"Three Battalions" Blossoms Shanghai … The upsurge of film and drama linkage is coming, who is the strongest?


Special feature of 1905 film network "Please tell the director that the task of the third brigade has been completed!"With the movie showing all the way, the box office exceeded 470 million. The drama version of the same name was also launched while it was hot, creating a "new speed" of "film and drama linkage".


Two powerful actors, Harmony, performed the same role with different tastes, and the similarities and differences between the drama version and the film version also triggered extensive discussions among the audience.



At the same time, it is another attempt to adapt a hot drama into a film.The film version assembled the original crew of the series, and broke through 300 million with super-high pre-sales, setting a number of records.



In addition, Blossoms Shanghai, which is on the line today, is developing simultaneously with movies and dramas, and there is still a movie version to be shown. From "the drama is excellent, the movie will be reflected" to "synchronous development", what new tricks have been played by the film and drama linkage?



PART.1

It is not easy to "play well and make a shadow"


"Zhang Wansen, it’s snowing!" The series "Twinkle, Twinkle, Twinkle, Bright Stars" starring became the dark horse in 2022 because of the setting of "secretly love the ceiling", which also made this classic line spread all over the network.



Now, after two years, the movie version has landed on the big screen, and once it was officially announced, it gained a super high popularity. Whether it is the return of the original crew, the setting of making up for the regret of "Wanxing CP" or the ritual marketing of "going down to the snow field", the audience’s expectations are full.


Breaking through the pre-sale results of 300 million, the two major ticketing platforms are close to 2.5 million people who want to see it, which also makes "Twinkle, Twinkle, Bright Stars" another phenomenal case of "drama change".



It is the routine operation of the film and television market to adapt the film version after the drama is popular. The popularity of drama series has accumulated a natural popularity and fan base for the film, which not only greatly reduces the investment risk, but also further improves the IP value through the linkage of film and drama.


The recent Seeing You, Searching for Qin, treading on thin ice and Palace in the early years are all classic cases.



However, it is not easy to change from drama series to movies and from small screen to big screen. Although there are many successful cases at the box office, word of mouth is mostly difficult to surpass drama series. It seems to be a law that it is difficult to produce fine works by changing the drama into a shadow.


The problems mainly lie in the following aspects: firstly, whether the main creative team is unified plays a key role in whether the shadow version can continue the texture and quality of the drama version.


Due to the replacement of the main creative team, the quality is not as good as expected, which leads to word of mouth Waterloo. Although the film version of "Hua Qiangu" has not yet been released, it has also caused great controversy due to the casting problem, which has cast a "shadow" on the future of the film.



Secondly, there are obvious differences in content volume, creative logic and audience groups between film and drama series, and it is difficult to break through the "barriers".


Even the original cast is often "unaccustomed" and it is difficult to reproduce the classics of the series. Take "I Want to See You" as an example. Although the film version continues the same cast and lineup, it still fails to satisfy the fans because of the lack of narrative and staffing.



Third, feelings are a double-edged sword. Fans’ attention is both heat and pressure. If they are not careful, their word of mouth will bite back. At the same time, it is also a problem how to create a balance between drama powder and passers-by audience without setting too high a threshold for watching movies.


The big movie ipartment was criticized for "selling dog meat by hanging sheep’s head", which turned the national sentiment into a "tomb-robbing apartment" with a score of only 3.2. After the first weekend, the box office also fell off a cliff.


Although the film version of Love is Delicious continues the story and style of the drama version, many viewers reported that they watched an "extended TV series" and had a certain threshold for watching non-drama powder, so they failed to get out of the circle, and finally only 14.55 million yuan was recorded.



The above examples are enough to show that it is not easy to "break the wall" from the drama series to the movie, and people can’t help but worry about the upcoming "Twinkle, twinkle, bright stars".


PART.2

"Film and drama are open together" has become the new mainstream.


Different from the movie version launched after the series fire, more and more producers or copyright owners choose to put this process ahead, and determine the development mode of "one fish eats more" from the beginning, and the movie version and the drama version are promoted at the same time to form a set of "combination boxing".


