"He is the most dazzling sprint star in China. He set a new Asian record for the men’s 100m with a time of 9.83 seconds. He is the fastest runner in China and the fastest runner in Asia."

After the official announcement that Su Bingtian became the spokesperson of Xiaomi brand, the share price of Xiaomi Group rose rapidly this afternoon, once rising by nearly 4%, and now it rose by 2.43% to HK$ 27.45. The men’s 100-meter race, known as the "jewel in the crown", has always been the most concerned event in the Olympic Games. After Su Bingtian set a new Asian record and became the first China athlete to reach the final, the whole social media was boiling, the popularity spread overseas, and its commercial value soared. In the past year, "Su Shen" has reached cooperation with many brands such as Yili, Nike, Fillinger, GAC Chuanqi, Xiangshan, Sealy Silian China and JD.COM PLUS. It is estimated that,Su Bingtian’s annual endorsement value totals more than 10 million yuan.

The "most expensive Olympic Games in history" ended.According to Japanese government auditors, the actual total expenditure exceeded $20 billion, almost three times the $7.4 billion predicted at the time of the initial bid, and Japan may lose tens of billions of dollars because of overspending. butThe huge "Olympic effect" is still being released, and the commercial value it brings to athletes is far from being accurately measured.

The road of sports and entertainment linkage:A comprehensive view of commercial value of sports stars

　　

Every game is not only a battle of honor and self-transcendence, but also a gamble of brands who bet on athletes in advance.The commercial value of sports stars is directly related to their competition results and the attention that comes with them.According to reports, ZhangJike’s endorsement fee is about 10 million yuan per year, and Zhu Ting’s annual endorsement income is 1.5 million US dollars, about 9 million RMB, which is not inferior to popular stars.

Different projects have different degrees of attention, and other out-of-circle factors also involve personal image, face value and so on.. There are many popular categories of fans in swimming, track and field, and it is easy to produce high-value athletes to "suck powder". Table tennis and other advantageous events have the halo of "national ball", women’s volleyball team has emotional filters, while other unpopular events are relatively less concerned.

Some athletes who have a sense of humor and other personal characteristics that are easy to spread online can also become the darling of brands and variety shows.For example, in the 2016 Rio Olympic Games, Fu Yuanhui was given OPPO, samsung, zhongxing and ZUK mobile phones because of the phrase "the power of the wild", and then endorsed brands such as Bingquan and Ketuo Bio, and joined variety shows such as My Daughter and Daughters’ Love.

The above-mentioned "out-of-circle BUFF" specifically corresponds to this Olympic Games, which isThe birth of Su Bingtian, Malone, Sun Yingsha, Yang Shuyu, Sun Yiwen, Gong Lixiao, Zhang Yufei and other Olympic star athletes.As far as the brands that bet in advance are concerned, in July this year, Ctrip officially announced that it had signed contracts with Liu Guoliang, Malone and Liu Shiwen to become gold-medal tour groups of Ctrip. Kans officially announced to be the official partner of the national swimming team and released the attitude short film "Champion of Every Moment". And after the swimming team won three gold medals in a row, it took advantage of the situation to promote brand goodwill; Perfect Diary joined hands with the national men’s gymnastics team to launch a new series of products for men’s grooming.

Another group of brands chose a more conservative marketing style and chose to throw an olive branch to the Olympic stars after the game. After # How Difficult It is to Lift Weights # boarded the hot search, Ping An Health Insurance, a subsidiary of China Ping An, announced that Chenlijun had become a brand health ambassador. On August 1st, Xtep officially announced that Gong Lixiao, the women’s shot put champion, officially became Xtep sports spokesperson.

