The twins’ giant pandas "Fufeng" and "Fuban" live in Tangshan, Nanjing. Chen Yushe

Panda’s "mansion". Chen Yushe

The yard of the panda house. Chen Yushe

　　Nanjing added another national treasure panda, and 10 pandas came at once! On August 28th, 10 giant pandas from China Giant Panda Conservation and Research Center flew from Chengdu and officially settled in Ziqing Lake Wildlife World in Tangshan, Nanjing, Jiangsu. In one day, 10 giant pandas settled in a scenic spot at one time, which is the first case in China.

　　Where do they come from?

　　They are all from Sichuan, and four pandas are "a family"

　　"These 10 giant pandas are all from Sichuan, and six of them were born overseas ‘ Returnees ’ 。” Jiang Hao, deputy general manager of Ziqinghu Wildlife World, told Yangzi Evening News that they had lived abroad before, but their property rights and their babies belonged to China, and this time they settled in Nanjing.

　　It is worth mentioning that four pandas belong to the same family, that is, they have the same parents, so they all have the word "fu" in their names. Fu Hu (male) was born in Sch? nbrunn Zoo in Vienna, Austria on August 23rd, 2010. "Fu Bao" (male), born on August 14th, 2013 in Sch? nbrunn Zoo in Vienna, Austria; "Fufeng" (female) and "Fuban" (male) were born in the Sch? nbrunn Zoo in Vienna, Austria on August 7, 2016. They are twins, and it is the first case in the world that the captive giant panda has raised twins to survive.

　　There are many "online celebrity Panda" among these 10 pandas. Among them, Nuannuan (female), who is extremely popular, was born in the National Zoo of Malaysia on August 18th, 2015. Her parents are two giant pandas "Xingxing" and "Jingjing" leased to Malaysia by China. On November 14th, 2017, "Nuannuan" set off for China. "Warm" is a "chubby little girl". She is quiet and docile, doesn’t like sports and likes climbing trees.

　　The oldest of the 10 giant pandas is "Sisi" (female), who was born on August 13th, 1998 in Wolong Base of China Giant Panda Protection and Research Center. She is 21 years old this year, while the life span of artificially raised giant pandas is generally around 30 years old.

　　In addition, "Mei Sheng" (male) was born in San Diego Zoo on August 19th, 2003. Wei Wei (male) was born on August 19th, 2005 in Wolong base of China Giant Panda Conservation and Research Center. "Tuanzi" (female) and "Shenwei" (male) were both born in Bifengxia Base, Ya ‘an, China Giant Panda Conservation Research Center, on August 8, 2015 and August 7, 2009 respectively.

　　What do they eat?

　　Eat 20 kilograms of bamboo every day and ship it from Zhejiang every three days.

　　Jiang Hao said in an interview with the Yangzi Evening News reporter that giant pandas mainly eat bamboo and bamboo shoots, and they eat 20 kilograms of bamboo every day. Ziqinghu Wildlife World specially purchases alpine bamboo from Anji, Zhejiang, and transports it by car once every three days to ensure the freshness of the ingredients. The scenic spot also prepared complementary foods for giant pandas, including apples and carrots.

　　In order to do a good job in breeding, Ziqinghu Wildlife World specially sent 13 breeders to China Giant Panda Protection and Research Center for a three-month professional training and study, and took up their posts after passing practical exercises and examinations, which means that these 13 breeders have been in close contact with 10 pandas during the training period. At the same time, the China Giant Panda Protection Research Center also sent an expert to the Ziqing Lake Wildlife World to protect the healthy growth of giant pandas in Nanjing.

　　When talking about why Tangshan was chosen, Jiang Hao said that after expert argumentation, Tangshan has a beautiful environment and ecological balance, which is a good place for giant pandas to grow and breed. Giant pandas are afraid of heat but not cold, and the outdoor temperature will be high for some time in summer. According to the national industry standards, Nanjing Ziqinghu Wildlife World has established a set of equipment and measures for heatstroke prevention and cooling, and the indoor temperature is kept within 25℃. However, the matter of breeding is still unclear for the time being, "because the annual birth plan can only be formulated after expert argumentation. Except for the 21-year-old giant panda, others are of childbearing age. " Jiang Hao said. In fact, the giant panda breeding technology is very mature. By the end of 2015, there were 78 giant panda breeding units in the world, including 16 countries and regions except Chinese mainland, and 21 zoos raised giant pandas. The other 57 breeding units spread all over the mainland of China.

　　Where do they live?

　　Each panda’s "mansion" is not less than 550 square meters.

　　The reporter of Yangzi Evening News visited the site and found that the Giant Panda Pavilion in Ziqinghu Wildlife World is really big! Jiang Hao said: "Pandas are solitary animals. When they are young, they can be kept together. When they are 4 years old, they should be kept separately." It is reported that the giant panda can be called a "luxury house" here. Each giant panda has an indoor activity area of more than 150 square meters, an outdoor activity area of at least 300 square meters, and a special place to sleep at night, so each giant panda is not less than 550 square meters.

　　The Giant Panda Pavilion as a whole is surrounded by large bamboo forests, grasslands, trees and shrubs, etc., imitating the original environment in which giant pandas live. The total investment is nearly 100 million yuan, and it covers an area of about 30,000 square meters after completion. Giant panda venues are built with the theme of four seasons, for example, the winter pavilion is a world of ice and snow, which brings visitors an immersive sensory experience.

