The little red book, which claims to have 250 million users, is "yellow"

　　The app that has made billions of dollars in 6 years was removed from the Android app store yesterday. Xiaohongshu said that he is communicating with relevant departments.

　　There are frequent problems such as writing in grass, product fraud, etc. Some bloggers say that they have received money from merchants and wrote according to their requirements.

　　On the evening of July 29, Xiaohongshu app was removed from several Android app stores, which triggered speculation.

　　As a "lifestyle platform for young people and the entrance of consumption decision-making", in the past two years, negative news such as writing in grass, data fraud and e-commerce fakes have become common occurrences.

　　Since May this year, in the face of controversy, Xiaohongshu has carried out self-rectification. It is not yet known whether this removal will help Xiaohongshu continue to scrape bones and cure poison, or become a straw to crush Xiaohongshu.

　　6-year valuation exceeds billions of dollars

　　Xiaohongshu was founded in 2013. Originally, it was a Haitao cosmetics platform with the nature of shopping strategy. As the e-commerce dividend period passed, Xiaohongshu turned into a young content sharing community.

　　In 2014, Jie Lin began to contact Xiaohongshu. At that time, she felt that Xiaohongshu was "very tonal". "Everyone will publish high-quality pictures, share good things and makeup tutorials, as well as some food, travel and other content. Every time I brush it, I feel very ‘ Planting grass ’ 。”

　　"Planting grass", in a group of young girls like Jielin who like to buy in buy buy, means that they are interested in new products. The e-commerce products in Xiaohongshu are also quite distinctive. "The title is often very interesting, which can highlight the selling points of the products, such as a Korean bird’s nest mask that was very popular at that time. The promotion language is ‘ Bird’s nest paste face slippery ’ Plus the price is reasonable, girls are easily tempted. " Jie Lin said.

　　At that time, the little red book also had a function, which was "home page selection". Once, Jielin bought a big-name necklace. She took pictures and retouched pictures carefully. This beautiful "notes on planting grass" was really pushed to the home page and received more than 800 praises. Jielin was extremely happy. Since then, Jielin has released a lot of highly praised notes, and has also been to restaurants and hotels in online celebrity recommended by Xiaohongshu, becoming a loyal "sweet potato".

　　At the beginning of 2018, after a wave of stars such as Jelly Lin, Stephy and Jiang Shuying settled in, Xiaohongshu developed rapidly, gradually moving from a small community to a public view, and some stars earned a lot of money by "bringing goods".

　　By June of this year, founders Qu Fang and Mao Wenchao said in their internal letters that the monthly active users of Xiaohongshu had exceeded 85 million, with a total of 250 million users. In the Internet age, huge traffic is quickly transformed into benefits.

　　Last year, Ali invested more than $300 million in financing to Xiaohongshu, when its valuation exceeded $3 billion. Not long ago, it was revealed that Xiaohongshu is negotiating the next round of financing of 500 million US dollars, when the company’s valuation may be higher.

　　"No experience, all advertising"

　　And gradually, Jielin began to abandon the little red book. First, a friend of hers said that buying a Japanese brand of cotton pad on Little Red Book was "a little yellow and softer" than bringing it back from Japan. Jielin found that there were many posts on the Internet that questioned the authenticity of the goods in Little Red Book, and she couldn’t help but put a question mark in her heart. In addition, the content of the homepage is becoming more and more "messy". The original friendly and sincere community atmosphere of "planting grass" has changed, and there is more noise: some users tirelessly publish pseudoscience or health rumors such as "growing 5 cm a month"; Others package themselves as winners in life. Jie Lin said: "You can often see headlines in Little Red Books, saying that in your twenties, you struggled to mention Porsche. When you click on it, it turns out that Wechat business wants to go offline."

　　Chen Hao is also a loyal user of Xiaohongshu. "It was originally purely to buy some men’s skin care products and the like." Later, Chen Hao often posted selfies in Little Red Book. He was white, tall and handsome, and with long-term fitness, he had admired abdominal muscles. After a long time, more and more people paid attention to Chen Hao. Soon, some merchants found Chen Hao and hoped that he would try out and promote the products.