In addition, as the new generation of athletes and spectators pay more attention to fashion, the proportion of online shopping has increased. This year,A new trend is that the champions have turned into "the grass planting machine on earth and the king with the same money".On August 2nd, the popularity list of the same paragraph of the 2021 Olympic Games released by Taobao showed that one week after the start of the competition, Yang Qian, the first gold medalist, led the popularity list with the same yellow duck hairpin and carrot headband, with 70,000 cards sold in three days, and Chen Meng’s table tennis racket necklace and wind oil essence used by Hou Zhihui were selected. Liu Shiwen’s blue-and-white manicure and Lu Cicelia’s eye makeup imitation have attracted many small red book bloggers to bring imitation makeup tutorials; Jason Wu, another "the busiest man outside the stadium" who didn’t participate in the Olympic Games, also caught fire with the same old brand plum blossom brand sweatshirt because of his emoticon.

Under normal circumstances, the commercial endorsement space of athletes is squeezed by entertainment stars. Sports brands are more inclined to choose traffic artists to endorse, such as Sean Xiao endorsing Li Ning and YiBo endorsing Anta.

Compared with artists, athletes have the advantages of good moral quality and personal image, national honor and strong professional skills, which may inject image cognition such as sunshine struggle and patriotism into the brand. But what needs to be recognized is that,Compared with artists, athletes have many risks, such as limited professional life, injuries, ups and downs in performance, personal personality and so on.. After Su Bingtian was deified in World War I, many people compared it with Liu Xiang, the "Asian Flying Man", when considering its commercial value. At the peak of Liu Xiang’s career, he had 17 endorsements. It is estimated that after his retirement due to injury in 2008, Liu Xiang’s personal loss exceeded 100 million yuan, while the sponsors will reduce their income by more than 3 billion yuan. Sun Yang once won more than 10 endorsements from international brands such as Coca-Cola, but the "violent anti-inspection" incident made him fall to the bottom.

Roger Federer’s endorsement income of $100 million and Cristiano Ronaldo’s endorsement income of $45 million abroad prove the value of basketball, football, tennis and rugby, which are the most commercialized sports. Under the national system, the business endorsement of sports stars often needs to be approved by the State Sports General Administration and various project management centers, which may lead to contradictions. Behind the low income of some Olympic stars, it reflectsDomestic sports professionalization started late, and sports brokers were backward.This fact.

In addition to commercial endorsement, there are ways for athletes to increase their income, such as establishing brands, such as Li Ning, and participating in variety shows. Sports and entertainment are inextricably linked to twins. Compared with artists, athletes’ career life is shorter and their remuneration is often lower, so many athletes choose to "just eat" in film and television variety shows after retirement. As early as 2018, when Su Bingtian set a new Asian record held by an individual, she appeared on the popular variety show "Run". Will Su Shen appear in more variety shows in the future?

CCTV warns against rice circle culture,Who is invading the Olympic champion?

　　

Ten years of cold window, no one asked, once famous, the world knows. On the one hand, athletes who have added traffic are faced with the olive branch thrown by honor and brand, on the other hand, they have to bear the "crown weight". Black and white, butchering, taking CP, rubbing traffic …The rice circle culture, which has appeared since the last Rio Olympic Games, is accelerating its invasion into the public opinion field of this Olympic Games.

After losing the competition, Wang Luyao, a shooter, suffered a cyber-storm because of "I admit that I am afraid" and Weibo, who took a selfie. Weibo, who was turned out of a Jordan shoe in the past, was also questioned by a small number of netizens, and everything was in a flash. At the same time, someone questioned: "If Yang Qian didn’t win the gold medal, then the’ Pearl Manicure’ that boarded the hot search today didn’t praise her for being cute, but everyone scolded her?" This "only gold medal theory" obviously narrows the Olympic spirit.

In the table tennis mixed doubles competition, after China’s Liu Shiwen and Xu Xin lost to Japan unexpectedly, domestic netizens went out in anger, and Ito Meicheng’s Weibo comments and INS were occupied by expression packs and radical remarks. The voice of reason was drowned out, and most people could not understand the rules of the game calmly, but replaced everything with emotional venting.

