Another classic model has been resurrected! Can it sell well this time？

On the evening of March 18th, at Chery’s press conference, Chery officially announced that it would officially "resurrect" the QQ model and adopt the pure electric mode. However, from the press conference, compared with the previous version of the national car fuel car, this Chery QQ, which will be listed at the Shanghai Auto Show, is no longer an A00-class car, and it is expected to be an A0 or even an A-class pure electric car.

With its low price and lovely appearance, the first generation of Chery QQ did successfully break through 10,000 monthly sales after its release in 2005. At its peak, Chery QQ occupied 60% of the mini-car market, and its cumulative sales exceeded 1.4 million. However, with the consumption upgrade of consumers in China, the sales volume of Chery QQ gradually declined, and it stopped production in 2014.

At the end of the model, Chery also tried to counterattack and launched QQ me, which was positioned as a light luxury, but it was vomited by consumers because of its avant-garde style. The model was discontinued two years after its launch, with a total sales volume of less than 2,000 units. This also shows that for consumers, the customers of A00-class cars always rank in an important position in terms of face value.

For Chery’s resurrection of this car, in fact, the previous comments were mixed. You should know that the resurrection of Fengyun series has also been controversial. But such a classic IP is also the only way for Chery to resurrect. After all, both SMART and other classic brands have launched their own pure electric series. From this point of view, Chery’s resurrection of QQ may be a win-win situation for domestic sentimental consumers.

However, after this model goes on the market, it will encounter the combined attack of 600,000-100,000 A0 pure electric vehicles such as Volkswagen ID.3, Geely, etc. Besides the sentimental advantages of the name, what outstanding advantages QQ can break through is the most important part for Chery.

So do you think Chery QQ can win market attention and even sales after listing? Please leave a message for discussion.