The Three Battalions is a typical example. There are Wanda movies behind the film version and the drama version, and the time lines of preparation, starting, fixing and broadcasting are almost synchronous, which truly realizes the zero-time linkage of film and drama.



Yin Xiangjin, the chief producer, once explained the original intention and significance of "simultaneous development of film and drama". "A good story needs to be perceived by more audiences, and two different artistic expressions also have their own emphasis on content. Based on the advantages of long narrative of the drama, TV dramas can better explain the story, show the development of the relationship between the characters more delicately and shape the three-dimensional group image more comprehensively."


At present, the film version and the drama version of "The Three Battalions" do show this difference in creation, and also play a role in mutual drainage to a certain extent, but on the other hand, the "face-to-face" between the film version and the drama version has also triggered a concentrated comparison and discussion among the audience, which has brought great controversy and pressure to the early stage of the drama version.



Not only "Three Battalions", but also "Under Different Men", "Trident" and other projects have chosen a similar model. Tencent participated in the production of both the film version and the drama version of "Under the Alien". The drama version was directed by and won a good reputation after the broadcast, while the film version was directed by and will also meet the audience.


"Trident" also from the beginning of development, it has set a plan for the linkage between film and drama. Ma Ke, the producer and producer, once told the media that the success of the drama version has greatly promoted and publicized the film, so that the audience has a good expectation of watching the film and expects the film to gain good results through linkage operation.



The mode of "simultaneous opening of movies and dramas" is also very extensive in the linkage between online dramas and online movies. As early as the first season of "The Husband-in-law" was finished, the initial planning of the related derivative film "The Husband-in-law’s Good fortune is high" had already started, and it was chosen to be released between the first season and the second season, which well continued the popularity of IP.


During the same period of preparation for filming "The Wind in Luoyang", many IP-linked online movies, such as "The Yin and Yang Boundaries of the Wind in Luoyang" and "The Twin Chasers of the Wind in Luoyang", are also being developed simultaneously.



From the above examples, it is not difficult to see that the advantage of co-opening movies and dramas is that the production is convenient for unified control and coordination of the content, quality and broadcasting rhythm of the movie version and the drama version, and it is also a sign that the IP development of movies and TVs is more industrialized and systematic.


On the other hand, the "simultaneous production of movies and dramas" undoubtedly means higher costs and risks, and it is necessary to have enough confidence in IP and the cast. It is also worth thinking about how the film version and the drama version really play different cards, feed back each other’s enthusiasm and avoid "left and right fighting".


From drama series to movies, whether it is re-enactment, adaptation, derivation or continuation, we look forward to more gameplay of "movie-drama linkage" to maximize the value of IP.


Many people have played this game, but the old lady was sentenced for running it! What’s going on?

  CCTV News:Zhao Chunhua, 51, who lives in Hebei District, Tianjin, set up a shooting booth on the street to play balloons for two months. He was suddenly arrested by the police not long ago. On December 27, 2016, the court of Hebei District, Tianjin held the first instance.For the crime of illegal possession of firearmsSentence Zhao Chunhua.Three years and six months in prison.. What’s going on here?

one

△ Tricycle for Zhao Chunhua Balloon Shooting Booth.

  The old lady put a shooting stall on the street. The police seized 6 guns for illegal possession.

  Zhao Chunhua’s daughter, Wang Yanling, told reporters that her mother divorced her father a few years ago and she lived with her mother. Zhao Chunhua used to sell rice in the factory. In August 2016, Zhao Chunhua resigned and took over the shooting booth from an old man. He used a toy gun to hit the balloon. "It is the kind of common plastic bullet, and the gun is also that kind of plastic gun."

  Wang Yanling said that because stalls were not allowed during the day, Zhao Chunhua set up stalls at eight or nine o’clock every night, and then closed the stalls at about twelve o’clock in the evening. After about two months, nothing happened.

one

△ Zhao Chunhua’s stall.

