraded to AKG sound system consisting of 16 speakers.

In terms of space, due to the identity of its mid-term modified model, its body size has basically not been substantially improved compared with the old model. This basically means its real internal space performance, and it will not make people feel the difference. However, the platinum version of its top will be equipped with 8-way electric adjustment of the co-pilot seat, front seat massage/leg rest, front sports seat with electric lateral support and other optimized configurations.

In the power part, the new car will continue to be equipped with a 2.0T turbocharged engine with a maximum power of 237 HP and a peak torque of 350 Nm, all of which are matched with a 10AT gearbox and adopt the form of rear-wheel drive.

On the whole, the upgrade of the 2024 Cadillac CT5 in terms of design and internal configuration should be more in line with the identity of its mid-term redesigned model. Then, will the 2024 Cadillac CT5 with a guide price of 289,700-341,700 yuan be the object of your consideration?

　　HarmonyOS system has attracted a lot of attention, and many friends are already using it. Presumably, everyone is not familiar wITh how HarmonyOS system downloads HarmonyOS applications, and it feels strange. Now the IT Encyclopedia Xiaobian brings you how to download HarmonyOS applications. Let’s watch this article and learn.

　　1. First find the app store, then open the app store, click the search box above, and enter the word [HarmonyOS];

　　2. At present, the HarmonyOS application zone has been launched in Huawei’s application market, which makes it easier for everyone to find and download HarmonyOS apps. Users can search for "HarmonyOS" in Huawei’s application market and the Harmony OS zone will appear. In the lower left corner, there is also a prompt: Let your application cross freely.

　　Does the answer that Xiaobian brings to you solve your troubles? If you feel helpful, please pay more attention to IT encyclopedia.

The following are some shortcomings that people generally think Nissan can’t accept. It’s best not to choose, or you will definitely regret it:

1. The gearbox is loud. Some car owners report that when driving at low speed and accelerating, the gearbox will make obvious noise, which will affect the driving comfort.

2. The suspension is hard. The suspension of Nissan Sylphy is relatively hard. For some places where the road surface is not very good, the sense of movement of the vehicle will lead to uncomfortable riding.

3. The back seat space is not spacious enough. Although the rear seat configuration of Nissan Sylphy is rich, the rear seat space is relatively small, especially when the front seat is adjusted to the maximum, the ride experience will be affected to a certain extent.

4. The parking assistance system is not very sensitive. Some car owners report that Nissan Sylphy’s parking assistance system is not very sensitive, especially when turning and reversing, there may be errors.

5. There is less storage space in the car. Compared with some competing models, Nissan Sylphy has less storage space in the car, which may affect the owner’s experience.

6. Poor sound insulation effect. Some car owners said that when driving at high speed, road noise and engine noise are obvious, and the sound insulation effect is not ideal.

7. The price is a little expensive. Compared with some competing models of the same level, the price of Nissan Sylphy is relatively high, which may affect consumers’ purchase decision.

8. The front design is conservative. Some consumers may think that the design of the front of the car is a little conservative, without many novel elements and not fashionable enough.

9. The performance is average. Although Sylphy’s powertrain performance is not bad, its overall performance is average, especially in handling, which may not meet the requirements of some fans.

10. The car body is noisy. Some car owners report that during high-speed driving, the noise of the car body is relatively large, such as wind noise.

11. The throttle response is slightly slow. Nissan Sylphy’s throttle response may be a little slow, and the driver may feel that it is not smooth enough when it needs to accelerate quickly.

12. The interior is relatively simple. Compared with the luxurious interiors of some competing models, the interior design of Nissan Sylphy is simple and not luxurious enough.

13. The electronic parking brake system is not intelligent enough. Although Nissan Sylphy is rich in configuration, its electronic parking brake system is not intelligent enough to realize other functions.

14. Fuel economy is average. Although Nissan Sylphy provides a variety of vehicles with higher fuel economy, compared with other competing vehicles, its overall fuel economy is average.