Following the previous table tennis "Kewen" CP, this Olympic Games gave birth to a new fan brain supplement CP: Wang Shun and Zhang Yufei of the swimming team, and # Wang Shunwei’s portrait # once rushed to the sixth place in the hot search list of Weibo. Through the sweet pink foam created by fantasy, some girls in rice circles get compensatory emotional comfort.

In the final analysis, whether it is cyber violence, "CP" or slaughter, it isAs a result of the influx of a large number of "pseudo-sports fans" who watched the games for four years, they redefined sports with rice circle culture and created more entertaining hot topics for the Olympic Games., improve its flow and attention, promote athletes to break the circle and gain brand attention, but also bring negative effects, the focus of the game is blurred, which further worsens the atmosphere of public opinion and may even affect the athletes’ play and the international image of China’s sports community.

And if we talk about the representative figures who are being trafficked these days, we should count the 14-year-old Quan Hongchan.After winning the gold medal in the women’s 10-meter platform final, she became popular overnight by saying that she wanted to open a canteen, eat spicy strips and make money to treat her mother. Enterprises immediately sensed the marketing opportunity sensitively, and hot strip enterprises such as Genji Food, Wei Long Food, Spicy Prince, Xiange Food, Fantianwa Food, etc. shouted from a distance to send hot strips for Quanhongchan, and the door of Quanhongchan was once full of hot strips. Quan Hongchan’s parents have publicly rejected corporate gifts such as houses, cash and spicy strips.

Her home also quickly became a punching place in online celebrity.Many online celebrity come here to broadcast live, take photos, shoot videos and bring goods. According to the statistics of the villagers, at least 2000 people punched in the village in one day.

Punch-in is the focus of public opinion, which is one of the contemporary strange phenomena after the fragmentation of attention, the rapid development of short video live broadcast platform and the involution of online celebrity economy.Before that, Ding Zhen, "Brother Lamian Noodles" and Cao County all became the spotlight C, and then they were gradually forgotten. These hungry online celebrity don’t really care about what is broadcast live, but just want to get as much traffic as possible. In this regard,CCTV issued a claim: Please protect the 14-year-old Quan Hongchan, and don’t bring the chaos of rice circles and the pursuit of traffic into it.. The local government has also strengthened control.

Stars have also joined the team that rubs the traffic of Olympic champions.For two weeks, the hot search list was completely occupied by the news related to the game, and the popularity of the entertainment circle declined. Stars who regard exposure as their life have increased their exposure. In addition to Chen Meng’s cousins Huang Xiaoming and Yang Qian being pulled out of Bai Jingting, idolize after winning the championship, and the interaction between the two sides and other related hot searches are more well-founded, most stars are forcibly associated with the champion by sending blessings, and the posture of rubbing the heat to buy hot searches can be described as various and puzzling. This kind of behavior that encourages the wind of traffic is hardly a benign linkage between sports and entertainment.

At the closing ceremony, the "eight minutes in Paris" of the next host was hotly debated, and the Olympic Games entered "Paris time". Four years later, will these sports stars still appear in the Paris Olympic Games? Will the rice circle culture be improved or intensified when it invades the Olympic Games? What kind of chemical reaction will the linkage between sports and entertainment produce at that time?

The costume comedy The Legend of Magpie Knife Gate, starring Zhao Benshan and his disciples, is being broadcasted.

Zhao Benshan, who hasn’t seen you for a long time, came out personally, so that the popularity of this drama has been rising since it was broadcast, even without overwhelming publicity in the early stage, and the Douban score has been raised from 7.8 to 8.0.

Needless to say, the funny part of the plot is natural. Even some very old stalks, it is also a plus to see Zhao Benshan perform in person. What everyone admires most is that there are many plots in the plot that contain the stench of the current entertainment industry.