　　"At that time, I felt that it was nothing more than writing a comment truthfully after the trial." But in fact, these evaluations are not completely truthful. Merchants will put forward some specific requirements and say that they can pay a certain amount of remuneration. "To put it bluntly, I still hope to just say that the products are good, so that others can ‘ Planting grass ’ 。”

　　Chen Hao refused at first, but later found that the tone of many grass scripts was almost the same as what the merchants had previously proposed to him. Since many people have done this, Chen Hao has also begun to take orders. "Even if some samples don’t make me feel good, they will still be written and revised according to the content requirements and review of the merchants. As long as they pass, the fees will be obtained."

　　Liu Dora is also an amateur beauty blogger of Xiaohongshu. Previously, some of her notes on grass planting were highly praised and popular, so they were quickly promoted. "Generally speaking, the more fans there are, the higher the income. For those who have only a few thousand fans like me, every time I write grass planting, the average income is one or two thousand, plus a set of trial products."

　　Many users began to vomit, and the little red book "has no experience, all advertisements". Previous surveys have found that fake "notes on planting grass" have formed a complete industrial chain, and products can be published in the form of experience notes as long as they are sent by people. According to the number of fans who publish accounts, notes on planting grass are divided into master notes and amateur notes. The price of amateur notes is about tens of yuan, while the price of master notes with more than 10,000 fans fluctuates greatly, ranging from thousands to more than 10,000 yuan.

　　Xiaohongshu said that he is communicating with the competent authorities.

　　In addition to fraud, Xiaohongshu also caused controversy due to illegal content. At the beginning of this year, Xiaohongshu caused controversy over tobacco marketing for women. On July 29th, Southern Metropolis Daily reported that a large number of national illegal drugs, such as placenta, hyaluronic acid and whitening needle, flowed to offline unqualified medical institutions and visiting doctors through Xiaohongshu.

　　According to Tianyancha data, the main operator of Xiaohongshu, Hangyin Information Technology (Shanghai) Co., Ltd., has nearly 20 administrative punishment records since 2016, most of which involve publishing false advertisements, deceiving and misleading consumers, and confusing the nature of goods.

　　In order to standardize the operation of the platform and ensure the quality of content, Xiaohongshu has also made efforts. In May of this year, Xiaohongshu launched a rectification plan, which set entry standards for KOL (online celebrity blogger) on the platform. KOL who failed to meet the standards will not be allowed to receive advertisements privately.

　　Lin Yun works in a skincare company in Guangzhou, and the company often needs to connect with MCN institutions and find a small red book talent to promote it. She obviously feels that since the beginning of this year, "the rules have changed, and all the advertising notes received by talents must be reported and restricted. Therefore, many talents are full of promotion at the beginning of the month, and everyone is grabbing good resources, which will definitely have an impact on us."

　　The official did not give specific reasons for the removal of Xiaohongshu this time, but only said that it was communicating with relevant departments. Speculation is more direct — — False advertisements, vulgar content, and collection of user information … … These are the "crimes and punishments" of Little Red Book. There are even self-media reports that Xiaohongshu is involved in pornography. It is reported that in the near future, the Apple App Store may also deal with Xiaohongshu.

　　Xiaohongshu said that since September 2018, content governance measures have been introduced from various levels such as platform rules, brand cooperation rules and user supervision. Including a comprehensive inventory of the content descriptions of cosmetics, health care products and food commodities according to the restrictions of advertising illegal words; Upgrade technical means and severely punish data fraud and false notes. Recently, the platform also launched the reporting and feedback mechanism of "Little Red Book Ecological Officer", which affects the display results of related notes by users voting on notes that cannot be clearly determined.