　　"At present, the Giant Panda Pavilion has been basically completed, and the corresponding supporting facilities are under construction. It is expected that the park will be opened for trial operation in late September. At that time, tourists can not only watch wild animals such as giant pandas and crocodiles, but also enjoy forest hot springs and catering." Jiang Hao said.

　　　Yangzi Evening News/Yangyan reporter Xu Jing

"Extreme Challenge" will make a big movie

　 　 1905 movie network news According to netizens, the reality show "Extreme Challenge" big movie plan has been released. The film is titled "The Last Samurai", and the starring candidates are several male stars in the show Huang Bo, Sun Honglei, Huang Lei, Luo Zhixiang, Zhang Yixing, Wang Xun and an undetermined actress. The film will start in mid-October and is scheduled to be released on the Christmas schedule of December 25.

story synopsis

　 　 According to reports, the story summary of "The Last Samurai" is as follows: In 936 AD, a country was destroyed, and the king summoned four guards to gather at the palace at the last moment. In a critical moment, the king entrusted the only princess to his orphan and asked the four guards to protect the princess and help him find his future husband to restore the country. At the same time, the king handed over the ancient sacred book, the most precious treasure of the country, to the four guards for safekeeping, and told them that help could be opened in a critical moment. The four guards led the princess out of the siege, but they were chased and killed by the two masters of the enemy. The guards were defeated and lost, and they opened the sacred book to escape in a critical moment. In a hurry, an operation error teleported the two masters of the other side together to 2015, and it was also found that the princess’s teleportation time was 10 years earlier than them. After that, the two parties joined forces to find

　 　 From the synopsis of the story, the film will be a comedy film that crosses the theme, which is basically the same as the setting in the show, and it is also another work that brings the original cast of variety shows to the big screen. After, "Sister Fantastic", "Wonderful Friends", the hot "Extreme Challenge" is also a big movie as expected. After all, the audience will not consider so many serious things, and they will be willing to buy tickets if they can be happy on the big screen. Perhaps in the current movie market, this kind of product with a short shooting cycle and fast revenue will still be popular for a while.

In today’s era, the new energy automobile industry is ushering in a huge change in intelligence, and in this change, Wenjie New M7 is undoubtedly a shining star leading the trend. With the rapid development of technology, intelligence is not only a trend, but also an inevitable choice for travel in the new era. Wenjie New M7 has successfully raised the benchmark of intelligent travel to a new height with its unique "three smart ceilings" hardcore technical strength. From intelligent driving to intelligent cockpit, to intelligent safety, it has successfully attracted the attention of everyone. On December 26th, it was mentioned at the press conference of the M9 and Huawei full scenes that the new M7 has exceeded 120,000 units, of which more than 60% of users choose the smart driving version, and the monthly delivery capacity will reach 30,000 units starting from January next year.

The pinnacle choice in the field of intelligent driving, Huawei ADS 2.0 breaks the imagination of intelligent driving

For today’s users, intelligence is a crucial factor when choosing a car, and the new M7 is equipped with the HUAWEI ADS 2.0 high-level intelligent driving system, which not only subverts the concept of traditional intelligent driving, but also brings users excellent driving pleasure and travel convenience.

In the vehicle, HUAWEI ADS 2.0 allows the M7 to perceive the surrounding environment in real time through the precise integration of 27 sensing hardware, achieving accurate perception and recognition of the whole scene and all weather. This not only enhances the safety of driving, but also allows users to feel a more intimate connection with the vehicle.

The power of intelligence is not only reflected in the driving process, but also runs through the entire travel experience. The NCA intelligent driving system of the new M7 can more accurately identify various situations around the vehicle through various sensors such as lidar, making travel safer and easier. In addition, the new M7 also introduces excellent smart parking capabilities. This function allows vehicles to easily identify various parking spaces and realize automatic parking through innovative technical means, so that users are no longer subject to parking difficulties when driving in the city.

Breaking through the boundaries of the smart cockpit, smart cockpit 3.0 makes travel more convenient

The smart cockpit of the new M7 is also one of the highlights that will lead the future of travel. Hongmeng Smart Cockpit 3.0 brings users a creative and interesting interactive space. First of all, the fluidity of Hongmeng’s car-machine system has greatly amazed many people. It allows users to feel as if they are in a virtual world full of technology and fun during driving, especially with the blessing of Xiaoyi Smart Assistant, which makes the intelligent interactive experience more advanced and allows drivers to interact with the vehicle more conveniently, which not only improves the convenience of operation, but also brings more entertainment for drivers.

The emergence of HUAWEI MagLink ? smart car screen system is also a highlight, it has reached the level of Huawei’s tablet that is connected without feeling, and realized the silky smooth and smooth multi-screen interaction, so that the car can become a flexible and changeable space, so that the driver has more possibilities in the car.

It is worth mentioning that Hongmeng Smart Cockpit 3.0 can realize a series of functions such as offline map voice navigation, elevating practicality to a new height and making travel more convenient. And through the support of, the car also realizes a smooth transition with various applications in Huawei mobile phones. Whether it is chasing dramas or playing games, users can seamlessly connect after getting on the bus and enjoy a more coherent and intelligent interactive experience

Intelligent safety leads, omnidirectional anti-collision safety guarantees lead the new standard of travel safety

In terms of travel safety, the new M7 is also very attentive. The HUAWEI ADS 2.0 world premiere omnidirectional anti-collision system installed in the car can bring users a full range of safety protection. With the help of multi-sensor fusion sensing capabilities based on lidar, HUAWEI ADS 2.0 realizes forward, lateral and backward omnidirectional anti-collision capabilities, providing vehicles with efficient and accurate collision warning and response mechanisms. The system can not only identify common obstacles, but also distinguish road boundaries, enabling vehicles to adapt more intelligently to changing driving environments.

