Today, Chen Sicheng is the screenwriter and director, starring Bo Huang and Rong Zishan, and the film Mozart in Outer Space starring many stars and newcomers such as Yao Chen, Fan Wei, Jia Bing, Xu Juncong, Mei Ting, Yu Yang and Lang Lang is officially released nationwide.

The story line full of childlike interest and imagination, the ugly alien Mozart and excellent special effects production level are all very suitable for young children to watch, which can be said to fill the gap of this kind of domestic films for more than ten years.

The film’s reflection on Chinese family education and intergenerational communication can make parents and children in Qian Qian and China see their own shadows, which is of great practical significance and is really suitable for the whole family to watch in summer.

For a long time, besides animated films, most of the young children in China have grown up with Hollywood magic, fantasy and monster blockbusters such as Harry Potter, Where are the magical animals going, Jurassic Park, Jurassic World and Disney fairy tales.

Many domestic children’s sci-fi (fantasy) movies that China audiences can remember, the classic with a long history is "Babe from the Thunderbolt" released in 1988, and the latest one seems to be "Changjiang No.7" released in 2008, which has passed 14 years.

This type of domestic film is hard to find in the China film market, on the one hand, because of the high level of special effects production and large capital investment; On the other hand, there are also various factors such as the difficulty in writing stories and finding suitable actors.

Mozart in Outer Space is another excellent domestic fantasy comedy children’s film in recent ten years. It tells that Ren Dawang (played by Bo Huang) is eager to make his son become a dragon, and he is bent on forcing his son Ren Xiaotian (played by Rong Zishan) to learn piano, but Ren Xiaotian likes astronomy since he was a child, so the father and son quarreled constantly until the mysterious alien Mozart appeared …

The story of this film is full of childlike interest and rich imagination. It is full of fantasy and comedy, which is not only ornamental and entertaining, but also full of romance and aestheticism..

There are three main bridges that left a deep impression on the author:

First, Mozart, an alien, used his energy to move a lot of stones to build a ladder around, helping Ren Xiaotian and his classmates climb the towering chimney and overlook the whole city of Beijing. Second, three children flew from Beijing to the Great Wall in a beautiful spaceship at night, and the bustling and beautiful night scene of Beijing was unforgettable; Third, three children walk between high-rise buildings with books on their feet.

In the film, the ugly and ugly alien Mozart is very cute, which is one of the main jokes of the whole film. It not only helps Ren Xiaotian to fight with his father Ren Dawei, but also helps him and his good friends to show their great power in front of their classmates. Moreover, coming to earth shoulders an important mission, and the mystery is not revealed until the second half of the film.

The above-mentioned fantastic scenes and scenes with wide brain holes, as well as the rich expressions and actions of Mozart, an alien, fully reflect the excellent level of special effects production in the film, which makes the audience pleasing to the eye.

Chen Sicheng has always been good at using classic songs to set off emotions and atmosphere in movies. For example, in the series of detective chinatown directed by him, The Past can only be recalled in the first part and The Pink Memories in the second part are all old songs by Han Baoyi, a female singer in Taiwan Province, China, but they make people feel very compatible with the film atmosphere.

In Detective Chinatown 3, when Masami Nagasawa appeared for the first time, Teresa Teng’s old song "Don’t pick wild flowers on the roadside" suddenly made the audience smile; During the trial, the episode "Straw Hat Song" of the Japanese classic film "Witness" sounded, which suddenly evoked memories of countless middle-aged audiences and could not help but wet their eyes.

At the end of the film, the use of Michael Jackson’s classic song "Heal the world" is very appropriate, which expresses the theme core of "world peace". Chen Sicheng revealed in an interview with the media at that time that the crew spent $1 million to buy the copyright of Michael Jackson’s song.

This time, in Mozart in Outer Space, Chen Sicheng also attached importance to the use of classic songs, and the most impressive thing was the repeated use of the classic English song Moon River.

In the film, this song first appeared in the bridge where three children boarded the big chimney, which gave people a romantic and aesthetic atmosphere at once, and the lyrics and melody artistic conception fit the fantasy color of the film very well.

Mozart in Outer Space is not only a fantasy comedy suitable for young children, but also a film reflecting on Chinese family education and intergenerational communication, which has strong practical significance.

In the film, Bo Huang’s father Ren Dawang liked rock music when he was young, and Fan Wei’s grandfather liked singer Hu Songhua. They are eager to succeed in their children, and they all educate and train their children according to their own interests and wishes. The mantra is "I am your father, and I am doing it for your own good".

Ren Dawang was bent on training his son Ren Xiaotian as a piano player like Lang Lang, regardless of his son’s real interest in astronomy, which led to the tension between father and son, so that Ren Xiaotian could not help but say angrily to his father, "My future has been arranged by you, so what’s the point of my living?"

In fact, this kind of family education and father-son relationship is common in China families, and it has a strong sense of substitution, which can arouse the emotional resonance of thousands of audiences in Qian Qian.

Bo Huang’s performance in this film is very wonderful, and it is a good interpretation of the image of strict father with a sense of joy. Rong Zishan’s temperament and image are very suitable for the role of Ren Xiaotian, and her performance is vivid and natural.

Several young actors who play Ren Xiaotian are also very suitable for the role. Yao Chen, Fan Wei, Jia Bing and other stars performed well in the film.

Mozart in Outer Space is not only suitable for teenagers to watch movies together, but also suitable for parents to take their children to watch movies with their families, and each can find his own shadow in the film.It can also make children and parents understand each other better and feel the answer to repairing parent-child relationship.

Since directing "Beijing Love Story" in 2014 and transforming into a film director, although there are not many films directed and supervised by Chen Sicheng, each one has been a great success at the box office, which shows his skillful control over commercial films.

The detective chinatown series directed by him and the Sheep Without A Shepherd series supervised by him have made successful or beneficial explorations in the sequel development, genre development and innovation of domestic commercial genre films and even the creation of the movie universe of domestic commercial genre films, which can be regarded as contributions to the industrialization process of China films.

Mozart in Outer Space is another exploration of domestic commercial films by Chen Sicheng. He doesn’t continue to shoot suspense detective comedies or romantic films that he is familiar with, but deliberately walks out of the comfort zone of creation and challenges the real-life fantasy comedies from the perspective of teenagers. This spirit of innovation is commendable.

Judging from the standard and effect of the film, Mozart in Outer Space is not only a successful attempt, but also the most suitable film for summer release, which is expected to ignite the summer movie market this year.

　　From April 18th to 20th, a special forum on "Understanding China Bay Area Dialogue" was held in Guangzhou Yuexiu International Conference Center. Focusing on the theme of "Chinese-style modernization and new opportunities in the world", the participants discussed the profound connotation of Chinese-style modernization and the new opportunities that China’s development has brought to the world. They believed that China has embarked on a new journey of building a socialist modernized country in an all-round way, embraced the world with an open attitude, benefited the world with a broad mind, and injected new kinetic energy into global development with its own development, and will continue to make new contributions to promoting the building of a community of human destiny.

　　"This is a development path that conforms to China’s national conditions."

　　To understand China, we must understand Chinese modernization. From adhering to the Communist Party of China (CPC)’s leadership to adhering to the people-centered development thought, from taking the development road in line with China’s national conditions to developing people’s democracy in the whole process, Chinese-style modernization has aroused heated discussion among participants.

　　Zheng Bijian, president of China National Innovation and Development Strategy Research Association, said in his opening speech that since the 18th National Congress of the Communist Party of China, China’s reform, opening-up and socialist modernization have been further promoted, which has written a new chapter in two miracles: rapid economic development and long-term social stability.