  At around 22: 00 on October 12, 2016, Zhao Chunhua was suddenly arrested. According to the first-instance judgment of the case, the court found through trial that the public security organs arrested Zhao Chunhua during the inspection, and seized 9 guns involved and related gun accessories and plastic bullets on the spot, which were appraised by the Tianjin Public Security Bureau’s Material Evidence Appraisal Center.Six of the nine guns involved are guns powered by compressed gas that can normally fire..

  In the first instance, the court sentenced him to three and a half years for illegal possession of firearms.

  The People’s Procuratorate of Hebei District accused Zhao Chunhua of illegally holding six guns powered by compressed gas in violation of the state’s gun control system, and the circumstances were serious, so he should be investigated for criminal responsibility for the crime of illegal possession of guns.

  On December 27, 2016, the Hebei District Court made a first-instance judgment on the Zhao Chunhua case. The court held that,Zhao Chunhua violated the state’s gun management system and illegally held guns. The circumstances are serious, which has constituted the crime of illegal possession of guns.; Zhao Chunhua voluntarily pleaded guilty in court and can be given a lighter punishment as appropriate; Defender’s defense opinion that Zhao Chunhua has a frank plot, is a first-time offender and has a good attitude of pleading guilty was adopted by the court as appropriate. In the first instance, the Hebei District Court convicted Zhao Chunhua of illegal possession of firearms and sentenced him to 3 years and 6 months’ imprisonment.

2

△ Zhao Chunhua

  Appeal against the judgment has entrusted an attorney.

  However, on January 1 this year, the reporter learned from Zhao Chunhua’s daughter Wang Yanling that her mother had filed an appeal, and the second trial had entrusted Xu Xin, an attorney for the case of Liu Dawei’s smuggling of weapons (Liu Dawei bought 24 imitation guns online in the BB Gun Zone of a website in Taiwan Province in 2014, and the goods were seized by the customs, and Liu Dawei was sentenced to life). Wang Yanling said that she had signed a power of attorney with Xu Xin on January 1, 2017. Next, the lawyer will do some work on evidence, such as the identification of the case, whether the evidence collection procedure is legal or flawed, and so on.

  According to the "Regulations on Performance Appraisal of Firearms and Ammunition Involved in Cases by Public Security Organs" issued by the Ministry of Public Security in 2010, non-standard firearms that can’t fire standard ammunition are all recognized as firearms when the muzzle specific kinetic energy of the projectile fired is greater than or equal to 1.8 Joule/cm2. According to the relevant gun certificate, the six guns operated by Zhao Chunhua can normally fire the matching projectiles powered by compressed gas, and the muzzle specific kinetic energy ranges from 2.17 Joule/cm2 to 3.14 Joule/cm2. This has exceeded the standard set by the Ministry of Public Security.

2

  Why does the Ministry of Public Security take the muzzle specific kinetic energy as the standard of 1.8 Joule/cm2 or more? In this regard, according to the research results of the forensic science appraisal department of Nanjing Public Security Bureau and related literature, there is a view that 1.8 Joule/cm2 is the critical point of gun appraisal, which means that it can cause minor injuries or more to the human eyes, the most vulnerable part of the human body. It is determined by experiments that when the muzzle specific kinetic energy reaches 1.8 Joule/cm2, it will cause damage to the naked eyes of the human body. However, there are also views that this standard is relatively low, because the eye part is special, and this muzzle specific kinetic energy will hardly cause damage to other parts.

  Xu Xin believes that Zhao Chunhua has no subjective intention to commit a crime, and the social harm is small. He will question whether the gun appraisal standard formulated by the Ministry of Public Security is applicable in court judgment when defending.

2

△ data map

  There are precedents for being sentenced for setting up balloon shooting booths.

  The reporter found that Zhao Chunhua was not the first case to be investigated for criminal responsibility for the crime of illegal possession of firearms for setting up a balloon shooting booth. There were 23 similar cases all over the country, among which 17 cases were sentenced to probation, 3 cases were sentenced to public surveillance, and only 3 cases were sentenced to actual punishment.

  All three cases that were sentenced to actual punishment occurred in Fangshan, Beijing.