For example, there is a secret operation of spending money on the sword conference; If there is a hero, please be in place for traffic hype; The latest update of the cloud tour in northern Malaysia follows the fraud in northern Myanmar. Read smoothly and say "apprentice pit master" and name Guo Jiadian by name. This is not the connotation, it is completely clear, and everyone knows it.

Everyone admires Zhao Benshan, who dares to say anything. The confident old big coffee is not afraid to offend the present capital. But in fact, I’m afraid Zhao Benshan didn’t dare to say it only because he had the confidence. These are more for this, to prove that he has not been eliminated by the times and that he still has keen observation.

I haven’t shown my face for many years and have basically retired.

No one knows that Zhao Benshan’s appearance in the Spring Festival Evening in 2011 turned out to be the last time. Some feelings, like meeting someone, you never know, that’s your last time with him.

Niu Niu, his son, succeeded Zhao Benshan in this year’s Lantern Festival and was announced as the general manager of Liu Laogen’s stage.

In a flash, don’t say that Zhao Benshan left the stage of the Spring Festival Evening. He has also left the audience’s sight for many years. He doesn’t make movies or TV series, but at most he lives in a small video shot by his disciples. Fans who love him can occasionally see the recent situation of Zhao Benshan from the video of his apprentice Song Xiaobao visiting Master’s home for the New Year, or pull his father to increase popularity when his daughter broadcasts live.

Everyone thinks that Zhao Benshan is too old to live a leisurely retirement life and doesn’t want to pursue a career. Yes, I have worked hard for forty or fifty years, and now I have money and leisure. Why not stay at home and work hard all my life to pursue retirement? Therefore, Zhao Benshan’s retirement has become an established fact in everyone’s eyes.

After the Spring Festival Evening, Jiang Lang was exhausted again.

In the last few years after Zhao Benshan left the stage of the Spring Festival Gala, on the first day of each year, the first thing the whole media talked about was "Zhao Benshan and Jiang Lang are exhausted". Everyone says, I don’t want to see his sketches next year. It’s so annoying. I’m taking his apprentice there and singing a duet. The small local art stage in Northeast China can no longer walk out of the world. Southerners and young people can’t stand your jokes.

As a result, it’s almost forgotten how many years Zhao Benshan hasn’t been to the Spring Festival Gala again, but people have started to talk about it again. The Spring Festival Gala is getting more and more ugly. Without the Spring Festival Gala in Zhao Benshan, it seems that it wouldn’t be the Spring Festival Gala.

Older netizens may still remember that Zhao Benshan’s sketches were the finale in those years. Anyone who dared to shoot over Zhao Benshan’s sketches at that time was the public enemy in the community, and he had to wait until Zhao Benshan’s sketches were over before shooting.

No, as everyone misses Zhao Benshan, the classic famous sayings and bridges that were born on the stage of the Spring Festival Evening sketch have become short video clips that have been casually broken.

High-profile regression proves that it has not been eliminated.

The old entertainment industry practitioners are most afraid that they can’t keep up with the times and can no longer be loved by the broad masses of the people. Zhao Benshan, who confidently told the story of the countryside and took the red yangko model team to the stage of the Spring Festival Evening, can only reflect and win the audience’s love from the social hotspots.

The current hot spots are constantly appearing in the plot, just because Zhao Benshan wants to show everyone that even though he hasn’t appeared in the Jianghu for a long time, it doesn’t mean that he doesn’t know the latest developments in the Jianghu at all. He had already seen through the past, and never changed. He teased that these things were just handy.

Moreover, his more important purpose is to let everyone know that he is not an old man who cannot keep up with the times. It’s just that the more details you satirize, the more people feel some regrets. In those days, Zhao Benshan was a person who created fashion, and now he has to catch up with fashion and hot spots. Fortunately, Zhao Benshan’s comedy is gifted, and it is funny in any way.