　　"Why can China and the Communist Party of China (CPC) achieve such achievements? Finding the answer to this question will help us better understand China. " Ivan Meljnikov, First Vice-President of the Russian State Duma, believes that there is no only correct path for all countries to realize modernization. Instead of blindly copying the practices of other countries, China can keep pace with the times according to its own national conditions. "the Communist Party of China (CPC) has always regarded seeking happiness for the people and rejuvenation for the nation as its initial mission. When formulating policies, we should first consider whether it is beneficial to the people."

　　Lord Davidson, a member of the House of Lords of the British Labour Party, said that China’s real development achievements show that Chinese modernization was not accidental, but was carefully planned and systematically promoted. "This is a development path that conforms to China’s national conditions and brings great changes to the lives of the people of China." For example, Davidson said that since the signing of the Framework Agreement on Deepening the Cooperation between Guangdong, Hong Kong and Macao and Promoting the Construction of Greater Bay Area for more than five years, Guangdong-Hong Kong-Macao Greater Bay Area has become one of the regions with the highest degree of openness and the strongest economic vitality in China, and solid steps have been taken to build Guangdong-Hong Kong-Macao Greater Bay Area with high quality, which is the result of China’s emphasis on long-term planning.

　　Martin jacques, a well-known British scholar and expert on China, believes that the quality of national governance determines the success or failure of national development, and China’s national governance system has a lot to learn from. The Communist Party of China (CPC) can reach a consensus among the people, thus promoting rapid economic development and long-term social stability. The long-term nature of China’s policy, the professionalism of state governance and the people-oriented practicality are all important factors to promote the development of China.

　　Senator Parrili of the Argentine Justice Party said that China has achieved economic development and improved people’s living standards, which is the result of adhering to the road of Socialism with Chinese characteristics. "This enlightens us that every country should choose the political system that suits it best, which is closely related to our future."

　　"Contribute to regional and global development and prosperity"

　　At the forum, the participants talked about China’s contribution to global development in the process of promoting Chinese-style modernization from the perspectives of new development pattern, balanced and inclusive development of the global economy, China’s unification of big market construction and new kinetic energy of global development, and promotion of a higher level of opening up, and firmly believed that Chinese-style modernization would bring new opportunities to the world.

　　Robert kuhn, chairman of the American Kuhn Foundation, said that China is the second largest economy in the world, a major trading partner of more than 140 countries and regions, and an important force in promoting economic globalization. "Chinese-style modernization has not only improved the living standards of China people, but also brought benefits to people all over the world."

　　Former Belgian Prime Minister Yves Letem said that China has made unprecedented achievements in economic and social development in the past few decades, and the realization of many global development goals has largely benefited from China’s contribution. While realizing its own development, China has also strengthened its trade with many countries in the world, which has promoted the economic and social development of relevant regions. I believe that China has the ability to promote more international cooperation and play a more important role in coping with global challenges in the process of modernization.

　　Yusuf Wanandi, senior researcher and co-founder of Indonesian Center for Strategic and International Studies, said that ASEAN and China have accumulated rich experience in development cooperation. Southeast Asian countries pay close attention to the process of Chinese modernization and hope to strengthen cooperation with China. Wanandi said that China has increased its investment in global development cooperation, is committed to narrowing the gap between the North and the South, and firmly supports and helps developing countries to accelerate their development. "Chinese-style modernization will not only benefit the people of China, but also contribute to regional and global development and prosperity."

　　Wen Kangnong, the representative of the Food and Agriculture Organization of the United Nations in China, expounded the significance of promoting agricultural and rural modernization in China from the perspectives of food security and agricultural science and technology. "As an increasingly important strategic partner of the United Nations Food and Agriculture Organization, China not only ensures its own food security, but also actively participates in and promotes regional and even global sustainable development." Wen Kangnong said that China has formed a relatively complete agricultural science and technology innovation system, and the United Nations Food and Agriculture Organization and China jointly formulated the Country Planning Framework (2021— 2025), strengthen cooperation in three key areas: implementing the rural revitalization strategy, enhancing the resilience of the grain system, and strengthening international and regional agricultural cooperation, and work together to achieve common prosperity, protect the global environment, and create a better future for mankind.

　　"Promote the construction of a community of human destiny with practical actions"

　　On the road of modernization, China has always kept the world in mind, and put forward the idea of building a community of human destiny, the "One Belt and One Road" initiative, the global development initiative, the global security initiative and the global civilization initiative, which have contributed China wisdom, China’s plan and China’s strength to solving the common problems facing mankind.

　　"In the face of many global challenges, maintaining multilateralism and strengthening international cooperation are the answers to the problems. China issued the right voice and put forward the right initiative. " Letham said. Participants agreed that China’s ideas and actions are in line with the trend of the times and international consensus, and are conducive to promoting cooperation and exchanges in various fields in the international community, effectively coping with global challenges and jointly creating a better future for mankind.

　　"China is striving to achieve common prosperity for all people, and is also promoting the building of a community of human destiny with practical actions." Kasuri, former Pakistani Foreign Minister, said that the joint construction of the Belt and Road Initiative has promoted the infrastructure interconnection of countries along the route and provided important opportunities for developing countries.

　　Lawrence Tubiana, CEO of the European Climate Foundation, said that only by adhering to multilateralism and win-win cooperation can we effectively deal with climate change. China has become a global leader in clean energy development, with rapid development in electric vehicles and other fields. "The world needs China to continue to play a leading role in achieving the goal of the Paris Agreement on Climate Change."

　　Alexander Chernousov, Russian Consul General in Guangzhou, said: "China has advanced along the path of peaceful development, effectively implemented reform and opening up, and promoted the economic growth of itself and many countries. Building a multipolar world conforms to the requirements of the times, the expectations of countries for peaceful development, and the concept of a community of human destiny. China is building a modern socialist country in an all-round way and promoting a higher level of opening up, with the construction of Guangdong-Hong Kong-Macao Greater Bay Area as an important example. A prosperous and developing China will provide an important driving force for achieving world prosperity and stability and building a multi-polar pattern. "

　　David Ferguson, a British expert in foreign languages press, China Foreign Languages Bureau, believes that from the Chinese modernization, China is willing to make a big cake of development and share the fruits of development, so as to benefit the people of all countries. "The free flow of people, goods and information is the key to prosperity. Chinese-style modernization is closely linked to promoting the building of a community of human destiny. " Ferguson said that China’s initiative to jointly build the Belt and Road Initiative, which advocates open cooperation and common development, has won the trust and respect of more and more countries. It is expected that all countries in the world will join hands with China to build a better world.

Yichexun A few days ago, Harley-Davidson officially announced that its four models, Nightster Special, Sporters S, Softail Standard and Fat Boy, have started double 11 special activities, and it is almost the end of the year, which can be regarded as a clear wave of inventory.

Harley-Davidson Nightster Custom Edition Price: 69,800 yuan (only for 2023 models)

Harley-Davidson Sportster S standard edition Price: 82,800 yuan (only for 2023 models)

Harley-Davidson Softail Standard edition Price: 119,800 yuan (only for 2024 models)

Harley-Davidson Fat Boy standard edition Price: 225,800 yuan (only for 2023 models)

Near the end of the year, it’s time for manufacturers and dealers to clear their inventory. At this time, riders who buy cars can be said to have got a big bargain! Nowadays, the motorcycle market in China is still sluggish, and the high-end fun motorcycles are falling off a cliff. Among them, there are not only the influence of the economic environment, but also the factors that the motorcycle heat and trend gradually fade away. Therefore, whether domestic brands or imported brands, how to "survive" is the most important issue. In the past few years, can you think that you can ride a Harley with more than 60,000?