  Zheng, a woman, runs a simulated gun and balloons business in Shidu Town, Fangshan District, Beijing. On July 7, 2015, the public security organs seized 23 guns in their stalls. After being appraised by the Beijing Public Security Judicial Appraisal Center, 16 of them were identified as guns powered by compressed gas, and the other 7 could not be identified as guns. The court sentenced Zheng to three years and six months in prison for the crime of illegal possession of firearms.

  In addition, Song and Zheng Mouhua, who were investigated together, were also sentenced to three years and two months and three years and three months respectively.

  Watch more news

  NEWS MORE

  Paragraph 1 of Article 128 of the Criminal Law: Whoever illegally holds or hides guns and ammunition in violation of the regulations on gun control shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention or public surveillance; If the circumstances are serious, they shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years.

  Article 5, paragraph 2, of the Supreme People’s Court’s Interpretation on Several Issues Concerning the Specific Application of Laws in the Trial of Criminal Cases of Illegal Manufacturing, Trading and Transportation of Firearms, Ammunition and Explosives: In any of the following circumstances, it belongs to "serious circumstances" as stipulated in the first paragraph of Article 128 of the Criminal Law:

  (a) illegal possession and possession of more than two military guns;

  (2) Illegally holding or hiding two or more non-military guns that fire bullets with gunpowder or five or more other non-military guns that are powered by compressed gas;

  (3) illegally holding or hiding more than 100 military bullets, more than 5,000 air gun lead bullets or more than 1,000 other non-military bullets;

  (four) illegal possession, possession of more than three grenades;

  (5) Having reached the minimum quantity standard stipulated in the first paragraph of this article, and having other bad circumstances such as causing serious consequences.

  (Source: Beiqing Daily The Paper)

Speeding up the relief of real estate and ensuring the delivery of buildings, these cities held a special meeting

  The actions of actively bailing out real estate in various places are still going on. In addition to the deepening of urban policies, the actions of local governments to co-ordinate the deployment of Baojiao Building are gradually increasing.

  On August 15th, Ma Yujun, Deputy Secretary of the Municipal Party Committee and Mayor of Shijiazhuang City, Hebei Province, investigated and inspected real estate projects and presided over a symposium on the stable and healthy development of the city’s real estate market. At least five real estate enterprises and two banks attended the meeting. Prior to this, Ningbo, Zhejiang, Hefei, Anhui, and Xianyang, Shaanxi also held similar forums for housing enterprises. One of the core contents of the meeting was "Baojiaolou".

  Since July, some owners of "uncompleted residential flats" have cut off their supply and the data of the property market have continued to decline, and the market’s expectations for the real estate relief policy are getting stronger and stronger. After Politburo meeting of the Chinese Communist Party explicitly proposed to guarantee the delivery of the flats at the end of July and stressed the responsibility of compacting local governments, the pace of active relief in various places has also accelerated.

  What did the housing enterprise symposium "talk about"?

  At 9 o’clock on the evening of the 15th, WeChat official account’s WeChat "Shijiazhuang Release" under the Propaganda Department of Shijiazhuang Municipal Committee pushed an important message, which may be of particular concern to local citizens who bought faster houses.

  The article shows that Ma Yujun investigated and inspected a number of real estate projects on the same day, including Yunshufu, Gaoying International, Heshifu, Changyue House, Spruce Valley, Zhongmei Covered Bridge, etc. Some of these projects are under construction, some are being sold to the outside world, and some are at a standstill.

  After understanding the basic situation and construction progress of the project, Ma Yujun had an exchange discussion with relevant district governments, municipal departments and real estate enterprises, covering the existing problems, solutions and future development.

  On the same day, Ma Yujun also hosted a symposium for real estate enterprises. The real estate enterprises that attended the meeting and made speeches included China Shipping Real Estate, MCC Mingguan, Hebei Poly Development, Shijiazhuang Vanke, and Rong Sheng, Hebei Province. The speeches mainly focused on the actual situation of each family and constructive suggestions for the healthy and orderly development of the real estate industry. In addition, the two participating banks also made speeches on real estate financial policies and related measures to support the stable and healthy development of the real estate market in the next step.