Before reading this article, you are cordially invited to click."concern"Button, it is convenient to continue to push such articles for you in the future, and it is also convenient for you to discuss and share. Your support is the driving force for us to persist in creation ~

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The development of dynasties in the past dynasties has its ups and downs. China has a history of 5,000 years, and it has experienced too many special periods. The turmoil and painful experiences in modern history are particularly unforgettable.

During the Qing Dynasty, China entered a closed-door state.When the country was really opened, it became a piece of fat meat to be carved up in the eyes of western countries.

All kinds of reparations, aggression and expansion to western countries, as well as the evil deeds committed in our country, have caused us to lose a large area of land. In recent years, Tibet is famous for its many natural beauty.But what you don’t know is that there are still heroic deeds here.

In 1904, the British invaded Tibet again, and the weapons and equipment of the Tibetan army were very different from them. Although they tried their best to confront them, they eventually failed. This is the famous Battle of Gyangze.

In order not to be persecuted by the British army, the last 500 Tibetans who survived chose to jump into the river and die together. What happened at that time?

Throughout the history of western countries, you will find that what they like most is aggression and the development of more colonies. In their view, it is the main way to make themselves strong, and they have committed many unforgivable evils in the process.

If you look into it carefully,British troops invaded Tibet twice. After Queen Victoria came to power, she put forward a plan to defend India’s security.At that time, India had become a British colony.

Tibet is an important strategic area in the area she divided, trying to turn it into a British colony.At that time, the Qing government was faced with domestic troubles and foreign invasion, and signed the Yantai Treaty with Britain to reduce the pressure.

In 1880, the British army assembled troops on the Tibetan-Indian border and launched an attack on Longtu Mountain. Because of the poor equipment of the Tibetan army, it finally fell, so Tibet lost a large area of land.

The second invasion was in 1904. In 1903, the British major Rong Hepeng led his troops into the scallops in Tibet.We all know that the living environment in Tibet is relatively harsh, and the air is thin. British soldiers who came there for the first time have contracted pneumonia.

Under the influence of these multiple factors, the British army also became worried.So they thought of a plan, that is, pretending to talk.

The Tibetan army also chose to recognize the peace talks proposed by the British army. After all, no one likes war, but things have not developed in a good direction.The Tibetan army is very simple, but I didn’t expect it was actually a smoke bomb given by the British army.

When there was a false negotiation in front, the British troops in the rear gathered their forces and seized the top of the Tibetan army.After the battle, the British army concentrated all the bodies of the Tibetan army on the edge of the mountain spring. The blood flowing from hundreds of bodies melted the glacier and formed a blood river with the spring water.

A well-prepared banquet at the Hongmen Gate is undoubtedly an inhuman massacre.The British attack on the ground resulted in the death of more than 1,400 Tibetan troops, and only 380 survived.

Then the British army killed the defenseless Tibetans,In just a few minutes, the blood flowed into the river. After occupying Ji Gu, the large forces began to March to the Gyangze area again.

Along the way, the British army was defeated by six generals, and finally arrived at the gates of Gyangze. In order to preserve their strength, the people in the city and the Tibetan army chose to evacuate.

After entering the city,The British army started another massacre, plundered the grain and gunpowder in the city, and burned the buildings and temples in the city.After the British army swept through, almost no life in the city could survive.

The Tibetan army launched a counterattack while the British army was lax, but the strength of the two armies was very different. The number of Tibetan troops was many times higher than that of the British army, and the defeat was due to poor weapons and equipment.After several rounds of fighting, the British army finally forced the Tibetan army to the last stronghold of the government.

The Zongguan government has a relatively dangerous terrain, and it is in a high place, and it is protected by towering and solid walls. Why can it win the goal?The British army built several gun towers in a short time, and the castle was blown to pieces under the fierce artillery attack.

In addition, the British army cut off all the rear supplies of the Tibetan army, with no food, no water and no weapons support.The commander-in-chief of the Tibetan army knows that he will die if he drags on.