(Experts refute that genetically modified soybean oil is carcinogenic, saying that domestic soybeans are superior or no longer) Network map

On June 6th, the Ministry of Agriculture approved the import safety licenses of three genetically modified soybean varieties. However, public opinion generally has doubts about the food safety of genetically modified soybeans, and at this time, Heilongjiang Soybean Association released an analysis report on "Genetically modified soybeans are highly correlated with tumors", which attracted the attention of experts and insiders. Some experts pointed out that there is no epidemiological evidence for the theory that genetically modified soybeans cause cancer.

Experts approve the theory that genetically modified soybean oil causes cancer

A few days ago, an analysis report by Heilongjiang Soybean Association that "genetically modified soybeans are highly correlated with tumors" triggered a "war of words" between opponents and supporters of genetically modified soybeans.

According to the relevant data in the 2012 China Cancer Registration Annual Report, Wang Xiaoyu, deputy secretary-general of Heilongjiang Soybean Association, said: "Based on my 20-year working experience in the grain industry, I found that the cause of cancer may have a great correlation with the consumption of genetically modified soybean oil."

According to Wang Xiaoyu’s specific analysis, Henan, Hebei, Gansu, Qinghai, Shanghai, Jiangsu, Guangdong, Fujian and other places are basically concentrated areas of consumption of genetically modified soybean oil in China, and these areas are also concentrated areas of tumor incidence in China. Heilongjiang, Liaoning, Zhejiang, Shandong, Hunan, Hubei, Guizhou and other places basically do not consume genetically modified soybean oil, and are not concentrated areas of tumor incidence.

After this series of remarks was widely spread, the safety of genetically modified food was once again pushed to the forefront. And triggered a "slobber" between opponents and supporters of genetically modified organisms.

In this regard, Chen Junshi, a researcher at the National Center for Food Safety Risk Assessment and an academician of the China Academy of Engineering, said that the import of genetically modified soybeans and the high incidence of cancer in China are both facts, but the combination of these two things is groundless. Genetically modified soybean oil does not even contain genetically modified ingredients. "Genetically modified soybean oil is the most common genetically modified food that can be eaten. Strictly speaking, any genetically modified ingredients should not be detected in the genetically modified soybean oil, because the gene is protein, and protein has been removed from the refined soybean oil. The detection method of the food safety supervision department is very clever, and even a very small amount of protein can be detected from soybeans into oil. "

Yi Zhu, an associate professor at the College of Food Science and Nutritional Engineering of China Agricultural University, also expressed the same view. She said: First of all, the occurrence of cancer is caused by many factors, and it is impossible to explain it by a single factor. Secondly, the consumption of genetically modified soybean products in the United States is more than that in China, so the incidence of cancer in the United States should be higher than that in China. In fact, the incidence of cancer did not increase significantly before and after eating genetically modified soybeans.

The advantage of domestic soybean industry is no longer.

On June 6th, the Ministry of Agriculture approved the import safety licenses of three varieties of genetically modified soybeans from Monsanto and BASF. Before the new batch of three varieties of genetically modified soybeans was imported, the Ministry of Agriculture had not approved the import of new genetically modified soybeans for at least three years, and since the import of genetically modified soybeans was allowed in 1997, a total of 11 varieties have been released.

According to the data of the Ministry of Agriculture, the genetically modified crops approved for import in the first half of 2013 include three kinds of soybeans, two kinds of corn and two kinds of cotton. The transgenic characteristics of three kinds of soybeans are herbicide resistance, insect resistance and insect resistance and herbicide resistance, which come from Monsanto and BASF respectively.

Undeniably, this incident not only made public opinion pay more attention to the safety of genetically modified foods, but also focused on the domestic soybean industry. As the original country of origin of soybean, the once industrial advantage of soybean in China is slowly being squeezed under the extrusion of transgenic varieties.

The advantages of imported genetically modified soybeans in quality and price are rapidly emerging, which has seized part of the original domestic soybean market, and domestic soybeans are crying for help one after another. As one of the soybean producing areas in the world, Heilongjiang has been pushed to the front line because of half of the country’s output.

Judging from the development history of Chinese traditional agriculture, the competitiveness and brand influence are very weak, but under the current market economy system, it is simply a "fantasy" to achieve long-term development through existing advantages. Therefore, if the domestic soybean industry tries to regain its former market advantage, it should also attach importance to its own development to adapt to the new pattern of market economy on the premise of maintaining market safety and order. (Zhongxin. com Finance Channel)

In life, there are multiple-choice questions everywhere, from choosing restaurants and clothes to choosing decoration companies and houses, we need to shop around. Take the big event of buying a car, how can it be less to compare the same-class models!

Take the 80,000-class pure electric scooter as an example. The SUV five-seat version and BYD are both popular models at the moment, and they are all produced by independent brand manufacturers, so many consumers don’t know how to make a choice.

Don’t worry, today we will compare these two pure electric scooters to see who is the better choice.

Who has stronger hard power than endurance?

When buying an electric car, which products do consumers pay more attention to? On this question, endurance is definitely one of the standard answers.

In terms of battery life, what kind of answers did Bingo SUV Five-seat Edition and Seagull hand over respectively?

Three endurance versions of 330km, 401km and 510km are available, which is the answer given by the five-seat version of Bingo SUV. You should know that the entry-level 330km version can already cover the daily commuting needs of users, and 510km can meet the needs of users for medium and long-distance travel to a certain extent.

As for the seagull, it provides two endurance versions of 305km and 405km, which have enough endurance, but the endurance and maximum endurance of the entry-level model are worse than the five-seat version of Bingo SUV.

This is not over yet. The five-seat version of Bingo SUV equipped with 75kW high-efficiency three-in-one water-cooled flat wire motor has an acceleration time of 0-50km/h of only 3.7 seconds. The maximum output power of seagull is 55kW, and the acceleration time of 0-50km/h is 4.9 seconds, which is obviously weaker.

Space comfort is also a key product force.

In addition to endurance and power, space comfort is also the key product strength of an electric vehicle, and in general, the larger the size of an electric vehicle, the more spacious the internal space is.

Let’s take a look at the five-seat version of Bingo SUV and the body size data of seagulls. The length/width/height of the five-seat version of Bingo SUV are 4090/1720/1575mm, and the wheelbase size is 2610mm；; The seagull’s length/width/height are 3780/1715/1540mm respectively, and the wheelbase is 2500mm. Except for the car width, the other dimensions of the five-seat version of Bingo SUV are a little larger.

This makes the five-seat version of Bingo SUV more comfortable in the body layout, and the Wuling brand has always performed well in space planning, which makes the front and rear rows of the five-seat version of Bingo SUV spacious enough, and the distance between the two rows is 882 mm. It is no problem to fill three adult passengers, and Bao Ma can naturally take care of the children in the back row easily.

In addition, if users want to go camping, they can also put down the rear seats of the five-seat version of Bingo SUV, and they can get a large trunk space of 1450L, and all the travel equipment can be put down.

On configuration, which tram can bring a better experience?

The larger the space, the better the passenger’s ride experience; The richer the configuration, the better the user’s car experience.

In terms of configuration, does the five-seat version of Bingo SUV perform better than Seagull?

Take the headlight configuration, the five-seat version of Bingo SUV comes standard with automatic headlights+,which will automatically turn on the headlights when encountering a tunnel, bringing bright vision; Seagulls are also equipped, but the entry-level models give a relatively general lighting effect.