  This is not the first city to hold a symposium on housing enterprises. Since July, several cities including Ningbo, Zhejiang, Hefei, Anhui and Xianyang, Shaanxi have held similar meetings. A big background of this phenomenon is that since the end of June and the beginning of July, the owners of "uncompleted residential flats" in many places across the country have jointly launched the action of stopping supply, hoping that those properties that have been suspended for a long time or temporarily can resume work and hand over the house as soon as possible.

  On July 28th, Politburo meeting of the Chinese Communist Party also explicitly mentioned "ensuring the delivery of buildings and stabilizing people’s livelihood". On the basis of insisting on housing and not speculating, it emphasized the responsibility of compacting local governments and encouraged local governments to make full use of the policy toolbox because of the city’s policy.

  Specifically, the host of local symposiums is mainly the Housing and Construction Bureau, and the main line of content is Baojiaolou.

  For example, on July 19th, Xianyang Housing and Urban-Rural Development Bureau organized a collective interview meeting for some housing enterprises to urge them to strengthen their management, shoulder their social responsibilities, try to resolve conflicts, do a good job in prevention and early warning, plan ahead, and speed up the construction progress and strive to deliver the house on schedule while ensuring the quality and quantity of the projects under construction. At the same time, the meeting stressed that housing enterprises should take the initiative, not wait and rely, and try their best to solve the urgent needs of the masses.

  On July 18th, the previous day, the Ningbo Housing and Construction Bureau also announced that recently, the Real Estate Market Supervision Department of the Bureau and the Housing Management Center convened six new Ningbo housing enterprises, including Weixing and Changzhu, to hold a symposium on real estate policy exchange and publicize the real estate industry policy.

  At the meeting, Ningbo Housing and Urban-Rural Development Bureau, while interpreting and publicizing the relief policies such as pre-sale, full renovation, fund supervision and real estate regulation in the city, kept abreast of the investment plans and development progress of seven projects developed by six housing enterprises, and listened to the business conditions of various enterprises and suggestions for industry development.

  Just recently, Hefei, Anhui received high attention because 17 real estate developers jointly wrote to the government, and then the government also held a special meeting, but the content was slightly "special".

  In a Report on Solving Difficulties by Requesting to Maintain the Business Environment and Enhance the Investment Confidence of Housing Enterprises stamped with the official seals of 17 housing enterprises, 17 housing enterprises, including Longhu, Xuhui and Sunac, as well as Poly, Gezhouba and Greentown, collectively complained to the Hefei Municipal Government, saying that they were faced with some unreasonable group customer complaints and house troubles, and there may be professional house troubles behind them, so please ask the competent government departments to give them a hand.

  On the morning of August 13th, Yu Aihua, member of the Standing Committee of Anhui Provincial Party Committee and secretary of Hefei Municipal Party Committee, presided over a special meeting on the governance of real estate problems in the whole city, stressing that we should not only attach great importance to the problems reflected by the masses, but also try our best to solve the problems encountered by enterprises and do everything possible to "ensure the delivery of buildings and stabilize people’s livelihood". For the unreasonable demands of a very small number of property buyers, it is necessary to strengthen communication, explanation, education and guidance. If there are violations of laws and regulations, they should also be dealt with according to the law. At the same time, it is said that developers, construction enterprises and supervision units should strengthen credit management and set up special classes to curb the occurrence of incremental problems.

  Scheme: One-on-one guarantee of building delivery, strengthening supervision of pre-sale funds.

  In the eyes of the industry, the discussion is only the first step to solve the problem, and a series of policies for Baojiaolou will be introduced in subsequent places. Especially when the macro-economy is under pressure and land revenue accounts for a large proportion of local finance, the pace of local government’s bail-out of housing enterprises will accelerate.