What is particularly noteworthy is that in Autolab’s AEB active safety evaluation, the new M7 has won all kinds of active safety evaluation champions with HUAWEI ADS 2.0, which shows its high safety performance. When participating in the evaluation at a speed of 90km/h at night, it can also stop in time, which also reflects the strength of the new M7 from the side.

At the Q & J M9 and Huawei Panorama Conference, it was mentioned that the new super smart factory has more than 1,000 intelligent equipment, 100% automation, integrated die-casting process, and the world’s highest production efficiency. A new car rolls off the assembly line every 30 seconds. Q & J is becoming a leader in the new energy large-scale SUV market with its excellent strength, and its "three wisdom ceiling" strength has been confirmed in many ways. This is not only a car, but also a future journey of intelligence, safety and innovation. I believe that in the future, Q & J’s new M7 will be able to win more consumers’ favor.

Recently, Cyrus released its 2022 annual report, and the financial report shows that in 2022, Cyrus’ revenue increased by 104% year-on-year to 34.105 billion yuan. Among them, the annual revenue of new energy automobile business was 24.934 billion yuan, up 482.8% year-on-year, accounting for 73.1% of the company’s operating income.

The financial report shows that in terms of R&D, the R&D investment in 2020, 2021 and 2022 is 1.821 billion yuan, 1.949 billion yuan and 3.106 billion yuan respectively. AITO has invested more than 12 billion yuan in core research and development.

The source of revenue is mainly because Sailis achieved good sales results in 2022. According to the financial report, Sailis’ AITO series sold nearly 80,000 vehicles in the first year of listing, surpassing the sum of the first-year deliveries of the three first-tier car-making new forces.

The development of new energy vehicle market is changing very fast. For automobile brands, new cars must be listed every year, otherwise they will be easily eliminated by the market. At present, the M5 and M7 products are not very new cars for the market. At the Shanghai International Auto Show in April this year, the M5 intelligent driving version of AITO was unveiled, which is a new car launched by the car this year. It has improved the intelligent driving assistance on the basis of M5.

The car is equipped with an overhead lidar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars, and uses the GOD network. After the antenna technology is superimposed, the M5 intelligent driving version of AITO Jiejie can realize high-order intelligent driving without relying on high-precision maps, even in high-speed and urban areas. It is a self-driving model close to L3 level.

However, according to the data released by the current media, the retail sales volume of the M5 in April was 1,609 units, and the sales volume of the M7 was 304 units. This is not a particularly good result. I think it depends on M9 in the fourth quarter of this year whether the sales of cars in the world can soar.

"AITO" M9 will be officially released in the fourth quarter of 2023, with an estimated price range of 500,000-600,000 yuan. It will be a flagship model. In the manufacturing process, an integrated erbium-doped aluminum body is adopted, which improves the strength and lightweight of the body. The body size is also very atmospheric, with the length, width and height of 5230/1990/1760mm and the wheelbase of 3110mm respectively.

In terms of intelligence, it adopts a panoramic intelligent cockpit, equipped with HarmonyOS 3 system, and equipped with black technologies such as HUAWEI AR-HUD, AI big model and sensing federation, bringing the ultimate intelligent experience of the whole scene.

The spatial layout is also very flexible, and the 3/4/5/6 seat mode can be switched, and each seat is comfortable and spacious, which exceeds the MPV experience. It also supports intelligent identification of parking spaces and automatic connection after interruption, which is very worry-free.

Judging from the information that has been published so far, the M9 is a model that surpasses the ideal L9 in product strength. At present, the ideal L9 is already a very successful model. Compared with the ideal L9, in addition to the extended-range hybrid, the M9 will have pure electric power. And the world M9 is bigger, more luxurious and smarter. The price is also more expensive than the ideal L9. Then, after this car is listed at the end of the year, whether it can help the car in the world to turn the tide is worthy of attention.

"He is the most dazzling sprint star in China. He set a new Asian record for the men’s 100m with a time of 9.83 seconds. He is the fastest runner in China and the fastest runner in Asia."

After the official announcement that Su Bingtian became the spokesperson of Xiaomi brand, the share price of Xiaomi Group rose rapidly this afternoon, once rising by nearly 4%, and now it rose by 2.43% to HK$ 27.45. The men’s 100-meter race, known as the "jewel in the crown", has always been the most concerned event in the Olympic Games. After Su Bingtian set a new Asian record and became the first China athlete to reach the final, the whole social media was boiling, the popularity spread overseas, and its commercial value soared. In the past year, "Su Shen" has reached cooperation with many brands such as Yili, Nike, Fillinger, GAC Chuanqi, Xiangshan, Sealy Silian China and JD.COM PLUS. It is estimated that,Su Bingtian’s annual endorsement value totals more than 10 million yuan.

