Fighting fish carnival opens in Wuhan. Pan-entertainment content is assembled and unveiled (Figure)
Fighting fish carnival opens in Wuhan. Reporter Yan Xiangtao photo
Hubei Daily News (Reporter Zheng Yiming, Qu Xiangtao correspondent Zhang Xi) Shilijiang Beach, three-day carnival. On May 28th, the Betta Carnival kicked off in Jiangtan Park, Hankou, Wuhan. The three-day carnival will include eight highlights, such as amusement, e-sports, games, stars, entertainment, science and technology, food, and secondary elements. More than a thousand anchors, e-sports gods, secondary elements celebrities and stars at home and abroad will appear one after another.
Chen Shaojie, founder and CEO of Betta Fish, said that Betta Fish is striving to build a cultural industry cluster and industrial atmosphere in Wuhan that is no less than that in the North, Guangzhou and Shenzhen, promote the development of Wuhan’s Internet culture industry, and strive to make Betta Fish truly a "city card" in Wuhan.
Fighting fish carnival opens in Wuhan. Photo courtesy of correspondent
The "live broadcast+theme park" is a pioneer, and it is estimated that the traffic will reach 250,000.
The LOL exhibition competition led by "Smile Cave Master" and explained by "Deyun Color" opened the curtain of carnival, and the superb technology and wonderful confrontation between big coffees won applause and cheers from the scene.
During the carnival, seven popular e-sports events will be staged, including the CS:GO anchor match, the DOTA2 All-Star Game, the offline viewing platform of the Manila Masters and the the glory of the king Exhibition.
The carnival focuses on the mode of "live broadcast+theme park", and the smell of fighting fish can be seen everywhere in the park. Shark matrix with different expressions, jungle image maximum, honeycomb maze, etc. have earned enough attention. The experience areas created by Tencent, Netease, Microsoft XBOX, Blizzard, Unicom Wo Games, Storm and other big manufacturers are bursting with popularity, and the AR/VR experience area and Jaguar Future Auto Show have added cutting-edge scientific and technological elements.
In addition, a cross-border matrix of Hollywood movies, entertainment, games, sports and so on, such as Guardians of the Galaxy’s "Dancing Team", Captain America, "Little Emperor LeBron", DOTA2 Fire Girl, Disney, has been assembled, which is called an "epic lineup". In the next two days, the creative teams such as Pirates of the Caribbean 5, Twilight, Assassin’s Creed and The Walking Dead will also hold fan meetings or interactive activities.
According to conservative estimates, the three-day carnival is expected to attract 250,000 people. Coupled with the strong blessing of the online platform of Betta, the number of online viewers will easily exceed 10 million.
Fighting fish carnival opens in Wuhan. Photo courtesy of correspondent
Practicing "Live Broadcasting+"and Building Internet Cultural Industry Cluster
As a leader in the domestic live broadcast industry, Betta took the lead in proposing the strategy of "live broadcast+"in 2016, and was the first live broadcast platform in China to create a "positive energy" section. At present, the content of fighting fish covers government affairs, police affairs, culture, public welfare, life, e-sports, entertainment, sports competition, mass entrepreneurship and innovation.
The carnival presents many highlights such as "diversification, internationalization and IP", which is a centralized and three-dimensional display of the strategic achievements of Betta’s pan-entertainment, and also a reflection of Betta’s "live broadcast+"strategy and brand maturity.
Betta’s ambition to become a new pole of China’s Internet is revealed. According to reports, DouYu, located in Wuhan Optics Valley, will build the first industrial cluster of live broadcast platform in China, link the real economy with the Internet, and concentrate the upstream and downstream of the live broadcast industrial chain in Wuhan, so as to build a cultural industrial cluster and industrial atmosphere that is no less than that of Guangzhou, Guangzhou and Shenzhen.
According to reports, Betta will also set up a venture fund, which is mainly used to support local cultural start-ups.
According to a report by Wuhan Evening News on May 29,
80,000 people rushed to Hankou River Beach to have a carnival, and 50 million people "watched" online.
Betta Carnival became a super "online celebrity" yesterday.
It is the largest cultural event in Wuhan in the past 10 years, refreshing many industry records in the national live broadcast industry.
This newspaper (reporter Cui Mengxin correspondent Zhang Xi Wang Fa) Hankou River Beach, which is in harmony with the Yangtze River, constitutes a unique landscape center in downtown Wuhan. Yesterday afternoon, it also became "online celebrity".