　　Yesterday, Jielin opened a little red book that had been useless for a long time, and a "slimming note" popped up on the front page, "Slimming from 65 kg to 48 kg in 3 months? You see, these two contrast pictures of weighing scale, the blogger hasn’t even changed the shape of toenails and the color of nail polish, which is too insulting to IQ, "said Jielin, pointing out another stovepipe experience of actually promoting the" slimming bag "— — The blogger crooked the floor behind him. (The characters in the text are all pseudonyms) (Reporter Ryker Chan, Huang Xiaoxing, Yu Renfei)

Reporter Han Bing reports It’s 0 to 3 again, and it’s a huge gap with little strength to fight back. For the third time, Manchester United was defeated by Manchester City, the city’s sworn enemy, by more than 3 goals at home in the Premier League. If it weren’t for Onana’s Banksy pounce and many rescues, and Harland’s repeated missed opportunities, Evans would have suffered another embarrassing 1-6-even Manchester United couldn’t find anyone who scored that goal. The figures are cold and cruel: Manchester United under Ferguson lost only 34 times at home in 26 years, with an average of less than 1.3 games per season; But ten years after Sir Alex retired, Manchester United has lost 34 home games, averaging 3.4 games per season, almost increasing by 2.6 times!

This season, Manchester United have lost five games in the first 10 rounds of the Premier League, the most since nearly 37 years (1986/87 season, 10 games and 6 losses). Manchester United, once arrogant, now has a strength gap with Manchester City, the sworn enemy of the same city. Although Guardiola gave Tenghahe some face after the game, saying that it was not easy to beat Manchester United, other Premier League celebrities were not so polite. Shearer bluntly said that this was a "game between men and boys" and thought it was a completely unequal contest: "The result of the game only depends on how many goals Manchester City wants to score. Manchester United found themselves far behind, which is their most frustrating place."

Manchester City in Guardiola’s era has defeated Manchester United 9 times away from home, surpassing Arsenal (8 times); Among them, the Premier League beat Manchester United five times away from home, also surpassing Arsenal and Tottenham Hotspur. Manchester City is worth 390 million euros more than Manchester United, close to Juventus (420 million) and more than Rome (360 million). The strength of players is in different orders of magnitude, so is the level of coaches.

After the game, Neville and Carragher argued about Manchester United’s tactical mistakes, while Neville emphasized that the sale of Manchester United affected morale. Neville also mentioned Maguire and Mount, saying that their original intentions were Manchester City and Liverpool, but they all joined Manchester United in the end: "Should the students be blamed or the teachers?" Carragher stressed that Manchester United are playing "weak football", and they have taken the initiative to show weakness since the beginning of Tenghahe’s coaching, which gives players a psychological hint that they are self-indulgent. Tactically, it is an indisputable fact that Manchester United can’t compete with Manchester City in midfield and can only rely more on long pass.

Tenghahe scored only 2.8 points after the game, which is the lowest score since the Dutch coach coached Manchester United. The reporter asked about the gap between the two teams. Tenghahe’s answer was similar to last year. At the end of September last year, Manchester City swept Manchester United 6-3 at home, but at the beginning of this year, Manchester United also retaliated 2-1 at Old Trafford, which shows that Manchester City is not invincible. Manchester United lost only 1-2 in the FA Cup final in June. Why is the gap so big now? Tenghahe even thinks that this is not his most disappointing game, because the tactical plan is well executed-but the reality is that the Red Devils have almost no plan, and the attack depends on long pass, the defense depends on Onana, and Harland’s "gift"?

Compared with the classic multi-player cooperation in Manchester City’s offensive end, especially the second goal from the backcourt attack to the goal, it took only seven passes to complete. In the whole process, Manchester United can’t even touch the ball, which is the most intuitive embodiment of the strength gap between the two teams in details. The media agreed that the "perfection" of the second goal completely crushed Manchester United’s already insufficient fighting spirit. Although Manchester United is at home, its shooting (7-20) and shooting (3-10) are only one third of Manchester City’s, its possession rate is less than 40%, and its clearance (24-9) is almost 2.7 times that of Manchester City, which shows the team’s embarrassment.

Morgan, Arsenal’s diehard friend and C Ronaldo’s friend, will certainly not miss this best opportunity to ridicule Manchester United and Tenghahe: he stressed that C Ronaldo has scored 43 goals this year when Manchester United’s front line is misfiring collectively. Compared with the active offensive end of Manchester City, Manchester United’s front line is collectively lost. Anthony, Garnacho, Hojlund and Marchal have scored and assisted in the Premier League all season so far, and Rachford, who has played the most time, has only one goal and one assist. Marchal, who was replaced, handed over almost zero data in 10 minutes, with 0 goals, 0 assists, 0 shots, 0 passes, 0 clearance, 0 interception, 0 foul and even 0 touch! What’s the point of such substitution?