The "most expensive Olympic Games in history" ended.According to Japanese government auditors, the actual total expenditure exceeded $20 billion, almost three times the $7.4 billion predicted at the time of the initial bid, and Japan may lose tens of billions of dollars because of overspending. butThe huge "Olympic effect" is still being released, and the commercial value it brings to athletes is far from being accurately measured.

The road of sports and entertainment linkage:A comprehensive view of commercial value of sports stars

　　

Every game is not only a battle of honor and self-transcendence, but also a gamble of brands who bet on athletes in advance.The commercial value of sports stars is directly related to their competition results and the attention that comes with them.According to reports, ZhangJike’s endorsement fee is about 10 million yuan per year, and Zhu Ting’s annual endorsement income is 1.5 million US dollars, about 9 million RMB, which is not inferior to popular stars.

Different projects have different degrees of attention, and other out-of-circle factors also involve personal image, face value and so on.. There are many popular categories of fans in swimming, track and field, and it is easy to produce high-value athletes to "suck powder". Table tennis and other advantageous events have the halo of "national ball", women’s volleyball team has emotional filters, while other unpopular events are relatively less concerned.

Some athletes who have a sense of humor and other personal characteristics that are easy to spread online can also become the darling of brands and variety shows.For example, in the 2016 Rio Olympic Games, Fu Yuanhui was given OPPO, samsung, zhongxing and ZUK mobile phones because of the phrase "the power of the wild", and then endorsed brands such as Bingquan and Ketuo Bio, and joined variety shows such as My Daughter and Daughters’ Love.

The above-mentioned "out-of-circle BUFF" specifically corresponds to this Olympic Games, which isThe birth of Su Bingtian, Malone, Sun Yingsha, Yang Shuyu, Sun Yiwen, Gong Lixiao, Zhang Yufei and other Olympic star athletes.As far as the brands that bet in advance are concerned, in July this year, Ctrip officially announced that it had signed contracts with Liu Guoliang, Malone and Liu Shiwen to become gold-medal tour groups of Ctrip. Kans officially announced to be the official partner of the national swimming team and released the attitude short film "Champion of Every Moment". And after the swimming team won three gold medals in a row, it took advantage of the situation to promote brand goodwill; Perfect Diary joined hands with the national men’s gymnastics team to launch a new series of products for men’s grooming.

Another group of brands chose a more conservative marketing style and chose to throw an olive branch to the Olympic stars after the game. After # How Difficult It is to Lift Weights # boarded the hot search, Ping An Health Insurance, a subsidiary of China Ping An, announced that Chenlijun had become a brand health ambassador. On August 1st, Xtep officially announced that Gong Lixiao, the women’s shot put champion, officially became Xtep sports spokesperson.

In addition, as the new generation of athletes and spectators pay more attention to fashion, the proportion of online shopping has increased. This year,A new trend is that the champions have turned into "the grass planting machine on earth and the king with the same money".On August 2nd, the popularity list of the same paragraph of the 2021 Olympic Games released by Taobao showed that one week after the start of the competition, Yang Qian, the first gold medalist, led the popularity list with the same yellow duck hairpin and carrot headband, with 70,000 cards sold in three days, and Chen Meng’s table tennis racket necklace and wind oil essence used by Hou Zhihui were selected. Liu Shiwen’s blue-and-white manicure and Lu Cicelia’s eye makeup imitation have attracted many small red book bloggers to bring imitation makeup tutorials; Jason Wu, another "the busiest man outside the stadium" who didn’t participate in the Olympic Games, also caught fire with the same old brand plum blossom brand sweatshirt because of his emoticon.

Under normal circumstances, the commercial endorsement space of athletes is squeezed by entertainment stars. Sports brands are more inclined to choose traffic artists to endorse, such as Sean Xiao endorsing Li Ning and YiBo endorsing Anta.

Compared with artists, athletes have the advantages of good moral quality and personal image, national honor and strong professional skills, which may inject image cognition such as sunshine struggle and patriotism into the brand. But what needs to be recognized is that,Compared with artists, athletes have many risks, such as limited professional life, injuries, ups and downs in performance, personal personality and so on.. After Su Bingtian was deified in World War I, many people compared it with Liu Xiang, the "Asian Flying Man", when considering its commercial value. At the peak of Liu Xiang’s career, he had 17 endorsements. It is estimated that after his retirement due to injury in 2008, Liu Xiang’s personal loss exceeded 100 million yuan, while the sponsors will reduce their income by more than 3 billion yuan. Sun Yang once won more than 10 endorsements from international brands such as Coca-Cola, but the "violent anti-inspection" incident made him fall to the bottom.

Roger Federer’s endorsement income of $100 million and Cristiano Ronaldo’s endorsement income of $45 million abroad prove the value of basketball, football, tennis and rugby, which are the most commercialized sports. Under the national system, the business endorsement of sports stars often needs to be approved by the State Sports General Administration and various project management centers, which may lead to contradictions. Behind the low income of some Olympic stars, it reflectsDomestic sports professionalization started late, and sports brokers were backward.This fact.

In addition to commercial endorsement, there are ways for athletes to increase their income, such as establishing brands, such as Li Ning, and participating in variety shows. Sports and entertainment are inextricably linked to twins. Compared with artists, athletes’ career life is shorter and their remuneration is often lower, so many athletes choose to "just eat" in film and television variety shows after retirement. As early as 2018, when Su Bingtian set a new Asian record held by an individual, she appeared on the popular variety show "Run". Will Su Shen appear in more variety shows in the future?