Moreover, the main driving 6-way electric adjustment, automatic wiper and one-button lifting of the whole car glass are all standard in the five-seat version of Bingo SUV; On the other hand, Seagull, only the middle and high models support the electric adjustment of the main driver, and the driver’s seat supports the one-button lifting of the window glass.

Conclusion:

Through the comparison of endurance/power, space comfort and configuration, we can find that BYD Seagull has performed well, but the five-seat version of Wuling Bingo SUV is better, and the overall product strength is at the leading level.

Considering that the five-seat version of Bingo SUV is as low as 75,800 yuan, it must be said that this pure electric scooter really deserves more consideration.

Hello everyone! I’m Bump Man, the vehicle inspection technician. I am a maintenance technician with many years of experience. Now I am a used car inspector, in charge of car inspection. I am an idiot who specializes in eliminating car monsters with accident problems. Welcome to this interesting used car inspection.

Model (||) is the eighth generation Honda Accord and the third generation domestic Accord. At that time, it coincided with the establishment of Guangqi Honda factory for ten years. This Accord is also called "the strongest Accord in history" because it is equipped with three engines with Honda VTEC technology, each of which is very powerful. The entry-level 2.0-liter naturally aspirated version is very fuel efficient. The 2.4-liter version has the highest power matching; The 3.5-liter version has the most linear and natural power and full thrust. Until now, many people are still looking for the 3.5L eighth generation Accord.

Nowadays, fans also like this Accord very much. At that time, the car still had to be sold at a high price. In 2008, it could be 200,000 yuan, which was not a small sum at that time. Therefore, fans have been paying attention to the used car of Bayaccord and want to feel it for themselves, but he also knows that it is a car in 2008 after all, and it has been more than ten years since today.

With our help, this car fan has seen a lot of cars before, either in poor condition or low value, so he has always hoped to find an Accord with a single owner, so that the car condition is more reliable. During this time, he found today’s protagonist and posted it online by himself. The owner said there were too many cars at home, so he had no choice but to sell his old car. The fans decisively contacted the time and place and arranged for us to go to the scene to watch.

The Honda Accord that came to test drive this time, after more than ten years of baptism, the appearance of the whole vehicle has been covered with mottled traces. This is also because its own white paint surface can’t avoid the erosion of time, and it is covered with a lot of dust. The owner said that he hadn’t driven for a while and there were too many cars at home. Now this car rarely drives, so I consider selling it. In fact, after so many years of driving, there is no big problem. It’s not true that there is no place to put your car. And I know this skill clearly, just look at it!

Model: 2008 Accord 2.4L Automatic Standard Edition

Date of production: January 2008

Apparent mileage: 13W km

Guide price of new car: 229,800 yuan

Seller’s quotation: 68000

Generally, the more the seller or the former owner criticizes the car condition, the more our car inspector feels like a cat scratching, especially this emotional car, so the concave man really needs to carefully check whether the car condition is the same as the owner said.

Before it’s too late, we started the inspection today and checked the front bumper. After investigation, the front bumper of the car has obvious paint flying marks, and there is a big gap in the installation position. It should be replaced later, which is a bad start.

Check the front cover and find obvious sheet metal marks, so high and so forward. No wonder the front bumper was damaged and the front of the car crashed.

When measuring the left front fender, it was found that the paint value was obviously low, which was caused by the paint after the later replacement. On the premise of saving materials by replacing new fenders in the later stage, the paint is easy to sag if it is too thick. Once this happens, polishing is time-consuming, so painters try to spray as thin as possible. After all, manual work cannot be as accurate as mechanical nozzles.

Check the front windshield for obvious signs of replacement. It seems that the accident in front also caused damage to the windshield.

A part of the left A-pillar was inspected, and it was found that there were also traces of painting, and the scraping dust in this place was thick. Although it has not reached the level of sheet metal, it also shows that this position has a light shape.

The left front door is close to the fender, and there is also obvious sheet metal painting. No trace of sheet metal was found in other parts of the left side, but the left back door was painted, so I won’t list them one by one because of limited space.

There were also paintings on the back cover, but no traces of metal sheets were found.

There are also obvious paint marks on the rear bumper, and no abnormalities are found in other parts of the rear.

There are traces of metal sheets on the right rear fender, which should be caused by scratches, because no metal sheets were found in the tail inspection.

The starting point of sheet metal parts is the lower right beam, so it is caused by friction. The friction in this place depends on whether there is deformation inside the beam.

Fortunately, the interior has withstood the test without any signs of deformation.

When tested in other places on the right, there was no sheet metal phenomenon, but there were basically traces of painting, but the A-pillar part was still normal.

The screws on both sides of the fender were obviously removed.

And there are obvious metal traces on the right front fender. Generally speaking, there is still a lot of paint and sheet metal in the whole vehicle.

But after all, this is a classic car with hundreds of thousands of kilometers. I hope the upcoming test will bring us some good news. Even in such a big sun, Bump Man has no feeling at all. Let’s continue the test with great expectation.

Then we check the engine compartment of the vehicle. This engine is equipped with a 2.4L i-VTEC engine, with a maximum power of 132K.w, a maximum torque of 225N.m and a maximum horsepower of 180Ps. Matching it is the 5AT gearbox, which is a golden combination in terms of power and durability. Even after so many years, the engine compartment still looks clean and there is no leakage of wet oil.

There are many leaves on the crown of the tree, indicating that the vehicle has stopped for a long time, and it seems that it is really waiting for someone.

Check the screws of the machine cover, and find that there are obvious disassembly marks, and there are metal sheets on the front cover. Disassembly and adjustment can be considered as normal operation. Whether the specific collision is serious or not, we will continue to verify.

However, it is not easy to find the vehicle during the inspection. Initially, when inspecting the right front longitudinal beam, it was found that there were obvious weld repair marks on the longitudinal beam. It seems that the accident in front is not small, which leads to the repair of the front bumper, front fender and longitudinal beam.

Knock on the blackboard, the point is coming! Because many radiator frames of Japanese cars are welded on the car body, the longitudinal beams of this car are welded and repaired, and the radiator frame is inevitably repaired. The frame you can see here is also obviously deformed.

At the left front longitudinal beam, there are also obvious traces of post-repair. The whole longitudinal beam is very uneven.

And the side beam of the front fender also has obvious repair marks.

Looking at the frame of the right water tank from below, there are also obvious maintenance marks.

The water tank frame on the left side also has obvious maintenance marks, and the front anti-collision beam also has obvious disassembly marks, and the wiring harness buckle is not installed.

The outside temperature sensor has not been reinstalled. This is the result of the mechanic’s carelessness, and the front bumper spray water is also sprayed on the bellows of the internal wiring harness. These are more casual paintings, non-stop.

After the inspection here, it can be concluded that the accident of the vehicle is likely to be the replacement of the whole front face, including the deformation of the fender longitudinal beam and the deformation of the side beam, and the water tank and condenser are definitely not guaranteed.

Seeing that the repair marks of the longitudinal beam are so serious, the two front shock absorbers of the vehicle are still in the normal range. It seems that the vehicle didn’t hit here, but the repair of the longitudinal beam has been a proper major accident vehicle. The fans are having tea with the seller now, so I can’t go in and disturb them directly. I’ll tell him when it’s time to check the chassis.

Engine compartment inspection shows that the brake oil has deteriorated seriously and needs to be replaced in time.

There is also the deterioration of the engine oil, but the internal carbon deposit is still relatively small, so it is good to replace the engine oil.

When checking the oil, it was also found that there was a slight oil leakage in the valve cover. After so many years, it is estimated that the seal is also aging.

The battery also needs to be replaced because the car has been parked for a long time, which is inevitable. Other parts of the engine compartment are still normal, so I won’t list them here.