Keane denounced the downturn of B-fee in the game, and stressed that it was long overdue to deprive such a bad player of the captain’s armband and deliver players with more leadership and willpower. B Fei is almost invisible in this field, winning only 1/3 in 12 confrontations and being beaten four times, which totally does not match his high social status and the status of Portugal’s central midfielder. Manchester Evening News rated Manchester United players as almost humiliating: Onana lost three goals but made seven key saves, including two dives, with the team’s highest score (7 points), and six of the 11 main players scored less than 4 points. Except for the goalkeeper, coach Teng Hah only scored 2 points.

Little Redknapp’s evaluation of the strength of the Manchester City Derby is more straightforward: "The home of the two teams is only 5 miles apart, but Manchester City has left Manchester City for more than 100 miles." The number of goals scored by Harland in the Premier League (11) equaled the number of goals scored by Manchester United (10). How embarrassing. Keane insisted that Tenghahe should take the blame and resign, because the Dutch coach didn’t know how to line up the strongest team. Tenghahe stressed that Manchester United had performed very well in the last three derbies and was severely criticized by Neville. If Tenghahe still wins with his mouth and doesn’t know how to reflect on himself, I’m afraid the days before he leaves Old Trafford will be numbered. After all, neither the Gr family nor the possible new shareholder Ratcliffe will tolerate Manchester United’s complete failure in the European War.

This thing, everyone is not strange?

Yes, it is a breathing light.

It is used to remind the user to have a prompt lamp for notview information. With it, we only need to look at it, you can know if there is any information just now.

As a function of your mobile phone, the most touching function. But when it’s, it’s hard to be eaten.

At least in my impression, there is a suggestion on the Nokia function.

(Nokia E5)

In more than ten years, we don’t know, witnessed the classic cases of a lot of tips.

Like Samsung, under the on-screen panel, a secluded tips can be said to be the most traditional design.

Meizu ring breathing lights, integrating with Home, elegant and exquisite.

When there is information, the entire ring is slowly released, and slowly extinguish, like a nuclear reactor of the Iron Man chest.

In addition to the headless brand mobile phone, even hundreds of dollars of functional machines, there are also running horse breathing lights.

This, the iPhone user next door does not agree.

Some people open the iPhone, actions, and change the back LOGO to the breathing lamp.

It can be seen that people have a manner that the breathing lamp is not limited to its own function.

However, the good view is not long, with the arrival of the full screen, the border of the mobile phone is getting narrower and narrower, and the living space of the breathing lamp is squeezed.

(IPhone X Liu Haiping)

Of course, this is half a pseudo-proposition, because we can still see that there is a breath lamp in the side of the mobile phone.

At least, this tests the industrial design, and cost of the manufacturer.

(Red rice 10x breathing light built into the border)

Secondly, the presentation of the information big bombings, mobile phones have not received incoming calls and text messages, but also have to receive various app notifications.

People have also begun to change the usage habits of mobile phones. If there is something, there is nothing to illuminate, and the mobile phone almost "long" in the hands of people, the probability of missed the information is getting lower and lower.

Of course, the most deadly or the popularity of the OLED screen, let the "interest screen are always bright" into mainstream functions. Call or information will have a corresponding icon display.

This can be more intuitive than the breathing light.

This, the rice bowl of breathing lights directly.

With the function of smartphones, design homogenization, "interest screen display" is nothing, replacing the breathing lamp, has become a breakthrough in the manufacturer to show the brand identity.

With many factors, in recent years, we are more and more difficult to see, there is a breather’s mobile phone.

But many old users are unknown until they have changed new mobile phones, they found no breathing lights. Many people call online to let the manufacturers add the breathing lamp back.

However, the breathing lamp does not completely disappear, it is equipped with another form on the phone.