CCTV warns against rice circle culture,Who is invading the Olympic champion?

　　

Ten years of cold window, no one asked, once famous, the world knows. On the one hand, athletes who have added traffic are faced with the olive branch thrown by honor and brand, on the other hand, they have to bear the "crown weight". Black and white, butchering, taking CP, rubbing traffic …The rice circle culture, which has appeared since the last Rio Olympic Games, is accelerating its invasion into the public opinion field of this Olympic Games.

After losing the competition, Wang Luyao, a shooter, suffered a cyber-storm because of "I admit that I am afraid" and Weibo, who took a selfie. Weibo, who was turned out of a Jordan shoe in the past, was also questioned by a small number of netizens, and everything was in a flash. At the same time, someone questioned: "If Yang Qian didn’t win the gold medal, then the’ Pearl Manicure’ that boarded the hot search today didn’t praise her for being cute, but everyone scolded her?" This "only gold medal theory" obviously narrows the Olympic spirit.

In the table tennis mixed doubles competition, after China’s Liu Shiwen and Xu Xin lost to Japan unexpectedly, domestic netizens went out in anger, and Ito Meicheng’s Weibo comments and INS were occupied by expression packs and radical remarks. The voice of reason was drowned out, and most people could not understand the rules of the game calmly, but replaced everything with emotional venting.

Following the previous table tennis "Kewen" CP, this Olympic Games gave birth to a new fan brain supplement CP: Wang Shun and Zhang Yufei of the swimming team, and # Wang Shunwei’s portrait # once rushed to the sixth place in the hot search list of Weibo. Through the sweet pink foam created by fantasy, some girls in rice circles get compensatory emotional comfort.

In the final analysis, whether it is cyber violence, "CP" or slaughter, it isAs a result of the influx of a large number of "pseudo-sports fans" who watched the games for four years, they redefined sports with rice circle culture and created more entertaining hot topics for the Olympic Games., improve its flow and attention, promote athletes to break the circle and gain brand attention, but also bring negative effects, the focus of the game is blurred, which further worsens the atmosphere of public opinion and may even affect the athletes’ play and the international image of China’s sports community.

And if we talk about the representative figures who are being trafficked these days, we should count the 14-year-old Quan Hongchan.After winning the gold medal in the women’s 10-meter platform final, she became popular overnight by saying that she wanted to open a canteen, eat spicy strips and make money to treat her mother. Enterprises immediately sensed the marketing opportunity sensitively, and hot strip enterprises such as Genji Food, Wei Long Food, Spicy Prince, Xiange Food, Fantianwa Food, etc. shouted from a distance to send hot strips for Quanhongchan, and the door of Quanhongchan was once full of hot strips. Quan Hongchan’s parents have publicly rejected corporate gifts such as houses, cash and spicy strips.

Her home also quickly became a punching place in online celebrity.Many online celebrity come here to broadcast live, take photos, shoot videos and bring goods. According to the statistics of the villagers, at least 2000 people punched in the village in one day.

Punch-in is the focus of public opinion, which is one of the contemporary strange phenomena after the fragmentation of attention, the rapid development of short video live broadcast platform and the involution of online celebrity economy.Before that, Ding Zhen, "Brother Lamian Noodles" and Cao County all became the spotlight C, and then they were gradually forgotten. These hungry online celebrity don’t really care about what is broadcast live, but just want to get as much traffic as possible. In this regard,CCTV issued a claim: Please protect the 14-year-old Quan Hongchan, and don’t bring the chaos of rice circles and the pursuit of traffic into it.. The local government has also strengthened control.

Stars have also joined the team that rubs the traffic of Olympic champions.For two weeks, the hot search list was completely occupied by the news related to the game, and the popularity of the entertainment circle declined. Stars who regard exposure as their life have increased their exposure. In addition to Chen Meng’s cousins Huang Xiaoming and Yang Qian being pulled out of Bai Jingting, idolize after winning the championship, and the interaction between the two sides and other related hot searches are more well-founded, most stars are forcibly associated with the champion by sending blessings, and the posture of rubbing the heat to buy hot searches can be described as various and puzzling. This kind of behavior that encourages the wind of traffic is hardly a benign linkage between sports and entertainment.

At the closing ceremony, the "eight minutes in Paris" of the next host was hotly debated, and the Olympic Games entered "Paris time". Four years later, will these sports stars still appear in the Paris Olympic Games? Will the rice circle culture be improved or intensified when it invades the Olympic Games? What kind of chemical reaction will the linkage between sports and entertainment produce at that time?

　　[concern]

　　From the party program represented by super variety show to the game program represented by Happy Camp; From the educational programs represented by Happy Dictionary to the talent show represented by super girls, China’s TV variety shows have come all the way, and now the reality show is in the absolute majority. In recent years, all kinds of reality shows have appeared in turn, making the audience dazzled by the trend of "dominating the screen". Generally speaking, a reality show refers to a TV program made by ordinary people (non-actors) in a specified situation, in accordance with the predetermined rules of the game, for a clear purpose, and at the same time recorded. Its charm lies in the use of virtual procedures and documentary techniques to show the personality traits or technical talents of participants in a real situation. In the new communication pattern, the competitive pressure inside and outside the industry makes the reality show seek a breakthrough through introducing mode or independent innovation, on the other hand, it also exposes the deviation of some production concept and the emptiness of value core in the process.