8. The front design is conservative. Some consumers may think that Sylphy’s front design is a little conservative, without many novel elements and not fashionable enough.

9. The performance is average. Although Sylphy’s powertrain performance is not bad, its overall performance is average, especially in handling, which may not meet the requirements of some fans.

10. The car body is noisy. Some car owners report that during high-speed driving, the noise of the car body is relatively large, such as wind noise.

11. The throttle response is slightly slow. Nissan Sylphy’s throttle response may be a little slow, and the driver may feel that it is not smooth enough when it needs to accelerate quickly.

12. The interior is relatively simple. Compared with the luxurious interiors of some competing models, the interior design of Nissan Sylphy is simple and not luxurious enough.

13. The electronic parking brake system is not intelligent enough. Although Nissan Sylphy is rich in configuration, its electronic parking brake system is not intelligent enough to realize automatic parking and other functions.

14. Fuel economy is average. Although Nissan Sylphy provides a variety of vehicles with higher fuel economy, compared with other competing vehicles, its overall fuel economy is average.

In a word, each model has its own advantages and disadvantages. For consumers, when choosing a car model, they need to make decisions according to their actual needs and budgets.

1905 movie network feature 182 million, this is 8 days after the first movie starring Hu Ge was released. But the numbers have little to do with him. In another 7 days, on the stage in Beijing, he will be reunited with Patient No. 5 in "Dream Like a Dream" after a long absence.

For someone who lives in Shanghai and works in Beijing, it is also a tale of two cities.

Hu Ge remembers the first time he came to Beijing. In 1994, everything was new and unfamiliar. The Poly Building, where the Poly Theater is located, had just risen on the edge of the Second Ring Road. It was not until 2000 that it was overhauled. It was another 13 years after the mainland premiere of "A Dream Like a Dream".

From 1994 to 2019, not only did the gap between the two cities become smaller and smaller, but Hu Ge went from being a member of the Shanghai TV Little Star Art Troupe to an actor, experiencing life and death, and finding himself in a demarcated trajectory.

"I’d rather stop."

For an actor, self-fulfillment is sometimes a trade-off. If you want to play a certain role, you have to accept the following promotions, interviews, roadshows, and various new tricks.

Hu Ge had an unprecedented exposure in recent years. During the period approaching the release, he appeared on the red carpet of the awards ceremony, at the fan meeting in the studio, in the cameras of countless media, and in Li Jiaqi’s live stream.

After the video of our exclusive interview was released, some fans left a message: "How many interviews did you give?"

This is, of course, the time when an aspiring actor loses himself the most. At the end of the interview that day, we chatted with Hu Ge about an icon actor who has swept Asia. He asked, I heard he doesn’t do interviews anymore? We said yes. Hu Ge added, so what is he not doing? There was a hint of envy in his words.

I don’t know if Hu Ge also wants to be able to hide in the noise after acting in a movie. Some media summed up his choice with a song title: "Sudden Self", he said that was not the case: "It’s not sudden, I think it should be planned for a long time."

The popularity of "Legend of Immortals and Swords" kept Hu Ge trapped in the genre of young heroes for a long time. After "Langya Ranking" and "The Pretender" were broadcast, he suddenly realized that the same problem had arisen again, so he stopped and did not take the play. "I don’t want to fall into that cycle again, so I would rather stop for a while." Hu Ge knew the time and effort it took to come out of an image.

He reflects on himself because he is too rational about his own perception: "An actor who is not wayward is not a good actor, and I think I am just not wayward enough." This, he concludes, is not a good thing for acting.

Reasonable enough to watch any of his works, Hu Ge will habitually find fault, and he still has three points to say about "The Wild Goose Lake". He sees the film and Zhou Zenong’s character as his first step out of the safe zone:

"This role may not be very good for me, but I think the biggest meaning for me is that I have come out, in the area where I was better at or safe, I have come out, and I have come to a relatively unfamiliar field."