Linjiang has already set up a giant LED screen. On the other side of the screen is Greenland 636, the tallest building under construction in Wuhan. At two o’clock in the afternoon, electronic music with strong rhythm sounded at the scene, and the fighting fish carnival officially kicked off.
This three-day carnival will include eight highlights, such as amusement, e-sports, games, stars, entertainment, science and technology, food and secondary elements. More than a thousand anchors, e-sports gods, secondary elements celebrities and stars at home and abroad will appear one after another. It is also the largest cultural event in Wuhan and even the central region in recent ten years.
The carnival is specially located in Hankou River Beach, which spans Five Blessingg Square from the Flood Control Monument, covering an overall area of about 250,000 square meters, setting a record for the largest scale and lineup in the national live broadcast industry.
"The open venue backed by the Yangtze River is precisely to reflect the enthusiasm, openness and tolerance of Wuhan and Betta." Chen Shaojie, founder and CEO of Betta, said at the opening ceremony. This time, the fighting fish is full of sincerity, and the lineup is greatly "upgraded" compared with the first carnival. The number of online celebrity anchors officially invited has increased from more than 200 to more than 500, and Microsoft, Sony and Marvel Comics have officially participated … The fighting fish carnival has set a new industry standard in terms of scale lineup and content dimension.
As of 9: 00 last night, the carnival attracted 80,000 people to participate in the scene on the first day. The peak viewing time of the official live broadcast room exceeded 8 million, and the cumulative online viewing time exceeded 50 million.
With the help of live broadcast, thousands of netizens felt the agitation and collision between modern popular internet culture and the central axis of the Yangtze River and the new culture of Wuhan. The "unicorn" fighting fish is writing a warm, open and inclusive footnote for Wuhan with young genes. Wuhan, on the other hand, takes the "Betting Fish Carnival" as the stage to show the world the changes of Wuhan’s economy, the charm of its urban environment and investment environment.
Zhang Wenming, co-founder and CEO of Betta Fish, said that Betta Fish intends to hold a "Betta Fish Carnival" in Wuhan every May. After the early development, Betta Fish became a "city card" in Wuhan and spread to the whole country.
Online celebrity walks around and plays games to the fullest.
On the first day of the fighting fish carnival, the popularity exploded to the limit.
Anchors waiting to play, reporter Zhou Di photo
The sunny, hot and high temperature in Wuhan can’t stop the enthusiasm of tourists. Yesterday, the fighting fish carnival opened only for more than an hour, and the queue in front of the ticket office was already 100 meters away!
Today and tomorrow, the fighting fish carnival will continue to be held in Hankou Jiangtan.
The "International Model" Trend Exhibition entered Wuhan for the first time.
This fighting fish carnival and the world’s leading trend culture company POP! Life cooperation brings the trend cultural activity FanXperience to Wuhan for the first time.
Following this trend exhibition, many international stars will come to Wuhan: actors from the movies Twilight, Pirates of the Caribbean 5, American TV series House and Evil Forces will be parachuted into the scene, and Nana Yamada, a former NMB48 member from Japan, will also come to the fighting fish carnival.
"Wuhan element" can be seen everywhere.
The fighting fish carnival is full of international style, but the "Wuhan element" can also be seen everywhere.
Betta itself is a Wuhan enterprise, and the smell of betta can be seen everywhere in the carnival park, and you can inadvertently see the shark matrix with different expressions. Nanjing, one of the "Four Little Dragons" of Wuhan Internet enterprises, also helped the Betta Carnival.
Founded in 2010, Ningmeidu specializes in DIY computers and peripheral products, and has now become the leader of customized computers in China. Ningmeidu provided a top-level game console for the Betta Carnival, and provided a solid backing for the e-sports competition at the carnival.
The carnival also has a special "flash food shop". On the food street, you can also see hot Wuhan crayfish, which attracts many foreign tourists to taste.
According to betta, hundreds of local enterprises in Wuhan participated in this carnival in various forms. Reporter Cui Mengxin
Popular! Limit the flow on the opening day.
This year’s Betta Carnival is undoubtedly full of benefits for game fans: there will be several live PK of major e-sports events in the carnival, namely LOL, the glory of the king, DOTA2, CS:GO, Street Fighter 5 and Hearthstone Legend. During the Betta Carnival, the DOTA2 Manila Masters is also in full swing, and the live stage will broadcast the event to let netizens know the progress of the competition at any time. The 2017 China Youth E-sports Competition (CYEC) also joined hands with the Betting Carnival, and today the national finals were held on the spot.