  In fact, in addition to housing enterprises’ symposiums and real estate symposiums, a series of real estate-related documents have been published intensively in various places recently. From the content point of view, in addition to the 10 billion yuan special fund for real estate relief initiated by Zhengzhou, most policies focus on one-on-one supervision by government leaders and strengthening supervision of pre-sale funds.

  "Stabilizing the economic market is the primary and urgent task of economic work at present and in the next stage. Among them, promoting the healthy, stable and orderly development of real estate is an important aspect. " Ma Yujun proposed at the latest symposium held in Shijiazhuang that the real estate policy should be further rationalized and improved according to the actual situation of the city, and housing enterprises should be promoted to speed up construction. In terms of specific requirements, relevant departments at all levels should continue to increase the promotion of uncompleted residential flats, compact the responsibility chain, increase coordination, and keep an eye on the time node; Properly handle the remaining problems and speed up the solution of problems such as "difficulty in obtaining a permit" and "difficulty in moving in"; Strengthen supervision and monitoring of development projects and strengthen source and process management. At the same time, it is necessary to strengthen the supervision of pre-sale funds of commercial housing, ensure the closed-loop management and use of funds, and keep the bottom line of systemic risks.

  For the supervision work of relevant departments, there have been "one-on-one" requirements in many places. For example, at the symposium organized by Xianyang Housing and Construction Bureau, a one-on-one assistance policy was established, that is, a department helped an enterprise to promote the early solution of the problem; The Housing and Construction Bureau of Suining, Sichuan Province also instructed all jurisdictions to carry out the linkage work between housing enterprises and real estate projects. By combing and arranging, 83 real estate development projects under construction and to be built were included in the linkage scope, and each project was linked "one-on-one" by a county (city, district) and a county-level leader of a municipal park, and at the same time, a contact person in the jurisdiction was identified; Mianning County, Liangshan, Sichuan Province, in the Notice on Measures to Promote the Stable and Healthy Development of the Real Estate Market, mentioned the mechanism of "one plate, one policy and one leadership" for the problems left over by real estate development projects (for problem buildings).

  According to the news released by Huzhou, the Office of the Joint Conference on the Stable and Healthy Development of the Real Estate Market in Huzhou City, Zhejiang Province issued the Notice on Continuously Promoting the Stable and Healthy Development of the Real Estate in our City on August 15th, which mentioned that state-owned enterprises are encouraged to purchase the unsalable houses of difficult real estate enterprises as housing for resettlement.

  In view of the storm of supply interruption since July and the phenomenon of "early repayment of mortgage" hotly discussed by buyers, many places have further strengthened the supervision system of pre-sale funds, and even held special bank symposiums on supervision of pre-sale funds, involving Cangzhou, Hebei, Jiujiang, Jiangxi, Changsha, Hunan, Dongguan, Guangdong, Jiangmen, Jiangsu, etc.

  Judging from the latest real estate data released by the National Bureau of Statistics, the current situation is still not optimistic. From January to July this year, the national real estate development investment was 7,946.2 billion yuan, down 6.4% year-on-year; The sales area of commercial housing was 781.78 million square meters, a year-on-year decrease of 23.1%; The sales of commercial housing was 7,576.3 billion yuan, down 28.8% year-on-year; The land purchase area was 45.46 million square meters, a year-on-year decrease of 48.1%. Among them, the sales and investment scale of new houses in July decreased by 16% and 14% respectively compared with May, and the year-on-year decline also expanded.

  Fu Linghui, spokesperson of the National Bureau of Statistics, said that since the beginning of this year, the real estate market as a whole has shown a downward trend, and because of the large scale, long chain and wide coverage of the industry, it has a great impact on economic growth and social livelihood. However, since the beginning of this year, all localities have insisted on housing and housing, supported rigid and improved reasonable housing demand, and introduced a number of policies to stabilize the real estate market. The overall downward trend of the real estate market has slowed down.

  Huang Hongwei, a macro analyst of Caixin Securities, believes that with the Zhengzhou municipal government promoting the landing of the bail-out fund and China Huarong and other financial institutions participating in the bail-out, relevant departments, financial institutions and local governments will follow up quickly, and Baojiaolou will also become an important policy direction for stabilizing the economy in the second half of the year.

