Marketing new four modernizations and five cores jointly empower Yadan Home Furnishing Group to lead the new era of customized home environmental protection

The high-quality, green and environmentally friendly development of the home furnishing industry has become the consensus and advantage for the development of the customization industry. Yadan Home Furnishing Group, as one of the enterprises that have achieved green environmental protection in home furnishing, keeps up with the pace of national policies, and always adheres to the high-quality development of enterprises, promoting the steady progress of China’s home environment towards a healthier, more environmentally friendly, and more ecological and livable direction.

Yadan Home Furnishing Group was founded in 2003, adhering to the corporate mission of "Let the public enjoy a better home life", adhering to the environmental protection concept of "Fear formaldehyde, choose Yadan", using technological innovation to protect the environment, improve service quality, and continue to create a better and safer home environment for the public with "Not only environmental protection, but also high-quality products" to promote the high-quality development of the industry!

After 20 years of ups and downs, Yadan Home Furnishing Group has gone through multiple development stages such as start-up, development, expansion, and stability. During this period, Yadan Home Furnishing Group has always created products with the most environmentally friendly materials. It is the first batch of environmentally friendly customized cabinet companies in the industry and the first company to use formaldehyde-free added Hexiang board. It is also the first brand enterprise in the industry to reach cooperation with Wanhua to jointly promote Hexiang board.

In addition to its unswerving commitment to promoting green home protection, Yadan Home Furnishing Group also strives to practice corporate social responsibility, teaming up with Tencent Charity New Sunshine to create "Yadan 9.9 Aldol-Free Day". Over the past ten years, it has continued to donate to Leukemia Children and "New Sunshine" Chou Shan Foundation, and cooperated to launch many public welfare activities such as "Flash Man, Aldol-Free Desk Program, Aldol-Free Ward/School", so that more families have a deep understanding of the importance of environmentally friendly home.

Tian Ji won the horse race at the wrong peak, and the five core advantages blessed the Nuggets Blue Ocean

It is foreseeable that due to the impact of the general environment, the market competition for customized home furnishings will become more intense in 2023, and in the face of a new round of challenges and opportunities, Yadan Home Furnishing Group has also made a positive response, launching a new marketing strategy of "Tianji Horse Racing, Winning at Staggering Peak" for the whole country, to help franchisees dig gold blue oceans and win wealth opportunities.

It is understood that the marketing strategy of "Tianji Horse Racing, Winning at the Wrong Peak" is mainly aimed at leading brands and local small factories to raise and lower product prices. Specifically, the high-class horse is an image product portfolio of electrostatic powder spraying, solid wood sticking and baking paint with a price range of 1500-2500 yuan; the medium horse is a profit product portfolio of blister (new Chinese style, light method) PET and UV with a price range of 899-1099-1300 yuan; the low-class horse is a double-veneer product with a price of 699/799 yuan. The three models constitute a differentiated Horse Racing System, which allows the store to have absolute competitiveness, high-value products and the ultimate product price combination, allowing franchisees to win the market.

It is worth mentioning that, in addition to launching a new marketing strategy to help franchisees, Yadan Home Furnishing Group itself also has multiple core advantages such as strong brand, strong product, strong operation, strong marketing, and strong quality. High/medium/low product staggering wins differentiated product layout, group-based centralized procurement control, ultimate cost performance, high-efficiency operation control, sharing rigid demand customization market era, creating the best quality-price ratio, fully ensuring the profitability of agents, allowing consumers to enjoy high-value, good-quality, and more practical whole-house customized home furnishings.

In the future, Yadan Group will take the new four modernizations of marketing as the guideline to achieve differentiated and good transactions, simplified and easy to use, standardized and replicated, and process-oriented operations. Four dimensions deeply empower franchisees, so that they can better achieve profitability in the white-hot market competition.

Among them, differentiated and good transactions are through innovative business models, high-value products and extreme product price combinations, cost-effectiveness and other aspects, so that franchisee stores have absolute competitiveness; simplified and easy to use means that the investment Yadan threshold is low, each section is easy to use, easy to operate, easy to sell, easy to land, product profit margins are large and transactions are easier, so that franchisees can easily make money; standardized and good replication means that products are new and fast, which can meet different needs of customers, and the group provides all-round assistance. The business profit model is easy to copy, so that the franchisee’s profit model can be multiplied; process-oriented and good operation means that the group provides mature and reliable system-wide operation tools, seeks advantages and avoids disadvantages, allows stores to grow systematically, and makes uncertainty certain. Can help franchisees 0 risk entrepreneurship, in addition to the national excellent store is the norm, investment 100,000 can create 10 million business.

After 20 years of hard work, Yadan Home Furnishing Group has now entered a new stage of development of "the future can be expected". Facing the future, Yadan Home Furnishing Group will continue to move forward and make breakthroughs on the track of health and environmental protection around industry trends and user requests, and promote the realization of a better and more environmentally friendly home life for the public.