Then we checked the inside. The development and design of the eighth generation Accord is "advanced-strong", which means the perfect integration of "forward-looking technology and radical power". According to this concept, Honda Technology Reseah has gathered the latest technologies and developed a brand-new technology platform, which embodies the perfect interpretation of Honda’s global DNA in many aspects such as design, safety, dynamic performance, handling and environmental protection.

Look at the seat part first, there is no sign of disassembly of the seat.

There is no obvious corrosion on the lower part of the seat. I can tell you here that vehicles that have not been flooded normally, especially Japanese cars, have not seen any traces of corrosion for more than ten years, and many fans have reacted. Seeing a little corrosion on the car, the car always argues that it is caused by empty air and water.

This statement is very untenable. Concave man has seen many cars. Although each manufacturer is different, some other brands will have corrosion, but after watching so many Japanese cars, corrosion will basically not happen. So it’s best to have a bottom in your heart when you read it, and don’t be cheated.

Similarly, no obvious corrosion was found in the steering column.

The fuse box in the car is also relatively clean, and no rust and sediment are found.

The cigarette lighter part is also normal, basically excluding the existence of blisters in the vehicle.

However, the vehicle seat is seriously worn, but after all, it is more than 100,000 kilometers. After more than ten years, these are still within the normal range.

As I said before, there was an accident in front, so serious that the airbag must be replaced. Here, the airbag was found disassembled.

Another small problem is that the rear air outlet has been damaged and cannot be adjusted normally.

Then we started the vehicle and found that there was no fault light on the vehicle. The mileage shown on the vehicle meter is 135,266 kilometers. According to the wear and tear of the interior, it should be the actual mileage of the vehicle.

After starting, we tested the functions and found that all the functions of the vehicle can still be used normally. Sure enough, the durability of Japanese cars is still relatively high.

The fly in the ointment is that a desk lamp is broken, so it will be fine to change a light bulb in the future.

The cooling effect of empty space is still surplus. According to some car dealers, empty space can freeze watermelons. However, when the compressor works, the vehicle has obvious jitter. Later, it is necessary to check whether the throttle blockage leads to insufficient air intake or compressor failure leads to jitter.

Seeing this, the next step should be the road test, which is on the shelves. Fans also heard the sound of the car starting and came to ask me how the car was. I didn’t expect the seller to follow, so I told him about the car and the previous maintenance. He was also surprised to hear this. He said that the seller didn’t explain the situation at all, and he said that he would definitely not come.

The seller also said that there were many cars at home, otherwise they wouldn’t have sold them. Besides, I also saw the car being left here for so long. I thought it was really him. It seems that he doesn’t want to drive by himself because of the accident. In this case, I won’t look at the latter part. It seems that I have no fate with it. So you can leave first, I’ll go in and talk to him, and then I’ll think about it.

It’s time to sum up the vehicles today. The automatic standard version of Honda 2008 Accord 2.4L EX tested by the seller today quoted 68,000 yuan, which was significantly higher than the market price. At present, the transaction price of this car in the online market is around 53,000, but because it is Japanese, the quotations in many places are relatively high, specifically in the early 60,000 s. But today, the price of the vehicle is 68,000 yuan. Obviously, I’m sorry about this car condition. The accident in front was so serious that the seller thought he put it online.

Later, fans also said that they finally found a car and thought it would be more reliable than the car dealer. That man wanted to meet this kind of situation. Fortunately, he brought someone to test it today, otherwise he would really do it. Concave man also reminds everyone here that if you buy a popular style that has been popular for a long time this year and also has the attribute of "feelings", you should read it carefully, otherwise you will lose a lot in the future.

On the one hand, the vehicle is older and it is more difficult to sell it later. On the other hand, if the vehicle is in poor condition, the cost of going back for maintenance is also higher, and the cost of maintaining the vehicle is also higher. Just like today’s Accord, although the engine part seems to have little problem, even a 200,000-kilometer Japanese car will not have serious engine problems. The key point is that this vehicle accident is relatively large, and the safety of buying it later cannot be guaranteed.

Ok, that’s the end of today’s test sharing. I am a second-hand test technician in vehicle inspection. If you have a favorite car, but are not sure about its condition or other problems related to used cars, you can pay attention to us. Car inspector is willing to be your friend who knows cars best!

Like it, like it, and spray it if you don’t like it. I repair cars more, study less, and write badly, so please bear with it. If you are as optimistic about used cars as we are, or if you want to be an expert, don’t forget to collect and forward them!

New car 3.8 million, lost a (||) ten thousand kilometers. Buyer: What a bargain.

At that time, the new car was 2.6 million, and it lost 2 million after driving 30 thousand kilometers. Is it worth 600 thousand to buy this car?

It landed nearly a million years ago, and now it only costs 40 thousand. Can you afford this (||)?

Why did A3.3 million A 5L run for 2,000 kilometers and sell it?

On September 24th, Huawei and Chery jointly created a new product launch event in Huawei’s autumn full scene, which was officially launched. As Hongmeng Zhixing’s first coupe SUV, it is still outstanding in appearance and product strength. The whole series comes standard with an 800V high-voltage fast charging platform, equipped with a Tuling chassis, and equipped with Huawei’s Smart Driving ADS3.0 smart driving system. I wonder what the new car launch will be like. Let’s take a look at the highlights of the new car.

In terms of appearance design, the Smart World R7 continues the current design style, using the same closed front face and through-type lamp design, with a unique "shuttle" style headlight group, the overall shape is full of technology and sporty atmosphere. The light strip is dotted with the Smart World letter logo above, and the air intake grille below is consistent with the Smart World S7. It is decorated with chrome-plated trim. The roof is equipped with a striking lidar device, which represents the Smart World R7 is equipped with Huawei’s Qian-ADS3.0 end-to-end human-like intelligent driving system.

The intelligent R7 body has smooth lines and a rich sporty atmosphere. It is designed with a hidden B-pillar, equipped with large-size rims and brakes. The body size is 4956/1981/1634mm, and the wheelbase reaches 2950mm, providing a spacious interior space.

The sleek back shape and the ducktail design at the rear of the car, together with the through-type taillight group, make the vehicle more visually dynamic, quite a small steel cannon style.

In terms of interior, the Smart R7 continues the design language of the Smart S7, providing four interior theme styles such as red, brown, and apricot. The encircling cockpit of the yacht is equipped with a 15.6-inch floating central control screen and a 12.3-inch forward-looking instrument panel. It adopts an electronic pocket gear shift mechanism to create a strong sense of technology. It is expected that the car will also be equipped with Huawei’s latest HarmonyOS 4 smart cockpit and HUAWEI SOUND sound system, providing excellent interactive experience and audio-visual enjoyment.

The refrigerator color TV and large sofa are fully equipped, and the Zhijie R7 series comes standard with functions such as seat ventilation, heating and massage. It supports electric multi-directional adjustment, the co-pilot is equipped with a zero-gravity seat, and the car supports Huawei Internet. Of course, wireless charging of mobile phones and car refrigerators have not been left behind.

In terms of power, the Smart World R7 offers two power options for single and double motors. The single motor version has a maximum power of 215 kilowatts, including the Pro version and the Max version. The Pro version is equipped with an 82-kilowatt-hour innovative battery, with a maximum cruising range of 667km. The Max version is equipped with an 82/100-kilowatt-hour battery, with a cruising range of 667/802km. The Ultra version uses dual motors up to 365 kilowatts, with a 100-kilowatt-hour Ningde era, with a cruising range of 736km.