  Judging from recent market news, the supervision of liquidity support measures for high-quality private housing enterprises is also expected to be further deepened. At present, in addition to Longhu’s expected syndicated loan of HK$ 3.5 billion, the market also has higher expectations for the bond issuance method of "China Credit Increase+State-owned Enterprises".

Stir-fry tea and plant medicine … Yunnan primary and secondary schools skillfully play the "ecological" card to empower students to grow.

  The school not only has a tea garden, but also a tea frying machine for students to experience tea frying; In addition to beautiful gardens, there are also Chinese herbal medicine gardens on campus, listing different kinds of Chinese herbal medicines and offering Chinese herbal medicine planting courses … In Yunnan Province, which is famous for its biodiversity and beautiful ecology, many primary and secondary schools have set up labor practice bases with the theme of green ecology to empower students to grow.

  Walking into Longtan Central School in Longtan Township, Yuanjiang County, Yuxi City, on the hillside above the basketball court, the 4-acre tea garden is particularly eye-catching. "We not only have our own tea garden, but also have our own tea frying machine. Students especially like the labor practice of picking and frying tea." Yang Jiawen, principal of Longtan Central School, said that this course not only cultivates children’s living ability and sense of responsibility, but also brings students economic income to improve their life happiness index.

  He introduced that the school has built two brands of Chunqin Tea and Bitan Tea based on the tea garden. In 2023, it harvested more than 100 kilograms of tea, with an average income of more than 200 yuan per class. In addition, the school has also opened up plantations and breeding gardens, with classes in autonomous management. In 2023, the whole school harvested more than 200 kilograms of vegetables and sold them to the school canteen, with an average income of more than 100 yuan per class. The money is used to buy cakes for students’ birthdays and extra-curricular books.

  The picture shows the students of Longtan Central School building a vegetable plantation by themselves. Photo courtesy of Longtan Central School

  "In the past, teachers and students would go for a walk outside the school. Now, they like to stroll and talk in the small vegetable garden. While experiencing the happiness of labor, everyone relaxed their mood and harvested their own labor results. " Yang Jiawen told reporters that everyone was very happy to see that their labor brought happiness to the class.

  This exploration is inspired by Yang Jiawen’s participation in the "Ten Thousand Principals Training Program" in Yunnan Province: "In the past, some students had little enthusiasm for going to school. Through learning, I thought of building a labor practice base and establishing an ecological campus to cultivate children’s labor enthusiasm, self-care ability and sense of responsibility. "

  Coincidentally, Chunhe Street Central Primary School, located in Hongta District, Yuxi City, a "granary in central Yunnan" and a "hometown of clouds and smog", also explores the construction of ecological campus and the setting of characteristic practical courses. This township primary school at the junction of urban and rural areas has mountains and waters, covers a large area and consists of 11 complete primary schools. They strive to create a campus culture with the theme of "Spring Fun", and combine the characteristics of each campus to create a harmonious and different "Spring Fun 1+X" course.

  The picture shows "Baicaoxuan" Chinese Herbal Garden in Huangcaoba Primary School. Photo courtesy of Huangcaoba Primary School

  Hao Yong, the principal of the school and the seventh student of the "10,000 Principals Training Program" in Yunnan Province, said, for example, the Central Primary School and Longchi Primary School are close to the local water sources Feijing Reservoir and Jiulongchi respectively, and the school starts from courses and activities to guide children to care for the environment and be ecological messengers; Boarding Huangcaoba Primary School is located in the depths of the mountains, with a high coverage rate of surrounding Chinese herbal medicines. The school has opened up a piece of land, built a "Baicaoxuan" Chinese herbal medicine garden, planted different kinds of Chinese herbal medicines, and offered Chinese herbal medicine planting courses to inherit and protect Chinese herbal medicine culture.

  Bend down to see moral education, and know your hometown by loving the soil. Hao Yong said that the school pays equal attention to teaching and practice, and actively carries out natural ecological protection education, which is also a beautiful fruit of the "Ten Thousand Principals Training Program" project.