So one evening, he made a night attack plan with several subordinates, and a dozen Tibetan soldiers launched the final charge, but all of them died tragically in the end.

Seeing this scene, the Tibetan army can no longer tolerate it. Like the commander in chief,Several small forces launched a breakthrough in many directions, and finally only 500 people escaped from a path.

These people have also become the last targets of the British army. They are exhausted and injured to varying degrees.In order not to be captured and persecuted by the British army, all 500 people were killed in the river.

According to statistics after the war, Tibetan soldiers suffered heavy casualties, the number was probably in the thousands, and the British recorded that their death toll was only 37.The huge difference in numbers also reflects the bravery of the Tibetan army.

As a general who led the army to invade Tibet, Rong Hepeng’s evil deeds are countless.He once wrote in his diary that Tibetans were like lambs to be slaughtered, and Tibetan bodies were everywhere under the fire of the British army.

Tibetans defended Gyangze County for more than 100 days, and finally they were defeated by the fierce attack of the British army. The British army occupied Lhasa, and Rong Hepeng signed the Lhasa Treaty.

The victory of this war made Rong Hepeng honored. He returned to China with a lot of wealth, cultural relics and documents from temples.

The executioner was regarded as a hero in China and died of illness at the age of 79.It is reported that there was a golden Buddha hanging on his chest before his death, which he robbed when he invaded Tibet.

His purpose is to let the golden Buddha bless him to heaven.Because he also knows that he is evil and his hands are covered with the blood of the Tibetan people, his death has exposed his inner fear.

Repentance after death can’t make up for sins before death, and the Buddha will only cross over those who have great love.Rong Hepeng must have spent his later years in nightmares.Otherwise, how can a westerner who believes in God hold the golden Buddha for burial? Only the eastern gods can suppress the souls of Tibetans.

Although the Tibetan army was defeated in the battle of Gyangze, people have to admire their determination and perseverance,After the domestic situation was settled, the relevant departments set up a hero monument in front of Zongshan Mountain in Gyangze.

We have experienced too many similar battles in modern history, and the courage of the Tibetan people to defend their homeland to the death is really admirable.Their perseverance and spirit have made countless future generations proud and paid tribute to the heroes.

Abu. "The Battle of Gyangze." Literary Life, Episode 2(2018):1.

Peter Fleming (English). The bayonet points to Lhasa [M]. Tibet People’s Publishing House. 1997-01.

On April 19, a courier rider was delivered to Jiujiang Road, Bund Street. Two buss had just pulled away a close contact with a group of new crown pneumonians from here and sent them to Hangzhou, Zhejiang. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 14, a "head" of the community group purchase of community group purchases was inspecting the group purchase list, which was in front of her soybean products. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

Photography report | | Li Qiang

This spring, because of the new crown pneumonia, "Magic Capital" Shanghai encountered some problems. For a modern metropolis, in the face of stores and pharmacies, it is difficult to solve the problem of 25 million people to eat and see a doctor in the face of the closing of stores and pharmacies. Conservation has become a big thing.

A citizen living in Yangpu District, Shanghai said that she set up three different platforms to grab the food alarm clock every day: at 12 o’clock in the night, grabbing Sam or US cuisine, at 6 am, and 8 o’clock in the Hema. Nevertheless, she was always "not snatched." The daily greetings of people’s daily greetings are, "Today, have you grabbed the dishes?" The young people who were accustomed to shopping online were tossed online and tossed, and those who had not learned to use smartphones could only be Waiting for assistance.

At the press conference on April 16, Liu Min, deputy director of the Shanghai Municipal Commercial Committee, said that for some time, the problem of difficulty in shopping on online shopping in Shanghai was mainly because many takeaway riders were sealed in the community. Temporarily closed due to the requirements of epidemic prevention, which allows e -commerce to protect the supply ability. In addition, due to the upgrading of the epidemic situation in some places, the land transportation and logistics in some areas are not good, and some living and production materials are blocked on the road, which also affects Shanghai’s confession.