In addition, the new car comes standard with an 800V high-voltage fast charging platform, equipped with a full-blood Huawei Tuling chassis, including high-end configurations such as smart air suspension and CDC variable damping shock absorbers.

In terms of configuration, the Pro version is the entry-level version, equipped with high-speed section navigation-assisted driving, parking assistance, sentry mode, steering wheel heating and seat ventilation heating, and the external rearview mirror automatically folds, but it is equipped with Huawei’s basic version of smart driving, without lidar; from the Max version, it is equipped with 192-line lidar and high-end smart driving.

In general, whether it is from the appearance of the vehicle or the interior configuration, the intelligent world R7 is still relatively excellent in its own quality. As a pure electric medium-sized SUV at this price, the competition in the market will be very fierce. Whether it is a benchmark-level existence like Tesla or a number of self-owned brand models, they all have their own advantages.

　　On the evening of March 12, Faye Wong and Nicholas Tse were drinking and chatting in a bar in Happy Valley, Hong Kong, when they were photographed by paparazzi using long-lens cameras. The next day, the photo appeared in Hong Kong newspapers. Despite the distance from the subject, the photographer could still see clearly that Faye Wong and Nicholas Tse were facing each other, leaning forward, looking like a kiss scene in a movie.

　　That night, Faye Wong and Nicholas Tse went on a date at the Green Spot bar in Happy Valley, and when the alcohol was high, the two began guessing and showed intimacy as if no one was around, the report said. These intimate actions included the two sharing a beer, Tse often stroked Faye Wong’s hair, and most fiercely, when guessing, the winner was given the right to kiss each other on the cheek.

　　The report further said that in fact, Faye Wong and Nicholas Tse "dating" did not start from this day. As early as before, someone in the circle had already leaked to the media, saying that the two had been together for a month and a half. The informant made it very clear that Faye Wong and Nicholas Tse were dating, and the real intermediary was Anita Mui. Because the informant did not provide more words, the media could only determine the matter based on some phenomena.

　　In the Hong Kong entertainment industry, Anita Mui is known as Mei Gu, which not only indicates that she is older than the later newcomers, but also shows that her status in the Hong Kong music scene belongs to the elders. This is true. Anita Mui has a good relationship with Nicholas Tse’s father, Xie Xian, and is also a good friend with Nicholas Tse’s mother, Deborah, and has a very special friendship with Nicholas Tse’s boss, Yang Shoucheng of the Emperor Group. On the other hand, Faye Wong can be said to be Anita Mui’s successor, who replaced Anita Mui’s position in the Hong Kong music scene, and the two are teachers, so the relationship is naturally very deep. Media analysts say that every time Anita Mui attends a dinner party with some friends, she always forgets to bring along Faye Wong and Nicholas Tse, creating countless opportunities for them.

　　The day after the news came out, on March 14, Nicholas Tse attended a press conference, and the matter naturally became the most central topic. A reporter asked Nicholas Tse if it was true that the media reported him kissing Faye Wong. Nicholas Tse immediately denied it. He said: "I have never kissed Afi, I will not kiss for guessing boxing, and if you lose, you will be fined for drinking alcohol or flicking your forehead. Don’t make me look like I am very promiscuous." In an interview, Nicholas Tse was very protective of Faye Wong. He said: "You can be my ghost character, but Afi will not do that. I didn’t drink a lot at the time, and I know what I did. Don’t scribble."

　　On the same day, Faye Wong, accompanied by her manager, Chen Jiaying, went to Japan to receive a music award. Uncharacteristically, she showed up at the airport early, looking refreshed and very happy. Despite their early departure, the reporter blocked them at the airport. She did not answer the news at all. The agent with her, Chen Jiaying, just smiled calmly at the reporter’s question and said "I won’t talk about it".

　　Only later did the media make it clear that it was not just Faye Wong and Nicholas Tse who attended the party that night, but also Anita Mui, Carina Lau, Luo Wen and others. In an interview, Luo Wen said that he was one of the attendees of the night, and he knew very well that Faye Wong and Nicholas Tse could not be a couple. "How is it possible? A large group of people play together, and no one thinks they are a couple. When playing the game, whoever loses has to kiss in person, even her assistant. I think this report is unfair and untrue." That said, it seemed to confirm the fact that Tse and Faye Wong had "met in person". But Carina Lau, the party’s convener, said the opposite, saying that there was no game of guessing and punishing kisses at all that night, and it was normal for everyone to hug each other. She did not think there was anything wrong with Afi and Tse. Qiu Likuan, another agent of Faye Wong, rejected the media’s claim that Faye Wong and Anita Mui were very close. She said with humor that Faye Wong and Anita Mui had no special friendship, and that meeting Anita Mui at the bar was just a coincidence, just like meeting Nicholas Tse was a coincidence. In fact, every time Faye Wong was invited out to play, it was Carina Lau, not Anita Mui. She said that if drinking a glass of wine is about falling in love, it is better to simply say that Faye Wong and Carina Lau are dating.

　　The most interesting reaction to this rumor was Faye Wong’s best girlfriend, Na Ying. Faced with a reporter’s question, Na Ying said with certainty: "No, just kidding!"

　　Nicholas Tse, one of the protagonists of this scandal, was only 20 years old, while Faye Wong was 31 years old, and the age gap between the two was 11 years.

　　Speaking of which, there is indeed some fate between Faye Wong and Nicholas Tse. This is not only because they have known each other when Nicholas Tse was a 14-year-old child, nor because Faye Wong was already Nicholas Tse’s idol long before that. It is also because both of them were extremely lonely when they were growing up, and both of them began to be independent at a young age, choosing their own lives very assertively. In addition, both of them are Dai Sicong’s students, and they are both gifted in music.

　　Faye Wong is an emotional and persistent woman, her friend and agent, Chen Jiaying, said. She is the kind of woman who lives and dies for love.

　　Indeed, for the sake of love, Faye Wong can be desperate, just as she sang in her song, she is willing to be exiled for love. As long as there is love, she would rather give up everything she has obtained and be a little woman who can get out of the hall and get into the kitchen.

　　Among the vast stars, there are many stars with names, and the person who first discovered this star has the right to name it. In space, there is a star called "China Star", and its discoverer is a China — — Yuzhe Zhang. He was also the first director of the Purple Mountain Observatory after the founding of New China. Next, let’s meet this person from idolize.

　　In the middle of the night, the sky above the Xuyi Observatory of Purple Mountain Observatory is dotted with stars, which is the prime time for the NEO exploration and solar system celestial research team to carry out observation activities. Above the main control room, the largest NEO telescope in China is erected. Since the beginning of this year, the research team has discovered five asteroids and one comet with this "big eye", setting the best record in recent years.

　　Zhao Haibin, chief researcher of the Near-Earth Object Detection and Solar System Objects Research Group of Purple Mountain Observatory of China Academy of Sciences, said: "The name of this star we are seeing now is ‘ China Star ’ . Its international number is 3789. Actually, this ‘ China Star ’ We have often observed it recently. From August 2022 to January 2023, we observed this star 13 times. "

　　This "China Star" actually has another name. Yuzhe Zhang, who was studying in the United States in 1928, discovered this asteroid and named it "China Star". From "China Star" to "China Star", the change of the word difference is behind the tortuous experience of the development of modern astronomy in China.

　　In 1929, at the age of 27, Yuzhe Zhang completed his doctoral degree and returned to the Department of Physics of Central University to teach. At the same time, he served as a special researcher at the Institute of Astronomy of Academia Sinica. At that time, because there was no large astronomical telescope in China to track and observe, the "China Star" numbered 1125 was "missing" for a long time and lost its trace. In 1934, the Purple Mountain Observatory, which Yuzhe Zhang participated in the preparation, was finally completed. But before long, War of Resistance against Japanese Aggression broke out, and Yuzhe Zhang moved westward to Kunming with the Observatory. No matter how difficult the wartime conditions were, he did not give up astronomical research.