Hu Ge said that the release of the film has given him more motivation to take a second step.

"Farther from Cannes"

As a film that premiered at the Cannes Film Festival and was released six months later, walking on the red carpet of the film festival and a film entering the cinema, what kind of behavior would make an actor excited? Calmed down, Hu Ge said that when he went to Cannes, he felt even further away from Cannes.

He reflected that the original intention of making a movie was not to go to an international film festival. The original intention of making a movie is very simple. As an actor, you like to act, and as a director, you like to create, and you want to express your understanding of the world to the audience.

Before leaving Cannes, Hu Ge and the other creators learned the results of the awards. One afternoon, Hu Ge and the directors Diao Yinan and Gui Lunmei looked at the sea in a low mood. Diao Yinan told the two of them earnestly, don’t give up, don’t stop, continue filming, or stick to your dreams, and be sure to cooperate with the new director.

At that moment, in a place that had long been out of reach in his heart, a place that had been conceptualized as a temple of film, Hu Ge was moved by Diao Yinan’s words. In his opinion, a director whose work was snubbed by the judges can still take care of the actors and put forward his own expectations for the future of the film, which is particularly selfless and great.

When the Golden Rooster Awards met again, Hu Ge and Diao Yinan discussed some of their future plans. He said: "In fact, one of my future jobs may also be influenced by the director’s words at that time."

He resumed his thoughts on Zhou Zenong’s role. In his opinion, the fugitive needed to use the final fast run to draw an exclamation point for his life.

"Otherwise, he will always be an ellipsis," Hu Ge added.

"Is this your idea for the next step? Let yourself have a fast running state?" We asked along these lines.

"No, I prefer this part of my journey to be a little faster." Hu Ge replied.

"Looking for an answer"

This is not Hu Ge’s first character to face death. We compare Zhou Zenong to the patient No. 5 in "A Dream Like a Dream". The fate of the two characters is the same, but Zhou Zenong runs forward, but Patient No. 5 is waiting.

The annual "Dream Like a Dream" was like a kind of cycle, experiencing things all over again, saying the same lines and doing the same things with the same actors. The difference was that every time it was performed, the actors would put new experiences on the characters, which made Hu Ge feel that life is about finding answers.

Patient No. 5 had been ill, his clothes tightly wrapped him, his head lowered, and he felt a little helpless in his confusion. Initially, Hu Ge played him, making the part before his illness fun, in contrast to the second half; but this year, he abandoned those settings and became a person who could be seen everywhere in life.

Hu Ge now felt that these settings were not important, what was important was that he found a question mark on Patient No. 5: "Patient No. 5 is looking for an answer, looking for why fate has been so unfair to him, he wants to find an answer, so that he can face death calmly and face what has been brought to him calmly."

These roles made him think a lot. One thing fans know is that Hu Ge has five cats and used to love taking his cats to the set. But now, Hu Ge says he hasn’t taken cats to the set for a long time, because he feels that now he is receiving a very challenging job, and his energy must be concentrated.

But he talked about the cat he met while filming "The Wild Goose Lake", with his head slightly poked and his hands raised, as if he had turned himself into a cat: "It’s a black and white cat, but its pattern is very special like a kitten wearing an evening dress. The middle of the chest is white, the side is black, but it happens to be a V-neck, the four claws are white, and the other places are black. It looks good. I saw it at the scene and liked it very much, so I took it back to the hotel."

With animals with short lives like cats, Hu Ge said that he can finally face this matter: "Because every life is different, not just animals."

I don’t know if this is a change brought about by his characters and experiences in recent years. Hu Ge was a little down when he said this. So we tried to change the topic and said, "It’s like your characters, each state is different, and you have to say goodbye to them after you play them?"

Hu Ge laughed: "It’s not easy for you to come back."

When we look at actors, we always have some beautiful expectations. For example, we want to find the imprint left by a certain crew or character on them; we hope that these works that are so different in our hearts also have a special place in their own hearts. Hu Ge confirmed this beautiful guess.