　　What is the priority between documentary and drama?

　　In terms of expression, reality show should take objective truth as the first sign. However, in the face of the massive information, rich audio-visual content and high-frequency mobile audience’s reception habits in the Internet ecology, many reality show creators choose to deliberately implant various dramatic bridges in the program to achieve the purpose of attracting attention for a long time. As a result, the reality show with reality as its life is more and more like a film and television drama with fiction as its core, with distinct interpretations of various "roles" and a "plot" structure full of dramatic contradictions and conflict tension, and even at the end of each issue, it shows the suspense and continuity of "If you want to know what will happen next time, listen to the next decomposition". No matter the fierce confrontation caused by "small tasks" and "chasing battles" in Running Man, or the comedy effect brought by participants experiencing different careers in "The Ultimate Challenge"; No matter the contrast of character in the team travel of "Flower Boys" or the strong affection in the intergenerational interaction of "A Whirlwind du tiful son", it is the application of typical dramatic techniques and the implication of dramatic strategies. And "Creative Reality Game Show", "Full Staff Acceleration" and "Historical Experience Reality Show" and "Let’s Go Through" employ professional directors and screenwriters to elaborate "stories".The program flow is integrated into multiple time and space such as history, plot, science fiction and games, and the content and form are similar to those of film and television dramas.

　　This dramatic treatment from the inside out does enhance the appreciation and communication of the program, but for the reality show, is such deliberate subjective intervention somewhat presumptuous or putting the cart before the horse, and will it blur its essential attributes and consume its development potential in the long run? Reality shows do not exclude drama, but we should be alert to the "artificial" drama. High-quality reality shows should subtly hide the dramatic effect in objective documentary images, instead of piling up heavy drama paradigms and situations in advance when planning programs. For example, the most typical narrative mode at present is to assign tasks to each participant or each group in the form of "task cards", in which the links are set for the purpose of causing fierce confrontation, and the turning point strives to achieve the effect of "last-minute rescue". It is true that the aesthetic confluence with film and television dramas may temporarily improve the ratings of reality shows by u sing elements, paragraphs and clues similar to "characters" and "plots", but in the long run, it is likely to overdraw its unique aesthetic personality and eventually make it difficult to become "this one" in the TV variety gallery independently.

　　How to play the "star" card well

　　Nowadays, a large number of reality shows are closely linked with "stars". Due to the lure of sky-high remuneration and ultra-high exposure, many out-of-date actors and popular stars flock to the production of reality shows. Not only do they get another hit during the broadcast of the show, but even their families become popular overnight and their prices soar. It can be said that some reality shows are no longer dream platforms and interactive spaces for ordinary people, but have evolved into vanity fairs that create all kinds of entertainment gossip and lure stars to compete.

　　In July 2015 and March 2016, the State Administration of Press, Publication, Radio, Film and Television successively issued the Notice on Strengthening the Management of Reality Show Programs and the Notice on Further Strengthening th e Management of TV Satellite Integrated Channels, demanding that reality show programs "should be abandoned ‘ Watch by star blog ’ Misunderstanding, correct the tendency of relying solely on stars, and not turn the program into a place to fight for stars and show off wealth. ""Strictly control minors’ participation in reality shows, and they are not allowed to publicize and speculate on star children in entertainment reports and other programs. " This has largely curbed the previo us excessive star-studded momentum of such programs. However, the recent reality show has added stars with some whimsy, such as Come Champion, which brings together sports stars, The King of Cross-border Songs, which makes movie stars cross-sing, and Familiar Taste focuses on the growth experience of stars in the name of "food love". In addition, there are also some phenomena that hide people’s eyes and ears in the name of the program. For example, the original "Flower Boys" was renamed as "Flower Boys", and the second season of "Idol Comes" was renamed as "Here We Come". At first glance, it seems to weaken the star effect, but the content is changed, even worse than before.

　　Indeed, "star" is a part of popular culture, and healthy "idolize" is also a normal social phenomenon. As a TV program type covering the whole society, reality show obviously can’t shield the "star" element, but its creators should be cautious in this issue: First, they should not rely too much on stars as the whole point of view of the program, nor should they spend a lot of money to invite so-called "big names" and "big coffees" to encourage the extravagant comparison of program production; Second, we should not limit our vision to performing stars. There are many people from all walks of life who are famous for their honest work. If the star ind ividuals with more diverse identities can be integrated with the program content, it may better highlight the inspirational spirit and the truth, goodness and beauty of human nature. Third, we should devote ourselves to building civilian stars, provide a stage for the millions of ordinary people in Qian Qian to display their talents, and upgrade the quality level with humanistic feelings. After the programs such as The Voice of China, Music Master Class and the legendary swordsman used the mode of "star tutor+common people students", I want to sing with you made some innovative explorations on the interaction between stars and ordinary people. The most touching thing is that ordinar y people uploaded videos that sang with star singers in the same frame through the mobile Internet APP, and the happy scene of "singing by the whole people" in the program had a strong sense of closeness, substitution and resonance for the audience.In a word, the star in the reality show is "use" rather than "body", "technique" rather than "Tao", so we must not give up the basics.

