When COFCO bought the net, I met Qiao Wanxu, the original singer of Tik Tok online celebrity, who was crazy about guiding the ＂E-commerce New Year Festival＂.

2024年4月23日 | admin | xwxq

　　January 13th is the "Laba Festival" in 2019. As the saying goes, Laba is the year. On this day, COFCO Wobuyang teamed up with Tik Tok red man Qiao Wanxu to guide the annual "E-commerce New Year Festival" of COFCO Wobuyang. At 19: 00 sharp, Qiao Wanxu was dressed in a red sweater and tried his best to promote the high-quality food of COFCO I Buy Net, which set off a full-fledged online celebrity storm, making the first show of COFCO I Buy Net E-commerce New Year Festival in Tik Tok full of temptation on the tip of the tongue. A brand-new e-commerce marketing model made COFCO I Buy Net brand more influential.

　　

　　As a popular fresh meat in Tik Tok, Qiao Wanxu is well-known among netizens. A total of 20,000 people watch the live broadcast of the COFCO I Buy Online E-commerce New Year Festival in Qiao Wanxu’s live broadcast room. During the live broadcast, Qiao Wanxu recommended a large number of explosive products of COFCO I Buy Online, herbal snacks and Shiyi series of selected foods to netizens. Fans are interested in purple candy, dried mango and Shiyi daily nuts, and many imported delicacies are on Qiao Wanxu’s list of recommended good things. His infectious eating and broadcasting made fans cry through the screen. The dried Thai mango selected by Shiyi COFCO was sold out on the spot, and the hot live broadcast caused the collective onlookers of the foodies to call.

　　This is the first time that COFCO WobuyNet has cooperated with Tik Tok and online celebrity Daren. This new marketing model has created a milestone in the diversion of COFCO WobuyNet e-commerce, which is more suitable for the scene marketing of young people’s social ways, making the brand of COFCO WobuyNet deeply rooted in people’s hearts and making the selected products of COFCO WobuyNet enter the vision of more consumers.

　　This New Year’s Eve "drama" in which online celebrity joined hands with food e-commerce not only made the fans of food delicious, but also further spread the reputation of COFCO. As a leading food and beverage e-commerce company in China, COFCO Womai.com relies on the abundant resources of COFCO and enjoys the advantages of brand, supply chain, logistics and distribution, food quality and safety, and has become a food e-commerce enterprise deeply trusted and loved by consumers.

　　At present, COFCO Womaiwang has 14 self-owned brands such as Youcai, Chucui, Anzhixuan, Shangzhi and Shiyi, covering many product lines such as grain and oil, fresh food and dairy products. In recent years, COFCO Wobuynet has fully integrated domestic and overseas resources and strengthened the global supply chain layout, which has played a positive role in brand development and innovation, overseas direct mining, new product launch, overseas import and distribution. As the leader of domestic food e-commerce, at present, 50 countries have joined the food cooperation business of COFCO, including more than 150 brands on 6 continents, and have the cold chain distribution capacity of more than 300 cities.

　　At the same time, COFCO Womaiwang has also formulated and implemented safety standards such as "quality and safety 7C system", and monitored seven links of agricultural products, including seed selection, cultivation, harvesting, processing, storage and transportation, packaging and service, with industrialized quality system methods. On the basis of "7C system", SVS quality and safety visualization system was established to ensure food safety and quality, and endorsed with its own brand value to protect consumers’ nutrition and health.

　　The high-quality products and industry strength of COFCO Womaiwang are promoted to more young people through the way of "bringing goods" in online celebrity, Tik Tok. This brand-new e-commerce marketing makes COFCO Womaiwang more grounded, makes the brand younger and more lively, and has a stronger influence in the eyes of a new generation of consumers.

　　With the approach of the 2019 Lunar New Year, the COFCO I Buy Online E-commerce New Year Festival has brought a large number of preferential goods to consumers. In addition to rich and diverse foods, there are also non-food products to meet the needs of consumers in their daily lives. Immediately log in to COFCO, I will buy a net, participate in the 2019 New Year Festival, and buy new year’s goods with Qiao Wanxu, online celebrity, Tik Tok, to buy good things and celebrate the New Year ~

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