"When I’m playing a role, I put a part of myself into the role, and when the role is completed, it will actually be in my life forever." This was a very standard answer, but the moment it was said, it seemed very moving.

Every edited Du Yu

According to China Trademark Network, BYD recently registered the "Yunqi" trademark.

Image source: China Trademark Network

According to sources,This trademark may be a brand-new technology to be launched by BYD. The vertical intelligent integration of new energy vehicles is a heavy technology developed by BYD.

A reporter from national business daily called BYD as an investor, and a related person from BYD said that he also saw the news online. Is the "Yunqi" trademark related to new technologies of new energy vehicles? BYD related people further said that if there is the latest news, it will be officially released as soon as possible.

Image source: vision china--VCG111387048360

In fact, BYD’s heavy technology announced every year has caused quite a stir, such as "blade battery" and "DM-i super hybrid".

According to BYD official Weibo, not long ago,Looking up to the brand, it officially released the easy Sifang technology platform.And the first production car based on this platform — — Looking up at U8, it is the first time to show the ultimate safety performance of the Yisifang technology platform in extreme off-road scenes.

Easy Sifang technology platform is a set of power system with four independent motors as the core, which has been completely reconstructed around the characteristics of new energy vehicles from three dimensions: perception, control and execution, completely subverting the previous power system capability system of fuel vehicles.

Image source: BYD official Weibo

In terms of perception, Yi Sifang took the lead in giving full play to the powerful perception ability of the wheel motor, realizing uninterrupted all-round perception of the vehicle motion state, and combining with the intelligent driving sensing data such as camera, laser radar and millimeter wave radar, thus providing a sensing data basis for subsequent decision-making and implementation.

In the control link, the E-Sifang technology platform is equipped with an electronic and electrical architecture that is highly coordinated with the central computing platform and the domain control architecture. The central controller and each domain controller communicate with each other in real time through high bandwidth, low delay and high security vehicle Ethernet, and realize accurate and diversified control of four motors through high cooperation between controllers and sensors.

It is reported that the maximum horsepower of the electric drive assembly system equipped on the E-Sifang technology platform can exceed 1,100 horsepower, and the maximum rotation speed can reach 20500rpm, leading the industry. At the same time, all models of the easy Sifang technology platform will be equipped with 800V high-voltage SiC electronic control as standard, and the highest efficiency can reach 99.5%.

As of midday on March 17th, BYD reported 239.89 yuan/share, an increase of 2.17%, with a market value of 698.4 billion yuan.

National business daily Comprehensive China Trademark Network and Public Information

Disclaimer: The contents and data in this article are for reference only and do not constitute investment advice. Please verify before use. Operate accordingly at your own risk.

Cover image source:: vision china –VCG111387048360

　　China news agency, Beijing, November 14 (Reporter Liu Yuying) The European Union launched a countervailing investigation on electric vehicles in China in October. The relevant person in charge of the Ministry of Industry and Information Technology of China expressed strong dissatisfaction with this, and said that "this will seriously disrupt and distort the global automobile industry chain supply chain, including the European Union, and harm the interests of European consumers".

　　In the first three quarters of this year, China exported 825,000 new energy vehicles, up 1.1 times year-on-year, which greatly enriched the global consumers’ choice of car purchase, and boosted urban transportation to accelerate the green and low-carbon transformation.

　　According to the person in charge, as of the first half of the year, China automobile enterprises have invested and set up factories in more than 10 countries and regions around the world, and power battery enterprises and key materials enterprises are also accelerating the overseas cooperation layout, which has injected strong impetus into the development of global new energy automobile industry. China is deeply involved in international standards cooperation. Up to now, 35 new energy vehicle standards in China have been adopted by many countries and regions.