　　How to pay attention to nutrition in entertainment

　　Obviously, the reality show can’t survive without entertainment, but if it stops at entertainment or even "entertainment to death", it will be empty and shallow, and it will inevitably lead to quick birth and quick death. For a TV program, it is really difficult to make the audience really feel "interesting"; It is even more difficult for the audience to realize "meaning" on the basis of feeling "interesting". This requires the responsibility and innovative wisdom of TV people.

　　There are several programs on the screen recently — — CCTV’s Chinese Poetry Conference, Beijing Satellite TV’s Inheritor, and Shanxi Satellite TV’s Wang Zhongwang the Linger are worthy of attention. These programs with the characteristics of typical reality shows may not be as good as some of the cases mentioned above in ratings, and there is still room for improvement in content production and process design, but they have two precious things in common: first, the spiritual core of the programs lies in spreading the essence of national culture, whether poetry, drama or intangible cultural heritage, they are carried forward through the "show" of "real people" competitions; Secondly, although there are stars in several programs, they focus on the cultural accomplishment and artistic quality of stars in many fields. As far as the stars themselves are concerned, they are in a subordinate and auxiliary position, completely serving the meaningful production of the programs.

　　Of course, the "nutrients" and "energy" of reality show are not limited to the traditional cultural dimension, and all the value orientations that inspire and guide people to be upward, kind and beautiful can be taken as the theme connotation of the program. The key is to explore the feasible path of seamless connection between spirit ual cultivation and audio-visual pleasure, that is, the ingenious creativity of entertaining, reasoning and touching the scene. For example, travel reality shows combine the display of exotic customs with the tempering of interpersonal communication; Experience reality show brings life enlightenment through dramatic identity transposition; Competitive reality shows show the courage to challenge and team spirit when showing superb skills; Song and dance reality shows bring audience audio-visual aesthetic enjoyment in tense events. All these show the ingenuity of the main creation and shi ne with the humanistic light of the program. In today’s internet communication environment, the content is varied and the quality is uneven. Some network variety shows do not hesitate to break through the moral bottom line or even the legal b oundary in order to earn eyeballs. At this time, the TV reality show can not only be influenced by it, but also lower the lower quality limit, and guide the viewing taste with sincere and nutritious creativity and production, and optimize the communication ecology.

　　(The author is editor of China Television Arts Committee)

　　On March 11th, Suijiang County, Zhaotong City held the "Top Ten Famous Dishes and Snacks" selection activity. Forty-two contestants competed on the same stage. After fierce competition, "Top Ten Famous Cuisine in Suijiang" and "Top Ten Famous Snacks in Suijiang" stood out from the 34 special dishes and 22 special snacks cooked on the spot, offering local special foods with all colors and flavors to the audience, demonstrating folk food culture and helping to build a brand of Suijiang catering culture.

　　At the event site, 42 chefs from various catering enterprises in Suijiang County competed on the same stage, fully demonstrating cooking skills such as steaming, boiling, frying, roasting, frying, stir-frying, stewing and stewing, and making 34 special dishes and 22 special snacks on the spot. A jury composed of 7 professional judges and 10 public judges scored the participating dishes comprehensively from the aspects of ingredients selection, knife skills, taste characteristics, finished product taste, nutritional value, sanitary conditions and beautiful containers.

　　Under the witness of the judges and the audience, the list of "Top Ten Famous Dishes and Snacks" in Suijiang County was released. Pinyu Hot Pot, traditional Suijiang Touwan, Shuangwei Jinjiang Qiaozui, fried rice noodles with oil and meat, steamed black claw beans, Huoxiang Jiangtuan, hand-peeled soaked dragon bamboo shoots, Suijiang spicy chicken, Jinhezi chicken and Luoping delicacies were rated as "the top ten famous dishes in Suijiang". Stir-fried fruit with sand, Suijiang baoguba, Pinyu Jiaobing, Chicken offal noodles, Zhuerba, Pot-side steamed buns, taro puffs, mutton rice noodles, scallion cakes and Caobaba were rated as "Top Ten Snacks in Suijiang".

　　"I hope that through the selection of the top ten famous dishes and snacks in Suijiang, we will inherit and carry forward the folk cuisine skills, dig deep into the rich food culture of Suijiang, screen out unique local delicacies, show the charming famous dishes and unique catering brands in Suijiang, and let the tourists feel the unique charm of Suijiang cuisine." The person in charge of the organizer said.

　　Yunnan net reporter Shen Xun correspondent Luo Hong Gao Jing Liu Wei

　　Nanning, China News Service, July 22 nd Title: The Growth of ASEAN Fruits in China: From "Luxury Goods" to "Explosive Prices"

　　Author Zhong Jianshan Huang Cong

　　In the hot midsummer night, in the night market food street in Pingxiang, a border town between China and Vietnam, a small shop named "Hu Xishi Fruit Fishing" is the most lively scene. Diners from all over China queue up to buy a bowl of authentic Southeast Asian fruit fishing.

　　The clerk quickly diced fresh tropical fruits and put them in a transparent glass bowl, covered with corn kernels, red beans and shredded coconut, poured two spoonfuls of thick and fragrant condensed milk, and a bowl of refreshing and sweet fruit fishing can be served.

　　"Fruit fishing is a hot item in Pingxiang. The fruit is fresh and varied, and it tastes delicious and fragrant." Luo Zi, a frequent visitor to Hu Xishi’s fruit fishing shop, said that a bowl of fruit fishing brought together fruits from many countries in Southeast Asia was only sold in 10 yuan RMB, which was "too cost-effective".