　　Wang Kechao, director of science popularization department of Purple Mountain Observatory of China Academy of Sciences, said: "On September 21st, 1941, there was a total solar eclipse in China. At that time, it was extremely difficult conditions in War of Resistance against Japanese Aggression. Yuzhe Zhang led a team to overcome all kinds of difficulties, set off from Kunming, Yunnan, and traveled 3000 kilometers to Lintao, Gansu, to make scientific observations on the total solar eclipse and successfully filmed a large number of precious total solar eclipse films. This is the first total solar eclipse photo taken by China people for the first time in their own country. "

　　After War of Resistance against Japanese Aggression, Yuzhe Zhang went to the United States again with the mission of learning the latest astronomical technology to prepare for the reconstruction of the Purple Mountain Observatory. After further study, Yuzhe Zhang declined to be retained by some astronomical institutions in the United States and resolutely returned to the motherland. He was appointed as the first director of the Purple Mountain Observatory after the founding of New China, and in the following 40 years, he created and led the observation and research work of planets, asteroids, comets and artificial satellites in China.

　　Wang Kechao said: "This reflective telescope with a diameter of 60 cm was the largest telescope in the Far East at that time. After returning to China, Mr Yuzhe Zhang repaired the telescope himself. It was next to this telescope that he led the young team through sleepless nights, discovering more than 100 new asteroids and 3 purple mountain comets. They have all obtained international permanent numbering and naming rights. "

　　Yuzhe Zhang also participated in the formulation of the national science and technology development plan, presided over the drawing of the blueprint for the development of astronomy in the 1960s, and made outstanding contributions to the aerospace and national defense of new China.

　　Zhao Haibin said, "He is one of the founders of modern astronomy in China. At the beginning, under the auspices of Mr. Yuzhe Zhang, I made a plan on how the astronomical community in China should develop. He presided over the design of the orbit determination scheme of the first artificial satellite in China, which actually plays a very important role in the launch orbit determination of our country’s Dongfanghong satellite. "

　　As if it were an invisible compliment, the asteroid 1125, which had been "missing" before, was observed many times in 1975, 1981 and 1986. In 1988, the International Committee on Asteroid Nomenclature decided to rename the asteroid 3789 and officially named it "China Star". From "China Star" to "China Star", Yuzhe Zhang’s lifelong love and persistence are just like starlight illuminating the future of Chinese astronomy.

　　Zhao Haibin said: "What our team is doing now is actually the same as what Mr. Zhang Lao is doing. More than 4,000 new solar system small objects have been discovered. In terms of data volume, we belong to the first echelon in the world, including the accuracy of observation data, and we have not lost face to Mr. Zhang. "

　　Gong Yizhong, a retired employee of Purple Mountain Observatory, said: "He lives a simple life and has very low requirements for his own treatment. At that time, the country provided him with a special car. He never took it, so he went up the mountain with us in a big open truck. The requirements for academic research are very strict, and it is absolutely not allowed to have academic falsehood or false data. We staff members have always kept it in our minds until now. "　

　　After 70 years, the former German binoculars were replaced by the NEO telescope independently developed by China people. Since 1956, the Purple Mountain Observatory has discovered nearly 5,000 asteroids. In 2006, the near-earth object telescope and Xuyi Observatory of Zijinshan Observatory were completed, and then seven field operational observation stations were set up in Qinghai and Antarctica. In 2015, Purple Mountain Observatory took the lead in developing and operating China’s first astronomical science satellite — — "Wukong" dark matter particle detection satellite; In 2022, Kuafu I, China’s first comprehensive solar exploration satellite, which was developed by Purple Mountain Observatory as the main unit, was successfully launched, opening a new era of comprehensive solar observation in China … … Along the road opened by the old director Yuzhe Zhang, generations of Zitai astronomers have been exploring the vast universe with a tough and rigorous scientific attitude!

　　(Reporter of Jiangsu Radio and Television General Station Rong Media News Center/Editor of Huang Meng He Fei/Alina Zhang)

　　(The copyright of this news belongs to Jiangsu Radio and Television General Station, please indicate the source.)

"He is the most dazzling sprint star in China. He set a new Asian record for the men’s 100m with a time of 9.83 seconds. He is the fastest runner in China and the fastest runner in Asia."

After the official announcement that Su Bingtian became the spokesperson of Xiaomi brand, the share price of Xiaomi Group rose rapidly this afternoon, once rising by nearly 4%, and now it rose by 2.43% to HK$ 27.45. The men’s 100-meter race, known as the "jewel in the crown", has always been the most concerned event in the Olympic Games. After Su Bingtian set a new Asian record and became the first China athlete to reach the final, the whole social media was boiling, the popularity spread overseas, and its commercial value soared. In the past year, "Su Shen" has reached cooperation with many brands such as Yili, Nike, Fillinger, GAC Chuanqi, Xiangshan, Sealy Silian China and JD.COM PLUS. It is estimated that,Su Bingtian’s annual endorsement value totals more than 10 million yuan.

The "most expensive Olympic Games in history" ended.According to Japanese government auditors, the actual total expenditure exceeded $20 billion, almost three times the $7.4 billion predicted at the time of the initial bid, and Japan may lose tens of billions of dollars because of overspending. butThe huge "Olympic effect" is still being released, and the commercial value it brings to athletes is far from being accurately measured.

The road of sports and entertainment linkage:A comprehensive view of commercial value of sports stars

Every game is not only a battle of honor and self-transcendence, but also a gamble of brands who bet on athletes in advance.The commercial value of sports stars is directly related to their competition results and the attention that comes with them.According to reports, ZhangJike’s endorsement fee is about 10 million yuan per year, and Zhu Ting’s annual endorsement income is 1.5 million US dollars, about 9 million RMB, which is not inferior to popular stars.

Different projects have different degrees of attention, and other out-of-circle factors also involve personal image, face value and so on.. There are many popular categories of fans in swimming, track and field, and it is easy to produce high-value athletes to "suck powder". Table tennis and other advantageous events have the halo of "national ball", women’s volleyball team has emotional filters, while other unpopular events are relatively less concerned.

Some athletes who have a sense of humor and other personal characteristics that are easy to spread online can also become the darling of brands and variety shows.For example, in the 2016 Rio Olympic Games, Fu Yuanhui was given OPPO, samsung, zhongxing and ZUK mobile phones because of the phrase "the power of the wild", and then endorsed brands such as Bingquan and Ketuo Bio, and joined variety shows such as My Daughter and Daughters’ Love.

The above-mentioned "out-of-circle BUFF" specifically corresponds to this Olympic Games, which isThe birth of Su Bingtian, Malone, Sun Yingsha, Yang Shuyu, Sun Yiwen, Gong Lixiao, Zhang Yufei and other Olympic star athletes.As far as the brands that bet in advance are concerned, in July this year, Ctrip officially announced that it had signed contracts with Liu Guoliang, Malone and Liu Shiwen to become gold-medal tour groups of Ctrip. Kans officially announced to be the official partner of the national swimming team and released the attitude short film "Champion of Every Moment". And after the swimming team won three gold medals in a row, it took advantage of the situation to promote brand goodwill; Perfect Diary joined hands with the national men’s gymnastics team to launch a new series of products for men’s grooming.