  Based on a brand-new concept and model, from September 2018 to January 2024, the project selected 10,057 young and middle-aged principals, vice principals and principal reserve cadres, and conducted 130-day off-the-job training in batches, focusing on improving the principals’ educational ideas, school-running ideas and school-running ability.

  "During the training, we listened to 40 famous lectures, read 20 professional classics, and learned many new educational concepts and teaching models." After participating in the "Ten Thousand Principals Training Program", Yang Jiawen lamented: If you don’t study, you will regress. I hope that new exploration will bring more possibilities to children’s growth. (Chen Xuelian)

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Third and fourth -tier personnel return, "rich people areas" housing prices rose against the trend, and three changes in the property market appeared

Because of the impact of epidemic and economic transformation, the population of third- and fourth -tier cities is flowing. Many of these migrant workers who returned from Shanghai, Shenzhen and other places are highly educated groups. In the golden area of ??third- and fourth -tier cities, they purchased houses in the "rich area", not only high -quality school district houses, but also supporting and greening are comparable to high -end houses in large cities. The houses in these high -end communities have risen first. Compared with other communities, the "hot island" effect appears, which is a lot higher than the surrounding house prices.

First, return home to snap up high -end houses

Many people who return home sell houses in big cities and buy a high -end house in their hometown. They can take their parents to live together. If you go back to the outside, you will have a place to settle in your hometown. Someone was affected by the mortgage of large cities. A loan of millions of dollars in a house made their lives and work suffer a lot of pressure. Buy a house in his hometown, and there are still funds in your hand to start a business or use it for daily life.

Second, the family replacement school house of the provident fund loan

Most families with provident fund loans are groups with stable income. Now many cities have increased the amount of provident fund loans and reduced down payment. They can buy a high -end house with a small amount of down payment. People who lived in the old town or high -rise houses were currently replacing high -quality school district houses. Therefore, high -end communities in third- and fourth -tier cities have recovered and rose against the trend, forming a sharp contrast with the surrounding second -hand housing.

Third, the scarcity of resources and the superiority of the location

Most of the "rich people areas" in third- and fourth -tier cities are mature communities built by large -scale housing companies that have been stationed before. From design style to supporting facilities are first -class. Now, many large real estate companies are far from the third and fourth -tier property market. It is difficult for local small development companies to have such a large handwriting, so it is particularly popular. The "rich area" is not only high in house prices, but also the local group is also rich or expensive in the local area. Therefore, house prices do not worry about selling the road.

From the trend of the property market this year, it can be seen that the rise and fall of the same city is blurred. So many favorable introduction, most of the property market is still not shocked. There are three changes:

01, the population continues to flow, but the house price is very strong

The phenomenon of the population of third- and fourth -tier cities is very common, and most of them are going out to make a living. If you say that Anjia Real Estate, you will choose to return to his hometown to buy a building. After all, house prices in large cities are high, living costs and housing costs are also high, and they can’t afford it. Therefore, many people will come to buy a neighborhood with good money outside. After all, Ye Luo will be rooted in the future, and now he will be filial to pick up his parents to life in the city.

02, interest rates have been reduced sharply, but most people do not buy a house anymore

Recently, with the introduction of the measures and interest rates, although the property market has stabilized and selling the building without panic, the transaction is still unconventional. Many third- and fourth -tier cities have no imagination scenes, and buyers are silent. Many families already have plans to buy a house, and the down payment can be available, but they are still watching and waiting. High -end communities are relatively hot, many people can’t afford it, housing prices in other areas are also falling, and few people buy it.

03, the vacancy rate increases, but the speculators do not throw the house

At present, the vacancy rate of third- and fourth -tier cities has increased by up to 30%. Many families have unstable income because of the high cost of housing. Therefore, when they return to the countryside, the house cannot be sold. There are also couples who work in the field. The speculators and groups of real estate have good housing in their hands, do not rent nor sold, and have no throwing house. Perhaps there are fantasies about the future property market.