　　Pingxiang is the most convenient land route from China to Viet Nam and even ASEAN countries, and has maintained the status of "China’s largest fruit import and export city" for five consecutive years. Every year, more than 1 million tons of fruits are imported and exported from Pingxiang Friendship Pass and Puzhai Port, with more than 500,000 tons of imported fruits. Every 500 grams of ASEAN fruits entering China are imported through Pingxiang.

　　"In the past, the cost of importing fruits from Southeast Asia to China was high, the cold chain logistics network was not perfect, and the border clearance time was long, which led to the high price of fruits in Southeast Asia in China." Chen Renqi, general manager of Guangxi Hongguihua Import and Export Trading Co., Ltd., said in an interview with a reporter from China News Service that his company has been engaged in the import trade of Vietnamese dragon fruit for 22 years, during which he witnessed the change of fruits in Southeast Asia from "luxury goods" to "explosive prices".

　　Chen Renqi said that because the pitaya with white fruit pulp has the advantage of low sugar, the early import of pitaya from Vietnam was mainly aimed at domestic diabetic patients and high-end consumers. With China — With the establishment of ASEAN Free Trade Area, China and ASEAN countries have strengthened cooperation in customs clearance and transportation interconnection, and a large number of fruits from Southeast Asia, such as pitaya, began to enter China. As the import cost is gradually decreasing, the sales price of pitaya in China is increasingly "close to the people", and it has entered the family recipes of ordinary people.

　　"In the past, Vietnamese dragon fruit had to enter China Port, and it took one day to go through various customs clearance procedures such as inspection and quarantine, and it took two or three days to go through, which was very costly. Now the customs clearance time has been reduced to one hour, which is too convenient. " Chen Renqi said that there is a great demand for fruits from Southeast Asia in the China market. Apart from traditional sales channels such as farmers’ markets and supermarkets, emerging industries such as chain juice shops, theme restaurants and fruit experience halls with tropical fruits from ASEAN as their main products have also developed rapidly, enriching the dietary choices of China consumers.

　　In Pingxiang City, new dishes of Chinese food mixed with ASEAN fruits such as stewed pork ribs with peaches, steamed pear, stewed chicken soup with grapes and fried beef with dragon fruit have become the "new favorites" of local people in recent years. Recently, the fruit specialty restaurant and fruit experience center in China Pingxiang, the first fruit city in ASEAN, officially opened its doors for guests. The local official plans to deeply integrate the fruit trade industry with the tourism industry, and make the one-stop shopping and special fruit meals of ASEAN special fruits a new highlight on the tourist route of Friendship Pass.

　　In order to meet the domestic market demand, Chen Renqi’s company has set up several directly affiliated factories and several agent factories in Vietnam. Among them, the factory directly under Panche City, Vietnam is the largest, which can produce 15 containers of pitaya every day. Every year, the company imports pitaya from Vietnam with a total value of 1.5 billion yuan, and fresh fruit is in short supply in China.

　　"We are exploring more kinds of fruit products and sales channels in Southeast Asia." Chen Renqi said that in addition to pitaya, Vietnamese red meat jackfruit has been welcomed by consumers in China in recent years, and the company has also started import business. In Cambodia, the price of local mango fresh fruit has a great advantage over that of China. The company invested 40 million yuan to set up a dried mango processing factory in Cambodia. The dried mango products were transported through Sihanoukville Port, passed through Ho Chi Minh Port in Vietnam to Qinzhou Port in China, and then distributed to all parts of China. At present, the annual output value of dried mangoes exceeds 50 million yuan.

　　Chen Renqi said that more and more China enterprises are joining the fruit industry in ASEAN, which means that the amount of ASEAN fruits entering the China market will continue to expand in the future. In the increasingly perfect environment of international agricultural cooperation and market competition, ASEAN fruit in China "will not increase its quantity, but its quality will be continuously optimized". (End)

Xinhua News Agency, London, November 1st (Reporter Zhang Wei) Arsenal and Manchester United both lost to opponents from the same Premier League on the 1st, and missed the quarterfinals of the English League Cup.

Arsenal played against West Ham United in London on the same day, and fell behind in the first half because of White’s careless own goal. "Arsenal" coach arteta bluntly said after the game that the ball directly influenced the development direction of the game. Since then, Arsenal, which has an absolute advantage in possession of the ball, has never been able to make a breakthrough. On the contrary, Kaddos added another point five minutes after the West Ham United Easy Side, extending the lead to 2-0. In the 60th minute, Bowen hit a long-range shot outside the penalty area. It wasn’t until the final stoppage time that Arsenal were pulled back by substitute Odegard, and the score was fixed at 1-3.

On November 1st, Arsenal coach Arteta looked depressed after the game. Xinhua News Agency/Reuters

Manchester United, who just suffered a home defeat in the Manchester derby last weekend, continued to sink at Old Trafford. Against Newcastle United, they conceded two goals in a row in the first half. In the 60th minute, Willock got rid of the defense with the ball in the frontcourt and hit the door to help the Magpie achieve a 3-0 victory.

Newcastle, who lost to the "Red Devils" in the Carling Cup final last season, took revenge, and their quarter-final opponent will be Chelsea who beat Blackburn 2-0 on the same day.

In addition, Liverpool beat Bournemouth 2-1 with goals from Gakpo and Nunez, and the quarterfinals will face West Ham United.