Another group of brands chose a more conservative marketing style and chose to throw an olive branch to the Olympic stars after the game. After # How Difficult It is to Lift Weights # boarded the hot search, Ping An Health Insurance, a subsidiary of China Ping An, announced that Chenlijun had become a brand health ambassador. On August 1st, Xtep officially announced that Gong Lixiao, the women’s shot put champion, officially became Xtep sports spokesperson.

In addition, as the new generation of athletes and spectators pay more attention to fashion, the proportion of online shopping has increased. This year,A new trend is that the champions have turned into "the grass planting machine on earth and the king with the same money".On August 2nd, the popularity list of the same paragraph of the 2021 Olympic Games released by Taobao showed that one week after the start of the competition, Yang Qian, the first gold medalist, led the popularity list with the same yellow duck hairpin and carrot headband, with 70,000 cards sold in three days, and Chen Meng’s table tennis racket necklace and wind oil essence used by Hou Zhihui were selected. Liu Shiwen’s blue-and-white manicure and Lu Cicelia’s eye makeup imitation have attracted many small red book bloggers to bring imitation makeup tutorials; Jason Wu, another "the busiest man outside the stadium" who didn’t participate in the Olympic Games, also caught fire with the same old brand plum blossom brand sweatshirt because of his emoticon.

Under normal circumstances, the commercial endorsement space of athletes is squeezed by entertainment stars. Sports brands are more inclined to choose traffic artists to endorse, such as Sean Xiao endorsing Li Ning and YiBo endorsing Anta.

Compared with artists, athletes have the advantages of good moral quality and personal image, national honor and strong professional skills, which may inject image cognition such as sunshine struggle and patriotism into the brand. But what needs to be recognized is that,Compared with artists, athletes have many risks, such as limited professional life, injuries, ups and downs in performance, personal personality and so on.. After Su Bingtian was deified in World War I, many people compared it with Liu Xiang, the "Asian Flying Man", when considering its commercial value. At the peak of Liu Xiang’s career, he had 17 endorsements. It is estimated that after his retirement due to injury in 2008, Liu Xiang’s personal loss exceeded 100 million yuan, while the sponsors will reduce their income by more than 3 billion yuan. Sun Yang once won more than 10 endorsements from international brands such as Coca-Cola, but the "violent anti-inspection" incident made him fall to the bottom.

Roger Federer’s endorsement income of $100 million and Cristiano Ronaldo’s endorsement income of $45 million abroad prove the value of basketball, football, tennis and rugby, which are the most commercialized sports. Under the national system, the business endorsement of sports stars often needs to be approved by the State Sports General Administration and various project management centers, which may lead to contradictions. Behind the low income of some Olympic stars, it reflectsDomestic sports professionalization started late, and sports brokers were backward.This fact.

In addition to commercial endorsement, there are ways for athletes to increase their income, such as establishing brands, such as Li Ning, and participating in variety shows. Sports and entertainment are inextricably linked to twins. Compared with artists, athletes’ career life is shorter and their remuneration is often lower, so many athletes choose to "just eat" in film and television variety shows after retirement. As early as 2018, when Su Bingtian set a new Asian record held by an individual, she appeared on the popular variety show "Run". Will Su Shen appear in more variety shows in the future?

CCTV warns against rice circle culture,Who is invading the Olympic champion?

Ten years of cold window, no one asked, once famous, the world knows. On the one hand, athletes who have added traffic are faced with the olive branch thrown by honor and brand, on the other hand, they have to bear the "crown weight". Black and white, butchering, taking CP, rubbing traffic …The rice circle culture, which has appeared since the last Rio Olympic Games, is accelerating its invasion into the public opinion field of this Olympic Games.

After losing the competition, Wang Luyao, a shooter, suffered a cyber-storm because of "I admit that I am afraid" and Weibo, who took a selfie. Weibo, who was turned out of a Jordan shoe in the past, was also questioned by a small number of netizens, and everything was in a flash. At the same time, someone questioned: "If Yang Qian didn’t win the gold medal, then the’ Pearl Manicure’ that boarded the hot search today didn’t praise her for being cute, but everyone scolded her?" This "only gold medal theory" obviously narrows the Olympic spirit.

In the table tennis mixed doubles competition, after China’s Liu Shiwen and Xu Xin lost to Japan unexpectedly, domestic netizens went out in anger, and Ito Meicheng’s Weibo comments and INS were occupied by expression packs and radical remarks. The voice of reason was drowned out, and most people could not understand the rules of the game calmly, but replaced everything with emotional venting.

Following the previous table tennis "Kewen" CP, this Olympic Games gave birth to a new fan brain supplement CP: Wang Shun and Zhang Yufei of the swimming team, and # Wang Shunwei’s portrait # once rushed to the sixth place in the hot search list of Weibo. Through the sweet pink foam created by fantasy, some girls in rice circles get compensatory emotional comfort.

In the final analysis, whether it is cyber violence, "CP" or slaughter, it isAs a result of the influx of a large number of "pseudo-sports fans" who watched the games for four years, they redefined sports with rice circle culture and created more entertaining hot topics for the Olympic Games., improve its flow and attention, promote athletes to break the circle and gain brand attention, but also bring negative effects, the focus of the game is blurred, which further worsens the atmosphere of public opinion and may even affect the athletes’ play and the international image of China’s sports community.

And if we talk about the representative figures who are being trafficked these days, we should count the 14-year-old Quan Hongchan.After winning the gold medal in the women’s 10-meter platform final, she became popular overnight by saying that she wanted to open a canteen, eat spicy strips and make money to treat her mother. Enterprises immediately sensed the marketing opportunity sensitively, and hot strip enterprises such as Genji Food, Wei Long Food, Spicy Prince, Xiange Food, Fantianwa Food, etc. shouted from a distance to send hot strips for Quanhongchan, and the door of Quanhongchan was once full of hot strips. Quan Hongchan’s parents have publicly rejected corporate gifts such as houses, cash and spicy strips.

Her home also quickly became a punching place in online celebrity.Many online celebrity come here to broadcast live, take photos, shoot videos and bring goods. According to the statistics of the villagers, at least 2000 people punched in the village in one day.

Punch-in is the focus of public opinion, which is one of the contemporary strange phenomena after the fragmentation of attention, the rapid development of short video live broadcast platform and the involution of online celebrity economy.Before that, Ding Zhen, "Brother Lamian Noodles" and Cao County all became the spotlight C, and then they were gradually forgotten. These hungry online celebrity don’t really care about what is broadcast live, but just want to get as much traffic as possible. In this regard,CCTV issued a claim: Please protect the 14-year-old Quan Hongchan, and don’t bring the chaos of rice circles and the pursuit of traffic into it.. The local government has also strengthened control.

Stars have also joined the team that rubs the traffic of Olympic champions.For two weeks, the hot search list was completely occupied by the news related to the game, and the popularity of the entertainment circle declined. Stars who regard exposure as their life have increased their exposure. In addition to Chen Meng’s cousins Huang Xiaoming and Yang Qian being pulled out of Bai Jingting, idolize after winning the championship, and the interaction between the two sides and other related hot searches are more well-founded, most stars are forcibly associated with the champion by sending blessings, and the posture of rubbing the heat to buy hot searches can be described as various and puzzling. This kind of behavior that encourages the wind of traffic is hardly a benign linkage between sports and entertainment.

At the closing ceremony, the "eight minutes in Paris" of the next host was hotly debated, and the Olympic Games entered "Paris time". Four years later, will these sports stars still appear in the Paris Olympic Games? Will the rice circle culture be improved or intensified when it invades the Olympic Games? What kind of chemical reaction will the linkage between sports and entertainment produce at that time?