Changan Auchan’s SUV was grandly unveiled to practice ＂walking with a better life＂

　　Economic Daily-China Economic Net November 25 th During the 2020 Guangzhou Auto Show, Changan Auchan brought all its SUV models such as Changan Auchan X5 and Changan Auchan X7 to the Guangzhou Auto Show and opened two brand salons. He Chaobing, Executive Vice President of Changan Automobile/Chairman of Changan Auchan, Wang Xiaofei, General Manager of Changan Auchan and other leaders had in-depth communication with the media on brand positioning, strategic development and market performance of Changan Auchan. In addition, Changan Auchan also released a brand new brand Slogan—— in this salon-walking with a better life.

　　At the X7 listing conference of Changan Auchan held in the Great Hall of the People in Beijing in 2019, Changan Auchan gave its user group the title of "family-oriented enterprising family" for the first time. After Changan Auchan X7, Changan Auchan X5 and other fine models have won the favor of consumers and fully met their different needs, Changan Auchan extended its brand service from simple product communication to user links, and released a brand new brand slogan-walking with a better life and starting a new journey.

　　Just as Zhu Huarong, the chairman of Changan Automobile, put forward not long ago that "users will eventually choose the brands that choose users", Changan Auchan clearly takes "family-oriented enterprising people" as the target group, takes products as the anchor point, links users and brands, helps users pursue a better family life and helps them move forward together on the road to a better life.

　　From the perspective of brand attention, Changan Auchan has grown rapidly for three consecutive years from obscurity when it was first released in 2018 to the seventh level of its own brand in 2020, and has become a brand that users are proud of from a brand that is rarely mentioned.

　　In terms of product sales, Changan Auchan has made great achievements, especially this year. Under the impact of the cold winter and epidemic situation in the automobile market, the overall sales volume of the industry decreased by 11.5% from January to October. However, Changan Auchan increased by 30.8% against the trend, with a cumulative sales volume of 122,181 units in the same period, ranking tenth among China brands, which is one of the few automobile brands to achieve growth.

　　Among them, Changan Auchan X7 entered the top ten of its own brands in the most competitive compact SUV market, with a continuous chain growth. On November 17th, Changan Auchan X7 rolled off the production line for the 100th time, which ushered in a new milestone. Another strategic product, Changan Auchan X5, also performed well, and the pre-sale was explosive. Since October 20, the global pre-sale has been officially opened, and the order has exceeded 15,000 units in 27 days, with an average order of 1 unit in 2.5 minutes.

　　In the future, Changan Auchan will continue to focus on the enterprising family and walk with a better life. As one of the two wings of the upward development of Changan Group’s independent passenger car business, Changan Auchan shares Changan Group’s global car-making resources, global supply chain system and product test and verification system, so as to share and empower, build high-quality boutique cars and provide users with products and services with absolute quality assurance.

　　At the same time, Changan Auchan adopted the idea of Internet marketing and established a new retail system with deep integration of online and offline. Online, relying on Auchan Style and user housekeeper to create an online platform for zero-distance links between brands and users, offline through the "four-in-one" marketing system and N? 2S+1? 2S+X? House user service system promotes channel reform, empowers dealers with digital capabilities, and narrows the distance between terminals and consumers.

　　At present, the number of registered fans of Auchan Style has exceeded 4 million, and the monthly activity has exceeded 10%, making it a gathering place for users of Changan Auchan. Nearly 400 new image intelligent terminal exhibition halls have also been established on the terminal channel, covering 86.7% of prefecture-level cities to realize fast data transmission; By 2022, this scale will reach 1,000, covering 100% of prefecture-level cities in the country, providing users with comprehensive and caring services.

　　Based on the needs of user scenarios, Changan Auchan made a rapid layout in the SUV market, creating Changan Auchan X5 for young emerging families, Changan Auchan X7 for mainstream urban families, and Cosay series for families with many children or large families. At the same time, it also laid out various pure electric products, so that the needs of family-oriented enterprising people can be met to the greatest extent in Changan Auchan.

　　Among them, Changan Auchan X5 positioned itself as "extrasensory new sports SUV", providing ten high-value all-round standard items, such as fatigue driving tips, in-cylinder high-pressure direct injection and integrated sports seats, as well as four unique configurations at the same level, such as face recognition, track mode, KTV without wheat and clairvoyant ear function, as well as 0.30Cd ultra-low wind resistance and brand-new blue whale NE1.5T engine, and striving to refresh the new value of 100,000-class mainstream SUV.

　　At present, Changan Auchan X5 has started the global pre-sale, and the pre-sale order has exceeded 15,000 units, with the pre-sale price of 69,900-105,900 yuan. At the same time, Changan Auchan X5 is booked in advance with 2,199 yuan, enjoying six extrasensory privileges and benefits. It is worth mentioning that on November 29th, Changan Auchan X5 will be listed simultaneously in 400 brand-new Yunyingbiao 4S stores nationwide, bringing consumers a brand-new quality choice.