　　Automobile industry is a typical global industry, which can not be separated from the division of labor and efficient cooperation of enterprises in various countries. The person in charge said recently that the rapid development of China’s new energy automobile industry benefited from the global cooperation of technological innovation and the international cooperation of industrial chain and supply chain, and also injected a strong impetus into the green and low-carbon transformation of the global automobile industry.

　　"China-EU automobile industry cooperation has a long history, and they have formed extensive common interests with each other. All major European car companies have factories in China, and China has become the largest overseas market for many European car companies. The implementation of countervailing investigations by the European Union is neither in line with the international trade rules of the World Trade Organization (WTO) nor supported by sufficient evidence. Fair trade ’ The fact that a famous bank protects its own industry will seriously disrupt and distort the supply chain of the global automobile industry chain, including the European Union, and harm the interests of European consumers. " The person in charge said.

　　China’s Ministry of Industry and Information Technology suggested that the EU should listen to the voices of the industry extensively, support the industries of both sides to jointly maintain the stability of the supply chain of the automobile industry chain and better work together to meet the challenges of global climate change. China will support the breakthrough of technological innovation, promote the coordination of standards and regulations, strengthen the guarantee of factor resources, promote the interconnection of infrastructure, and promote the stronger, greener and healthier global development of the automobile industry. (End)

It is said that exercise is good for health. Do you know what the best exercise is?

An authoritative medical magazine once published a study on sports, and the best sport is swing ball games! ! !

In this study involving 1.2 million people, 75 kinds of sports were identified. For the convenience of statistics, they divided these sports into eight categories: team sports, cycling, aerobic or gymnastics, running or jogging, recreational sports or others, winter sports or swimming pools, walking and others. This paper analyzes the influence of different sports on mental and physical health and draws this conclusion.

Not only found the best exercise, but also paid attention to the time of each exercise. The longer the exercise time, the better. The best duration is-between 45-60 minutes!

In terms of the length of time, the optimal duration of each exercise is between 45 and 60 minutes. Less than 45 minutes will weaken the effect, while more than 60 minutes will not only have no higher benefits, but also easily produce negative effects.

In terms of frequency, 3-5 days a week, once a day has the highest income. Of all sports, only the frequency of walking can be slightly higher, up to 6 times a week.

Why swing is the best exercise?

Swing can stimulate the shoulder muscles and the biceps brachii and triceps brachii, effectively enhancing the strength of the shoulder and arm muscles. In the process of fast moving, the whole body muscles need to be coordinated, especially the leg muscles will be effectively exercised.

At the same time, it promotes the brain to think quickly and nervously, and has the function of strengthening the brain; It can also make the eyes adjust their movements and promote the blood supply and metabolism of eyeball tissue.

Including badminton, tennis and other swing sports, it reduces all-cause mortality by 47% (referring to the mortality rate of all causes of death), all-cause mortality by 28% by swimming in the second place, and all-cause mortality by 27% by aerobic exercise in the third place.

Therefore, the swing ball game is the one that benefits both mentally and physically.

The golden sport of every age.

In fact, exercise is a kind of "prescription", there is the best exercise, and different age groups also have the most suitable way for them.

1-7 years old

swim

Children of this age are in a period of rapid development. Swimming can not only regulate the cardiopulmonary function, but also exercise physical coordination and lay a good physical foundation for children.

8-25 years old

ball games

At this age, ball games can improve reaction speed, cardiopulmonary endurance and contribute to muscle and bone development.

Children around the age of 10 can practice table tennis, badminton and other small ball sports to exercise their physical flexibility; When you are a little older, you can participate in competitive sports such as basketball and volleyball.

26-45 years old

Mountain climbing and jogging

At this stage, people are in the critical period of life and career climbing, and they are under great pressure, which is easy to induce chronic diseases. Mountain climbing and jogging can not only improve cardiopulmonary endurance, accelerate metabolism, but also relieve stress.

However, obese people and people with poor joints are not recommended to climb mountains often.

46-65 years old

Walking briskly and exercising strength.