For example, Huawei P50 PRO is used, an electrochromic material is used. As the name suggests, it is a material that will discharmatically.

When the phone is called, the p50 Pro rear cover will energize, and the effect of breathing light is flashing.

There is also a fascinating, at this year’s Flyme9 conference, the MX2 classic circular breath lamp, and the vocal screen displayed.

But these are not real breathing lights, I want to say who play lights, or I have to read OPPO.

To say that OPPO, there is a lot of classic breathing lights. 7 years ago OPPO Find 7 skyline breathing lights, so far is the design of Find loyalty.

(OPPO Find 7 breathing light)

As well as the N3 star cyclic breathing lamp, you can get a classic breathing lamp.

(OPPO N3 breathing lamp)

This time, OPPO has brought new designs, Reno7 Pro "Star Ring" breathing lights.

This time, OPPO took the breathing lamp to the edge of the rear module.

The star cyclic ventilation light has a variety of setting options, such as charging, and the call is flashing, or even as a game atmosphere.

And, we can also specify the app to turn on light efficiency.

In different modes, Reno7 breathing lights have different colors.

Corresponding to the star cyclic breathing lamp, it is like a meteor shower. This back cover uses the space-grade star rain, and is precisely engraved on the star diamond glass.

Will a Dow Meteor, eternal engraved on the back cover.

Reno7 Pro uses a right angle design, only 7.45 mm thickness, the weight is controlled by 180g, which can be said to be kneaded.

OPPO is in such a thin body, it is stuffed a 4500mAh battery, and those who say that the light is not long, it can be said to be faced.

What’s more, Reno7 also supports 65W flash, and battery anxiety can be said to be worship.

The screen is a 6.55-inch OLED screen that supports 90Hz refresh rate. Due to the use of the straight screen, the screen accounts for 92.8%, and the border is only 1.55mm.

As a direct screen of the game, it is said that it is taken.

In photography, OPPO is directly to the Reno7 series, and the title of "Portrait Video Master" is not difficult to guess. The direction of this special attack is photography.

The front lens is 32 million pixels, which uses a new, sensor IMX709 customized with Sony depth.

This sensor integrates, OPPO self-developed RGBW image fusion units can have better photosensitive ability and color reducing capabilities.

Not only in the absence of light, take a gratifying self-timer, even if the backlight shooting, it can be very clear.

(Shooting shot)

Reno7 Pro is equipped with 50 million pixel main photos, and the sensor uses a new IMX766, and the effect of larger sensors is obvious.

From the main photographing photos, it can be seen that both the details or the overall brightness, Reno7 Pro has been controlled very good, and the picture color is very good.

(Main shooting)

Reno7’s super wide angle view range, reached 118.9 °, and there is still a bit worried about edge distortion at the beginning.

But actually shooting, I have more considerable consideration, Reno7 is still very good to correct the distortion.

And under the tuning of OPPO, the picture, color is consistent with the main experience.

(Super wide angle shooting)

In terms of performance, the processor of Reno7 PRO is Tianzhu 1200-Max, as well as UFS3.1 memory, LPDDR5 storage blessings.

Machine brother also tested the game of "King", after opening the ultra-high frame rate mode, half an hour’s average frame rate 88.4 fps, can be said to be very stable.

On this basis, OPPO is equipped with "Super Lightning Start 2.0", combined with "game pre-update 2.0", can directly skip the game update, one button is black.

Can’t help but say, mainly the return of the breathing light, let people live "Lan Qing back".

But as for the future, the breathing lamp will not completely disappear, I also can’t say it.

Before, there was a netizen to say why it is not invented to remove the mobile phone battery so that the mobile phone is not electricity to change the battery, saving more time.

Many old netizens, including the opportunity to see, the heart is both bitter, but also helpless.

For so many years, do you have to go far from our headphones and detachable batteries?

If the child later, I suddenly asked me: "Why light the screen can you know if there is any information. Directly install a message tips, isn’t it good?"