Many game fans rushed to the scene: at 3 o’clock yesterday afternoon, there was a 100-meter long queue at the ticket office. Due to the increasing flow of people, in order to ensure safety, less than 4 o’clock, the organizer had to take temporary current limiting measures, and the scene was "only unable to enter".
You can meet an anchor in a few steps.
"I just sent it to Chen Yi!" At this fighting fish carnival, many popular anchors will arrange a meeting, which also attracted many netizens to rush to the scene to "see real people". According to the introduction of fighting fish, nearly 1,000 online celebrity anchors from all over the country were present this time, many of whom were unofficially invited.
This carnival is also a "second element" carnival. At the scene, you can see a COSER (role player) dressed up in a few steps. At present, "Pirates of the Caribbean 5" is being shown, and there are also people playing Captain Jack played by Johnny Depp at the fighting fish carnival, which attracts many spectators to line up for a group photo.
A lot of painstaking amusement facilities and games have attracted many tourists to queue up to participate. The "giant doll grabbing machine" is to lift the player through the mechanical arm and hang in the game pool to grab the "treasure box"; Two special effects makeup artists put on realistic "zombie makeup" for tourists in the shed and took photos with them.
Wenchuang Cafe is looking for a bosom friend in Wuhan
Invited to attend the fighting fish carnival
(Reporter Zhang Quanlu) Yesterday afternoon, leaders of world-renowned cultural and creative enterprises such as Penguin TV, Competitive Times and Maker Planet who were invited to attend the second fighting fish carnival held talks with relevant leaders of Wuhan, Jiang ‘an District and Donghu High-tech Zone. Li Shuyong, member of the Standing Committee of the Municipal Party Committee and Minister of Propaganda, said: The story of bosom friend took place in Jiangcheng, and I hope that cultural and creative enterprises can find bosom friends in Wuhan and play a development movement together.
As the "competitive era" of the world’s first VR (Virtual Reality) e-sports platform, Li Jinlong, CEO of Penguin TV, told their experience of conquering the world with VR e-sports games at the investment promotion meeting. The relevant person in charge of Donghu High-tech Zone Management Committee immediately invited Li Jinlong to arrange these game events in Wuhan, which will be closely combined with the upcoming 2017 Wuhan International Game Exhibition and China Game Festival on October 1 to achieve a win-win situation. Li Jinlong accepted the invitation with pleasure.
Ruchen, the founder of Maker Planet, introduced their latest cultural and creative projects-robot competition and drone fighting. Ruchen said that many of their fans in Wu Hanyou are mature, and they will develop this project in the future and cooperate deeply with Wuhan.
Betta will set up a venture fund
Create a cultural industry cluster that is not inferior to Beishangguangshen and Shenzhen
Yesterday’s Betta Carnival reporter Zhou Di photo
This newspaper (reporter Cui Mengxin) learned yesterday that the "unicorn" betta plans to set up a venture fund to support Wuhan cultural start-ups.
As a leader in the domestic live broadcast industry, at present, Betta covers government affairs, police affairs, culture, public welfare, life, e-sports, entertainment, sports competition, mass entrepreneurship and innovation. Now, Betta has opened up a formed VR live room.
"We intend to build the first industrial cluster of live broadcast platform in China, link the real economy with the Internet, concentrate the upstream and downstream of the live broadcast industry chain in Wuhan, and create a cultural industrial cluster and industrial atmosphere that is no less than that of Beishangguangshen." According to Zhang Wenming, Betta also plans to set up a venture fund, which is mainly used to support local cultural industry start-ups.
The first day of the fighting fish carnival
The traffic police advised more than 500 cars along the river.
(Reporter Yang Wei correspondent Qian Xiaojun) Yesterday, due to the fact that the parking spaces in Hankou Jiangtan could not meet the demand of vehicles coming to participate in the Betta Carnival, there were many illegal parking along the river, especially double-row parking. Jiang ‘an Traffic Brigade managed to stop illegally, advised to leave, patrolled and controlled, and promptly unblocked and treated the traffic jam. In yanjiang road and Jiangtan Park, more than 500 vehicles were advised to leave, and the traffic police suggested parking at the parking spots adjacent to the river.