The physical strength and muscle mass of people in this age group begin to decline, and exercise should be safe, simple and stable. Walking briskly can improve blood circulation and reduce body fat rate; Strength exercises such as squatting and lifting dumbbells can enhance muscle strength.

After the age of 65

Lunge exercise

This age group is in a period of physical decline, with accelerated muscle degeneration and easy to fall when walking. It is recommended to do more stability exercises, such as supine leg lifts and lunges. This movement should start with less intensity and proceed step by step.

Exercise prescription for special people

For special people, physical condition should be taken as a reference standard for choosing exercise, and people with chronic diseases may wish to choose exercise in this way.

one

hypertension

Patients with hypertension should choose a small amount and moderate amount of aerobic exercise, which may lead to a slight increase in blood pressure in the early stage, but after long-term persistence, the capillaries in the muscles expand and can also lower blood pressure by improving mood.

Recommended sports: Walking, jogging, Tai Ji Chuan, Qigong, swimming, cycling, fitness dancing, etc.

2

diabetes

Diabetes combined with flexibility, aerobic exercise and strength training can better control blood sugar. When exercising, you might as well do stretching exercises first, stretching your legs and twisting your hips, which can not only increase the flexibility of your whole body, but also prepare for a greater amount of exercise later.

Recommended exercise: walking, Tai Ji Chuan, self-made gymnastics aerobic exercise, consume excess fat in the body; Finally, you can do local strength exercises, such as lifting dumbbells.

three

heart disease

Generally speaking, the most suitable exercise for patients with heart disease is walking. It is best to walk on a flat road instead of climbing stairs. I started to exercise five days a week, twice a day, and gradually increased to exercise every day.

Whether the exercise intensity is appropriate can be estimated by heart rate during exercise. Generally speaking, the heart rate of young people after exercise reaches 150 times for 1 minute, and that of the elderly reaches 120 times for 1 minute, which can achieve safe and effective exercise intensity.

Every reporter: Wang Ziwei

In 2022, it became a watershed for new brands. Brands that survived the cold winter of capital and the pain of transformation survived, while those that could not survive gradually disappeared in the wave of the market. It is no exception for beauty brands.

Recently, Vipshop released "Hot Search List of Beauty Cosmetics in 2022" (hereinafter referred to as "Hot Search List"). The list shows that in 2022, consumers are price-sensitive, and "cost-effective" and "flat replacement" have become the consumption keywords of young consumers this year.

This year can be described as two days of ice and fire for beauty brands.

From the perspective of the consumer market, beauty is still a big category favored by consumers. According to public data, during Tmall double 11 in 2022, the sales of beauty products and personal care products reached 42 billion yuan, with sales exceeding 200 million pieces. Among them, the GMV of Top5 brand exceeded 1.3 billion, and the sales of TOP20 brand exceeded 19.1 billion yuan.

Vipshop platform, the overall sales volume of beauty products increased by 58.8% year-on-year in 2022; In the live broadcast room in Li Jiaqi, double 11, domestic brands such as Polaiya, Youshiyan, Kuadi and one by one are sold out.

At the same time, it should also be noted that in the field of beauty cosmetics, players in collection stores are also experiencing a "cold wave", and related brands have shrunk their fronts to varying degrees; In addition, the listed new brands have also encountered a roller coaster of market value: after the listing of Perfect Diary, the market value has evaporated by hundreds of billions.

Beauty collection shop, a store in Mei. Image source: Every reporter Liu Xuemei photo

In this case of "ice and fire", there are many people in the industry who look at the domestic beauty market. The industry believes that the gradual development of domestic consumers’ aesthetics has actually brought new opportunities to new brands of domestic products. In this context, European and American giants began to set up investment companies, deeply rooted in the China market, and had firm confidence in the market. Domestic enterprises also "bought luxury goods" abroad.