I may really don’t know how to return him, it is possible, this is the Renaissance …

"Hello everyone, I am Wu Yinping, and I am also familiar with the second aunt who are familiar with through WeChat voice." Recently, at the scene of the spiritual civilization construction work conference in Pudong New District in 2022, Xiao Bu met with Aunt Wu for the first time. She still spoke Shanghai dialect, and her tone was still kind.

During this epidemic, Aunt Wu told his relatives and friends about his experience from infection with new crown pneumonia to recovery. It is this voice that shows the spiritual character of an old party member, community grass -roots workers and Shanghai citizens, and has gained the public’s praise. Listening to the experience of her memories can still be infected by her positive energy.

Aunt Wu is a resident of the north community in the streets of Xincun Village, Hudong, and a 28 -year -old party member. Since 1998, she has been a civil affairs cadre in the community for 10 years. After retiring in 2007, she returned to the North Community where she lived.

"Our community is very large, with 95 gate buildings, and more than 5,000 residents. In March, the Shanghai epidemic broke out. I think I was a party member and should stand up and guard everyone’s safety." In this round of epidemic The earliest became one of the areas of the central risk area. Aunt Wu felt that she was responsible and rushed to the front line of resistance. At the beginning, she cooperated with the residential committee to do the population statistics of the community, and the number of people came to the family. Reporting to the neighborhood committee at 6 am, sometimes cooperating with doctors for nucleic acid sampling, and always busy until 11 pm.

In early April, Aunt Wu began to feel uncomfortable and a little fever, and he stopped volunteer service. "Later, two bars were measured by the antigen. In fact, I was a little scared at that time. It’s uncomfortable, headache, muscle soreness, especially the dry throat, and the feeling of the pills can’t swallow. "Aunt Wu recalled that at about 12 noon on April 16, she received a call from the illness and control department and was notified to be diagnosed with positive. "Since the policy is regulated, I am a party member, so I will take the lead in obeying the policy and pack the wash products and prepare for transfer."

In the voice of Aunt Wu, who was circulating on the Internet, she revealed what she had seen and heard in the square cabin, especially the living conditions, medical volunteer services, etc. "In the square cabin," big white ‘, volunteers, volunteers, volunteers, volunteers, volunteers, volunteers. They are all very good. They often encourage me to eat good meals and take a walk. These words sound very warm. Although people are in the square cabin, medical supplies are guaranteed, and they have egg milk every day. . "Aunt Wu felt that he had the responsibility to tell the real situation, and hoped that everyone would not panic.

At the stage where the epidemic prevention and control are the most vigorous, Aunt Wu’s remarks convey an optimistic and positive attitude, giving everyone the courage and strength to face difficulties. In the square cabin, she was not idle. "Although I can’t do heavy work, I can do some relaxed work and serve everyone." During that time, Aunt Wu got up to clean the floor where he lived. When they met some older patients, they helped them burn water. When you take the meal, you also take the handle and send the box lunch to the eighty -year -old man.

On April 22, Aunt Wu went home and was warmly welcomed by community cadres and residents. "After I came back, I found that everyone lived in an orderly manner, and my heart was much easier." After home health monitoring, Aunt Wu returned to the community volunteer post on May 1st. " Help and care, I want to pass them out and let more people feel it. "

In the next day, Aunt Wu will help the corridor spray disinfection water every day, and shares the positive energy to the WeChat group of the corridor. As the situation of epidemic prevention continues to improve, the demand for epidemic prevention in the community is turned on to conduct regular antigen detection. Aunt Wu is busy helping residents who have been old and without mobile phones upload test results … After more than two months of hard work, life returns to the right track. Everyone laughed.

On June 1st, Aunt Wu went out early in the morning. She first turned around in her community, and then went to the place where she often went to the surrounding herself. "It’s the same, there is nothing special." Aunt Wu regained his familiar feeling, and he returned as usual.

Aunt Wu said that under her square cabin, many people left a message saying that she was greatly moved by her optimism. She believes that, in fact, the hard work of ordinary people’s hard work and watching is the background and bright color of the civilization of the city in Shanghai. "This epidemic, Shanghai has been survived. I believe that our Shanghai will get better and better!"

Text: Huang Jing

Photography: Huang Riyue

Edit: Zhu Shengxia