In order to send materials to the people, a company guaranteed enterprises to transfer 160 experienced and professional employees to support warehouse operations from Wuhan, Guangzhou, Shenzhen, Beijing, Kunming and other places. In this warehouse for enterprises, the reporter saw a truck sending vegetables. The packant was packed into a box after disinfection of vegetables and transferred to the delivery staff. There are many people who have been temporarily changed to join the delivery team. Some of them were online car drivers, some were driving a photography studio, and some people just came to Shanghai from Inner Mongolia to find a job, but happened to encounter the epidemic.

The rider who was trapped in the community also came out to solve the problem of "last mile". Although they were informed that they could not go back after being out of the community, they still chose to go to the streets to deliver life and medical supplies for citizens. The rider who could not solve the problem of accommodation had to sleep on the street at night. Now on the empty streets of Shanghai, they are the busiest people. They buy fruits, vegetables, meat, and medicines, take pets for pets, and then distribute them in time. On the street electric vehicles, various living materials bags are often hung.

On the evening of April 9th, there were many riders who were waiting to buy goods in Huangpu District, Huangpu District, Shanghai. When a citizen passed by, he looked down curiously. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On the evening of April 9, a fruit shop opened the door for a half -door business. Many riders were waiting to pick up the order to buy fruit, drinks, and eggs for customers. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, two takeaway riders were resting on the street. They came from Baotou (left) in Inner Mongolia (left) and Kashgar (right) in Xinjiang. In the early days of the epidemic, they were sealed at home. On April 7, they went out of the rented community to deliver takeaway to deliver life and medical supplies for citizens. Since the community no longer allows to enter, they have to temporarily live on the street. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 19, a rider walked out of the street’s residence. After going out, because the community was not allowed to enter again, many riders who had nowhere to stay had to choose to temporarily live on the street. The rider used a cloth to separate a piece of space in front of a snack bar. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, Huangpu District, Shanghai, was divided into Yuyuan Street, which was divided into a preventive area. A business shop counter was filled with medicine waiting for delivery. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, Huangpu District, Shanghai, was divided into Yuyuan Street, which was divided into a preventive area. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 14th, in front of Huangpu District, Shanghai, a rider received a pet medication for customers on behalf of the customer. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 11, a large number of orders waiting for delivery were placed in Songjiang District, Shanghai, Shanghai, Songjiang District, Shanghai. The staff told reporters that after returning to business, the online orders quickly "exploded". Due to limited manpower, each time they dared to turn on the system for a few seconds. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 17, in Qingpu District, Shanghai, a courier company’s warehouse was full of epidemic prevention supplies that were about to be sent to various communities in Shanghai. This is a group of enterprises donated 10 million yuan of epidemic prevention materials. It will be sent to nearly 200 residential (village) committees and 200,000 families in Shanghai. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 10, Pudong New District, Shanghai, a warehouse in Shanghai’s supply enterprise was stored in government group purchases, and was ready to send it. The guarantee enterprises have dispatched 160 experienced logistics professional employees to support Shanghai from Wuhan, Guangzhou, Shenzhen, Beijing, Chengdu, Kunming and other places to support Shanghai, so that the warehouse matching system can continue to operate. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 10th, a truck was provided in the warehouse of the enterprise in Pudong New District, Shanghai, and a truck was sent to vegetables, including radishes and cabbage. When unloading, each bag of vegetables need to be disinfected. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 10, in the Pudong New District of Shanghai, a provider was inside the enterprise warehouse, and a distributor dragged the packed living materials outside the door to prepare to load the car. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 10, the Pudong New District of Shanghai, a certain guarantee in the enterprise warehouse, the delivery staff were resting. Many of these distributors are temporarily changed. They originally came from all walks of life. Some people were previously online car drivers. Some people drove a photography studio. Some people just came to Shanghai from Inner Mongolia to find a job. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 19, a rider was driving near the street near the Bund. Not far away is the Oriental Pearl TV Tower, which has been suspended.