Beauty consumers in 2022 are more sensitive to price. According to the statistics of Hot Search List, in the current challenging economic environment, many consumers’ ideas have changed and become more rational and pragmatic, and the popularity of search terms such as "cost performance" and "flat replacement" remains high.

In this context, the trend of domestic products and cutting-edge brands with obvious cost-effective advantages ushered in the "market year". On the platform of Vipshop, the sales of brands such as Ximuyuan, Zhuben, Grain Rain and Yeast Color doubled.

"Hot Search List" shows that functional skin care is also a highlight of the beauty market in 2022. According to the annual search data of Vipshop, hyaluronic acid, salicylic acid and nicotinamide became the three hottest beauty ingredients in 2022, followed by Centella asiatica, 377, VC, astaxanthin and alcohol A.

In the White Paper on New Consumption in China in 2022, Yang Boya, the founder of Half-One, said in an exclusive interview that users in China have their own unique aesthetics on good skin condition, which means that users in China have a clear localization trend on their ideal good skin condition.

This trend is also reflected in the field of makeup. "Hot Search List" shows that "pseudo-plain face" and "atmosphere" are the mainstream trends of makeup in Vipshop’s 2022 station.

In addition, thanks to the vigorous rise of outdoor activities, the concept of year-round sun protection is deeply rooted in the hearts of the people. Vipshop data also shows that in 2022, compared with buying hair and body care products, young people of generation Z after 90 and 95 are more willing to spend money on sun protection.

The "roller coaster" experience of Perfect Diary’s parent company, Yixian E-commerce (YSG.US, USD 1.47/share, with a total market value of USD 822 million) in the US stock market has not scared off domestic brands, and listing is still the choice of domestic beauty brands. According to incomplete statistics of the media, since 2020, 19 domestic beauty-related enterprises have gone public.

On December 22nd, Shanghai Shangmei Cosmetics Co., Ltd., the parent company of domestic beauty brand Kanshu, was officially listed on the Hong Kong Stock Exchange, becoming the "first domestic beauty stock of Hong Kong stocks".

In addition, some brands have begun to acquire international brands to supplement their product lines. In July 2022, Shuiyang announced that it planned to acquire 90.05% equity and some creditor’s rights of the parent company of EviDenS de Beauté, a French high-end cosmetics brand, for about 337 million yuan.

This is not a case. According to the incomplete statistics of the beauty media "Qingyan", since 2018, seven companies including Yixian E-commerce, Gaolang and Polaiya have established capital ties with foreign beauty brands and companies through investment and acquisition, and established corresponding industrial funds.

Although it is a world of ice and fire, the impact of new brands on foreign brands has made international brands feel pain. It has become the choice of many international brands to tap new domestic brands and share a piece of China makeup market.

The obvious signal is that in May this year, two American giants, L ‘Oreal and Shiseido, successively set up investment funds in China.

According to the enterprise survey data, on May 5th, L ‘Oré al held 100% shares in Shanghai Meifang Business Consulting Co., Ltd. and 100% shares in Shanghai Meifang Investment Co., Ltd., which was the first company established by L ‘Oré al in China market with a registered capital of 100 million RMB, and was committed to investing in innovative beauty technology.

In the same month, Shiseido also established the first entity of China investment fund "Ziyue Fund", and Xiamen Ziyue Equity Investment Partnership (Limited Partnership) was incorporated, with a capital contribution of RMB 501 million, of which Shiseido (China) Investment Co., Ltd. contributed 98.0%.

According to public information, the above-mentioned beauty companies have laid out a big health track in a deep or shallow way, focusing on technologies related to dermatology. Among them, Ziyue has made frequent efforts in oral beauty and medical beauty tracks, and Meifang has also made efforts in the local perfume market in China, investing in new domestic brands such as Wenxian.

With the maturity and optimization of China’s beauty market in terms of channels, brands and supply chains, foreign-funded enterprises are no longer blindly buying local brands or independently developing new brands, but making commercial investments in a more flexible way.

national business daily