On April 19, a rider in Huangpu District, Shanghai was driving on the South Suzhou Road. The Daba chrysanthemum beside the Suzhou River was flourishing, but there were few pedestrians on the road. Occasionally someone walked the dogs, and some people who couldn’t get out of the door leaned against the window. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

Residents are actively helping themselves in places where the outside world guarantees cannot be reached.

Community group purchases have become an important way for self -rescue of civilians. In many communities in Shanghai, "egg group", "vegetable group", "fruit group" and "milk group" appeared. In a hotel in Minhang District, Chinese and foreign lives are "head" to help everyone buy different materials. The "head of the group" sought their own supply channels and delivery riders. When people grabbing food on the Internet failed, they could always try to get the goods.

In the mutual aid group of Caojiaxiang District, Putuo District, the "Easy Protective" that disappeared from modern daily life became a normal state. Someone took out coffee and wine and replaced vegetables and eggs. In the corridor of the community, people can often see the goods packed with various bags in front of a house. After a hungry resident for many days in the group for help, other residents and volunteers of Lou Dong sent food spontaneously.

At night, some small shops on the street will quietly open the rolling door. The citizens nearby take the time to do nucleic acid testing and go to the temporary grocery store to supplement their living materials. After the riders learned that there was a good news of a fruit shop, they rushed to the shop waiting for the list to buy fruit for customers. Other shops choose to close the door. After the citizen is paid online and down, the rider will be available to the store to pick up the goods.

Some people even start buying vegetables seeds online, planting vegetables on the balcony, or digging wild vegetables on the community. An Anhui person who is a driver in Shanghai all year round becomes a community volunteer. Every day, in addition to the medical staff who sent the medical staff of the Anhui medical team to and from the nuclear acid sampling point, he will also give the extra box lunch to the rental house, and then Fellows who can’t buy life materials. Wanderers on the street can occasionally eat their extra box lunch.

On the evening of April 9th, a grocery store opened the store to provide living materials to guarantee living materials for nearby citizens. A citizen was buying drinks and wine in the store. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, in Xuhui District, Shanghai, in a community belonging to the seal -and -control area, residents took the car to the living materials storage point to pick up materials. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, a elderly person went to Yifeng Da Pharmacy in Yuyuan Street to buy medicines. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, a citizen in Huangpu District, Shanghai, walked out of the house to buy fruits. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 11, the takeaway transfer point in front of a supermarket door in Songjiang District, Shanghai. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 14, a community volunteer in the fourth grade of elementary school in Shanghai was instructed by an unmanned delivery vehicle to park medicine. In this community, 4 unmanned delivery vehicles solve the problem of the last 100 meters of residents’ living materials. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 14th, a bicycle in Shanghai Pudong New Area, a bicycle was carrying the purchased hoe and other living materials in a closed management community. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

At the same time, Shanghai is also trying to restore capacity to promote commercial node outlets such as Datang and front warehouses in e -commerce platforms. On April 16, the press conference of the Shanghai New Crown Pneumonia’s Epidemium Prevention and Control revealed that the Shanghai e -commerce platform has been restored to 42 business. 779 are restored before the immune -related warehouse, and the number of takeaway rides is more than 18,000. The daily delivery single volume is about 1.8 million orders.

On April 20, some media learned from the Shanghai Municipal Commercial Commission that "Shanghai Vegetable Insurance Supply of the Wholesale Business Transfer Station" was established in the Jiangqiao wholesale market, encouraging and supporting vegetable wholesale operation enterprises and operating households across the country to actively organize the supply of supply, through Jiangqiao The transit station is transferred to the Jiangqiao wholesale market transaction and continues to supply the Shanghai market. The long -lasting war of this confession is gradually getting out of the predicament under the investment of officials and folk forces.